#seooptimizationwebpage

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SEO Misconceptions

Search Engine Optimization Misconceptions

SEO Misconceptions - since SEO has been around, there have been various myths about it. And the situation is not helped by the number of so-called "experts" who spread them.Here is a list of the biggest SEO misconceptions: - You can't optimize perfectly for every page - There are 10,000 search engines - PageRank is dead - You should repeat your keywords 100 times on each page - Search engines don't have time to ban you for bad SEO - You should submit your website to every search engine there is - You don't need content to rank high - Meta tags are very important - All you need is more links - SEO does not require patience - New pages cannot be listed in search engines - You should have multiple domain names - It's good to resubmit every week or every month If you find companies telling you any of these things, you should run away as fast as possible. Don't pay attention to SEO myths. The only techniques you should use are those that are proven to increase your website's ranking.Unethical and unprofessional business practices There are many unethical, unprofessional business practices in the optimization industry. And you need to make sure that you have enough facts on your side to compare the services that are being offered to you. To have a good SEO campaign, you must not fall victim to those big promises that are always unpromised in the small print. Don't waste money. Invest it properly in good marketing, advertising and content.When inexperienced and unprofessional optimizers cheat uneducated SEO clients, it gives a bad name to everyone working in the field. If someone tells you that keywords are very important or that you don't need PageRank - well, they are completely wrong. If you are trying to make money from your website, you need visitors. And that's where SEO comes in. SEO is important because of the amount of competition you have. When you compete in the global market, you need to stand out. Read the full article

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SEO Misconceptions

Search Engine Optimization Misconceptions

SEO Misconceptions - since SEO has been around, there have been various myths about it. And the situation is not helped by the number of so-called "experts" who spread them.Here is a list of the biggest SEO misconceptions: - You can't optimize perfectly for every page - There are 10,000 search engines - PageRank is dead - You should repeat your keywords 100 times on each page - Search engines don't have time to ban you for bad SEO - You should submit your website to every search engine there is - You don't need content to rank high - Meta tags are very important - All you need is more links - SEO does not require patience - New pages cannot be listed in search engines - You should have multiple domain names - It's good to resubmit every week or every month If you find companies telling you any of these things, you should run away as fast as possible. Don't pay attention to SEO myths. The only techniques you should use are those that are proven to increase your website's ranking.Unethical and unprofessional business practices There are many unethical, unprofessional business practices in the optimization industry. And you need to make sure that you have enough facts on your side to compare the services that are being offered to you. To have a good SEO campaign, you must not fall victim to those big promises that are always unpromised in the small print. Don't waste money. Invest it properly in good marketing, advertising and content.When inexperienced and unprofessional optimizers cheat uneducated SEO clients, it gives a bad name to everyone working in the field. If someone tells you that keywords are very important or that you don't need PageRank - well, they are completely wrong. If you are trying to make money from your website, you need visitors. And that's where SEO comes in. SEO is important because of the amount of competition you have. When you compete in the global market, you need to stand out. Read the full article

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Optimization for Google and Yahoo

Optimizing your website for Google and Yahoo in five steps

Optimization for Google and Yahoo - the mere thought of SEO is enough to make most webmasters nervous. A good search engine ranking is a surefire way to make money from a website, but it's not an easy task. The exact ranking algorithm used by the top search engines is one of the world's best kept secrets. You should keep some basic principles in mind.Site design - optimization for Google and Yahoo The structure of your page is important because it is how search engines see how each page relates to the other. When your website is crawled, the search engine will quickly be able to assess the relevance and quality of your website according to the sitemap. Creating a good sitemap involves naming your pages using your most popular keywords. While at the same time ensuring that you give it an accurate and concise name. There are penalties for keyword spamming!Optimize for your audience, not the search engine. Search engines prefer pages about a specific topic because specialized information is more useful to search engine users. So, for example, your site would have a better chance of ranking highly if it was dedicated specifically to lamp shades. And not to home furniture or lighting in general. This is because someone searching for "lamp shade" would be better satisfied with a website full of information specifically related to lamp shades. Instead of a general home furnishing page with only a paragraph or two devoted to lampshades. Many sites have been successful by focusing solely on providing a site that meets the needs of their audience. And not the needs of search engines. If possible, survey your users to find out what they want from the site and if they have any suggestions. The more you know about your audience, the better design you can create. Make it easy for visitors to interact on the page, and for you to answer their questions.Tag your internal text links and alternate image tags Why? The main reason is that search engine spiders cannot read images. Everything without text means nothing to a spider. Other benefits of image tagging include the ability to search for an image in browsers such as Google Image Search. Image text also allows visually impaired visitors to use your site more effectively. And it generally helps improve the textual content of your page for search purposes. An image tag is just a clear description of the image using keywords. Just don't include too many keywords in your alt text as there are penalties for keyword stuffing!Update your site regularly Your site's ranking will improve if search engine spiders see that it is updated frequently. Aim to add new content at least once a week to create a vibrant site. The more often Google has to come back to crawl your page, the better you'll rank. Pages that do not change will eventually be returned in favor of pages whose pages are fresher.Link to pages related to the topic Quality backlinks are crucial for SEO because they tell search engine spiders that a page is popular and/or important. Backlinks are links that point to your website from another site. Therefore, linking to relevant pages is a great way to increase your search engine rankings. If you can, try to implement circular linking, where the websites you link to also link to each other and back to you. For example, you link to website A and website B, which link to you and each other. The more link clusters you can get this way, the more relevant your site will be considered. Did you realize that broken links can actually hurt your search engine optimization? If you post a link and your link partner withdraws the link within 6 months, your ranking may drop. So it's crucial to regularly check your links to make sure they're linking back to you.Search engine optimization is not something that can be done once and left alone. It requires constant effort and attention. The best way to stay up to date with new SEO developments is to keep reading comments and recent articles from SEO experts. In general, remember that the best websites are always the ones people want to use. Sites like the BBC, eBay, Apple and NASA. If your top priority is creating the best website for your users, then you're on the right track. Read the full article

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Website Usability

Website usability tips for online business

Website Usability - In addition to your customers, take advantage of technology to improve usability. For example, log files tell you which pages are most visited and for how long, unique vs. repeat visitors, etc. They won't tell you if users found what they wanted or why they abandoned their shopping carts. Many services advise on predictable issues such as broken links, missing image ALT tags, page load performance, but as expected fail to spot complex things like difficulty locating products, awkward navigation, nonsensical graphics or poor website search results.Uniform impression It is important to create a uniform feel for your website. Uniformity does not mean boring, it means consistency. When a visitor lands on your homepage, your goal is to engage the user. As the user browses the page, a uniform look will simplify the user experience. One of the worst websites makes every page look completely different, so the visitor never feels comfortable with the website. If you make your web pages completely different, your visitor is less likely to quickly become familiar with the site.Pictures in the page - website usability There is nothing more boring than a website without images. A text-only page is boring and overwhelming at the same time. Images can create excitement and spice up your content. The most important concern with images is file size. Images can be quite large files, slowing down the page loading process. If your images are too large or you have too many, reduce the number of images or file size.Page loading speed You can't afford to lose visitors because they give up waiting for the entire page to load. The internet is a fast highway and if your website can't keep up, it will be left behind. Page loading has to do with file size, server performance and available network bandwidth. Although more and more people are connecting to the Internet via high-speed broadband connections, keep dial-up users in mind as well. Read the full article

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Search engines

Search engines importance

It is the search engines that finally bring your website to the notice of potential customers. When a search topic is entered, the search engine will almost immediately sift through the millions of pages it has indexed. And present you with the ones that match your topic. The searched terms are also ranked, so that the most relevant ones come first. Remember that a potential buyer will probably only look at the first 2-3 entries in the search results. So it matters where your website appears in the search engine rankings. Furthermore, everyone uses one of the top 6-7 search engines and these search engines drive more visitors to websites than anything else. So ultimately it all depends on the search engines that clients use and how they rank your site. Keywords play an important role than any expensive online or offline advertising of your website.Finding the information page Surveys have revealed that when users want to find a website for information or to buy a product or service, they find your site in one of the following ways: - The first option is for them to find your site through a search engine. - Second, they find your page by clicking on a link from another website or a page related to a topic of interest to them. - Occasionally they find a site by hearing about it from a friend or reading about it in an article. Therefore, it is obvious that the most popular way of finding a site, through a search engine, represents more than 90% of online users. In other words, only 10% of people searching for a website will use methods other than search engine.Ranking algorithm All search engines use a ranking algorithm. And one of the main rules in the ranking algorithm is to check the location and frequency of keywords on the website. Don't forget that algorithms also give weight to backlink population (the number of websites linking to your site). When the optimization is performed by a qualified, experienced SEO consultant, your site can rank highly in the search engines. With a better knowledge of search engines and how they work, you can do it yourself. Read the full article

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Until SEO works

What can you do while you wait for your SEO to work…

Until SEO works - it is always difficult to start a new site. Optimization is always the best way, and not just for the obvious reasons. Optimizing your pages from the start has other benefits as well. Your optimized pages, although not currently ranking, make an excellent platform for PPC. Tracking conversions on them is important. Use this time to make sure your pages are converting well no matter how big or small your PPC budget is. This will also help in your future organic conversions.Back links Of course, you can also use this time to work on backlinks. Articles are always a good start. They are a great way to get a name for yourself and your company. Articles posted on common article sites are good, however, the key to getting recognition is to get your articles posted on industry leading sites. Getting your articles in trade publications is also a good idea. Use this time to work on your image and let people know who you are. Image is everything, and how you present yourself and your company can help build your reputation and provide natural connections.Start a blog Starting a blog is a must today. Start building a community. The business you do will dictate what your blog will be about. It can be advice, ideas or insight into what you do or offer. Blogging tools like Blogger make it easy to find readers and build a community. Not to mention getting ideas from other bloggers. You can start a blog inside your website, but for the effects you will have to wait until the pages are indexed by search engines.Use social networks Using social media in conjunction with your articles and blog posts can increase your exposure. There is a lot of great information on the internet about how to use social media to your advantage. Sites like Digg are a great way to increase traffic and links.Reviews by other bloggers You can buy reviews of other bloggers using online services. This will allow you to pay bloggers to write about you while getting the links you need for SEO. Finding the right bloggers is important. You want to attract readers who will be interested in what you have to offer with attention to relevance to the links you hope to get.Start a podcast until SEO works A podcast is a great way to get exposure, build trust and help brand your company. Podcasts aren't for every industry. It's up to you to decide if it's right for you. Having a podcast is also another way to get natural links to help with your SEO.There is so much you can do while you wait for your SEO to work. And this will not only help you build your business and image, but also help you in your SEO efforts. Many of the items listed above won't affect your budget, although they can take up a lot of your time. However, most business owners just starting out have a lot more time than money. So don't relax while you wait. Be aggressive and watch your business and traffic grow. Read the full article

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SEO copywriting

What is SEO copywriting and how can it help a small business?

SEO copywriting is known as writing for search engines. It's basically a new kind of writing, like writing for the web. That is writing content for a website. Writing that makes sense to the reader and includes keywords to help website pages rank well in SERPs (Search Engine Results Pages). This does not mean that you download the original copy of the website content and then just add a bunch of keywords in between wherever you want. The idea behind SEO copywriting is that search engines look for original content. And you want pages that give you good SERP rankings. The way to achieve both is to have your pages built using SEO copywriting.What are the disadvantages? One of the disadvantages is that not all websites can be optimized using SEO copywriting. Especially those web pages that may have many photos or images. If there is no text to work with then the website is difficult to optimize. To use copywriting as an SEO technique, it needs to be applied to a website that contains text. Another disadvantage would be that SEO copywriting takes an incredibly long time. And if you don't have the ability or time to do it yourself, then you would have to hire a professional. And that can be expensive. Because each page can only target one or two search terms. If your website requires a lot of keywords or a very competitive keyword, it may take many pages to get the first results on Google. In any small or family business, it is imperative to keep costs low. It is possible to do yourself, although you must first have knowledge of search engine optimization.What does this mean for me as a small business website owner? This means that if you want to have SEO copywriting as an additional method of optimization and you don't have time to learn yourself and it is not possible for you to hire an expert, then you are unfortunately behind those who have the means to do it. The good news is that it's not the end of the world… You can always create your own SEO copy and then have your web designer or webmaster use that text on your website. Sometimes it may not make that much of a difference whether you use SEO copywriting or not. It depends on the keywords you are looking for, and they can be more or less represented in search engines. In the second example, it might not take much SEO copywriting. You may just need more inbound links to build your search engine position. Read the full article

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SEO similar to marriage

Search Engine Optimization (SEO) is a bit like marriage

SEO similar to marriage - in marriage you try to learn everything you can about the other person so you can determine how best to communicate with them. And connect with her needs and help her learn something more about you. It's not really like dating because when you're dating you're often trying to show your best side. Marriage often reveals those little flaws that are part of the human makeup. Search Engine Optimization (SEO) is a bit like a marriage because you try to learn everything you can about SEO. And then you hope that the search engine learns enough about you to help you rank your site.Help search engines learn all about you Perhaps the best way to describe SEO is as a bold attempt to help search engines learn everything they can about you. It's a bit like telling someone you have a 1972 Chevy Camaro for sale. Rather than putting together an extensive portfolio of images, descriptions and charts to help a potential buyer see the car's value. For years, businesses have understood the primary reasons for representation. Sometimes a presentation is enough to encourage a potential customer to make a purchase. The Internet is a cyber extension of that thought process.Impress the search engines first An eye-catching web design might make an impression on a customer, but you have to bring them to your site before they can be impressed. Therefore, the first logical step is to impress the search engines so that clients can find you more easily. Search engines are constantly improving to allow them to entrust excellent ranking positions to excellent sites. And at the same time they punish those who work with unethical SEO practices. Strive to show the search engines that you have developed a website that really has a lot to offer by adopting consistent and honorable SEO practices.SEO strategies mean little to your online customer SEO Similar to Marriage - Interestingly, SEO strategies mean little to your online customer. They just learn that when they go to your website, it's beautifully designed, rich in content, and has a great online experience. The good news is that your clients don't need to know the details of why you're using SEO practices to benefit from using these online strategies. Keep working on helping search engines understand your business website. Ultimately, you help current and future customers when you pay attention to the very things that your customer could care less about. In this case, not knowing could ultimately help them – and you. Read the full article

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Buying backlinks

Should you buy backlinks?

Buying backlinks - many webmasters know how important it is to have backlinks to their sites. Many do the tedious work of getting backlinks themselves, which takes time and patience. In the past, it seemed that only large corporations could afford the money needed to actually buy backlinks. So they were the ones who ended up first in the search engine rankings. But things have changed and many services are now available to small business owners. Although these types of services are not cheap (especially if they are reputable), they can be very worthwhile. When deciding whether you want to buy your backlinks or continue building backlinks yourself, you need to assess how valuable your time is to you. And how much you are able to spend to free up some of that time. If you decide to buy backlinks, be sure to follow some simple guidelines.Quality backlinks - buying backlinks Remember, not all backlinks are of the quality you need. A common misconception in the internet marketing industry is that the more links you can get, the better off you will be, no matter what. More backlinks will raise your search engine position only if the links are of high quality (relevant). If the links are coming from link farms or from poorly ranked, disreputable sites, then it can actually hurt you in terms of search engine rankings. Keep this in mind when checking out services that sell backlinks. Research where the links are coming from. And make sure you have something that can allow you to track the results yourself.Decision to buy backlinks Deciding to buy backlinks can bring you a sigh of relief. It's definitely the easiest way to get your website up in the search engine rankings. But remember, quality connections don't come cheap. You don't necessarily have to choose the most expensive connections. But try to avoid just getting the most links you can get for the lowest price. Again, research exactly what you will get for your investment. Make sure all your links don't come from the same place. This is a big no-no according to search engines. Also avoid public sites with links. They are more likely to be tracked and flagged by search engines. Also, don't pay a monthly membership to maintain your connections. You are better off paying a one-time (perhaps higher) fee for one link than paying continuously month after month and risk losing your position when you don't pay for one month for some reason. You are much better off buying permalinks. That's fine if you can only afford one at a time. Just add a link every now and then and your page will gradually rise in the rankings until you can afford to pay more.The decision to buy backlinks is a good one if you do it the right way. In accordance with the rules set by the search engines themselves. Just make sure you do your research on who is selling them to you. Read the full article

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SEO harvest

SEO harvest of website users

SEO harvest - when a web user visits a search engine, they will type in the search term they want to search for. And then wait for the results. The ones that end up with results that can include over a million web pages. Each of which is ranked according to the terms of the search engine. Can you reasonably expect a web searcher to wade through 50 pages of results to find your store? I think it's more reasonable to assume you have 3-5 pages at most to capture potential customers. If consumers don't find what they're looking for by then, their interest wanes or they try to search using a new set of keywords.

Start with SEO strategies

It's not enough to simply develop a new website and hope it takes off. You need to be proactive in promoting your name. The best term for Internet marketing is Search Engine Optimization (SEO). Although there are a wide variety of marketing opportunities on the Internet, you really need to start with SEO strategies. If you can't get the attention of search engines, it will be almost impossible to get the attention of potential customers. Why is that so? It is estimated that more than 90% of new destinations determined by web users start using a search engine. SEO strategies are to your website what the best word-of-mouth advertising is to a brick-and-mortar store. If you can rank well in the search engines, you have gained a benefit that surpasses almost any other form of internet marketing. As with any marketing technique, SEO requires planning, implementation, and some patience while you wait to see how your work pays off. Like a farmer who plants a crop, you will not immediately produce a harvest. Every farmer knows that you reap later than you plant and that you harvest more than you plant. This is an important concept for those online business owners who don't think SEO is important to their online success.

Advertising budget

If you want to pursue pay-per-click advertising or simple signature-based advertising when you post on a forum or blog, you might get some visitors. But it won't reap the same harvest as solid SEO strategies. When you look at SEO as an unnecessary step in website implementation, you're ultimately leaving your website to a bloated advertising budget. Without any guarantee that any online search engine user will be able to find you. If you want to attract clients, explore the many aspects of SEO. Read the full article

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SEO Optimization

What is optimization for search engines?

SEO optimization for search engines is the process of choosing the most appropriate targeted keyword phrases associated with your website. And ensuring that this ranks your website high in search engines. So that when someone searches for certain phrases, your website comes up at the top. It basically involves fine-tuning your page content along with HTML and meta tags. And it also includes a proper link building process.Search engines and ranking methods The most popular search engines are Google, Yahoo, Bing, and Ask.com. Search engines keep their ranking methods and algorithms secret in order to get credit for finding the most valuable search results. And to prevent unwanted sites from clogging up those results. A search engine can use hundreds of factors when ranking listings. Wherein the factors themselves and the weight each carries can be constantly changing. Algorithms can vary so much that a website that is ranked #1 in one search engine might be ranked #200 in another search engine. New pages do not need to be "submitted" to search engines to be listed. A simple link from a well-established site will make search engines visit the new site. And they start looking through its contents. It can take days or even weeks from the point of linking from such an established site until all the major search engine spiders start visiting and indexing the new site.Search engine marketing and promotion companies You may not be able to research and choose keywords and work on your own search engine rankings. Then you'll want to hire someone to work with you on those questions. Search engine marketing and promotion companies will look at your site plan. And give recommendations to increase search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website. They will also make recommendations for edits and improvements to keep your website traffic flowing and your search engine ranking high. Usually, your search engine optimization experts work with your web designer. To immediately create an integrated plan together so that all aspects of the design are considered at the same time.All of this together is SEO optimization of websites for search engines. Read the full article

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SEO Terms 2

Seo Terms For Newbies - Part 2

SEO Terms 2 - SEO stands for Search Engine Optimization and a newbie is someone who is new to something. So if you are a SEO Newbie then these basic terms are going to assist. Use this list of terms as a quick introduction into the language of SEO.IP address Every Internet user and every server has a numeric address ñ they look like this 123.45.67.890. Keyword Keyword in a word used in a search query. In SEO, web pages are typically optimized for specific keywords. Accurate keyword targeting is considered by most to be essential to effective SEO. Keyword density A measure of the percentage of key words on a page. When keyword density is inflated artificially, it is often referred to as keyword stuffing. Latent semantic indexing (LSI) Latent Semantic Indexing, uses statistical algorithms to retrieve relevant documents even when they do not share any of the words queried. Manual submission The process of manually submitting a web page to a search engine or directory as opposed to using submission software or a submission service. Same as Hand Submission. Natural Linking Describes the hypertext links found on web sites that are part of text content and that link to expanded or add extra information to the subject. Nofollow If you don't want the Googlebot to follow a you can use the following tag in your href links - rel="nofollow" PPC Pay Per Click. An internet advertising payment system where the advertiser only pays for an advertisement when it gets click on. So an ad may be on a page that gets 1,000 visitors but if only 6 click, then the advertiser only pays for 6. Ranking Refers to where a web page is listed in the search results for a particular query. For example, if one of your web pages is listed a position 7 for ìcatî then your page is said to have a ranking of 7 for that term. Reciprocal link Is basically a link swap. I will put a link to your page on mine if you will give a link back from your page.PageRank Google's measure of the link popularity of a page. SERP(S) Search Engine Results Page(s). When you search for a term in a search engine it brings back a page full of responses this is the SERP. SEO Search Engine Optimization. This is a collective term used to describe activities that aim to improve a web pageís search engine ranking. Sitemap A map to your site. A sitemap contains links to every page of your site which may assist spiders to index all your pages. Spider An internal search engine program that travels the internet following links from one page to the next and from one site to the next. As it ëcrawlsî it collects information from the sites it visits and then that information is stored in the search engine's database for using in search engine query results. Spidering The process of what the spiders do. Server Side Include (SSI) Is a form of HTML command that is kept off the page and on the server. It allows the webmaster to insert the same thing on many pages and allows them to make changes to that thing in just one place. For example a navigation bar may occur on every page, but if it is set up as a SSI, if a change is needed then the webmaster only need change it once and it will automatically be changed on every page. Unique visitor Used to describe one individual person visiting a site. That one individual may visit the site multiple times, therefore log files normally show more visits than unique visitors. URL URL is short for Uniform Resource Locator or Universal Resource Locator. It is the unique Internet address that every website must have in order to be located. Eg www.discover-voip.info.SEO terms 2 - a list of terms that continues from the SEO terms 1 page. Read the full article

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SEO Terms

SEO Terms For Newbies - Part 1

SEO terms - a newbie is someone who is new to something and SEO stands for Search Engine Optimization. So if this is you, here are some terms you will be hearing and need to be familiar with. This list of terms, is by no means exhaustive but is meant as a basic introduction to the language used in SEO. At the rate new terms area appearing, by the time you have finished reading this list someone will have probably invented a new term, but at least you will have the basics. So lets get started.Above the fold This is derived from the reference to the top part of a newspaper. Above the fold is used on the Internet to describe the top part of the page that the visitor can see without scrolling down. AdSense Google's contextual based ad program. Use AdSense, by placing the ads on your website and earning revenue from when visitors click on the ads. AdWords Google's pay per click (PPC) advertising program. Use AdWords when you want to buy advertisement to send traffic somewhere. Algorithm Algorithms are complex sets of rules based on mathematical equations. With regard to SEO the algorithm is how the search engines rank web pages in itís search results. Some SEOers feel that is they can figure out the algorithm, they can obtain higher search engine rankings. Anchor text Also called link text. Is the blue underlined text on web pages that you click to go to another page or site. (Note: The link does not necessarily need to be blue or underlined but this is the traditional standard). Backlink / Back link A link on another page that links to the page you are viewing. Also known as inbound link. Click through rate (CTR) Often used in Internet marketing to describe the percentage of users who click on a link or advertisement. IF a page has 100 visitors and 12 click on the link then the page has a CTR of 12%. Cloaking The practice used by some web sites to send one page to a search engine for indexing while serving an entirely different page to everyone else. So what the search engine sees and what you see are two different things. It should be noted that the practice of cloaking can get your site banned from the search engines. Conversion rate (CR) The percentage of site visitors that deliver your most wanted response (MWR). The CR is an important measure of the effectiveness of your online sales effort. If your site is selling an e-book and if 3 out of every 100 visitors buys your book then your site has a CR of 3%.CPC Cost per click. The total cost of an advertising campaign divided by the resulting number of unique visitors. CPM Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banner advertising industry. Dead link A link to a page, that no longer exists or has been moved to a different URL. Search engine spiders regularly remove dead links. Deep linking The practice of linking to the inner pages of another web site - as opposed to linking to the homepage. Google bomb / Google bombing The practice of using anchor text to make a page show up in the Search Engine Results Pages (SERPs) under keywords that are out of context for that page. It should be noted that Google is taking steps to prevent this practice. Hand submission The practice of visiting each search engine and directory and submitting the registration form by hand as opposed to using a software program. Some systems will not accept automated submissions. Same as Manual Submission. Heading tag A HTML tag represented by , etc, to H6. These tags denote a text size with H1 being the largest. The heading tags may have significance in SEO with search engines appearing to assign more weight to keywords within heading tags. Hidden text Text on a web page that is visible to spiders but not to human visitors. The aim is to load the page with keywords without deterring from the visitor's experience. This is mostly done by making the text the some color as the background. Most search engines can now detect hidden text and consider it a form of spaming. Pages that contain hidden text are penalized or even de-listed. Hit One hit is one request for a file on a web server. A visitor opening a page with 3images will in the process generate 4 hits. Hot linking The practice of displaying images files, video files etc. on a web site when those files are on another (usually someone else's) server. Effectively the site displays content that uses up someone else's bandwidth. Hot linking is generally considered unethical unless prior permission is obtained. HTML Hypertext Markup Language is the primary language used to write web sites. Consists of tags . HTTP Hypertext Transfer Protocol is the most common transfer protocol used to facilitate communication between servers and browsers.SEO Terms - The list of terms will continue on the SEO Terms 2 page. Read the full article

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SEO basics

What having a website really means

SEO basics - web developers and SEO consultants work with many existing website owners who want to modify or improve their website. They also deal with many people who want to start their web presence with a new website. There is often a common theme throughout both of these interactions; misunderstanding or attitude. I call this a false perception of reality. Because often the reality of what the Internet can actually do for people's businesses and what they think it can do are vastly different. It is often assumed that thousands of people will magically find a website, visit it and buy their products. And that by simply owning a domain and a website built and published on the Internet. "If you build it, they will come" should be removed from the vocabulary as soon as possible if you want to adapt attitudes to underlying search technology. As a real-world businessman, it's obvious that this wouldn't happen outside of the internet ether. So what's so different online? Perhaps the technology boom years ago caused a rift in understanding. Or maybe the noise caused a meteoric rise in the share prices of technology companies. I can hear the thoughts of the small business owner, "surely this can be applied to my business" – in response I would say, "well, unlikely, but you should get some results over time".Website optimization for search engines The most important thing when taking on a project like website search engine optimization is to know that it's important to be committed for the long haul. It is not a small job and it is necessary to allocate enough funds for the project. Delivery times must be correctly distributed according to the necessary changes, in order to meet the expectations of the clients. The key points of responsibility for an SEO project are knowing that there are big changes near the beginning and during setup. But the changes don't stop after deployment. There are continuous improvements to the design and system over time. In this regard, I consider it important to manage expectations and set realistic long-term goals. About what the website can be expected to achieve and in what timeframes we hope these goals will be met. So what should your goal be when doing SEO for your website? Well, everyone's goal is exactly the same; improve page ranking, improve page views and visits and finally increase website sales. "White hat" principles When it comes to SEO and achieving these goals, you have to have principles, and my main principle is, "Good sites get good ratings, and bad sites get bad or no ratings at all." As time goes on with the improvement of search engine technology and the refinement of search engine results, this statement becomes truer and truer. I believe in results through "white hat" (read; "gray hat") principles and methodology. What are "white hat" principles? I guess I would liken it to doing things the honest way and the right way without risk. So develop a good website, promote good linking, have good informative content and keep working on it. And then you are on your way to a good ranking through "White Hat" principles. So why should you do things the "white hat" way? Well, search engines do have some kind of understanding, artificial intelligence. They quickly catch sites that send spam or link to irrelevant sites or have poor cross-linking. It's about being smart, looking long term and wanting your business to grow organically, naturally. So how do I improve my website and make it naturally search engine optimized? Well, that's why you're here! So let's go through a few things you should be doing on your websites from a basic level.Domain names - SEO basics When choosing a domain name, choose one that is relevant to the product or service you will be offering and that is as simple as possible. There are considerations about the brand and the product/service provided that should go into this choice. Involvement of marketing, personal and product understanding is required, but consulting with your SEO expert is also an advantage. At this step I would say take your time and choose wisely. Keep it simple and easy to remember, saying it out loud often will tell if it can be understood by the common man. Many SEO professionals firmly believe that buying a domain that is older and has been around for a while means that Google will not shut it down. What is the sandbox effect? Well, it refers to what Google does with a website or domain that is new or relatively unknown to Google. In many cases, Google's Sandbox effect delegates the new domain to suboptimal inclusion in search results. Regardless of website optimization, it reduces the relevance and ranking of the website for the search term. If you can use your old business domain name, consider it very important. However, if you are buying a new domain name, make it relevant to the product or service being sold or offered on the website. Keep it close, relevant and simple. Relevance is primary. A location-specific domain or an international domain (.com or com.hr)? Personally, I think dot coms are better, mainly because they have international appeal. But if you want it to be specific to your location and region, then consider buying all similar top-level domains, yourdomain.com and yourdomain.com.hr, if you can.Choosing a host - SEO basics Fast, reliable and provides you with everything you need and want. When choosing your host, ensure that the plan you are on is scalable so that any new traffic increases can be adjusted accordingly.Site design - SEO basics There are a few fundamental things to consider when modifying or designing a website.Layout of pages According to research, Googlebot searches websites from left to right and top to bottom. So, given this bit of information, it's clear that you should put our most valuable keywords and information on the left and near the top. Of course, this is a general statement and does not take into account the principles of design and beautification. Keep this in mind when designing the page layout. Place relevant keywords on the left and at the top of the page.Overall page size and loading The overall size of the page is an important factor. The page should load quickly and be easy to browse - SEO basics.Colors and themes One important aspect of marketing - selling - is the use of colors. Meanings are attached to colors in the same way that meanings are attached to words. - Gold is the color of wealth and prosperity. - White is the color of pure innocence and purity. - Pink is the color of femininity and tenderness. - Green is the color of natural things and freshness. - Red is the color of danger and stress. - Blue is the color of calm, intelligence. Most of the world chooses blue as their favorite color. Often represents "trust" The use of color to establish an image or brand is common in the marketing community, but when you visit the websites of many search engine optimization experts, it is obvious that the significance of color plays no part in their web optimization. Although color selection is not an SEO topic, I would consider it a very important factor in what SEO is trying to achieve. Ultimately, for your website – selling more products, building loyalty to your brand and influencing customers. Color research is something you should seriously consider. In the summary of color choices, I suggest you study and learn more about your clients. Explore color choices and their relevance to your core products. If in doubt, I suggest sticking with safe and reliable colors within a safe eye-pleasing design.Browser It is vital to ensure that your website works in all major browsers: Google, Firefox, Opera, Safari, Microsoft Edge. Testing other browsers is also an advantage, but these are the main ones used today. I think providing browser parsing statistics is irrelevant as it needs to work in all browsers.There are many things to consider when designing a website or modifying a website to make it more SEO friendly. These SEO basics will help you do just that. Read the full article

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Friendly web design

Search engine (SE) friendly web design

SE Friendly Web Design or Search Engine Friendly Web Design is one of the essential components to generate traffic to your e-commerce website through search engines. Of course, your website must be attractive to the consumer's eye. But it must also be attractive to the 'eye' of the search engine. Search engines 'read' web pages to find and rank the most relevant ones for each keyword entered by a potential customer. Designing a search engine friendly website is not difficult. Some of the elements you should implement into your design may even seem like common sense. However, you might be surprised to learn how many people don't follow these simple rules and create websites that are difficult for search engines to read.Simple text First of all, the text should be in a simple font. Fancy cursive fonts may look nice, but they are not easy for the eye to scan. Nor are they easy for a search engine to read. This means that the font is basic, the color is simple, and the size is normal. Black, 12 point, Times New Roman, Courier or Arial are preferred. The actual text is not where you want to draw attention. Instead, the theme that the text conveys should be the center of attention. Furthermore, edit your text naturally as you would on a page. Use appropriate paragraphs and bullet points, as well as other devices to break the text into bite-sized pieces. Do not overdo the use of capital letters, bold and exclamation marks. Using as much text as possible (at least 300 words but no more than 900 words). This will help search engines not only find you, but rank you as an expert in the field and place you closer to the top of the list.Avoid unnecessary graphic editing Avoid flashy text and cute graphics at all costs. Make sure each page uses text and specific keywords related to the product. Or the information you use to attract targeted traffic. Text is in focus as far as search engines are concerned. Graphics are for the customer, and each one should sell an aspect of your product and carry meaning. But if your goal is search engine friendly design, think carefully about your text.Correct coding of the page Another thing to avoid in creating a solid SE friendly website design is spam. This can appear on your web page as hidden text in the HTML code. Instead, make sure your HTML code includes meta tags. They're not as big a hook to grab the attention of search engines as they used to be, but they help. And every little bit contributes to a better page ranking!Page layout and navigation Another element of search engine friendly web design, and perhaps the most important, is the layout of your site. Clumsy navigation with blind links on your website not only annoys a potential customer, but also confuses search engines. Confusing the search engines is not the way to improve your rankings, traffic or sales. Use a sitemap if needed and make sure the page hierarchy makes sense. Use a Google sitemap if you have a large website and make sure your navigation tools are concise and specific. No creative misnomers or questionable graphics.Search engine friendly web design elements emphasize simplicity and therefore appear streamlined. Ignoring them will not only turn away customers, but search engines as well. Make your website search engine friendly and watch your traffic increase exponentially. Read the full article

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SEO Content Controversy

SEO controversy about web page content

Strategies related to content One of the ways search engines determine website rankings is by sorting your online content and ranking websites based on repeated keywords or phrases. Content-rich websites have succeeded in search engine optimization (SEO) strategies. While I highly recommend this strategy, there is another point of view that is less dependent on content for exposure to rank websites.Strategies unrelated to content Some webmasters are strong advocates of non-content SEO strategies. These technical experts rely heavily on meta titles and other html-based SEO strategies. Or code for pages that are less content-oriented. Purists on both sides of the argument will say that their approach is far better than the other's. For content sites, I can gauge their success through keyword strategies that are visible in the site's long-term rankings. For non-content sites, they can look at the keywords or phrases used to determine the site's ranking from a more technical source in the code behind the scenes.Which approach is better? Both together. This is really about being able to have your cake and eat it too. You can maximize SEO strategies in coding on your website. As you infuse original knowledge-based content into your website. A combination of these two strategies can work more effectively than either one alone. If you are not well-equipped to manage coding, you should work tirelessly to include knowledge-based articles on your website. The standard negative response to this concept is when a company primarily sells a product or service. And he doesn't feel that original content really works with their online store.Adding knowledge-based articles For example, if your company sells blocks of gourmet cheese, you could include original articles about various cheese offerings. Their taste and texture and the history of each type of cheese. You can include articles that offer recipes that include the types of cheese you offer. We hope you get the idea. By adding knowledge-based articles, you can help your website rank. And help your clients and minimize the need for coded SEO strategies. Until you learn how to best implement SEO without content.SEO content controversy - there will always be a battle over which SEO strategy is best. But I will go so far as to say that the best strategy will be one that incorporates both concepts. And that in the best possible way from the capabilities of the web owner. Although some of the problems want to decide either/or, it's really a both/and solution. However you optimize your website, do your best to implement strategies that work for you in the long run. Too many strategies are short-term props that help you very little in the grand scheme of your website's life. Read the full article