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swanandcmiprs · 5 years ago

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PRODUCT INFORMATION MANAGEMENT SOFTWARE MARKET ANALYSIS (2019-2027)

Product information management can be defined as a process of managing the information required to promote and sell products in the market through distribution channels. To manage process manufacturing, retail and other industries use product information management software which helps them to collect, manage and improve the company’s product information. Furthermore, product information management software also creates product catalog, and distribute it to the company’s sales and e-commerce channels via websites, enterprise resource planning (ERP) systems, product lifecycle management (PLM) systems and electronic data feed. Moreover, this software is majorly used to streamline the distribution process for suppliers, and improve quality and consistency of product data, and to deliver a better product experience to the customer.

Retailers Are Adopting Product Information Management Software to Shorten New Product Information Cycle

Product information management is majorly used to market the product so that it can reach maximum number of customers. Retailers are majorly seen implementing this software to shorten the time required to promote new products launched in the market through various sales channels such as distributers, e-commerce portals, social media and others by providing accurate product information along with images and other digital media to customers. All this helps in reducing the time required to market the product, owing to which demand for product information management software is expected to grow during the forecasted period (2019-2027). For instance, in October 2019, Verishop, an e-commerce company, announced that they had started implementing product information management software (PIM) solutions to help start-ups scale up the speed of launching their product in the market.

Furthermore, growing expectations among consumers regarding data quality is one of the major factors positively affecting growth of the global product information management software market. As consumers today are more engaged in researching the product before buying, it is mandatory for sellers to provide high-quality, complete product information to customer in various formats and through various sales channels. This helps customers gain complete product information, and in case it in unavailable, they can switch to another site or catalog which may affect the sellers' revenue.

Factors Restraining Growth of the Global Product Information Management Software Market

The cost of ownership is high for deployment of product information management software, as it includes annual licensing fees, customization, deployment, and maintenance of the system which is a major factor that is expected to restrain growth of the market.

Product Information Management Market Taxonomy

On the basis of software, the global product information management software market is segmented into

Single Domain Product Information Management Software

Multi Domain Product Information Management Software

On the basis of services, the global product information management software market is segmented into

Managed Services

Professional Services

Training Services

On the basis of deployment, the global product information management software market is segmented into

On-Premises

Cloud

On the basis of end-use industry, the global product information management software market is segmented into

Banking, Financial Services, and Insurance

Healthcare

IT and Telecom

Manufacturing

Retail

Automotive & Transportation

Others

On the basis of region, the global product information management software market is segmented into

North America

Europe

Asia Pacific

Latin America

Middle East

Africa

Major players operating in the global product information management software market include Akeneo, Salsify Inc., Catsy, Plytix, Syndigo LLC, Pimcore, inRiver, PropelPLM, Inc., Syndigo LLC, EnterWorks and Sales Layer.

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tristanleggett · 6 years ago

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Wroclaw’s Software Houses Are Making a Statement in IT Outsourcing

We see a very clear trend in the software development space. The top companies use the power of Inbound marketing to grow their customer acquisition and business.

They don’t chase customer, customers chase them.

How did they get here using marketing? They build stellar content about technology and their successful case study.

We’ve done the heavy lifting for you analyzing all the aspects of marketing all the top software companies do to grow.

Sounds simple but sophisticated.

Take these insights, filter them for your business and buyer persona, then implement them in your business.

We’ve learned in our previous blog posts that 3 of the top European companies in software consulting and development are from Poznan, Poland.

And all 3 of them use content marketing and inbound marketing to blast a bunch of relevant traffic to their website using content marketing.

Traffic that converts in customers or future employees.

For our next blog post series, we go South from Poznan.

In our road trip in discovering the marketing strategies of the best software houses in Poland we’ve arrived at Little Venice, Wroclaw.

Here we look at Monterail, Droids on Roids, Divante, Tooploox. Probably it doesn’t ring a bell yet, but they’re on the verge of writing some history in IT outsourcing.

In IT Outsourcing Wroclaw is aiming to lead the way. Can Wroclaw’s IT outsourcing companies cope up with the challenge?

In our 5 blog posts series, we’ll decipher how Wroclaw’s IT Outsourcing companies grow and do marketing, community management, and employer branding.

Let’s uncover their stories together.

TABLE OF CONTENT

Wroclaw’s Assets for a New Era of Growth

Wroclaw's Software Houses

Monterail - Delivering Meaningful Software

Droids on Roids - World-class Software House

Tooploox - We Build Great Products

Divante - eCommerce Software House

Summing Up

I felt a great disturbance in the Force as if millions of voices suddenly cried out in terror and were suddenly silenced - Obi-Wan Kenobi

That’s disruption right there. It’s leaving a mark on every single industry. And if you want to grow your business, you’ll need to embrace change and drive innovation.

IT Outsourcing is no exception.

Wroclaw IT outsourcing companies are turning their backs to old-school ways of doing business.

Come with me on a journey of agony and ecstasy, a journey where we’ll meet the businesses that want to write the future of IT outsourcing.

Wroclaw’s Assets for a New Era of Growth

First, let’s see what makes Wroclaw so sexy in the eyes of IT investors?

Income tax exemptions: regional public aid is granted for supporting new investments and new jobs creation

Nationwide leader in R&D centers: companies that are developing here Atos, BNY Mellon, Credit Suisse, HP, Nokia Solutions, SII, and Volvo

Local talent pool: Wroclaw University of Science and Technology offers students 50+ programs. 45k+ students enrolled in technical subjects in 2015, according to PWC report.

Wroclaw is the most attractive Polish city for relocation, as seen by native Polish employees, especially top specialists and managers. The criteria for this top referred to the aspect of the cities, career opportunities, employer activities, employer-institutions relationships.

Lots of business and tech events (startup weekends, conferences etc)

60+ tech meetup groups, with members ranging from 100 to 1600+

Wroclaw's Software Houses

According to Stratistics, the IT Outsourcing market is expected to reach $481 billion by 2022.

The growth is fueled by new business models and new technologies: cloud computing, VR, AI, blockchain.

In our growth saga, we’ll try to figure out how Wroclaw software houses are moving a needle in IT outsourcing and if they have adapted their software solutions to the new market demands. Also, we’ll unfold their marketing strategies and analyze their employer branding.

Monterail - Delivering Meaningful Software

Website: https://www.monterail.com/

No. employees: 80+

Revenue: 3M+ (Owler estimations)

Technologies: Vue.js, Ruby on Rails, NodeJS, React, AngularJS,

Services: web development, custom software development, mobile app development, product design, IoT development

Verticals: business, healthcare, financial

Key clients: Merck, Solarflare, Cooleaf, Loyco, Gutwin, Tailored, University of Wroclaw, Xchanging, Teambook, WFC, Innovestment

Offices: Wroclaw (HQ)

Reviews: 4.8 - Clutch (13 reviews), 4.7 - Glassdoor (11 reviews)

Co-founders: Szymon Boniecki and Bartosz Rega

Featured two times in Deloitte’s CEE Tech Fast 50 in 2017 and 2016, Monterail is among Wroclaw ’s most dynamic software houses.

In our next blog post of the current series, we’ll go beyond the introduction, we’ll unfold the marketing secrets behind Monterail’s growth and understand how employer branding is built.

We’ll go deep intro content strategies, social media and community engagement.

But, until then, you can take a peek inside Monterail’s company culture here:

youtube

Deloitte recognizes Monterail as one of the fastest growing tech companies in Central Europe

Droids on Roids - World-class Software House

Website: https://www.thedroidsonroids.com/

No. employees: 40+

Technologies: Android, iOS, Node.js, Ruby on Rails, React, MongoDB, Vue.js, Express.js

Services: mobile app development, web development, product design

Verticals: entertainment, business, consumer products and services

Key clients: Giphy, Oh Mi Bod, Skybuds, Loop, Electric Objects, LiveChat, Złote Wyprzedaże, Disney, Nestle, Unilever

Offices: Wroclaw (HQ), London, San Francisco

Reviews: 4.8 - Clutch (20 reviews)

CEO: Wojtek Szwajkiewicz

The company brags with being recognized by Forbes Magazine as one of the fastest growing companies from Poland. Droids On Roids is ranked in 5th place for Poland and 2nd for the Lower Silesia region, in the category “Income between 5-50 mln PLN”.

Their income has increased by 761% over the last 5 years (according to the same Forbes magazine) and they shook hands with big clients such as Nestle, Unilever or Disney.

They organize bootcamps and meetups and strive to build their employer brand.

They invest heavily in content, that’s why their monthly website traffic is around 75k (according to Similar Web), not bad for a B2B, right?

Tooploox - We Build Great Products

Website:https://www.tooploox.com

No. employees: 100+

Revenue: EUR 3M+ (2016, via Financial Times)

Technologies: Android, iOS, Python, React, C++

Services: AI, data science, blockchain, IoT, mobile app development, web development, product design

Verticals: education, tourism, health, e-commerce

Key clients: TEDx, Homebook, Happy Cow, Domodi

Offices: Wroclaw (HQ), Warsaw, Gdansk, Berlin

Reviews: 4.8 - Clutch (3 reviews), 4.6 - Glassdoor (23 reviews)

Co-founders: Pawel Solyga and Damian Walczak

Tooploox ranked 4th in Deloitte’s Technology Fast 50 CEE in 2017 with an impressive 2827% revenue growth.

With a 67% increase in employees in the last 2 years, the company has big plans. Looking at their open job positions Tooploox is embracing the AI future.

This is just a hint of our in depth-analysis, following this blog post. We’ll tackle employee branding, content and social media strategies, and try to figure out what lies behind their inspiring growth.

Furthermore, here’s an interview featuring Tooploox, Droidsonroids and Monterail’s founders/CEOs where you’ll understand their culture and what made these Wroclaw software houses grow.

youtube

Q&A session with the founders of the fastest growing tech companies in Europe according to Deloitte's Technology Fast 50: Monterail, Droids on Roids, Tooploox

Divante - eCommerce Software House

Website: https://divante.co/

No. employees: 150+

Technologies: Magento, Angular, MongoDB, Node.js, Hadoop, Symfony 2, Progressive Web Apps, Modern JS, Vue.js, React

Services: B2B Commerce, eCommerce, Mobile, UX Design, Magento developers, Magento consulting, Magento hosting, Pimcore development, OroCommerce development, Frontend development

Verticals: automotive, energy, financial services, e-commerce, telekom

Key clients: Continental, ING Bank, Tchibo, Intersport, Santander, Knauf, T-Mobile

Offices: Wroclaw (HQ)

Reviews: 4.6 - Clutch (10 reviews), 4 - Glassdoor (1 review)

CEO: Tom Karwatka

So, let me repeat this once more: Continental, ING Bank, Tchibo, Intersport, Santander, Knauf, T-Mobile. Can you feel the envy?

With premium clients, monthly website traffic over 45k, and revenue growing a minimum of about 30% year on year, Divante is an inspiration.

It also got featured in Deloitte’s Fast 500 EMEA in 2017, with four-year revenue growth of 259%.

In our next blog post, we will look into reverse engineering Divante’s marketing and employer branding. We’ll dive into how traffic acquisition and conversion rate optimization are managed. If you want to learn more about how Divante managed to hack the enterprise sales process, you can watch Tom Karwatka speaking at the Web summit 2017:

youtube

Tom Karwatka Presentation @ Web Summit 2017: hacking the enterprise sales process

Summing Up

Wrocław is a city which is becoming increasingly entrepreneurial. It started to evolve over time towards business based on specialized knowledge. The next step to be taken, based on PWC’s report, is an innovation-based economy.

Wrocław’s innovative potential is primarily the high-quality human capital as well as world class business representatives.

Wrocław’s specialization is primarily IT services, so there’s no surprise that companies like Monterail, Droids on Roids, Tooploox, and Divante have risen to Deloitte and Clutch tops.

Spoiler Alert!

Before going ahead with reading the rest of our Wroclaw software houses series, let me unfold some of my findings:

Don’t underestimate the power of open source. Take Divante for example, with its Open Loyalty and Vue Storefront it managed to impress Facebook and Whatsapp.

Long form content matters: case studies (Droids on Roids), research papers (Tooploox), reports (The State of Vue.js by Monterail), ebooks (Divante). Blog posts are merely for the awareness stage of the buyer’s journey, but you need to move the potential buyer down the funnel. And long-form content can do just that and establish you as a trustworthy and knowledgeable partner.

Choose your weapon, pick a niche. Tooploox goes with AI, Divante with e-commerce, Monterail established itself as the Vue.js guru.

Build your employer branding through social media channels and community involvement (Divante, Monterail, Tooploox, Droids on Roids)

Not enough talent pool? build it the goddamn pool: offer fellowships (like Tooploox), host workshops, hackathons (Divante), meetups or even hold your own conference (like Monterail’s Vue Conference)

Haven’t found a tech-skilled content writer, have your developers team involved in content writing! Monterail, the Droids on Roids, Tooploox and Divante are doing it.

Tools and marketing automation. Be it Hubspot (Monterail), Pipedrive (Tooploox), Hotjar(Tooploox) automation and marketing tools can save you time and money

Have a content marketing strategy: from content creation to promotion, be consistent and test a lot. Just check Monterail’s campaign on Vue.js, they’ve totally nailed it.

Now, let’s remember Wroclaw is not the only Polish city with potential for IT innovation. Poznan, Krakow, Warsaw are on the list too.

Because we don’t wanna fall in the “can't see the forest for the trees” trap, we made a macro analysis too, comparing the Polish, Ukrainian, and Romanian IT outsourcing markets in our Ultimate Guide To IT Outsourcing Companies in Central Eastern Europe.

There are a lot of stories worth reading in our IT outsourcing saga, so stay tuned.

if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://man-digital.storychief.io/wroclaw-software-house-5ca1ac2f94ad6?id=2056047666&type=12",title: "Wroclaw’s Software Houses Are Making a Statement in IT Outsourcing",id: "4f08255c-5e51-436c-99aa-71482a308009"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) from Digital Marketing Automation Consulting | MAN Digital https://mandigitalblog.blogspot.com/2019/04/wroclaws-software-houses-are-making.html via https://mandigitalblog.blogspot.com/ Read more on our blog MAN Digital MAN Digital Blogger

#Digital Marketing Automation Consulting | MAN Digital

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sandlerresearch · 5 years ago

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Product Information Management Market by Component (Solutions and Services), Deployment Type, Organization Size, Industry Vertical (Consumer Goods and Retail, Manufacturing, and Transportation and Logistics), and Region - Global Forecast to 2024 published on

https://www.sandlerresearch.org/product-information-management-market-by-component-solutions-and-services-deployment-type-organization-size-industry-vertical-consumer-goods-and-retail-manufacturing-and-transportation-and-log.html

Need for a centralized database to eliminate data inconsistencies, achieve better syndication, and reduce Time-To-Market (TTM) to drive the adoption of Product Information Management (PIM) solutions and services

MarketsandMarkets expects the global PIM market size to grow from USD 7.0 billion in 2019 to USD 11.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 10.2% during the forecast period. The PIM market is growing rapidly,owing to factors such as thegrowing need to gain real-time visibility into data to reduce TTM and increasing need for eliminating data inconsistencies across multiple data silos. However, varied data and government regulations across industries and regions, and complex data governance and system integration are expected to pose challenges in the implementation of PIM solutions.

Cloud deployment type to grow at a higher CAGR during the forecast period

With the rising technology infusion and increasing data, most of the organizations want access to ostensibly infinite resources, and hence, they are increasingly moving toward adopting cloud-based technologies. The cloud deployment model is mostly adopted by organizations that either want less customized solutions or want rapid implementation, and reduced setup and operational costs. Owing to this, many leading PIM solution providers such as SAP, Akeneo, Plytix, Pimcore, and Oracle are focusing on improving their cloud portfolio, which is another factor that aids to increase the adoption of cloud deployment model for PIM solutions.

Consumer goods and retail industry vertical to hold the highest market share during the forecast period

Changing consumer demands and rising competition compel the consumer goods and retail industry vertical to continuously improve its products and services, resulting in different product lines, vast product portfolio, and continuous product changes. With this, organizations across the consumer goods and retail industry are increasingly deploying PIM solutions to optimize the collection, enrichment, and syndication of their product information. The need to adhere to various regulations prevailing in the industry, and improve customer and supplier experiences are various other factors for the high adoption of PIM solutions among consumer goods and retail companies.

Asia Pacific to grow at the highest CAGR during the forecast period

The high growth of the market in Asia Pacific (APAC) can be attributed to the increasing internet penetration and consumer spending, rising number of business processes, springing startups having limited IT budgets, and increasing adoption of cloud technologies. Various global PIM solution providers, including Oracle, IBM, SAP, Pimcore, and Informatica, have their businesses in the region due to the region’s low-cost benefits and high availability of workforce

In-depth interviews were conducted with Chief Executive Officers (CEOs),Vice Presidents (VPs), communication directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the PIM market.

By Company – Tier 1–38%, Tier 2–42%, and Tier 3–20%

By Designation – C-Level Executives–40%, Directors–35%,and Others–25%

By Region – North America–35%, Europe–40%,APAC–15%,and RoW – 10%

The PIM market comprises major solution providers, such as IBM (US), SAP (Germany), Oracle (US), Informatica (US), Stibo Systems (Denmark), EnterWorks (US), Akeneo (France), Riversand (US), Contentserv (Switzerland), inRiver (Sweden), Magnitude Software (US), Salsify (US), Plytix (Denmark), Pimcore (Austria), Mobius (India), Catsy (US), Perfion (Denmark), Profisee (US), censhare (Germany), and Vinculum (India). The study includes an in-depth competitive analysis of thekey players in the PIM market, along with their company profiles, recent developments, and key market strategies.

Research Coverage

The PIM market revenue is primarily classified into revenues from solutions and services. Solutions’ revenue is associated with multi-domain and single-domain, PIM tools, and software. Services’ revenue is associated with various consulting and implementation, training, and support and maintenance services. The market is also segmented on the basis of deployment types, organization size, industry verticals, and regions.

Key benefits of the report

The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall PIM market and its sub segments. It would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. It would also help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.

#Information Technology

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martechadvisor-blog · 7 years ago

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Pimcore Receives $3.5M in Series A Funding From German Auctus Capital

Pimcore, the open-source platform for data and customer experience management, has closed $3.5 million in Series A funding. Led by German Auctus Capital, the investment will support the Austrian tech startup’s U.S. expansion and continued development of disruptive content and commerce capabilities for product and service enterprises.

Pimcore is an open-source software platform for managing digital data and customer experiences for any channel, device, or industry. It is the only platform integrating out-of-the-box product information management, content management, data asset management and e-commerce functionalities, boosting time-to-market while remaining compatible with any IT infrastructure or system architecture. As the only open-source platform of its kind, Pimcore provides a powerful alternative to expensive and inflexible data platforms, such as SAP or Informatica.

“We’ve identified an incredible need for more flexible and connected data solutions for global enterprises, and strongly believe control over intellectual property and software belongs in the hands of our customers. That’s why we’ve developed our technology to be completely free of license cost,” said Dietmar Rietsch, CEO of Pimcore. “Our open-source model is unprecedented among data management and experience providers, and we’re excited to use this funding to supercharge those capabilities for enterprises around the world.”

The digital asset management and product information management market segments are positioned to experience tremendous expansion, expected to grow 18 percent and 25 percent respectively by 2021. This funding round will enable Pimcore to capitalize on this market opportunity and disrupt the traditionally legacy-driven data and experience management industries through enhanced open-source capabilities, as well as new subscription and professional services offerings.

This funding comes on the heels of Pimcore’s recent inclusion in the 2018 Gartner Cool Vendor report, where it was recognized for its exceptional ability to deploy an open-source ecosystem that can help consolidate digital assets and product information, and provide customer experience management, in addition to commerce capabilities. Its innovative platform has experienced significant growth since being founded in 2013, serving more than 82,000 companies across 56 countries, including global enterprises such as Audi, Burger King, Continental and Intersport. The Pimcore ecosystem is supported by a global network of more than 90 implementation and consulting partners.

Another key driver of Pimcore’s development is the acquisition of U.S.-based Pimcore Global Services and its whole outsourcing infrastructure in Delhi. “We can deliver outstanding Pimcore solutions and services on a global scale for competitive rates. This operating model, in combination with the Pimcore open-source philosophy, is a clear game-changer in the digital platform market segment,” added Shashin Shah, head of Pimcore Global Services.

“All innovation in recent years in areas such as cloud computing, big data, and artificial intelligence have happened in open-source ecosystems. It has become the primary engine of innovation all around the world,” furthered Rietsch. “We’re looking forward to extending these capabilities to current and future customers in 2019 and beyond.”

This article was first appeared on MarTech Advisor

#martech #marketing #technology #business #cmo

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healthy-insights · 8 years ago

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Product Information Management Market Key Trends and Opportunity Analysis 2027

A new research report titled “Product Information Management Market: Global Industry Analysis (2012-2016) and Opportunity Assessment (2017-2027)” published by Future Market Insights reveals various market statistics along with an analysis of the current scenario, historical data as well as future insights of the product information management market at a global level. An in-depth market segmentation is carried out with which every angle of the product information management market is explored thus delivering a complete market perspective.

Request a sample of this report -

https://www.futuremarketinsights.com/reports/sample/rep-gb-3325

Global Product Information Management Market: Future Projections

The report reveals that the global product information management market is expected to reach a value above US$ 12 Bn by the end of the period of assessment from a valuation of around US$ 1.8 Bn in 2017 and is projected to grow at a very high CAGR of 21.0% throughout the period of forecast.

Global Product Information Management Market: Growth Influencing Factors

Several aspects influencing the growth of the global product information management market are studied and included in this research report. Various aspects such as rising number of products coupled with growing importance on reducing errors associated with product information, increasing focus on reducing time to market and improving sales efficiency, increasing demand for centralised data, rising adoption of product information management solutions in the retail sector, emergence of digital asset management, rising requirements for data verification and authenticity, increasing consumer demand for advanced technology and increasing traction of digital transformation in the manufacturing, wholesale and retail sectors are pushing the growth of the global market.

Moreover, benefits such as support in keeping track on customers and managing complex product data are also contributing to the growth of the global product information management market. However, certain aspects like lack of awareness, interoperability issues, high operating costs associated with deployment, long implementation time and challenges associated with data integration are posing restraints to global market revenue growth.

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https://www.futuremarketinsights.com/reports/product-information-management-market/toc

Global Product Information Management Market: Competitive Scenario

The report covers a competition analysis and has profiled companies such as SAP AG, IBM Corporation, Informatica, Riversand Technologies, Inc., Stibo Systems, ADAM Software, Agility Multichannel, Inriver, Inc., Pimcore, Salsify, Edgenet, CATSY, Censhare AG, Shotfarm, Akeneo and NetCracker.

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