#seeing the ''24 days ago'' timestamp on this as i finally go to hit post... woof. again i'm so sorry š thank you for letting me talk
can you describe matthias and theo night routines? and their sleep schedule
<3 ly
Theo doesnāt get a lot of sleep since heās either out partying into the long stretches of the night or up studying until the words begin to blur on the page. Iād say he normally falls asleep around 3AM-4AM and doesnāt wake back up until 7AM. Four-ish hours is pretty average for how much sleep he gets a nightā¦ maybe less at times if heās more stressed than usual. I should add that he does sleep more when heās staying over at Matthiasās or vice versa, but generally he tries his best not to let Matthias distract him from studying before bedā¦ which only ever works out about a quarter of the time. Matthias can be... very persuasive.
In the case of Matthias, wellā¦ heās a chronic insomniac whose insomnia is exacerbated by hallucinations and nightmares. Unsurprisingly, his sleep schedule is terribly inconsistent, but if he does sleep then I think he normally manages it sometime around noon and will stay asleep for about an hour or two. Itās actually very rare that he falls asleep during the nightāespecially after Theo begins to sleep over, as Matthias prefers to read and watch over him at that time instead. Theo has fits in his sleep (from nightmares that he never remembersā¦) and Matthias gently calms him so he doesnāt wake up.
The only time they fall asleep at around the same time is when theyāve been at it for a while and both need a break. Matthias doesnāt stay asleep for long, thoughā¦ maybe an hour at most. He does sleep easier around Theo, but thatās mostly just when Theo is awake. I think Matthias finds a lot of comfort in knowing Theo is there watching over him. He went through a lot at the reformation school and there were many times within those years where sleep would be abruptly interrupted and then heād be back on the killing floor, so to speak, so having someone there to watch over himā¦ I think it really helps. Then, on the other hand, Theo sleeps pretty deeply after theyāve been having sex. Thereās never a time he feels more cared for and adored than when Matthias is making love to him, so it's... a relaxing experience. It puts Theo's mind at ease and I think itās probably when Theo feels the safest. So he'll sleep for a long while after, feeling cradled in Matthias's presence, his anxiety finally snuffed out.
As for their actual night routinesā¦ hm. Theyāre very different, especially before and after the start of Echthroi.Ā
Theoās night routine stays pretty much the same throughout the story. Heās not one for self-care, like, at all. Because of that, he doesnāt necessarily have a routineā¦ Theoās honestly only really meticulous in his studies and everything else suffers for it. However, Theo physically cannot fall asleep unless heās checked the locks on the windows and doors and closed all of the blinds and curtains. Thatās the one routine of his heās always sure to follow through on, even when heās intoxicated or sleep deprived.
Otherwise, what else he does as part of his āroutineā is up in the air. Sometimes he showers before bed, other times he showers after waking up. Sometimes he combs through his hair all nicely and other times he just impatiently rips his fingers through his hair and shrugs. Sometimes he forgets to brush his teeth, other times he forgets that heās already brushed his teeth and ends up doing it again. Heās a bit of a mess. If heās actually aware/awake enough to put himself to bed, then heāll messily wipe any makeup off his face post-clubbing and/or heāll shower post-hook up (if itās the pre-Matthias part of Echthroi). If heās tired from studying heāll put all of his materials away and then flop down on his bed. If he has to see his parents in the morning then heāll wind up in the bathroom for too long, brushing his teeth until his gums bleed. If weāre talking about Theo in the post-meeting Matthias part of the story then he might take a cold shower to try and get Matthias out of his head for a little bit, or heāll find himself laying in bed staring warily at his phone. Hmā¦ and in general Theo will hum lullabies to himself so he can fall asleep easierā¦ itās a childhood habit.
By nature of Matthiasās insomnia, Matthias doesnāt exactly find himself preparing for bed during the night like most people. He does, however, still run through his personal care routine at around 8pm. He showers, brushes, flosses, cleanses and hydrates, primps and preens, and then heāll usually find himself entertaining guests or a partner for the night.
For Matthias pre-meeting Theo, heās often not alone after dark as he has a string of men with whom he takes to his bed or a list of faceless people to call on whenever he wants to be surrounded by bodies and chatter. There are still quiet nights where heās by himself or just with Imani, but theyāre relatively few and far between. For Matthias post-meeting Theoā¦ woof. He did sleep around here and there still, but I think he gave it up pretty early onā¦ his mind was always swimming with thoughts of Theo and he couldnāt focus on nor did he find himself interested in the men heād have under him. So after meeting Theo his usual night circuit changes and he often finds himself staying home and reading with some wine and the occasional glance at his phone, waiting for a response. Matthias does a lot of waiting when it comes to Theo.
If they're together at night (when theyāre dating), then Matthias will usually make dinner for Theo. He likes feeding him (by hand, even, though Theo often protests). Normally Theo will have a few textbooks with him that he can study from while he waits for dinner and he always winds up going "give me a minute" when the food is finally done. They'll enjoy each other's company just fine at home or they'll go out for a drive or a walk. Theo often winds up getting roped into following along with Matthias's night routine and will poke fun at how fussy Matthias can be as Matthias does skincare beside him in the bathroom. Theo tries to get away with studying again later in the night, but Matthias likes to distract him as heās personally offended whenever Theo whips out his textbooks past, like, 11PM. In general, they'll wind up having sex at some point, or multiple points, and then they'll shower together. After they towel off and Matthias dries Theo's hair, Matthias will most likely end up reading to Theo until Theo falls asleep. If Theo wakes up during the night, Matthias simply kisses him back to sleep.
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What happened to Jikook in May 2015?
āHow Jikook Started?ā āJikook and significance of Mayā āJungkook and his Song Recommendationsā were all the titles I thought about for this post and I ended up with the one you see. But what made me write this? A few days ago I came across an old tweet of JK from May 2015. This tweet was a song recommendation which I hadnāt notice before because I was only focused on 123 theory and as we all know this theory starts from October 2015 and I thought maybe we should pay more attention to the other songs JK recommended either. So I decided to go deeper and when I checked the tweets from May to August 2015 some interesting theories came to my mind.
Jikookers believe Jikookās relationship changed in INU era and for proof of this theory they discuss some moments (long stares, exchanging jackets, etc.) but Iāve never seen them paying attention to the songs JK recommended in this era. Itās obvious that not all the songs he listens, likes or recommends are about romantic aspects of his life. On the other hand, musicians listen to any kind of song and this helps them for their career so not everything has to have a secret message or meaning, but no one can ignore the fact that when you feel connected to some lyrics and it captures your emotions you tend to share it with others so they can understand your feelings. This is more relatable for introverted people, an introverted person with artistic features uses different forms of art to express their feelings and JK is one of them.
JKās song recommendation tweets started at the end of 2014 with āLee Yerin -Your Universeā on December 24th and continued with āMisty Miller - Best FriendāĀ on February 22th, and two songs on March 9thāKing Krule - Baby Blueā and āYears & Years ā Memoā. This declaration was necessary for this post but Iām not going to analyze these songs here. These songs are very significant (especially the last one from an openly gay artist with very expressing lyrics) and they need their own post.
After āYears & Years ā Memoā JK didnāt recommend any song until May 24th. Itās interesting how there is a pattern for dates of his song recommendation tweets, itās like he spams Twitter for a week and then deletes the app for months. Even his tweets in general, follow this pattern and most introverts can relate because sometimes we feel like expressing ourselves on social media, and some days we avoid it at any cost.
So, what happened in May 2015? Why Jikookers think this period is significant in Jikook history? Jikook had some obvious moments in INU era, JK seemed to be enchanted by Jimin and Jimin had became quieter and more preserved but still captivated by cute maknae. The most notable moment from this era happened on May 5th at Sukira Radio Interview where the MC asked about Jiminās love for JK and Jimin answered: āThere is something about him I donāt like but he is cuteā. JKās reaction to this answer is remarkable especially when Tae almost exposed them by saying āI think he kinda likes menā about Jimin and Jimin didnāt deny it.
A week later, on May 13th BTS went to Kota Kinabalu to film the Summer Package and Jikook filmed a log together before coming back to Korea. A few weeks later on June 5th when they were in Malaysia for Red Bullet Concert, they asked JK in an interview to describe Jimin "Jimin hyung is such a nice guy. His personality is just too nice. And he keeps giving me nice food. And when he smiles, his eyes are so pretty. He's the most charming guy on the team. If I were a girl I would date a guy like Jimin hyung." He answered. Fun Fact: They didnāt ask him who he wanted to date if he were a girl, but yet JK managed to state this anyway. They had asked this question from the members since their debut but JK never had chosen any member for someone who wants to date, and this moment was a turning point in JKās attitude especially toward Jimin, even Jimin himself was shocked by JKās answer. This fact directs us to the main question: What did happen in May 2015?
How was JK feeling at this point? Did something change in him? We canāt give a precise answer because we donāt know his emotions unless he shares them with us. As I said earlier, sharing music is a good way to express emotions. With recommending a song you can share your feelings without being too obvious (and get away with it because they are not your words, duh?) JK didnāt recommend any song after March 9th for two and a half months and finally, on May 24th he felt to share music and became active again. But three days before this date, Jimin had shared a song, surprisingly.
We know itās not very common for Jimin to recommend a song especially in the style Namjoon and JK do, but on May 21st he recommended a newly released song named Pretty Bae by Lee Hyun and Park Bo Ram, here are the lyrics translations:
They say Iām pretty these days that Iām like a woman
They ask me, do you even have any flaws?
They say I look good these days, my friends tell me
Is there anyone out there like me?
I walk on this street while humming
I feel good today for some reason
I wanna date someone pretty
A person with a pretty heart rather than a pretty face
I wanna date someone nice
A person with a warm heart rather than a good body
Had a cup of coffee on the weekend, watched a movie I wanted to see
Itās all good but whatās missing?
A person to laugh at my boring stories
Where is that person?
I walk on this street while humming
I feel good today for some reason
I wanna date someone pretty
A person with a pretty heart rather than a pretty face
I wanna date someone nice
A person with a warm heart rather than a good body
Heās not handsome but nice-looking
She has no makeup but she shines
Is he looking at me?
What if she catches me? I pretend not to see
It feels good, should I go to her/him
And carefully start a conversation?
I wanna date someone pretty
A person with a pretty heart rather than a pretty face
I wanna date someone nice
A person with a warm heart rather than a good body
I wanna have a pretty love
A person with a pretty heart rather than a pretty face
I wanna date someone nice
A pretty person, a nice person, I hope itās you
As you see, the lyrics are about someone who is feeling pretty and wants to date a person with a good and warm heart but he/she secretly wants it to be him/her crush. Jiminās timestamp is on the last part of the lyrics saying āA pretty person, a nice person, I hope itās youā. And three days later JK posts a screenshot of a song from Kehlani (an openly pansexual artist) named āYou should be hereā. Here are the lyrics:
I'm looking right at you, but you're not there
I'm seeing right past you, but you seem well aware
Your body is here but your mind is somewhere else
So far gone and you think I can't tell
Can't tell that you are disconnected
You pulled away and I miss your presence
I always said to you
Baby, you should be here, right here
Baby, you should be here, right here
Donāt know where you went but you're lost now
Donāt know where you went but you're gone now
Donāt know where you went but you're lost now
Donāt know where you went but you're gone now
Head on your chest babe, but your heart is so quiet
We used to talk all night long, now we laying in silence
Your arms around me but your soul is somewhere else
Gone so long and I know you so well
I know that you are everything that I ever dreamed of
And hoped that love had a happy ending
Baby, you should be here, right here (yeah-yeah)
Baby, you should be here, right here (you should be here, right here, right here)
Don't know where you went but you're lost now
Don't know where you went but you're gone now
Don't know where you went but you're lost now (oh-whoa)
Don't know where you went but you're gone now
You should be here, right, right here yeah
The lyrics are talking about someone who the artist cares about and it feels like that person is physically present but his/her mind is somewhere else. He/she wants that person close, not just physically but also mentally and emotionally. A few hours later, JK recommends another song, this time a famous song (any Shrek lover know this by heart) I need some sleep by Eels: Here are the lyrics:
You can't go home like this
I try counting sheep
But there's one I always miss
Everyone says I'm getting down to low
Everyone says you just gotta let it go
You just gotta let it go
You just gotta let it go
I need some sleep
Time to put the old horse down
I'm in too deep
And the wheels keep spinning round
Everyone says I'm getting down to low
Everyone says you just gotta let it go
You just gotta let it go
You just gotta let it go
You just gotta let it go
You just gotta let it go
You just gotta let it go
*Fun fact: This song was on Jiminās playlist in 2017.
This song is about mental and emotional frustration and exhaustion, being deep into something, and seeking redemption. We canāt tell if JK is expressing this about himself or someone else since his timestamp is on the part saying āYou can't go home like thisā. But the song JK recommended the next day (May 25th) is another story and has a straightforward message. āCanāt help falling in loveā is a hit song by Elvis but the track JK post is a cover of this song by Eels:
Wise men say only fools rush in
But I can't help falling in love with you
Shall I stay? Would it be a sin?
If I can't help falling in love with you?
Like a river flows, surely to the sea
Darling, so it goes. Some things are meant to be
Take my hand, take my whole life, too
For I can't help falling in love with you
Like a river flows surely to the sea
Darling, so it goes. Some things are meant to be
Take my hand, take my whole life, too
For I can't help falling in love with you
For I can't help falling in love with you
The lyrics donāt need any explanation. His timestamp is on the part saying āIf I can't help falling in love with you?ā this part comes after the part āWould it be a sinā and makes it more remarkable. Itās obvious that there was something big going on with his emotions at this point and when you put these four songs together (one from Jimin and three from JK) you can see the roller coaster of feelings very clear. But the next day (May 26th) something interesting happened which relays my theory. Namjoon recommended a song named Pray from Younha and this was the thing he wrote in the caption of his tweet: āFor all the broken-heartedā Sure this can be to anyone but two weeks later on Jun 10th JK recommended the same song without any caption. Here are the lyrics: Ā
When you are lost
I will shine a light
When your heart shakes because of the wind
I will hold your hand
I am praying for you
Praying that you will be protected
So that my hopes can reach you
The closed door is slowly opening
I hope you wonāt cry over your scars
Or get trapped in despair with pain
With all my heart, I hope you will be comforted
Today, Iām praying again
I am praying for you
Praying that you will be protected
The world has become harsh seas
For you, who has left for the voyage?
I hope you wonāt cry over your scars
Or get trapped in despair with pain
With all my heart, I hope you will be comforted
Today, Iām praying again
When Namjoon literally recommended this song two weeks before, why JK had to do this again? Unless he had something to express through lyrics. As you see the lyrics are about pain, despair and getting emotional scars or as Namjoon captioned āsomething for broken-hearted peopleā. Two days later JK posted a video of himself walking and singing in the night, the song he was humming was from Yoon Jong Shin and here are the lyrics:
On January 13, which was especially cold, I first met her, who laughed a lot
She said she never spent a birthday with a boyfriend before
She liked shoes and bags and that was so cute
She said I looked sad from behind as she took a picture and smiled
On the sunny first day of April, I made her cry for the first time
After seeing her pretty eyes get puffy, I cried too
Every time we fought, we always used the word ābreak upā
We wouldnāt talk to each other for days, having a tense battle
Would she know that my heart raced every time I went to pick her up?
I have never met anyone who was better than her in my life
On June 17, she was struggling and broke up with me
In the end, I gave her a scar, although I didnāt mean to
A month passed, a year passed and still, there are times when I miss her
Whenever I pass by that street in Ichon-dong, itās still clear like it was yesterday
The park at night, the hamburger store, the rice bowl store in the basement
There is so much emotion in this lyrics and you have to be really in love and broken-hearted to hum this song in the dark let alone filming and posting the video. After that JK didnāt recommend any song for two weeks and he came back on June 27th with another straightforward message. A song named Love Me Again by G.Soul and here are the lyrics translation:
Itās already been a few years
And weāre standing in front of each other like this
As if nothing happened
Just like the old days
As I look at you
Who is calling me a good friend?
I tried to hold it in
But I need to tell you something
I know I hurt you but
Could u love me again?
Without knowing, Iām in love with you again
So could u love me again?
I didnāt know love back then
Baby love me again
Baby please please please
Need u love me again?
Itās already 3am
Weāre both getting a little drunk
As if itās nothing, you talk about your new boyfriend
As I look at you
Who is calling me a good friend?
I canāt hold it in
And I have to tell you something
I know I hurt you but
Could u love me again?
Without knowing, Iām in love with you again
So could u love me again?
I didnāt know love back then
Baby love me again
Baby please please, please
Need u love me again?
Oh please believe me girl
This time, Iāll really
Love u harder
Oh baby one more time
Love me again
I know I hurt you but
Could u love me again?
Without knowing, Iām in love with you again
So could u love me again?
I didnāt know love back then
Baby love me again
Baby please please, please
Need u love me again?
Oh baby just please please, please
Could u love me again?
Again, love me again, again
Oh girl I need you to
Love me baby
Love me again
He wants that person to give him another chance and love him again. He confesses that he has hurt that person because he didnāt know love back then and doesnāt want to be āthe good friendā that person sees him now. He wants that personās love.Ā JK didnāt recommend any song after this for another two weeks and came back on July 10th with a song RapmonHyung has recommended to him: Tears by Le So Ra
Me in the mirror inside the cramped dark roomā¦
The dismal face is quite ugly
Foolish like this, Iām left behind
But I still long for you.
Miserably left behind like this,
I just make unwelcome calls
Itās okay if you get mad at me
Itās okay if you make me cry
Just turn all your attention back to me
Itās okay, just say anything
Itās okay if you mock me
Iām like this only with you, oh my own.
Like a speck of dust in this cave-like room
Iām foolish and Iām left alone
I miss you again today before you miss me
Iām miserably left alone like this
And again I call you before you call me
Itās okay if you get mad at me
Itās okay if you make me cry
Just turn all your attention back to me
Itās okay, just say anything
Itās okay if you mock me
Iām like this only with you, oh my own.
In the mirror, I look so ugly
This song is about being left alone and rejected. His loved one is mad at him and doesnāt give the love and the attention he/she used to give before. Four days later he recommended another song named Romance by CHEEZE and here are the lyrics:
With a red balloon full of
Your deep flowery scent
You surround me in your
Lifeless hollow smile
All our warm memories together
Canāt melt my heart
That has been frozen over
By that cold stare of yours
Walking through the night, side by side
The faint silhouette of your back
Still haunt me as my sweetest nightmare
Like the strings of a puppeteer
Losing sleep over the cold half of the bed
As your wandering image gently crushes me down
Walking through the night, side by side
The faint silhouette of your back
Still haunt me as my sweetest nightmare
Like the strings of a puppeteer
Walking through the night, side by side
The faint silhouette of your back
Still haunt me as my sweetest nightmare
Like the strings of a puppeteer
This is another song about someone who used to be warm and loving but now has a cold stare with no emotion. In my theories, this emotional conflict started in May and ended in August. Why August and how it ended? In August 18th Japan fan-meeting Jimin fainted and apparently this had a big impact on Jikookās relationship. The day after, when Jimin came back on the stage JK did a beautiful interaction with him. Two days later JK did a live stream and sang a song named I will give it all to you. Three days later Namjoon posted screenshot of this song with the caption āJeon Jungkook OSTā. Here are the lyrics:
I have something for you
I have something to say tonight
I will give it all to you
My love that's about to burst
There's nothing I can't do for you
After picking the stars, I'll fill your hands
I have something for you
I have something to give you tonight
There's nothing I can't do for you
After picking the stars, I'll fill your hands
I will give it all to you
My love that is about to explode
The lyrics are talking of a beautiful love about to burst and the lover is ready to sacrifice and do anything for him/her love even if itās bringing the stars in the sky and hand it to his/her lover. 12 hours later Jimin tweeted something suspicious: āThe stars in the sky (musical note emoji) (surprised emoji)ā. This tweet has no media and the caption has no hashtag except Jimin. It seems like someone had brought the stars in the sky for Jimin and it has something to do with music either. I wonder who it would beā¦
Conclusion
I tried so hard to not express my theories and leave the conclusion to you but some facts are undeniable especially when you put them together with the events and moments that happened in that period. I (rightfully) believe that the chronology of the events is extremely important and it can tell you more than just a surface without reading too much of it. If you donāt like theories or you have your own theories just donāt read this part because I donāt want to change anyoneās mind:
We all know about Jiminās affection for JK in their debut years. I donāt think that was something fake or exaggerated, he really adored JK and wanted his attention (maybe he was aware of their mutual crush, I donāt know) but he could never imagine this turning into something serious. But it did and JK was the one who noticed this first and took action but he got rejected and became broken-hearted. This rejection was the result of fear, fear of an unknown future. Jiminās love for JK was still strong but he had to reject JK to stop things from getting worse and out of hand. But in JKās eyes, everything was different. He wanted him back, he was missing Jiminās affection because he had found out that he is in love, the thing he didnāt know beforehand (I think memory of the rainy day has happened at this era, or maybe Iām wrong) After weeks of emotional conflict, finally they were at the same page and they were ready to make their relationship work. JK assured Jimin about his love and it seemed like a happily ever after but little did they know about their future and fate.
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RECENT NEWS, RESOURCES & STUDIES, early February 2020
Welcome to my latest summary of recent ecommerce news, resources & studies including search, analytics, content marketing, social media & Etsy! This covers articles I came across since the late January report, although some may be older than that. Report is a bit short because I was sick this last week; donāt worry, I used hand sanitizer before typing this up, so you are all safeĀ š¤
I am currently looking into setting up a new ecommerce business forum where we can discuss this sort of news, as well as any day-to-day issues we face. I need some good suggestions for a cheap or free forum space that has some editing tools, is fairly intuitive for inexperienced members, and is accessible. If you have any suggestions, please reply to this post, email me on my website, or send me a tweet. (I will put out a survey once we narrow this down to some good candidates, but if you have any other comments on what you want from such a forum, please include those too!)
As always, if you see any stories I might be interested in, please let me know!
TOP NEWS & ARTICLESĀ
Searchmetrics says Etsy did quite well [podcast & text] in the Google January Core Update, while both Amazon and Walmart lost a little bit. āWho won January? Iām going to say Etsy. Etsy has really done a tremendous job [with Google visibility] over the last two years. Sure, theyāve been on the winning side of the algorithm update, but consistently, being in that a position, from my experience, isnāt by chance.ā Hereās more analysis listing the US winners and losers, including by subject category (sadly, not shopping sites). Marie Haynes says that the update likely targeted sites that arenāt properly disclosing affiliate links, as well as some pet health sites.Ā
Since a quarter of Americans have a disability, your website, your products & your marketing should be more accessible. Lots of good ideas in here!Ā
ETSY NEWSĀ
TOU alert: Etsy has banned the sale of spent bullet casings (often used as craft supplies). Itās not clear why. There is a thread from a seller whose listings were pulled here.
The 2020 wedding trends blog post is one of those pieces that is useful to sellers & buyers alike, and is also good for Etsy because it attracts outside articles and links. Some trend & keyword info of interest: āthere has been a 171% increase in searches on Etsy for bridesman items and a 72% increase in searches for best woman itemsā... āsearches for ā70s invitations increase 18% and searches for disco ball items increase 18%ā ...ā24% increase in searches for bridal jackets and a 4% increase in searches for womenās pantsuitsā ā¦āsearches for reused, recycled, or reclaimed wedding items increasing 7%ā in the last six months (compared to the same time the previous year).
Etsy released its annual diversity & inclusion report on January 29, getting some media coverage along the way, for example here, here and here.
Reverb hired David Mandelbrot as their new CEO; he most recently ran Indiegogo. (Etsy bought Reverb last year.)
The 4th quarter 2019 results will be out Feb. 26. I am currently planning on doing my usual summary thread in the forum.Ā
Decent overview of product photography for beginners, with some pointers on what Etsy wants you to do with photos. For example, āThe recommended size for listing images is 2000px for the shortest side of the image, and a resolution of 72PPI.ā
SEO: GOOGLE & OTHER SEARCH ENGINESĀ
So you know what Etsy tags are, but you get confused when people talk about tags for search engines? Read this beginners guide to SEO meta tags. (not needed for Etsy shops, but it is terminology used by some website builder sites, as well as coders of course.)
Data provider Jumpshot will be closing due to the controversies over the revelation that their parent company Avast (the anti-virus software) provided user activity to Jumpshot while perhaps not always fully disclosing this to the users. This will affect some SEO tools that relied on these click stats to generate estimates for traffic & search term use, Hitwise & Moz among them.Ā
āIn all likelihood, Avast took the action to protect its core business, as multiple articles, including from Consumer Reports, called out the company for its data collection practices, while some called for the uninstallation of the Avast software. This is probably as much PR damage control as it is driven by any principled position.ā
Forbes appears to have been hit by some Google search issue, but it happened later than the Core Update, so no one is sure what is going on.They were previously penalized for selling links, but that was years ago.Ā Ā
John Mueller listed all of the big Google search news from January in this almost 9 minute video. Click to see the detailed info under the video, because they helpfully summarized the important topics by timestamp, and linked to text resources as well. (Some of it is technical/coding relating; you have been warned!)
There may be another big Google ranking update happening right now (Feb. 9), as tracked by Search Engine Roundtable. Check that site over the next few days for any updates.Ā
CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)Ā
The time you send your marketing emails matters, although itās going to vary more than this article lets on. Keep track of your own stats.Ā
Debunking some myths about Instagram, including the importance of your follower count. ā...your follower count isnāt the most important metric on Instagram. Your engagement rate is. Your engagement rate (which is found by calculating the number of engagements you receive divided by EITHER the number of people who saw it OR your total followers, depending on who you ask) is crucial.ā
If you use the app Social Captain for Instagram, be aware that your Instagram password was publicly available in the source code.Ā
Facebookās algorithm has a lot of different factors controlling who sees your posts, including actually having conversations with others, and including āquality, original videos.ā
Facebookās revenue was up 25% in the 4th quarter of 2019, to $21.1 billion, but they expect the privacy controversies to cut into growth this year.
Pinterest is testing an augmented reality tool called āTry Onā that allows users to see what they will look like with specific lipstick colours.Ā
ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)Ā
Google Shopping Ads will soon be shown in Gmail accounts, YouTube and the Discover feed, starting March 4th. Note that āRetailers have been steadily shifty more of their search budgets from text to Shopping ads.ā
A comparison of Google Ads vs. Facebook Ads, with plenty of tips. According to them, if you are seriously considering one, you should probably do both. āWhen we talk about Facebook, weāre also talking about Instagram, WhatāsApp, and Facebook Messenger. Google also includes YouTube, the second-most trafficked site in the world (behind Google itself).ā
Googleās revenue was up 17% in the 4th quarter in 2019, almost all of it from advertising. YouTube makes more on ads than Amazon does.Ā
ECOMMERCE NEWS, IDEAS, TRENDSĀ
eBay released its 4th quarter results for 2019 on January 28, with revenue down 2% and gross merchandise value down 5%. Amazonās sales were up 21% for the 4th quarter.Ā
BigCommerce now allows customers to check out in over 100 currencies, integrated with several different payment processors.Ā
Wondering what a good conversion rate would be for different ecommerce pages? Hereās a brief overview of the known stats, with some tips on improving.. (Note that any action can be counted as a conversion, including signing up for an email list, so this isnāt just about purchases.)
BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICEĀ
Are you marketing to Generation Z, or think you should be? Here are 52 facts (with the citations); some highlights: Gen Z has more members than millennials do, and āAs of 2020, Gen Z makes up more than 40% of U.S. consumers.ā and finally āWhen shopping online or in stores, 65% of Gen Z prefers to see as few items as possible out of stockā (that last one explains a feedback I received, I think LOL Kind of hard on Etsy when you might have a listing with multiple choices & you only have the one left.)
A study of Cyber Week email open & click rates shows that it might be better not to mention the holidays or discounts.Ā
This article warns consumers of the tricks ecommerce sites use to nudge people to buy more, including some clear examples of deception. āA study by Princeton University and the University of Chicago singled out online clothing seller Fashion Nova, which tells customers that items in their cart āare in high demand.ā The problem? The message appears for any item thatās added to the cart. Fashion Novaās cart also tells shoppers that their items are being āreservedā for 10 minutes. But nothing happens to the items after the 10 minutes are up.ā
MISCELLANEOUSĀ
YouTube wants Clearview AIās face recognition program to stop scraping its videos for content, and to delete anything it has already collected. (Twitter did the same last month.)
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How to Vote in Celtic Top 20 #438
How to vote in the Celtic Top 20, plus lots of great Celtic culture through Irish & Celtic Music Podcast.
Mithril, Round the House, willos', Andy Law & Friends, Outbound Traveler, Jim Sharkey, We Banjo 3, Eamonn Flynn, The Prodigals, Kyn, Hard Green, The Wild Irish Roses, Brother Sea
I hope you enjoyed this week's show. If you did, please share the show with ONE friend.
The Irish & Celtic Music Podcast is dedicated to growing our community and helping the incredible artists who so generously share their music. If you find music you love, buy their albums, shirts, and songbooks, follow them on Spotify, see their shows, and drop them an email to let them know you heard them on the Irish and Celtic Music Podcast.
Remember also to Subscribe to the Celtic Music Magazine. Every week, I'll send you a few cool bits of Celtic music news. It's a quick and easy way to plug yourself into more great Celtic culture. Plus, you'll get 34 Celtic MP3s for Free, just for signing up today. Thank you again for being a Celt of Kindness.
VOTE IN THE CELTIC TOP 20
With the new year comes a new votes in the Celtic Top 20. This is our way of finding the best songs and artists each year. Just list the show number, and the name of as many bands in the episode as you like. Your vote helps me create next year's Best Celtic music of 2019 episode.Ā Vote Now!
THIS WEEK IN CELTIC MUSIC
0:07 - "The Trip To Skye/Brenda Stubbert's/The Hunter's Purse/Tommy Peoples" by Mithril from The Return Home
6:57 - WELCOME
7:37 - "MacLeod's Farewell" by Round the House from Safe Home
10:53 - "Pastures of Plenty" by willos' from 4th
15:25 - "An Diberdhyans / Dons Bewnans" by Andy Law & Friends from The Long and the Short of It
20:19 - "Vincent Black Lightning" by Outbound Traveler from Go On and Wander
24:52 - HOW TO VOTE IN THE CELTIC TOP 20
27:44 - "The Old Piano" by Jim Sharkey from A Lovely Day
32:45 - "The Bunch of Green Rushes/Salt Creek" by We Banjo 3 from Gather the Good
36:48 - "Black Coddle" by Eamonn Flynn from Black Coddle
41:05 - CELTIC FEEDBACK
45:13 - "Jug of Punch" by The Prodigals from Brothers
51:16 - "Fata Morgana" by Kyn from Earendel
55:32 - "Whisky in the Jar" by Hard Green from Rare Old Mountain Dew
59:49 - "Garry Owen" by The Wild Irish Roses from Full Bloom
1:02:26 - FINAL NOTES
1:03:58 - "Curious Shore" by Brother Sea from EP
The Irish & Celtic Music Podcast was produced by Marc Gunn, The Celtfather. To subscribe, go to Apple Podcasts or to our website where you can become a Patron of the Podcast for as little as $1 per episode. Promote Celtic culture through music at http://celticmusicpodcast.com/.
Ā CELTIC PODCAST NEWS
* Helping you celebrate Celtic culture through music. My name is Marc Gunn. I am a Celtic musician and podcaster. This show is dedicated to the indie Celtic musicians. I want to ask you to support these artists. Share the show with your friends. And find more episodes at celticmusicpodcast.com. You can also support this podcast on Patreon.
Subscribe to the Celtic Christmas Podcast to enjoy hours of Christmas music by Celtic musicians.
HOW TO VOTE IN THE CELTIC TOP 20
We are near the end of the year. That means there are just a couple more weeks left for you to vote in the Celtic Top 20.
The Celtic Top 20 is a poll for you to pick the best songs of each episode of the podcast. At the end of the year, I compile the twenty most-popular songs of all episodes into one very special, extra-long episode.
Your last day to vote for your favorite Celtic songs of this year is on December 18, 2019. There are many ways you can vote. I will list two below.
The most-obvious way to vote is to just relax and listen to the show. Each time you come across a song or tune that blows you away, write down the show time.
Then head over to the shownotes at CelticMusicPodcast.com. I list the times of each song played in the show. If you wrote down 5:56, you can find exactly what song was played at that timestamp.
Just copy the band name and the show number. Go to BestCelticMusic.net/vote/ and cast your vote.
You can repeat this procedure with as many tracks as you want in the show.
Thatās the basic way. But sometimes you want to give every song a solid chance to be heard. So now I want to share tips on how to make voting easier, using a method I use when picking my favorites.
Step 1. At the top of each episode of the podcast, I list every artist in the show. Copy and paste that list into a notes program along with the show number. I use Evernote. So thatās where I paste it.
Step 2. Listen to the episode. If any song or tune doesnāt impress you, look at the show time to find out the band name. Delete that band from the list.
Step 3. Repeat that procedure until youāre done.
Step 4. Go vote at BestCelticMusic.net/vote/. Post all of the band names that remain in your list in the voting form. Congrats youāre done!
I know. Iām a bit anal about voting. But sometimes Iām impressed by multiple artists. So I want to give each a chance to be heard again.
Either of these methods of voting are great with me. Ultimately, I want you to just enjoy the show. But the Celtic Top 20 is something special. This is a chance for many artists to get extra special attention. The tracks are also added to our Top Irish & Celtic Music Playlist on Spotify. Itās a big honor. But these artists need your votes to earn it.
So go vote in the Celtic Top 20 today!
TRAVEL WITH CELTIC INVASION VACATIONS
Every year, I take a small group of Celtic music fans on the relaxing adventure of a lifetime. We don't see everything. Instead, we stay in one area. We get to know the region through it's culture, history, and legends. You can join us with an auditory and visual adventure through podcasts and videos. Join the invasion at http://celticinvasion.com/
THANK YOU PATRONS OF THE PODCAST!
Your generosity funds the creation, promotion and production of the show. It allows us to attract new listeners and to help our community grow. You get weekly episodes of this podcast and you get them before regular listeners. When we hit a milestone, you get an extra-long episode. We are $26 away from a two-hour instrumental.
You can pledge a dollar or more per episode and cap how much you want to spend each month over on Patreon.
I want to send a huge shout out to our Celtic Legends. These amazing people pledge at least $25 per month to support Celtic culture through music. That is just incredibly kind. So I humbly thank you.
Raise a glass to Shawn Cali, Hank Woodward, Annie Lorkowski, Tiffany Knight, robert michael kane, Bryan Brake, Lynda MacNeil, Kevin Long, Nancie Barnett, Miranda Nelson, Carol Baril, Scott Benson, Marianne Ludwig, Patricia Conner
You can become a generous Patron of the Podcast at http://songhenge.com.
Oh! And Song Hengers who pledge $5 or more per month also get an exclusive podcast where I tell you a little more about artists in the latest episode.
Ā I WANT YOUR FEEDBACK
What are you doing today while listening to the podcast? You can send a written comment along with a picture of what you're doing while listening. Email a voicemail message to
[email protected]
Tim Meushaw emailed two years ago: "Hi, Marc, I have been a listener for a very long time, but usually when I'm listening I'm doing fairly mundane things, like cleaning or driving.Ā But I was on holiday on the Isle of Mull, in the Inner Hebrides, for a few days last week, and listened to episode 332 while hiking north to Ardmore Bay, outside of Tobermory.Ā They say that on a clear day, you can see to the Isle of Skye, which reminded me of next year's Celtic Invasion.Ā I can't say I actually saw Skye, but the rest of the scenery was breathtaking.
To prove I was listening, I made a short video of the bay, with "SlĆ”inte Mhaith" from that episode playing as background music.Ā Hope you enjoy!"
Tim followed up a few days ago and reminded about this email. So let me say first I am sorry Tim that I missed your email. I haven a much better system for including your feedback into the show. And hopefully, I won't run into that problem again in the future. Thank you so much for sharing the video too.
If you want to watch Tim's video. Head on over to the shownotes.
Fred Gilbertson emailed some photos in July 2018: "Hi Marc, I listened to your podcast for the 1st time yesterday. I had spent some time in the morning deleting other stuff from and then adding new stuff on my iPod. I think I stumbled upon your show doing an iTunes search for Natalie MacMaster. Anyway, I loaded the podcast on and later I rode my bike. My 1st new listen was to an NPR New music podcast, and when it ended I switched to your show.
I enjoyed it a lot, and I intend to listen again in the future. You read a note from the listener in Suffolk, England and told of the pictures he had attached for your viewing pleasure, and you welcomed āusā to send more. Right at that moment I happened to be at a spot that I thought you would find interesting. I was on the Colonial Parkway, near Williamsburg, VA. I stopped right where I was and took 3 pictures, rode another mile or so and took 2 more. It was a rather gloomy day, but it is always rather glorious out on this stretch of the earth.
On one 1 side of the parkway where I stopped, there is a farm thatās called āGospel Spreading Farmā, which, due to its religious identity, is the only residence and farm that remained when the land was cleared decades ago for the construction of the parkway.
Same spot, looking to the southwest, you see the James River
Same spot, sort of northwest in direction, more of the James as well as the southern tip of Jamestown Island, where the colonists arrived in 1607.
About a mile away, the James w/ a look at the Surry Nuclear Power Station
Same spot, a selfie."
Brandon Ball emailed a photo in May: "Love the podcast First podcast I ever listened to, back in 2009. Keep turning them out! And please play Drunken Night in Dublin by The Mahones?
Hereās what I just built while listening to the most recent podcast. Whiskey youāre the devil is playing now. Itās a box for sprouts! Thanks Marc, Great listening,"
Kathy Levin emailed in March 2017, āHey Marc, Hope all is going well.
You always ask what people are doing while listening to your Celtic Podcast - well I spend many days here at work (WD-40 Company) catching up on back episodes I have not listened to while working.
I use this to drown out the fact I work in an area with some very noisy people. Today I am setting the mood for an Irish Rovers concert we are going to tonight.
On another note:Ā Would you please send me the link for artists that would like to have their music on the Podcast?Ā I have a great guy that I met last year at an SCA event and then re-connected with last month who is interested. He is out of Canada and is also on Patreon.
Thanks for the great music!"
Ā #celticmusic #celtictop20 #irishmusic
Check out this episode!
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Ā Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so it'sĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I don'tĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five o'clock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so itāsĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I donātĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five oāclock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
Ā
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Ā Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so itāsĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I donātĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five oāclock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
Ā
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Ā Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so itāsĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I donātĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five oāclock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Ā Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so it'sĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I don'tĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five o'clock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227 posted first on http://beyondvapepage.blogspot.com
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
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Ā Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so itāsĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I donātĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five oāclock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
Ā
Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227 syndicated from https://jesicasearcy.wordpress.com/feed
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
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Ā Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so itāsĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I donātĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five oāclock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227 syndicated from https://jesicasearcy.wordpress.com/feed
Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227 syndicated from https://xanthelasmatreatment.com/
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
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The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Ā Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so it'sĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I don'tĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five o'clock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
Ā
Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227 posted first on your-t1-blog-url
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Ā Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so it'sĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I don'tĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five o'clock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
Ā
Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Ā Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so it'sĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I don'tĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five o'clock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
Ā
Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Ā Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so it'sĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I don'tĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five o'clock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
Ā
Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227 published first on your-t1-blog-url https://ift.tt/1WMpNvB March 18, 2019 at 09:23PM Semantic Mastery https://ift.tt/2rWKl8L
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Weekly Digital Marketing Q&A ā Hump Day Hangouts ā Episode 227
Click on the video above to watch Episode 227 of the Semantic Mastery Hump Day Hangouts.
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The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Ā Announcement
Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 227. Iāve got this beautiful blue shirt on. Oh, look at that as the logo on there. I didnāt notice that.
Anyways, welcome to Hump Day Hangouts. We got some really good announcements, as well as diving into the questions. And thank you, first of all for watching. But first, weāre going to take a minute Say hello to the guys and then weāll dive into it. Chris, you want to kick us off?
Chris: Yeah, good. Super excited to be here. And even more excited thatās Bradley will finally reveal his secret SEO loophole for 2019 at the end of this webinar.
Bradley: I am?
Adam: Wow. Thank you, Bradley. Thatās very nice of you.
Bradley: Wow, this is news to me. I better come up with something.
Adam: Letās get 59 minutes. All right. The clockās ticking. Hernan. How are you doing man? Are you on live on Facebook right now? Whatās going on now?
Hernan: I was trying to upload storage and Instagram but that didnāt work. So if you guys are doing any Facebook ads, raise your hands. And if you are, everything is down. So yeah Iām gonna just, you know go hide somewhere because everything is down. I know the end or something.
But you know, other than that ā good, good. Iām excited to be here. Iām excited about whatās coming up. Be three again whatās a big successful. I really appreciate all of you guys that go to help support some for the semantic mastery group. So outstanding.
Adam: Marco How you doing man.
Marco: I gotta miss your secret. It has never been easier to rank and make money online than it is right now. Google has so many people convinced that itās so difficult that people just simply wonāt put in the work to do the SEO correctly. And by correctly I donāt mean you know as had SEO doesnāt work for me. I manipulate, manipulated as much as I can. But thatās what they donāt want you to do because they know it works. So thatās a secret what Google is telling you not to do it for a reason. And it usually works really well when you can get around all of the barriers that they put up. But guys and ladies, it has never been any easier. Listen to me and Iāve been at this for more than 15 years now, it has never been easier to make money online and it has never been easier to rank online. Remember that. I said it.
Adam: trademark. Marco 2019. Copyright. Awesome. Bradley. How are you doing man?
Bradley: Good. Happy to be here.
Adam: Outstanding. Well, I like your shirt. Youāre looking good. I donāt know.
Bradley: Yeah, itās a little warm because I wear it often so itās and it looks like itās fading a bit but whatever
Adam: ā¦ a chamber like shrouded and you know itās got a little fog around it.
Well, hey, everybody wanted to say again, thanks for checking out Hump Day hangouts. If youāre new and watching us thanks. And weāre normally not quite this weird, although kind of borderline. And we appreciate you watching if you catch the replay, thatās cool too. We love it if youāre watching on YouTube or wherever youāre watching these clips. And if youāre wondering where to get started with semantic mastery, this is the place to be you can come to semantic mastery.com slash HD. Questions every week if youāre early or late because youāve got a meeting and got a client call or your work whatever it is, you can ask your questions on the page and we answered them in the order they came in. So you can always check out the replay as well but we love having people live case only thereās good reasons to be here some fun stuff some giveaway stuff like that and then after that definitely check out the battle plan we just released version 3. Bradley you shaking your head up should people not get the battle plan?
Bradley: No, Iām justā¦ really sorry.
Adam: I was like, hey what the hell man. Yeah, so grab the battle plan. go to battle plan dot semantic mastery. Com and get started there and make Bradley go like this instead of like that. So thatāll happen if you get the battle plan and we want to make Bradley happy so do it after that join the mastermind if youāre looking for a way to grow or start your local digital marketing agency the mastermind is the place to be on top of everything else you get in there you get a closer access to us to answer questions you can ask stuff Bradley Marco me, Hernan, Chris whatever you need and weāll get back to you You can find out more about that as long as long as in addition to all the awesome stuff you get at mastermind dot semantic mastery. com and then for everybody if youāre looking for done for you services done to the highest standards go to empty why b dot SEO actually weāve got a sale going on right now we got a really short term sale we extended a little bit this time thereās a little bit of confusion that weāre working with the new system so you can still save 25% off on our wireless drive stacks and Iām going to put all that information on the page you got 24 hours
Though to take advantage of that, and Marco I think thereās some more stuff coming out pretty quick and there that people are gonna be able to get their hands on.
Perhaps?
Marco: Maybe youāll know.
Hernan: Where we were saying that there was like four more services being added. Thatās pretty cool.
Adam: Yeah, we got link building, which I believe will be out by the end of this week. If we push it, hopefully, things get done there. And then the mastermind members, right, Bradley or the mastermind members can get to test something. First. Is that public knowledge? are we keeping quiet on that?
Bradley: Yeah, I mean, we can talk about it. Weāre going to, weāre actually going to be launching the Off-page GMB SEO service. So essentially, our team will build all of the off page assets that we teach on the GMB Local Lease Pro method essentially, and weāre going to be obviously launching that to the MasterMind First, we always do and making sure that you know, get the delivery and fulfillment everything worked out well, and then weāll launch it publicly. So you know, itāll be several weeks before you guys can see it Mr. In the mastermind, which in that case, itās very likely that will be available next week.
Adam: Outstanding. Well, weāll put that stuff on the page for people who are here live, especially. So you can go take advantage of the ROI Sal, grab the Battle Plan or join the mastermind. And while youāre at it, hit up the YouTube channel or if youāre watching the replay, go ahead and click subscribe. And if you come across our clips, weāve got tons of clips, answering questions, webinars, all sorts of stuff. If you find one that would be helpful to someone, you know if itās going to solve their problem. If itās going to help them on the right path, please forward it over to them. You know you donāt gotta tell them to subscribe. We just help them out, help bring them into, you know, let them know about semantic mastery and how we can help them and get them to the hump day hangouts here. We love getting questions from people and helping people out and if we canāt ever answer the question, weāre just going to point you in the right direction. So kind of pay it forward and please share any of the clips of the videos you find helpful with that said, I think Thatās about it. Guys. we dive into it?
Bradley: Iām ready. Any objections? Speak or forever hold your peace. Let me grab the screen. Letās do it. I havenāt grabbed the screen button. Hold on. Itās like, itās my first time. All right, weāre gonna jump. Not a lot of questions. So you guys better get to ask him. Or weāre going to start singing show tunes and shit. I donāt think you want that. Alright, so Alex is up. I kind of replied to him even six days ago, because itās funny when we close down the hump day Hangouts. And then like an hour later, we get more questions. I feel obligated to answer them because itās like, otherwise, you gotta wait. That personās got to wait seven days. So donāt get in the habit of posting on the, you know, the day of the Hangout after the Hangouts over because Iām not always going to be able to answer them.
How Do You Avoid Misleading Customers And Establish Client Relationship For A Lead Gen Business Model?
Anyways, that said, Alex had a pretty good question guys. And Iām going to kind of run through this it says. Hey guys, I have a brand new lead gen WordPress properties calling it XYZ company. For this example, I have made the mistake to not use a calling center. And the confusion happening eight to 10 times is insane. The contractor has an answering service as well, which of course only says their own name. when the phone rings, the color might ask three to four times is this XYZ company? And they reply No, you made a mistake. We are ABC. The problem is, even if I solve the problem with the calling center, my client, the contractor still has a problem with the confusion that occurs when they arrive at the job site. And they see something different than the website or even when he calls back mentioned this company. And then the question arises, why is it different, etc, playing the game that he is, indeed, XYZ company while he owns another big company in line to his clients is not viable. Yeah, you never ever, ever recommend that you mislead anybody? Or that your client or your service provider, in this case, mislead anybody yet? Why would you encourage you donāt incur it, and thatās what heās saying. Itās not viable. So thatās not what Alex is doing. But Iām telling everybody else. Donāt ever do that, right. You donāt ever want to try to mislead people or have your comment or ask anybody to mislead people? Which would be your contractor in this case, would you recommend to use their name inside the website as partners just give a hint to who is going to be on the phone? And the contractor calls back and of course, to know who is going to come to the job. And so you can see, I replied and never attempt to mislead the caller asked the call center or contractor to mislead, what you can do is have your call center if you have one answer with ABC, formerly XYZ. So in other words, you can say or another version of that is XYZ is under new management by ABC, or you can say thank you for calling XYZ part of the are part of our use. Excuse me, thank you for calling ABC, which would be the company the actual contractor thatās going to go to the job and say, part of the XYZ marketing group or something like that. Does that make sense? Hereās the thing guys. When I first got started in this business, that is exactly the issue that I started I ran into was I would have my generic branded websites. In Google Maps listings at the time, because I would do both and for example I would always just use the city name plus Tree Service so letās just use Culpeper tree services and example the listing would show on the website would show called laboratory service but then whatever the companyās name was that would actually go show up at the you know, I would send them to lead information but they would go show up at the house because I never sent the calls directly to the contractor I would have them go to a call center like I learned that really early on and so I always had a call center setup but the call center would answer like Culpeper Tree Service How may I help you they would take the lead information and send it out to the contractor the Tree Service contractor within show up at the job but their truck and their lettering and you know that their shirts everything would have completely different branding and that would cause confusion and I remember contract is calling me and asking me well what do i do and at the time I didnāt really have a good answer but I learned over time you know kind of rather quickly that the best thing to do is just either rebrand the site essentially for them, which you can do if you have a decent relationship with the contractor and and with a Google My Business profile or a maps listing, what you can do is if youāre worried about actually rebranding, renaming it which I wouldnāt be if you have a good relationship but it can cause a bit of a pain in the ass if you decide that you have to replace the contractor with somebody else. But what you can do is actually put that change the logo image to the contractors logo and the profile like the main you know, banner, the main profile, not just the the, the profile image but the, you know, the the header banner, excuse me, which could also be the the image on the GMB website if youāre just using Jambi assets and then on the website itself, I would always rebrand the website for the contractor so that I wouldnāt have to update my NAP essentially but I would still have the contractors information on there but with the current with the call center what I would do is I would end up saying have the call center say you know, this is
Joeās Tree Service formerly called pepper Tree Service, or part of the call preparatory service marketing group or something like that, right? So that it would be very clear to the color right off the bat.
If the call I would say, Well, I thought it was calling card Tree Service. Oh, yeah. That I would tell the contractor when theyād say, Well, I thought Iād call contractor or treating Cole pepper Tree Service, I would tell the contractors tell him Hey, itās a marketing website that we use for generating leads and it hadnāt been rebranded to our name yet and thatās that way youāre not misleading anybody theyāre telling the truth. And so again, if youāre using a call center or in this case, he says that he should be which I totally agree Iāve said that many, many times. Guys, your best bet is to use a call center period gives you a lot more control itās a more of an exclusive service that way you know it is a lot of benefits to using a call center but thatās what I do. So for example, I just had to fire a handyman for some assets that I had built for him, but thatās what you know, we would say thank you for calling. Home pros or whatever.
Now. Now under new management by and in the hand, weāve mentioned the new net, manage the new handy manās name, excuse me. And so it was very clear to the color that what they call it online was still the correct so from the number that they call it online, they went on I did a search they found a company they call that company and now that companies either under new management or part of a marketing group or something like that, does that make sense? Itās a very simple way to get to make it clear to the caller that they are indeed getting their phone is being answered by the person thatās going to come out and provide them with an estimate or service you know, provide them with the service that makes sense. So thatās essentially what I told him. Itās just to do that if you have a longer term relationship with a particular contractor that is proven or service provider doesnāt have to be a contractor, right, but has proven to be a good partnership, because thatās the way I look at these when I deal with service providers, then I donāt mind even setting up new assets under that brand, I still control them. I donāt give them access to that to it. But I could, I donāt mind setting them up under their brand, itās going to be my phone numbers, my web assets or everything, so that in the event that it goes south, then I can always go in and update all that stuff.
So I donāt mind actually going in and setting them up branded for the contractor right off the bat. As long as Iāve already established a good relationship, you guys, thatās where itās critically important guys that to deal with service providers when youāre selling leads that you can build a long term relationship with because youāre going to have a much better business, itās going to be more stable and youāre going to have a much better time just managing it right? Itāll be easier to manage.
So thatās why I recommend said that over and over and over again. I even said it in the training. If youāre starting out, youāre going to have to establish that relationship first. And this is the workaround until you have established that relationship, once you have established that relationship, and donāt be afraid to rebrand for that particular Service Provider. It just makes everything easier for you to manage going forward as well as you know it will make your content your service provider happier too because itāll be their name out there on the web and tell them unless they do something stupid and you have to go rebranded again but since you maintain control of the assets that shouldnāt be an issue right? Itās not something you want to do by the way is switch service providers often guys itās a pain in the ass donāt do that it because it only makes it harder on you so thatās why I said itās important to try to fight now initially as I said, you might have to sift through you know several pieces of garbage to find a good one and that happens. Like I just mentioned I had to fire a handyman that I built some and assets for because he turned out to be a piece of garbage literally, okay? But it happens from time to time and thatās why I didnāt I had set up his original handyman service provider maps listing under his name but all the other ones that I had set up in, you know, in the adjacent areas were all branded under a generic brand name.
It was for a reason because I said to him Iām not going to brand news for you until weāve established a good relationship and guess what within six weeks I realized that he was a piece of shit and so I sent I set up his original branded account and didnāt give him access to it I literally shut his branded account down itās gone like itās gone. You canāt even pull it up and maps anymore but I kept all the generic ones that I had set up and they were all still under the generic name because he hadnāt proven himself to me yet which was great for me because I didnāt have to go in and try to rebrand them again within six weeks. So that makes sense so again guys thereās there are ways to deal with this and thatās a great way and thatās part of the reason why I prefer using a call center thereās just a number of benefits for using a got a call center guys, all right? I was a good question though Alex.
Is BulkVPA.com Still A Viable Source As PVA Account Creator In 2019?
Robert says, is Bulkvpa.com still a viable source from PVA accounts? You know, Iāve told you this can because I know you asked this in Syndication Academy, I think. It is Facebook group and I answered you there but Iāll answer it for everybody elseās benefit Iāve had mixed results the last couple times Iāve purchased accounts from them as well as any provider for that matter we are itās itās hard to find good email accounts now because they if theyāre not set up properly then they will get triggered or flagged very easily no matter what you do with them and thatās one of the issues weāve run into weāve talked about you know internally weāve talked about providing that as a service ourselves because we have VA that actually create the accounts manually in phone verify them and all that for like syndication networks for example, but itās, itās it really is kind of a pain in the ass and it would be hard to be profitable especially if people are ordering a ton of accounts. And thatās not something that we want to focus on. So thatās, you know, weāre having the same trouble is like when Iāve got when I need a set of accounts, itās difficult for me to get them as well so youāre not alone in that can I would say use it your own risk.
You know, I canāt speak for them except that I have had mixed results with every provider that Iāve tried in the last, you know, several months. Itās been like that for months actually. So, anybody wants to comment on any of these?
Okay, Iām going to keep moving then.
How Does Google View MyMaps For Service Businesses?
Okay. So cannot says up again. He says, If Iām creating a service based GMB where they only go to the customer know the store. Does it still make sense to create my maps? How does Google view my maps for service businesses? Example, If Iām a plumber, plumber, Excuse me, could I create a My Maps going from my business to a customerās address?
Yeah, you can. But hereās the thing. If itās a service area business and you donāt have a storefront then youāre not going to you donāt in your GMB for example, youāre not displaying your physical location which you shouldnāt be for a service area business thatās against Googleās Terms of Service for that and fewer people also come to the business.
Pardon me, guys. I have to stand for a minute. I need to make that shift before I get on Hump Day Hangouts. Right, let me grab the screen again.
So can As I was saying, what you do is just grabbed the city center. So type in the name of the IRS, the city that your zip code or whatever that your businesses listed in, like the physical location. And then you actually just create those driving directions from the city center to the areas that you want to target, for example, and again, thatās something that like, you know, you can do that for creating geo posts and that kind of stuff for Jambi or, excuse me, surface area businesses, right, so you donāt want to reveal especially if youāre using a spam the maps listing, you donāt want to use the actual physical address, so you donāt want to cause that as the starting point or, or publish that as the starting point for my map. What you do is just wherever that physical location is of that map listing, you take that zip code, just enter it into Google, itāll give you the map pin is what it deems City Center, right? And so you just grab that coordinate and start it from there. Thatās what you would drive you, youād have driving directions from that point out to the target area that you want to optimize for. Does that make sense?
So there is a benefit to that. Iāve actually used that method to get maps listings that have pigeon filters applied lifted, so it'sĀ a good strategy when it keeps moving.
Should You Use A Legitimate Associated Account Or Use A Separate Persona Account For The RYS Drive Stack?
JOHN says, I have a legitimate GMB for my own, but Iām sorry, somebodyās gonna jump in. Okay. Third somebody. I have a legitimate GMB business for my own business, if I got an RYS Drive Stack should it be built on the legitimate associated Google account or separate persona account? I answered you just a few moments ago, John, we will build it on the persona account because we will never ask you for access to your Google account. There are many reasons why we wonāt do that. So we will build it under a persona based account. But once we deliver it to you, you can always transfer ownership to whatever Google account you want. Okay?
Adam: Wouldnāt even transfer ownership, I would not just make it a manager, make your legitimate GMB and whatever Gmail account you using for that going, itās all explained in the email that you get with your arm is drive stack. Yeah, itās all in there. What you need to do with this with the account at all, as the owner, you never go back in there, again, as the owner, but as the manager, and then you could do whatever you want as the manager or you go as a manager, or like for drive stack. Specifically, just proper editing permissions, right? You would keep the persona count as the owner of the documents, the folders and files and such. Yep. But you would add to your main business account. As you know, with editing permissions,
Ā Best Practices When Rebranding A GMB Site And How To Prevent Losing Rankings
Bradley: Alex says what should anyone be aware of when rebranding a site? How can you prevent losing rankings? Well donāt I mean again it hereās the thing if youāre just rebranding the images so if itās if youāre saying a site so Iām not sure if you mean again. Or if you mean a website, if itās a website, it shouldnāt hurt anything. If youāre just changing the branding on it.
Typically I build the websites for, you know, keyword optimized, not brand optimized, right? Obviously branding as a component of it. But itās more about keyword optimization. When it comes to a GMB. Be, like I said, if youāre worried about I donāt build citations, guys, until four GMB sites listings locations until I have a security service provider in place like and when I say secure, I mean one that Iām going to I expect to have a long term relationship with I donāt build citations for those until then, because thatās part of the problem. If you build a bunch of citations under a generic brand, and then you have and then you do rebrand it for a service provider. Now youāve got NAP consistencies, so I donāt do that I use all the other off page method on page and off page methods that I can to get results first find a service provider then once Iāve established a good relationship, then I will rebrand, and that at that point potentially start building citations.
But if youāve already got results, why do I need to build citations that make sense? Now again, Iāve got certain service providers that I have Legion relationship with or engagement with, I can say that I go out and build the assets under their brand right off the bat, and Iāll build citations to them. Because some of these guys Iāve had relationships with for years, theyāre not going anywhere. So thereās really no reason for me not to just build them for them immediately branded for them and start building citations right off the bat. And thatās why Iām telling you guys itās better to build that type of relationship if you can, there are good contractor I say, contractors, but service providers, you know, I do mainly with contractors, there are good ones out there, you have to sort of sift through several of them to find them, but there are good ones out there that will understand the relationship that youāre presenting to them like the offer, right and those are the those are the best ones because then once you have somebody that says that they want to continue to get more leads from more areas, then it makes it a lot easier to build your lead gen business because you can build the assets under their brand right off the bat. Okay? Now again, doesnāt mean it canāt go south at some point in the future, and it can cause a bit of a nightmare if youāve got a bunch of citations out there. But, you know, thatās part of the business guys it is.
So number two, when creating mass page sites, as far as rebranding, like I said, if youāve got stuff that is ranking really well then I would just change images in such on the site. You donāt have to go in and change title tags and things like that. And I mean, you can change the title tag for the business name if you want but I typically am optimized for keywords anyways, right? So you can go in and add images that have the company that youāre promoting. I have there donāt put their phone numbers in the image guys, obviously, but you can put their logos banners that display their name, that kind of stuff, right? People arenāt going to, well, maybe some people but very rarely are people going to go to a site thatās branded for the company that youāre promoting right that youāre sending leads to that has the companyās logo on the site that has the banner that talks about the companyās name and theyāre going to go to another browser tab and it goes search the company and call the company direct itās very rare that people are going to do that because people are typically they just want to call to get this you know a quote or service or whatever right?
Is Creating 300-500 Mass-Page Sites With Similar Content Considered Spam?
So thatās when creating mass page sites and the initial content is unique but copy 300 times with the change the suburbs is considered spam of, absolutely that spam thereās no question that spams. How can you do it safely? Well, I mean, you really canāt I mean, you can get away with it, but itās spam. Iām just aware of that. You know, we all do it tell me like I donāt do mass page sites anymore. I did years ago, but thatās a churn and burn strategy. I always expected them to get slapped. And most often more often than not, they did and so I didnāt like that because thereās a lot of work that youād have to set up and then you know, I donāt like rework I like trying to build long term and assets.
And so again,Ā I mean, it is spam though, just make no mistake can be Letās be really clear about that. How can you do it safely? Well, you really there are things that you can do. Iām not going to be able to give you the best advice on that because I donāt like doing those type kind of sites. I would consider. You know, again, there are other people out there other groups that do a ton of that kind of stuff. Mass page stuff that can give you much better advice than I can. Does anybody want to comment on that?
Hernan: No, I just had an off topic report steals Facebook is down.
Bradley: Okay. Well, thanks for that update, Hernan.
Would You Get A Penalty When Indexing Mass Pages From Google Search Console?
That last part of that is when indexing so many pages from Search Console, is it dangerous to get slapped? Yeah, I mean, yes, but again, what I found like years ago when I was doing stuff for with lead gadget and what they called the ATM that was like this industrial strength mass page builder. It was odd but it was crazy like we would let you know we would build a site with 30,000 pages a WordPress site with 30,000 pages, we would add maybe, letās say, six tags per page, which would then create 180,000 tag pages. So the site would be 210,000 pages, right? Or because we would create 30,000 thousand posts, essentially, that would have six tags per post. So again, think about that guy at 210,000 pages. And what was interesting was, and again, very similar to what youāre talking about like I would use spam content anyways, even though sometimes they said not to I would still use spam content. But what was interesting was the tag pages would index like crazy and youād end up checking like a lot of the posts the original post wouldnāt index but the tag pages would index and it was crazy to watch a site go from, you know, a couple of hundred pages index to a few thousand to a few to several, you know, 10s of thousands and then well into the hundred thousand mark and it was crazy to see that because they were essentially spammed sites but itās almost as if those big types of sites played like within different rules like they havenāt for. Iām not sure why that was. But they seemed to index anyways. And I mean to for a period of time, I donāt know any more guys, because I havenāt done any of that stuff. And at least two years now, but back when I was doing it, it was crazy to watch how many of those pages would index it was just, it was nuts. But again, if youāre if you if a lot of times we would recommend not and Iām prefacing all this with I havenāt done this in two years, at least. But I tested adding into Search Console, and I found that it wasnāt necessary to do so you could add like a sitemap. Thatās all I would do if youāre going to do it was at a site map, you know, you first have to verify the site, but then you can just add the site maps. But again, thatās youāre giving direct access to Google at that point to a spam site. So Iām not sure that Iād want to do that. And if you were going to do that, then I would recommend that you only do it through persona based Google accounts, like additional Google accounts that you set up, certainly not through your own main account or any account that you have that you that has any value. Does that make sense?
What Are Your Thoughts On Easy Local Cash (ELC) Software 3.5?
All right. Iām gonna keep moving. Alina. I see youāre asking the same question that many other people have asked and I got it guys. Iāve just got to be real clear about this. This is not our software. It never was Chad Kimballās Easy Local Cash (ELC) software. Itās awesome that weāve been able to use it for six months. Itās free software. You know, again, itās not our software. We donāt support it. We cannot support it. Itās his software. And I can understand why he has changed it. And I know what youāre saying. I pulled it up today to verify it. This is the easy local cache software guys that weāve been using for six months. And he says important, this version of the easy local cache software has been discontinued and is no longer returning accurate results. Look guys I understand why heās done this. He wants to push people into his email list so that he can market his maps products to you. I get it guys it makes perfect sense. It wasnāt our software, to begin with. Okay, so you. Iām sorry, I donāt know what to tell you right now we donāt have a solution for that. Itās might be something that we can develop. We donāt have it on the books to develop at the moment. So it says email here for more information about the newest version of the software. I know when you click that button, all it does is it opens up your email service provider and it goes directly to this email address and if youāve emailed him and he hasnāt replied Iām not sure what else to tell you, unfortunately.
Hernan: Now, unfortunately, that thatās like standard practice not to answer that email because I know quite a few people that have sent in theyāve used the recommendation email here and itās probably a catch-all Yeah, and it does it doesnāt get a response. So if he wanted people in his email list and people are going into his email list, he should have had an autoresponder at the very least so the lesson to learn here guys set up your email marketing correctly or else youāre going to lose a whole lot of people from your email list to start with.
Bradley: Yeah, and so In the meantime, unfortunately, I donāt have a solution for it has anybody can I have not been running this software recently, guys? Because honestly, Iāve been working on more on the monetization part of it, the prospecting process, and all that to monetize existing assets. And not only that, but I havenāt been buying and securing new assets recently because weāve still got a lot that weāre working on that have already been secured. So I havenāt tested it to see is it really not returning good results, or is that just a bogus warning message? I donāt know. Maybe somebody can confirm. I donāt know. I havenāt tested it. Itās been several weeks since Iāve run this software period. So again, Iām not trying Alina I just have to be very clear. It was never our software, to begin with. We cannot support the software itās not ours. Itās not our right or even our responsibility to support it. it was great that we got to use it for six months as we did for free. You know, I knew at some point that he was if Chad was smart, and heās a smart dude. That uh. That he should have put it behind some sort of you know like a membership area or something like that but he offered it is for free as a lead gen tool like for to build his own email list because originally and thatās why every time I shared the link to the software it was always to the landing page where he prompted you to opt in because I wanted that like I wouldnāt just share the software download link and thatās why I didnāt it would none of the courses that I share the direct software download link because you know thatās that Iāve been on unethical of us to do that right. I made it perfectly clear that you should opt in to Chad Kimballās list if youāre going to use this software and so again I completely understand why heās done this thereās no loss you know I don'tĀ resent him for that was my point it kind of sucks right now because we donāt have a solution but you know maybe weāll come up with one itās just not going to be today or tomorrow I can tell you that. Sorry to tell you that by the way.
Should You Use Spaces Or Underscores When Optimizing Images?
Mobile local business says image optimization and video to use underscore or hyphen to separate keywords and titles on the images saved. And in the background optimization, optimization and image details should underscore hyphens be used or at all, or just spaces between words in regards to SEO. Iāve always just use spaces. I donāt know if thereās really any difference between any of that now, because, you know, almost all web browsers and, and everything understands spaces. I remember years ago, a lot of times, youād want to use hyphens and stuff like that, but I mean, weāre in 2019. Now. I donāt think that matters at all. Marco, do you have any definitive answer for that?
Marco: Not enough for that because I just donāt bother.
Bradley: You just put spaces?
Marco: Yeah, yeah, thatās what I do. I mean, I donāt know because most of the stuff I donāt, I donāt really do anymore. I just have I just tell people this is what you need to do, right? I tell people that I have working for me, this is what you need to do. So I donāt tell them how to add the title to the image or how to upload it because to me, thatās why I said doesnāt make a difference because whatever theyāre doing well. Whatever weāve set up to do works. And so why bother going into that granular? Right. Hyphens or underscores, or spaces, I havenāt seen any difference. So until I do, or until I, we test it, I canāt really say, I do know that just doing spaces works, because thatās what all of our people do.
Bradley: Yeah, so thatās interesting. I, you know, just to be clear, like I said, Iāve always just you spaces in my team, I do know what my team does because Iāve given them the instructions and they just follow my lead. And thatās always to just use spaces and Iāve never had any issues with that. So yeah, I donāt think it makes a difference. Remember, itās like I said, itās 2019. I donāt think that makes any difference whatsoever. Now, I could be wrong now.
However, letās see. That was something else. Yeah, itās interesting. I donāt think that makes a difference because I know that you could, you could run all the words together and Google can still understand it like in other words, if itās, you know, a forward keyword phrase, if you run them all together, Google still recognizes what that keyword phrases, right? Itās not like jibberish at that point, Google can still recognize it. Thatās part of the reason, exact match domains could get you in trouble, guys, if you got an exact match domain with no hyphens, which, you know, hyphens look spammy a shit and domains anyway. So most people would never use hyphens as part of an exact match domain. But Google still understood with that keyword that exact that match domain was an exact match keyword, Google knows that thatās part of the reason why the threshold for triggering a spam filter or penalty filter essentially is lower with exact match domains, because youāre coming right out of the gate with an exact match keyword is your domain name. So youāre telling Google Iām an SEO you know what I mean? And again, those were typically Iāll just run together.
Iām just thinking about this a little bit more with Elena and because I see the next question coming up. Robert, Iāll get to you in just a moment. But Jason had a very similar question guys, Tree Pat, our developer for the GMB auto poster and the briefcase. Iām not sure if autoposter has it or the post to scheduler but the briefcase has a Google My Business Rank Tracker. Itās part of the briefcase service. So if you have a briefcase subscription, I think it Rank Tracker is part of every subscription level, correct me if Iām wrong, anybody, but he actually sent me a video in slack and the channel that we communicate in to check out he sent it to me yesterday, and I looked at it today. And he was asking using, he was showing me how heās using the Rank Tracker for a potential prospecting strategy. Because the Rank Tracker shows the way it works is you can set up within the Rank Tracker in the GMB briefcase I donāt have it open guys to show you maybe Iāll Iāll do a tutorial on it next week. If I investigate this a little bit further or and guys, if I investigate this a little bit further and come up with a solution.
Through the GMB briefcase that will be able to provide us with accurate details so that we can still do location research to substitute for Easy Local Cash software. If I find out that that works, then Iāll record a training a short training video about it, and Iāll post it and all of our groups. So you guys have that even before next week. But Iāll probably covered again, next week on Hump Day hangouts too. But what Iām saying is within the GMB briefcase, you can go in and set your keyword and your location and then you can set up a grid to for service area businesses, especially thatās either a three by three grid or a five by five grid. So if itās a three by three grid, it will show nine points on the map that and I think you can set the radius of so like the distance the surface area radius, essentially of the grid as well. And so if you set like, letās say, a 10 mile radius, and youāve got the nine the three by three grid, which would be nine points, it would be nine points spread out in a square. Around a 10 mile radius with your the location that you set right in the middle. And what it does is it will go out. And again, you put your keyword and in the location, and then if you set that it will go out and show the grid. And then weāll show how many listings are ranked and, or whatever, like through the API. I think for each one of those map pins in the grid, it will show like Matt pins and will show a number. And so thatās one way that if you do five by five, itās 25 points right at 25 point map. So thereās 25 pins, and so itās a lot more accurate or granular, I should say. So he was actually showing me a strategy. He was asking my opinion about using the GMB briefcase Rank Tracker tool as a prospecting strategy for outreach to potential clients to show where there is an opportunity or where thereās deficiencies in their own marketing and things like that and using the tool as the data driver, right. And so thatās something that Iāll look into a little bit because I think It was interesting because I asked him specifically like, this is pretty cool. But what is your strategy? Is it for prospecting? He replied, Yes. Now, we havenāt chatted since then, because it was just today that this happened. However, there may be an option. Iāll dig into this to be able to use the GMB briefcase as a substitute for easy local cache. And if thatās the case, thatās even better. Because we do support that tool. We can endorse that one and you guys are already on our list, so you donāt have to sign up for anything else. You would have to have a briefcase account though, so thatās something weāll look in guys. Can somebody remind me of that? If you donāt mind and maybe Marco? You can, you can look at it as well.
Do You Still Recommend Including NAP In GMB Posts Frequently?
Alright, weāre going to keep moving it. Robert says. Hey, do you guys do recommend including NAP and GMB posts? frequently, not if itās a service area business? You can do this though, and I replied to you earlier, Robert, whoās also a mastermind member, I recommend if itās service area business, you can put name city state zip donāt put the street address if itās a service area business and youāre not displaying a street address in your maps listing. Donāt display it or donāt post it as part of your GMB post either and you donāt have to do that every time guys either you can do it you know very it up varied up so that you know sometimes they do have it sometimes they donāt okay ship I didnāt mean to do that.
Okay. Going to keep on moving. Jason says this the same question we already answered. Kelvin says I got the battle plan. Itās organized well, but now it leaves me with more advanced questions.
What Is The Fastest And Cheapest Way To Boost A GMB Listing?
What would you say is the fastest and cheapest way to get a listing boosted as a way to get your foot in the door with clients citations is not citations. Iāll tell you that citations take a while to really start taking effect because citations typically take a long time to index citations is more of a longer-term strategy guys, itās not something that again all Legion assets that I set up now I donāt even start publishing citations until Iāve got a service provider in place. And Iāve established a good relationship that I expect or assume is going to be long term.
So citations are not even something that I do anymore. A standard operating procedure unless itās for a client already, or something that Iām setting up branded right off the bat, which could be maps expansion for a client or for an already existing lead gen service provider that I have a good relationship with that make sense?
Citations are great for long term strategy, but itās not something I do. Itās not something thatās going to push it maps listing anytime soon, okay, post Yes, Jambi posts, obviously, thatās the local GMB pro method. Right off the bat, their post is a great way to start getting traction guys, itās not necessarily to rank the maps listing is it is to get leads from the listing because itās a mobile device thing. It doesnāt necessarily equate to more better rankings. It can and will over time, but you can get leads from posting properly without even pushing the rankings. Thatās exactly what the local GMB pro method is all about. Okay, so post absolutely, that should be standard operating procedure right off the bat. Like as soon as you come out of the gate clicks to the GMB Yeah, click through is absolutely important. Guys, if you can manipulate that, and thereās ways to do it, you can, you know, you can try automation, although a lot of the times, that doesnāt work very well.
Also, Iāve talked about this many times, but you can use Google you can use ads traffic paid traffic to, to get traffic to you, like, legitimate real traffic to the listing. And that is weighted extremely heavily and thereās ways to do it. We did a training on it for YouTube, how to do it with YouTube ads, that was an order pump on the battle plan. So if you didnāt get it, and you still want it, I donāt know if we can make that available. But thatās one of the ways that you can actually use YouTube ads to drive traffic directly to a GMB listing.
And that is heavily weighted traffic because Google knows who those users are. It knows that there if you can find an end market audience that theyāre in the market for those services and you can set your geographic targeting so that itās only local people actually clicking through their Genuine Google users with a valid interest in what you have to offer. So itās not just about manipulating the rankings by sending traffic targeted traffic. Itās also about potentially generating leads. And Iām saying YouTube guys because you could use AdWords. google ads, like search traffic. But thatās damned expensive. YouTube ads is incredibly inexpensive. I mean, literally, itās pennies per view on the video. And if you have your targeting, right, and a compelling message in the video, you can get clicks for 10s of sense, right? Because remember, you might take you six or eight or 10 clicks, or 15 clicks, or excuse me views eight or 10 or 15 views to get one clip. And if youāre paying five or six cents per view, and it takes you 1212 views to get one click, thatās 60 cents per click. That still has a lot better than paying six bucks per click, or 16 or 26 or 30. You see what Iām saying. So my point is a YouTube ad is a great way to drive traffic. Also, guys display ads.
Google display ads, the display ad platform is so much better than it used to be. Itās so much easier to set up a display ad campaign now, because all you have to do is have images and lines of text. And you can set up a display ad campaign and get clicks. I start off for contractors, guys, Iāll set up display campaigns for 100, or excuse me, $1.50 per click is my max cost per click bit, right. And then once I get some data that comes in, typically they run somewhere between and for most contractors. Again, I deal almost exclusively with contractors, but the average cost per click usually run somewhere between 85 cents to $1.15.
So what I do is I always start off the campaigns at $1.50 max cost per click bid. Then once I have some data coming into the account, then Iāll go in and start manually adjusting the max cost per click bid down to what around the threshold of what the average cost per click data shows me. And then once I have some more data come in, I actually do encourage using Googleās automated bidding strategies and Google will tell you right
In the ads platform of give you recommendations two years ago, I would have said youāre nuts if you use Googleās automated bidding strategy, because theyāll, theyāll burn through your money. Iām a believer now. The Google I every time I go in not every time but what Iāll do is Iāll go in and implement one of Googleās recommendations to an automated bidding strategy could be maximum conversions target CPA, thereās, thereās several of them, Iāll let you will make the recommendation it takes I always manage the campaign manually to begin with until thereās enough data in there. And then I will start using or start implementing or applying some of Googleās recommendations which are typically automated bidding strategies and then Iāll make a note of when I applied that particular recommendation. And then Iāll go back in and a week or two weeks depending on the traffic volume and see what you know, compare what the results were from my manual campaign management versus the automated campaign management and if Googleās is better, I leave it implemented right? If itās if my campaign management was better, more cost-effective, then I will switch it back to manual CPC or manual management, excuse me to make sense.
And again, guys, Google Display Network is a fantastic way to get targeted geo-targeted traffic from people that are from a relevant audience to click through to your assets which can be a GMB, guys. You can put a GMB business site URL in there so it makes sense or even a map URL so again if you if you want more training on that we had it was part of an order bump I donāt know if itās still available but that was part one of that was the I think was called the Google Ads mastery or some shit like that as part of the battle plan funnel.
So, as far as on-pageĀ SEO, well, you want to do that anyways, but one also one of the best things Kelvin is press releases. Itās not as easy with press releases as it was a year and a half ago, like a year and a half ago I could get within oftentimes within to press releases, I could push a map list into the three pack. It seems that as with everything in SEO, once itās been the cat is out of the bag and itās been done enough or by enough people, it starts to become less effective. Iām not saying press releases are not effective for pushing maps assets into the three pack they are but it requires a little bit more persistence more of them. Pr stalking really helps. And also if you can diversify your distribution networks. So in other words, donāt use the same distribution network 18 times right. Like it does help if you have some diversity.
Okay. And then like we teach and local PR pro about PR stalking, thereās a very specific way itās random, but in a specific way that you can get better results from your press releases. And thatās taught in local PR pro. But I think press releases on page, you name several of them posts, which should be standard operating procedure clicks to GMA yeah I donāt recommend trying automated strategies guys, you know, you can, you can play with that if you want.
But Iām telling you guys, you could for an very inexpensively you can buy traffic from YouTube for a little bit more money, you can buy traffic from the display network and itās in Google knows that audience guys, it knows who those people are, it knows that they have an interest in what youāre sending them to, right, because you set all that up and youāre targeting. So that is heavily weighted traffic. If you send spam traffic or automated traffic or non relevant traffic, it can give you a boost. But what might take you know, 300 clicks through from non relevant traffic might only take 30 click through from relevant traffic to achieve the same results. Right. And the point with relevant traffic is that traffic has a very good chance or at least is likely to actually convert into a lead anyways, because itās relevant traffic to begin with, whereas non relevant traffic is strictly an SEO tactic. Make sense, so hopefully, that was helpful. Letās keep moving.
How Do You Improve The Security Of A WordPress Site Aside From Changing Password And Two-Factor Authentication?
Ted says WordPress question clients that is creating spammy blog posts client site is creating I change the password set up 2FA what is 2FA not sure what that means and reinstalled the core WordPress via the admin dashboard but itās still happening what steps would you take action? better hosting sounds act yeah does it sounds like itās hacked. If the hackers in your actual server which it sounds like likely is or they are likely in your server Iāve had that happen in the past it doesnāt matter how many times you delete the site and reinstall it like if the they can they can take over it. So I would actually highly recommend switching to a better host if youāre especially if youāre on a budget host guys, you know, donāt try to save money on hosting. Weāve said that for years because shitty hosting will make it hard to rank sites anyways.
Like Iām not kidding because youāre associated with like bad neighborhood guilty. Youāre guilty by association. Like if youāre if youāre IP or your WordPress site or your whether itās WordPress or not, doesnāt really matter. But if your site is hosted in a bad neighborhood, so means itās surrounded by a bunch of other shitty spammy sites, itās going to make it very difficult. Thatās one of the ranking factors. Thereās no question and for these kinds of issues, also, if youāre on a budget host guys, I recommend that you do something like install something like uptime robot or something like that, so that you can see how often on shitty hosts your site is down. And thatās a terrible ranking signal. You might not even know it because youāre not probably in the site all the time. But a lot of times on those budget host because itās shared bandwidth and they way overload IPS. They put way too many sites on a single IP. What happens is if if any site out there is getting a surge in traffic or is getting, you know, spam bot, like a surgeon bought traffic and things like that it will actually slow down all of the other sites and oftentimes knock them offline that are also hosted on that same IP. And so if you put enough time robot on an inexpensive hosts on a site thatās hosted on an inexpensive host, youāll see that your site is going to be down often. And thatās a terrible ranking signal.
So spend a little bit of money, get a better host highly recommend, especially if youāre doing client work, guys, you know, pass that cost off on to the client. In fact, you can actually make hosting a profit center for you, if you go out and get your own VPN or, you know, like, for example, what we always recommend liquid web liquid web is fantastic. You can go out and get cloud hosting or virtual private server hosting. And you can set it up to where you can host multiple sites through your hosting service and in charge your clients what they would be paying to host on, you know, hosting companies for their own hosting account, you just become the host to them, then essentially, youāre reselling your hosting service to them. And so that can become a profit center right. Letās say you got 10 clients and you go you sell them. You tell them itās $20 a month for hosting or if you pay month by month or $15 per month.
If you pay annually and you collect $180 per year per client, thatās 1800 dollars on 10 clients, guys, it doesnāt cost you 1800 dollars for a good server and liquid web for the year for only host 10 sites. I mean that when you get what Iām saying, so now you turn that into a profit center and you can assure your client that you have well secured server that also has fantastic support. Liquid webs got fantastic support. So hopefully that makes sense. Where is this question that Iām missing? Thatās probably old. Yeah. Okay. Iām going to keep moving.
Alright, guys, weāre almost out of time and go through just a few more, and weāll be done two factor authentication. Thanks. Well, appreciate that. It would be great if you could offer PBS. Yes, God I know weāve talked about I donāt think itās going to be something that weāre going to do though honestly, itās itās a lot of work and it wouldnāt make us very much money and itād be tough to manage and plus, weād have to deal with support issues obviously when counts got shut down, which will invariably going to happen. So itās not something I think that we want to do I understand your pain trust me I do. But Iām not sure that weāre going to do that if we do weāll certainly announce it commonly says asking a second question because the questions here look like. Yeah. Iām curious as to why today such a slow day. Thatās okay. We only got five minutes left anyway. So we appreciate the additional question.
How Important Is On Page SEO For Client GMB Rankings Compared To Backlinking Strategies?
Kelvin, he says how important is on page SEO for client GMB rankings? Compared to back linking strategy? What comes first on page always do on page first I mean, hereās the thing right now with with Google just being tight about stuff trying to prevent us from doing stuff. And thatās exactly why because, you know, the the world the SEO world has been spamming GMBās been for the last six months pretty heavily. Itās not just us, but thereās certainly a lot of that going around. So I would recommend like if itās an established company that has had a GSB for a period of time I wouldnāt worry about it because I havenāt had any issues with that whatsoever, but if itās a brand new GMB listing, I would recommend that you do on page stuff and stages slowly, instead of going in in one fell swoop and optimizing everything, like from top to bottom, you know what I mean? Which is what we taught because it was working really well. But what Iām saying is for new, if itās a brand new Jambi listing, I would recommend that you go in and just do you know, one thing at a time and give it a day or two in between significant on page changes or edits, okay, only because, like I said, also, you would probably want to log in through a manager account, not the primary owner account to do that.
if you are established, you know, agency like you know, if you provide Client Services, and you typically are a manager to multiple other clients, then use your your main Google account if thatās how you access other peopleās GMB is through through a manager account. If itās you your profile like it is with me. Iāve got to my main account which is you know my own personal name, essentially. And then I have my G sweet account that is for my company, my agency. And so I typically have my clients add both names as managers to their GM bees so that I can depending on which account Iām logged into, I can still access and make edits and changes and such. But Iāve been doing this stuff for a long time. So itās not itās not odd, or it doesnāt look suspicious for me to have access to clients accounts and make changes because itās, you know, Google Iām sure understands what I do you know what I mean, so that thatās completely normal. But whatās not normal is to login through a primary owner account for a new listing and make an optimized soup to nuts like top to bottom, you know what I mean that that could potentially cause a suspension right now, if itās an established company, though, like in other words, that the GMB has been published online for a period of time the company has authority as you know, as a validated entity and the real business world then I wouldnāt I wouldnāt worry about it. I would still access through a manager account because I donāt I donāt like to log into my client accounts anyways. So I would still recommend that you go through a manager account and then make the changes but again depends on the length but GMB on page stuff is certainly important. Guys, anything that you can do on page is going to make your off page efforts more effective, right, or youāll get better results with less off page work. Thatās kind of the point. So thatās always weāve always recommend starting with on page stuff.
By the way, if your if your client does have a main website that is attached as the primary website for the GMB guys on page SEO for the clients website is critically important and thereās no better course out there for on page SEO then Jeffrey Smith SEO boot camp which we should probably drop a link for that because if you try to buy it on his public link, itās going to cost you $1,000 if you buy it from us will cost you 500 and it is hands down the best on page SEO course Iāve ever seen Jeffrey Smith ranks websites guys like with zero backlinks like he outranks authority sites was your backlinks because of the way that he creates on the way he does on page SEO. Itās absolutely incredible. Never seen anybody better in the business. That is the truth.
So anyways, weāre about out of time. Yeah, that code is working now, by the way, guys, thanks again for that grant says when I tried the briefcase right track or in the past, I didnāt see where competitors optimization information would be collected, such as, yeah, that might be an update grant. Again, I just had tree pad just sent me the video yesterday and said, What do you think about this, I, you know, I appreciate your input. And he was showing me what he was using as a potential prospecting strategy. And it did have a lot of additional stuff that wasnāt there a couple of months ago, when I started testing it. Remember grant we were in weāre in the beta, the beta testers, slack group. So a lot of these features are still being developed out. So it might be that itās just a, you know, new new data and thatās why he sent it to me to ask me my opinion on it. So again, I will look into that a little bit further Guys, if itās something that we can use as a buck.
Even if itās not able to do what we want it to do for location research yet thatās something we can certainly request to have done and Iām sure itās repaired can work that out for us so again guys just give us a little bit of time weāll try to work out a solution for that Iām sure right SEO. But look at Adam on the draw. Alright guys weāre gonna wrap it up five o'clock.
Thanks everybody for being here we donāt have a mastermind webinar this week so I guess weāll just see you all next week any parting questions or words guys bye everyone yeah Have a good day have a yeah I lost my train of thought so Have an awesome day alright guys see everybody later thanks for being here.
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