#source: (Lupton 2011 pg. 5)

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Design Thinking

The concept of “design thinking” commonly refers to the process of ideation, research, prototyping and user interaction. (Lupton, 2011, pg. 5) However, the phrase “design thinking” is controversial and the definition varies. (Norman, n.d.)

In Don Norman’s article, he uses it to refer to human-centred principles to reframe problems in the application of design. (Norman, n.d.) Human-centred design is a creative approach to problem-solving; a process that starts with people and ends with innovative solutions that are tailored to suit their needs. (DesignKit, n.d.)

“Design thinkers” are not focused on the development of pretty things but rather adding value. The philosophy of design thinking is the ability to step back and reconceptualize the issues, to take a very different perspective on the issues. (Norman, n.d.)