#prwriting

[ryanbblog]

MCO351- Blog #13

Throughout this semester, I have learned many skills that have improved my public relations writing skills and has helped to better prepare me for a potential future in this field. I have learned the proper formats, times, and target audiences for each genre that we learned about in class and I am better educated on how to create proper public relations materials. I also learned about what makes a story newsworthy and how important it is in public relations. I have also learned about the obligations and difficulties that can arise in this field and how to better combat them. Overall, this class has much better prepared me for a future career in public relations

[writingrx]

How I learned to ask questions when writing for others, after I didn’t with my ass on the line.

Before you write anything for new clients, ask them what kind of writing they like or want. E.g., direct, provocative, colorful, spare. Look at things that were written for them by others or that their office or company had published. Get a bead on their preferences, so you won’t stumble by writing something alien to their tastes or needs. 

Also, if they request a certain kind of document, say a brochure, and you don’t have agreed-upon specifics, ask them the purpose and for whom it’s intended, and the size, maybe bring a sample or two to help them focus. 

When I was young and starting out as a freelancer, a serendipitous client -- referred by a guy I met in a bar the night before -- asked me to write a brochure over a weekend for a lot of money. It was intended as a picture of the company’s history, growth, products, success. He needed it Monday at noon. Lamely, I didn’t ask any of these questions, but assumed what was warranted, read the background he had messengered to me, and wrote away. The guy loved what I showed him on Monday mid-morning but said the concept was not only wrong; it was dead wrong! 

Obviously, he was peeved. I was red-faced and felt dumber than a nude teenager hiding behind a bush after his friends had run off with his bathing suit and pants just as he was going to get dressed at the local swimming hole and some girls from school would be walking past in seconds.

I had written text for a lovely six-page glossy folder along with ideas for bleed photos and abstract background graphics. It was a gem of its kind. 

What did he want? A three-panel Slim-Jim folder with mostly bulleted entries that he could edit and have retyped in his office that day, then photocopied on 8.5x11 heavy paper, no pix, just type with headlines and sub-heads as visual breaks. Something he could slip into his vest pocket and hand to people at a conference he was going to the very next day! 

Fortunately, he allowed me to rework the text in his office to give him what he required and post-haste. The end result was what I could have written in a few hours had I asked a few basic questions instead of assuming what was needed. Yes, we worked it out in the end, but not without upsetting his day and mine. Not a good way to do business. I’ve never made that mistake again and my writing and freelance relationships improved accordingly and resulted in more satisfied clients and more assignments.

Takeaway: If the other person doesn’t tell you and you don’t ask, guess whose ass is on the line? 

[dav-ina]

Another PR assignment I did for my university course, let me know what you think :)

[rotmanprwriter]

How to reduce a headline, lead and supporting paragraphs from 196 to 147 words or 25 per cent

How to reduce a headline, lead and supporting paragraphs from 196 to 147 words or 25 per cent

In the social media and mobile age, observing space limitations and compressing copy becomes more and essential. After all, we are writing for phones and even watches, and no one wants to read excessive copy. In this example, from Cision, the company that checks social media reach and distributes news releases, the headline, lead and supporting paragraphs were reduced from 196 to 147 words, or 25…

[aprilcake]

Puerto Rico : La Nueva Vida - an exhibition in Puerto Rica ft. ALL Puerto Rican artists and writers. 🇵🇷 ❤️ #pr #puetrorico #puertoricanart #prart #prwriting #puertoricanwriting #🇵🇷 #beproudofwhoyouare #❤️ (at San Diego Museum of Art Library) https://www.instagram.com/p/BqiTOtAHik-/?utm_source=ig_tumblr_share&igshid=1n85m4726bbsk

[perfectlightbouquet]

I will write the professional press release and do press release distribution

Are you looking for a faster way to publish your press releases, product reviews, and guest articles? We can help you. Check out our distribution packages here https://bit.ly/3HeSVoD

[mommyinspires-blog]

Outskirts Press Announces the Release of Oh What Will You Do? — Juvenile Nonfiction by Arlene Garcia, Ph.D.

Outskirts Press Announces the Release of Oh What Will You Do? — Juvenile Nonfiction by Arlene Garcia, Ph.D.

FOR IMMEDIATE RELEASE      

Educator and author publishes new children’s book aimed specifically toward young girls. Oh What Will You Do? explores some of the numerous career choices little girls can aspire to and encourages them to dream big! PRWrite

Outskirts Press Announces the Release of Oh What Will You Do? — Juvenile Nonfiction by Arlene Garcia, Ph.D.

February 14, 2017 – Denver, CO and…

[withchinajade]

To blog or not to blog… Humble beginnings to PR This past week, I've been trying to read more often. Current events in the news, and people's blogs and  their stories.

[ryanbblog]

MCO351- Blog #12

After reviewing your comments I have found many of them to be helpful and overall helped to improve my Public Relations writing while taking this course. Two comments that you used in my drafts was making sure that the material is newsworthy and concise. After taking this course I now understand what makes a story newsworthy and why it needs to be concise as well. Newsworthy means that it is worth the audience's time to read your work and conciseness ensures that you keep the reader engaged and interested. You also commented on my organization in certain pieces of writing and recommended the inverted pyramid. I used the inverted pyramid in my press release to order my information from most to least important and it improved my press release writing drastically. Peer reviews also allowed me to use the tips I have learned in the class and pass them on to my classmates and help improve their work. These peer reviews also provided me with peer feedback to improve my public relations writing as well and it allowed me to gain insight that I might not have gotten otherwise.

[writingrx]

How long should public relations paragraphs be?

25 words is advised a lot, but that’s an arbitrary average based on newspaper layout tradition. The intent in this case is to "air out” dense text so it’s more visually appealing and easier to read in small chucks. Imagine newspapers with unrelieved 100-word paragraphs? Certainly, we should aim for fewer than 50 words in P.R. writing, preferably 30-35, especially on the Internet and in emails.

[rotmanprwriter]

PR Tools: the ‘shroom boom’ spawns as sloppy press releases as its cannabis predecessor

PR Tools: the ‘shroom boom’ spawns as sloppy press releases as its cannabis predecessor

I had some fun slagging (and editing) the sloppy writing in the cannabis boom but now as mushrooms and psychedelics are becoming ‘the next big thing,’ the press release writing is equally poor, if not worse. In this news release, the news judgment and the story emphasis is abysmal and full of so many extra words. The writer should definitely Download my How To Be A Better Writer on…

[ryanbblog]

MCO351- Blog #11

I would use a newsletter when my target audience is in need of more information and has more time to read and process my writing. Newsletters tend to be more informative and longer than a Media Advisory. I would use a media advisory in a situation where my target audience needs a quick summary of an event and does not have much time to focus on my writing. A media advisory has the benefit of summarizing quickly before your target audience loses focus but it includes less information. A newsletter is longer and can cause your target audience to lose focus but it includes more detail. My target audience would be college aged young adults for a media advisory and middle aged people for newsletters.

[writingrx]

Why so much business and PR writing is weak in the knees

[singingstories]

#blog #plan #blogging #acappella #lunch #multitasking #makingmoves #PRWriting #sopumped #RITJourno

[rotmanprwriter]

More PR Tools: Come on Ontario doctors, how can you advise the population with such sloppy writing?

More PR Tools: Come on Ontario doctors, how can you advise the population with such sloppy writing?

I am continually amazed at how first rate organizations like the Ontario Medical Association pay good money to newswires to distribute such flawed news releases. The copy below commits numerous fundamental errors, including word repeats that can easily be avoided. Here’s how:  Headline Original Staying safe – Top 10 things Ontario doctors are asking you for this holiday season (15…