#salesforce event 2023

[deaninfotech]

Recapping the Magic: Dean Infotech at Dreamforce 2023

Recap video is a captivating window into their Dreamforce experience, showcasing their dedication to staying at the forefront of the industry.

[cymetrixsoftware]

Touchdown at Dreamforce 2023 San Francisco

Hey there, Trailblazers! It’s that time of the year again when the digital world intersects the iconic city of San Francisco for an event that needs no introduction: Dreamforce 2023. And guess what? Our team at Cymetrix is also here, and we’re diving straight into this exciting world of innovation, collaboration, and transformation with absolute thrill. As we make our way through the city streets, it’s simply impossible to miss the Dreamforce banners, signs, and promotional materials all around the surroundings of the iconic Moscone Center. The excitement is unmatched, and it’s only the beginning. From the moment we stepped foot in San Francisco, we’ve been greeted by the distinctive Dreamforce vibe. To learn more, we suggest you keep reading.

[fexleservices]

Bhawani Sharma Returns to Dreamforce 2023 to Celebrate Salesforce Magic!

We are happy to announce that our very own Director, Bhawani Sharma, will take center stage at Dreamforce 2023!

Join us on Tuesday, September 12th, 2023, from 4:00 PM to 4:40 PM PDT, in Room 3014 Moscone West, Level 3, as Bhawani Sharma delves into the realm of Salesforce Platform APIs.

Bhawani's session, "Integrate with Salesforce Platform APIs: Best Practices," will provide vital insights into smooth integration, data synchronization, error management, and API governance.

Don't pass up this chance to learn more about the Salesforce ecosystem from one of the industry's best. See you there!

Learn More Here

[sandipanks]

https://www.ksolves.com/blog/salesforce/breaking-down-the-top-highlights-from-dreamforce-23

Every year, this event amazes everyone with its game-changing announcements. In this blog, we are going to discuss standout moments and significant announcements from Dreamforce 2023 that you should not miss out on.

[techforce-services]

Building a Scalable CRM Solution from Day One with Salesforce for Startups

Introduction

A common conundrum faced by startups is the trade-off between rapid expansion and operational efficiency. The secret to success in such a cutthroat setting is to use the right tools right away. The foundation of this strategy is client Relationship Management (CRM) software, which enables businesses to manage client data, optimize sales efforts, and offer customized interactions. Salesforce's 2023 report indicates that 75% of startups with a good CRM solution grew at a pace 30% higher than their counterparts without one.

Salesforce, the creator of CRM solutions, provides startups unprecedented capability to develop an agile customer management platform. However, Salesforce has to be implemented in a correct manner so that one knows what the platform can accomplish and how it can help startups. Moreover, availing expert Salesforce Consulting Services can allow startups to leverage the guidance and strategy they need to realize the entire potential of the platform. In this guide, we’ll explore the technical and strategic aspects of building a scalable CRM solution with Salesforce, tailored for startups aiming to grow efficiently from day one.

What is Salesforce CRM?

Salesforce CRM is a cloud-based platform that helps businesses manage all elements of customer relationships. For startups, it serves as a central hub for sales, marketing, customer service, and analytics.

Technical Breakdown

Core Components of Salesforce for Startups

Sales Cloud: it monitors sales pipeline by tracking follow-ups on leads, opportunities, and accounts. For instance, startups can use Opportunity Stages to chart the sales process from prospecting through closure.

Service Cloud: It automates customer service through case management, self-service portals, and knowledge bases. Through the combination of Service Cloud and AI-driven Einstein Bots, startups are able to offer 24/7 support.

Marketing Cloud: Automates email campaigns and monitors engagement metrics. For example, a startup can use Journey Builder to send automatic onboarding emails to new customers.

Integration with Salesforce Tools

Startups can utilize tools such as Flow for automation, Apex for writing custom code, and Platform Events for synchronizing real-time data. For example, a startup integrating Salesforce with a payment gateway can utilize Platform Events to trigger invoices automatically when payment confirmation is made.

Key Terminology

REST API: Facilitates communication between Salesforce and other systems. A mobile application can, for instance, retrieve customer information from Salesforce using the REST API.

Governor Limits: The inherent limits in Salesforce prompt optimal use of resources. Startups have to optimize queries and not use too many APIs to comply with these limits.

Einstein Analytics: Salesforce's future-proof analytics platform delivers insights based on data. A startup can utilize it for forecasting sales patterns from past performance.

Why Use Salesforce CRM?

Closing Key Gaps

Integrated Data Management: Startups tend to have separate tools for sales, marketing, and support. Salesforce brings these processes together, removing inefficiencies.

Case Study: A retail startup had fragmented customer data scattered across spreadsheets and email platforms. Salesforce implementation brought their data together, enhancing customer segmentation and targeting by 40%.

Scalability: The majority of startups inevitably outgrow initial CRM solutions. Salesforce is scalable, supporting increasing data and user loads.

Scenario: A 200% per annum growing SaaS company used Salesforce's Enterprise Edition, allowing them to manage a tenfold increase in customer accounts without degrading the system.

Compliance Requirements

Salesforce provides functionality such as Shield Encryption and Audit Trails to support GDPR and HIPAA compliance requirements, which are critical for startups working in highly regulated industries.

Key Benefits of Salesforce for Startups

Extensive Customization: Salesforce's low-code capabilities such as Flow Builder enable startups to customize workflows without involving massive technical skills.

Example: A fintech startup developed a customized approval process for loan proposals and saved 25% of processing time.

Efficiency at the Center: Dashboards and reports deliver actionable insights, e.g., top-performing sales channels.

Fact: Businesses leveraging Salesforce Analytics experience a 34% boost in decision speed.

Integrated Ecosystem: Salesforce AppExchange offers over 5,000 apps, from e-signature apps to marketing automation apps.

Automation: Capabilities like Process Builder eliminate mundane tasks, enabling teams to focus on high-level priorities.

Example: Email follow-up automation freed a startup's sales team 15 hours a week.

Mobile Access: Salesforce mobile app allows teams to work remotely, a vital benefit for startups with remote workers.

Strong Security: Two-factor authentication and IP whitelisting safeguard sensitive customer data.

Scalable Infrastructure: Salesforce cloud infrastructure provides consistent performance, even with increasing numbers of users.

Real-World Use Cases

Case Study 1: E-Commerce Startup

Challenge: Handling high volumes of customer queries during sales campaigns.

Solution: Combined Service Cloud with Einstein Bots for auto-response and agent routing.

Results: 70% reduced response time, 30% increased customer satisfaction.

Case Study 2: Health tech Startup

Challenge: HIPAA compliance management of patient data.

Solution: Implemented Salesforce Shield for encryption and Audit Trail for tracking.

Results: Successfully cleared compliance audits, which fostered confidence among clients.

Conclusion

Salesforce provides companies with the technology and agility they need to build a scalable CRM solution from day one. From workflow simplification to actionable insights, it meets the individualized requirements that startups experience on their growth path. Salesforce Consulting Services can even be used to simplify further the implementation and customization process to maximize ROI. Begin your Salesforce implementation by setting priorities based on critical needs, taking advantage of low-code capabilities, and testing configurations in a sandbox. By adopting a systematic approach, your startup can unlock the full potential of Salesforce, improving efficiency, and scaling operations effortlessly.

[differenttimemachinecrusade]

Serverless Architecture Market Expansion: Industry Size, Share & Analysis 2032

The Serverless Architecture Market was valued at USD 10.21 billion in 2023 and is expected to reach USD 78.12 billion by 2032, growing at a CAGR of 25.42% from 2024-2032

The Serverless Architecture market is experiencing rapid growth as businesses seek scalable and cost-effective cloud solutions. Organizations are moving away from traditional infrastructure, adopting serverless computing to enhance agility and reduce operational overhead. This shift is driven by the need for faster deployment, automatic scaling, and optimized resource utilization.

The Serverless Architecture market continues to expand as enterprises embrace cloud-native technologies to streamline application development. Serverless computing enables developers to focus on writing code without managing servers, leading to increased efficiency and reduced costs. The rise of microservices, API-driven applications, and event-driven computing is further fueling the adoption of serverless frameworks.

Get Sample Copy of This Report: https://www.snsinsider.com/sample-request/3473 

Market Keyplayers:

Alibaba Group (Alibaba Cloud Function Compute, Alibaba Cloud API Gateway)

Cloudflare, Inc. (Cloudflare Workers, Cloudflare Pages)

Google (Google Cloud Functions, Google Cloud Run)

IBM Corporation (IBM Cloud Functions, IBM Cloud Foundry)

Microsoft (Azure Functions, Azure Logic Apps)

NTT DATA Group Corporation (NTT Smart Data Platform, NTT Cloud Functions)

Oracle (Oracle Functions, Oracle API Gateway)

TIBCO Software (Cloud Software Group, Inc.) (TIBCO Cloud Integration, TIBCO Cloud Mashery)

Amazon Web Services (AWS Lambda, Amazon API Gateway)

Rackspace Inc (Rackspace Serverless, Rackspace Cloud)

Salesforce.com, Inc. (Salesforce Functions, Salesforce Heroku)

Platform9 Systems, Inc. (Platform9 Serverless Kubernetes, Platform9 Cloud Managed Kubernetes)

OpenStack Foundation (OpenStack Functions, OpenStack Heat)

PubNub, Inc. (PubNub Functions, PubNub Real-time Messaging)

Spotinst Ltd. (Spotinst Functions, Spotinst Kubernetes)

5 Networks, Inc. (5G Serverless, 5G Edge Functions)

DigitalOcean, Inc. (DigitalOcean Functions, DigitalOcean App Platform)

Kong Inc. (Kong Gateway, Kong Enterprise)

Back4App (Back4App Functions, Back4App Serverless)

Netlify, Inc. (Netlify Functions, Netlify Edge Functions)

Vercel Inc. (Vercel Functions, Vercel Edge Functions)

Cisco Systems, Inc. (Cisco Cloud Functions, Cisco API Management)

VMware, Inc. (VMware Tanzu Application Service, VMware Cloud Functions)

Market Trends Driving Growth

1. Increased Adoption of Function-as-a-Service (FaaS)

FaaS platforms like AWS Lambda, Google Cloud Functions, and Azure Functions allow developers to execute code in response to events, eliminating the need for infrastructure management.

2. Cost-Effective and Scalable Solutions

Serverless computing follows a pay-as-you-go model, reducing costs by allocating resources only when needed. This dynamic scalability benefits businesses of all sizes.

3. Growth in Edge Computing and IoT

The integration of serverless computing with edge computing and IoT is revolutionizing real-time data processing, enabling faster response times and lower latency.

4. Expansion of Serverless Databases

Cloud providers are enhancing serverless database solutions like AWS Aurora Serverless and Google Firestore, offering seamless scaling without manual intervention.

5. Security and Compliance Enhancements

As serverless adoption grows, cloud providers are strengthening security measures, introducing identity and access management (IAM), encryption, and automated compliance monitoring.

Enquiry of This Report: https://www.snsinsider.com/enquiry/3473 

Market Segmentation:

By Services

Automation & Integration

API Management

Monitoring

Security

Support and Maintenance

Training and Consulting

Others

By Deployment

Public Cloud

Private Cloud

Hybrid Cloud

By Organization Size

Large Enterprise

SME

By Vertical

IT and Telecom

Healthcare

Retail and E-commerce

Banking, Financial Services, and Insurance (BFSI)

Government

Education

Others

Market Analysis and Current Landscape

Cloud-Native Adoption: Businesses are transitioning from monolithic applications to microservices and event-driven architectures.

DevOps and Agile Integration: Serverless computing aligns with DevOps practices, enabling continuous integration and deployment (CI/CD).

Enterprise Demand for Automation: Automated scaling and event-driven workflows improve operational efficiency.

Vendor Innovation: Major cloud providers continue to enhance serverless capabilities with AI, analytics, and improved developer tools.

While serverless computing offers numerous advantages, challenges such as vendor lock-in, cold start latency, and debugging complexities remain. However, advancements in multi-cloud strategies and open-source serverless frameworks are helping businesses overcome these limitations.

Future Prospects: What Lies Ahead?

1. AI-Powered Serverless Solutions

Artificial Intelligence (AI) and Machine Learning (ML) will play a crucial role in optimizing serverless workloads, enabling intelligent automation and predictive scaling.

2. Multi-Cloud and Hybrid Serverless Adoption

Organizations will increasingly adopt multi-cloud strategies, leveraging serverless solutions across multiple cloud providers for flexibility and risk mitigation.

3. Enhanced Developer Experience with Low-Code/No-Code Platforms

Serverless computing will integrate with low-code and no-code platforms, simplifying application development for non-technical users.

4. Serverless Security Innovations

New security frameworks will emerge, focusing on identity-based access controls, runtime security, and proactive threat detection.

5. Growth of Serverless AI and Data Processing

The combination of serverless architecture and AI will revolutionize big data analytics, automating complex computations and decision-making processes.

Access Complete Report: https://www.snsinsider.com/reports/serverless-architecture-market-3473 

Conclusion

The Serverless Architecture market is on a strong growth trajectory, driven by its cost-efficiency, scalability, and ability to simplify cloud development. As businesses continue to prioritize agility and innovation, serverless computing will play a vital role in shaping the future of cloud applications. Organizations that embrace serverless technologies will gain a competitive edge by enhancing performance, reducing costs, and accelerating digital transformation.

About Us:

SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.

Contact Us:

Jagney Dave - Vice President of Client Engagement

Phone: +1-315 636 4242 (US) | +44- 20 3290 5010 (UK)

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Microsoft Inspire: Accelerating AI transformation through partnership

Collaboration is a key component of Microsoft’s success. Our partner ecosystem consists of more than 400,000 partners worldwide, and they play a key role in making new technology available to customers, especially in today’s AI-focused world. Microsoft Inspire is a chance to acknowledge the role our partners play in customer success and to share new opportunities and ways to engage with Microsoft products.

To recognize the impressive achievements of our collaborators, we kicked off Microsoft Inspire by celebrating the finalists and winners in the 2023 Microsoft Partner of the Year Awards, which were announced in late June. The awards highlight partner success and innovation in an array of categories, across solution areas, industries, business transformation and social impact.

This year’s Microsoft Inspire continues our push to make AI a transformative tool for our customers and partners. We’re excited to share even more AI-powered solutions and show how Microsoft partners can apply these AI innovations across their organizations in a variety of ways, from expansion of AI skilling to new products and services that drive customer success. Read on for some of the top announcements at this year’s event.

Introducing Bing Chat Enterprise

Since launching the new Bing in February, we’ve heard from many corporate customers who are excited to empower their organizations with powerful new AI tools but are concerned that their companies’ data will not be protected. That’s why today we’re announcing Bing Chat Enterprise, which gives organizations AI-powered chat for work with commercial data protection. What goes in – and comes out – remains protected, giving commercial customers managed access to better answers, greater efficiency and new ways to be creative.

Bing Chat Enterprise will start rolling out today in preview to organizations licensed for Microsoft 365 E5, E3, Business Premium and Business Standard at no additional cost. We will also make Bing Chat Enterprise available as a stand-alone subscription in the future for $5 per user, per month. Learn more and find out how to get started with Bing Chat Enterprise.

Announcing Microsoft 365 Copilot Pricing

Today, we’re also pleased to announce pricing for Microsoft 365 Copilot. It will be available for $30 per user per month for Microsoft 365 E3, E5, Business Standard and Business Premium customers when generally available.

While some generative AI apps focus on a single capability, like real-time transcription or copywriting, Microsoft 365 Copilot puts thousands of skills at your command. By grounding answers in business data like your documents, emails, calendar, chats, meetings and contacts, and combining them with your working context – the meeting you’re in now, the emails you’ve exchanged on a topic, the chats you had last week – Copilot delivers richer, more relevant and more actionable responses to your questions.

And, Microsoft 365 Copilot is integrated into the apps millions of people use every day. Copilot jump-starts your creativity in Word, analyzes data in Excel, designs presentations in PowerPoint, triages your Outlook inbox, summarizes meetings in Teams – whether you attended or not – and so much more.

Empowering sellers and customer service agents with AI

Sellers need to have as many options in their toolboxes as possible. So, we’re adding more functionality to Microsoft Sales Copilot directly within Dynamics 365 Sales, such as AI-generated opportunity summary, contextualized email drafts and meeting preparations. This empowers sellers to improve productivity and close more deals with Customer Relationship Management (CRM) task automation (including Salesforce), actionable real-time insights and AI-assisted content and recommendations to personalize customer interactions at scale. These add to AI capabilities already available in Microsoft Sales Copilot such as Teams calls summaries and email thread summaries. Viva Sales, announced in June 2022, kickstarted our work of transforming seller experiences, and these capabilities are now part of Sales Copilot. Read more about Microsoft Sales Copilot.

At Microsoft Inspire, we’re also highlighting how customers like Virgin Money are empowering their customer service departments with tailored chatbots built with Copilot in Power Virtual Agents. Within minutes, businesses can train a chatbot using natural language to reference internal and external knowledge sources, customer service applications and web data via Bing Search. Virgin Money’s chatbot addresses more than 195,000 customer interactions a month, helping their service agents focus on more complex customer inquiries.

Process Mining in Power Automate

Organizations often have a difficult time identifying blockages in their workflows and how to clear them. To help, Microsoft is announcing the general availability of next-generation AI features within Power Automate Process Mining, providing customers with AI-powered insights to optimize existing processes and drive efficiencies through low-code automation. With Process Mining, users can understand what is happening across their business, use AI that generates insights, app and automation suggestions, and use Power Platform to quickly build the solutions they need. Learn more about Process Mining in Power Automate.

Azure OpenAI expanded availability

We’ve been thrilled to see the enthusiasm and business adoption of Azure OpenAI Service, with more than 4,500 customers using the product. Witnessing customers do amazing things, like building chatbots using organizational data, summarizing text and generating content, is exciting to watch develop.

Now, we’re bringing the service to more organizations around the world. Last week, we expanded access to Azure OpenAI Service, increasing its availability in North America and Western Europe, while making it available for Asia for the first time.

New Azure capabilities and investments

We are also going to announce a substantial investment to increase the scale and availability of Azure Migrate & Modernize, and to launch Azure Innovate, an all-new dedicated investment we are making in response to the heightened demands for analytics and AI. These new offerings have expanded scenario coverage and offer richer incentives and support for everything from fast, frictionless migrations to building new AI-powered apps.

Meta and Microsoft partnership

Meta and Microsoft have announced support for the Llama family of large language models on Azure and Windows. As part of this announcement, Microsoft will be Meta’s preferred partner as they release their new version of Llama 2 to commercial customers for the first time. This announcement means that Azure customers will be able to easily fine-tune and deploy the 7B-parameter, 13B-parameter, and 70B-parameter Llama 2 models easily and safely on Azure, In addition, Llama 2 will be optimized to run locally on Windows – enabling Windows developers to take advantage of Llama 2 by targeting the Direct ML execution provider through the ONNX runtime. More on this announcement can be found here.

Expanded strategic collaboration with Epic

We are excited to highlight an expansion of our strategic collaboration with Epic, a leading healthcare software company, where we are using the power of AI to help clinicians spend less time on administrative functions and more time on providing quality care. Epic has integrated Azure OpenAI Service into its electronic health record (EHR) software to provide multiple solutions, from helping clinicians explore clinical data in a conversational and intuitive way to helping them more efficiently reply to patient messages. And with Nuance DAX Express, we are embedding our AI-powered clinical documentation capabilities directly into Epic workflows to help providers further lessen the administrative workloads that lead to burnout, expand access to care for patients and enhance healthcare outcomes.

Additionally, Epic customers are now utilizing Azure Large Instances to achieve the scale needed to run large Epic EHR databases – up to 50 million database accesses per second. This allows Epic customers to scale beyond the previous limits of shared public cloud infrastructure solutions.

[productiveandfree]

The Future of Ecommerce: Trends and Predictions for 2025

Many trends await the future of ecommerce. With global retail ecommerce sales expected to reach an estimated $6.9 trillion by 2025, online shopping is becoming the new norm.

New technologies and changing consumer behaviors are reshaping how businesses connect with customers.

To stay ahead of the curve, businesses should watch out for key trends and predictions in ecommerce.

In this article, I’ll talk about the seven major trends that will shape the future of ecommerce by 2025. Understanding these changes can help businesses adapt and thrive in a highly competitive and rapidly changing industry.

The Future of Ecommerce: 7 Trends and Predictions to Watch Out For

Around 2.77 billion people are predicted to shop online by 2025, creating many business growth opportunities in ecommerce.

However, this also means more competition and higher expectations from your customers. If you want to succeed, you must stay updated on the following trends shaping the future of ecommerce in 2025.

1. Growing Focus on Enhanced Ecommerce Security

The ecommerce industry isn't a stranger to security challenges, making security a top priority to ensure success. To protect customers from identity theft and other forms of data breaches, online businesses have been putting more emphasis on security.

According to Keeper Security, 92% of IT leaders believe these attacks are happening more often now than in 2023. Additionally, Check Point Research reported a 30% increase in cyber attacks worldwide.

To address this increase in cyber threats, online businesses have added more robust security measures, such as two-factor authentication, data encryption, AI-based fraud detection, and more. New laws, such as The Digital Services Act, have also been implemented to keep customer data safe.

Moreover, the Global Financial Stability Report also warns that the risk of big losses from cyber incidents is rising.

This risk is something that ecommerce businesses have been working to avoid.

2. Increased Adoption of Headless Ecommerce Solutions

Headless ecommerce has become a game-changer in the future of ecommerce. Unlike traditional ecommerce platforms, headless commerce separates the front end (what customers see) from the back end (how everything works) of your website. This approach gives businesses the flexibility to customize their storefronts without impacting the back end.

According to Attrock, businesses are recognizing the benefits of headless ecommerce. It allows faster site speeds, increased customizations, better user experiences, and easier integrations across multiple devices. It also makes it easier to add new features and updates to your website, helping you keep up with the latest trends.

This is in line with a recent Salesforce report stating that 76% of businesses agree that headless ecommerce provides more flexibility to enhance digital experiences.

Furthermore, businesses using headless architecture are growing into new sales channels faster, with 77% doing so compared to only 54% of companies without it.

The headless commerce market is expected to grow at a rate of 22.1%, reaching $5,528.5 million by 2032, up from $751.6 million in 2022. This shows how increasingly this approach is being adopted by ecommerce businesses to stay competitive and meet evolving customer expectations.

3. A Surge in Social Commerce Integration

Social commerce is already popular, but it's going to get even bigger by 2025. The chance to sell through social media is projected to grow three times faster than traditional ecommerce, reaching around $1.2 trillion by 2025.

By then, 20% of all ecommerce sales will come from social commerce, up from 19% in 2024.

As a result, creating engaging social media content will be essential for grabbing attention and boosting sales. With features like one-click checkout and live shopping events, social commerce will keep growing.

With this trend, ecommerce businesses are provided with new ways to reach customers where they already spend most of their time online. However, to leverage this trend, businesses have to use social media benchmarking to see how they compare to competitors and improve their strategies.

4. Growing Emphasis on Sustainability and Eco-Friendly Practices

The future of ecommerce is looking green. Businesses will continue to adopt technologies that support environmental sustainability in 2025.

Consumers are driving this change towards sustainability practices, with a 2023 Buying Green survey revealing that 66% of shoppers consider themselves environmentally conscious.

This means that online brands that reduce their carbon footprints, offer eco-friendly shipping, use sustainable packaging, and prioritize ethical sourcing will appeal to this growing segment.

For instance, the ecommerce brand AllBirds uses sustainable products to reduce its carbon footprint. They utilize wool, tree fiber, sugarcane, and Trino®.

If you want to appeal to these environmentally conscious consumers and boost your brand’s reputation, now is the time to go green and become an eco-friendly business.

5. Rise of Mobile Ecommerce and Shopping Apps

Mobile ecommerce and shopping apps are shaping the future of ecommerce. Mobile ecommerce sales have surged from $2.2 trillion in 2023 to an estimated $3 trillion by 2025.

This significant increase shows how crucial mobile shopping has become over the years.

As more people turn to their phones and tablets to shop, businesses have adopted a mobile-first strategy to succeed in ecommerce marketing and stay competitive. Mobile shopping apps and websites offer unmatched convenience, making them the go-to choice for many consumers.

These websites and apps offer fast load times, easy navigation, and secure payment options. Offering a smooth, reliable mobile experience will be a growing trend well into 2025.

6. Expansion of AI-Driven Hyper-Personalization

AI plays an integral role in the future of ecommerce. By 2030, AI-powered ecommerce solutions are projected to be worth $16.8 billion.

The use of AI tools will continue to grow, allowing ecommerce businesses to deliver hyper-personalized shopping experiences by analyzing customer behavior, making recommendations, and optimizing marketing strategies.

Thanks to data availability and smarter algorithms, AI chatbots, which Gartner forecasts will become a major customer service channel within five years, will continue to be utilized to efficiently handle customer queries.

The future of ecommerce will continue to rely on AI to build personalized experiences that boost customer loyalty. For example, Virgin Voyages partnered with Jennifer Lopez to launch Jen A.I., allowing sailors to create custom invites from J.Lo to drive cruise bookings.

7. Increased Use of Augmented Reality (AR) for More Immersive Shopping Experiences

AR will take the future of ecommerce to a new level. By 2025, one-third of American shoppers will have used this technology when shopping online.

AR lets customers try on clothes, see how certain furniture fits in their homes, or test makeup without leaving their houses. It makes consumers feel more confident about their purchases, effectively increasing purchase conversions by 94%.

Major brands like Lowe's already use AR for virtual try-ons and 3D views. For example, Lowe's Holoroom Test Drive lets customers test tools and equipment virtually.

Brands that adopt AR will provide engaging shopping experiences, reducing return rates, and boosting customer satisfaction.

Final Thoughts

The future of ecommerce is bright and full of exciting possibilities. Whether you already have an ecommerce store or planning to have one soon, these trends have a significant impact on how ecommerce businesses operate and how consumers shop.

Remember, the digital world is always evolving, and those who can keep up will reap the rewards. Staying informed and adapting to these changes will be key to success. 

So, get ready for the exciting changes ahead!

Reena Aggarwal

Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.

LinkedIn, Twitter

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[otiskeene]

Top 5 Web Conferencing Solutions Of 2024

Among the technological marvels seen in Star Trek, one standout is the effortless communication between Star Fleet members across the vast Galactic Federation. They used video calls on the spaceship and voice exchanges with those on other parts of the ship or nearby planets. The captain could address the entire crew or specific departments seamlessly. This impressive feat enabled real-time conversations with people on Earth or distant space bases, crucial for their duties.

Modern businesses crave such technology. Enter Web Conferencing Solutions! These platforms offer various communication channels for real-time remote collaboration, boosting productivity. If your (USS) Enterprise needs such a tool, check out our top 5 Web Conferencing Solutions of 2024. Read on!

As kids, playing hide and seek was thrilling, finding creative spots to stay hidden. In contrast, businesses dread such scenarios. Imagine missing key communications because someone stepped out or was on a personal call. Fortunately, Web Conferencing Solutions ensure everyone stays connected, regardless of their location.

Web Conferencing Solutions enable businesses to host or attend meetings remotely via internet-based applications and VoIP. Features include video and audio conferences, messaging, file sharing, screen sharing, remote control, webcasts, whiteboarding sessions, and more.

Last year, we explored the Top 5 Web Conferencing Solutions Of 2023. Now, let’s look at the top 5 Web Conferencing Solutions of 2024!

Tool 1: Slack From Salesforce Founded in 2009 and acquired by Salesforce in 2021, Slack offers a comprehensive Web Conferencing Solution. Its Channels feature facilitates group communication for projects and teams. It includes messaging, audio and video conferencing, workflow automation, whiteboarding, and Slack AI for enhanced productivity.

Tool 2: Zoom Workplace Launched in 2013, Zoom retains its place with its Zoom Workplace platform, offering video conferencing, messaging, file sharing, whiteboarding, and more. It also includes customer care services, marketing solutions for virtual events, and AI-powered conversation analytics.

Tool 3: Microsoft Teams Microsoft Teams, from the tech giant founded in 1975, offers a user-friendly Web Conferencing Solution with meetings, video calls, screen sharing, webinars, and more. It provides free and business versions tailored to various needs.

Tool 4: Google Meet Google Meet, part of Google Workspace, connects users through features like real-time translated captions, noise cancellation, and more. It integrates with Google’s suite of tools and is accessible from any device.

Tool 5: Webex By Cisco Webex by Cisco offers an AI-driven collaboration suite, including calling, meetings, messaging, webinars, and more. It ensures data security and enhances customer experiences through intelligent interactions.

Web Conferencing Solutions are essential for global organizations to maintain productivity and collaboration through various features like video and audio conferences, messaging, file sharing, and more. Choose a solution that fits your unique needs. Happy web conferencing!

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10 Popular Examples of SaaS Applications

Software as a Service (SaaS) is one of the most admired and adopted business models, providing increased ROI for companies and users alike, creating a win-win situation for all involved. Gartner predicts that by the end of 2021, end-user spending on public cloud services will reach $396 billion, projected to increase by 21.7% in 2022 to $482 billion, with approximately $171 billion of this occupied by SaaS.

From software development to the entertainment and finance industries, SaaS application development solutions have permeated almost every niche. Today, many examples of SaaS applications are visible around us. Before diving into popular SaaS examples and their companies, let’s first understand what exactly the Software as a Service model is and why so many businesses are inclined toward investing in it.

What is a SaaS (Software as a Service) application?

There are three major cloud-based services: SaaS, PaaS, and IaaS, with SaaS being the most popular. It is a cloud-based model in which all the maintenance work of software, including updates, delivery, and improvements, is managed by the operating organization. Users only need to pay subscription charges on a monthly or yearly basis. Many popular SaaS-based services are available for free with certain limitations, like Google Drive and Slack.

Why Have SaaS Application Development Services Become So Popular?

The most remarkable feature of web-based SaaS apps is that anyone around the globe can access the data by simply logging in. This means there is no need to store data on a computer's hard drive. Sounds amazing, doesn’t it? Anyone with an internet connection and login credentials can use the software.

In this unprecedented time of the COVID-19 pandemic, these SaaS applications have grown enormously to cater to the needs of remote working teams. Besides the cloud-based data storage advantage, essential for remote teams, let’s look at other perks that make these SaaS application development solutions even more convincing.

Benefits of SaaS Applications:

Low initial cost: Developing custom software is expensive and time-consuming. SaaS applications reduce initial costs and are more affordable.

Reduced time: SaaS applications save time as all updates and improvements are handled by the provider, allowing businesses to focus on their core operations.

Scalability: SaaS applications are subscription-based, offering flexibility to change plans according to needs.

Try and use: Many premium providers offer free trials, allowing users to try the SaaS app first and pay only if it meets their needs.

10 Popular Use Cases of SaaS Application Development

Now let’s look at popular examples of SaaS apps and see how big brands and startups have revolutionized the IT industry by providing successful SaaS applications.

1. Salesforce

Salesforce is a top cloud-based CRM (customer relationship management) platform aimed at boosting sales by managing leads and prospects in one place.

USP: Offers comprehensive solutions for CRM and sales team management.

Launch Year: 1999

Revenue: $33.954 billion (2022)

Website: Salesforce

2. Zoom

Zoom is a video conferencing platform that gained popularity during the pandemic for virtual meetings, conferences, webinars, and events.

USP: All-in-one video communications platform with a user-friendly interface.

Launch Year: 2011

Revenue: $4.527 billion (2023)

Website: Zoom

3. Google Workspace

Formerly known as G Suite, Google Workspace offers applications like Gmail, Google Docs, Google Sheets, and Google Drive, essential for businesses and individuals.

USP: Comprehensive product line available on all devices, connected with Android.

Launch Year: 2006

Revenue: $305.63 billion (2023 - Google Cloud)

Website: Google Workspace

4. Slack

Slack is a business communication platform offering private messaging, group discussions, file sharing, and end-to-end encryption.

USP: Ideal communication and collaboration tool with app integration.

Launch Year: 2013

Revenue: $273 million (2023)

Website: Slack

5. HubSpot

HubSpot is a CRM focused on inbound marketing, offering sales processes like social media marketing and content management.

USP: Automates marketing and sales efforts with easy access to relevant information.

Launch Year: 2006

Revenue: $2.17 billion (2023)

Website: HubSpot

6. Shopify

Shopify is a CMS for eCommerce stores, allowing retailers to create functional websites with various plans.

USP: Enables users to set up e-commerce platforms with built-in SEO and multiple payment gateway integration.

Launch Year: 2006

Revenue: $7.06 billion (2023)

Website: Shopify

7. SAP Concur

SAP Concur streamlines travel and expense management services into complete automation.

USP: Effective expense management platform accessible via web, smartphone, or tablet.

Launch Year: 1998

Revenue: €31 billion (2023)

Website: Concur

8. Adobe Creative Cloud

Adobe Creative Cloud offers applications for graphic design, web design, and photo & video editing.

USP: Access to creative apps like Photoshop, Premiere Pro, and Illustrator with team collaboration.

Launch Year: 2000

Revenue: $11.5 billion (2023)

Website: Adobe

9. Netflix

Netflix is a subscription-based streaming service offering a variety of television shows, movies, anime, and documentaries.

USP: High-quality, diverse content with on-demand streaming and no advertisements.

Launch Year: 1997

Revenue: $33.7 billion (2023)

Website: Netflix

10. Atlassian Jira

Jira is a project management tool for developers and project managers to track and manage software development workflows.

USP: Suitable for various users with integration capabilities for effective project management.

Launch Year: 2002

Revenue: $3.5 billion (2023)

Website: Jira

Final Thoughts

SaaS signifies a new way of doing things, allowing you to reach a larger audience, launch apps quickly, and streamline business operations. SaaS software allows you to focus on core businesses while removing the hassle of maintenance and upgrades. This is why the number of SaaS development agencies has nearly tripled in recent years.

For software providers, SaaS offers recurring revenue, faster release cycles, regular upgrades, stronger customer relationships, and more efficient maintenance. Thus, SaaS is a win-win for all parties involved. As long as we have the internet, the demand for SaaS will only continue to grow.

For more information, visit Facile Technolab.

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[cymetrixsoftware]

Exploring Dreamforce 2023: Our "Don't Miss" Sessions List

If you’re a tech enthusiast, a business professional, or someone eager to stay ahead with changing trends in the tech industry, then Dreamforce 2023 is an event you can’t afford to miss. With more than 1500 sessions, keynotes, and networking opportunities, it’s essential to have a “Don’t Miss” list for the best experience. Here are some Highlights: - Transform Customer Experience with Data+AI+CRM - Marc Benioff and Bob Sternfels on Transformative Leadership - What’s the “Big Idea”? Key Trends in Marketing - CEO Talks: Forging a Brighter Future of Work With Honest AI - Marketing Keynote: Marketing in Generation AI

To learn in more detail, we suggest reading more at our Dreamforce 2023 "Don't Miss" Sessions List.

[algoworks]

Relive the magic of Dreamforce 2022 with Algoworks! From inspiring keynotes to unforgettable networking events, our video highlights the best moments of this incredible event.

Join us as we look back at the memories and get ready for even more excitement at Dreamforce 2023!

[priyankashares]

The Future of Virtual Events: Trends to Watch in 2024

With two decades into the 21st century, technology is becoming a game-changer in the events industry. It’s making things easier for event planners and making events more fun for attendees too.

Businesses are increasingly seeing the benefits of using virtual events in their marketing and sales plans, going far beyond the original results presentations. According to Grand View Research, the global virtual events market is expected to experience significant growth, with a compound annual growth rate of 18.8% from 2023 to 2030, reaching an estimated value of $262.52 billion.

Virtual events are becoming popular, giving businesses new ways to improve relationships with customers and increase sales. The virtual event industry is constantly evolving. To help you stay updated, we’ve compiled a list of the trends that have gained attention in virtual events 2024.

Top Virtual Event Trends in 2024

Since 2020, the event industry has quickly started adopting virtual events. Originally an alternative during the pandemic, virtual events have evolved into an essential format for event professionals going forward. According to a report from Bizzabo, Over 80% of businesses are able to extend their audience reach with virtual events. Not just that, in a recent survey with 1,800 marketers across 13 countries conducted by LinkedIn, revealed that 85% of businesses had organized virtual events in the past 12 months.

To leverage virtual events effectively, here are some key trends to watch out for in 2024:

1. Artificial Intelligence

AI was a major topic in the industry last year, and for good reason. The emergence of generative AI tools like ChatGPT has given event planners and marketers fresh ways to automate tasks that take up a lot of time, allowing them to concentrate on more creative and strategic activities.

In 2024, there will be increased exploration of AI throughout the industry. ChatGPT and other generative AI tools will advance in their ability to assist in creating event and campaign content. Chatbots will also be utilized for customer service and answering attendee queries, cutting down on wait times and enhancing customer satisfaction.

We have compiled the following chatbot statistics:

According to Salesforce, 23% of customer service companies currently use AI.

IBM reports that implementing chatbots can cut customer service costs by up to 30%.

UserLike’s research shows that 68% of users appreciate the rapid response times of chatbots.

Integrating AI and automation into events can make the attendee experience better, increase efficiency, and give valuable insights through data and analytics. It’s a crucial aspect of the newest event technology trends of 2024, which also cover virtual events, hybrid events, event management software, event registration, live streaming, event marketing, event analytics, event data management, and virtual event technology.

2. Sustainability

Focusing on sustainable event practices brings several benefits. The Events Industry Council conducted a study revealing that adopting a sustainable event strategy can lead to cost reductions of 20% to 30% and waste reduction of 60% to 80%.

Given that the events industry contributes approximately 10% of global greenhouse gas emissions annually, prioritizing sustainability is essential.

Virtual events present a chance to lower the industry’s carbon footprint, and partnering with eco-conscious platforms like ibentos is crucial. Not all platforms prioritize carbon neutrality, but ibentos emphasizes sustainability through eco-friendly technologies such as virtual and metaverse technology.

The future of virtual events will emphasize sustainability.

3. Personalization

In 2024, Google will fully restrict the use of third-party cookies, pushing businesses to rely solely on first-party data (the data shared directly by their audience) for crafting personalized experiences. This shift towards personalization is evident in virtual events as well.

For example, attendees could receive customized session suggestions or networking options tailored to their interests and preferences. Event organizers leverage data to curate personalized experiences, delivering an interactive event that caters to each attendee’s unique interests and preferences.

The Metaverse stands out as a promising avenue, offering immersive experiences that revolutionize how attendees engage with content and event setups. In 2024, there will be a notable shift towards creating captivating content and breakout sessions within the Metaverse, enhancing networking opportunities that go beyond physical limitations.

The Metaverse presents endless possibilities for event planners and marketers, providing a vibrant and immersive platform to reimagine engagement and create immersive virtual event experiences for attendees.

4. Advanced virtual event platforms

These days, event planners use advanced virtual event platforms that create immersive experiences. These platforms are made just for virtual and hybrid events, making them really special.

Picture entering a 3D world where you can experience things just like in real life. These platforms use virtual reality (VR) to make it feel like you’re actually there. You can also watch live streams and use AI-enabled features to talk with others at the event.

These advanced platforms elevate virtual events to a whole new level. They make the experience incredibly immersive and captivating, giving attendees a sense of being part of something amazing.

How to make your virtual event more trendy

Looking for tips to ensure your virtual event is a success?

One common mistake companies make in event planning is not using the right technology. Trying to create a memorable experience for your audience without the proper technology won’t work well.

The solution is simple: adopt virtual event technology specifically designed to make your virtual event as amazing as it should be.

There couldn’t be a better time to invest in that than now.

What is the future of virtual events

The future of virtual events looks promising. It’s not just a trend but also a practical way to expand your reach, especially with the rise of hybrid socializing.

Your top priority during a virtual event should be providing an outstanding experience for your audience.

With so many companies hosting virtual events, the key is not to give a bad experience. This can hurt your brand and make people not want to come to your future events.

To ensure your next virtual event is a success, you need a technology specifically created for that purpose.

That’s where ibentos’ virtual event technology shines.

Our technology is tailored to make your event stand out, offering features like immersive experiences, interactive tools, and seamless management to ensure a memorable and engaging experience for your attendees.

To ensure your next virtual event is a hit, leverage ibentos’ cutting-edge technology today!

Contact Us

Source: https://ibentos.com/blogs/the-future-of-virtual-events-trends-to-watch-in-2024/

[madhukumarc]

What measures do you take to ensure compliance with data protection regulations?

Ensuring compliance with data protection regulations is of utmost importance in today's digital age.

With the increasing amount of personal and sensitive information being shared online, it is crucial for businesses and individuals to take the necessary measures to protect this data.

“All the data in the world is worthless if you don’t follow the law, keep up with changing data privacy trends, stay compliant, or respect customer information” – HubSpot

Here are the top 7 steps you can take to ensure compliance with data protection regulations:

1. Understand the Regulations:

The first step in ensuring compliance is to familiarize yourself with the relevant data protection regulations in your country or region.

This includes laws such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the United States.

2. Conduct a Data Audit:

Perform a thorough audit of all the data you collect, store, and process. This will help you identify any potential risks or vulnerabilities that need to be addressed.

It is important to know what personal data you hold, where it is stored, who has access to it, and how it is being used.

“It’s essential to regularly conduct data audits on components including processes and standards for data entry/import; data quality; and how data is being used/ augmented by various stakeholder groups” – The 2024 State of Data-Driven Personalization in Marketing by ICUC Social and Convince & Convert

3. Implement Security Measures:

Put in place robust security measures to protect the data you hold. This may include using encryption techniques, regularly updating software and systems, and implementing strong access controls.

It is also important to train your employees on best practices for data security and privacy.

4. Obtain Consent:

Ensure that you have obtained proper consent from individuals before collecting and using their personal data.

This includes providing clear and transparent information about how their data will be used and giving them the option to opt-out if they choose.

“More than one in ten consumers are more likely to buy from companies that have clear and understandable data privacy policies, and three in ten are willing to share data, provided they get value in return” - Salesforce’s Trends in Ethical Marketing Guide

5. Privacy Policies and Notices:

Create comprehensive privacy policies and notices that clearly outline how you handle personal data.

These should include information about the purpose of data collection, how it will be used, who it will be shared with, and how long it will be retained.

6. Data Breach Response Plan:

Develop a data breach response plan that outlines the steps to be taken in the event of a security breach or data loss.

This includes notifying affected individuals and regulatory authorities within the required timeframe.

7. Regularly Review and Update Policies:

Data protection regulations are constantly evolving, so it is important to regularly review and update your policies and procedures to ensure ongoing compliance.

Stay informed about any changes in the legal landscape and adjust your practices accordingly.

Strategies or Tactics Prioritized in Response to Data Privacy Changes:

Image Source - 2023 State of B2B Digital Marketing Report by Wpromote

In summary, compliance with data protection regulations is not just a legal requirement but also an ethical responsibility.

By taking these measures, you can help protect the privacy and security of personal data, fostering trust with your customers and stakeholders.

Here's related information that you may also find helpful – Know the Challenges faced by Marketing Managers

[ablyproconsultant]

Join us at the Salesforce World Tour NYC event to explore how Salesforce and AI drive business growth.

📅 Event Date: December 14, 2023 📍 Location: New York City

What awaits you at this event?

✅ Boost ROI with AI-powered solutions ✅ Enhance operations through AI integration ✅ Heighten customer satisfaction with AI insights

Meet our team of AblyPro experts ready to address your queries and offer tailored solutions. Don't miss this chance to revolutionize your business growth.

👋 See you at the Salesforce World Tour!

Register now!

[maplelms]

Salesforce World Tour NYC 2023 on December 14 — MapleLMS

MapleLMS is presenting at the Salesforce World Tour NYC 2023 on December 14, at Booth #108. Come join us for the session and discussion with our LMS experts!

Join MapleLMS at Salesforce World Tour NYC 2023 on December 14 @Booth 108

Discover the future of LMS integration with Salesforce and the Event software at the Salesforce World Tour NYC 2023 on December 14, with MapleLMS at Booth #108. The event details are as follows:

Day: Thursday, December 14, 2023

Venue: Javits Center, NYC, and Salesforce+

Timings: 9:00 a.m.–5:00 p.m. ET

Our LMS expert, Matt Peterson will be there to share the main KPIs in our exclusive session on “Unifying Data for Success: Top 10 Key Performance Indicators from Salesforce, Event Software, and LMS”!. He will also share insights on how to utilize data after integration with other systems to increase productivity by improved decision-making, customer engagement, and sales performance.

We are also distributing, a SPECIAL GIFT, a USDA-approved organic MAPLE SYRUP at the event. You can pre-book your Maple Syrup bottle by registering at the link below:

Booking Link:- https://zfrmz.com/QZiVvAIp7RWZt2GqiEIj

NOTE: “You can receive your FREE Maple Syrup from Booth #108 and carry it easily on the plane while traveling as both the bottle and its quantity are on the allowed list.”

MapleLMS has a decade-old experience in elevating the learning experience through useful insights of Salesforce LMS. If you would like to learn more about how we help organizations in their learning and training initiatives, please click the link below to book our LMS expert, Matt’s calendar:

We will be more than happy to welcome you at our booth during the Salesforce World Tour 2023 event. Please share this news with your colleagues or within your networks, who are attending World Tour NYC. Keep a close look on our social media channels for more updates until then. Hope to see you soon!