#websiteseooptimization

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SEO Misconceptions

Search Engine Optimization Misconceptions

SEO Misconceptions - since SEO has been around, there have been various myths about it. And the situation is not helped by the number of so-called "experts" who spread them.Here is a list of the biggest SEO misconceptions: - You can't optimize perfectly for every page - There are 10,000 search engines - PageRank is dead - You should repeat your keywords 100 times on each page - Search engines don't have time to ban you for bad SEO - You should submit your website to every search engine there is - You don't need content to rank high - Meta tags are very important - All you need is more links - SEO does not require patience - New pages cannot be listed in search engines - You should have multiple domain names - It's good to resubmit every week or every month If you find companies telling you any of these things, you should run away as fast as possible. Don't pay attention to SEO myths. The only techniques you should use are those that are proven to increase your website's ranking.Unethical and unprofessional business practices There are many unethical, unprofessional business practices in the optimization industry. And you need to make sure that you have enough facts on your side to compare the services that are being offered to you. To have a good SEO campaign, you must not fall victim to those big promises that are always unpromised in the small print. Don't waste money. Invest it properly in good marketing, advertising and content.When inexperienced and unprofessional optimizers cheat uneducated SEO clients, it gives a bad name to everyone working in the field. If someone tells you that keywords are very important or that you don't need PageRank - well, they are completely wrong. If you are trying to make money from your website, you need visitors. And that's where SEO comes in. SEO is important because of the amount of competition you have. When you compete in the global market, you need to stand out. Read the full article

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Boost Your Website Ranking with the Best SEO Services in Noida

SEO (Search Engine Optimization) refers to the process through which a Company’s in Noida visibility in the online world is increased. The main utility of  SEO Agency in Noida, is to increase the desired company’s website visibility in search engines. 

The working of SEO may be technical for a layman, but for our team of technical experts it is relevantly an easier task. Our SEO team ensures proper and relevant words which align with the company image and perception are used. It ensures higher chances of company name being shown in the search engine results in an organic way. Our team of experts have knowledge and experience in every type of SEO services including Content SEO, Technical SEO, Local SEO, International SEO amongst others.  

The SEO services provided by us works on various factors including custom strategy for the client , analysis of other competitors in the market etc. Our team of experts ensures SEO friendly terms and words are being used so that the desired result can show up on the search engines results. 

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Search engine optimization services

Search engine optimization services

Search Engine Optimization or SEO as it is commonly called is a very vital component of digital marketing. Search Engine Optimization brings prospective clients and customers to your business website by enhancing visibility on Google and increasing user engagement.

How Search Engine Optimization or SEO brings more customers to your business Search Engine Optimization or SEO enhances the visibility a website and its content on search engine results pages (SERPs). To put it simply, Search Engine Optimization helps a website appear on the 1st page of a Google search so customers find your business website easily and visit your website more often, more customer visits to your website means more business.

Why Search Engine Optimization or SEO is an important part of a Digital Marketing Plan Search Engine Optimization or SEO ensures your website is easily discoverable, accessible, and relevant to user searches on the internet. People these days rely on Google search to find the product or services they require, a customers buying journey usually begins with a search on search engines like Google and Bing.

As part of a good digital marketing plan Search Engine Optimization or SEO significantly increases your website’s traffic and enhances the recognition and recall of your brand, securing a top spot in a Google search can make your company a market leader.

How Does Search Engine Optimization or SEO help Attract New Users and Customers

Search Engine Optimization or SEO helps businesses attract new users and customers by making their website more appealing to search engines. A website that ranks higher in Goole search results is more likely to be visited by users.

By targeting specific keywords and phrases, Search Engine Optimization or SEO enables companies to attract users who are actively searching for information related to their products or services on the internet. This targeted approach means that the website traffic generated by SEO is often highly qualified and more likely to convert into customers.

Moreover, SEO strategies are designed to improve the overall user experience, which search engines now prioritize as a key ranking factor. This means that by optimizing your website for SEO, you’re also creating a more user-friendly platform that can foster customer loyalty and encourage repeat visits.

Search Engine Optimization or SEO is more than just a set of techniques to improve website ranking; it’s a comprehensive approach to digital marketing that supports and enhances all other marketing efforts. By increasing visibility, driving traffic, and improving user experience, SEO helps companies build a strong online presence and attract new users and customers.

Call 9912 860 189 or 8309 610 383 visit our website https://www.lhwebservices.com/ for Search Engine Optimization Services

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Search Engine Optimization services by LH Webservices

Search Engine Optimization services by LH Webservices improves your company website visibility on search engines like Google, Microsoft Bing etc. to help your target audience discover and interact with your brand easily, by achieving higher positions in search rankings, your company website attracts more organic visitors and prospective clients. This increase in quality traffic is important for brand building, driving conversions, ultimately boosting sales and generating profits for your business.

We are happy to get into details of how SEO can help your company grow Call us at +91 991 286 0189

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SEO Misconceptions

Search Engine Optimization Misconceptions

SEO Misconceptions - since SEO has been around, there have been various myths about it. And the situation is not helped by the number of so-called "experts" who spread them.Here is a list of the biggest SEO misconceptions: - You can't optimize perfectly for every page - There are 10,000 search engines - PageRank is dead - You should repeat your keywords 100 times on each page - Search engines don't have time to ban you for bad SEO - You should submit your website to every search engine there is - You don't need content to rank high - Meta tags are very important - All you need is more links - SEO does not require patience - New pages cannot be listed in search engines - You should have multiple domain names - It's good to resubmit every week or every month If you find companies telling you any of these things, you should run away as fast as possible. Don't pay attention to SEO myths. The only techniques you should use are those that are proven to increase your website's ranking.Unethical and unprofessional business practices There are many unethical, unprofessional business practices in the optimization industry. And you need to make sure that you have enough facts on your side to compare the services that are being offered to you. To have a good SEO campaign, you must not fall victim to those big promises that are always unpromised in the small print. Don't waste money. Invest it properly in good marketing, advertising and content.When inexperienced and unprofessional optimizers cheat uneducated SEO clients, it gives a bad name to everyone working in the field. If someone tells you that keywords are very important or that you don't need PageRank - well, they are completely wrong. If you are trying to make money from your website, you need visitors. And that's where SEO comes in. SEO is important because of the amount of competition you have. When you compete in the global market, you need to stand out. Read the full article

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Optimization for Google and Yahoo

Optimizing your website for Google and Yahoo in five steps

Optimization for Google and Yahoo - the mere thought of SEO is enough to make most webmasters nervous. A good search engine ranking is a surefire way to make money from a website, but it's not an easy task. The exact ranking algorithm used by the top search engines is one of the world's best kept secrets. You should keep some basic principles in mind.Site design - optimization for Google and Yahoo The structure of your page is important because it is how search engines see how each page relates to the other. When your website is crawled, the search engine will quickly be able to assess the relevance and quality of your website according to the sitemap. Creating a good sitemap involves naming your pages using your most popular keywords. While at the same time ensuring that you give it an accurate and concise name. There are penalties for keyword spamming!Optimize for your audience, not the search engine. Search engines prefer pages about a specific topic because specialized information is more useful to search engine users. So, for example, your site would have a better chance of ranking highly if it was dedicated specifically to lamp shades. And not to home furniture or lighting in general. This is because someone searching for "lamp shade" would be better satisfied with a website full of information specifically related to lamp shades. Instead of a general home furnishing page with only a paragraph or two devoted to lampshades. Many sites have been successful by focusing solely on providing a site that meets the needs of their audience. And not the needs of search engines. If possible, survey your users to find out what they want from the site and if they have any suggestions. The more you know about your audience, the better design you can create. Make it easy for visitors to interact on the page, and for you to answer their questions.Tag your internal text links and alternate image tags Why? The main reason is that search engine spiders cannot read images. Everything without text means nothing to a spider. Other benefits of image tagging include the ability to search for an image in browsers such as Google Image Search. Image text also allows visually impaired visitors to use your site more effectively. And it generally helps improve the textual content of your page for search purposes. An image tag is just a clear description of the image using keywords. Just don't include too many keywords in your alt text as there are penalties for keyword stuffing!Update your site regularly Your site's ranking will improve if search engine spiders see that it is updated frequently. Aim to add new content at least once a week to create a vibrant site. The more often Google has to come back to crawl your page, the better you'll rank. Pages that do not change will eventually be returned in favor of pages whose pages are fresher.Link to pages related to the topic Quality backlinks are crucial for SEO because they tell search engine spiders that a page is popular and/or important. Backlinks are links that point to your website from another site. Therefore, linking to relevant pages is a great way to increase your search engine rankings. If you can, try to implement circular linking, where the websites you link to also link to each other and back to you. For example, you link to website A and website B, which link to you and each other. The more link clusters you can get this way, the more relevant your site will be considered. Did you realize that broken links can actually hurt your search engine optimization? If you post a link and your link partner withdraws the link within 6 months, your ranking may drop. So it's crucial to regularly check your links to make sure they're linking back to you.Search engine optimization is not something that can be done once and left alone. It requires constant effort and attention. The best way to stay up to date with new SEO developments is to keep reading comments and recent articles from SEO experts. In general, remember that the best websites are always the ones people want to use. Sites like the BBC, eBay, Apple and NASA. If your top priority is creating the best website for your users, then you're on the right track. Read the full article

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Web Design Facts

Three important facts of web design

Fact 1: We cannot deny the fact that when browsers enter a website, they are looking for something that is relevant to their needs. If they ended up in a certain place through an ad, then they would expect to see something related to that ad. Fact 2: On the other hand, when a search engine scans a website's content, it looks for content that is useful enough for other sites to reference. It is expected to locate content that is consistent with the keywords. Fact 3: Moreover, visitors who go to the shopping cart expect to find high-quality photos, different applicable views. And finally, a concise and clear description and costs. They also expect that the shopping cart should work in all types of browsers. But unfortunately, some viewers do not find what they need on the website. Or sometimes find it difficult to navigate the site. The following things should make you aware of why websites fail. One fact that web designers need to know is that people won't land on your site if they can't find their way around it. Because of this concern, web designers must consider that they need to conceptualize web pages that are user-friendly and easy to understand. For most customers or viewers, a very extravagant design won't matter until they get lost in your site.Your competitors are just a click away When designing your website, think very carefully about the things that could give you an edge over your competitors. Think about the things you can offer your customers to keep them on your site and choose you above all else.People hate slow websites - web design facts Designers must understand that browsers can be very impatient when surfing the web. Therefore, designers must find a way to minimize the slowness of websites, while at the same time offering viewers quality content.Search engines look for relevant information dr. Jim Jansen of the Penn State School of Information Sciences and Technology said, “A website must be relevant to the searcher's needs. Otherwise, by the time the three minutes are up, 40 percent of searchers will move on. While some may have found what they wanted, others simply gave up and moved on to another site." When designing websites, designers can't help but become graphic artists with the goal of making your site look great. But sometimes without information. So keep in mind that it is important to make your website attractive. But it's just as important to put the information your visitors need on your website.Pages should have clear summaries The first thing that appears on the results page in response to a search engine query is the page summary. The summary explains everything about your page. According to a study conducted by Penn State, more users or searchers can be attracted to a page using a summary. That is if the summary is informative enough and gives relevant and enticing information about the place. dr. Jim Jansen said, "For site developers, if you want to be seen, it's absolutely critical that your summary be crystal clear about the purpose of your website." Read the full article

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Search engines

Search engines importance

It is the search engines that finally bring your website to the notice of potential customers. When a search topic is entered, the search engine will almost immediately sift through the millions of pages it has indexed. And present you with the ones that match your topic. The searched terms are also ranked, so that the most relevant ones come first. Remember that a potential buyer will probably only look at the first 2-3 entries in the search results. So it matters where your website appears in the search engine rankings. Furthermore, everyone uses one of the top 6-7 search engines and these search engines drive more visitors to websites than anything else. So ultimately it all depends on the search engines that clients use and how they rank your site. Keywords play an important role than any expensive online or offline advertising of your website.Finding the information page Surveys have revealed that when users want to find a website for information or to buy a product or service, they find your site in one of the following ways: - The first option is for them to find your site through a search engine. - Second, they find your page by clicking on a link from another website or a page related to a topic of interest to them. - Occasionally they find a site by hearing about it from a friend or reading about it in an article. Therefore, it is obvious that the most popular way of finding a site, through a search engine, represents more than 90% of online users. In other words, only 10% of people searching for a website will use methods other than search engine.Ranking algorithm All search engines use a ranking algorithm. And one of the main rules in the ranking algorithm is to check the location and frequency of keywords on the website. Don't forget that algorithms also give weight to backlink population (the number of websites linking to your site). When the optimization is performed by a qualified, experienced SEO consultant, your site can rank highly in the search engines. With a better knowledge of search engines and how they work, you can do it yourself. Read the full article

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Backlink

What is a backlink?

A backlink (otherwise known as an inbound link) occurs when another person's website links to yours. If you're trying to understand the meaning of backlinks, you've no doubt done a little research on driving traffic to your website. And saw how important it is to have backlinks to generate traffic.Correct SEO optimization It works like this. . .first, create a website. Hopefully, you've built your website the right way by using the right structure and keywords. So your website is on the right track to be search engine optimized. If you use the right SEO (Search Engine Optimization) strategies, you will rank high in the search engines. This means that when someone enters a search engine to look for something your company offers, you will come up on the first page of search engine results (instead of your competition). So, search engine optimization is important and you should keep it in mind while building your website. Now we get into a more detailed answer to the question "What is a backlink". Important to keep structure and keywords in mind as you create and add to your website. But the most important factor in good SEO for the rest of your website's life is adding and maintaining backlinks. The reason is simple.Backlink and search engines Search engines use backlinks to evaluate how valuable your site is. If you have many other links to your site, it tells the search engines that you have a reputable site that is worth showing high in the results. So you are progressing in rank. While the quantity of backlinks contributes to your ranking, it is also important to ensure that you maintain a high quality of backlinks. Try to avoid backlinks from sites that have nothing to do with your site. Also, it is better to have backlinks from other high-ranking sites (as long as they are related to yours).Building backlinks There are many ways to build backlinks. You can hire a service to do this for you. But just make sure you do your research to make sure you're getting enough high-quality links for what you spend. You can do this yourself. It's time-consuming and can be frustrating, but it's crucial to your site's ranking.If you choose to do link building yourself, you can manually ask others to link to you. You can also manually submit your site to the most reputable directories. Or you can submit articles linking back to your site to many article directories. You can participate in forums and other social media platforms so that people keep clicking on your link. These are just a few of the many ways you can increase the number of backlinks to your site. Now that you have a basic answer to the question, "What is a backlink?", it's time to start adding them to your internet marketing strategy. Read the full article

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SEO similar to marriage

Search Engine Optimization (SEO) is a bit like marriage

SEO similar to marriage - in marriage you try to learn everything you can about the other person so you can determine how best to communicate with them. And connect with her needs and help her learn something more about you. It's not really like dating because when you're dating you're often trying to show your best side. Marriage often reveals those little flaws that are part of the human makeup. Search Engine Optimization (SEO) is a bit like a marriage because you try to learn everything you can about SEO. And then you hope that the search engine learns enough about you to help you rank your site.Help search engines learn all about you Perhaps the best way to describe SEO is as a bold attempt to help search engines learn everything they can about you. It's a bit like telling someone you have a 1972 Chevy Camaro for sale. Rather than putting together an extensive portfolio of images, descriptions and charts to help a potential buyer see the car's value. For years, businesses have understood the primary reasons for representation. Sometimes a presentation is enough to encourage a potential customer to make a purchase. The Internet is a cyber extension of that thought process.Impress the search engines first An eye-catching web design might make an impression on a customer, but you have to bring them to your site before they can be impressed. Therefore, the first logical step is to impress the search engines so that clients can find you more easily. Search engines are constantly improving to allow them to entrust excellent ranking positions to excellent sites. And at the same time they punish those who work with unethical SEO practices. Strive to show the search engines that you have developed a website that really has a lot to offer by adopting consistent and honorable SEO practices.SEO strategies mean little to your online customer SEO Similar to Marriage - Interestingly, SEO strategies mean little to your online customer. They just learn that when they go to your website, it's beautifully designed, rich in content, and has a great online experience. The good news is that your clients don't need to know the details of why you're using SEO practices to benefit from using these online strategies. Keep working on helping search engines understand your business website. Ultimately, you help current and future customers when you pay attention to the very things that your customer could care less about. In this case, not knowing could ultimately help them – and you. Read the full article

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Optimization for search engines

Optimization for search engines - A good search engine's job is to do its best to accurately match a human user's keywords with relevant web pages. So it stands to reason that those sites that have content that is frequently searched for - content that has been optimized - will rank higher in search engines than other sites.

Here are five tips for optimizing your content for search engines

Advice #1Don't rely solely on meta keyword tags: Five to ten years ago, you could do good search engine optimization by simply submitting your website to a ton of directories and loading your HTML with meta keyword tags. Information that search engines could see, but casual site visitors could not. Nowadays, keyword meta tags do almost nothing to help your website achieve strong rankings. However, it never hurts to take the time to find good meta tags. Because some search engines still use them to classify your website. Go ahead and use them, but don't rely solely on them for your optimization strategy.Advice #2Make sure the content is relevant to your site's mission. Gone are the days when your site could be stuffed with irrelevant keywords. Search engine meta crawlers are becoming increasingly sophisticated in evaluating content quality. Instead, focus on finding content keywords that accurately reflect the mission—or goals—of your site. It will also increase the chances that people who really want the content you offer will visit your site.Advice #3Find content that is frequently searched in search engines. This is quite simple, but it is often overlooked by webmasters and content creators. Make sure the content you use on your page is related to the keywords people are actually searching for. However, there's really no way to find out without using a keyword optimization tool (see #5 below).Advice #4Use keywords that are found on as few competing pages as possible. Yes, you want keywords that are popular, but not so popular that everyone and his brother has them on their websites. Instead, competitive keywords are the magic ones that are searched for frequently and are underrepresented on other sites.Advice #5Use a keyword optimizer for best results: In order to get optimized content, you will need a keyword optimizer. We recommend using Wordtracker, one of the better tools available today.Optimization for search engines is almost as important as good content. Without it, the people you're really targeting will rarely find your website. Embedding your site with content that is rich in keywords that people are actually searching for, but there are only a few competing sites with that content. It's one of the smartest things you can do to improve your website's rankings. It's worth spending an hour or so to really get to know the keyword optimization tool. And start finding the keywords that really set your site apart. I guarantee your competition is already doing this. Read the full article

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Buying backlinks

Should you buy backlinks?

Buying backlinks - many webmasters know how important it is to have backlinks to their sites. Many do the tedious work of getting backlinks themselves, which takes time and patience. In the past, it seemed that only large corporations could afford the money needed to actually buy backlinks. So they were the ones who ended up first in the search engine rankings. But things have changed and many services are now available to small business owners. Although these types of services are not cheap (especially if they are reputable), they can be very worthwhile. When deciding whether you want to buy your backlinks or continue building backlinks yourself, you need to assess how valuable your time is to you. And how much you are able to spend to free up some of that time. If you decide to buy backlinks, be sure to follow some simple guidelines.Quality backlinks - buying backlinks Remember, not all backlinks are of the quality you need. A common misconception in the internet marketing industry is that the more links you can get, the better off you will be, no matter what. More backlinks will raise your search engine position only if the links are of high quality (relevant). If the links are coming from link farms or from poorly ranked, disreputable sites, then it can actually hurt you in terms of search engine rankings. Keep this in mind when checking out services that sell backlinks. Research where the links are coming from. And make sure you have something that can allow you to track the results yourself.Decision to buy backlinks Deciding to buy backlinks can bring you a sigh of relief. It's definitely the easiest way to get your website up in the search engine rankings. But remember, quality connections don't come cheap. You don't necessarily have to choose the most expensive connections. But try to avoid just getting the most links you can get for the lowest price. Again, research exactly what you will get for your investment. Make sure all your links don't come from the same place. This is a big no-no according to search engines. Also avoid public sites with links. They are more likely to be tracked and flagged by search engines. Also, don't pay a monthly membership to maintain your connections. You are better off paying a one-time (perhaps higher) fee for one link than paying continuously month after month and risk losing your position when you don't pay for one month for some reason. You are much better off buying permalinks. That's fine if you can only afford one at a time. Just add a link every now and then and your page will gradually rise in the rankings until you can afford to pay more.The decision to buy backlinks is a good one if you do it the right way. In accordance with the rules set by the search engines themselves. Just make sure you do your research on who is selling them to you. Read the full article

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SEO harvest

SEO harvest of website users

SEO harvest - when a web user visits a search engine, they will type in the search term they want to search for. And then wait for the results. The ones that end up with results that can include over a million web pages. Each of which is ranked according to the terms of the search engine. Can you reasonably expect a web searcher to wade through 50 pages of results to find your store? I think it's more reasonable to assume you have 3-5 pages at most to capture potential customers. If consumers don't find what they're looking for by then, their interest wanes or they try to search using a new set of keywords.

Start with SEO strategies

It's not enough to simply develop a new website and hope it takes off. You need to be proactive in promoting your name. The best term for Internet marketing is Search Engine Optimization (SEO). Although there are a wide variety of marketing opportunities on the Internet, you really need to start with SEO strategies. If you can't get the attention of search engines, it will be almost impossible to get the attention of potential customers. Why is that so? It is estimated that more than 90% of new destinations determined by web users start using a search engine. SEO strategies are to your website what the best word-of-mouth advertising is to a brick-and-mortar store. If you can rank well in the search engines, you have gained a benefit that surpasses almost any other form of internet marketing. As with any marketing technique, SEO requires planning, implementation, and some patience while you wait to see how your work pays off. Like a farmer who plants a crop, you will not immediately produce a harvest. Every farmer knows that you reap later than you plant and that you harvest more than you plant. This is an important concept for those online business owners who don't think SEO is important to their online success.

Advertising budget

If you want to pursue pay-per-click advertising or simple signature-based advertising when you post on a forum or blog, you might get some visitors. But it won't reap the same harvest as solid SEO strategies. When you look at SEO as an unnecessary step in website implementation, you're ultimately leaving your website to a bloated advertising budget. Without any guarantee that any online search engine user will be able to find you. If you want to attract clients, explore the many aspects of SEO. Read the full article

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SEO Terms 2

Seo Terms For Newbies - Part 2

SEO Terms 2 - SEO stands for Search Engine Optimization and a newbie is someone who is new to something. So if you are a SEO Newbie then these basic terms are going to assist. Use this list of terms as a quick introduction into the language of SEO.IP address Every Internet user and every server has a numeric address ñ they look like this 123.45.67.890. Keyword Keyword in a word used in a search query. In SEO, web pages are typically optimized for specific keywords. Accurate keyword targeting is considered by most to be essential to effective SEO. Keyword density A measure of the percentage of key words on a page. When keyword density is inflated artificially, it is often referred to as keyword stuffing. Latent semantic indexing (LSI) Latent Semantic Indexing, uses statistical algorithms to retrieve relevant documents even when they do not share any of the words queried. Manual submission The process of manually submitting a web page to a search engine or directory as opposed to using submission software or a submission service. Same as Hand Submission. Natural Linking Describes the hypertext links found on web sites that are part of text content and that link to expanded or add extra information to the subject. Nofollow If you don't want the Googlebot to follow a you can use the following tag in your href links - rel="nofollow" PPC Pay Per Click. An internet advertising payment system where the advertiser only pays for an advertisement when it gets click on. So an ad may be on a page that gets 1,000 visitors but if only 6 click, then the advertiser only pays for 6. Ranking Refers to where a web page is listed in the search results for a particular query. For example, if one of your web pages is listed a position 7 for ìcatî then your page is said to have a ranking of 7 for that term. Reciprocal link Is basically a link swap. I will put a link to your page on mine if you will give a link back from your page.PageRank Google's measure of the link popularity of a page. SERP(S) Search Engine Results Page(s). When you search for a term in a search engine it brings back a page full of responses this is the SERP. SEO Search Engine Optimization. This is a collective term used to describe activities that aim to improve a web pageís search engine ranking. Sitemap A map to your site. A sitemap contains links to every page of your site which may assist spiders to index all your pages. Spider An internal search engine program that travels the internet following links from one page to the next and from one site to the next. As it ëcrawlsî it collects information from the sites it visits and then that information is stored in the search engine's database for using in search engine query results. Spidering The process of what the spiders do. Server Side Include (SSI) Is a form of HTML command that is kept off the page and on the server. It allows the webmaster to insert the same thing on many pages and allows them to make changes to that thing in just one place. For example a navigation bar may occur on every page, but if it is set up as a SSI, if a change is needed then the webmaster only need change it once and it will automatically be changed on every page. Unique visitor Used to describe one individual person visiting a site. That one individual may visit the site multiple times, therefore log files normally show more visits than unique visitors. URL URL is short for Uniform Resource Locator or Universal Resource Locator. It is the unique Internet address that every website must have in order to be located. Eg www.discover-voip.info.SEO terms 2 - a list of terms that continues from the SEO terms 1 page. Read the full article

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SEO Terms

SEO Terms For Newbies - Part 1

SEO terms - a newbie is someone who is new to something and SEO stands for Search Engine Optimization. So if this is you, here are some terms you will be hearing and need to be familiar with. This list of terms, is by no means exhaustive but is meant as a basic introduction to the language used in SEO. At the rate new terms area appearing, by the time you have finished reading this list someone will have probably invented a new term, but at least you will have the basics. So lets get started.Above the fold This is derived from the reference to the top part of a newspaper. Above the fold is used on the Internet to describe the top part of the page that the visitor can see without scrolling down. AdSense Google's contextual based ad program. Use AdSense, by placing the ads on your website and earning revenue from when visitors click on the ads. AdWords Google's pay per click (PPC) advertising program. Use AdWords when you want to buy advertisement to send traffic somewhere. Algorithm Algorithms are complex sets of rules based on mathematical equations. With regard to SEO the algorithm is how the search engines rank web pages in itís search results. Some SEOers feel that is they can figure out the algorithm, they can obtain higher search engine rankings. Anchor text Also called link text. Is the blue underlined text on web pages that you click to go to another page or site. (Note: The link does not necessarily need to be blue or underlined but this is the traditional standard). Backlink / Back link A link on another page that links to the page you are viewing. Also known as inbound link. Click through rate (CTR) Often used in Internet marketing to describe the percentage of users who click on a link or advertisement. IF a page has 100 visitors and 12 click on the link then the page has a CTR of 12%. Cloaking The practice used by some web sites to send one page to a search engine for indexing while serving an entirely different page to everyone else. So what the search engine sees and what you see are two different things. It should be noted that the practice of cloaking can get your site banned from the search engines. Conversion rate (CR) The percentage of site visitors that deliver your most wanted response (MWR). The CR is an important measure of the effectiveness of your online sales effort. If your site is selling an e-book and if 3 out of every 100 visitors buys your book then your site has a CR of 3%.CPC Cost per click. The total cost of an advertising campaign divided by the resulting number of unique visitors. CPM Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banner advertising industry. Dead link A link to a page, that no longer exists or has been moved to a different URL. Search engine spiders regularly remove dead links. Deep linking The practice of linking to the inner pages of another web site - as opposed to linking to the homepage. Google bomb / Google bombing The practice of using anchor text to make a page show up in the Search Engine Results Pages (SERPs) under keywords that are out of context for that page. It should be noted that Google is taking steps to prevent this practice. Hand submission The practice of visiting each search engine and directory and submitting the registration form by hand as opposed to using a software program. Some systems will not accept automated submissions. Same as Manual Submission. Heading tag A HTML tag represented by , etc, to H6. These tags denote a text size with H1 being the largest. The heading tags may have significance in SEO with search engines appearing to assign more weight to keywords within heading tags. Hidden text Text on a web page that is visible to spiders but not to human visitors. The aim is to load the page with keywords without deterring from the visitor's experience. This is mostly done by making the text the some color as the background. Most search engines can now detect hidden text and consider it a form of spaming. Pages that contain hidden text are penalized or even de-listed. Hit One hit is one request for a file on a web server. A visitor opening a page with 3images will in the process generate 4 hits. Hot linking The practice of displaying images files, video files etc. on a web site when those files are on another (usually someone else's) server. Effectively the site displays content that uses up someone else's bandwidth. Hot linking is generally considered unethical unless prior permission is obtained. HTML Hypertext Markup Language is the primary language used to write web sites. Consists of tags . HTTP Hypertext Transfer Protocol is the most common transfer protocol used to facilitate communication between servers and browsers.SEO Terms - The list of terms will continue on the SEO Terms 2 page. Read the full article

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SEO Content Controversy

SEO controversy about web page content

Strategies related to content One of the ways search engines determine website rankings is by sorting your online content and ranking websites based on repeated keywords or phrases. Content-rich websites have succeeded in search engine optimization (SEO) strategies. While I highly recommend this strategy, there is another point of view that is less dependent on content for exposure to rank websites.Strategies unrelated to content Some webmasters are strong advocates of non-content SEO strategies. These technical experts rely heavily on meta titles and other html-based SEO strategies. Or code for pages that are less content-oriented. Purists on both sides of the argument will say that their approach is far better than the other's. For content sites, I can gauge their success through keyword strategies that are visible in the site's long-term rankings. For non-content sites, they can look at the keywords or phrases used to determine the site's ranking from a more technical source in the code behind the scenes.Which approach is better? Both together. This is really about being able to have your cake and eat it too. You can maximize SEO strategies in coding on your website. As you infuse original knowledge-based content into your website. A combination of these two strategies can work more effectively than either one alone. If you are not well-equipped to manage coding, you should work tirelessly to include knowledge-based articles on your website. The standard negative response to this concept is when a company primarily sells a product or service. And he doesn't feel that original content really works with their online store.Adding knowledge-based articles For example, if your company sells blocks of gourmet cheese, you could include original articles about various cheese offerings. Their taste and texture and the history of each type of cheese. You can include articles that offer recipes that include the types of cheese you offer. We hope you get the idea. By adding knowledge-based articles, you can help your website rank. And help your clients and minimize the need for coded SEO strategies. Until you learn how to best implement SEO without content.SEO content controversy - there will always be a battle over which SEO strategy is best. But I will go so far as to say that the best strategy will be one that incorporates both concepts. And that in the best possible way from the capabilities of the web owner. Although some of the problems want to decide either/or, it's really a both/and solution. However you optimize your website, do your best to implement strategies that work for you in the long run. Too many strategies are short-term props that help you very little in the grand scheme of your website's life. Read the full article