#ninth matrix solutions

[ninthmatrixsolutions]

Validate your business idea quickly with MVP development services by Ninth Matrix Solutions. We build scalable, cost-effective, and user-ready Minimum Viable Products tailored to startups and enterprises. Accelerate time-to-market with expert MVP developers.

[lua-magic]

Retro planets and Rahu secrets in astrology.

Alot has been told and written about retro planets, but today I am mentioning, past life secrets of your retro planets and your purpose of birth.

Planets when they come extremely near to earth, they appear retro or appear as if moving towards the earth rather than going far away.

Astrological significance of retro planets are that they represents your "past life mistakes"that you must solve, in order to come out of matrix or illusion if this world otherwise you would keep repeating same pattern and get stuck, till you choose a different outcome.

Sound like movie script right? But, it is truth, retro planets would create same situation and same condition in your life, which you have gone through in your past life, but you did huge mistake, and you took this birth to correct it.

So more or less you will face same pattern in your life, but you have to make a different choice this time.

Retro planets also create the obsession, because it has will power to break the pattern, but problem is that we don't remember our past life, so though the knowledge is stored inside us, we don't believe ourselves and keep looking for solution outside, ie it gives obsession to break free.

You could also take Rahu as retro planets, but not ketu, a ketu is detachment and liberation but rahu is obsession.

So, Rahu and retro planets would give same results..

You need to channelise the energy of retro planets or Rahu in your chart, because rahu is sudden burst of energy.

Two simple ways to channelise are

Realisation: Best remedy of retro planets are realisation, go back in past, and understand mistakes you did, for example "do you have pattern of hurting someone by your words continuously"?

Or do you have constant habbit of blaming others for your present circumstances?

Next is Gratitude, retro planets would give you obsession, hence native lacks gratitude, because they fail to notice the small pleasures and blessings of life.

Example, do you thank universe or the god, when you get money or dinner invitation, or go on a long trip unexpectedly?

As, native would get obsessed with someone or something so much, that they tend to ignore the present and stay in past or in same situation and not feel grateful about good things that is universe is giving them.

Till you learn these lessons, universe will keep you stuck in a same situation, till you let go your obsession completely..

Retro planets (or Rahu)

First house: You have done mistakes regarding your attitude, ignored your personality, and your consciousness.

Second house: You have done mistakes regarding your family and money related issues.

Third house You have done mistakes, regarding your own siblings, your own behaviour (as third house is subconscious mind) .

Fourth house: You have done mistakes regarding, peace of mind, either you have hurt lot of people, or you have destroyed your own house or someone's house, land or property.

Fifth house, You have done mistakes regarding to children, learning and education.

Sixth house You have probably picked up fights with lot of people unnecessary, or made lot of enemies unknowingly.

Seventh house, you have done mistakes regarding your relationships, and your partner, your partner could be life partner or buisness partner.

Eighth house, You have used your occult knowledge and powers to hurt someone, or for your own benifits, or you have done something wrong with your extended family members, ie In laws. Probably, you had lot of secrets and sexual desires which made you to do lot of mistakes.

Ninth house you have done mistakes regarding to your own religion, or you failed to understand the higher and spiritual knowledge. Probably, you insulted guru or teachers in you past life.

Tenth house Probably, you did lot of mistakes regarding your profession and had wrong attitude towards your seniors or superiors.

Eleventh house 🏠

Probably you did something wrong with your friends or regarding the gains, or cheated someone in past life.

Twelfth house Probably you overindulged in bed pleasures, didn't pay attention to your own mental health and spirituality.

Jupiter retro: No patience toward knowledge, guru, or teachers, you want immediate knowledge and don't usually trust one person, and keep looking for knowledge outside.

Saturn retro You in general lack patience, as Saturn represents patience, You look for immediate gratification without putting hard work or efforts.

Mercury retrograde You lack patience regarding communication, and can easily hurt someone from your speech, you are also careless with your documents and paper work.

Venus retro You are careless about your money matters and relationships.You easily break or hurt or leave them, you jump into sexual or physical pleasures quite fast.

Mars retro: You are careless about your own anger issues, and body, you don't channelise the power and passion inside you for the benifits of others

[gingermcl]

Crucify means "to put to death by nailing or otherwise affixing to a cross," from Latin crucifigere "to fasten to a cross," from crux "cross" (see crux) + figere "to fasten, fix" (from PIE root *dheigw- "to stick, fix"). I thought of someone being cross is angry, and to doublecrossed someone is to deceive them. Religion is nothing but deception and half-truths.

I also think of the words crusade and crucible when looking at crucify. The crusades crucified anyone that didn’t abandon their faith and accept the Christian doctrine. Humans get very attached to their faith and it is not surprising to me that many did not want to adopt a brand new god. Killing those who didn’t accept the Christian doctrine is the opposite of what Christ actually teaches. There’s so much deception and religion. I can’t get anything at all, but a Christ is a title. There was never a man named Jesus Christ. Amen can become Christ. The church took ancient knowledge applicable to all men and tried to convince us god is only in one man. When the truth is, we are all fractals of eternal essence. I feel the word crucify was used because it’s referencing the divine spark within. The “second death“ that Christ talks about is forgetting you are a soul and giving yourself completely to the matrix. Letting it extinguish your spark.

A crucible is something I remember using in science lab experiments. In fact, I put the wrong solution into a crucible in ninth grade, science and the teacher had to get out a fire extinguisher because it just went up in flames The word crucible means "vessel or melting pot for chemical purposes, so tempered as to endure extreme heat," from Latin crucibulum "melting pot for metals, night lamp." Christian doctrine is part of the experiment of implementing a new world order. It uses blood magic and trauma-based mind control to achieve compliance. When you are able to take the emotion and fear out of examining Christian doctrine, it becomes blatant the obvious what’s being done.

Do not just blindly follow what someone else preaches to you, investigate everything yourself. If it doesn’t sit right with your heart and gut, then it doesn’t sit right with God. Christ actually teaches we have to save ourselves and awareness is step one.

[trustplanning]

Unit 2 vocab answers

As above in Jacobi’s Iteration, we take first approximation as and put in the right hand side of the first equation of (2) and let the result be. This is the modification of the Jacobi’s Iteration. Hence the solution of the above equation correct to two decimal places is Putting these values on the right of the equation ( i ), (ii) and (iii) and so we getĮxample3 Use Jacobi’s method to solve the system of the equations Given equation can be rewrite in the form Since the approximation in ninth and tenth iteration is same up to three decimal places, hence the solution of the given equations isĮxample2 Solve by Jacobi’s Method, the equations So, we express the unknown with large coefficient in terms of other coefficients. īy the successive iteration we will get the desired the result.Įxample1 Use Jacobi’s method to solve the system of equations: Take the initial approximation we get the values of the first approximation of. The coefficients of the diagonal elements are larger than the all other coefficients and are non- zero. Let us consider the system of simultaneous linear equation Now we just cross check our answer by putting values in given equation Now we are just cross check our answer by putting values of in equation Now we are just cross check our ans by putting values in given equations of question, The Cholesky decomposition of a Matrix A is a decomposition of the form Hence the solution of the given equation is x=5, y=4, z=-7 and u=1.Įxample3 Apply Gauss Elimination Method to solve the following system of equation: (II) We eliminate y from (vi) and (vii) we getĪpply 3.8 eq ( vi)-3.1eq(v) and 3.8eq(vii)+5.5eq(v) we get (I) We eliminate x from (ii),(iii) and (iv) we getĪpply eq ( ii) + 6eq( i ), eq (iii) -3eq( i ), eq (iv)-5eq( i ) we get Hence the solution of the given equation isĮxample2 Solve the equation by Gauss Elimination Method: Given Check Sum (sum of coefficient and constant)Īpply eq ( ii)- eq ( i ) and eq (iii)-3eq( i ) we get Repeating the above method for we get finally the upper triangular form.Įxample1 Apply Gauss Elimination method to solve the equations: To convert the above system into upper triangular matrix we eliminate from the second, third, fourth …., n equations above by multiplying the first equation by added them to the corresponding equations second, third, fourth ,…., n equation. At last with help of back substitution we calculate the values of the remaining unknowns.Ĭonsider a system of n linear equation in n unknown In this method we eliminate successively the unknown so that the equation (1) remain with the single unknown and reduce to upper triangular system. 2.1 Numerical solutions of system of linear equations: Gauss elimination method

[aion-rsa]

Best PlayStation 5 Gifts: PS5 Games and Gadgets for Holiday 2020

https://ift.tt/eA8V8J

The PlayStation 5 is essentially sold out everywhere, though sporadic restocks are expected at retailers between now and Christmas. If you’re lucky enough to snag one, you’re going to make the gamer in your life very happy this holiday season.

If you have managed to track a PS5 down, there are plenty of accessories and games that would make perfect companion pieces to Sony’s next-gen console. To help you out a bit, Den of Geek has picked the best PS5 gifts to get this holiday:

PlayStation 5

$499.99 with disc drive, $399.99 without disc drive

The hottest gift of the holidays, Sony’s hulking white monolith, actually comes in two varieties. The more expensive version includes a disc drive that plays physical PS5 and PS4 discs, plus 4K UHD Blu-ray movies. For $100 less, you can pick up the exact same console minus the disc drive, meaning all games will have to be downloaded digitally.

Regardless of which console you pick up, the PS5 boasts fantastic 4K graphics at 60 fps for most games, backwards compatibility with almost the entire PS4 library, the very fun pack-in game Astro Bot Rescue Mission, and the most revolutionary controller released in years.

Buy the PS5 on Amazon.

DualSense Wireless Controller

$59.99

At first glance, the DualSense looks a lot like previous PlayStation controllers, but after just a few minutes, it becomes clear that it provides a much more immersive experience than anything that’s come before. Thanks to haptic feedback, every in-game movement has its own distinct feel. Running on a solid floor makes the controller rumble with tiny taps, while getting hit by an enemy causes a much stronger vibration.

Adding to the immersion are the adaptive triggers. You can actually feel resistance while attempting to perform certain actions in a game. The new Call of Duty: Black Ops Cold War has made fantastic use of this feature by giving each gun in the game its own amount of “pull.”

And if all that wasn’t enough, the controller had room left over for a built-in microphone for quick in-game chat if you don’t have a headset handy. While one DualSense is included with the console, you’re definitely going to want to pick up a second one for multiplayer games.

Buy the DualSense Wireless Controller on Amazon.

DualSense Charging Station

$29.99

Once you have two DualSense Wireless controllers, keeping them charged and ready to game at all times can be a bit tricky due to the limited number of USB ports on the PS5. The DualSense Charging Station is an elegant, inexpensive solution that can be connected to any outlet in your home, freeing up the console’s USB ports for other devices.

Buy the DualSense Charging Station on Amazon.

Pulse 3D Wireless Headset

$99.99

While it hasn’t received as much attention as the PS5’s graphical upgrades and faster loading times, 3D audio is poised to be another game changer this generation- if you have the right set up for it. With the Pulse 3D Wireless Headset, you can actually hear where in-game movement is coming from, so that if something sneaks up behind you, that should come through the headset almost like someone is in the room with you. This one should definitely make horror games more interesting. 

Buy the Pulse 3D Wireless Headset on Amazon.

HD Camera

$59.99

With the next generation of consoles allowing even more options than ever before for capturing screenshots and video, streaming is going to be a bigger part of gaming in the coming years. If you know a gamer who likes to broadcast their PS5 sessions to Twitch or YouTube directly from their console, Sony’s HD Camera provides a crystal clear picture for streaming. And considering that Sony has a long history of coupling cameras with unique game mechanics or peripherals like the PlayStation VR, it’s probably a good idea to get one now before they’re really in-demand in a couple of years.

By the HD Camera on Amazon.

Media Remote

$29.99

As fantastic of a controller as the DualSense is, it’s not really optimized for media playback. Thankfully, the Media Remote offers much better functionality in that department, especially if you’re someone who uses the PS5 to stream movies or TV shows. This handy little peripheral includes buttons for easily navigating menus, rewinding, and fast forwarding. A few other buttons even go directly to some of the most popular streaming apps like Disney+ and Netflix. While not necessary for every PS5 user, it’s definitely a useful gadget to have on hand.

Buy the Media Remote on Amazon.

WD My Passport 4TB Portable Hard Drive

$89.99

All PS5 games must be played off of its lightning fast internal SSD. Unfortunately, that 1 TB SSD only really comes with about 665 GB of usable storage out of the box, which means fairly small library of PS4 and PS5 games can fill it up fast. Sony has promised a solution to this issue down the line, although external SSDs fast enough to meet the PS5’s specifications aren’t yet available. In the meantime, a good old-fashioned mechanical external hard drive is a really good idea if you plan to play PS4 games on your next-gen console. Backwards compatible games can be played directly from the external drive, and they still benefit from the PS5’s increased resolution.

Buy the 4TB Portable Hard Drive on Amazon.

Demon’s Souls

$69.99

The original Demon’s Souls on the PS3 has always been well regarded, but it’s also a little janky and hasn’t aged particularly well. Fortunately, the PS5’s biggest launch title has solved those issues with an absolutely stunning remake that cranks the graphics up to 11 while adding several quality of life improvements that make the classic feel as smooth as any modern title. Plus, new weapons, armors, and rings offer surprises even for returning players who explored all of the original’s secrets.

Just like the original, the PS5 version of Demon’s Souls is a difficult game, but it’s oh so satisfying once you’ve finally conquered all of the game’s tough hulking bosses. This game is a must-buy for those who aren’t easily frustrated.

Buy Demon’s Souls for PS5 on Amazon.

Marvel’s Spider-Man: Miles Morales

$49.99

Marvel’s Spider-Man: Miles Morales isn’t quite a full-fledged sequel to Insomniac’s acclaimed 2018 Spider-Man game, but it’s still a fantastic follow-up. The new focus on Miles Morales, who was introduced in the comics less than a decade ago, is a fun way to explore a younger Spider-Man growing into his powers. That’s something that’s always been an integral part of the character but the first game ignored due to its focus on an older, more experienced Peter Parker. The switch in protagonists also means you’ll get to check out some of Miles’ (arguably) cooler powers like electric shocks and temporary invisibility. It’s the ideal gift for any superhero fan.

Buy Miles Morales for PS5 on Amazon.

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Sackboy: A Big Adventure

$59.99

Most of the PS5 launch hype has been focused on Demon’s Souls and Spider-Man: Miles Morales, but don’t sleep on Sackboy. Unlike the 2.5D creation-focused LittleBigPlanet series that the adorable little mascot hails from, Sackboy is a full-fledged 3D platformer featuring tight controls, surprising power ups, and an incredibly charming story. Sackboy is a lovely throwback to the lighter platformers that used to accompany console launches, and it may end up being the most underrated game of the year.

Buy Sackboy: A Big Adventure for PS5 on Amazon.

Assassin’s Creed Valhalla

$59.99

For years now, the Assassin’s Creed series has been pumping out absolutely massive adventure games where players can live out their historical fantasies. The first next-gen installment, Valhalla, is a fantastic exploration of Viking history and culture in the ninth century, effectively mixing some of the best combat and stealth features of prior games in the series with violent battles for control of Medieval England.

But let’s be real here: the biggest selling point is the graphics. Valhalla’s open-world looks absolutely stunning in full 4K on the PS5.

Buy Assassin’s Creed Valhalla on Amazon.

Call of Duty: Black Ops Cold War

$69.99

Call of Duty games are a reliable choice for those who enjoy multiplayer gaming. While the series has had its ups and downs, this year’s offering features a solid selection of multiplayer maps and a chaotic new 40-player mode called Fireteam. The crowd-pleasing Zombies mode also makes a return and looks better than ever on next-gen consoles. If that isn’t enough, Black Ops Cold War features one of the best Call of Duty campaigns in years, even if it doesn’t have the staying power of the multiplayer modes.

Buy Call of Duty: Black Ops Cold War on Amazon.

Cyberpunk 2077

$59.99

Arguably the most anticipated game of 2020, Cyberpunk 2077 will finally hit shelves in December. This sci-fi RPG takes place in a massive open-world in the distant future where bio-organic implants are the norm and tech-enhanced crime gangs rule the streets. It also features Keanu Reeves in a supporting role in case you’re wondering if this game takes any cues from The Matrix. If you enjoyed The Witcher 3: Wild Hunt, you’ll definitely want to pick up CD PROJEKT RED’s latest.

Buy Cyberpunk 2077 on Amazon.

The post Best PlayStation 5 Gifts: PS5 Games and Gadgets for Holiday 2020 appeared first on Den of Geek.

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[mlmxindia]

MLM Matrix Plan Software company

Mlm matrix plan software company, matrix plan solutions It often seems that many MLM companies adopt a finite width in the MLM matrix plan, which is why A distributor can move its down-line to join a new distributor. After completing the prescribed level A new distributor in Matrix MLM software can be placed under any of your down-lines. That's why many successful MLM companies adopt MLM matrix business plans for limited depth, but This is not an important feature of the plan.

3X9 is the best structural example of an MLM matrix plan or forced matrix plan, which means You can have three distributors at the first level and your organization may go down Level. You can have a maximum of three distributors at the first level, nine at your second level, Twenty-seven on its third and then up to the ninth level

Best MLM Software Plan 

If you want to start your own MLM company based on MLM Matrix Plan, then MLM Software India is the right place for you. You have a large expert team of development, designers, testing and, Continuously working on customer support and making your business a success.

MLMSoftwarexIndia.com offers MLM Matrix Plan Software, which many MLM companies cross. The world is running and running its business smoothly. We provide the best prices in a fast, Secure, reliable and easy to manage MLM Matrix Plan Software

[michaelbennettcrypto]

TROY TRADE Announces Token Sale on Binance Launchpad

Binance, the world’s largest crypto exchange, revealed on Wednesday that the ninth initial exchange offering on the Binance Launchpad will be TROY TRADE,  a global brokerage platform. The upcoming launch was announced by Binance on 25th November, It marks another significant milestone and the apogee of the team’s many accomplishments achieved with the team’s hard work over the past years since the project’s inception.

What is TROY TRADE

Founded in 2018, Troy Trade is a global brokerage platform that specializes in cryptocurrency and asset management. Instead of opening a new Crypto exchange, Troy Trade just focused on professional traders. It is designed for professional traders and large money managers.

Troy Trade was known as the first true crypto prime brokerage in the world. Unlike Centralized Exchanges which takes your assets and offer an ability to trade based on that deposit, Prime brokerage may or may not act as custodian of its clients’ funds, and will be able to guarantee its clients that they know who is the custodian of their digital assets.

Why TROY Trade?

Furthermore, Troy Trade just completed a $10 million USD fundraising which saw investments by BlockVC, NGC Ventures, Signum Capital, Consensus Labs, Bixin Invest, etc. It also offers never-ending advantages including:

Master-level trading platform, One account with a single interface enables full access to the aggregated liquidity of all crypto exchanges. Some key functions include smart order routing, flexible account management, settlement service, and automatic risk control.

Sophisticated Data Analytics Empower customer’s decision making with a sophisticated framework of data matrix including blockchain data, trading data, market data, social data, and media data optimized by AI and quantitative models.

Diversified Brokerage Service Competitive fee rate and superior order execution speed. Real-time fund transfer and settlement service. Provide margin trading and OTC services with advanced convenience.

Full-stack quantitative solutions: Users experience co-location services that improve the performance of high-frequency trading algorithms and other services.

The service will be fueled by it’s Troy native Token (TROY) which can be used for trading fees as well as to quickly link up two assets that do not otherwise have active or liquid markets. Also, token holders will be able to act as a broker, and these users are rewarded with extra TROY from the mining pool. TROY is a utility token that helps facilitate investment services for today’s crypto products as demonstrated by Binance’s BNB or Huobi’s HT tokens.

TROY ON Binance Launchpad

The news was announced officially by Binance. The Token sale will follow a lottery & airdrop format, with the recording of user BNB balances already having started at 2019/11/03 00:00 AM (UTC). The exchange will record the user’s BNB Balances for 30days starts from the 3rd of November. Read the Full details here. TROY will initially be issued as a BEP2 asset on Binance Chain.

TROY Airdrop

Tokens available for the airdrop: 30,000,000 TROY tokens (approx 150,000 USD) split and airdropped to all launchpad participants that do not have a winning ticket.

In addition, a pool of 10,000,000 TROY tokens with approx 50,000 USD  split and airdropped to users with account verification from an eligible country or region who did not claim tickets, withheld at least 50 BNB at 2019/12/03 00:00 AM (UTC). 

Total Airdrop Pool: 40,000,000 TROY

Website: https://www.troytrade.com/

  The post TROY TRADE Announces Token Sale on Binance Launchpad appeared first on NewsBTC.

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[brettzjacksonblog]

TROY TRADE Announces Token Sale on Binance Launchpad

Binance, the world’s largest crypto exchange, revealed on Wednesday that the ninth initial exchange offering on the Binance Launchpad will be TROY TRADE,  a global brokerage platform. The upcoming launch was announced by Binance on 25th November, It marks another significant milestone and the apogee of the team’s many accomplishments achieved with the team’s hard work over the past years since the project’s inception.

What is TROY TRADE

Founded in 2018, Troy Trade is a global brokerage platform that specializes in cryptocurrency and asset management. Instead of opening a new Crypto exchange, Troy Trade just focused on professional traders. It is designed for professional traders and large money managers.

Troy Trade was known as the first true crypto prime brokerage in the world. Unlike Centralized Exchanges which takes your assets and offer an ability to trade based on that deposit, Prime brokerage may or may not act as custodian of its clients’ funds, and will be able to guarantee its clients that they know who is the custodian of their digital assets.

Why TROY Trade?

Furthermore, Troy Trade just completed a $10 million USD fundraising which saw investments by BlockVC, NGC Ventures, Signum Capital, Consensus Labs, Bixin Invest, etc. It also offers never-ending advantages including:

Master-level trading platform, One account with a single interface enables full access to the aggregated liquidity of all crypto exchanges. Some key functions include smart order routing, flexible account management, settlement service, and automatic risk control.

Sophisticated Data Analytics Empower customer’s decision making with a sophisticated framework of data matrix including blockchain data, trading data, market data, social data, and media data optimized by AI and quantitative models.

Diversified Brokerage Service Competitive fee rate and superior order execution speed. Real-time fund transfer and settlement service. Provide margin trading and OTC services with advanced convenience.

Full-stack quantitative solutions: Users experience co-location services that improve the performance of high-frequency trading algorithms and other services.

The service will be fueled by it’s Troy native Token (TROY) which can be used for trading fees as well as to quickly link up two assets that do not otherwise have active or liquid markets. Also, token holders will be able to act as a broker, and these users are rewarded with extra TROY from the mining pool. TROY is a utility token that helps facilitate investment services for today’s crypto products as demonstrated by Binance’s BNB or Huobi’s HT tokens.

TROY ON Binance Launchpad

The news was announced officially by Binance. The Token sale will follow a lottery & airdrop format, with the recording of user BNB balances already having started at 2019/11/03 00:00 AM (UTC). The exchange will record the user’s BNB Balances for 30days starts from the 3rd of November. Read the Full details here. TROY will initially be issued as a BEP2 asset on Binance Chain.

TROY Airdrop

Tokens available for the airdrop: 30,000,000 TROY tokens (approx 150,000 USD) split and airdropped to all launchpad participants that do not have a winning ticket.

In addition, a pool of 10,000,000 TROY tokens with approx 50,000 USD  split and airdropped to users with account verification from an eligible country or region who did not claim tickets, withheld at least 50 BNB at 2019/12/03 00:00 AM (UTC). 

Total Airdrop Pool: 40,000,000 TROY

Website: https://www.troytrade.com/

  The post TROY TRADE Announces Token Sale on Binance Launchpad appeared first on NewsBTC.

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[ninthmatrixsolutions]

UI/UX Design Services | Ninth Matrix Solutions

Transform your digital experiences with our expert UI/UX design services. We craft intuitive and visually stunning user interfaces to enhance user engagement and drive business success. Contact us now to elevate your website and mobile app with our innovative design solutions.

[themoderndesignstudent]

MDM691 Professional Practices

1. Mastery: Personal Development and Leadership

The first course greatly influenced both personal and professional development through self-discovery and self-assessments while studying leadership and behavioral traits. Personal growth was highly encouraged and fostered throughout assignments and ongoing discussions relating to personalized learning styles and characteristics. The research paper and associated discussions provided an opportunity to analyze and identify personal design approaches through reflection and discussion pertaining to industry specific leaders. Personal triumphs were made through the successful completion, of the Turning Point video assignment, given my disinterest for being the topic of conversation and being seen on camera. In addition, this course laid the necessary groundwork to effectively compose and communicate design projects showcased within the thesis project.

2. Defining Client Needs

The second course segued into the creative process through critiques and initial progress work. Personal and professional development simultaneously grew through concepts pertaining to mind mapping strategies and city project research while the creative design process integrated iterative sketching and logo development. Furthermore, research and discussion relating to client/designer relationships and creative agency insight contributed to my professional development. The biggest triumph is derived from the successful completion of iterative sketching due to my lack of experience with hand-drawings. The foundational techniques of research and sketching served as pivotal milestones to communicate the project development lifecycle throughout the thesis project. 

3. Brand Development

The third course highly influenced my personal design growth given the full integration of design workshops and design related research. Professional growth revolved around research pertaining to brand development and conducting effective peer critiques through written and live discussion. The creation of vector work was highly emphasized and explored which led to the successful implementation of design projects within the thesis project. Personal triumph is reflected through the vision board iteration assignment (geography, modern culture, and tradition) as they represent my first formal creation of a vision board.

4. Effective Copywriting

The fourth course inspired personal and professional growth through the ad campaign creation process. Research into a selected non-profit contributed to personal growth as motivation to see how my personal design skills could be positively utilized through creative contribution. Professional growth was influenced through testimonial ad lifecycle, tagline creation workshops, and research into copywriting practices. The creation of target audience personas served as my biggest triumph given my lack of creative writing. Furthermore, the volume of writing assignments and discussion material, within this course, greatly contributed to the successful creation and communication of the thesis project rationales. 

5. Design Research

The fifth course served as a pivotal moment for personal and professional development as course material pushed my creative thinking and application of design research. With major emphasis on research, rationale development was greatly focused upon to effectively communicate and defend personalized creative direction. The biggest triumph involved the successful understanding and creation of a customized narrative statement, for the City of Kyoto. This single paragraph statement is directly reflected, within the thesis project, while underlying process development and research strategies contributed to the creation and connection of key defense topics and supporting rationales to the degree learning outcomes.

6. Organizational Structures

The sixth course emphasized personal development through creative writing and individualized creative direction while professional development is reflective upon storyboarding and motion project creations. The process of story journaling, through daily observation and documentation, served as a personal exercise to focus on surrounding environments and flex my creative mind through fictious story development. My biggest triumph would be the creation of the Kyoto dynamic vision board, as countless hours and tremendous work ethic were put into the successful completion of this daunting assignment. Dynamic vision boards and the Kyoto cinemagraph were integrated into the thesis project to showcase motion studies and project assignments while supporting the overall arguments.

7. Design Strategies and Motivation

The seventh course introduced the second city project with primary assignments focusing on exploration and research surrounding my local city. Personal development was pursued through individualized surveys, photo documentation, and identification of area development. Design brief and problem statement creation focused on professional development through brand identity, problem solving, and data presentation. Personal triumph derived from the successful completion of the primary design brief given the vast amount of research and data entry. Data collected throughout this course support thesis project rationales by showcasing background methodologies used to enhance storyline progression.

8. Design Integration

The eighth course continued with the city project through design brief revisions, solution statement identification, and vision board creation. Static and dynamic vision boards elevated personal development by focusing on positive messaging and branding of the local city. Professional development is emphasized through voice and tone case studies, peer reviews, and asset selection via media matrix tools. The biggest triumph was creating the artistic design brief, for consumer viewing, within the consolidated one-week timeline. Asset selection and design brief material is presented throughout the thesis project to support conveyed topics and rationale arguments.

9. Multi-Platform Delivery

The ninth course served as a creative workshop for logo development and asset production. Logo design critique attributed to personal development, for continual design strategy, while production of assets, within a two-week period, reflect an elevated level of professional development. My biggest triumph was the detailed creation of the brand guideline document within the condensed timeline. Logo design process was thoroughly documented, within the thesis project, to showcase multiple solutions and integration into finalized production assets.

10, Measuring Design Effectiveness

The tenth course emphasized target audience feedback and data collection through customized surveys. Personal development is enhanced through receipt and processing of public feedback to analyze various perceptions, of personal creativity, to develop stronger barriers against negative criticism. Professional development is elevated through data reporting practices and proposal of city campaign research via research papers. My biggest triumph was personal reflection and awareness of specific design choices called out, among the target audience, which allowed for additional time to conduct individualized audits on associated assets. Data reporting and analysis is presented within the thesis project to explain McDonough’s target audience demographics and is expressed through the artistic design brief.

11. Thesis Presentation

The eleventh course focused on personalized reflection of course experiences and practices. Personal development is leveraged through application of organizational methodologies to understand and compose key storytelling moments. Professional development is highly expressed through presentation of conducted research and crafted assignments which elevate the support of rationalized defense arguments. Personal triumph is highlighted by the successful completion of original milestones, for website creation, and submission of an enhanced and detailed thesis project. A plethora of research and creative assignments were allocated and used to express personalized approaches and thought processes relating to research and project development.

12. Professional Practices

The twelfth course encompasses research and discussion surrounding advertising ethics and copyright practices. Personal development is gained through reflection of designer responsibilities concerning ethics, on an individualized level. Professional development is fostered through formal discussions and research of ethical and copyright practices used to regulate professional industries and work processes. Personal triumph is reflected through the completion of my final research paper showcasing an elevated awareness and understanding of ethical regulations and practices.

---

The experience map below was created during my final class and depicts personal thoughts, emotions, and actions expressed throughout my program journey.

[precise-desolation]

[[Okay, guys.  I am slowly, slowly working my way through drafts.  I’ve been mostly over on my Doctor Who blogs lately.  What with the reveal of the Thirteenth Doctor’s actress (yes, actress; I am excited) and with having finally watched Scream of the Shalka recently, I’ve kind of thrown myself headlong back into that fandom.  I haven’t consistently watched the show since sometime in undergrad.  Mostly because I didn’t get BBCA, but also because I just got so fed up with Eleven and his companions who were puzzles rather than people that I didn’t feel like making the effort to keep up anymore. 

And I am very long-winded and also a huge Whovian, so I will put the rest of my rambling under a read-more.

But my roommate and I are watching New Who (we started with Nine because he’d never seen any Doctor Who) and Twelve has given me hope.  Watching Clara change when she was with Twelve verses when she was with Eleven is like night and day.  Takes a few episodes, but it’s like “Wow, you’re actually a human being with actual flaws and strengths and feelings and not just an enigma with no personality.”  I do rather agree with the theory that Peter Capaldi came in and led a revolt and somewhere along the lines they just tied Moffat up and shoved him in a broom closet, because the writing did basically a complete 180.  It still has its issues, to be sure, but it’s amazing the differences.

I’ve also, as I said, watched Scream of the Shalka finally.  It’s part of the Doctor Who Extended Universe (or EU) and hails from the time after the movie but before New Who when BBC was almost certain they would never get the show back on air.  Their solution?  The internet.  It’s this very short six part flash animated story arc featuring a new Doctor and Master.  Of course, if you’re familiar with the movie, the Master dies at the end.  But more specifically, he falls into the Eye of Harmony, which is basically the heart of the TARDIS.  That bit is important.  And then at the very end of the movie, the Eighth Doctor receives a message about a war between the Time Lords and the Daleks and returns to Gallifrey to lend whatever aid he can.

Of course, that movie was supposed to bring the show back on air.  (I remember my dad losing it over that.  Have I mentioned I was raised by utter nerds?)  But it just kinda... didn’t.  That was the only thing Eight ever appeared in on screen until Night of the Doctor, the short prequel to the 50th anniversary special, Day of the Doctor.  A full seventeen years later.  (Although they did do another flash animated short featuring the Eighth Doctor around the same time as Scream of the Shalka.)  Now, this was back in the day before YouTube.  Yes, there was an internet before YouTube.  We had things like NewGrounds and Albino Black Sheep.  Which featured a shitton of flash animated videos.  I remember this because I am old.  But in keeping up with the tech of the day, they flash animated these arcs.  Which can make them a bit odd to watch if you aren’t used to that.

Scream of the Shalka, though...  It introduced the first Ninth Doctor and a new version of the Master.  This iteration was later replaced in the primary canon by Christopher Eccleston’s Ninth Doctor when New Who started.  There are some striking similarities in the two, but also a world of difference.  Eccleston’s Nine was very much a soldier who had seen too much of war.  That was true, too, of Shalka Nine.  However, the Shalka Doctor was much, much closer in characterization to the Classic Who Doctors.  I think the only New Who Doctor who has come even remotely close is Twelve, but even there the differences between Old and New are steep.  There’s a huge difference, too, in the characterization of the Master between Old and New Who.  Again, I’d say the closest to the Classic Who characterization is Missy.  So it probably doesn’t come as a surprise that the dynamic between Twelve and Missy is also the closest to the dynamic between the Master and Doctor of Classic Who out of all the Masters and Doctors of New Who.  But the Shalka Doctor and Master retain that very definite “best frienemies” sort of relationship.  They act like an old married couple, assuming that married couple consists of a psychopath who enjoys making the other’s day miserable in tiny, petty ways and also occasionally poisoning their food and a put-upon “responsible” partner who runs around the universe cleaning up the other’s messes.

So some of the things I’ve mentioned earlier should make it no surprise that I grew up on Classic Who reruns.  My father actually wanted to name me after one of the Fifth Doctor’s companions, that is the extent to which this has been involved in my life.  I watched primarily Four and Six growing up, but did see bits and pieces of the others.  And one thing I have always loved is the relationship between the Doctor and Master.  It’s dysfunctional as all hell and most definitely not healthy, but it’s also interesting and oddly charming.  Mostly, I think, for their snark and pettiness over ridiculous things at some times but their genuine concern for one another at others.  And they did care for one another, no matter how disturbing the manner in which that care and affection was expressed.  They had been close friends since childhood, a point which is addressed in both Classic and New Who as well as extensively explored in the EU.  Their relationship was dynamic and layered and interesting to watch unfold.

Scream of the Shalka retains that.  As I said earlier, at the end of the movie, the Master dies by way of falling into the Eye of Harmony.  The heart of the TARDIS.  The TARDIS is no ordinary ship, though.  It’s sentient.  It is essentially a living, intelligent being that grows and changes and expresses opinions and makes decisions.  It just also happens to be a bio-mechanical entity.  And it exists across all of space and time simultaneously, which is how it’s able to travel the way it does.  So basically what you have, then, is a living mobile supercomputer.  Another detail about Time Lords is that when they die, their consciousness is uploaded into a huge database, called the Matrix.  (No, I could not make that up if I tried.)  Time Lord technology.  So it stands to reason that if Time Lords can upload their consciousness into what amounts to a really advanced computer data base, then a sentient supercomputer of a species that has co-evolved with and been heavily influenced by Time Lords would be able to do the same thing.  This is why the manner of the Master’s death is significant.  He fell into the heart of the TARDIS.  His physical body would have been destroyed, as the Eye of Harmony is basically a star trapped in an endless sate of decay.  But I see no reason why his consciousness, which basically amounts to electrical impulses, couldn’t have been uploaded by the TARDIS.

So if he was destroyed, how is he present?  Well, that’s not terribly clear.  You see, all we really have, at least in a film format, of the Shalka Doctor and Master is six, fifteen minute episodes.  Not a whole lot of time for backstory.  However, two things are revealed that are extremely significant.  The first is that the Doctor is apparently not able to travel freely.  Someone - ostensibly the Gallifreyan High Counsel, since it’s not addressed whether or not Gallifrey survived the war in this timeline and the Doctor was living as a fugitive prior to the war - seems to be controlling or limiting his and his TARDIS’s ability to move within the Time Vortex, just based on his dialogue.  So he is seemingly a prisoner in his own TARDIS.  That does make the Master’s presence make more sense.  Evidently, at some point the Doctor was either so desperate for company or missed his friend so badly that he built an android fashioned after the Master.  (He appears to be a blend of Delgado and Jacobi.)  One would have to assume, then, that he was also able to download the Master’s consciousness from the TARDIS into the android.  Now, the Doctor is many things, but an idiot is not one of them.  Letting the Master back out to roam the universe, this time in a body made of circuitry rather than soft, vulnerable flesh, would be a terrible mistake.  The Doctor may be fond of the Master, perhaps even love him, but he is also aware that the Master is dangerous.  Because of this, he has fail-safes built in that don’t allow him to leave the TARDIS and that give the Doctor the ability to switch him off if need be.

And if you’re wondering, I do have good reason for thinking all of these things.  As far as the Doctor and Master’s relationship, when the Master is first introduced in Scream of the Shalka, he tells Alisha that “I pride myself that I am the dearest companion of the owner of this craft.”  Fast forward to New Who and we have a scene where Missy gifts the Twelfth Doctor a legion of cybermen so that they can conquer the universe together.  The Tenth Doctor tries to get the Master to abandon his scheming and run away with him to see the universe together.  Their close, if horrendously fucked up, relationship is a well documented fact of the Whoniverse.

And then there’s the situation with the Doctor’s ability to travel and with the Master’s reappearance as an android.  In one of the first scenes of Shalka, the Doctor is seen seemingly shouting at the sky that “I won’t do it!”  It’s worth noting that at this point he doesn’t even know what “it” is.  He basically walked out of his TARDIS, went ‘this is not the time/place I was looking for,’ and then declares he won’t do it.  “It” ends up being saving humanity.  Again.  As to the Master, given what we know of Time Lord tech, the nature of TARDISes, and the manner of his most recent death, it’s really the only logical answer.

And I don’t even remember where I was going with all of this, but it’s a quarter to 3am.  So I am going to go sleep now before I ramble for another two pages or so.]]

[michaelandy101-blog]

MozCon Virtual 2020: Top Takeaways from Day One

New Post has been published on http://tiptopreview.com/mozcon-virtual-2020-top-takeaways-from-day-one-2/

MozCon Virtual 2020: Top Takeaways from Day One

Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again.

So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different.

Let’s get to it.

Sarah Bird — Welcome & State of the Industry

It’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry.

Sarah also laid out her thoughts on major SEO trends for 2020.

AAAAAND WE’RE OFF! #MozCon Virtual @Moz CEO, @SarahBird, discusses her take on the State of the Industry.

5 Timely Trends for 2020: 1. welcoming our robot overlords 2. entities 3. knowledge panel 4. localization of everything 5. new & ramping up search experiences

— James Wirth (@jameswirth) July 14, 2020

In closing, Sarah reminded us that we rise and fall collectively and that in the end, the world is our work. In difficult times we must all come together.

We’re all so happy to be able to create this virtual experience and allow for everyone to have something (somewhat) predictable to look forward to for two days.

Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies

Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

Expert Insights

Create original research

Write books

Share novel ideas

Take a stand

Have a strong opinion

Don’t shy away from controversy

Inspire others

Build a personal brand

Have a social following

Be cited by others

Be influential

This presentation was 163 slides of actionable insights. It’s definitely one that we’ll have to watch a few times over!

#Mozcon thank goodness I can rewatch this content. @crestodina gave so much great knowledge. I’ll have to watch again and again.#winning

— Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns

Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic.

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”.

Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. The reality, however, is that most of our campaigns will be steady performers and the huge wins are actually just anomalies.

How we talk about campaigns:

How campaigns actually perform:



Aira put out a state of digital PR study and found that most campaigns only got between one and 20 links. When Shannon broke down the numbers for Aira, they were consistent: about 17 links were gained per campaign!

What do we do about this? Shannon challenged us to take as much time looking into what didn’t work as we do looking into what did work.

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

Her parting strategy:

Take off the pressure of “virality” and focus on steady performers and fails.

Realize that steady performers can consistently impact weighty SEO KPIs.

Use the success matrix to review campaigns and catch trends early.

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google

Wow! Our minds are still blown from this presentation. Robin took us through some extremely valuable workflows for collecting and analyzing data.

When it comes to determining the success of your “brand,” the numbers aren’t straightforward. There are a lot of data points to take into consideration. In fact, Robin started off by asking us if we used multiple datasets, collected data on our competitors, and got granular. Needless to say, many of us knew we were in for a ride.

Need? Brand interest data.

Your new best friends? Google Trends. Census Data. Google Ads.

This analysis is blowing my mind a little bit (ok, a lot) ????#MozCon

— Meisha Bochicchio (@MarketingMeisha) July 14, 2020

Honestly, this presentation was so jam-packed with information that we had a hard time keeping up! Thankfully, at the end of his presentation, Robin laid out step-by-step instructions on how he collected, compiled, and analyzed all of this data.

Alexis Sanders — The Science of Seeking Your Customer

Determining your audience is about more than demographics and affinity data; it’s about truly understanding your audience as people.

Alexis took us through four questions we should try to answer when defining our audience:

What’s the key information?

What are they like at their core?

How do they choose products?

What’s their relationship with technology?

She even provided a list of free and paid resources that anyone can use to collect this information.

Takeaways via @alexisksanders 1. Make use of first, second and third-party information 2. Ask questions on Google Discover 3. Try Sparktoro -new tool for me! 4. Map your users’ journey againts content 6. Today is change and learning fast#MozCon #marketing pic.twitter.com/DH80dThomS

— Jackie Jiménez (@Jackiecr86) July 14, 2020

Alexis also explained that audience research is not something that happens only once (at the beginning of a campaign), but instead should inform the entire customer journey.

Her parting words encouraged us to learn fast and become in-tune with the constant change, instead of always trying to guess correctly!

Phillip Nottingham — How to Build a Global Brand Without a Global Budget

The marketing funnel is broken, we all know that. But if we aren’t focusing on getting people to work down a funnel, what are we working towards? Building our brand. Right. Well, how do we go about doing that?

Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating “brand awareness.” The first step was to stop calling it brand awareness and instead call it brand affinity.

Building an affinity to a brand means spending time with a brand. A KPI that usually gets lost in the mix of impressions, clicks, etc.

In his presentation, Phil breaks down the exact method he used with Wistia to get people to spend as much time on the site watching four videos as they did reading all 1,170 blogs.

Greg Gifford shared a great summary slide here:

Your new brand marketing strategy:@philnottingham #mozcon pic.twitter.com/kNjvhPtzTW

— Greg Gifford (@GregGifford) July 14, 2020

Dr. Pete — Moving Targets: Keywords in Crisis

We were so thrilled to have Dr. Pete back to speak at his NINTH MozCon this year. While this year’s conference was unlike any other, his presentation was just as insightful.

Dr. Pete talked all about spotting trends. Nothing about this year could have been predicted. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword.

However, there is still a way to capitalize on these opportunities as we spot them.

Dr. Pete showed us exactly how we can use tools that we’re familiar with, and a few that we might not be familiar with, to spot trends and turn them into opportunities including Google Trends, Pinterest, Twitter search, and even Boing Boing Store.

There were some real gems in this presentation!

In Twitter Advanced Search, restrict to your language, relevant date ranges, and set a number of minimum likes. Go lower on that last one than you think – but this way you won’t get every random tweet on the topic@dr_pete #MozCon

— Ruth Burr Reedy (@ruthburr) July 14, 2020

Needless to say, Dr. Pete has officially gone nine straight years impressing MozCon.

Francine Rodriguez — Let It Go: How to Embrace Automation and Get Way More Done

2020 has really come out swinging. Francine voiced exactly what we were all thinking: “that’s enough!”

We have enough to worry about, do we really need to keep adding to the list?

When it comes to search engine marketing, there are a lot of moving parts and it can be excruciating to try and keep up with it all. There is a solution though: ROBOTS! (Someone call Roger!)

Google is constantly learning, so why not let them leverage their new knowledge?

Francine walked us through the different areas of PPC automation:

Bidding

Ad copy

Smart campaigns

Keyword matching

If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. They allow you to import all of your Google Ads right into Microsoft ads so they can start running right away.

Rob Ousbey — A Novel Approach to Scraping Websites

What do we even say about this presentation? Rob is one of a kind.

If you take a look at the #MozCon feed on Twitter, you’ll notice far fewer people live-tweeting — that’s because they were busy taking notes!

Actual footage of me watching this session with @RobOusbey…

#MozCon pic.twitter.com/TwH6jgmkAK

— Brie E Anderson (@brie_e_anderson) July 14, 2020

Rob showed us how he scrapes websites (including the big G) in seconds using a few lines of code. He walked us through every piece of code needed to scrape G2, Google, and even Google’s Lighthouse tool.

He wrapped it all up by showing off exactly what he did to integrate Lighthouse data into Moz Pro’s SERP analysis.

Again, this is going to be one of those presentations that you have to rewatch multiple times. Or maybe even at half-speed!

Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution

We closed out day one with the Coolest of Cool.

Ross came in hot with some Disney references to make us think.

Disney movies — where do the storylines usually come from? Other stories!

In recent years we’ve seen Disney “revise” their previous movies to make them fit today’s world. And actually, some of the original Disney movies were “remixes” of Shakespeare’s plays.

Ross loves his four Rs (revise, remix, remove, redirect), and this year he gave us even more actionable plans.

This closing session really encouraged us to put on our “Sherlock Homeboy” hat and get curious about what others are doing, and how we can do it better.

A few places to find inspiration for innovation that Ross mentioned:

Your favorite website’s site map

Wayback machine for industry leaders’ sites

Wikipedia

There’s so much to do

For now, we’re calling it a day and getting some rest because we get to do it all again tomorrow!

If you want to access the speaker slides, you can sign in with your Moz Community credentials and download them on this page.

If you did join us today, what was your favorite session? Your biggest takeaway? We can’t wait to see you tomorrow!

Source link

[isearchgoood]

MozCon Virtual 2020: Top Takeaways from Day One

Posted by cheryldraper

Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again.

So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different.

Let’s get to it.

Sarah Bird — Welcome & State of the Industry

It’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry.

Sarah also laid out her thoughts on major SEO trends for 2020.

AAAAAND WE'RE OFF! #MozCon Virtual @Moz CEO, @SarahBird, discusses her take on the State of the Industry. 5 Timely Trends for 2020: 1. welcoming our robot overlords 2. entities 3. knowledge panel 4. localization of everything 5. new & ramping up search experiences

— James Wirth (@jameswirth) July 14, 2020

In closing, Sarah reminded us that we rise and fall collectively and that in the end, the world is our work. In difficult times we must all come together.

We’re all so happy to be able to create this virtual experience and allow for everyone to have something (somewhat) predictable to look forward to for two days.

Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies

Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

Expert Insights

Create original research

Write books

Share novel ideas

Take a stand

Have a strong opinion

Don’t shy away from controversy

Inspire others

Build a personal brand

Have a social following

Be cited by others

Be influential

This presentation was 163 slides of actionable insights. It’s definitely one that we’ll have to watch a few times over!

#Mozcon thank goodness I can rewatch this content. @crestodina gave so much great knowledge. I'll have to watch again and again.#winning

— Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns

Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic.

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”.

Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. The reality, however, is that most of our campaigns will be steady performers and the huge wins are actually just anomalies.

How we talk about campaigns:

How campaigns actually perform:



Aira put out a state of digital PR study and found that most campaigns only got between one and 20 links. When Shannon broke down the numbers for Aira, they were consistent: about 17 links were gained per campaign!

What do we do about this? Shannon challenged us to take as much time looking into what didn’t work as we do looking into what did work.

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

Her parting strategy:

Take off the pressure of “virality” and focus on steady performers and fails.

Realize that steady performers can consistently impact weighty SEO KPIs.

Use the success matrix to review campaigns and catch trends early.

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google

Wow! Our minds are still blown from this presentation. Robin took us through some extremely valuable workflows for collecting and analyzing data.

When it comes to determining the success of your “brand,” the numbers aren’t straightforward. There are a lot of data points to take into consideration. In fact, Robin started off by asking us if we used multiple datasets, collected data on our competitors, and got granular. Needless to say, many of us knew we were in for a ride.

Need? Brand interest data. Your new best friends? Google Trends. Census Data. Google Ads. This analysis is blowing my mind a little bit (ok, a lot) ????#MozCon

— Meisha Bochicchio (@MarketingMeisha) July 14, 2020

Honestly, this presentation was so jam-packed with information that we had a hard time keeping up! Thankfully, at the end of his presentation, Robin laid out step-by-step instructions on how he collected, compiled, and analyzed all of this data.

Alexis Sanders — The Science of Seeking Your Customer

Determining your audience is about more than demographics and affinity data; it’s about truly understanding your audience as people.

Alexis took us through four questions we should try to answer when defining our audience:

What’s the key information?

What are they like at their core?

How do they choose products?

What’s their relationship with technology?

She even provided a list of free and paid resources that anyone can use to collect this information.

Takeaways via @alexisksanders 1. Make use of first, second and third-party information 2. Ask questions on Google Discover 3. Try Sparktoro -new tool for me! 4. Map your users' journey againts content 6. Today is change and learning fast#MozCon #marketing pic.twitter.com/DH80dThomS

— Jackie Jiménez (@Jackiecr86) July 14, 2020

Alexis also explained that audience research is not something that happens only once (at the beginning of a campaign), but instead should inform the entire customer journey.

Her parting words encouraged us to learn fast and become in-tune with the constant change, instead of always trying to guess correctly!

Phillip Nottingham — How to Build a Global Brand Without a Global Budget

The marketing funnel is broken, we all know that. But if we aren’t focusing on getting people to work down a funnel, what are we working towards? Building our brand. Right. Well, how do we go about doing that?

Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating “brand awareness.” The first step was to stop calling it brand awareness and instead call it brand affinity.

Building an affinity to a brand means spending time with a brand. A KPI that usually gets lost in the mix of impressions, clicks, etc.

In his presentation, Phil breaks down the exact method he used with Wistia to get people to spend as much time on the site watching four videos as they did reading all 1,170 blogs.

Greg Gifford shared a great summary slide here:

Your new brand marketing strategy:@philnottingham #mozcon pic.twitter.com/kNjvhPtzTW

— Greg Gifford (@GregGifford) July 14, 2020

Dr. Pete — Moving Targets: Keywords in Crisis

We were so thrilled to have Dr. Pete back to speak at his NINTH MozCon this year. While this year’s conference was unlike any other, his presentation was just as insightful.

Dr. Pete talked all about spotting trends. Nothing about this year could have been predicted. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword.

However, there is still a way to capitalize on these opportunities as we spot them.

Dr. Pete showed us exactly how we can use tools that we’re familiar with, and a few that we might not be familiar with, to spot trends and turn them into opportunities including Google Trends, Pinterest, Twitter search, and even Boing Boing Store.

There were some real gems in this presentation!

In Twitter Advanced Search, restrict to your language, relevant date ranges, and set a number of minimum likes. Go lower on that last one than you think - but this way you won’t get every random tweet on the topic@dr_pete #MozCon

— Ruth Burr Reedy (@ruthburr) July 14, 2020

Needless to say, Dr. Pete has officially gone nine straight years impressing MozCon.

Francine Rodriguez — Let It Go: How to Embrace Automation and Get Way More Done

2020 has really come out swinging. Francine voiced exactly what we were all thinking: “that’s enough!”

We have enough to worry about, do we really need to keep adding to the list?

When it comes to search engine marketing, there are a lot of moving parts and it can be excruciating to try and keep up with it all. There is a solution though: ROBOTS! (Someone call Roger!)

Google is constantly learning, so why not let them leverage their new knowledge?

Francine walked us through the different areas of PPC automation:

Bidding

Ad copy

Smart campaigns

Keyword matching

If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. They allow you to import all of your Google Ads right into Microsoft ads so they can start running right away.

Rob Ousbey — A Novel Approach to Scraping Websites

What do we even say about this presentation? Rob is one of a kind.

If you take a look at the #MozCon feed on Twitter, you’ll notice far fewer people live-tweeting — that’s because they were busy taking notes!

Actual footage of me watching this session with @RobOusbey... #MozCon pic.twitter.com/TwH6jgmkAK

— Brie E Anderson (@brie_e_anderson) July 14, 2020

Rob showed us how he scrapes websites (including the big G) in seconds using a few lines of code. He walked us through every piece of code needed to scrape G2, Google, and even Google’s Lighthouse tool.

He wrapped it all up by showing off exactly what he did to integrate Lighthouse data into Moz Pro’s SERP analysis.

Again, this is going to be one of those presentations that you have to rewatch multiple times. Or maybe even at half-speed!

Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution

We closed out day one with the Coolest of Cool.

Ross came in hot with some Disney references to make us think.

Disney movies — where do the storylines usually come from? Other stories!

In recent years we’ve seen Disney “revise” their previous movies to make them fit today’s world. And actually, some of the original Disney movies were “remixes” of Shakespeare’s plays.

Ross loves his four Rs (revise, remix, remove, redirect), and this year he gave us even more actionable plans.

This closing session really encouraged us to put on our “Sherlock Homeboy” hat and get curious about what others are doing, and how we can do it better.

A few places to find inspiration for innovation that Ross mentioned:

Your favorite website’s site map

Wayback machine for industry leaders’ sites

Wikipedia

There’s so much to do

For now, we're calling it a day and getting some rest because we get to do it all again tomorrow!

If you want to access the speaker slides, you can sign in with your Moz Community credentials and download them on this page.

If you did join us today, what was your favorite session? Your biggest takeaway? We can’t wait to see you tomorrow!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger https://ift.tt/38VQd7n #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig

[fmsmartchoicear]

MozCon Virtual 2020: Top Takeaways from Day One

Posted by cheryldraper

Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again.

So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different.

Let’s get to it.

Sarah Bird — Welcome & State of the Industry

It’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry.

Sarah also laid out her thoughts on major SEO trends for 2020.

AAAAAND WE'RE OFF! #MozCon Virtual @Moz CEO, @SarahBird, discusses her take on the State of the Industry. 5 Timely Trends for 2020: 1. welcoming our robot overlords 2. entities 3. knowledge panel 4. localization of everything 5. new & ramping up search experiences

— James Wirth (@jameswirth) July 14, 2020

In closing, Sarah reminded us that we rise and fall collectively and that in the end, the world is our work. In difficult times we must all come together.

We’re all so happy to be able to create this virtual experience and allow for everyone to have something (somewhat) predictable to look forward to for two days.

Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies

Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

Expert Insights

Create original research

Write books

Share novel ideas

Take a stand

Have a strong opinion

Don’t shy away from controversy

Inspire others

Build a personal brand

Have a social following

Be cited by others

Be influential

This presentation was 163 slides of actionable insights. It’s definitely one that we’ll have to watch a few times over!

#Mozcon thank goodness I can rewatch this content. @crestodina gave so much great knowledge. I'll have to watch again and again.#winning

— Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns

Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic.

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”.

Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. The reality, however, is that most of our campaigns will be steady performers and the huge wins are actually just anomalies.

How we talk about campaigns:

How campaigns actually perform:



Aira put out a state of digital PR study and found that most campaigns only got between one and 20 links. When Shannon broke down the numbers for Aira, they were consistent: about 17 links were gained per campaign!

What do we do about this? Shannon challenged us to take as much time looking into what didn’t work as we do looking into what did work.

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

Her parting strategy:

Take off the pressure of “virality” and focus on steady performers and fails.

Realize that steady performers can consistently impact weighty SEO KPIs.

Use the success matrix to review campaigns and catch trends early.

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google

Wow! Our minds are still blown from this presentation. Robin took us through some extremely valuable workflows for collecting and analyzing data.

When it comes to determining the success of your “brand,” the numbers aren’t straightforward. There are a lot of data points to take into consideration. In fact, Robin started off by asking us if we used multiple datasets, collected data on our competitors, and got granular. Needless to say, many of us knew we were in for a ride.

Need? Brand interest data. Your new best friends? Google Trends. Census Data. Google Ads. This analysis is blowing my mind a little bit (ok, a lot) ????#MozCon

— Meisha Bochicchio (@MarketingMeisha) July 14, 2020

Honestly, this presentation was so jam-packed with information that we had a hard time keeping up! Thankfully, at the end of his presentation, Robin laid out step-by-step instructions on how he collected, compiled, and analyzed all of this data.

Alexis Sanders — The Science of Seeking Your Customer

Determining your audience is about more than demographics and affinity data; it’s about truly understanding your audience as people.

Alexis took us through four questions we should try to answer when defining our audience:

What’s the key information?

What are they like at their core?

How do they choose products?

What’s their relationship with technology?

She even provided a list of free and paid resources that anyone can use to collect this information.

Takeaways via @alexisksanders 1. Make use of first, second and third-party information 2. Ask questions on Google Discover 3. Try Sparktoro -new tool for me! 4. Map your users' journey againts content 6. Today is change and learning fast#MozCon #marketing pic.twitter.com/DH80dThomS

— Jackie Jiménez (@Jackiecr86) July 14, 2020

Alexis also explained that audience research is not something that happens only once (at the beginning of a campaign), but instead should inform the entire customer journey.

Her parting words encouraged us to learn fast and become in-tune with the constant change, instead of always trying to guess correctly!

Phillip Nottingham — How to Build a Global Brand Without a Global Budget

The marketing funnel is broken, we all know that. But if we aren’t focusing on getting people to work down a funnel, what are we working towards? Building our brand. Right. Well, how do we go about doing that?

Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating “brand awareness.” The first step was to stop calling it brand awareness and instead call it brand affinity.

Building an affinity to a brand means spending time with a brand. A KPI that usually gets lost in the mix of impressions, clicks, etc.

In his presentation, Phil breaks down the exact method he used with Wistia to get people to spend as much time on the site watching four videos as they did reading all 1,170 blogs.

Greg Gifford shared a great summary slide here:

Your new brand marketing strategy:@philnottingham #mozcon pic.twitter.com/kNjvhPtzTW

— Greg Gifford (@GregGifford) July 14, 2020

Dr. Pete — Moving Targets: Keywords in Crisis

We were so thrilled to have Dr. Pete back to speak at his NINTH MozCon this year. While this year’s conference was unlike any other, his presentation was just as insightful.

Dr. Pete talked all about spotting trends. Nothing about this year could have been predicted. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword.

However, there is still a way to capitalize on these opportunities as we spot them.

Dr. Pete showed us exactly how we can use tools that we’re familiar with, and a few that we might not be familiar with, to spot trends and turn them into opportunities including Google Trends, Pinterest, Twitter search, and even Boing Boing Store.

There were some real gems in this presentation!

In Twitter Advanced Search, restrict to your language, relevant date ranges, and set a number of minimum likes. Go lower on that last one than you think - but this way you won’t get every random tweet on the topic@dr_pete #MozCon

— Ruth Burr Reedy (@ruthburr) July 14, 2020

Needless to say, Dr. Pete has officially gone nine straight years impressing MozCon.

Francine Rodriguez — Let It Go: How to Embrace Automation and Get Way More Done

2020 has really come out swinging. Francine voiced exactly what we were all thinking: “that’s enough!”

We have enough to worry about, do we really need to keep adding to the list?

When it comes to search engine marketing, there are a lot of moving parts and it can be excruciating to try and keep up with it all. There is a solution though: ROBOTS! (Someone call Roger!)

Google is constantly learning, so why not let them leverage their new knowledge?

Francine walked us through the different areas of PPC automation:

Bidding

Ad copy

Smart campaigns

Keyword matching

If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. They allow you to import all of your Google Ads right into Microsoft ads so they can start running right away.

Rob Ousbey — A Novel Approach to Scraping Websites

What do we even say about this presentation? Rob is one of a kind.

If you take a look at the #MozCon feed on Twitter, you’ll notice far fewer people live-tweeting — that’s because they were busy taking notes!

Actual footage of me watching this session with @RobOusbey... #MozCon pic.twitter.com/TwH6jgmkAK

— Brie E Anderson (@brie_e_anderson) July 14, 2020

Rob showed us how he scrapes websites (including the big G) in seconds using a few lines of code. He walked us through every piece of code needed to scrape G2, Google, and even Google’s Lighthouse tool.

He wrapped it all up by showing off exactly what he did to integrate Lighthouse data into Moz Pro’s SERP analysis.

Again, this is going to be one of those presentations that you have to rewatch multiple times. Or maybe even at half-speed!

Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution

We closed out day one with the Coolest of Cool.

Ross came in hot with some Disney references to make us think.

Disney movies — where do the storylines usually come from? Other stories!

In recent years we’ve seen Disney “revise” their previous movies to make them fit today’s world. And actually, some of the original Disney movies were “remixes” of Shakespeare’s plays.

Ross loves his four Rs (revise, remix, remove, redirect), and this year he gave us even more actionable plans.

This closing session really encouraged us to put on our “Sherlock Homeboy” hat and get curious about what others are doing, and how we can do it better.

A few places to find inspiration for innovation that Ross mentioned:

Your favorite website’s site map

Wayback machine for industry leaders’ sites

Wikipedia

There’s so much to do

For now, we're calling it a day and getting some rest because we get to do it all again tomorrow!

If you want to access the speaker slides, you can sign in with your Moz Community credentials and download them on this page.

If you did join us today, what was your favorite session? Your biggest takeaway? We can’t wait to see you tomorrow!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[timeblues]

MozCon Virtual 2020: Top Takeaways from Day One

Posted by cheryldraper

Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again.

So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different.

Let’s get to it.

Sarah Bird — Welcome & State of the Industry

It’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry.

Sarah also laid out her thoughts on major SEO trends for 2020.

AAAAAND WE'RE OFF! #MozCon Virtual @Moz CEO, @SarahBird, discusses her take on the State of the Industry. 5 Timely Trends for 2020: 1. welcoming our robot overlords 2. entities 3. knowledge panel 4. localization of everything 5. new & ramping up search experiences

— James Wirth (@jameswirth) July 14, 2020

In closing, Sarah reminded us that we rise and fall collectively and that in the end, the world is our work. In difficult times we must all come together.

We’re all so happy to be able to create this virtual experience and allow for everyone to have something (somewhat) predictable to look forward to for two days.

Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies

Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

Expert Insights

Create original research

Write books

Share novel ideas

Take a stand

Have a strong opinion

Don’t shy away from controversy

Inspire others

Build a personal brand

Have a social following

Be cited by others

Be influential

This presentation was 163 slides of actionable insights. It’s definitely one that we’ll have to watch a few times over!

#Mozcon thank goodness I can rewatch this content. @crestodina gave so much great knowledge. I'll have to watch again and again.#winning

— Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns

Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic.

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”.

Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. The reality, however, is that most of our campaigns will be steady performers and the huge wins are actually just anomalies.

How we talk about campaigns:

How campaigns actually perform:



Aira put out a state of digital PR study and found that most campaigns only got between one and 20 links. When Shannon broke down the numbers for Aira, they were consistent: about 17 links were gained per campaign!

What do we do about this? Shannon challenged us to take as much time looking into what didn’t work as we do looking into what did work.

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

Her parting strategy:

Take off the pressure of “virality” and focus on steady performers and fails.

Realize that steady performers can consistently impact weighty SEO KPIs.

Use the success matrix to review campaigns and catch trends early.

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google

Wow! Our minds are still blown from this presentation. Robin took us through some extremely valuable workflows for collecting and analyzing data.

When it comes to determining the success of your “brand,” the numbers aren’t straightforward. There are a lot of data points to take into consideration. In fact, Robin started off by asking us if we used multiple datasets, collected data on our competitors, and got granular. Needless to say, many of us knew we were in for a ride.

Need? Brand interest data. Your new best friends? Google Trends. Census Data. Google Ads. This analysis is blowing my mind a little bit (ok, a lot) ????#MozCon

— Meisha Bochicchio (@MarketingMeisha) July 14, 2020

Honestly, this presentation was so jam-packed with information that we had a hard time keeping up! Thankfully, at the end of his presentation, Robin laid out step-by-step instructions on how he collected, compiled, and analyzed all of this data.

Alexis Sanders — The Science of Seeking Your Customer

Determining your audience is about more than demographics and affinity data; it’s about truly understanding your audience as people.

Alexis took us through four questions we should try to answer when defining our audience:

What’s the key information?

What are they like at their core?

How do they choose products?

What’s their relationship with technology?

She even provided a list of free and paid resources that anyone can use to collect this information.

Takeaways via @alexisksanders 1. Make use of first, second and third-party information 2. Ask questions on Google Discover 3. Try Sparktoro -new tool for me! 4. Map your users' journey againts content 6. Today is change and learning fast#MozCon #marketing pic.twitter.com/DH80dThomS

— Jackie Jiménez (@Jackiecr86) July 14, 2020

Alexis also explained that audience research is not something that happens only once (at the beginning of a campaign), but instead should inform the entire customer journey.

Her parting words encouraged us to learn fast and become in-tune with the constant change, instead of always trying to guess correctly!

Phillip Nottingham — How to Build a Global Brand Without a Global Budget

The marketing funnel is broken, we all know that. But if we aren’t focusing on getting people to work down a funnel, what are we working towards? Building our brand. Right. Well, how do we go about doing that?

Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating “brand awareness.” The first step was to stop calling it brand awareness and instead call it brand affinity.

Building an affinity to a brand means spending time with a brand. A KPI that usually gets lost in the mix of impressions, clicks, etc.

In his presentation, Phil breaks down the exact method he used with Wistia to get people to spend as much time on the site watching four videos as they did reading all 1,170 blogs.

Greg Gifford shared a great summary slide here:

Your new brand marketing strategy:@philnottingham #mozcon pic.twitter.com/kNjvhPtzTW

— Greg Gifford (@GregGifford) July 14, 2020

Dr. Pete — Moving Targets: Keywords in Crisis

We were so thrilled to have Dr. Pete back to speak at his NINTH MozCon this year. While this year’s conference was unlike any other, his presentation was just as insightful.

Dr. Pete talked all about spotting trends. Nothing about this year could have been predicted. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword.

However, there is still a way to capitalize on these opportunities as we spot them.

Dr. Pete showed us exactly how we can use tools that we’re familiar with, and a few that we might not be familiar with, to spot trends and turn them into opportunities including Google Trends, Pinterest, Twitter search, and even Boing Boing Store.

There were some real gems in this presentation!

In Twitter Advanced Search, restrict to your language, relevant date ranges, and set a number of minimum likes. Go lower on that last one than you think - but this way you won’t get every random tweet on the topic@dr_pete #MozCon

— Ruth Burr Reedy (@ruthburr) July 14, 2020

Needless to say, Dr. Pete has officially gone nine straight years impressing MozCon.

Francine Rodriguez — Let It Go: How to Embrace Automation and Get Way More Done

2020 has really come out swinging. Francine voiced exactly what we were all thinking: “that’s enough!”

We have enough to worry about, do we really need to keep adding to the list?

When it comes to search engine marketing, there are a lot of moving parts and it can be excruciating to try and keep up with it all. There is a solution though: ROBOTS! (Someone call Roger!)

Google is constantly learning, so why not let them leverage their new knowledge?

Francine walked us through the different areas of PPC automation:

Bidding

Ad copy

Smart campaigns

Keyword matching

If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. They allow you to import all of your Google Ads right into Microsoft ads so they can start running right away.

Rob Ousbey — A Novel Approach to Scraping Websites

What do we even say about this presentation? Rob is one of a kind.

If you take a look at the #MozCon feed on Twitter, you’ll notice far fewer people live-tweeting — that’s because they were busy taking notes!

Actual footage of me watching this session with @RobOusbey... #MozCon pic.twitter.com/TwH6jgmkAK

— Brie E Anderson (@brie_e_anderson) July 14, 2020

Rob showed us how he scrapes websites (including the big G) in seconds using a few lines of code. He walked us through every piece of code needed to scrape G2, Google, and even Google’s Lighthouse tool.

He wrapped it all up by showing off exactly what he did to integrate Lighthouse data into Moz Pro’s SERP analysis.

Again, this is going to be one of those presentations that you have to rewatch multiple times. Or maybe even at half-speed!

Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution

We closed out day one with the Coolest of Cool.

Ross came in hot with some Disney references to make us think.

Disney movies — where do the storylines usually come from? Other stories!

In recent years we’ve seen Disney “revise” their previous movies to make them fit today’s world. And actually, some of the original Disney movies were “remixes” of Shakespeare’s plays.

Ross loves his four Rs (revise, remix, remove, redirect), and this year he gave us even more actionable plans.

This closing session really encouraged us to put on our “Sherlock Homeboy” hat and get curious about what others are doing, and how we can do it better.

A few places to find inspiration for innovation that Ross mentioned:

Your favorite website’s site map

Wayback machine for industry leaders’ sites

Wikipedia

There’s so much to do

For now, we're calling it a day and getting some rest because we get to do it all again tomorrow!

If you want to access the speaker slides, you can sign in with your Moz Community credentials and download them on this page.

If you did join us today, what was your favorite session? Your biggest takeaway? We can’t wait to see you tomorrow!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog https://ift.tt/2Os8U92 More on https://seouk4.weebly.com/

[kjt-lawyers]

MozCon Virtual 2020: Top Takeaways from Day One

Posted by cheryldraper

Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again.

So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different.

Let’s get to it.

Sarah Bird — Welcome & State of the Industry

It’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry.

Sarah also laid out her thoughts on major SEO trends for 2020.

AAAAAND WE'RE OFF! #MozCon Virtual @Moz CEO, @SarahBird, discusses her take on the State of the Industry. 5 Timely Trends for 2020: 1. welcoming our robot overlords 2. entities 3. knowledge panel 4. localization of everything 5. new & ramping up search experiences

— James Wirth (@jameswirth) July 14, 2020

In closing, Sarah reminded us that we rise and fall collectively and that in the end, the world is our work. In difficult times we must all come together.

We’re all so happy to be able to create this virtual experience and allow for everyone to have something (somewhat) predictable to look forward to for two days.

Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies

Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

Expert Insights

Create original research

Write books

Share novel ideas

Take a stand

Have a strong opinion

Don’t shy away from controversy

Inspire others

Build a personal brand

Have a social following

Be cited by others

Be influential

This presentation was 163 slides of actionable insights. It’s definitely one that we’ll have to watch a few times over!

#Mozcon thank goodness I can rewatch this content. @crestodina gave so much great knowledge. I'll have to watch again and again.#winning

— Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns

Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic.

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”.

Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. The reality, however, is that most of our campaigns will be steady performers and the huge wins are actually just anomalies.

How we talk about campaigns:

How campaigns actually perform:



Aira put out a state of digital PR study and found that most campaigns only got between one and 20 links. When Shannon broke down the numbers for Aira, they were consistent: about 17 links were gained per campaign!

What do we do about this? Shannon challenged us to take as much time looking into what didn’t work as we do looking into what did work.

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

Her parting strategy:

Take off the pressure of “virality” and focus on steady performers and fails.

Realize that steady performers can consistently impact weighty SEO KPIs.

Use the success matrix to review campaigns and catch trends early.

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google

Wow! Our minds are still blown from this presentation. Robin took us through some extremely valuable workflows for collecting and analyzing data.

When it comes to determining the success of your “brand,” the numbers aren’t straightforward. There are a lot of data points to take into consideration. In fact, Robin started off by asking us if we used multiple datasets, collected data on our competitors, and got granular. Needless to say, many of us knew we were in for a ride.

Need? Brand interest data. Your new best friends? Google Trends. Census Data. Google Ads. This analysis is blowing my mind a little bit (ok, a lot) ????#MozCon

— Meisha Bochicchio (@MarketingMeisha) July 14, 2020

Honestly, this presentation was so jam-packed with information that we had a hard time keeping up! Thankfully, at the end of his presentation, Robin laid out step-by-step instructions on how he collected, compiled, and analyzed all of this data.

Alexis Sanders — The Science of Seeking Your Customer

Determining your audience is about more than demographics and affinity data; it’s about truly understanding your audience as people.

Alexis took us through four questions we should try to answer when defining our audience:

What’s the key information?

What are they like at their core?

How do they choose products?

What’s their relationship with technology?

She even provided a list of free and paid resources that anyone can use to collect this information.

Takeaways via @alexisksanders 1. Make use of first, second and third-party information 2. Ask questions on Google Discover 3. Try Sparktoro -new tool for me! 4. Map your users' journey againts content 6. Today is change and learning fast#MozCon #marketing pic.twitter.com/DH80dThomS

— Jackie Jiménez (@Jackiecr86) July 14, 2020

Alexis also explained that audience research is not something that happens only once (at the beginning of a campaign), but instead should inform the entire customer journey.

Her parting words encouraged us to learn fast and become in-tune with the constant change, instead of always trying to guess correctly!

Phillip Nottingham — How to Build a Global Brand Without a Global Budget

The marketing funnel is broken, we all know that. But if we aren’t focusing on getting people to work down a funnel, what are we working towards? Building our brand. Right. Well, how do we go about doing that?

Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating “brand awareness.” The first step was to stop calling it brand awareness and instead call it brand affinity.

Building an affinity to a brand means spending time with a brand. A KPI that usually gets lost in the mix of impressions, clicks, etc.

In his presentation, Phil breaks down the exact method he used with Wistia to get people to spend as much time on the site watching four videos as they did reading all 1,170 blogs.

Greg Gifford shared a great summary slide here:

Your new brand marketing strategy:@philnottingham #mozcon pic.twitter.com/kNjvhPtzTW

— Greg Gifford (@GregGifford) July 14, 2020

Dr. Pete — Moving Targets: Keywords in Crisis

We were so thrilled to have Dr. Pete back to speak at his NINTH MozCon this year. While this year’s conference was unlike any other, his presentation was just as insightful.

Dr. Pete talked all about spotting trends. Nothing about this year could have been predicted. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword.

However, there is still a way to capitalize on these opportunities as we spot them.

Dr. Pete showed us exactly how we can use tools that we’re familiar with, and a few that we might not be familiar with, to spot trends and turn them into opportunities including Google Trends, Pinterest, Twitter search, and even Boing Boing Store.

There were some real gems in this presentation!

In Twitter Advanced Search, restrict to your language, relevant date ranges, and set a number of minimum likes. Go lower on that last one than you think - but this way you won’t get every random tweet on the topic@dr_pete #MozCon

— Ruth Burr Reedy (@ruthburr) July 14, 2020

Needless to say, Dr. Pete has officially gone nine straight years impressing MozCon.

Francine Rodriguez — Let It Go: How to Embrace Automation and Get Way More Done

2020 has really come out swinging. Francine voiced exactly what we were all thinking: “that’s enough!”

We have enough to worry about, do we really need to keep adding to the list?

When it comes to search engine marketing, there are a lot of moving parts and it can be excruciating to try and keep up with it all. There is a solution though: ROBOTS! (Someone call Roger!)

Google is constantly learning, so why not let them leverage their new knowledge?

Francine walked us through the different areas of PPC automation:

Bidding

Ad copy

Smart campaigns

Keyword matching

If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. They allow you to import all of your Google Ads right into Microsoft ads so they can start running right away.

Rob Ousbey — A Novel Approach to Scraping Websites

What do we even say about this presentation? Rob is one of a kind.

If you take a look at the #MozCon feed on Twitter, you’ll notice far fewer people live-tweeting — that’s because they were busy taking notes!

Actual footage of me watching this session with @RobOusbey... #MozCon pic.twitter.com/TwH6jgmkAK

— Brie E Anderson (@brie_e_anderson) July 14, 2020

Rob showed us how he scrapes websites (including the big G) in seconds using a few lines of code. He walked us through every piece of code needed to scrape G2, Google, and even Google’s Lighthouse tool.

He wrapped it all up by showing off exactly what he did to integrate Lighthouse data into Moz Pro’s SERP analysis.

Again, this is going to be one of those presentations that you have to rewatch multiple times. Or maybe even at half-speed!

Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution

We closed out day one with the Coolest of Cool.

Ross came in hot with some Disney references to make us think.

Disney movies — where do the storylines usually come from? Other stories!

In recent years we’ve seen Disney “revise” their previous movies to make them fit today’s world. And actually, some of the original Disney movies were “remixes” of Shakespeare’s plays.

Ross loves his four Rs (revise, remix, remove, redirect), and this year he gave us even more actionable plans.

This closing session really encouraged us to put on our “Sherlock Homeboy” hat and get curious about what others are doing, and how we can do it better.

A few places to find inspiration for innovation that Ross mentioned:

Your favorite website’s site map

Wayback machine for industry leaders’ sites

Wikipedia

There’s so much to do

For now, we're calling it a day and getting some rest because we get to do it all again tomorrow!

If you want to access the speaker slides, you can sign in with your Moz Community credentials and download them on this page.

If you did join us today, what was your favorite session? Your biggest takeaway? We can’t wait to see you tomorrow!

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