Why social media marketing is important for small businesses?
Social media marketing is important because it allows you to reach your customers.
In the past, I've been convinced by the mantra that social media marketing is only for big businesses with deep pockets and a dedicated marketing team. But as I spend more time as an author and entrepreneur, I've come to realize that this isn't true.
While it may seem like a hassle to navigate Twitter or Facebook on a regular basis, they're actually great tools for engaging with your audience—and the best part is they're absolutely free. The key is using them in a smart way: Researching your audience and building relationships with them through conversation is one of the best ways to learn about what they want and create content specifically tailored to their needs. You'll find that social media can be an incredibly powerful tool when used correctly, even if you don't have high-level business acumen like some of your competitors might.
Social media helps you listen to your customers.
Social media also gives small businesses the opportunity to listen directly to their customers. Social listening is the practice of monitoring your social media channels for mentions, questions, and feedback. This can help you gauge your customers' opinions about your business and allow you to use this information to improve the customer experience. When a customer has a positive or negative experience at your business, they often share it with their friends—and sometimes with thousands of strangers online. By listening on social media, you'll be able to see what people are saying in real-time and respond accordingly. (More on how you can use social listening later.)
You can also use this feedback from customers as inspiration for content for your social media channels. If there's something that people are saying about your business, whether good or bad, it may be worth creating a social post about it!
Social media can help you find new customers.
Social media is a fast and cost-effective way of spreading the word about your business. It can help you reach new customers, expand your customer base, and drive sales upward.
Specifically, social media gives you an opportunity to use targeted advertising to bring new customers to your products or services—and it helps you do this with relatively little effort. For example:
You can run Facebook ads that target people who fit a specific profile (for example, women between the ages of 25 and 35 who live in India). These ads would show up only on their News Feeds.
On LinkedIn, you could post information about a product or service and then target that post at people who work in a particular industry (for instance, technology startups) or hold a certain job title (for example, UX designers). That way, the posts would appear only on the feeds of people whose profiles match those criteria.
These approaches have proved successful for many businesses. One clothing brand used targeted Facebook ads to grow its customer base by 5X in just six months! And one company's LinkedIn ad campaign generated 4X as many inquiries from potential clients as its previous approach had done—allowing them to complete more sales than ever before.
If you're unsure about which approaches are most likely to work for your business, consider using social media management tools like Hootsuite or Sprout Social. These tools let you schedule posts ahead of time so that they'll go out automatically when it's most convenient for your audience. They also let you monitor how well those posts are performing so that you know what's working well and what isn't.
Social media is inexpensive, so you don't need a big marketing budget.
Unlike other marketing methods, the costs associated with social media are almost entirely labor-related. Social networks are free to join and use, simply requiring an account creation in order to get started. If you'd like your social media posts to reach more people than just your followers, you can also pay for advertising which is available on most platforms at a very low cost per click (CPC). The ability to set your own budget makes it easy to control how much you spend while increasing the number of people who see your content. This makes social media marketing far less expensive than traditional marketing methods such as print ads or billboards.
In fact, if you're first starting out on Facebook, Instagram, or Twitter, you can get started with as little as Rs 500 per day on Facebook and Instagram or Rs 200-300 per day on Twitter. With such a low cost of entry and the ability to choose from a range of different objective-driven campaigns on each platform, there's really no excuse not to give it a go!
Small businesses often need to prove themselves before they're taken seriously — social media can help.
It's often hard for small businesses to get their brand names out there. People have to see and hear you before they'll even consider buying from you. Social media allows them to do this in an easy, low-commitment way. Each social media account serves as a sort of billboard advertisement for your company, providing potential customers with information about what you sell or offer, who you are, and what kind of reputation you have. It's a freeway for your business to display its character and authority in a field before someone is willing to invest themselves in your product or service.
Social media can help you humanize your brand.
Your audience will get to know your brand better, and that makes it easier for them to trust you. When potential customers can see what type of people work behind the scenes at a company, they feel more confident in buying from that business. It’s that simple!
The easiest way to show off your personality on social media is through graphics. When you write content for any platform, add an image or two to make it more visually interesting. Graphics also act as eye-catching headlines and make your profile stand out in comparison to text-only posts. Create a Pinterest board with quotes about your industry or showcase a graphic designer’s latest project on Facebook.
You can also use videos to humanize your brand! Take advantage of Instagram’s Stories feature by posting short clips about new products or sales promotions and adding stickers for extra flair. You could even post team member interviews that show off their unique abilities and backgrounds! People love getting an inside look at how businesses operate, so give them something fun to watch.
You should be using social media for these reasons.
Here are four reasons why you should be using social media for your business:
- It’s where your customers are. Social media is an essential part of people’s lives, from their personal and professional lives to their social lives. If you want to grow your business, you need to be where your customers are.
- You have the opportunity to get in front of a lot more people than you would otherwise be able to reach. For example, on Facebook, if each of your followers has about 100 friends in their network, that means that by posting just one update on Facebook, you can potentially reach 100 new sets of eyes outside of the people who already follow you.
- By being active on social media and engaging with them consistently (without being annoying or spammy), they will remember that they like what you do and will keep coming back when it’s time for them to make a purchase decision or refer someone else who needs what you offer as well.
- By staying relevant through social media marketing, it creates trust with your audience (customers). When people see brands they follow sharing information that interests them online on a regular basis, helps build trust because there is no barrier between the brand and customer—they can talk directly whenever they want!
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Whether you sell routers, pillows, shared web hosting, or car washes, your customers — and potential customers — are on social media. Not only do you need to be there too, but you also need to be there in the right way. Read more at: https://bit.ly/2HkP5yE
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😭Does social media marketing work for a small business?
Cat videos are only helpful if you are a pet store or vet. What do you share to attract an audience that likes what you do and how you do it?
☑️ Watch this 1-minute video to discover what to share online that your customers want to see. >> https://youtu.be/SfcH2yqqBiw
If you would like to discover what this approach means for your business, please schedule a call. Go to: https://onlinemarketinginabox.com/discover.
👍 PS: If you liked this video please comment and share!
Video highlights:
00:07 The answer to social media marketing works for small business
00:14 What is the right stuff to share on social media?
00:25 What do your customers want to see on social media?
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