#some of this art is a few years old but still sharable

[nartblartmallcop]

it is time. to do some extremely niche hyperfixation posting

on my main ive posted from time to time about this fanfic i have been obsessed with for close to 10 years, its called waking nightmares, its a tf2 mlp crossover fic (among a few other fandoms) written by @knightmysteriolibray and ive got a lot of art based on the fic that dang it i wanna finally share with the wider public no im not putting this under a read more, if i do youre not gonna click it

definitely one of my favourite scenes in the fic is when RED spy and scout watch the BLU team get dragged off into the horse world. you'd think going to equestria of all places wouldn't be this terrifying XD (also the tiny little hint of dadspy in the scene *chefs kiss*)

another scene recreation of a part i liked but this time with horse boys cause imma be honest, sometimes i do not feel like drawing ponies (you can interpret this as 'ponied up' versions )

of course we also got simple memes based on scenes from the fic

i am completely and utterly obsessed with the dynamic between scout and pinkie pie they are clowning around together to the extreme and its everything to me

similarly brilliant is the medic and twilight dynamic. she starts out so nervous with him and then eventually develops to perfectly counter him when hes at his edgiest, thats no small feat! i am impressed!

but the best dynamic as far as im concerned is soldier and derpy, who are so cute together it gives me cavities and like look, if the stephen universe shoe fits you put it on (used human designs here for similar reasons as with the horseboy designs)

[mostlysignssomeportents]

#1yrago My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing

Rob Beschizza:

I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the file is December 2007. I wiped my feeds upon coming to Boing Boing thenabouts: a fresh start and a new perspective.

What I found, over 212 mostly-defunct sites, is a time capsule of web culture from a bygone age—albeit one tailored to the professional purpose of cranking out blog posts about consumer electronics a decade ago. It's not a picture of a wonderful time before all the horrors of Facebook and Twitter set in. This place is not a place of honor. No highly-esteemed deed is commemorated here. But perhaps some of you might like a quick tour, all the same.

The "Main" folder, which contains 30 feeds, was the stuff I actually wanted (or needed) to read. This set would morph over time. I reckon it's easy to spot 2007's passing obsessions from the enduring interests.

↬ Arts and Letters Daily: a minimalist blog of links about smartypants subjects, a Drudge for those days when I sensed a third digit dimly glowing in my IQ. But for the death of founder Denis Dutton, it's exactly the same as it was in 2007! New items daily, but the RSS feed's dead.

↬ Boing Boing. Still around, I hear.

↬ Brass Goggles. A dead feed for a defunct steampunk blog (the last post was in 2013) though the forums seem well-stocked with new postings.

↬ The Consumerist. Dead feed, dead site. Founded in 2005 by Joel Johnson at Gawker, it was sold to Consumer Reports a few years later, lost its edge there, and was finally shuttered (or summarily executed) just a few weeks ago.

↬ Bibliodyssey. Quiescent. Updated until 2015 with wonderful public-domain book art scans and commentary. A twitter account and tumblr rolled on until just last year. There is a book to remember it by should the bits rot.

↬ jwz. Jamie Zawinski's startling and often hilariously bleak reflections on culture, the internet and working at Netscape during the dotcom boom. This was probably the first blog that led me to visit twice, to see if there was more. And there still is, almost daily.

↬ Proceedings of the Athanasius Kircher Society. Curios and weirdness emerging from the dust and foul fog of old books, forbidden history and the more speculative reaches of science. So dead the domain is squatted. Creator Josh Foer moved on to Atlas Obscura.

↬ The Tweney Review. Personal blog of my last supervisor at Wired, Dylan Tweney, now a communications executive. It's still going strong!

↬ Strange Maps. Dead feed, dead site, though it's still going as a category at Big Think. Similar projects proliferate now on social media; this was the wonderful original. There was a book.

↬ BLDGBLOG. Architecture blog, posting since 2004 with recent if rarer updates. A fine example of tasteful web brutalism, but I'm no longer a big fan of cement boxes and minimalism with a price tag.

↬ Dethroner. A men's self-care and fashion blog, founded by Joel Johnson, of the tweedy kind that became wildly and effortlessly successful not long after he gave up on it.

↬ MocoLoco. This long-running design blog morphed visually into a magazine in 2015. I have no idea why I liked it then, but indie photoblogs' golden age ended long ago and it's good to see some are thriving.

↬ SciFi Scanner. Long-dead AMC channel blog, very likely the work of one or two editors and likely lost to tidal corporate forces rather than any specific failure or event.

↬ Cult of Mac. Apple news site from another Wired News colleague of mine, Leander Kahney, and surely one of the longest-running at this point. Charlie Sorrel, who I hired at Wired to help me write the Gadget blog, still pens articles there.

↬ Ectoplasmosis. After Wired canned its bizarre, brilliant and unacceptably weird Table of Malcontents blog, its editor John Brownlee (who later joined Joel and I in editing Boing Boing Gadgets) and contributor Eliza Gauger founded Ectoplasmosis: the same thing but with no hysterical calls from Conde Nast wondering what the fuck is going on. It was glorious, too: a high-point of baroque indie blogging in the age before Facebook (and I made the original site design). Both editors later moved onto other projects (Magenta, Problem Glyphs); Gauger maintains the site's archives at tumblr. It was last updated in 2014.

↬ Penny Arcade. Then a webcomic; now a webcomic and a media and events empire.

↬ Paul Boutin. While working at Wired News, I'd heard a rumor that he was my supervisor. But I never spoke to him and only ever received a couple of odd emails, so I just got on with the job until Tweney was hired. His site and its feed are long-dead.

↬ Yanko Design. Classic blockquote chum for gadget bloggers.

↬ City Home News. A offbeat Pittburgh News blog, still online but lying fallow since 2009.

↬ Watchismo. Once a key site for wristwatch fans, Watchismo was folded into watches.com a few years ago. A couple of things were posted to the feed in 2017, but its time has obviously passed.

↬ Gizmodo. Much has changed, but it's still one of the best tech blogs.

↬ Engadget. Much has changed, but it's still one of the best tech blogs.

↬ Boing Boing Gadgets. Site's dead, though the feed is technically live as it redirects to our "gadgets" tag. Thousands of URLs there succumbed to bit-rot at some point, but we have plans to merge its database into Boing Boing's and revive them.

↬ Gear Factor. This was the gadget review column at Wired Magazine, separate from the gadget blog I edited because of the longtime corporate divorce between Wired's print and online divisions. This separation had just been resolved at the time I began working there, and the two "sides" -- literally facing offices in the same building -- were slowly being integrated. The feed's dead, but with an obvious successor, Gear.

↬ The Secret Diary of Steve Jobs. Required reading at the time, and very much a thing of its time. Now vaguely repulsive.

↬ i09. This brilliant sci-fi and culture blog deserved more than to end up a tag at Gizmodo.

↬ Science Daily: bland but exhaustive torrent of research news, still cranking along.

The "Essentials" Folder was material I wanted to stay on top of, but with work clearly in mind: the background material for systematically belching out content at a particular point in 2007.

↬ Still alive are The Register, Slashdot, Ars Technica, UMPC Portal (the tiny laptop beat!), PC Watch, Techblog, TechCrunch, UberGizmo, Coolest Gadgets, EFF Breaking News, Retro Thing, CNET Reviews, New Scientist, CNET Crave, and MAKE Magazine.

↬ Dead or quiescent: GigaOm (at least for news), Digg/Apple, Akihabara News, Tokyomango, Inside Comcast, Linux Devices (Update: reincarnated at linuxgizmos.com), and Uneasy Silence.

Of the 23 feeds in the "press releases" folder, 17 are dead. Most of the RSS no-shows are for companies like AMD and Intel, however, who surely still offer feeds at new addresses. Feeds for Palm, Nokia and pre-Dell Alienware are genuine dodos. These were interesting enough companies, 10 years ago.

PR Newswire functions as a veneering service so anyone can pretend to have a big PR department, but it is (was?) also legitimately used by the big players as a platform so I monitored the feeds there. They're still populated, but duplicate one another, and it's all complete garbage now. (It was mostly garbage then.)

My "Gadgets and Tech" folder contained the army of late-2000s blogs capitalizing on the success of Gizmodo, Boing Boing, TechCrunch, et al. Back in the day, these were mostly one (or two) young white men furiously extruding commentary on (or snarky rewrites of) press releases, with lots of duplication and an inchoate but seriously-honored unspoken language of mutual respect and first-mover credit. Those sites that survived oftentimes moved to listicles and such: notionally superior and more original content and certainly more sharable on Facebook, but unreadably boring. However, a few old-timey gadget bloggers are still cranking 'em out' in web 1.5 style. And a few were so specialized they actually had readers who loved them.

Still alive: DailyTech, technabob, CdrInfo.com, EverythingUSB, Extremetech, GearFuse, Gizmag, Gizmodiva, Hacked Gadgets, How to Spot A Psychopath/Dans' Data, MobileBurn, NewLaunches, OhGizmo!, ShinyShiny, Stuff.tv, TechDigest, TechDirt, Boy Genius Report, The Red Ferret Journal, Trusted Reviews, Xataca, DigiTimes, MedGadget, Geekologie, Tom's Hardware, Trendhunter, Japan Today, Digital Trends, All About Symbian (Yes, Symbian!), textually, cellular-news, TreeHugger, dezeen.

Dead: jkkmobile.com, Business Week Online, About PC (why), Afrigadget (unique blog about inventors in Africa, still active on FaceBook), DefenseTech, FosFor (died 2013), Gearlog, Mobile-Review.com (but apparently reborn as a Russian language tech blog!), Robot's Dreams, The Gadgets Weblog, Wireless Watch Japan, Accelerating Future, Techopolis, Mobile Magazine, eHome Upgrade, camcorderinfo.com (Update: it became http://Reviewed.com), Digital Home Thoughts (farewell), WiFi Network News (farewell), Salon: Machinist, Near Future Lab, BotJunkie (twitter), and CNN Gizmos.

I followed 18 categories at Free Patents Online, and the site's still alive, though the RSS feeds haven't had any new items since 2016.

In the "news" folder, my picks were fairly standard stuff: BBC, CNET, digg/technology, PC World, Reuters, International Herald Tribune, and a bunch of Yahoo News feeds. The Digg feed's dead; they died and were reborn.

The "Wired" feed folder comprised all the Wired News blogs of the mid-2000s. All are dead. 27B Stroke 6, Autopia, Danger Room, Epicenter, Gadget Lab, Game|Life, Geekdad, Listening Post, Monkey Bites, Table of Malcontents, Underwire, Wired Science.

These were each basically one writer or two and were generally folded into the established mazagine-side arrangements as the Age of Everyone Emulating Gawker came to an end. The feed for former EIC Chris Anderson's personal blog survives, but hasn't been updated since his era. Still going strong is Bruce Sterling's Beyond the Beyond, albeit rigged as a CMS tag rather than a bona fide site of its own.

Still alive from my 2007 "Science" folder are Bad Astronomy (Phil Plait), Bad Science (Ben Goldacre), Pharyngula (PZ Myers) New Urban Legends, NASA Breaking News, and The Panda's Thumb.

Finally, there's a dedicated "iPhone" folder. This was not just the hottest toy of 2007. It was all that was holy in consumer electronics for half a decade. Gadget blogging never really had a golden age, but the iPhone ended any pretense that there were numerous horses in a race of equal potential. Apple won.

Still alive are 9 to 5 Mac, MacRumors, MacSlash, AppleInsider and Daring Fireball. Dead are TUAW, iPhoneCentral, and the iPhone Dev Wiki.

Of all the sites listed here, I couldn't now be paid but to read a few. So long, 2007.

https://boingboing.net/2017/12/29/my-rss-feeds-from-a-decade-ago.html

[gundampilot]

Inspired by @dialup2002 to post some more old stuff. :) This is a desktop screenshot I posted on my DevART account January 2005. Kicking it with Windows XP, but I loved/preferred the classic style that I was accustom to (95-98-ME). I made the wallpaper used, but I’m having trouble finding a copy of it. I’ll prob try to remake it in non-1024x768 resolution lmao. Not sure if this is from 2005. It might have been from 2004, but I hadn’t posted it yet. I did that a lot. Some fun notes about some of the software icons pictured (lots of info):

Firefox - THE FIRST BROWSER TO DO TABS OMG. I was a huge advocate for Firefox, especially in its initial releases. They were doing things on the internet nobody had really seen up to that point, and made it popular! Since I had so many issues (as most people do) with Internet Explorer, I was shopping around for a new browser at the time of this shot. Google Chrome didn’t exist yet. (Can you imagine??)

IE - As stated above, I disliked IE. It was kept for various reasons, however. Such as testing website layouts, since the mass-majority of people used it and things looked different in browsers when you were coding.

Opera - While giving Firefox a try, I also managed to snag a very, very early copy of Opera. I’ve always been the type of person that loved to try out new stuff as early as possible, and this was a very special piece of software that I wanted to give a go. The reason that it was special? You had to send away for a CD for it. That’s right, kids. They snail-mail’ed me a CD because it was considered “commercial software.” I paid to get that browser lmfao. I was super super hyped later in 2005, because it became “freeware” and I was able to more-easily push my friends to try it out. The devs were (and still are) seriously awesome. This is why I still use Opera as my main browser today! Ya’ll should try it if you aren’t already! You can even use your most-beloved Chrome extensions on it. :)

Soulseek & WinMX - Holy crap, you guys! lmao Is anyone here old enough to remember these programs?? XD This was basically where most people went after Napster bit the dust. This was when we were all scrambling, trying to find a new P2P sharing program. This was right in-between the eMule/Donkey phase and before the Limewire/KaZaA fiascos where people’s computers were being overloaded with viruses from companies trying to stop pirating. Ahh, the wild, wild west... Days were so exciting when you spent hours downloading something that could potentially ruin your computer lmao

WS_FTP - Still one of my favorite FTP programs for Windows! Works like a charm! These days I use Transmit 5 for Mac, but this was my first program ever for file transfer protocol. It’s basically a tool for uploading files to my website’s server, because back when I first registered it, there was no web uploader for that kinda stuff. Now I stick with that because it’s easier and I’m used to it lol

Veo Digital Studio - Used to use this for my webcam back before webcams were built into laptops, and before they were common enough to have amazing freeware available for them.  (Also this is hilarious.) The quality was horrible, but I was hella excited to take pictures and share them with friends and on my blog at the time. From what I remember, there was something I used after this that was some type of South Korean selca software. Haduri? Something like that. It was really cute and even let you do little animations. :) 

Animation Shop - Okay. So... from what I remember, this might have been owned by the people that made Paint Shop Pro? I think it was Corel. I honestly don’t remember where I got this from, but this is what I used to use to make animated gifs (because Photoshop just....didn’t for some reason? I had to use PSP at some point, I remember that. I just don’t remember why lmao. It might have been my copy didn’t allow it, or my computer was just too shit to run it good enough, or just stopped working because....Windows). 

Adobe Photoshop 5.0 - I originally got this rip from a friend of mine, whose dad got a CD from his company that he worked at. It was an official/real license, which was really awesome! I think this was the first version of Photoshop I ever owned (!!), which is pretty amazing to think about about! I had that CD copy for a few years. I initially was gifted a copy of the CD around 2001-2002 or so. I know for a fact I had newer versions (7.0 was legend before CS suite came around), so I’m not sure why I was using this one at this point lmao. My guess is, like mentioned above, something happened with my computer and I didn’t want to format it and reinstall everything lol or because it was the fastest version I had installed to boot up and do a quick photo edit.

Adobe Photoshop 7.0 - I do remember this took a long time to start up. I can only imagine this was like a bad pirated copy or something, or was so bloated with new stuff in it, and that’s why I kept 5.0 for a quick boot. I know I used this majority of the time, though. Most of my backups for brushes and fonts are from backups that include 7.0 as a zip. ¯\_(ツ)_/¯  My computer wasn’t the most powerful at the time, despite what I pushed it to do, so this is prob why.  But hell yeah! Photoshop represent! lol I still use it today, and its still one of the first things I install on a fresh OS install. Enjoying CC 2017 these days.

Nero Start Smart - I was so excited to make mix CDs and share them! Back in the day before you had stuff like playlists that were sharable on YouTube/Spotify, etc, you had this to share music. Or play in your car. Or CD walkman. Nero was a software you could burn your CD-Rs and make your own laser-etched album art! I begged for years to get a CD burner lmao. Back when casette tapes were still around enough that my parents were like “but why???” lmao. They were not common back in the day like they became over time, just, like, included on your computer. Back then you had to buy one and install it into your computer tower yourself! I got mine I believe.....in 2001? It was the year after the Playstation 2 was released. The first one I got was just a very standard burner. Did a very specific type of CD burning at a low (slow af) speed. It was $700 lmfao. Let that sink in for a minute because my parents didn’t let me forget about it for the next four years lmfao. I saved up birthday and Christmas money and went halves on it. Then I upgraded to the one that this one was! c: Which did the laser etching, and DVD burning! (And you better believe I was burning DVDs of stuff I was downloading online lmfao this was the golden age of the internet where everything was just available everywhere as long as you had the patience to download that shit, because it took forever to download)

Volume Control - My dad and I messed with the wires on all of these random computer speakers and stereo speakers that we had collected over the years and hotwired our own version of a 5.0 surround sound in the room, which was mounted to the ceiling corners and above the computer station. It was lit. I needed Volume Control easily accessible because sometimes the speakers needed redirecting, or I needed to turn the beats down because my mother was tired of my fifth time playing the Gundam Wing OSTs and Miyavi. (It was metal, okay???)

Windows Media Player - I did not use this to listen to media. Let me reiterate that. I did not use it to listen to media on. lol this was specifically used to rip tracks from CDs that friends lent me, because it was the easiest software I was able to use to change the KBPs for quality control and the ID3 tags so I could save it and organize it for use in Winamp and know wtf I was listening to lol. Nobody used WMP for listening to music.... xD 

Winamp - The best music player. Period. Still. Nothing beats it. Pls, pls, Nullsoft! Come back and make a native version for MacOS. :’((((  I would buy it! Doesn’t even have to have new features or look different. Classic look, pls pls! 

Media Player Classic - Do people still use it??? This player was amazing! Paired with k-lite codec pack, it played everything. It was like VLC before VLC. And it looked good. Clean. Small. Could be installed anywhere which was nice. And the codec packs just made everything look and run fantastic! 

Recycle Bin - .... Trash XD 

Magnifier - This was for my dad because he had bad eyes and couldn’t remember CTRL +/-/0 to increase the text on pages that he wanted to read.

My Documents - Where I saved all the stuff I downloaded. Not the real My Docs. Just a folder that I named as such, with a custom icon. I don’t know why I wanted it there lol. I think to just have a uniform square on my desktop haha

Journal - I renamed this. I forget the original name of the client, but it was the official client of LJ. It was basically a program that let you write up posts for Livejournal and you could format things, draft them, etc, and post without uploading to your journal/blog. I liked it because sometimes I couldn’t post right away, and it made making drafts a lot easier for me to go back and edit. It also let you edit past posts, which was really convenient instead of looking for it on the web version one post at a time.

AIM+ - I loved AOL Instant Messenger, but over time the ads became too much. I invested a lot of time in 3rd party clients. I was constantly switching between AIM+, Adium, DeadAIM, Pigeon, Trillion, etc. Depended on what I wanted to do that day. Want to clone a SN? Want to skin the colors of the chats? Need transparency? Want to customize your lists? Want to log into more than one msg system at once? They all had their strengths. This was my msg service of choice. Back in the day you were either on this, MSN, or Yahoo!. Some people rocked ICQ and there were a few others, but these were the most common from who I knew/hung out with. I miss those days. <3 

You can see WinMX running in the taskbar lmfao so I was prob downloading something at the time of snagging this quick shot. I also had DevART open (prob because I was gonna share this on there). I really wish I had more programs open at the time of this! XD It’s wild to look back at some of the software changes over the years!

Anyway, that’s one of my oldest screenshots that I can find that I’m able to share right now. :) I’m going to be posting a remake of that wallpaper that I did later today for those of you that want that, too.

If you read this far, thank you!! Hope you had fun reading about old stuff! 

[contentmarketingallstars]

Content Marketing All-Stars Q&A: Joshua Coon of Kodak

Want to see modern content marketing at its best? Then take a look at what a company founded in 1888 is doing.

Kodak, the storied imaging and technology firm, has been at the forefront of the field over the past few years. Among other things, the company has launched a highly successful podcast, built a large audience for its blog, and engaged audiences through creative social media takeovers.

On top of all that, Kodak has come full circle with content: it recently launched an old-school print magazine.

Recently we chatted with Joshua Coon, Director of Content Marketing and Campaign Activation at Eastman Kodak, to learn more about these efforts and to find out which trends in the space he’s watching closely.

Check out the Q&A below:

Q:  What’s your professional background?  

A: I have a pretty diverse background.

Before Kodak, I worked at a sporting good company, a durable goods company and I’ve worked on the agency side things as well.

I went to art school for illustration and design. That process, of working as an illustrator and artist, informs a lot of how I approach marketing and the work I do at Kodak.

Q: What is your role at Kodak?

A: I’m the Director of Content Marketing. I think of myself as being the company’s storyteller.

A lot of what I do is tell stories about the brand’s past, present, and future. I want to show the brand’s relevance and its authenticity in the world we live in today.

Kodak has such an incredible history – we’ll be 130 years-old next year – and I want to highlight that richness.

There’s also the incredible work being done every day with our products – many of the biggest movies that come out in theaters are shot on Kodak film. Photographers all over the world are capturing moments and creating art on our film.

So, I’m focused on telling both those stories from the past and those stories that are happening right now. It’s really exciting – I have so much to work with.

Q: What is the benefit for Kodak of telling those stories? Why is the company creating content?

A: It accomplishes a variety of things.

Kodak has this rich history, but it’s also no secret that we hit rough patches with the transformation to digital.

Part of the reason to tell these stories is to showcase the relevance of the brand today.

When I started here a lot of people were asking why Kodak would keep making film. But there’s this passionate community of folks who are still shooting on film – and now it’s having a renaissance. It’s part of that embrace of things like vinyl records, printed books, local food and craft beer – people want those more intimate, authentic experiences.

With our stories, we’re showing all the incredible people that are using our products today and by highlighting their work we showcase how both the current generation and the next are using our products. Film isn’t a thing of the past in fact it’s used by some incredible storytellers and artists the world over.

On the historical side, Kodak has a lot of fans -- they love our products, they love the history of the company -- and there are so many interesting things we can share. For example, the lunar orbital mission that photographed the moon so the astronauts could safely land was created not just with Kodak film, but with our engineers deeply involved is the project.

There are all kinds of incredible stories that have never been told before.  

Q: What sorts of pieces are you creating?  

A: We’re not working with huge budgets here; we have modest resources.

That forces us to be really resourceful. We very much have a start-up mentality, and we look to accomplish as much as we can with what we have.

For example, we started our podcast, The Kodakery, with internal resources. We produce the show in-house, we edit it in-house, and we market it in-house.

It's something that’s grown substantially over the last couple of years. We’ve done interviews with everybody from Oscar-nominated directors and cinematographers to New York Times best-selling authors.

That came out of a looking at the types of resources that we had available and making sure we spent budget in a way that would give us the most bang for the buck.

Similarly, we have a lot of stuff happening with our social media team which makes the most of what we can do. So, we do Instagram takeovers that mobilize the photography community around the world.

Another interesting project from our team is the Kodachrome Magazine.

We had all these great long-form interviews from The Kodakery podcast, and that led us to launch a print magazine. Also, the idea is that we’ve got this passionate analog community that’s looking for hands-on experiences.

And a really important part of our business is print technologies – we make huge printers that print everything from newspapers and magazines to packaging – so this was a way to showcase the entire breadth of the company. By putting out a magazine using our own technology we’re walking the walk and showing that we believe in print.

The magazine costs $20 a copy. We put it out in May and the first issue sold out in 48 hours. So, we went back to press and we’ve just launched issue two.  

It's a product and it's also a content marketing program.  It's analog now, but over time we’ll start to share the content on Kodak.com and on our social channels.

I'm really, really proud of both The Kodakery podcast and the Kodachrome magazine. With them, we’re telling our story through the stories of the people who use the mediums we create. We’re showcasing their successes and how they are impacting the world.

Think about what George Eastman did. He democratized photography for anyone and everyone. At every moment of modern history, Kodak was there and in many ways we still are. Our channels now showcase how we’re still a core part of creation.

The Kodakery and Kodachrome capture the spirit of who we are now, why we’re relevant, and where we came from.  

Q: Any learnings from launching the podcast? Any tips for brands looking to make their podcasts successful?  

A: Podcasting is a fascinating and a frustrating medium.

You’ve got all these different platforms and different channels. There’s not a core distribution point where you put it up and get full-picture metrics back. So, we’ve had to monitor the podcast very carefully.

One learning from our experience is that we advertise and promote an episode many more times now than when we started. In the beginning we would put it out and promote it a bit on social media and Kodak.com, then move on to the next one.

What we found is that podcasts have a long tail and that it helps to put them back out when they’re relevant. So, we have an episode about the lunar orbiter missions, and when it’s an Apollo Mission anniversary or there’s a NASA breaking news story we have it ready to share again.

After we release an episode now, we keep re-sharing it. We find that we get new listens and new audiences coming in each time. We also use a lot of assets that come out of a podcast – such as quotes – to create sharable pieces like graphics and animated GIFs. That helps keep our social media channels alive with new content. We try to maximize everything we can from each episode.

Q: How do you judge the success of a piece of content? Which metrics do you pay close attention to?

A: We use a robust set of monitoring tools and analytics tools.

We look especially carefully at engagement. For us it's really, really important that when we put content out we’re seeing conversations about it. We want to see people talk about it and interact with it.

To give you an example: we recently had a great Instagram takeover Ben Stockley, a photographer whose image is featured on the cover of the second issue of Kodachrome Magazine.  

He took over our Instagram channel and interacted. He talked to people, he answered questions, gave behind the technical insights, he got really involved. That gives people a rich, meaningful experience that adds value to their lives. And that is beyond just what you can measure purely with metrics; it’s about a deeply positive interaction with our brand.

Q: Final question: which content marketing trends are you watching closely? What do you think might become important in the coming years?

A: I always find it hard to prognosticate because there's always a new thing that just explodes suddenly.

That said, one of the things that we’ve learned from our experiences here at Kodak is that audiences -- especially younger audiences -- don’t want to be marketed to. They don’t want you to just sell them something. They want things to be useful and to add value to their lives.  

Like what we’re doing with the magazine or The Kodakery, I see a lot of other brands starting to generate longer-form, richer, better-produced content. Brands are trying build relationships that are more meaningful.   I think that’s going to continue to be a trend.

[mostlysignssomeportents]

By @Beschizza:  My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing

I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the file is December 2007. I wiped my feeds upon coming to Boing Boing thenabouts: a fresh start and a new perspective.

What I found, over 212 mostly-defunct sites, is a time capsule of web culture from a bygone age—albeit one tailored to the professional purpose of cranking out blog posts about consumer electronics a decade ago. It's not a picture of a wonderful time before all the horrors of Facebook and Twitter set in. This place is not a place of honor. No highly-esteemed deed is commemorated here. But perhaps some of you might like a quick tour, all the same.

The "Main" folder, which contains 30 feeds, was the stuff I actually wanted (or needed) to read. This set would morph over time. I reckon it's easy to spot 2007's passing obsessions from the enduring interests.

↬ Arts and Letters Daily: a minimalist blog of links about smartypants subjects, a Drudge for those days when I sensed a third digit dimly glowing in my IQ. But for the death of founder Denis Dutton, it's exactly the same as it was in 2007! New items daily, but the RSS feed's dead.

↬ Boing Boing. Still around, I hear.

↬ Brass Goggles. A dead feed for a defunct steampunk blog (the last post was in 2013) though the forums seem well-stocked with new postings.

↬ The Consumerist. Dead feed, dead site. Founded in 2005 by Joel Johnson at Gawker, it was sold to Consumer Reports a few years later, lost its edge there, and was finally shuttered (or summarily executed) just a few weeks ago.

↬ Bibliodyssey. Quiescent. Updated until 2015 with wonderful public-domain book art scans and commentary. A twitter account and tumblr rolled on until just last year. There is a book to remember it by should the bits rot.

↬ jwz. Jamie Zawinski's startling and often hilariously bleak reflections on culture, the internet and working at Netscape during the dotcom boom. This was probably the first blog that led me to visit twice, to see if there was more. And there still is, almost daily.

↬ Proceedings of the Athanasius Kircher Society. Curios and weirdness emerging from the dust and foul fog of old books, forbidden history and the more speculative reaches of science. So dead the domain is squatted. Creator Josh Foer moved on to Atlas Obscura.

↬ The Tweney Review. Personal blog of my last supervisor at Wired, Dylan Tweney, now a communications executive. It's still going strong!

↬ Strange Maps. Dead feed, dead site, though it's still going as a category at Big Think. Similar projects proliferate now on social media; this was the wonderful original. There was a book.

↬ BLDGBLOG. Architecture blog, posting since 2004 with recent if rarer updates. A fine example of tasteful web brutalism, but I'm no longer a big fan of cement boxes and minimalism with a price tag.

↬ Dethroner. A men's self-care and fashion blog, founded by Joel Johnson, of the tweedy kind that became wildly and effortlessly successful not long after he gave up on it.

↬ MocoLoco. This long-running design blog morphed visually into a magazine in 2015. I have no idea why I liked it then, but indie photoblogs' golden age ended long ago and it's good to see some are thriving.

↬ SciFi Scanner. Long-dead AMC channel blog, very likely the work of one or two editors and likely lost to tidal corporate forces rather than any specific failure or event.

↬ Cult of Mac. Apple news site from another Wired News colleague of mine, Leander Kahney, and surely one of the longest-running at this point. Charlie Sorrel, who I hired at Wired to help me write the Gadget blog, still pens articles there.

↬ Ectoplasmosis. After Wired canned its bizarre, brilliant and unacceptably weird Table of Malcontents blog, its editor John Brownlee (who later joined Joel and I in editing Boing Boing Gadgets) and contributor Eliza Gauger founded Ectoplasmosis: the same thing but with no hysterical calls from Conde Nast wondering what the fuck is going on. It was glorious, too: a high-point of baroque indie blogging in the age before Facebook (and I made the original site design). Both editors later moved onto other projects (Magenta, Problem Glyphs); Gauger maintains the site's archives at tumblr. It was last updated in 2014.

↬ Penny Arcade. Then a webcomic; now a webcomic and a media and events empire.

↬ Paul Boutin. While working at Wired News, I'd heard a rumor that he was my supervisor. But I never spoke to him and only ever received a couple of odd emails, so I just got on with the job until Tweney was hired. His site and its feed are long-dead.

↬ Yanko Design. Classic blockquote chum for gadget bloggers.

↬ City Home News. A offbeat Pittburgh News blog, still online but lying fallow since 2009.

↬ Watchismo. Once a key site for wristwatch fans, Watchismo was folded into watches.com a few years ago. A couple of things were posted to the feed in 2017, but its time has obviously passed.

↬ Gizmodo. Much has changed, but it's still one of the best tech blogs.

↬ Engadget. Much has changed, but it's still one of the best tech blogs.

↬ Boing Boing Gadgets. Site's dead, though the feed is technically live as it redirects to our "gadgets" tag. Thousands of URLs there succumbed to bit-rot at some point, but we have plans to merge its database into Boing Boing's and revive them.

↬ Gear Factor. This was the gadget review column at Wired Magazine, separate from the gadget blog I edited because of the longtime corporate divorce between Wired's print and online divisions. This separation had just been resolved at the time I began working there, and the two "sides" -- literally facing offices in the same building -- were slowly being integrated. The feed's dead, but with an obvious successor, Gear.

↬ The Secret Diary of Steve Jobs. Required reading at the time, and very much a thing of its time. Now vaguely repulsive.

↬ i09. This brilliant sci-fi and culture blog deserved more than to end up a tag at Gizmodo.

↬ Science Daily: bland but exhaustive torrent of research news, still cranking along.

The "Essentials" Folder was material I wanted to stay on top of, but with work clearly in mind: the background material for systematically belching out content at a particular point in 2007.

↬ Still alive are The Register, Slashdot, Ars Technica, UMPC Portal (the tiny laptop beat!), PC Watch, Techblog, TechCrunch, UberGizmo, Coolest Gadgets, EFF Breaking News, Retro Thing, CNET Reviews, New Scientist, CNET Crave, and MAKE Magazine.

↬ Dead or quiescent: GigaOm (at least for news), Digg/Apple, Akihabara News, Tokyomango, Inside Comcast, Linux Devices, and Uneasy Silence.

Of the 23 feeds in the "press releases" folder, 17 are dead. Most of the RSS no-shows are for companies like AMD and Intel, however, who surely still offer feeds at new addresses. Feeds for Palm, Nokia and pre-Dell Alienware are genuine dodos. These were interesting enough companies, 10 years ago.

PR Newswire functions as a veneering service so anyone can pretend to have a big PR department, but it is (was?) also legitimately used by the big players as a platform so I monitored the feeds there. They're still populated, but duplicate one another, and it's all complete garbage now. (It was mostly garbage then.)

My "Gadgets and Tech" folder contained the army of late-2000s blogs capitalizing on the success of Gizmodo, Boing Boing, TechCrunch, et al. Back in the day, these were mostly one (or two) young white men furiously extruding commentary on (or snarky rewrites of) press releases, with lots of duplication and an inchoate but seriously-honored unspoken language of mutual respect and first-mover credit. Those sites that survived oftentimes moved to listicles and such: notionally superior and more original content and certainly more sharable on Facebook, but unreadably boring. However, a few old-timey gadget bloggers are still cranking 'em out' in web 1.5 style. And a few were so specialized they actually had readers who loved them.

Still alive: DailyTech, technabob, CdrInfo.com, EverythingUSB, Extremetech, GearFuse, Gizmag, Gizmodiva, Hacked Gadgets, How to Spot A Psychopath/Dans' Data, MobileBurn, NewLaunches, OhGizmo!, ShinyShiny, Stuff.tv, TechDigest, TechDirt, Boy Genius Report, The Red Ferret Journal, Trusted Reviews, Xataca, DigiTimes, MedGadget, Geekologie, Tom's Hardware, Trendhunter, Japan Today, Digital Trends, All About Symbian (Yes, Symbian!), textually, cellular-news, TreeHugger, dezeen.

Dead: jkkmobile.com, Business Week Online, About PC (why), Afrigadget (unique blog about inventors in Africa, still active on FaceBook), DefenseTech, FosFor (died 2013), Gearlog, Mobile-Review.com (but apparently reborn as a Russian language tech blog!), Robot's Dreams, The Gadgets Weblog, Wireless Watch Japan, Accelerating Future, Techopolis, Mobile Magazine, eHome Upgrade, camcorderinfo.com, Digital Home Thoughts (farewell), WiFi Network News (farewell), Salon: Machinist, Near Future Lab, BotJunkie (twitter), and CNN Gizmos.

I followed 18 categories at Free Patents Online, and the site's still alive, though the RSS feeds haven't had any new items since 2016.

In the "news" folder, my picks were fairly standard stuff: BBC, CNET, digg/technology, PC World, Reuters, International Herald Tribune, and a bunch of Yahoo News feeds. The Digg feed's dead; they died and were reborn.

The "Wired" feed folder comprised all the Wired News blogs of the mid-2000s. All are dead. 27B Stroke 6, Autopia, Danger Room, Epicenter, Gadget Lab, Game|Life, Geekdad, Listening Post, Monkey Bites, Table of Malcontents, Underwire, Wired Science.

These were each basically one writer or two and were generally folded into the established mazagine-side arrangements as the Age of Everyone Emulating Gawker came to an end. The feed for former EIC Chris Anderson's personal blog survives, but hasn't been updated since his era. Still going strong is Bruce Sterling's Beyond the Beyond, albeit rigged as a CMS tag rather than a bona fide site of its own.

Still alive from my 2007 "Science" folder are Bad Astronomy (Phil Plait), Bad Science (Ben Goldacre), Pharyngula (PZ Myers) New Urban Legends, NASA Breaking News, The Panda's Thumb, and James Randi's blog,

Finally, there's a dedicated "iPhone" folder. This was not just the hottest toy of 2007. It was all that was holy in consumer electronics for half a decade. Gadget blogging never really had a golden age, but the iPhone ended any pretense that there were numerous horses in a race of equal potential. Apple won.

Still alive are 9 to 5 Mac, MacRumors, MacSlash, AppleInsider and Daring Fireball. Dead are TUAW, iPhoneCentral, and the iPhone Dev Wiki.

Of all the sites listed here, I couldn't now be paid but to read a few. So long, 2007.

https://boingboing.net/2017/12/29/my-rss-feeds-from-a-decade-ago.html