#ravikumar aluru

[nofatclips]

🎥 Pearl, directed by Patrick Osborne [Behind the Scenes] 🎵 No Wrong Way Home, written by Alexis Harte & JJ Wiesler, performed by Kelley Stoltz and Nicki Bluhm

[helloyoucreatives]

For their new international campaign, the Swiss luxury watch brand IWC Schaffhausen casts Bradley Cooper in the first-ever interactive VR experience starring an A-list celebrity. The idea was a collaborative effort developed and implemented by Google and Scholz & Friends. 

In the VR experience ‘The Road Less Traveled’, viewers not only accompany the multi-Oscar nominee Bradley Cooper on the road, but also get to determine the plot of the story with VR glasses using head and eye movements to create their own unique experience.

The 360° road trip starts in a loft in downtown L.A. before travelling deep into California’s Mojave desert to a secret place. Alongside Bradley Cooper, the Big Pilot’s watch from IWC Schaffhausen also has a leading role in the story, serving as a trusted companion along the way. Robert Krause, Managing Director at Scholz & Friends Berlin explains: “With this project, we ourselves felt like we were on ‘The Road Less Traveled’. For the Google team at Mountain View, it was also new and uncharted territory.” ‘The Road Less Traveled’ for Google Spotlight Stories is part of an integrated international campaign conceptualised by Scholz & Friends in cooperation with the IWC Creative Center. The Google Spotlight Stories app is available for free download for Android and iOS.

CREDITS IWC SCHAFFHAUSEN

Chief Marketing Officer: Franziska Gsell-Etterlin

Head of Digital Marketing: Maurice Moitroux

Strategic Brand Planner: Tom Scheuring

Head of Brand Creation: Ralf Kostgeld

Digital Project Manager: Martin Becart Agency: SCHOLZ & FRIENDS BERLIN

Managing Creative Director: Robert KrauseCreative Director: Jörg Waschescio

Management Supervisor: Nina StegmannAccount Manager: Janice Kretschmer

Art Directors: Leonardo Valadão, Erika Stuhl, Ramona Junggeburth Copywriters/Concepters: Berthold Brodowski, Alannah Stritch, Lena Klockenbring, Claire Grobe Editors: Daniel Klessig, Moritz Schar Actors Bradley Cooper Cassi Colvin

Production Film: Pumpkin Film AG, Sonja Brand, Stefanie Brand Post Production Supervisor: Ismo Wolffson Production VR: Sehsucht GmbH, Jan Tiller, Stephan Reinsch Director: Hans-Christoph Schultheiss

Interaction Design & Animation Director: Hannes Geiger Sound Production: Hesse Studios GmbHMusic by: Old Man CanyonVoice: Jesse Gold, Jenny Dale Photography: Marco Grob, Sven Germann

Producer: Daniela Berther Google Spotlight Stories

Technical Project Lead: Daniel Jeppsson

Associate Producer: Swapneel Kshetramade

Engine Lead: James BeattieTools Engineers: Ryan Enslow, Morgwn McCarty, Josiah Larson

Audio Software Engineer: Wayne Jackson

QA Engineers: Ravikumar Aluru, Madina Siebenthal