Tumgik
#psu commencement speech
miamarie1960 · 5 months
Text
Ali preparing for her speech
21 notes · View notes
loyallogic · 5 years
Text
Disinvestment in LIC: Explained
This article is written by Indrasish Majumder, a student of National Law University Odisha. 
The Central Government of India pronounced recently that LIC is to get listed on the markets, for privatization. The same decision has been expounded by the Finance Minister Nirmala Sitharaman in her speech on the Budget 2020 presented before the Lok Sabha.
The resolution is in line with the aim of the government to ponder on stake sale in government institutions, shore up finances thereby allowing the PSUs to generate resources. Disinvestment for FY21 by the government has been marked at Rs. 2.11 lakh Crore. 
For the FY20 a target of Rs. 1.05 lakh crore has been decided by the Government. The process relating to the disinvestment of Air India has already been commenced, and bids for a 100 percent stake in the Air line has been requested from potential buyers.
Meaning of Disinvestment 
The selling or liquidation of assets by the Central and State Public Sector Enterprises, projects or any other fixed assets is referred to as disinvestment. Disinvestments are undertaken by the Indian Government for several purposes from aiming to lessen burden on the exchequer, gather money for specific purposes so as to reduce shortfall in revenue collection from other regular sectors of the economy. However, in certain situations disinvestment may be undertaken by the government for privatization of assets as well. It would however be incorrect to assume all disinvestments as privatization. Disinvestments are often initiated by the government to aid country’s growth in the long term; additionally, it also aids the government and the concerned companies to reduce their debt ratio. The capital market of India is strengthened and advanced as Disinvestment brings forth a significant share of PSU ownership in the market.
Merits and demerits associated of Disinvestment 
Disinvestment allows the utilization of large proportions of public resources in non-strategic public sector subdivisions for employment in arenas located on a much higher pedestal in the social priority namely: health, family, philanthropy. Disinvestments additionally aids in the easing of the sizable public sector debt in the International arena. Some benefits of disinvestment can be as follows:
Privatization would help in reduction of the outflow of sparse public resources, assisting the “non strategic public sector units, consequently.
Transference of commercial risks wherein the money of the taxpayers locked up in the public sector is left vulnerable to the private sector whenever a company steps in is facilitated by the process of privatization.
The release of tangible and intangible assets would be ensured in the process of Privatization, e.g. significant manpower stuck in the management of PSU’s and ensure the reallocation of such assets in sectors of greater priority.
Private companies would become more self-sufficient upon being subjected to the plethora of market disciplines in the process of Disinvestment.
Greater wealth distribution would be ensured in the process of Disinvestment by presenting shares of privatized companies to interested small scale investors and workers.
The exposition of the public sector to investment from the private sector shall ensure a holistic augmentation of economic activities, employment opportunities and greater tax returns in the long run.
Privatization because of the competitive nature of companies shall ensure greater choices and increased product quality for customers.
However, the amount earned by means of disinvestment per year from 1990-2004 amounted to 2056 crore, which is inadequate considering the debt ratio of the Indian Government. Furthermore, the process of disinvestment lacks transparency as how the money earned from disinvestment is being utilized is never publicized.
Despite the benefits of Disinvestment for the economy and companies, the disinvestment of profit earning public sectors will snatch away from the government significant monetary returns. There is additionally no reason behind the department of disinvestment retaining equity in disinvested PSU’s e.g. Modern Foods (26%), if it is ultimately governed by the ulterior motif of skimming commercial risks.
The unavailability of sufficient manpower never hinders the growth rate of the social sector, therefore the same reason should not be cited by the government to justify Disinvesting.
Only the government can best ensure the market system is adequately regulated and make sure, the private companies are not purely profit motivated and take care of the customers’ interest.
It would be incorrect to assume that Privatization is influenced by the public selling of shares. There have been instances wherein the sale of shares between 1991-1996 has attracted only a limited number of employees, and were not very affable to small investors and employees. 
Monopolies can never bring forth any good, fair and healthy completion is what can benefit the customers the most. Perceiving from this angle, disinvestment might not be the most effective of options.
It has been explicitly mentioned by Hindustan levers that it harbors no plans for amalgamating with Modern Food Industries for capital infusion on January 2002.The party in support of this disinvestment had via this private sector investment the taxpayer’s money would be secured.
Therefore, as can be perceived disinvestment has competing effects, and it should be left unto time to ascertain the effectiveness of the current Disinvestment policy.
Explaining the Rationale behind the LIC Disinvestment policy 
The government in clarifying the rationale behind the LIC stake sells policy comments, the categorization of companies on the stock exchange in addition to regulating a company allows access to markets (financial) and determines its value. Retail investors are also in process allowed an opportunity to get a share in the wealth created. The government has agreed to auction a part of tis holding to the to LIC by IPO (Initial Public Offering). However, with regards to the IPO there are a few things that needs to clarified and borne in mind:
Firstly, the LIC is owned 100 percent by the Government and even if there is a disinvestment of shares it is not likely to exceed 10% of the shares to the public sector insurance firm. It needs to be taken into consideration LIC is governed by the LIC act, so before the IPO is executed the act needs to be amended accordingly.
As mentioned above the Modi government for the FY20 has set a disinvestment target of 2.1 lakh crores and the disinvestment of LIC is supposed to fetch 70-80 thousand crore. The listing shall make the IPO one of India’s largest in terms of “market capitalization”. It is being contemplated by experts the IPO shall attract foreign investors as well.
LIC has consecutively been ranked as the country’s biggest insurer, with a share of 76.28%. LIC has a plethora of subsidies e.g. IDBI Bank. NPAs for LIC increased to 6.10 for the initial six months of 2019-2020. Insurers have successfully doubled the Gross NPAs in the last five years. Therefore, perceiving the initiative from a holistic perspective entails certain pros to it as well.
Adverse Employee reaction to the Disinvestment 
In reaction to recent disinvestment plan Employee unions however have carried out demonstrations opposing the IPO alleging the move to be in opposition to national interest.” The general contention of the employee union asserts LIC has contributed significantly to the economic augmentation of the country and dissolution of the government’s power hold would jeopardize the country’s fiscal and financial autonomy. The statement has been issued while posing threats that the LIC employee unions would go on an indefinite protest to the plan of the government.
The plan of disinvestment has been proposed by the government in lines with the “maximum governance, minimum government” policy but straightforwardly the government is not entitled to authorized or impede the machinations of a business by being in the business mantras and increasing its fiscal revenues. As commented by the BSP MP Danish Ali “Congress is also against this step of the government. The employees are against the disinvestment and say that this is against the national interest. It will endanger the economic sovereignty of the people and will put the savings of crores of policyholders at stake.”
Although nothing conclusive can be inferred from the immediate public reaction, there has been deliberations on the policy from both factions of those in support of the policy and those who oppose it, commenting on the initiative to be in refutation of the interests of the public and terms it a “family jewel being sold out”. However, on the other side of picture the government assures the decision has been arrived at only after taking the interest of the public in consideration and that in the long run greater transparency shall be ensured and increased public participation be allowed.
Ways to disinvestment 
For the purpose of attaining the various goals and objectives related to disinvestment, a plethora of methods of disinvestment has been suggested and implemented e.g. Public offer, refers to the distribution of shares of the public sector at a predetermined price, via a general prospectus. The offer is reached out to the public via known market intermediaries. The disinvestment of LIC can be brought in the purview of this category of disinvestment.
Equity sale refers to the selling of equity via auction of shares between pre-determined clients, which can extend to large numbers. Merchant bankers can aid in the determination of price for PSE’s.
Offer for sale refers to a definitive price for selling of public enterprise, attracting bidders and allowing the tender to the highest bidder.
In cross holding disinvestments, the government sells a part of its shares to one or more PSU’s.
The Golden share manner of disinvestments ensures the government retains a 26% share in the PSU, thereby ensuring the government status as the majority shareholder.
In Warehousing manner of disinvestment, financial institutions which are government subsidiaries are expected to purchase the shares from the government in select PSU’s and keep it until a third buyer agrees to purchase it.
Finally, there is the strategic sale manner of disinvestment, wherein the government sells the major portion of shares (51%) and also bestows the power of management to a strategic purchaser. The PSU’s share shall be domineered by the department of investment and the price of disinvestment shall be based on the market prices and is not prefixed.
What is IPO?
IPO or Initial Public offering refers to the procedure via which a private company is made public by the selling of its shares and stocks to the public. The company that agrees to be listed on exchange and go public in process can be either a newly incorporated start up or old company. By disinvestment the company can acquire “equity capital”, either in manner of issuing new shares to the public or by selling existing shares without trying to acquire any new capital. The company offering to sell shares is termed the ‘issuer’ and the aim of the company is furthered with the help of investment banks. The shares of the company post IPO are bartered in the open market and can be sold further in manner of “secondary market trading” by investors.
Conclusion 
It can in the end be concluded it is too soon to reach make any deductions relating to the disinvestment of LIC. The government in the FY20 has projected an enterprising disinvestment target. The disinvestment policy of LIC, is a humongous initiative and a significant “leap of faith” in furtherance of the same aim. An improvement at the operational level of state insurer might be hopefully witnessed in due course. The decision shall ensure LIC does not go in the direction that was followed by BSNL and lose out on its share of markets in future. The IPO shall strive towards making the company more competitive and vigorous. However as has been mentioned above and exemplified in the contention of majority employees the dissolution of the government shares might in the long run threaten the financial sovereignty of India.
The effectiveness of the policy can only be adjudged in the long run. However undoubtedly the government has ensued a valiant step by incorporating LIC in the category of Public Listing Disinvestment list of the budget 2020. There are pros and cons to the plan, but the effectiveness of the plan shall gain prominence, only after the negative reactions to the policy (protest of the LIC employees) change has been addressed, the concerns assured, additionally the legal hurdles related to the plan needs to be exonerated in due course. If the same concerns are addressed and the hurdles removed the disinvestment plan of LIC can even out or reduce the budget deficit that has been multiplying over the years, while at the same time ensuring a humongous leap in the price of per incremental disinvestment.
Bibliography
https://economictimes.indiatimes.com/markets/ipos/fpos/government-to-disinvest-lic-partially/articleshow/73835117.cms
https://www.financialexpress.com/what-is/disinvestment-meaning/1762574/
https://economictimes.indiatimes.com/news/politics-and-nation/mps-curious-about-government-roadmap-for-lic-listing/articleshow/73973909.cms
https://psuwatch.com/heres-all-you-wanted-to-know-about-lic-disinvestment/
https://www.thehindu.com/business/budget/budget-2020-unions-protest-lic-stake-divestment-move/article30715821.ece
http://iasmaker.com/contents/display/methods-of-disinvestment-in-india/
https://economictimes.indiatimes.com/definition/ipo
https://www.business-standard.com/budget/article/divesting-stake-in-lic-a-leap-of-faith-i-t-structure-now-more-complicated-120020101067_1.html
LawSikho has created a telegram group for exchanging legal knowledge, referrals and various opportunities. You can click on this link and join:
https://t.me/joinchat/J_0YrBa4IBSHdpuTfQO_sA
Follow us on Instagram and subscribe to our YouTube channel for more amazing legal content.
The post Disinvestment in LIC: Explained appeared first on iPleaders.
Disinvestment in LIC: Explained published first on https://namechangers.tumblr.com/
0 notes
chipwin08109 · 6 years
Text
5+ Nifty Ways to Market Your School’s Spring Commencement Event
5+ Nifty Ways to Market Your School’s Spring Commencement Event
The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be?
The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is just around the corner!
To make commencement the marketing asset that it should be in building your school’s brand and reaching more prospective students, you’ll have to start preparations now.
Events Are Assets
When you’re involved in the preparation and organization of any event, it’s hard to see it as an asset. Honestly, it can feel like a burden because of the enormous pressure and stress packed into one moment in the year.
But if you think about why there’s so much pressure on these events for you and your team, you’ll see why events like spring commencement are a critical marketing asset.
Events are a marketing asset because so many people will experience your education brand firsthand.
Not every event on your campus is like this. But events like spring commencement are a pressure cooker where the ingredients of student relations, donor relations, alumni relations, and marketing all come together.
These separate teams have to come together to create a “wow” experience for your guests.
You need people to walk away from commencement thinking not only of little Susanne’s future, but also of that great school that she graduated from.
And this is what makes spring commencement pure, education-marketing gold.
In-Person Access to Your Audiences
It is one of the few events of the year where almost all of your marketing audiences are in the same place at the same time.
Graduating students and current students will be there. Their young Gen Z siblings will be there. Their parents will be there. Their grandparents will be there. In some cases, you might have members of the general public or local churches there.
All of these audience segments you’re working hard to reach all year long… in one place!
Now, that doesn’t mean that you can go to each of them and gather feedback or marketing insights (that you can do in other ways). They’re on your campus for a very specific reason—to watch someone they love graduate.
But you can take advantage of their presence to leverage the event as the marketing asset it really is.
Spring Commencement Marketing Ideas Event Hashtags
Social media hashtags are an exceptional tool for helping your audience find and participate in the conversation.
If you don’t already have established hashtags for your education marketing strategy and events, take time to think through short tags you can use to label the event. Between now and the spring commencement ceremony, begin raising awareness of the event hashtag by including it in all printed materials, school announcements, and video ads for graduation.
Verbally encourage your graduating students to use the hashtag when posting about graduation. Tell them to spread the word about it so that their friends and family will use it as well when they interact on social media.
Bonus Tip #1: Include the hashtag in your corporate email signatures and in the commencement program.
Bonus Tip #2: Download our FREE ebook, “#HASHTAGS: YOUR SOCIAL MEDIA SECRET WEAPON”.
Rich Content Creation
Events are some of the most opportune times to get your camera out and create new pieces of rich content. Spring commencement especially is full of light, colors, smiles, and faces that can be used across your branded materials, website, and blog throughout the year.
Bonus Tip: Don’t forget to create video assets from the event!
Social Photography
Besides shooting your own professional content, consider creating a selfie frame where graduates and their families can take pictures and post on Facebook, or better yet, on Instagram. This will help you to brand all of the inevitable social photos that will be happening all over the school grounds.
Another spinoff of this idea is to have a photobooth or temporary studio that offers students and families school-branded props for their family photos.
Bonus Tip: Include your event hashtag on the frame!
Go Live
Spring commencement is the perfect time to go live with Facebook Live or Instagram Live. You can choose to post content to your Facebook Stories or Instagram Stories. Don’t overcomplicate this if you don’t have the time or resources to devote to it. A mobile phone should do perfectly in most cases.
Bonus Tip: Have students or faculty “host” the live stream. They can comment on what the audience is seeing live and interview people at the event like Mario Lopez on the red carpet.
Hero Stories
Before spring commencement hits, find stories among your graduating class that you would like to feature in video, blog, or print format. You can then post these on your social media feeds to build awareness of the event and get people talking about it.
For example, feature a story on one of your veteran students who is about to graduate and post it to social media before graduation.
Bonus Tip: Keep these stories and post them on other marketing channels throughout the year, or in future marketing campaigns.
Go Deeper with Commencement Speakers
Most commencement speakers have a good amount of influence and standing, whether in the local community or on a much greater scale. And many of them would be happy to show their followers what they’re doing for your school and what they’re saying to the next generation.
You can send them video content they can post about your school on their social media channels, have them record a greeting to your students that they can post, or send them a recording of their speech that they can post or share on their platforms.
Bonus Tip: Assign hashtags that your speaker and students can use!
Turn the Burden into a Benefit
Don’t let the busy, stressful work of spring commencement get in the way of creating these powerful marketing tools for your school. With just a little thought beforehand, you can ensure that you’ll have content assets for your upcoming marketing campaigns for months to come.
Need help creating or implementing your school’s marketing strategy? Contact us today!
Featured image by Monkey Business via Adobe Stock
PSU AgDay image via Penn State News
Red carpet image via ©Mario Lopez/Twitter
This post was originally published at: https://www.caylor-solutions.com/5-nifty-ways-to-market-your-schools-spring-commencement/
https://ift.tt/2GT547x
0 notes
bestwindow30901 · 6 years
Text
5+ Nifty Ways to Market Your School’s Spring Commencement Event
5+ Nifty Ways to Market Your School’s Spring Commencement Event
The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be?
The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is just around the corner!
To make commencement the marketing asset that it should be in building your school’s brand and reaching more prospective students, you’ll have to start preparations now.
Events Are Assets
When you’re involved in the preparation and organization of any event, it’s hard to see it as an asset. Honestly, it can feel like a burden because of the enormous pressure and stress packed into one moment in the year.
But if you think about why there’s so much pressure on these events for you and your team, you’ll see why events like spring commencement are a critical marketing asset.
Events are a marketing asset because so many people will experience your education brand firsthand.
Not every event on your campus is like this. But events like spring commencement are a pressure cooker where the ingredients of student relations, donor relations, alumni relations, and marketing all come together.
These separate teams have to come together to create a “wow” experience for your guests.
You need people to walk away from commencement thinking not only of little Susanne’s future, but also of that great school that she graduated from.
And this is what makes spring commencement pure, education-marketing gold.
In-Person Access to Your Audiences
It is one of the few events of the year where almost all of your marketing audiences are in the same place at the same time.
Graduating students and current students will be there. Their young Gen Z siblings will be there. Their parents will be there. Their grandparents will be there. In some cases, you might have members of the general public or local churches there.
All of these audience segments you’re working hard to reach all year long… in one place!
Now, that doesn’t mean that you can go to each of them and gather feedback or marketing insights (that you can do in other ways). They’re on your campus for a very specific reason—to watch someone they love graduate.
But you can take advantage of their presence to leverage the event as the marketing asset it really is.
Spring Commencement Marketing Ideas Event Hashtags
Social media hashtags are an exceptional tool for helping your audience find and participate in the conversation.
If you don’t already have established hashtags for your education marketing strategy and events, take time to think through short tags you can use to label the event. Between now and the spring commencement ceremony, begin raising awareness of the event hashtag by including it in all printed materials, school announcements, and video ads for graduation.
Verbally encourage your graduating students to use the hashtag when posting about graduation. Tell them to spread the word about it so that their friends and family will use it as well when they interact on social media.
Bonus Tip #1: Include the hashtag in your corporate email signatures and in the commencement program.
Bonus Tip #2: Download our FREE ebook, “#HASHTAGS: YOUR SOCIAL MEDIA SECRET WEAPON”.
Rich Content Creation
Events are some of the most opportune times to get your camera out and create new pieces of rich content. Spring commencement especially is full of light, colors, smiles, and faces that can be used across your branded materials, website, and blog throughout the year.
Bonus Tip: Don’t forget to create video assets from the event!
Social Photography
Besides shooting your own professional content, consider creating a selfie frame where graduates and their families can take pictures and post on Facebook, or better yet, on Instagram. This will help you to brand all of the inevitable social photos that will be happening all over the school grounds.
Another spinoff of this idea is to have a photobooth or temporary studio that offers students and families school-branded props for their family photos.
Bonus Tip: Include your event hashtag on the frame!
Go Live
Spring commencement is the perfect time to go live with Facebook Live or Instagram Live. You can choose to post content to your Facebook Stories or Instagram Stories. Don’t overcomplicate this if you don’t have the time or resources to devote to it. A mobile phone should do perfectly in most cases.
Bonus Tip: Have students or faculty “host” the live stream. They can comment on what the audience is seeing live and interview people at the event like Mario Lopez on the red carpet.
Hero Stories
Before spring commencement hits, find stories among your graduating class that you would like to feature in video, blog, or print format. You can then post these on your social media feeds to build awareness of the event and get people talking about it.
For example, feature a story on one of your veteran students who is about to graduate and post it to social media before graduation.
Bonus Tip: Keep these stories and post them on other marketing channels throughout the year, or in future marketing campaigns.
Go Deeper with Commencement Speakers
Most commencement speakers have a good amount of influence and standing, whether in the local community or on a much greater scale. And many of them would be happy to show their followers what they’re doing for your school and what they’re saying to the next generation.
You can send them video content they can post about your school on their social media channels, have them record a greeting to your students that they can post, or send them a recording of their speech that they can post or share on their platforms.
Bonus Tip: Assign hashtags that your speaker and students can use!
Turn the Burden into a Benefit
Don’t let the busy, stressful work of spring commencement get in the way of creating these powerful marketing tools for your school. With just a little thought beforehand, you can ensure that you’ll have content assets for your upcoming marketing campaigns for months to come.
Need help creating or implementing your school’s marketing strategy? Contact us today!
Featured image by Monkey Business via Adobe Stock
PSU AgDay image via Penn State News
Red carpet image via ©Mario Lopez/Twitter
This post was originally published at: https://www.caylor-solutions.com/5-nifty-ways-to-market-your-schools-spring-commencement/
https://ift.tt/2GT547x
0 notes
chpatdoorsl3z0a1 · 6 years
Text
5+ Nifty Ways to Market Your School’s Spring Commencement Event
5+ Nifty Ways to Market Your School’s Spring Commencement Event
The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be?
The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is just around the corner!
To make commencement the marketing asset that it should be in building your school’s brand and reaching more prospective students, you’ll have to start preparations now.
Events Are Assets
When you’re involved in the preparation and organization of any event, it’s hard to see it as an asset. Honestly, it can feel like a burden because of the enormous pressure and stress packed into one moment in the year.
But if you think about why there’s so much pressure on these events for you and your team, you’ll see why events like spring commencement are a critical marketing asset.
Events are a marketing asset because so many people will experience your education brand firsthand.
Not every event on your campus is like this. But events like spring commencement are a pressure cooker where the ingredients of student relations, donor relations, alumni relations, and marketing all come together.
These separate teams have to come together to create a “wow” experience for your guests.
You need people to walk away from commencement thinking not only of little Susanne’s future, but also of that great school that she graduated from.
And this is what makes spring commencement pure, education-marketing gold.
In-Person Access to Your Audiences
It is one of the few events of the year where almost all of your marketing audiences are in the same place at the same time.
Graduating students and current students will be there. Their young Gen Z siblings will be there. Their parents will be there. Their grandparents will be there. In some cases, you might have members of the general public or local churches there.
All of these audience segments you’re working hard to reach all year long… in one place!
Now, that doesn’t mean that you can go to each of them and gather feedback or marketing insights (that you can do in other ways). They’re on your campus for a very specific reason—to watch someone they love graduate.
But you can take advantage of their presence to leverage the event as the marketing asset it really is.
Spring Commencement Marketing Ideas Event Hashtags
Social media hashtags are an exceptional tool for helping your audience find and participate in the conversation.
If you don’t already have established hashtags for your education marketing strategy and events, take time to think through short tags you can use to label the event. Between now and the spring commencement ceremony, begin raising awareness of the event hashtag by including it in all printed materials, school announcements, and video ads for graduation.
Verbally encourage your graduating students to use the hashtag when posting about graduation. Tell them to spread the word about it so that their friends and family will use it as well when they interact on social media.
Bonus Tip #1: Include the hashtag in your corporate email signatures and in the commencement program.
Bonus Tip #2: Download our FREE ebook, “#HASHTAGS: YOUR SOCIAL MEDIA SECRET WEAPON”.
Rich Content Creation
Events are some of the most opportune times to get your camera out and create new pieces of rich content. Spring commencement especially is full of light, colors, smiles, and faces that can be used across your branded materials, website, and blog throughout the year.
Bonus Tip: Don’t forget to create video assets from the event!
Social Photography
Besides shooting your own professional content, consider creating a selfie frame where graduates and their families can take pictures and post on Facebook, or better yet, on Instagram. This will help you to brand all of the inevitable social photos that will be happening all over the school grounds.
Another spinoff of this idea is to have a photobooth or temporary studio that offers students and families school-branded props for their family photos.
Bonus Tip: Include your event hashtag on the frame!
Go Live
Spring commencement is the perfect time to go live with Facebook Live or Instagram Live. You can choose to post content to your Facebook Stories or Instagram Stories. Don’t overcomplicate this if you don’t have the time or resources to devote to it. A mobile phone should do perfectly in most cases.
Bonus Tip: Have students or faculty “host” the live stream. They can comment on what the audience is seeing live and interview people at the event like Mario Lopez on the red carpet.
Hero Stories
Before spring commencement hits, find stories among your graduating class that you would like to feature in video, blog, or print format. You can then post these on your social media feeds to build awareness of the event and get people talking about it.
For example, feature a story on one of your veteran students who is about to graduate and post it to social media before graduation.
Bonus Tip: Keep these stories and post them on other marketing channels throughout the year, or in future marketing campaigns.
Go Deeper with Commencement Speakers
Most commencement speakers have a good amount of influence and standing, whether in the local community or on a much greater scale. And many of them would be happy to show their followers what they’re doing for your school and what they’re saying to the next generation.
You can send them video content they can post about your school on their social media channels, have them record a greeting to your students that they can post, or send them a recording of their speech that they can post or share on their platforms.
Bonus Tip: Assign hashtags that your speaker and students can use!
Turn the Burden into a Benefit
Don’t let the busy, stressful work of spring commencement get in the way of creating these powerful marketing tools for your school. With just a little thought beforehand, you can ensure that you’ll have content assets for your upcoming marketing campaigns for months to come.
Need help creating or implementing your school’s marketing strategy? Contact us today!
Featured image by Monkey Business via Adobe Stock
PSU AgDay image via Penn State News
Red carpet image via ©Mario Lopez/Twitter
This post was originally published at: https://www.caylor-solutions.com/5-nifty-ways-to-market-your-schools-spring-commencement/
https://ift.tt/2GT547x
0 notes
cheryljustinqa · 6 years
Text
5+ Nifty Ways to Market Your School’s Spring Commencement Event
5+ Nifty Ways to Market Your School’s Spring Commencement Event
The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be?
The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is just around the corner!
To make commencement the marketing asset that it should be in building your school’s brand and reaching more prospective students, you’ll have to start preparations now.
Events Are Assets
When you’re involved in the preparation and organization of any event, it’s hard to see it as an asset. Honestly, it can feel like a burden because of the enormous pressure and stress packed into one moment in the year.
But if you think about why there’s so much pressure on these events for you and your team, you’ll see why events like spring commencement are a critical marketing asset.
Events are a marketing asset because so many people will experience your education brand firsthand.
Not every event on your campus is like this. But events like spring commencement are a pressure cooker where the ingredients of student relations, donor relations, alumni relations, and marketing all come together.
These separate teams have to come together to create a “wow” experience for your guests.
You need people to walk away from commencement thinking not only of little Susanne’s future, but also of that great school that she graduated from.
And this is what makes spring commencement pure, education-marketing gold.
In-Person Access to Your Audiences
It is one of the few events of the year where almost all of your marketing audiences are in the same place at the same time.
Graduating students and current students will be there. Their young Gen Z siblings will be there. Their parents will be there. Their grandparents will be there. In some cases, you might have members of the general public or local churches there.
All of these audience segments you’re working hard to reach all year long… in one place!
Now, that doesn’t mean that you can go to each of them and gather feedback or marketing insights (that you can do in other ways). They’re on your campus for a very specific reason—to watch someone they love graduate.
But you can take advantage of their presence to leverage the event as the marketing asset it really is.
Spring Commencement Marketing Ideas Event Hashtags
Social media hashtags are an exceptional tool for helping your audience find and participate in the conversation.
If you don’t already have established hashtags for your education marketing strategy and events, take time to think through short tags you can use to label the event. Between now and the spring commencement ceremony, begin raising awareness of the event hashtag by including it in all printed materials, school announcements, and video ads for graduation.
Verbally encourage your graduating students to use the hashtag when posting about graduation. Tell them to spread the word about it so that their friends and family will use it as well when they interact on social media.
Bonus Tip #1: Include the hashtag in your corporate email signatures and in the commencement program.
Bonus Tip #2: Download our FREE ebook, “#HASHTAGS: YOUR SOCIAL MEDIA SECRET WEAPON”.
Rich Content Creation
Events are some of the most opportune times to get your camera out and create new pieces of rich content. Spring commencement especially is full of light, colors, smiles, and faces that can be used across your branded materials, website, and blog throughout the year.
Bonus Tip: Don’t forget to create video assets from the event!
Social Photography
Besides shooting your own professional content, consider creating a selfie frame where graduates and their families can take pictures and post on Facebook, or better yet, on Instagram. This will help you to brand all of the inevitable social photos that will be happening all over the school grounds.
Another spinoff of this idea is to have a photobooth or temporary studio that offers students and families school-branded props for their family photos.
Bonus Tip: Include your event hashtag on the frame!
Go Live
Spring commencement is the perfect time to go live with Facebook Live or Instagram Live. You can choose to post content to your Facebook Stories or Instagram Stories. Don’t overcomplicate this if you don’t have the time or resources to devote to it. A mobile phone should do perfectly in most cases.
Bonus Tip: Have students or faculty “host” the live stream. They can comment on what the audience is seeing live and interview people at the event like Mario Lopez on the red carpet.
Hero Stories
Before spring commencement hits, find stories among your graduating class that you would like to feature in video, blog, or print format. You can then post these on your social media feeds to build awareness of the event and get people talking about it.
For example, feature a story on one of your veteran students who is about to graduate and post it to social media before graduation.
Bonus Tip: Keep these stories and post them on other marketing channels throughout the year, or in future marketing campaigns.
Go Deeper with Commencement Speakers
Most commencement speakers have a good amount of influence and standing, whether in the local community or on a much greater scale. And many of them would be happy to show their followers what they’re doing for your school and what they’re saying to the next generation.
You can send them video content they can post about your school on their social media channels, have them record a greeting to your students that they can post, or send them a recording of their speech that they can post or share on their platforms.
Bonus Tip: Assign hashtags that your speaker and students can use!
Turn the Burden into a Benefit
Don’t let the busy, stressful work of spring commencement get in the way of creating these powerful marketing tools for your school. With just a little thought beforehand, you can ensure that you’ll have content assets for your upcoming marketing campaigns for months to come.
Need help creating or implementing your school’s marketing strategy? Contact us today!
Featured image by Monkey Business via Adobe Stock
PSU AgDay image via Penn State News
Red carpet image via ©Mario Lopez/Twitter
This post was originally published at: https://www.caylor-solutions.com/5-nifty-ways-to-market-your-schools-spring-commencement/
https://ift.tt/2GT547x
0 notes
ptiodoors77028 · 6 years
Text
5+ Nifty Ways to Market Your School’s Spring Commencement Event
5+ Nifty Ways to Market Your School’s Spring Commencement Event
The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be?
The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is just around the corner!
To make commencement the marketing asset that it should be in building your school’s brand and reaching more prospective students, you’ll have to start preparations now.
Events Are Assets
When you’re involved in the preparation and organization of any event, it’s hard to see it as an asset. Honestly, it can feel like a burden because of the enormous pressure and stress packed into one moment in the year.
But if you think about why there’s so much pressure on these events for you and your team, you’ll see why events like spring commencement are a critical marketing asset.
Events are a marketing asset because so many people will experience your education brand firsthand.
Not every event on your campus is like this. But events like spring commencement are a pressure cooker where the ingredients of student relations, donor relations, alumni relations, and marketing all come together.
These separate teams have to come together to create a “wow” experience for your guests.
You need people to walk away from commencement thinking not only of little Susanne’s future, but also of that great school that she graduated from.
And this is what makes spring commencement pure, education-marketing gold.
In-Person Access to Your Audiences
It is one of the few events of the year where almost all of your marketing audiences are in the same place at the same time.
Graduating students and current students will be there. Their young Gen Z siblings will be there. Their parents will be there. Their grandparents will be there. In some cases, you might have members of the general public or local churches there.
All of these audience segments you’re working hard to reach all year long… in one place!
Now, that doesn’t mean that you can go to each of them and gather feedback or marketing insights (that you can do in other ways). They’re on your campus for a very specific reason—to watch someone they love graduate.
But you can take advantage of their presence to leverage the event as the marketing asset it really is.
Spring Commencement Marketing Ideas Event Hashtags
Social media hashtags are an exceptional tool for helping your audience find and participate in the conversation.
If you don’t already have established hashtags for your education marketing strategy and events, take time to think through short tags you can use to label the event. Between now and the spring commencement ceremony, begin raising awareness of the event hashtag by including it in all printed materials, school announcements, and video ads for graduation.
Verbally encourage your graduating students to use the hashtag when posting about graduation. Tell them to spread the word about it so that their friends and family will use it as well when they interact on social media.
Bonus Tip #1: Include the hashtag in your corporate email signatures and in the commencement program.
Bonus Tip #2: Download our FREE ebook, “#HASHTAGS: YOUR SOCIAL MEDIA SECRET WEAPON”.
Rich Content Creation
Events are some of the most opportune times to get your camera out and create new pieces of rich content. Spring commencement especially is full of light, colors, smiles, and faces that can be used across your branded materials, website, and blog throughout the year.
Bonus Tip: Don’t forget to create video assets from the event!
Social Photography
Besides shooting your own professional content, consider creating a selfie frame where graduates and their families can take pictures and post on Facebook, or better yet, on Instagram. This will help you to brand all of the inevitable social photos that will be happening all over the school grounds.
Another spinoff of this idea is to have a photobooth or temporary studio that offers students and families school-branded props for their family photos.
Bonus Tip: Include your event hashtag on the frame!
Go Live
Spring commencement is the perfect time to go live with Facebook Live or Instagram Live. You can choose to post content to your Facebook Stories or Instagram Stories. Don’t overcomplicate this if you don’t have the time or resources to devote to it. A mobile phone should do perfectly in most cases.
Bonus Tip: Have students or faculty “host” the live stream. They can comment on what the audience is seeing live and interview people at the event like Mario Lopez on the red carpet.
Hero Stories
Before spring commencement hits, find stories among your graduating class that you would like to feature in video, blog, or print format. You can then post these on your social media feeds to build awareness of the event and get people talking about it.
For example, feature a story on one of your veteran students who is about to graduate and post it to social media before graduation.
Bonus Tip: Keep these stories and post them on other marketing channels throughout the year, or in future marketing campaigns.
Go Deeper with Commencement Speakers
Most commencement speakers have a good amount of influence and standing, whether in the local community or on a much greater scale. And many of them would be happy to show their followers what they’re doing for your school and what they’re saying to the next generation.
You can send them video content they can post about your school on their social media channels, have them record a greeting to your students that they can post, or send them a recording of their speech that they can post or share on their platforms.
Bonus Tip: Assign hashtags that your speaker and students can use!
Turn the Burden into a Benefit
Don’t let the busy, stressful work of spring commencement get in the way of creating these powerful marketing tools for your school. With just a little thought beforehand, you can ensure that you’ll have content assets for your upcoming marketing campaigns for months to come.
Need help creating or implementing your school’s marketing strategy? Contact us today!
Featured image by Monkey Business via Adobe Stock
PSU AgDay image via Penn State News
Red carpet image via ©Mario Lopez/Twitter
This post was originally published at: https://www.caylor-solutions.com/5-nifty-ways-to-market-your-schools-spring-commencement/
https://ift.tt/2GT547x
0 notes
gta-5-cheats · 7 years
Text
Is INS Kalvari a product of PM Modi’s ‘Make in India’ as claimed by Defence Ministry?
New Post has been published on http://secondcovers.com/is-ins-kalvari-a-product-of-pm-modis-make-in-india-as-claimed-by-defence-ministry/
Is INS Kalvari a product of PM Modi’s ‘Make in India’ as claimed by Defence Ministry?
(adsbygoogle = window.adsbygoogle || []).push();
On December 14 2017, Prime Minister Narendra Modi officially commissioned INS Kalvari. The first of the Scorpene class of submarines, INS Kalvari was inducted with much fanfare after extensive sea trials by the navy were a success. The Defence Minister through her official twitter handle a day before on December 13 celebrated the induction as a success of Prime Minister Modi’s ‘Make in India’ initiative.
Hon’ble Prime Minister, Shri @narendramodi will dedicate naval submarine INS Kalvari to the nation tomorrow at Mumbai. Smt @nsitharaman will be present at the ceremony. INS Kalvari represents a success of PMs “#MakeInIndia” initiative.https://t.co/dHOzBVH0nK pic.twitter.com/tqDSOYhCZZ
— Raksha Mantri (@DefenceMinIndia) December 13, 2017
Prime Minister Modi in his speech hailed the induction of Kalvari as an ‘excellent example of Make in India’. He said,
“Induction of INS Kalvari in the Indian Navy is a big step taken by us in the direction of national security. This is the best example of ‘Make in India’”
After almost 20 years, India is getting such a submarine; it is a privilege for me to dedicate #INSKalvari to the country: PM @narendramodi @indiannavy @DefenceMinIndia @SpokespersonMoD pic.twitter.com/ekBBCkiKWF
— Doordarshan News (@DDNewsLive) December 14, 2017
On his twitter handle, PM Modi reiterated that the commissioning of the submarine was illustrative of the success of ‘Make in India’
Commissioning of INS Kalvari is an occasion of great pride. It illustrates the success of @makeinindia and adds strength to our defence capabilities. pic.twitter.com/oVg6wlSwJM
— Narendra Modi (@narendramodi) December 14, 2017
Shop On SecondCovers
How true is this claim made by the official handle of the Defence Minister that INS Kalvari is a product of PM Modi’s ‘Make in India’ initiative? Alt News conducted a quick fact check on the claim and here is what we found:
The construction of INS Kalvari, designated as MDL Yard 11875 had commenced in December 2006
The five separate sections of the submarine were welded together, called ‘Boot       Together’, on 30 July 2014
In October 2015, the submarine was ‘launched’ and christened as INS Kalvari
Sea trial of the submarine started on May 1, 2016
On September 21 2017, INS Kalvari was delivered to the Indian Navy by Mazgaon Docks Ltd.
Further details about the submarine can be read in this press release by the Press Information Bureau dated December 13, 2017.
INS Kalvari is a Scorpene-class submarine which is the first of six diesel-electric attack submarines that India is constructing under the programme which is known as Project 75. The submarines have been designed by the French naval defence and energy company DCNS and are being constructed by Mazgaon Docks Ltd. in Mumbai under a technology transfer agreement. The Scorpene deal was finalised by India and France in 2005.
The Scorpene deal was signed between the two countries with an agreement for transfer of technology, which made it possible for an Indian shipbuilding company to commence production. The technology transfer agreement came as a shot in the arm for the indigenous defence industry and a huge fillip for defence manufacturing. In April 2013, France’s ambassador to India Francois Richier had said, “The first submarine would be ready by 2014, heralding an important and strategic tie-up between both the nations on the defence front. It is a full transfer of technology, something we don’t do with everybody. Defence component of India-French relations is very important to us”. 
If you like our stories, do follow Alt News on Facebook.
The ‘Make in India’ initiative was launched by Prime Minister Narendra Modi in September 2014 with the objective of making India a global hub of manufacturing. While it is a commendable initiative and a continuation of the National Manufacturing Policy of 2011, the construction of the Kalvari-class submarines was initiated in 2006 following the agreement between India and France in 2005. It is correct that the submarine is being constructed in India by Mazgaon Docks Ltd., a Public Sector Undertaking (PSU) of the Govt of India. However, the programme does not technically fall under the ‘Make in India’ initiative which is the brainchild of the NDA government, as claimed by the Defence Minister.
Donate to Alt News! Independent journalism that speaks truth to power and is free of corporate and political control is possible only when people start contributing towards the same. Please consider donating towards this endeavour to fight fake news and misinformation.To make an instant donation, click on the “Donate Now” button above. For information regarding donation via Bank Transfer/Cheque/DD, click here.
Share this story with your friends, the truth needs to be told.
Related
0 notes