#startup milwaukeean

[creativemorningsmilwaukee]

Love letter recap from our SPICY event!

Illustration by Aly Miller @aly_illustrations

Howdy CM fam, 

The third Friday in April was hot, hot, hot! 🚒❤️‍🔥❤️‍🔥❤️‍🔥 Over 130 of us re-routed our maps to Eagleknit Converge, a hubspot for Milwaukee-based startups. Huge thank you to the infamous and internetless Facilitator of Joy, host of Eagleknit's MKE Gallery Night, for warmly welcoming us to the space. Sometimes life's spiciest surprises lead you to a charcuterie of generosity. 

This particular CM/MKE event was packed like a stuffed jalapeño. Rich storytelling from our keynote speaker, spotlights on five incredibly important Milwaukeeans who give a damn, and of course Discourse Coffee a la our friend Ryan. 

Have you ever sweat at the thought of sharing exciting news? The CM/MKE team has! On Friday we finally got to announce that 🧨 WE NOW HAVE AN INCORPORATED NONPROFIT WITH A BANK ACCOUNT! 🧨 We are so excited to sustain our Milwaukee CM chapter in this way. 

Good Land Gatherings, Inc. is our name and all funds raised go directly into our CreativeMornings MKE chapter. Some things we are raising money for: 

Speaker clicker

CM MKE signage

Breakfast pastries

Audio equipment

Chair rentals

We value your time, talent, and treasure equally. If you are able to give your treasure, please know that we will provide you a tax-compliant receipt for any donations above $250. If you would like to give but prefer another method outside of PayPal, send us a message. 

*if the button doesn't work, click here instead: Good Land Gatherings PayPal

—Natalie Derr—

“Neurospicy represents the spicy, tangy, savory aspects of the brain. Being neurospicy is about the depths and complexities extraordinary and fierce neurodiverse personalities. Art is a voice.” 

With every slide of her presentation, we were blasted off further into another, more present orbit. The journey Natalie brought us on was one of inventive self-reflection. By the end, we were covered with goosebumps and waxed with a wicked need to try something new, give more to others, and try our darndest. This, as Natalie's late grandfather would often attest, is all we can take with us when the sun finally sets. 

Visit our event page or click below to watch! ⤵️

Filmed & edited by Create & Capture.

Filmed & edited by Create & Capture.

Thank you for an amazing Q1, Create & Capture! 🎥🎞️

We could not be more grateful for your talent and the magic you preserved so we can relive all the heartfelt goodness our speakers have shared! If you’re new around you here, catch up on past events through the beautifully filmed videos Jesse and Natalie have created.

Create & Capture needs to hang their hat for the time being to focus on their busy season with weddings. They have graciously offered to mentor the next videographer, if you are interested in volunteering or partnering with us get in touch at milwaukee@creativemornings.com

CreativeMornings is about shining the light on our communities. One way we do this is via 30 Second Pitches. This is where we invite a few people from the audience to the stage and share a pitch. Our 30 Second Pitch Nomination Form is always open! Feel free to self-nominate :)

Kevin J. Nichols is apprentice to Isaac Steele, a third-generation member and president of the Wisconsin Black Cowboys and Buffalo Soldiers Association and owner of Steele's Welding located in Walnut Hill. Steele "seeks to instill personal responsibility and leadership skills in the young people of the neighborhood through the rugged work of the ranch." [Shepard Express: Milwaukee's Cowboy Ways]

Kevin is seeking community support for the following: 

Welding shop organization

Website design

Equine Therapy business planning

If you are interested in getting involved with any of the above or how other ideas on how you can contribute, please reach out to Natalie Derr: natderr76@gmail.com

Mrinal Gokhale is an author, content creator and consultant. Check out her book, Taboo: South Asian Mental Health Stories, or contact her to discuss her writing, editing, and creative consulting services below. 

Taboo: South Asian Mental Health Stories is a collection of true stories about navigating mental illness, neurodivergence, identity, culture, sexuality, trauma, and other topics that are taboo in South Asian culture. All stories are written based on interviews with people of South Asian descent living in the United States, India, United Kingdom, and Canada.

Follow Mrinal on Insta, visit her website, and order her book!

Jessica Sunier is the founder of FitPOWER LLC, a barbell and martial arts gym that is woman & LGBTQIA owned, and trauma informed certified. Set up a tour to experience a safe, inclusive fitness environment that is neurospicy, LGBTQIA and BIPOC friendly in the Wauwatosa area.  

Offerings include: 

Free consultations

$75 barbell form analysis

Small group coaching (starting at $92/mo)

Private Judo and BJJ coaching (starting at $75/session)

Online coaching (starting at $85/mo)

Set up a free consultation!

Shalina Ali is Co-Executive Director of TRUE Skool, a social movement that uses hip hop to empower youth and young adults to nurture their talents and skills & challenge the oppressive systems in Milwaukee and beyond. They've been doing amazing work since 2004. Shalina invited us to attend some exciting events they have coming up!

Save the dates:

TRUE Skool Student Showcase Gallery | Thursday, May 9th | 5PM-8PM | Radio Milwaukee; 220 E. Pittsburg Ave | More info

Summer Park Jam Weekend | August 9th-11th | Event Details

Donate to TRUE Skool!

Debra Gillispie is the founder of Mothers Against Gun Violence, whose mission is to elevate the voices of survivors of gun violence through the arts and advocacy. She started the organization after losing her only son to gun violence. 

Through academic and community collaboration at UWM, Debra co-created "Voices of Gun Violence," a living archive of stories of gun violence. This project seeks to share stories to promote healing, understanding, and community action.

One way Debra helps raise awareness about Milwaukee's gun violence and give voice to its survivors is through interactive bus stop murals. This costs money, and Debra is seeking financial support!

Donate to VOGV Murals!

Speaker portrait by Linda Smallpage. Event day photos by Holly Schisler. Lots more love in our Flickr gallery.

Big thanks to our local partners + event sponsors:

[startupmke-blog-blog]

Startup Milwaukeean of the Week: Jeff Koser

Jeff is the spirited leader of Selling to Zebras, Inc., a metrics-driven software sales enablement company.

Passionate about changing the way organizations sell, Jeff provides sales professionals with processes, tools and software that improve sales and emphasize results over busy work.  Most recently, under Jeff’s leadership, Selling to Zebras developed software that empowers sales people to manage the Selling to Zebras process in real time from the field.

Jeff has more than 30 years’ experience in leadership roles in sales, operations and marketing. He is the award-winning co-author of Selling to Zebras HOW TO CLOSE 90% of the BUSINESS YOU PURSUE FASTER, MORE EASILY and MORE PROFITABLY.  In 2010, he was recognized as one of the best sales authors of all time in the book, The Sales Gurus.   

Prior to founding Selling to Zebras, Jeff was Chief Operations Officer for Baan Supply Chain Solutions. Under his leadership, revenues grew more than tenfold in five years. Earlier in his career, Jeff held management and sales positions at companies such as NCR Corporation, MAI Basic Four and Xerox Computer Services.

At what point did you become interested in entrepreneurship?

In 1994 I joined a small Enterprise Resource Planning (ERP) software company headquartered in The Netherlands. Our first task was to figure out how to compete and win against large formidable companies like Oracle and SAP. We developed a profile of the type company who would have the courage to buy from a software company that they had never heard of. We failed early, and often. The excitement of figuring out everything, from the go-to-market strategy, to basic business functions like payroll and expense check processing, was intoxicating.

What has been the largest difficulty you have faced as an entrepreneur?

The most difficult part of being an entrepreneur is creating leverage. Key resources have to be leveraged across the business to allow it to scale. Scale helps create the balance necessary so principles can work on the business rather than continuously working in the business. Someone once told me if “you are the business” then you don’t have a business. Those words stuck with me. We constantly work on creating the proper balance so the business can scale.

What makes Milwaukee a unique place to start a company?

As you read in the introduction we are a sales enablement company with software and services that helps companies sell more. One of our deliverables is “the Zebra”. A Zebra is the profile of the perfect prospect. We also have a Zebra for our business. The Selling to Zebras – Zebra includes a description of the desired cultural fit between us and our customers. Our relationship with and the culture between us and our customers sets the tone for our entire business.

Milwaukee is a great place to start a business because of the people. The Milwaukee area university-level education system delivers people who are well rounded, grounded, honest, hard-working and nice. The culture of the business is the business. Milwaukee people allow us to build a business that is fun and makes a difference for our customers.

And it also helps that they are all Packer fans!

What piece of advice do you have for new start-ups?

Learn every week. Adjust your vision as soon as you have better information. Sell only to Zebras.  

What was your favorite musical artist as a teenager?

Bob Dylan. Blood on the Tracks was my favorite Dylan album. Bob couldn’t sing back then either – but his lyrics were raw and incredible.

Connect with Jeff:

Website: sellingtozebras.com

Twitter: @zebrajeff

Facebook: facebook.com/sellingtozebras

LinkedIn: www.linkedin.com/pub/jeff-koser/0/604/32a

Mobile: 414.650.1494

[startupmke-blog-blog]

Startup Milwaukean of the Week: Derrick L. Johnson

Somewhere along the line, the Jetsons weren't cool enough and Hannah Barbara, an animation studio, stopped telling us about the future. It seems, we forgot how to dream...

Derrick Johnson is the Founder & Director of Dream MKE, an initiative dedicated to developing a culture of innovation in underserved communities in Milwaukee.

Dream MKE has a goal to develop pathways for individuals who have ideas, but don't know the next steps—people who have transferable skills but lack the opportunity, and others who are simply looking to leverage technology to change the world. We believe that by integrating modern technologies into underserved communities, we can create positive systemic change.

At what point did you become interested in entrepreneurship?

My favorite definition of entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. With that said, my first taste of entrepreneurship was in seventh grade, where I fixed computers for family members and friends. This lead to a development of inquisitiveness around technology. I remember taking apart clocks and reassembling them. I would use my Lionel train set to explore the boundaries to find the precise speed in which my train would topple the tracks but not derail. In retrospect, it was my mind's way of creating thought models and frameworks to understand problems. It's the breadth of these experiences that put me on my path today.  

What has been the largest difficulty you've faced as an entrepreneur?

The most difficult thing about entrepreneurship has been finding individuals who see value in nontraditional opportunities. While it has been fairly easy for us to find the next clothing line, restaurant or real estate investor, finding functional entrepreneurs who are willing to search for that nightmare problem, solve the problem and monetize that solution has been difficult. Thus finding the right problem to solve and having the persistence to select another problem—even when you realize you got the 31st try wrong—is essential. Almost any problem can be solved when the people trying to solve them are removed from restrictive systems and given enough time. There is a delicate trifecta that epitomizes entrepreneurship; it's this balance of time, risk and opportunity that eludes even the brightest minds.

What makes Milwaukee a unique place to start a company?

Milwaukee is a great place to start a company because leaders and mentors have an intrinsic, vested stake in helping the next generation become successful. We see this epitomized in the launch of BrightStar Wisconsin Foundation, where investors are exploring a philanthropic investing model. Honesty, more leaders are accessible here. Simply having the ability to call individuals who have achieved success (and they actually pick up) and share their advice has been tremendous. 

What piece of advice do you have for new startup companies?

Find people who inspire you. Find individuals who have a different worldview than you do.

Also, ask what people need: What’s bothering them? What’s hassling them? What’s costing them money? What’s keeping them from getting what they want? Ask how could you help these people do their job better.

What was your dream job as a child?

When I was a child I wanted to be a music producer. I was raised around music. My grandmother worked at WGCI in Chicago, so our house was filled with enough vinyl to fill a few bedrooms. In my early twenties, I worked as a recording engineer, won Milwaukee's first Dynamic Producer beat battle and even met a few superstars. However, THE biggest highlight was getting a positive feedback from Teddy Riley, one of my favorite producers.

[startupmke-blog-blog]

Startup Milwaukeean of the Week: McGee Young

McGee Young is an Associate Professor of Political Science at Marquette University. His company, MPSP, LLC, markets H2Oscore, a water conservation program for cities that uses online water use dashboards and a rewards program to motivate residents to conserve. H2Oscore dashboards are currently being used in four cities in Wisconsin—Whitewater, Milwaukee, Grafton and Waukesha.

At what point did you become interested in entrepreneurship?

My family has a long history of entrepreneurship, so it’s been part of my life since I was a child. However, my first big idea came to me in college when I wanted to start an airport internet service. This was in 1994, right after our campus was wired and we all started using the Mosaic browser. My roommate and I were going to take out student loans, buy computers and get them hooked up to the internet at the airport and make a fortune, even if we didn't really understand how to hook computers up to the internet. We were talked out of it by people who “knew better,” who said that nobody would ever want to browse the internet at the airport.

What has been the biggest difficulty you've faced as an entrepreneur?

Ha! To single out one particular difficulty would be insulting to all of the other difficulties that are faced on a daily basis. That being said, time management is probably the biggest challenge. With another job, a family and a desire to have a life, figuring out how to allocate time among competing responsibilities is always tough.

As a non-technical founder of a software company, managing the technical development of the site can also be challenging. We don't have a technical co-founder or CTO, so we haven’t had the ability to “solve” our business problems by simply writing more code. However, we've actually built a better business model because of those challenges.

What makes Milwaukee a unique place to start a company?

Milwaukee is still organized around its industrial past. The civic and business community is hierarchical and tends to close ranks around incremental approaches to change. Companies that fit the traditional mold tend to do better here. As a startup, it’s a fine line to walk between disrupting existing markets and finding a safe business model that is easily understood by investors.

What piece of advice do you have for new startup companies?

Our company gained a lot of traction when we talked to potential customers; and we wasted a lot of time when we acted on ideas that had only been discussed within the office. Because technology has made starting a company so much easier, the real challenge for startup companies today is finding a sustainable business model. Focus on the business model early and use tools like LaunchRock and Optimizely to understand your value proposition to your customers.

Which books are on your reading list right now?

I mainly read "The Lean Startup" over and over again! Aside from that, a friend just recommended "Endurance: Shackleton’s Incredible Voyage" as a way to put the trials and tribulations of entrepreneurship in the proper perspective. My daughter and I are currently working our way through the "Magic Treehouse" series.

Quick Facts:

Title: Founder, MPSP, LLC

Age: 39

Contact: @profyoung • mcgee.young (at) h2oscore (dot) com • blog.h20score.com • LinkedIn

[startupmke-blog-blog]

Startup Milwaukeean of the Week: LeMarc Johnson

LeMarc Johnson is Co-Founder and CEO of Nightstir, a mobile Nightlife Communication platform that allows you to create and share nightlife plans. He's also a senior at the University of Wisconsin-Milwaukee, graduating with a degree in Marketing this summer.

At what point did you become interested in entrepreneurship?

I knew a long time ago that working my way up the "corporate ladder" wasn't for me. It's becoming more and more difficult to come in at an entry level position and work your way to the top. In high school, I knew that I wanted to be my own boss and build my own successes instead of working for someone to build theirs. So two years ago, I literally sat down one day and started thinking of problems I could solve. Social problems that presented themselves to me and my generation. I saw that there was no longer a platform for college students/young adults to really communicate, share and plan nightlife activities with a select group of people. That's when I come up with the predecessor of Nightstir, which was a web-based version of the platform.

My co-founder (and roommate at the time) and I set up an LLC, hired a freelancer and started getting after it. That's the thing about entrepreneurship—anyone can turn an idea into a reality. All it takes is the will, drive and motivation to get off your butt and do something about the problem you want to solve. NO ONE is stopping you except you.

What has been the largest difficulty you have faced as an entrepreneur?

The biggest difficulty I've personally run into is sourcing technical talent. There's an abundance of tech talent on the east and west coasts, whom of which will work for sweat equity just to get their feet wet. Here in the Midwest, sourcing the technical talent required to produce quality code is a little bit more difficult. I've been lucky enough to put together a strong dev team, but I know some fellow entrepreneurs who struggle with this constantly.

What makes Milwaukee a unique place to start a company?

Milwaukee is a very up-and-coming city, especially for the tech/startup space. We get all the amenities of a big city, without all of the clutter and over-crowding of cities like New York and Chicago. We're home to national and international brands, beaches, Summerfest, professional sports teams, etc. So there are so many unique venture opportunities here that just haven't been discovered yet. Milwaukeeans have been presented with a very unique opportunity to uncover these future businesses. It's a very exciting time for entrepreneurs here. I can see a very big surge of venture capital firms seizing more and more opportunities in Milwaukee over the next couple of years—it's already happening.

What piece of advice do you have for new startups?

Never give up. At times you may be feeling down on yourself, and you may even want to throw in the towel. You have to rid yourself of self doubt and keep telling yourself that the company you're creating WILL be successful. This is the "self-fulfilling prophecy." You may fall a few times before your rise to the top, but every great entrepreneur has experienced the same types of thoughts and kept driving on anyway. These are words that my teammates and I live by. We know it won't be easy because nothing worth having ever is.

Who is the most interesting person you've met since you began working on Nightstir?

I think the most interesting person I've met since working on Nighstir is serial entrepreneur Bob Dorf. I was given the opportunity to sit down with him and get a sort of one-on-one consultation about my business model. He was super funny and was mowing down on some fried chicken the whole time, but was still able to give me some of the most valuable feedback I've ever received. In the tech space, you'll always come in contact with interesting people.

Quick Facts:

Title: Co-Founder & CEO of Nightstir, Inc.

Age: 24

Contact: @MrLeMarc • LeMarc (at) getnightstir (dot) com • nightstirblog.wordpress.com

[startupmke-blog-blog]

Startup Milwaukeean of the Week: Jon Hainstock

Jon Hainstock is the co-founder of Milwaukee startups ZoomShift and Tailwind Creative. ZoomShift helps supervisors create, manage and share work schedules easily online. Employees can access their schedule from anywhere, trade shifts and request time off. With Zoomshift, communication is streamlined via email and text message notifications so everyone stays in the loop. Tailwind Creative assists brands increase leads and design their web presence. Jon is also a devoted husband and father.

At what point did you become interested in entrepreneurship?

There is a consistent pattern in my life of turning hobbies and interests into business, which began in my teens. In high school, I turned my love of music into a business that helped pay my way through college. Curiosity in photography and design helped develop my artistic eye which I later turned into a profitable photography and web design business. 

The amount of legwork required in a startup has never been a major obstacle because my businesses have always come from my passion and interests. Even the tough beginnings don’t feel so much like work because I’m fueled by the excitement and challenge of learning something new.

After working with startups, as the director of marketing for 94labs—the tech seed accelerator that preceded Gener8tor—I saw value and a gap in the market for responsive web design and search engine optimization (SEO) services. My business partner, Ben Bartling, and I started Tailwind Creative, our digital marketing agency, to help fill that gap and fund our startup ideas.

Our current startup, ZoomShift, helps businesses schedule employees online and has always been intriguing to me because it solves a practical need for so many organizations. 

What has been the largest difficulty you've faced as an entrepreneur?

The hardest part is learning to say no. I want to say yes to every opportunity, every event and every project; but experience has taught me that over-committing will cost me and my business in the long run. So over the years I’ve gotten better at saying no to the things that are not in-line with the overarching goals of my life.

Now that I have a young family, the challenge works both ways. On one hand, it’s easier to say no because of my commitment to carving out quality time with my wife and daughter. On the other hand, knowing that I have a family depending on me to support them can create a struggle to balance the hard work and hours that are required in a startup.

What makes Milwaukee a unique place to start a company?

Milwaukee offers a friendly, close-knit community. Startups, agencies and local organizations are very accessible, making it easy to connect with other entrepreneurs. Building relationships in the business community can make a significant difference for your company. What I love about Milwaukee (besides Alterra) is that people are so willing to meet up, and they genuinely care about the success of your business. 

What piece of advice do you have for new startup companies?

Connect with people—not just online, but also face-to-face. The best opportunities I've encountered have come from informal meetings with good folk. You can learn something from everyone, from their successes and their failures. So be sure to take time each week to connect with someone new. For the cost of a cup of coffee or a beer and a half-hour of your time, a wealth of knowledge and expertise can be attained through casual dialog and asking the right questions. 

What was the most interesting article your read this week?

I love articles that elicit a response. Check out An App Store Experiment by Stuart Hall. You'll want to get into iOS development after you read his story.

Quick facts:

Title: Co-founder of ZoomShift and Tailwind Creative

Age: 28

Contact: @JonHainstock • instagram.com/jonhainstock • /in/jonhainstock • jon (at) zoomshift (dot) com