#performance testing for ecommerce website

[testingqa]

Performance Testing for E-commerce Websites: A Comprehensive Guide

E-commerce websites have revolutionised the way we shop, offering convenience and a vast array of products at our fingertips. However, the success of these platforms hinges on their performance. Slow loading times, frequent downtimes, or crashes during peak hours can drive customers away, leading to significant revenue losses. This is where performance testing comes into play. In this blog, we…

[robfinancialtip]

Greg shares crucial insights about common rookie mistakes in eCommerce, the importance of testing your offers, and why "build it and they will come" is a dangerous myth. Learn why your website is your ultimate salesperson in D2C commerce and how proper testing can transform your online store's performance. Perfect for both beginners and experienced store owners looking to boost their conversion rates.

Chapters: 0:00 Intro 0:33 Building an eCommerce Store With Buyist 1:58 eCommerce Rookie Mistakes 2:48 Research Before You Start Your Business 3:35 A/B Testing on Buyist 5:50 eCommerce Marketing

[crossatlanticsoftware-blog]

Expert Picks: The Best Shopify Website Designers for 2025’s Trending Store Features

The world of eCommerce is transforming faster than ever, and Shopify remains at the forefront of that evolution. As brands aim to deliver exceptional user experiences and capitalize on design-led growth, the need for a skilled Shopify designer has never been greater.

Cross Atlantic Software specialize in bringing together cutting-edge creativity and eCommerce functionality. In this article, we’re diving into the top Shopify website designers to watch in 2025 and sharing expert insights on the trending Shopify store design features that are shaping the future of online retail.

Why Shopify Design Matters in 2025

Before we get into the list of designers and specialists, it’s important to understand why Shopify design is more critical than ever. Online shoppers expect more than a functional website—they want intuitive navigation, fast load times, visually engaging layouts, and mobile responsiveness. That’s where the expertise of a Shopify specialist comes into play.

What Makes a Great Shopify Website Designer?

A truly standout Shopify website designer goes beyond aesthetics. They focus on:

Conversion-driven layouts

Brand-centric user experience

Responsive mobile design

SEO-optimized pages

Seamless app integrations

Let’s take a look at what trends are dominating Shopify in 2025 and who is best equipped to execute them flawlessly.

2025’s Top Shopify Store Design Trends

1. Personalized Shopping Experiences

Thanks to AI and data analytics, personalization is no longer a luxury—it's an expectation. Smart Shopify store design integrates AI-driven recommendations, dynamic product displays, and personalized landing pages. This keeps customers engaged and encourages more frequent purchases.

2. Video-First Product Displays

Static images are taking a backseat in 2025. Leading Shopify website designers are building immersive product pages with background videos, 360-degree product views, and storytelling clips. These elements give customers a real feel for what they’re buying, right from the screen.

3. Mobile-First Design

With more than 75% of eCommerce traffic coming from mobile, top Shopify specialists are prioritizing mobile performance. Think smooth scrolling, effortless one-tap checkouts, and pages that load in the blink of an eye—because today’s shoppers won’t wait around.

4. Eco-Conscious Branding

Consumers are more conscious of sustainability. Modern Shopify store designs are incorporating eco-friendly color schemes, carbon tracking widgets, and transparency tabs to showcase ethical sourcing.

5. Modular Design Systems

In 2025, agility is key. Many Shopify designers are adopting modular design systems—reusable UI components that let store owners update their sites quickly without starting from scratch.

Meet the Experts: Top Shopify Website Designers for 2025

Cross Atlantic Software works with some of the most forward-thinking professionals in the Shopify ecosystem. Here are the types of Shopify website design services that are in high demand—and who’s delivering them.

1. The Strategist Shopify Designer

A strategist isn’t just focused on look and feel—they focus on conversion. They use analytics, customer behavior, and A/B testing to inform every design decision. Our own Cross Atlantic Software design team is known for combining user psychology with clean aesthetics to boost ROI.

Best for: DTC brands looking to scale quickly.

2. The Visual Storyteller

These Shopify website designers are all about emotion. They create visual narratives through imagery, layout, typography, and animation. For lifestyle, fashion, and beauty brands, this approach is especially effective.

Best for: High-end or boutique brands seeking emotional engagement.

3. The Technical Shopify Specialist

Some projects require deep technical know-how. Whether it’s integrating custom features, building subscription logic, or streamlining complex product catalogs, these Shopify specialists bridge the gap between design and engineering.

Best for: B2B, SaaS, or stores with unique backend needs.

4. The Speed-First Optimizer

If performance is your priority, look for a Shopify designer focused on speed. These experts optimize image sizes, reduce unused code, and streamline user flows—all to reduce bounce rates and increase sales.

Best for: Mobile-heavy industries or global brands.

5. The Brand Builder

A great store starts with great branding. These Shopify website design services offer end-to-end support—from logo creation and color palette development to building a custom Shopify theme that aligns with your vision.

Best for: New brands or rebrands that need full creative direction.

Why Choose Cross Atlantic Software?

With hundreds of projects completed and clients across North America, Europe, and Asia, Cross Atlantic Software is more than just a design agency—we’re your eCommerce growth partner.

Our Services Include:

Custom Shopify store design

Theme development and optimization

UI/UX design tailored to your industry

Shopify Plus migration and setup

Full-stack Shopify website design services

Cross Atlantic Software believes every brand has its own story to tell. Our Shopify specialists work closely with you to make sure your store doesn’t just look great—it feels like you.

Client Success:

One of our recent clients, a sustainable fashion label based in Los Angeles, came to us for a full redesign. Their outdated store had a high bounce rate and poor mobile usability.

Our team implemented a modern Shopify store design with immersive video elements, quick-load product pages, and mobile-first navigation. Within three months:

Bounce rate decreased by 27%

Mobile conversions increased by 40%

Average order value rose by 15%

This is the power of working with expert Shopify website designers who understand trends and business objectives.

Conclusion:

If you're planning to launch or revamp your Shopify store in 2025, don’t settle for generic templates or cookie-cutter solutions. Partnering with an experienced Shopify designer or Shopify specialist can make the difference between a store that looks good—and one that converts.

Cross Atlantic Software is passionate about building digital experiences that drive growth. Whether you’re a startup looking for full Shopify website design services or an established brand wanting to refresh your Shopify store design, we’re here to help.

Ready to future-proof your eCommerce store? Contact Cross Atlantic Software today for a free consultation and let’s create something extraordinary together.

[jasir247]

Top Digital Marketing Strategies for 2025

1. AI-Driven SEO & Content Marketing

Search engines are evolving, with AI-powered algorithms reshaping how content ranks. To maintain a competitive edge: ✅ Prioritise Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) when creating content. ✅ Utilise AI-based tools like Jasper, SurferSEO, and Frase.io for content optimisation. ✅ Focus on long-form, informative content tailored to user intent. ✅ Implement structured data and schema markup to improve search visibility. ✅ Optimise for voice search and AI-generated responses to align with new search behaviours.

2. Hyper-Personalised Marketing

Consumers expect customised experiences across all digital platforms. To meet this demand: ✅ Use AI-powered customer relationship management (CRM) tools such as HubSpot, Klaviyo, and ActiveCampaign for audience segmentation. ✅ Personalise email campaigns with dynamic content and behaviour-based automation. ✅ Leverage Google Ads Performance Max and Meta’s AI-driven targeting for precise ad placements. ✅ Incorporate personalised product recommendations for eCommerce and digital shopfronts.

3. Short-Form & Interactive Video Content

Video remains a dominant force in digital marketing, particularly short, engaging formats: ✅ Create content for TikTok, Instagram Reels, and YouTube Shorts to capture audience attention quickly. ✅ Utilise AI-powered video creation platforms like Synthesia, RunwayML, and Pictory. ✅ Integrate interactive elements such as polls, quizzes, and live Q&A sessions to drive engagement. ✅ Experiment with immersive experiences like 360-degree videos and augmented reality (AR).

4. Performance-Driven Paid Advertising

Data-driven advertising is becoming smarter and more efficient: ✅ Use AI-powered Google and Meta Ads for automated bidding and precise targeting. ✅ Implement retargeting strategies to reconnect with past visitors. ✅ Leverage AI analytics to anticipate user behaviour and optimise conversion rates. ✅ Adopt programmatic advertising for automated, real-time ad placements.

5. Influencer & User-Generated Content (UGC) Marketing

Influencer marketing is shifting towards authenticity and community engagement: ✅ Partner with micro and nano influencers to achieve higher engagement at lower costs. ✅ Encourage UGC through branded challenges, reviews, and community hashtags. ✅ Use AI tools to evaluate influencer reach and engagement rates. ✅ Feature UGC across websites, social platforms, and email marketing for credibility.

6. Community & Conversational Marketing

Building digital communities fosters brand loyalty and customer retention: ✅ Engage with audiences on WhatsApp, Telegram, and Discord. ✅ Deploy AI chatbots for real-time customer interactions and automated lead nurturing. ✅ Host live events, such as webinars and Q&A sessions, to strengthen brand relationships. ✅ Implement SMS marketing and AI-driven chat to provide personalised communication.

7. Ethical & Sustainable Marketing

Consumers increasingly value sustainability and ethical business practices: ✅ Promote eco-friendly products and sustainable packaging in digital campaigns. ✅ Share corporate social responsibility (CSR) initiatives through storytelling. ✅ Adopt privacy-focused marketing strategies, including ethical data collection and zero-party data. ✅ Be transparent about sourcing, brand values, and business ethics.

8. Web3 & Blockchain in Marketing

Decentralised technologies are reshaping digital marketing strategies: ✅ Explore NFT-based loyalty programs to drive engagement. ✅ Utilise decentralised social media for better audience ownership. ✅ Implement blockchain for transparency in advertising and fraud prevention. ✅ Accept cryptocurrency payments for online services and eCommerce transactions.

9. AI-Powered Data Analytics & CRO

Data-driven decision-making enhances marketing performance: ✅ Use Google Analytics 4 (GA4), Hotjar, and Crazy Egg to analyse user behaviour. ✅ Conduct A/B testing on landing pages, emails, and ads for optimisation. ✅ Leverage predictive analytics to identify trends and customer preferences. ✅ Improve website UX and sales funnels to increase conversions.

10. Voice & Visual Search Optimisation

As voice and visual search continue to grow, businesses must adapt: ✅ Optimise content for natural language and voice search queries. ✅ Implement image and video search SEO using Google Lens and Pinterest Visual Search. ✅ Enhance accessibility with alt text, metadata, and structured product descriptions. ✅ Focus on multimedia-rich content to align with AI-driven search results.

🔥 Final Thoughts

To stay competitive in 2025, brands must embrace AI, automation, and data-driven strategies while maintaining an authentic connection with their audience. Businesses that leverage new technologies while prioritising customer experience will stand out in the evolving digital space.

📌 Read more insights at: 👉 check out

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, JULY 2024

If you are new to my Tumblr, I usually do these summaries of SEO and marketing news once a month, picking out the pieces that are most likely to be useful to small and micro-businesses.

You can get notified of these updates plus my website blog posts via email: http://bit.ly/CindyLouWho2Blog or get all of the most timely updates plus exclusive content by supporting my Patreon: patreon.com/CindyLouWho2

TOP NEWS & ARTICLES 

There is a relatively new way to file copyright claims against US residents, called The Copyright Claims Board (CCB). I wrote more here [post by me on Patreon]

After a few years of handwringing and false starts, Google is abandoning plans to block third-party cookies in Chrome. Both Safari and Firefox already block them. 

When composing titles and text where other keywords are found, it can be useful to have a short checklist of the types of keywords you need, as this screenshot demonstrates. While that title is too long for most platforms and search engines, it covers really critical points that should get mentioned in the product description and keyword fields/tags as well:

The core keywords that describe the item

What the customer is looking to do - solve a problem? Find a gift? Feel better? 

What makes the product stand out in its field - why buy this instead of something else? Differentiating your items is something that should come before you get to the listing stage, so the keywords should already be in your head. 

Relevant keywords that will be used in long tail searches are always great add-ons.

What if anything about your item is trendy now? E.g., sustainability? Particular colours, styles or materials/ingredients are always important.  

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google’s June spam update has finished rolling out. And here is the full list of Google news from June. 

Expect a new Google core update “in the coming weeks” (as if we needed more Google excitement).

Google’s AI overviews continue to dwindle at the top of search results, now only appearing in 7% of searches.

Despite Google trying to target AI spam, many poorly-copied articles still outrank the originals in Google search results. 

Internal links are important for Google SEO. While this article covers blogging in particular, most of the tips apply to any standalone website. Google also recently did a video [YouTube] on the same topic. 

Google had a really excellent second quarter, mostly due to the cloud and AI. 

Not Google

OpenAI is testing SearchGPT with a small number of subscribers. Alphabet shares dropped 3% after the announcement. 

SOCIAL MEDIA - All Aspects, By Site

General

New social media alert: noplace is a new app billed as MySpace for Gen Z that also has some similarities with Twitter (e.g., text-based chats, with no photos or videos at this time). iOS only at the moment; no Android app or web page. 

Thinking of trying out Bluesky? Here are some tips to get the most out of it. 

Facebook (includes relevant general news from Meta)

Meta’s attempt at circumventing EU privacy regulations through paid subscriptions is illegal under the Digital Markets Act, according to the European Commission. “if the company cannot reach an agreement with regulators before March 2025, the Commission has the power to levy fines of up to 10 percent of the company’s global turnover.”

If you post Reels from a business page, you may be able to let Meta use AI to do A/B testing on the captions and other portions shown. I personally would not do this unless I could see what options they were choosing, since AI is often not as good as it thinks it is. 

Apple’s 30% fee on in-app ad purchases for Facebook and Instagram has kicked in worldwide as of July 1. 

Facebook is testing ads in the Notifications list on the app. 

Meta is encouraging advertisers to connect their Google Analytics accounts to Meta Ads, claiming “integration could improve campaign performance, citing a 22% conversion increase.”

Instagram

The head of Instagram is still emphasizing that the number of DM shares per post is a huge ranking factor. 

LinkedIn

Another article on the basics of setting up LinkedIn and getting found through it. 

You can now advertise your LinkedIn newsletters on the platform. 

Pinterest

Pinterest is slowly testing an AI program that edits the background of product photography without changing the product. 

Is Pinterest dying? An investment research firm thinks so. 

Reddit

If you want to see results from Reddit in your search engine results, Google is the only place that can happen now. 

More than ever, Reddit is being touted as a way to be found (especially in Google search), but you do have to understand how the site works to be successful at it. 

Snapchat

Snapchat+ now has 9 million paying users, and they are getting quite a few new personalization updates, and Snaps that last 50 seconds or less. 

Threads

Threads has hit 175 million active users each month, up from 130 million in February. 

TikTok

TikTok has made it easier to reuse your videos outside of the site without a watermark. 

TikTok users can now select a custom thumbnail image for videos, either a frame from the clip itself, or a still image from elsewhere.  

Twitter

You can opt out of Twitter using your posts as data for its AI, Grok. 

YouTube

YouTube has new tools for Shorts, including one that makes your longer videos into Shorts. 

Community Spaces are the latest YouTube test to try to get more fan involvement, while moving users away from video comments.

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Start your content marketing plans for August now, including back-to-school themes and Alfred Hitchcock’s birthday on August 13. 

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads now have several new updates, including blocking misspellings. 

Google’s new Merchant Center Next will soon be available for all users, if they haven’t already been invited. Supplemental feeds are now (or soon will be) allowed there. 

STATS, DATA, TRACKING 

Google Search Console users can now add their shipping and return info to Google search through the Console itself. This is useful for sites that do not pay for Google Ads or use Google’s free shopping ads. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

The second part of this Whiteboard Friday [video with transcript] discusses how consumer behaviour is changing during tight economic times. “People are still spending. They just want the most for their money. Also, the consideration phase is much more complex and longer.” The remainder of the piece discusses how to approach your target market during these times. 

Prime Day was supposedly the best ever for Amazon, but they didn’t release any numbers. Adobe Analytics tracked US ecommerce sales on those days and provides some insight. “Buy-now, pay-later accounted for 7.6% of all orders, a 16.4% year-over-year increase.”

MISCELLANEOUS

You know how I always tell small business owners to have multiple revenue streams? Tech needs to have multiple providers and backups as well, as the recent CrowdStrike and Microsoft issues demonstrate. 

If you used Google’s old URL shortener anywhere, those links will no longer redirect as of August 25 2024. 

[ksoftwebdevelopment]

At KSoft Technologies, we make your business shine online with a comprehensive suite of services designed to elevate your digital presence. Our expertise spans custom web development, mobile app solutions, and tailored ERP systems, ensuring your business has the tools it needs to thrive. Whether it's creating a stunning website, custom WordPress development, or PHP solutions, we ensure everything fits your unique needs. But we don’t stop there. Our Digital marketing consultation services, including SEO strategies andGoogle Ads management, help drive targeted traffic and maximize ROI, positioning your brand for growth. Additionally, our DevOps services and Business process optimization streamline operations, while our Manual testing and UAT ensure your software performs flawlessly. From building an Ecommerce website to delivering Motion graphics and Content creation, we provide End-to-end solutions that empower your business to Stand out and succeed in the digital world. #ksofttechnologies #businessgrowth #digitalconsulting #ecommercedevelopment #customwordpressdevelopment #erpdevelopment #businessstrategy #customerp #erpsolutions #fullstackwebdeveloper

[wpwebsitefix]

The Significance of Regular Maintenance for Your WordPress Site

WordPress stands as one of the leading content management platforms, driving millions of websites across the globe. Its flexibility, scalability, and ease of use make it a go-to platform for businesses, bloggers, and eCommerce stores. Much like a car needs routine maintenance to run smoothly, your WordPress site demands regular care to maintain peak performance, strong security, and a seamless user experience.

Why Regular Maintenance Matters

Improved Website Security

Frequent updates to the WordPress core, plugins, and themes safeguard your site against security risks. Neglecting updates can leave your site exposed to hackers, malware, and data breaches.

Enhanced Performance and Speed

A sluggish website can deter visitors and harm your visibility in search engine results Regular maintenance involves optimizing your site’s performance by clearing cache, minimizing scripts, and addressing server-related issues. These steps ensure a seamless and fast browsing experience for visitors.

Better SEO Rankings

Search engines like Google prioritize websites that are fast, secure, and free of errors. Maintenance activities such as fixing broken links, updating content, and optimizing images can improve your site's SEO, helping you rank higher in search results.

User Experience (UX) Improvement

Old themes, malfunctioning links, and sluggish pages can annoy visitors and increase bounce rates. Consistent upkeep guarantees your site remains user-friendly, with operational features, seamless navigation, and compelling content.

Key Aspects of WordPress Maintenance

WordPress consistently publishes updates to enhance performance and address security vulnerabilities. Maintaining up-to-date core, plugins, and themes is vital for reducing risks and ensuring flawless compatibility.

Backups: Your Safety Net

A dependable backup system allows you to swiftly recover your site in the event of accidental data loss, failed updates, or cyber threats. Implement regular backups to safeguard your information and reduce the chance of downtime."

Database Optimization

Over time, your WordPress database may gather clutter like spam comments, redundant post revisions, and obsolete records. Streamlining your database boosts site performance and frees up valuable storage space.

Security Checks

Use security plugins to monitor your site for malware, unauthorized logins, and other potential threats. Regular scans and firewall settings can safeguard your site from harmful attacks.

Broken Link Fixes

Broken links harm user experience and SEO. Conduct regular checks to identify and fix these issues, ensuring a smooth browsing journey for your visitors.

Content Review and Update

Consistently evaluate your content for relevance, correctness, and audience interaction.. Refreshing outdated blog posts or removing irrelevant information ensures your site remains current and beneficial to visitors."

Performance Testing

Test your site’s speed and responsiveness across different devices and browsers. Platforms like Google PageSpeed Insights or GTmetrix offer valuable insights to pinpoint opportunities for optimization.

Consequences of Skipping Maintenance

Failing to maintain your WordPress site can lead to serious repercussions:

Increased Downtime: Neglected sites are more prone to crashes, especially after updates.

Loss of Traffic and Revenue: Security breaches or slow loading times can deter visitors, affecting both traffic and sales.

SEO Penalties: Issues like broken links or outdated content can harm your search engine rankings.

Higher Repair Costs: Fixing a neglected site can be more expensive than regular upkeep.

DIY vs. Professional Maintenance

Tips for Regular WordPress Maintenance

Schedule weekly or monthly maintenance tasks.

Use reliable tools and plugins for backups, security, and performance optimization.

Monitor your site's uptime and analytics to identify potential issues early.

Optimize your WordPress site with image compression, responsive design, lazy loading, modern formats, and metadata cleanup. Get expert help at wpwebsitefix.com.

[anandshivam2411]

Harnessing JavaScript for Advanced Analytics and Enhanced eCommerce Tracking

In today’s digital marketplace, leveraging JavaScript for advanced analytics is crucial for eCommerce success. JavaScript enables businesses to collect real-time data on user interactions, such as clicks and page views, using tools like Google Analytics. This real-time insight helps businesses understand customer behavior and make informed decisions.

With JavaScript, you can implement event tracking to monitor specific actions, allowing you to identify which features engage users the most. Additionally, JavaScript enhances user segmentation by helping businesses categorize users based on their preferences and behaviors, leading to more effective targeted marketing strategies.

A/B testing is another key benefit of using JavaScript. It allows you to compare different versions of your website or app, optimizing user experiences in real-time. Plus, JavaScript integrates smoothly with various third-party analytics tools, ensuring a seamless flow of data across your systems.

By harnessing JavaScript for analytics and eCommerce tracking, businesses can significantly improve their performance and enhance user experiences in a competitive landscape.

[naina-2024]

How to Increase Online Sales for Your eCommerce Store

Running an eCommerce store can be highly rewarding, but increasing online sales often requires strategic efforts. Here are ten detailed strategies to help you boost your online sales and grow your business.

1. Optimize Your Website

User-Friendly Design A user-friendly design is crucial for keeping visitors on your site and guiding them towards making a purchase. Simplify navigation with clear menus and categories. Use a clean layout with plenty of white space to avoid overwhelming visitors. Ensure that buttons and calls-to-action (CTAs) are easily noticeable and intuitive.

Mobile Responsiveness Over 50% of online shopping is done on mobile devices. Ensure your website adjusts smoothly on all device sizes. This means using a responsive design that automatically resizes and reorganizes content based on the screen size. Test your site on various devices to ensure a seamless mobile experience.

Fast Loading Times Slow websites frustrate users and can increase bounce rates. Aim for page load times of under three seconds by optimizing images, leveraging browser caching, and using a reliable hosting service. Use tools like Google Page Speed Insights to identify and fix performance issues.

2. Improve Product Descriptions

Highlight Benefits Effective product descriptions do more than list features. They explain how the product solves a problem or enhances the customer’s life. Use storytelling techniques to make descriptions engaging and relatable.

Use High-Quality Visuals Include multiple high-resolution images and videos showing the product from different angles and in use. Visual content can significantly impact purchasing decisions by providing a better understanding of the product.

SEO Optimization Incorporate relevant keywords naturally within the descriptions to improve search engine rankings. This helps potential customers find your products more easily through search engines. Use keyword research tools to find the best keywords for your products.

3. Enhance Your SEO

Keyword Research Identify and use relevant keywords in your product titles, descriptions, and meta tags. Effective keyword usage can improve your search engine rankings and drive more organic traffic to your site.

Content Creation Regularly publish blog posts, guides, and other content that provides value to your customers and improves your SEO. High-quality content can attract and engage visitors, encouraging them to explore your products.

Technical SEO Ensure your website has a clean structure, fast load times, and is indexed correctly by search engines. Technical SEO improvements can enhance your site's visibility and performance in search engine results. Continue Reading... Click the link below. https://www.bharatgo.com/blogs/Boost-Sales-With-Proven-Strategies

[cocowebdesign]

Selecting the Best Content Management System for Your Business Website

The content management system (CMS) powering your business website significantly impacts its capabilities, performance, and ease of use over time. With web developers today spoiled for choice between open source CMS options like WordPress and Drupal or proprietary systems like Adobe Experience Manager and HubSpot, the evaluation process proves daunting for companies. When embarking on a website project or redesign, stay focused on your organization’s unique needs, resources, and business priorities when weighing the pros and cons of various CMS platforms.

First, take time to thoroughly consider what types of content, assets, and functionality matter most to your brand and audience day to day. For example, blogging, news publishing and journalist teams center heavily around text creation and workflow. Multimedia creatives and marketers, however, need robust digital asset management and organization. Let your website designer align technology recommendations to your primary content focus and goals.

Also, realistically assess the technical skills and resources your team brings to the table for effectively managing the CMS if opting for an open source platform like Drupal or Joomla. While extremely powerful, these systems demand solid web development expertise to customize, which represents an added cost. Simpler tools like WordPress may suffice.

Evaluate prospective CMS options in regards to built-in workflow capabilities as well, like approvals, permissions, and multi-channel content publishing abilities out of the box. Understanding your collaborators’ needs shaping real-world content operations keeps implementations smoother. Select CMS tools accordingly.

Importantly, test and ensure any short-listed CMS easily integrates with your other vital back-end systems like ecommerce engines, CRM platforms, marketing automation tools, etc. An experienced website designer already familiar with related integrations will recognize any limitations or hurdles.

Lastly, the ultimate CMS decision should effectively balance your desired functionality wishlist, readiness of staff resources to leverage the platform fully, and sufficient ease of use for non-technical folks who will actually manage content. With an expert website designer guiding the process holistically using these criteria, your ideal CMS solution match for current and future needs emerges.

[testingqa]

E-commerce websites have revolutionised the way we shop, offering convenience and a vast array of products at our fingertips. However, the success of these platforms hinges on their performance. Slow loading times, frequent downtimes, or crashes during peak hours can drive customers away, leading to significant revenue losses. This is where performance testing comes into play. In this blog, we will explore the importance of performance testing for e-commerce websites, the types of performance tests, tools used, and best practices to ensure your e-commerce site delivers a seamless shopping experience.

[robfinancialtip]

Introducing Buyist Pro: The powerful AI-powered eCommerce platform that simplifies online selling.

In this introduction, we are going to discuss how Buyist Pro uses AI to:

Performs comprehensive site audits in seconds Offers tailored SEO suggestions Creates product bundles based on customer data Provides in-depth sales analysis

Watch as we demonstrate Buyist Pro's ability to streamline eCommerce operations, catch hidden issues, and make data-driven recommendations.

CHAPTERS 0:00 Intro 0:20 The Problem With eCommerce Today 1:10 What is Buyist Pro? 1:37 Testing Your eCommerce Website With Buyist Pro 2:17 How to Use Buyist Pro AI 4:38 Analyze Sales Metrics With Buyist Pro AI

[ecommerce-yourguide]

Pre-Launch Strategies for Your Festive WooCommerce Store

The festive season is approaching, and if you're planning to launch a brand new WooCommerce store, now is the perfect time to prepare for a successful start. Building anticipation and creating a buzz around your store before the official launch can help you hit the ground running. Let's dive into some pre-launch strategies that will set the stage for a smooth festive eCommerce workflow.

1. Craft a Memorable Brand Identity: Your brand and business should align seamlessly. Choose a color scheme that complements your brand, and focus on creating a unique and memorable experience for your customers. Tools like Elementor can simplify the process of customizing your product pages, allowing you to design them exactly as you envision.

2. Verify Your Store's Functionality: Before launching, thoroughly check your store's functionality. Ensure that everything, from product listings to payment processing, is working smoothly. A flawless shopping experience is crucial.

3. Build Anticipation with Announcements: Make some noise about your brand! Utilize all available platforms to spread the word about your products and brand values. Create 'COMING SOON' pages on social media, complete with countdown timers. Use your blog to provide sneak peeks of your product line and generate excitement.

4. Create Lead-Generating Landing Pages: Landing pages are an excellent way to establish your brand's presence. Craft unique landing pages with customer-friendly and SEO-friendly content. Don't forget to analyze your competitors' strategies for inspiration.

5. Craft Compelling Product Descriptions: Enhance your product pages with product add-ons. Add fields like text boxes, checkboxes, and dropdowns, and include variations with sample images. This level of detail can make a significant impact on your product listings.

6. Optimize Speed and Responsiveness: Consult WooCommerce experts to evaluate your store's speed, responsiveness, and overall performance. Ensure that your website is optimized for quick loading and displays beautifully on various devices.

7. Quality Assurance Testing: Thoroughly test all website features, functionalities, and design layouts. Identify and address any bugs or technical issues to ensure a seamless shopping experience.

8. Beta Version Testing: Before the official launch, release a beta version of your e-commerce website. This phase helps evaluate the success of earlier testing and gather user feedback in real-world scenarios.

9. Content Marketing: Provide relevant content related to your products or services before your launch. Address the problems your products solve and the solutions you offer through your brand. Use blog posts, tutorials, webinars, eBooks, and other content forms to engage your audience.

10. Analytics Tools: Equip your WooCommerce store with essential analytics tools like Lighthouse, Search Console, SEMRush, and Google Analytics. These tools will help you track and improve your website's performance and conversion rate.

By implementing these pre-launch strategies, you'll set the foundation for a successful festive season for your WooCommerce store. Building excitement and anticipation among your audience can lead to a memorable launch and a strong start in the competitive world of e-commerce.

[nulledclubproblog]

phpAnalytics Nulled Script 30.0

Unlock the Power of Analytics with phpAnalytics Nulled Script In today's data-driven digital world, understanding your website traffic is the key to growth. With phpAnalytics Nulled Script, you can harness the full power of a robust analytics platform—without spending a dime. This professional-grade tool empowers you to monitor, analyze, and optimize your online presence with ease, precision, and speed. Discover why countless webmasters and developers rely on this script to enhance their digital strategies. What is phpAnalytics Nulled Script? phpAnalytics Nulled Script is a comprehensive self-hosted web analytics platform that provides detailed insights into your visitors' behavior. Designed with simplicity and performance in mind, this script delivers real-time stats, intuitive dashboards, and customizable tracking features—all while ensuring your data remains private and secure. Whether you’re managing a personal blog, an eCommerce store, or a high-traffic business website, phpAnalytics Nulled Script is your go-to solution for powerful analytics without the limitations of third-party tracking tools. Technical Specifications Language: PHP 7.4+ Database: MySQL 5.7+ Framework: Laravel-based backend Hosting: Compatible with all modern shared and cloud hosting platforms Installation: Easy-to-follow step-by-step setup wizard included Features and Benefits Real-Time Analytics: Track your traffic live and gain instant insights. Privacy-Focused: No third-party tracking—your data stays yours. Visitor Demographics: Get a full picture of who visits your site and why. Traffic Sources: Understand where your users are coming from to optimize marketing strategies. Page-Level Analytics: Analyze each page’s performance in granular detail. Device & OS Detection: Know which platforms your audience prefers. Event Tracking: Monitor clicks, downloads, and custom interactions effortlessly. Who Should Use phpAnalytics Nulled Script? The phpAnalytics Nulled Script is perfect for: Freelancers and Developers: Add a powerful analytics dashboard to client projects without recurring fees. Digital Marketers: Gain insight into user behavior to refine SEO and ad campaigns. Small Business Owners: Monitor customer journeys to boost sales and engagement. Bloggers: Discover what content resonates most with your readers. How to Install phpAnalytics Nulled Script Getting started with phpAnalytics Nulled Script is a breeze. Simply download the script package and upload it to your server. Follow the intuitive installation wizard to connect your database, set up your admin account, and configure basic settings. Within minutes, your analytics dashboard will be up and running—ready to deliver actionable insights from your visitors. Why Choose the Nulled Version? The nulled version of phpAnalytics unlocks full premium features without licensing restrictions. Whether you're just starting or scaling your online business, using this version gives you access to professional-grade tools at no cost. At our platform, we make it easy and safe to download nulled wordpress themes and scripts like phpAnalytics with full functionality and zero compromise on quality. Frequently Asked Questions (FAQs) Is it safe to use the phpAnalytics Nulled Script? Yes, all files provided on our website are thoroughly tested to ensure they are free of malware or malicious code. You can confidently use the script for personal or professional projects. Can I update the script in the future? Nulled scripts may not support direct updates from the original developer. However, you can always download the latest version from our website when available. Do I need coding skills to use phpAnalytics? Not at all! The script is user-friendly and includes a simple installation wizard that guides you through each step. Where can I find more tools like this? If you're looking for more free premium tools, wp nulled offers a wide selection of plugins, themes, and scripts tailored to meet the needs of developers and website owners.

Conclusion phpAnalytics Nulled Script is the perfect solution for anyone seeking powerful, privacy-first web analytics without the cost. With its user-friendly interface, extensive tracking capabilities, and real-time insights, this tool empowers you to take control of your data like never before. Download it today and elevate your digital strategy to the next level.

[transcuratorsblog]

How to Create a Monthly PPC Budget That Drives Results

Pay-Per-Click (PPC) advertising is one of the most effective ways to drive targeted traffic, leads, and sales. However, without a solid budgeting strategy, you could be overspending on underperforming ads or missing out on high-converting opportunities. A well-planned monthly PPC budget ensures that your campaigns are aligned with your business goals while maximizing return on investment (ROI). Many businesses rely on expert pay per click services to set realistic budgets and allocate funds efficiently, helping them stay competitive and profitable.

In this guide, we’ll break down how to create a monthly PPC budget that drives real results—without overspending or underachieving.

Step 1: Define Your PPC Goals

Before you can determine how much to spend, you need to define what you're trying to achieve. Your goals will shape your entire budgeting strategy.

Common PPC goals:

Drive website traffic

Generate qualified leads

Increase product sales

Boost app downloads

Improve brand visibility

If your goal is lead generation, your focus should be on cost-per-lead (CPL). For eCommerce, it might be return on ad spend (ROAS) or cost-per-acquisition (CPA). Be as specific and measurable as possible.

Step 2: Understand Your Target Audience and Platforms

Your audience and platform selection directly impact how your budget is spent. Running ads on Google Search, YouTube, Facebook, LinkedIn, or Bing all come with different cost structures and user behaviors.

Key considerations:

Google Search Ads: Higher intent, often higher CPC

Facebook/Instagram Ads: Lower CPC, great for awareness and retargeting

LinkedIn Ads: Ideal for B2B, but can be expensive

YouTube Ads: Great for visual storytelling, works well for brand awareness

Research average costs for your industry on each platform, and determine which ones your target audience uses most.

Step 3: Calculate Your Target Monthly Budget

Now that you know your goals and platforms, it's time to estimate how much to spend. Here’s a simple way to reverse-engineer your PPC budget:

Monthly Budget = Target Conversions x Target CPA

For example, if your goal is to get 100 leads and your target cost per lead is ₹500:

₹500 x 100 leads = ₹50,000 monthly budget

This formula gives you a baseline. You can refine it further with real campaign performance data over time.

Step 4: Break Down the Budget by Campaign or Funnel Stage

Don't treat your entire budget as one big number. Break it down based on:

Campaign type (Search, Display, Remarketing, Shopping)

Funnel stage (Awareness, Consideration, Conversion)

Product or service category

Geographic location (if targeting multiple regions)

Example Breakdown:

50% to Search Campaigns (high intent)

20% to Display/YouTube (awareness)

20% to Remarketing (conversion recovery)

10% to Testing New Ads or Keywords

This approach allows you to allocate funds where they’ll have the most impact while reserving some for experimentation.

Step 5: Account for Seasonality and Promotions

Your budget should be flexible enough to accommodate seasonal trends and promotional periods.

Questions to ask:

Do you have product launches or sales events coming up?

Are there specific months where demand increases?

Should you increase spend during holidays or Q4?

If certain months require a budget spike, consider redistributing spend across slower months to balance your annual budget.

Step 6: Set Daily and Campaign-Level Budgets

Once you’ve decided on your total monthly budget, divide it into daily budgets and assign them to individual campaigns.

Formula: Monthly Budget ÷ 30 = Daily Budget

Then, allocate daily budgets across campaigns based on their importance and past performance. Monitor and adjust regularly to avoid overspending on underperforming ads.

Step 7: Monitor Performance and Adjust

PPC budgeting isn’t a one-time activity—it’s an ongoing process. Track campaign performance weekly or biweekly and make adjustments as needed.

Metrics to watch:

Click-through rate (CTR)

Conversion rate

Cost-per-click (CPC)

Cost-per-acquisition (CPA)

Return on ad spend (ROAS)

Shift budget toward high-performing campaigns and pause or revise low-performing ones. Always keep a portion of your budget flexible for A/B testing and new opportunities.

Bonus Tip: Use Budgeting Tools

Platforms like Google Ads, Facebook Ads Manager, and Google Analytics offer built-in budget tracking tools. You can also use third-party PPC tools or dashboards (like Supermetrics, Optmyzr, or Google Looker Studio) to visualize spend vs. performance.

Conclusion: Scale Smart with Expert Pay Per Click Services

Creating a monthly PPC budget that delivers real results requires more than just setting a number—it involves strategy, analysis, and constant refinement. From defining goals and selecting the right platforms to allocating spend by funnel stage and campaign performance, each decision influences your ROI.

If you're unsure where to start or want to improve results without overspending, partnering with expert pay per click services can help you build a scalable, data-driven budgeting strategy. These professionals provide the tools, insights, and management expertise to ensure your budget works harder and smarter—so every rupee or dollar you invest delivers measurable business impact.

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, AUGUST 2024

Hello, and welcome to my very last Marketing News update here on Tumblr.

After today, these reports will now be found at least twice a week on my Patreon, available to all paid members. See more about this change here on my website blog: https://www.cindylouwho2.com/blog/2024/8/12/a-new-way-to-get-ecommerce-news-and-help-welcome-to-my-patreon-page

Don't worry! I will still be posting some short pieces here on Tumblr (as well as some free pieces on my Patreon, plus longer posts on my website blog). However, the news updates and some other posts will be moving to Patreon permanently.

Please follow me there! https://www.patreon.com/CindyLouWho2

TOP NEWS & ARTICLES 

A US court ruled that Google is a monopoly, and has broken antitrust laws. This decision will be appealed, but in the meantime, could affect similar cases against large tech giants. 

Did you violate a Facebook policy? Meta is now offering a “training course” in lieu of having the page’s reach limited for Professional Mode users. 

Google Ads shown in Canada will have a 2.5% surcharge applied as of October 1, due to new Canadian tax laws.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Search Engine Roundtable’s Google report for July is out; we’re still waiting for the next core update. 

SOCIAL MEDIA - All Aspects, By Site

Facebook (includes relevant general news from Meta)

Meta’s latest legal development: a $1.4 billion settlement with Texas over facial recognition and privacy.  

Instagram

Instagram is highlighting “Views” in its metrics in an attempt to get creators to focus on reach instead of follower numbers. 

Pinterest

Pinterest is testing outside ads on the site. The ad auction system would include revenue sharing. 

Reddit

Reddit confirmed that anyone who wants to use Reddit posts for AI training and other data collection will need to pay for them, just as Google and OpenAI did. 

Second quarter 2024 was great for Reddit, with revenue growth of 54%. Like almost every other platform, they are planning on using AI in their search results, perhaps to summarize content. 

Threads

Threads now claims over 200 million active users.

TikTok

TikTok is now adding group chats, which can include up to 32 people.

TikTok is being sued by the US Federal Trade Commission, for allowing children under 13 to sign up and have their data harvested. 

Twitter

Twitter seems to be working on the payments option Musk promised last year. Tweets by users in the EU will at least temporarily be pulled from the AI-training for “Grok”, in line with EU law.

CONTENT MARKETING (includes blogging, emails, and strategies) 

Email software Mad Mimi is shutting down as of August 30. Owner GoDaddy is hoping to move users to its GoDaddy Digital Marketing setup. 

Content ideas for September include National Dog Week. 

You can now post on Substack without having an actual newsletter, as the platform tries to become more like a social media site. 

As of November, Patreon memberships started in the iOS app will be subject to a 30% surcharge from Apple. Patreon is giving creators the ability to add that charge to the member's bill, or pay it themselves.

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google worked with Meta to break the search engine’s rules on advertising to children through a loophole that showed ads for Instagram to YouTube viewers in the 13-17 year old demographic. Google says they have stopped the campaign, and that “We prohibit ads being personalized to people under-18, period”.

Google’s Performance Max ads now have new tools, including some with AI. 

Microsoft’s search and news advertising revenue was up 19% in the second quarter, a very good result for them. 

One of the interesting tidbits from the recent Google antitrust decision is that Amazon sells more advertising than either Google or Meta’s slice of retail ads. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

More than half of Gen Z claim to have bought items while spending time on social media in the past half year, higher than other generations. 

Shopify’s president claimed that Christmas shopping started in July on their millions of sites, with holiday decor and ornament sales doubling, and advent calendar sales going up a whopping 4,463%.