#soblr

[jdpink]

The earliest attempts at crafting nonalcoholic beer in the United States date back to the days of the Volstead Act, when, under Prohibition, the legal alcohol content of any beverage was set at 0.5 percent. Facing certain financial ruin, inventive brewers at companies like Pabst and Anheuser-Busch developed a technique for making “near beer” that could meet this legal threshold. Their method involved fully brewing a standard beer—from mash to boiled wort to hops and fermentation—then boiling off the alcohol until the alcohol content was sufficiently reduced. A second option, developed later in the 20th century, involved reverse osmosis, essentially an elaborate filtering method via distillation that arrived at the same result: a beer at less than 0.5 percent alcohol content, “dealcoholized” from a fully realized base product.

And so it went for nearly a hundred years. Somehow, with all the immense sales growth and large-scale investment in craft beer across the late 20th and early 21st centuries, nonalcoholic beer remained staid—a drinking culture castaway relegated to an afterthought produced by only the largest beermakers.

How quickly the world changes. In 2012, a guy named Bill Shufelt was balancing a high-level career as a trader for a global asset management firm while training for an ultramarathon (as one does). He made the choice to go sober—“a life hack,” in the current parlance.

He linked up with an experienced brewer named John Walker, and together they tested and tinkered, brewing batch after batch in an attempt to create nonalcoholic beer from scratch—no boiling or osmosis or dealcoholization required. It took them years to get the recipe right, and its exact steps remain a closely guarded secret. But in 2018, Shufelt and Walker canned the first commercial shipment from their new nonalcoholic beer brand, dubbed Athletic Brewing Company—an aspirational bit of naming that speaks to the brand’s ongoing remit within the world of high-performance athletes.

Rarely in American consumer history are we given such a clear-cut case of a mono-brand industry disruption of measurable scale and influence. In less than five years, Athletic—no doubt aided by the fiduciary acumen and connections of its co-founder—has been able to raise $226 million and counting in venture capital.

Athletic is, according to Inc. magazine, the 26th fastest growing company in America—that’s any company, not just beer—with an eye-popping three-year revenue growth metric in the neighborhood of 13,000 percent.

https://punchdrink.com/articles/nonalcoholic-beer-golden-age/

[jdpink]

Taking naltrexone on an as-needed basis rather than as a daily dose may be more tolerable for some people because it allows their dopamine levels to recover in between uses. The approach could also let people feel more in control of their treatment. The practice is more widely embraced in Europe, where regulators in 2013 approved the medication nalmefene for similarly targeted dosing by people trying to drink less alcohol.

Dr. Lorenzo Leggio, a physician-scientist at the National Institutes of Health, said the latest study was “very important” because, while alcohol treatments had traditionally been designed for people with severe addictions, far more people, like the study’s participants, had mild or moderate alcohol disorders.

[yogesa]

#ItAintNoArt #Art by #GuessWho #Graffitti #Style #StreetArt at #ChurchStreetBangalore Anonymous graffiti artist based in #Kochi #Kerala active since 2012, uses street art as a subversive medium of expression .. : #wiki #mobile_photography #phonography #androidphonography #bangalore #bengaluru #igersofbangalore #soblr #bangalore_diaries #streetphotography @streets.of.india @streetphotographyindia @streetphotographyinternational (at Bangalore, India)

[yogesa]

#ArtforArtssake Remember: It costs nothing to #encourage an artist, and the potential benefits are staggering. A pat on the back to an artist now could one day result in your favorite film, or the cartoon you love to get stoned watching, or the song that saves your life. Discourage an artist, you get absolutely nothing in return, ever. -KevinSmith Featuring #Artist #VeereshDMBangalore #mobile_photography #phonography #instaArt #artistsoninstagram #paintings #colours @nammabengaluru @namma_karnataka #soblr (at Karnataka Chitrakala Parishath)

[yogesa]

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A post shared by Yogesh Naik (@y.o.g.e.s.a)

#unicycle "I could hop up on a unicycle and balance a wheelbarrow on my eyebrows but I'm far too busy." ~ #VictoriaWood At the 20 years celebration of #VolvoGroupIndia #palacegrounds #bangalore #mobile_photography #soblr #instagood #smartphone #withgalaxy #phonography #noedits #wearevolvogroup #mobilephotography #photography #photooftheday #streetphotography #travelphotography #nofilter (at Bangalore Palace) https://www.instagram.com/p/Bpuhq3ng4xd/?utm_source=ig_tumblr_share&igshid=237vkjrqoi3c

[yogesa]

@tvs_ntorq Which one... ?? #Red or the #Green . . @prilaga #withgalaxy #soblr #phonography #noedits #instagood #photooftheday #photography #smartphone #streetphotography #travelphotography #prilaga #bangalore #mobilephotography #mobile_photography (at Malleswaram, Karnataka, India) https://www.instagram.com/p/BpaIBdmgLj2/?utm_source=ig_tumblr_share&igshid=j7tssahbn8bt

[yogesa]

#Jnanakshi #Rajarajeshwari #Temple established and nurtured by the late #SriTiruchiSwamigal. The #shrine of #ShriRajarajeshwari is an awe-inspiring edifice built of granite stone. The temple has three enclosures in total. The main entrance with a towering Raja Gopuram measuring almost 108 feet in height. The second enclosure of the temple houses the Dhwaja Sthambam and an icon of the Lion, the mount of the #Goddess. The central enclosure has distinct parts like the Navaranga, Ardha Mantapa and the Garbhagriha or the Sanctum sanctorum which houses the beautiful image of #MotherRajarajeshwari.  Text : #bangaloretourism.org . . @prilaga #templerun #ilovetoseethetemple #hindutemple #photooftheday #withgalaxy #smartphone #photography #phonography #soblr #instagood #noedits #mobile_photography #streetphotography #bangalore #nofilter #mobilephotography (at Rajarajeshwari Temple .RR Nagar) https://www.instagram.com/p/Bo6m2c8BcSs/?utm_source=ig_tumblr_share&igshid=1eysi91huqwc1

[yogesa]

“Flowers are never lonely when they have raindrops as friends.”  ~ #goodreads #quotes #periwinkle #flower . . @prilaga #mobilephotography #bangalore #withgalaxy #mobile_photography #noedits #photography #soblr #prilaga #travelphotography #flowermagic #photooftheday #smartphone #phonography #instagood #flowerstagram #rainyday #raindrops (at Malleswaram, Karnataka, India) https://www.instagram.com/p/Bonef8DBDEC/?utm_source=ig_tumblr_share&igshid=z13q8yf0wgt7

[yogesa]

#BangaloreRains now.... . #rains #rainyday #nature @prilaga #instagood #mobilephotography #travelphotography #smartphone #mobile_photography #withgalaxy #soblr #noedits #nofilter #prilaga #bangalore #Malleswaram #photooftheday #photography #phonography (at Malleswaram, Karnataka, India) https://www.instagram.com/p/BoEIhzzBwIG/?utm_source=ig_tumblr_share&igshid=12eqg2myp4cp9

[yogesa]

Here's the #tvsntorq125 . #mobile_photography #phonography @prilaga #streetphotography #mobilephotography #soblr #bangalore #photooftheday #instagood #withgalaxy #prilaga #travelphotography #nofilter #photography #noedits #smartphone @tvsmotorcompany @tvs_ntorq @tvsracing_official @ntorq_125_famiy @ntorq_club_pta @ntorqri @third_eye_0 (at Malleswaram, Karnataka, India) https://www.instagram.com/p/Bn_K2GZhAtl/?utm_source=ig_tumblr_share&igshid=1qsthv01k2q7z

[yogesa]

#CoffeeBreak in #Malleswaram, #Bangalore is one of the top #TeaStalls ☕☕ Visit for #JaggeryTea #JaggeryCoffee #Coffee and #MasalaDosa for #Rs20 only, near the #traffic signal at #18thcross in Malleswaram, #bengaluru. #mobile_photography #phonography #coffee_inst #instacoffee #withgalaxy #shotongalaxy #soblr @bangalore.insta #instagood #bangaloreigers #bengalurudiaries (at Malleswaram 18th Cross) https://www.instagram.com/p/BneQThnhIqJ/?utm_source=ig_tumblr_share&igshid=9ft5dw6bk1yq

[yogesa]

. . #VidhanaSoudha #bengaluru #Architecture is a visual art, and the buildings speak for themselves. Architecture should speak of its time and place, but yearn for timelessness. - #FrankGehry #quotes #mobile_photography #phonography #nofilter #noedits #withgalaxy #shotongalaxy #soblr #bangalore (at Vidhana Soudha) https://www.instagram.com/p/BnMB8KTBriJ/?utm_source=ig_tumblr_share&igshid=2erpc6qwcdsa

[yogesa]

2018 #streetscene #bangalorestreets #streetphotography #karnatakastreets #citydailyphoto "The magic of the street is the mingling of the errand and the epiphany." ~ #RebeccaSolnit, #Wanderlust: A History of Walking #Goodreads #quotes #mobile_photography #phonography #travelgram #travel #indiagram #withgalaxy #shotongalaxy #soblr #bangalore_insta #bangalorediaries (at Christ University, Bangalore) https://www.instagram.com/p/Bm0fGu-ByaX/?utm_source=ig_tumblr_share&igshid=18a2zuobghcm8

[yogesa]

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A post shared by Yogesh Naik (@y.o.g.e.s.a)

One of the many #waterfalls that come alive in the #monsoons on the #shiradighat enroute #bangalore to #Mangalore #shotongalaxy #withgalaxy #mobile_photography #phonography #travelgram #rainyseason #rainyday #nature #travel #nofilter #noedits #soblr #coastal_karnataka @coastal_karnataka #karnataka_street_photography @streetphotographyindia @karnataka.street.photography (at Sakleshpur)

[yogesa]

One of the #oldshops that give #Malleswaram #Bengaluru it's traditional character.... #ShankarWatchCo in a #unique #oldschool #kannada font These locally-run businesses have been open for decades, and they have been able to establish strong community ties, their own aesthetic and unique ways of doing things. They are now the endangered and easily forgotten elements of local culture, kept alive by the struggles of the owners, in the rapidly developing metro city. #mobile_photography #phonography #shotongalaxy #withgalaxy #streetphotography @karnataka.street.photography #soblr @huesofmalleswaram #citylights #oldbangalore (at Malleswaram, Karnataka, India)

[yogesa]

#HJDattatreya, a talented #artist of #Kannada #cinema, who is #popularly known as '#Dattanna', has been honoured by the  #Karnataka_Film_Academy. A special program ‘#BelliHejje’ in honour of the 75 years old and his work is being held at #GandhiBhavan, #Bengaluru, at 5 pm on July 27th. #soblr #mobile_photography #phonography #notable #personalities #kannadanadu #kannadacinema #event #kannadamovies (at Gandhi Bhavan)