#propelguru

[propelguru]

How to improve Email click-through rate

> Narrow targeting through personalized Emails: Instead of sending random Emails to thousands of people identify your audience and inform them why they need you. If you just tell them about you and your services how can they relate to it?

> A/B testing: No matter how successful a campaign is, always keep trying to make it better. One way to do this is by launching different types of campaigns and comparing their results. You can launch two test campaigns parallelly, collect data & analyze and scale the one having better results.

> Visual representation: Those times are long gone when email was just a lot of text. Nowadays dynamic templates are used but they can be better. For example quality content, adding gif, or something more advanced which can increase the value of Email.

[dronacharyacollege]

Congratulations students for getting placed in propel guru .

we wish you a great life ahead.

[mishasharma11]

Email Marketing: Is Email Marketing Still Effective?

Some people think that email marketing is an outdated strategy that is completely ineffective and wastes money. While it is true that you need to spend money on email delivery software and go the extra mile to find prospects, email marketing is not effective is a misconception. In fact, some sellers use it to increase sales and traffic to their websites. If done correctly and wisely, email marketing can help you grow your business 10 times more than you expected.

What is email marketing?

Email marketing is a campaign that is done by sending messages directly to email addresses. It is a form of direct marketing which aims to strengthen and maintain an existing commercial-consumer relationship; as well as convincing and acquiring new customers. These emails usually contain advertisements promoting corporate promotions, new products, packages, etc.

Unfortunately, with the growth of search engine optimization (SEO) and social media optimization (SMO), email marketing has been sidelined and almost forgotten. In addition, providers of free email addresses like Google and Yahoo have become strict with their spam filtering. Therefore, the marketing manager should spend a little more effort on the content of his email if he wants to advertise.

Pros and Cons of Email Marketing

Most people think that email marketing is doomed to fail. But there are still companies that invest in this form of campaign. As long as you have collected a significant number of active email addresses, you can be sure that your campaign will succeed.

What makes this form of campaign effective compared to banner ads, pay per click and other types of advertising is its simplicity of communication. With the click of a button, you can reach millions of email users via your personal email address. You are sure to communicate directly with your target audience.

On the other hand, if a seller is not too careful to invest in this strategy, it is very likely that he will fail. For example, if a seller has purchased rather than compiled their email address list, they will not be sure that all email addresses are active. In addition, when purchasing mailing lists, the seller is not sure that all of these users are interested in his product. Therefore, the campaign will be useless as it is marketed to the wrong audience.

To know more about Email Marketing visit Propel Guru is a top-of-the-line creative digital company that is dedicated to creating memorable and enriching digital experiences.

[john975]

Few industries will never die in this digital world, and one of such industries is website development. Most people prefer free templates and create a website instead of hiring a fully-fledged website developer. Later on, they would regret the output produced from these free templates. In the long run, one can conclude that a website developer will yield better results for your website than freely available templates. Many top-notch web development companies offer various website development services and help brands create a robust digital presence with their websites.

[propelguru1]

Propelguru is online platform which provides you with 360 degree digital solution so that you focus on your core business tasks and leave digital marketing and promotion to us. We offer Website development, Graphic designing, Content Marketing, Lead Generation, SMO, SEO and Email Marketing.

[propelguru121]

Propelguru is online platform which provides you with 360 degree digital solution so that you focus on your core business tasks and leave digital marketing and promotion to us. We offer Website development, Graphic designing, Content Marketing, Lead Generation, SMO, SEO and Email Marketing. Visit our site to know more! https://www.propelguru.com/

[propelguru]

Automated bidding on Google ads

Automated and manual bidding both have their share of pros and cons which we will be discussing. But let’s first go through what it is, and how it’s affecting the digital marketing industry.

Budget management plays an important role while ad campaigns so we need to set up and optimize it properly while meeting the campaign goals. That’s why automated bidding became so popular as we can set up the campaign goal and bidding strategy, and Google AI can do the rest.

> So it can help you save time and effort, it’s especially beneficial for non-experts and possible can give you better results than doing it manually.

> Whereas manually bidding can help you keep a keen eye on the campaign budget and its allocation, take decisions according to personal experience and spot opportunities that AI may not be able to.

A marketer should be choosing their bidding strategy based on the research and requirements to find out which suits them the best.

What are your views on this? Comment below and let us know.

[renedeceuninck]

Undeniably, the pandemic has already ruined a lot, but it’s time to stabilize things now. So if you want to ‘Accelerate’ your business in this ever-changing world, then Propel Guru is coming up with an amazing webinar on ‘𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗿 𝗗𝗶𝗲’ that will be held on January 15th, 2021.

Don't miss out on this golden opportunity to discover the innovative people processes and the recipe towards product and service innovation.

Grab your seat now at

#business #innovation #strategy #formation #businessmodels #propelguru #renedeceuninck

[mishasharma11]

What do you think of your web developer?

For the past few years, we've been quietly asking this question, but on all occasions, to business owners, marketers, and website managers for your business, whether it's starting, developing or maintaining your presence. online. We also asked them if they were satisfied with the website the developer had provided or if they thought it would bring tangible benefits to their business. The responses were strongly divided. It seems like the experience of corporate web developers is like Cooking Pot: you like it or hate it.

It is surprising to note that more than 80% of respondents said they had “poor” or “very poor” experience working with a website developer or designer. Many have commented very poorly on their web developers. Some said they believed they had been "walked around" by those who had mistaken them for technology and jargon, or who, deliberately or otherwise, had raised their expectations beyond investing in what they were doing. We had invested tens of thousands of people in a web development business to create an online presence for their business and now has a website that contributes not only to business goals but only to research. the date and term used by more than one dissatisfied respondent were that the web developers are: "A load of jeans".

These bad experiences have a ripple effect, not only for those who are not satisfied with their results but also for the web development and Internet marketing industries in general. The result is a greater belief that all web developers were probably equal and that there was no one to trust. In addition, the tendency to invest more resources and capital in promoting your online business has been significantly reduced.

To balance the situation, we also interviewed web developers and web design companies to see if we could identify what this story of business unhappiness had created.

Many were unaware of the situation and some were quite frank in their mockery of business owners. Common responses included

Why is this happening then? There are undoubtedly many reasons, but focusing on the topic of communication, we asked web developers if they had ever requested or received a web design report from their clients. The majority response was: "Rarely!".

So who does it belong to?

Isn't writing the report part of the job of web developers? In fact, no, it is the business owner's responsibility to communicate their requirements, goals, current situation, and future plans.

To know more about Web Development services visit Propel Guru is a top-of-the-line creative digital company that is dedicated to creating memorable and enriching digital experiences.

[propelguru1]

Propelguru is online platform which provides you with 360 degree digital solution so that you focus on your core business tasks and leave digital marketing and promotion to us.

[propelguru121]

Propelguru is online platform which provides you with 360 degree digital solution so that you focus on your core business tasks and leave digital marketing and promotion to us. We offer Website development, Graphic designing, Content Marketing, Lead Generation, SMO, SEO and Email Marketing. Visit our site to know more! https://www.propelguru.com/

[shadyflowerblizzard]

Propel Guru is a full-fledged sales and digital marketing agency that helps customers generate revenue by helping them improve their SEO, PPC, email marketing, lead generation, and social media marketing results.

We offer a wide range of services, including but not limited to engineer serious revenue results with a transparent approach to Creative Development, SEO & Content Strategy, Digital Marketing, Strategy, Analytics & Auditing, Social Media Marketing, SEM & SEO, Email Marketing, and Lead Generation.

[propelguru]

How to counter Google’s decision to kick out expansion ads

After June 2022, you’ll no longer be able to create or edit expanded ads in Google Ads. This will impact the search ads very much but here are few tips you can use to prepare your Google ad campaigns for the change.

Firstly let’s understand why?

One of the biggest reasons is that Google’s trying to promote AI automation products through ads which are reasonable to an extent as marketers can't keep up with everyday change happening in the market. And this way Google can promote Responsive ads where its AI keeps experimenting for the best combination.

To prepare for this change:

➜ I recommend that you have some responsive search ads in every ad group in your Search ad campaigns. This way you can have a well understood and tested set-up of other ads already.

➜ You can also try to repurpose the Expansion Ads content for Responsive ads instead of creating new material and can save resources.

➜ One another strategy many marketers are using is that they are creating and testing expansion ads before the deadline hits. So even after that, they will have some good ETAs in their campaigns.

You should start testing your RSAs and figure out what works best for your business so you’re not completely cut off from new ad creation when Google ads stop allowing new ETAs.

[propelguru]

What is conversion?

In simple words when the objective is achieved. Marketer expects the audience to perform a certain action through an option called “call to action” and when that condition is fulfilled it’s considered that the user has been converted.

> For example, I want to turn cold leads into warm through sending them emails, and when the leads sign-up for my business updates they convert to warm leads.

> Purpose can be other things as well like increasing traffic through ad clicks, or sales generation which also can be called the ultimate conversion for any business.

[propelguru]

Search network and display network in google Ads:-

Search Network:-

Its is the simple google search

When we search any keyword or phrase in the google search then the ads appear in the top and right side of the page are search ads.

We can target the customers who search for the keyword which is related to our services and products.

Display Network:-

It shows in the google search engine result pages.

We can target customers when they are visiting other websites.

When people click on display ads, it will give a positive ROI.

[propelguru]

10 effective ways to optimize to rank high on SERP?

Here is the list many people forget that can help you to increase your website traffic, and ranking in 2021

Optimize image “Use of alt text on the images to help google crawling to find your pages”

Break up your content with various header tags

Use outbound links

Fix any broken links on your website

Encourage your target audience to share your content on social media

Create, focus, clean and optimize URLs

Use latent semantic indexing (LSI finds synonyms for keywords)

Use buzz sumo to find link opportunities

Get into Google News

Become an expert in your niche