#taglines vs slogans

[evisionmediasusanfriesen]

What’s the Difference Between a Tagline and a Slogan?

If you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan.

After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably.

If you were to go back several years and ask me this question, even I might not have known how to explain the difference.

But as I’ve found out over more than 20 years of helping business owners build their brands, there is a significant difference between a tagline and a slogan.

What’s more, I’ve learned that to create the best tagline and/or slogan for your business, and ensure you’re using these elements to their fullest potential, it’s important to understand the differences between them.

So, if you’re interested in using taglines and slogans in branding, and want to know the best practices for writing a slogan or tagline, how these elements can benefit your business, and how they differ, then keep reading to learn more.

Read: Crafting a Unique Selling Proposition: Unleashing the Power of Your Brand

Your unique selling proposition (USP) is incredibly important for the creation of slogans and taglines, as it helps you to communicate why consumers should choose to do business with you instead of your competitors.

With that in mind, if you want to come up with an effective tagline or slogan, first you’ve got to define what’s unique about your brand.

This article explains everything you need to know to craft a USP, including what a USP is, the benefits of having one, and how you can create one of your own.

Keep reading here.

How Can Taglines and Slogans Benefit My Business?

If you want to know the difference between a tagline and a slogan, you’re probably already thinking about using them.

But you might be on the fence about how beneficial these elements actually are and wondering if creating them is even worth your time.

That being said, here’s how the use of taglines and slogans can benefit your business:

Brand Identity and Recognition

Taglines and slogans are a key part of developing a memorable brand identity.

A catchy, unique phrase can become synonymous with your brand, embedding it in the minds of consumers.

For instance, Nike’s “Just Do It” encapsulates a spirit of determination and resilience that is instantly recognizable.

This association helps enhance brand recognition, making it easier for customers to remember and choose your brand over competitors.

Cost-Effectiveness

The repeated use of taglines and slogans, across various branding and marketing materials, can provide ongoing benefits without the need for significant further investment.

This makes the use of slogans and taglines a conspicuously cost-effective component of your branding and marketing strategies.

Communicate Your Core Values and Benefits

A well-crafted tagline swiftly and effectively communicates the essence of your company’s unique selling proposition, highlighting what your brand stands for and/or the key benefits it offers.

For example, BMW’s tagline, “The Ultimate Driving Machine”, communicates quality and a superior experience, helping potential customers understand what sets this brand apart from others in just a few words.

Keep Things Consistent

Taglines and slogans can amplify marketing campaigns by ensuring a consistent message across all platforms.

Whether it’s in print, online, or broadcast form, a strong slogan reiterates the same message, reinforcing your brand’s presence and message.

This repetition makes marketing campaigns more effective as the consistency helps solidify consumers’ understanding and recognition of your brand.

Create an Emotional Connection

Slogans can evoke emotions and create a personal connection with your audience, and by appealing to feelings, slogans can make your brand feel more relatable and approachable.

For example, Hallmark’s “When You Care Enough to Send the Very Best” touches on the sentimentality of giving, which resonates deeply with consumers who want to convey affection through cards and gifts.

Differentiate Your Brand From Competitors

Having a distinctive slogan or tagline can set your brand apart from its rivals, and this is especially true in more competitive markets.

The uniqueness of a catchy slogan can be a significant differentiator, highlighting a unique selling proposition or brand philosophy that competitors do not offer.

This differentiation is crucial in crowded markets where unique features and benefits might be similar across products or services.

Make Your Brand More Memorable

Taglines and slogans are typically short, memorable, and easy to share, making them effective for word-of-mouth marketing.

And because they’re simple to remember, customers can easily mention them in conversations, which can help enhance your brand visibility and organic reach, significantly boosting your marketing efforts without additional costs.

Gain Greater Loyalty

A strong slogan or tagline can foster brand loyalty by continually reinforcing your brand’s image and message to existing customers.

This serves as a constant reminder of why they chose your brand in the first place, which can help to encourage repeat business.

For example, Apple’s “Think Different” tagline encourages loyalty among users who see themselves as creative and innovative, as their values align with the brand’s emphasis on creativity in its products.

Stay Flexible

Slogans and taglines are highly adaptable and can be used across various media and advertising platforms, from TV spots and radio to online ads and social media.

This flexibility allows you to maintain a cohesive branding strategy across all marketing channels, maximizing your reach and the impact you have on your audience.

What’s the Difference Between a Tagline and a Slogan?

The difference between a tagline and a slogan may seem like an incredibly granular thing to discuss, but if you own a business, it’s important to understand the distinction.

Having said that, I should start by pointing out that the main difference between the two is how they’re used.

In a nutshell, taglines are used more for brand positioning, and slogans tend to be used for marketing campaigns.

A tagline will help to position your brand by associating it with the value of your offerings and what differentiates you from the competition, whereas a slogan is used to communicate the ideas of a specific marketing campaign.

But it’s not necessarily that cut and dried, and there’s still some overlap.

For instance, Nike’s famous tagline, “Just Do It”, which I mentioned above, was developed as part of the company’s first major TV advertising campaign, but it quickly became so popular that Nike started using it as a tagline, and it’s still their tagline to this day.

So, as you can see, taglines and slogans do have some similarities, but if you want to use them to their fullest potential, it’s important to understand their purpose and the differences between them.

With that in mind, here are the key differences between a tagline and a slogan:

Definition and Purpose

Taglines are permanent phrases associated with your company as a whole, and they’re designed to be timeless and typically do not change very often.

They reflect your brand’s identity, values, and overarching promise to customers, and their primary purpose is to enhance brand recognition and encapsulate the essence of your brand in a way that resonates emotionally with consumers.

Slogans, on the other hand, are more flexible and are typically used for a particular marketing campaign or a specific product or service.

They aim to highlight features, benefits, or the uniqueness of what’s being advertised, and they may change frequently to align with different marketing initiatives.

Duration and Usage

Taglines are long-term and remain consistent across all marketing and branding materials.

And because they’re intended to last, taglines help maintain a consistent brand message over time.

A well-known example is Disneyland’s “The Happiest Place on Earth”, which consistently reinforces the brand’s association with joy and magical experiences.

Slogans are short-term tactical tools used to draw attention to specific aspects of a product or highlight a promotion, and they often vary depending on your current marketing goals or target audience.

For instance, McDonald’s has used various slogans like “I’m Lovin’ It” as a tagline, but also campaign-specific slogans like “The Simpler the Better” for their advertising.

Emotional vs. Rational Appeal

Taglines often aim to create an emotional appeal and are crafted to resonate on a deeper level, building a connection between your brand and consumers that transcends the features of specific products or services.

This emotional resonance helps build brand loyalty and long-term customer relationships.

Slogans, on the other hand, tend to be more rational or directly informative, focusing on the practical benefits or features of a product, service, or promotion.

They are designed to be persuasive and drive immediate consumer actions, such as purchases or inquiries, and they’re often surprisingly straightforward, making them effective for conveying specific sales messages.

Branding vs. Advertising

Taglines are a core component of branding, as they help form the public perception of your brand and are integral to your brand’s voice and personality.

They’re something customers will remember even when they aren’t actively thinking about making a purchase.

Slogans, on the contrary, are primarily used in advertising and are crafted to be catchy and memorable for the duration of a campaign, aiming to maximize impact in a shorter timeframe.

They support specific marketing objectives and are often geared toward generating sales or promoting awareness of a new product.

Strategic Implications

The strategic use of taglines involves embedding them into the fabric of your brand.

That means every interaction with your target audience should reinforce the message conveyed by the tagline, thereby solidifying your brand positioning and emotional appeal.

For slogans, the strategy revolves around flexibility and adaptability, utilizing different messages to highlight specific aspects of a product and/or service, as needed.

This adaptability allows you to respond quickly and effectively to changing market conditions and consumer preferences.

Need help crafting effective taglines or slogans? Why not set up a free 30-minute consultation with me to find out what we can do for you?

To your business success, Susan Friesen

[ratex7]

Difference Between Tagline & Slogan | Arabic Edition

this tutorial about the difference between Tagline & Slogan in Arabic Edition and also shows how to Identify The Right Tagline or Slogan and the Definition of Tagline & Slogan and Case Studies with Examples of Global Brands such as Nike, Apple, Macdonald's, BMW, Desny Land...etc

Companies often use taglines and slogans to communicate with consumers about their brand and create a memorable impression. Understanding how to distinguish between the two can help you effectively promote your business to the world. In this article, we explain what a tagline and slogan are, why they are important, and the differences between the two.

Catchy Business Slogans and Taglines Slogans: VRBO: 'Where Families Travel Better Together MasterCard: 'There are some things money can't buy. For everything else, there's MasterCard.'

ما المقصود ب Tagline؟ جملة مؤثرة بتعبر عن الهدف والقيمه التي تقدمها الشركة للسوق وتكون دائمة علي المدي الطويل لاتتغير

ما معنى كلمة سلوجان (Slogan)؟ كلمة في بعض الاحيان نسمعها كتيراً في الحملات الإعلانية و حملات الدعاية التي تقوم بها الشركات وسوف نقوم بتوضيح وشرح  معنى كلمة السلوجان :- سلوجان هي جملة بسيطة وقصيرة تستخدمها الشركات كشعار لها في حملات الدعاية والاعلان سواء كانت اعلانات السوشيال ميديا أو أعلانات التليفزيون أو في اعلانات الطرق مثل: شيبسي تايجر : أكبر وسيطر فرسكا : اندهش فودافون : القوة بين أيديك اتصالات : كل يوم جديد .....

Reference: - KeyDifferences: https://keydifferences.com/difference-between-slogan-and-tagline.html - Indeed: https://www.indeed.com/career-advice/career-development/tagline-vs-slogan - Hubspot: https://blog.hubspot.com/marketing/brand-slogans-and-taglines - Benextbrand: https://benextbrand.com/mcdonalds-slogans/

Video Chapters: 00:00 Intro 0:12 Session Content 0:48 Definition of Tagline & Slogan 2:22 Tagline vs Slogan 4:13 Identify Tagline & Slogan 8:18 Case Studies 10:20 Conclusion 10:45 Recap

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#TaglinevsSlogan #BrandMarketing #Tagline #Slogan #taglines #slogans #marketing #marketing #تسويق_الكتروني   #advertising #google #facebook #instagram #growth #ريادةالأعمال #Ratex #Tricks #HowTo #branding #sloganwriting #marketingdigital  #سلوجان #تسويق ------------------

[astoundingbeyondbelief]

Kaiju Week in Review (November 26-December 2, 2023)

I wasn't over the moon when Toho announced that Takashi Yamazaki's Blockbuster Monster Movie was in fact the next Godzilla film. I had seen a few of his works—none bad, but none spectacular either. Well, I've set my sights on watching the rest in the new year, because Godzilla Minus One is an unqualified masterpiece. A tagline from the original Godzilla, King of the Monsters! comes to mind (as it often does when you're me): "Mightiest melodrama of them all!" A lot of the post-Showa films suffer from an abundance of characters who just spout exposition and look at monitors; here, almost everyone in the small cast gets at least one close encounter with Godzilla, and the monster's backstory is conveyed with extreme efficiency. This tale of a war veteran trying to rebuild his life in the ruins of Tokyo, stumbling into a family, finding fulfillment in blowing up leftover mines, and haunted by what he perceives as his cowardice in combat, would have been plenty compelling without Godzilla.

Since it does have Godzilla, it's high on my list of the best movies of the year, and I only need one viewing to call it one of the best installments in the almost-70-year-old series. Yamazaki patiently waited some 15 years after Always: Sunset on Third Street 2 for his shot at a Godzilla feature. You certainly get the sense, watching one of the most brutal, pissed-off incarnations of the monster ever to grace the screen, that he spent every day of it in preparation. Watch it often while it's still in theaters, and watch it big.

Godzilla Minus One will gross about $10 million in its U.S. opening "weekend", a third-place finish that beat expectations. For context, Godzilla 2000, the last Toho Godzilla film to receive a wide release here, made about $10 million during its entire theatrical run here. Ticket prices were cheaper then, of course, and Minus One was helped along further by almost half of attendees going to premium-format screenings. Conversely, it had to overcome Americans' subtitle phobia, and the first weekend of December is usually a slow one. I was pessimistic at the outset, but now I expect larger theaters to carry the film into the new year, especially with near-universal raves from critics and audiences.

Yes, a third section for Godzilla Minus One; it's well-deserved, I promise. MyKaiju is risking life and limb by hosting an English translation of the film's novelization, written by Takashi Yamazaki himself. It appears to be at least partially machine-translated, but the Japanese text is included for comparison. Haven't read it yet, as I want to see the film a second time first, but quite a breakthrough given how mysterious this sort of thing usually is.

Monarch: Legacy of Monsters could never hope to compare with the opening of a stellar new Godzilla film; unfortunately, I also thought this week's episode was the weakest so far. It's bookended by Frost-Vark action, but the rest just drags. All's forgiven if the teacher and the hacker smooch though.

Toho and Legendary used to let each other's live-action Godzilla movies breathe; now the U.S. opening weekend of one is coinciding with the opening marketing push of the other. IGN released a trio of pics from Godzilla x Kong: The New Empire, showing Kong with his axe; Dr. Andrews, Jia, and Trapper (Dan Stevens's character) in uniform; and Godzilla "evolving into a powerful new form." The same article included an interview with director Adam Wingard. Naturally, he didn't give away much... besides the return of Doug.

Earlier in the week, Legendary put out a trio of posters featuring Godzilla, Kong, and the film's antagonist, now christened Skar King. The taglines ("Unite" for our heroes, "Bow to Your King" for SK) sound like kaiju campaign slogans. Makes me wonder if, like Godzilla vs. Megalon before it, the movie will improbably capitalize on the presidential election next year. To steal a joke from Titanollante: Godzilla/Kong unity ticket? They'd have my vote.

Godzilla's new form, meanwhile, has already been spoiled by a T-shirt on Legendary's own site and some dire-looking Playmates figures. It makes sense that Wingard would want to have his own spin on the character after keeping the design from Godzilla: King of the Monsters for Godzilla vs. Kong. Hard to cast judgment without seeing the real design in full, but there's one particular detail I really like.

The film also has a booth at CCXP in Brazil, with a panel later today, so I think a trailer is incoming (the main reason I hammered out this whole post so quickly).

I missed this one last week: Tsuburaya announced an anime project called Ultraman: DARKNESS HEELS. The DARKNESS HEELS branding has been around for a while, spotlighting prominent evil Ultras—and, of course, Jugglus Juggler. No details on the anime yet, but if the Juggleman's there, so am I.

The big toy reveal this weekend was Super7's ULTIMATES! MaiGoji figure. Previous Godzilla figures from this line haven't lived up to the official photos, but hope springs eternal. It's $85 (much less than the MonsterArts); preorders started Friday. Other highlights: a Super7 ReAction figure of the original Godzilla's skeleton, which comes with a little Oxygen Destroyer, and a plush Mothra from Surreal Entertainment that can flip to imago form to a neck pillow-shaped larva.

[growinstablog]

Marketing vs Advertising: Will One Make You More Money Than the Other?

Marketing vs Advertising: Will One Make You More Money Than the Other?

Nothing is more aggravating for a business owner than spending the time, money and energy to create an outstanding advertising campaign, only to look over the data and realize that it was totally unsuccessful!

No one saw your awesome ad. And you didn’t see the increase in business that you were anticipating. What went wrong? It may be a case of confusion when it comes to the differences between marketing vs advertising!

Marketing vs Advertising: Is there a difference?

Being a business owner often means that you will find yourself sorting through a constant barrage of buzzwords and suggestions about how to successfully navigate the stormy waters of entrepreneurship. Phrases such as “social strategy”, “sales funnels”, “content marketing”, and “click-through rate”, while important, can begin to blend together into one big marketing lingo mash-up.

Our team at LYFE Marketing is here to help decipher all of these terms and more. (And for a quick refresher course, check out our cheat sheet of the top digital marketing terms you need to know!)

Amid all the noise, one set of words seems to pop up again and again: marketing vs advertising. What is the difference between the two? Is there a difference? Does your business need one more than the other?

Read on as we help clear the fog of confusion surrounding marketing vs advertising:

What is Marketing?

Marketing is loosely defined as “the action or business of promoting and selling products or services.” Generally speaking, marketing is the overarching umbrella of all the things you do to get the word out about your business.

It basically involves both research and analysis. It is about studying the market and eventually coming up with a voice and design that will represent your brand. It can also include mission and vision statements, as well as slogans or taglines. All of these are incorporated in every marketing collateral to create your brand’s personality. 

Marketing can include researching your target market, setting up social media channels to make reaching your audiences easier, creating graphics to use throughout all of your different marketing channels, and…advertising!

What is Advertising?

That’s right, advertising falls under the larger category of “marketing!” In fact, it’s silly to think in terms of marketing vs advertising as a business strategy. Instead, think of your business’ overall marketing strategy as a completed puzzle: it’s made up of lots of smaller pieces. Advertising is just one of these pieces.

It is defined as “the act or practice of calling public attention to one’s product, service, need, etc.” Essentially, advertising acts as the “promoting” piece of the puzzle.

Traditional advertising might involve a radio or TV commercial. An ad positioned in a magazine or newspaper. Or maybe a billboard placed along a busy highway to advertise your business. In the age of digital marketing, however, an advertising strategy should also include placing paid ads on social media platforms and pay-per-click (PPC) advertising.

Social Media Advertising

Social media advertising takes advantage of the expansive reach of social media channels and the data those platforms are able to collect in order to identify one or more audiences of users who are most likely to want or need your product or service.

These social media sites allow a business to create dynamic, engaging advertisements and push them out to these audiences. At LYFE Marketing, we offer services to help our clients make the most of their advertising budget and connect with their audiences on Facebook, Instagram, Pinterest and LinkedIn!

This type of advertising, when done correctly, leads to more traffic to your website, higher rates of engagement from your target market, and more money in your bank account!

PPC Advertising

Also known as Pay Per Click Advertising, PPC Advertising uses search engines such as Google or Yahoo to advertise directly to people who are searching for something related to your business.

Unlike social media advertisements, your business will only be charged a small fee when someone clicks on your ad link. This type of advertising relies heavily on keywords and a good understanding of your target audience.

A great advertising strategy is one that combines both of these types of advertising for optimal results. Having a thorough understanding of your target audiences is key. Knowing things like where they shop and what social media platforms they use can go a long way in helping you plan your advertising strategy. Reach as many customers as you can for as little money as possible when you implement the right strategies.  

Putting them together:

So is it possible to have a successful advertising campaign without doing any other marketing work? Not if you want to make the most of your budget and reach your audience efficiently!

Instead of deciding between marketing vs advertising, combine these two essential elements.

Below are a few additional marketing solutions that can help ensure that your advertising endeavors are a success:

Build Brand Recognition 

You might provide the greatest service around, but it’s difficult to build a loyal following if no one can recognize your logo or remember your name?

Branding doesn’t need to be elaborate in order to be effective: something as simple as consistently using the same colors in your advertisements and including your logo in marketing materials can make a huge difference in how well your customers remember you.

One of the most straightforward but often overlooked aspects of marketing and brand recognition is your website! We’ll help you design a website that is easy to navigate, full of the information your customers are looking for, and elements that match your branding so that visitors will recognize your work right away.

Conduct Market Research 

How well do you really know your target audience?

Market research, such as surveys and product testing, can help you to better understand what your customers are looking for, what they’re willing to spend, and where they’re searching for it.

Advertising without doing any market research is like getting dressed in the dark; you might accidentally put together something that works, but you’re more likely to end up with a mess. No business owner wants to waste any money, and taking the time to do your market research before launching any ads can save a lot of cash in the long run.

Cultivate a Social Media Following 

What good is an amazing ad if no one ever sees it?

In today’s ever-changing digital marketing landscape, your existing following on social media platforms is the key to unlocking bigger, better “look-alike” audiences. These are audiences that have similar purchasing habits, social media habits, and demographics to people who are already big fans of your business.

Don’t get so caught up with paid advertising that you forget to engage with your followers on social platforms.

Posting relevant and useful content, replying to questions, comments and messages, and sharing reviews and check-ins will help you to build a community online that will be a great stepping stone to larger and more qualified audiences.

Diversify Your Channels 

How many social media apps do you have downloaded on your phone right now? And how many other places do you see or hear ads each day?

Hulu, YouTube, Spotify, not to mention “traditional” advertising formats such as radio and television….all of these are services or platforms that most people interact with almost every day. Your customers aren’t spending ALL of their time in one place, so why would you do that with your marketing budget?

This is another place where the aforementioned market research comes in handy. Learning what channels your target market uses the most will help you to develop a marketing plan that reaches as many potential customers as possible.

No two businesses are the same. Our marketing specialists at LYFE can help you decide which digital marketing channels will give you the most bang for your buck!

Be a Customer Service Pro 

We’ve all heard the old saying: “The customer is always right.” While many might argue with this sentiment, one thing is for certain: happy customers are lifelong customers.

Training your team to be customer service conscious is one of the best things you can do for your business, and it’s more important than ever that that same level of service is extended to online customers.

Responding to reviews (positive AND negative ones) in a friendly and respectful way, answering emails and questions in a timely manner, striving for those ever-elusive 5 star ratings….these are all essential to the success of your marketing efforts and your business as a whole.

Approach every customer interaction with customer service in mind, and you’re sure successfully turn those one-time customers into ambassadors for your brand – the best kind of marketing out there.

Creating a Marketing Strategy

Every business should have a marketing strategy in place to inform decisions when it comes to advertising and other aspects of marketing. When creating this strategy, business owners should keep the 4 P’s in mind: product, place, price, and promotion:

Product: The first “P” is the easiest. Your “product” is whatever your business is selling, whether it’s a tangible product or an intangible service. No business can succeed without a product that is in demand, fulfilling a want or need of their target audience. The key to successfully marketing your product is a solid understanding of what makes it unique and desirable to your customers in order to create advertising that shows it off to the best of your ability.  

Place: This second “P” goes back to the concept of diversity in your marketing channels. If your product isn’t being advertised in the right place at the right time, you might as well not be advertising at all. Bring the biggest and best audience possible to your product with well-placed marketing that takes into consideration the habits of your desired customers.

Price: Lots of factors go into choosing the price of a product or service: production costs, manpower, and the current market price of similar products are all taken into consideration. Market research is especially helpful in this arena because it helps your business to have a better grasp of what the market for your product looks like and price it accordingly.

Promotion: Here’s where the advertising really comes in! The fourth and final “P” is promotion: how will you make sure that your audience gets all of the relevant information they need in order to decide to buy your product or service? If your business can crack the code on promoting your product, then you are already on your way to a successful marketing plan!

Integrating Advertising into your Marketing Strategy 

Once you’ve identified and explored the 4 P’s and created a marketing strategy, it’s time to get down to the details and integrate advertising campaigns into your marketing strategy.

Successful ad campaigns should be memorable, informative, and create exposure for your business that ultimately drives traffic and profits.

This is the reason that a strategy that puts marketing vs advertising, especially when it comes to budgeting, is often unsuccessful. Without doing the work required for a marketing strategy, such as researching your audience and choosing the right social channels, your advertisements won’t reach anyone!

Use your marketing knowledge to determine what type of advertising will have the most visibility and farthest reach.

That might mean a series of videos distributed through social channels for an audience that is always online. A campaign that revolves around a big annual sale for the customers who you know are always on the hunt for a great deal. Or maybe an Instagram ad that shows off awesome shots of your followers using your product!

Whatever you choose, you’ll know that you’re set up to succeed when you make a plan based on the research, knowledge, and understanding of your target market that you gained from all of your previous marketing efforts!

Making $$$: Marketing vs Advertising

So when it comes to marketing vs advertising, which makes more money? The honest answer is neither! It turns out that marketing and advertising have a symbiotic relationship.

A successful marketing strategy includes well researched and executed advertising across various platforms and mediums, and the best advertising campaign in the world can’t reach its full potential without the groundwork done with a comprehensive marketing strategy.

Instead of thinking about your strategy as  “marketing vs advertising”, businesses should be thinking “marketing AND advertising” in order to have the most success.

Our team at LYFE Marketing is here to help make sure your business is successful in all of your marketing and advertising efforts. We want to pass all of our digital marketing and advertising know-how onto you! Contact us today to get started.

https://growinsta.xyz/marketing-vs-advertising-will-one-make-you-more-money-than-the-other/

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Content Writing vs. Copywriting: Know The Top 5 Key Differences

What exactly is the difference between copywriting and content writing? Aren’t they the same thing?

Wrong!

They are not synonymous.

It’s not exactly the same, but it’s near enough.

When a company needs written material, they frequently engage a copywriter or a content writer. These writers are professionals in business marketing copywriting. Understanding the differences between the two positions may help your company decide which one they need for your written material.

There are a bunch of amazing AI content-generating tools, but even to use and implement the Tools, you need to have clarity between the two.

In this blog, we compare copywriting vs content writing and offer recommendations on which to use.

To begin, what exactly is content writing?

What Is Content Writing?

Content writing is the creation of written material to educate or entertain readers. It may encourage sales as well, but that is not its primary objective. You aim to educate or entertain readers by offering high-quality and valuable content.

Content writing examples include:

Blog posts

Email newsletters

E-books

News articles

Case studies

What Is Copywriting?

Copywriting, on the other hand, is the creation of written material to entice readers to take action related to your company’s sales process. If you’re seeking to market a product, you’ll need to persuade potential purchasers that it’s beneficial to purchase. If you want more calls, you must convince them that your organization is worth calling. The skill of persuading readers to do a sales-related action is known as copywriting.

Copywriting examples include:

Pay-per-click landing pages

Social media advertisements

Product information

Pay-per-click (PPC) advertisements.

Sales copy for a website.

Sales Email

Promotional Text messages

There is a lot of inspiration involved both in the process of Copywriting and Content Writing. But Remember, always understand the difference between Copying and Inspiration in your Journey.

Top 5 Key Differences between Copywriting & Content Writing

Before getting into this profession or using Ai Content Generating Tools, let’s understand the differences between Copywriting and Content writing.

1. Copywriting sells your brand to your audience while Content writing informs, educates, entertains, or instructs readers.

Traditionally, we utilize copy to make the sell. It’s print advertising. Its purpose is to convince.

It is difficult to sell items online. Customers cannot touch, smell, or see the item in person. Instead, they rely on a copy—text written by marketers to describe product characteristics, issues it answers, and how it makes purchasers feel—to increase sales.

Strong copywriting abilities, on the other hand, have the ability to persuade more readers to click, join up, or buy.

While Content Writing takes care of everything else.  It draws an audience, holds their interest for a long period of time, displays your capacity to address their issues, and prepares the route for an eventual purchase.

2. The primary goal of copywriting is to convince while the primary goal of content writing is to inform.

Copywriting triggers people to take action right away. It may want readers to download something, join up for a newsletter, or purchase a product, for example.

“Copywriting weaves urgency and scarcity into headlines to drive quick action,” says one. A well-written copy is difficult to overlook. In other words, it draws and keeps people’s attention.

Content writing, on the other hand, seeks to cultivate an engaged audience. As previously said, they seek to build trust and present the brand as a trustworthy source of information.

3. Copywriting style is generally short format while Copywriting is often written in a lengthy format.

Copywriting mostly created content for short formats like:

Advertisements, both online and offline

Taglines and slogans

Email marketing based on website content

Promotional and advertising scripts for television or radio

Scripts for videos

Catalogs

Billboards

Postcards

Letters of sale

Letters sent by direct mail

Material writers provide long-form content such as:

Articles

Blog entries

Newspaper clippings

Magazine articles

News Releases

Newsletters through email

E-books

Books, newspapers, and magazines

Podcasts

Television \sFilm

Some of these topics overlap, but you get the picture.

4. A skilled copywriter is familiar with SEO while A skilled content writer has mastered the art of SEO.

Is there a distinction to be drawn between a regular content writer or copywriter and an SEO content writer or copywriter?

Yes.

The truth is that there is a divide between the two. They each have a particular business emphasis, and each is hired by a different firm or brand for a different issue.

In most cases, content writing is expected to drive incoming traffic. As a result, the majority of content writers excel at SEO. They will assist you in selecting themes based on search phrases that are relevant to your company objectives.

Excellent content Writing with SEO expertise may increase social shares, retain readers on your website for longer periods of time, and boost conversions. It may also help you create authority in your sector and raise brand recognition. Thereby, Content Writing Effectiveness depends on a longer-term strategy

The effectiveness of SEO copywriting is measured by its performance and the number of people who read it. Thereby, Copywriting Effectiveness can usually be measured in the short term.

If the material receives three times as many social media shares, it would be regarded a success for a company whose key KPI was to improve its Facebook presence.

However, if the campaign’s target KPI was lead generation, it may be judged a failure.

5. Copywriting converts organic traffic into leads / Content Writing drives organic trafficCopywriting converts organic traffic into leads while Content Writing drives organic traffic

This last contrast between a copywriter and a content writer is summarised. Copywriters create organic traffic, while copywriters turn visitors into sales or leads.

While SEO practitioners and business owners would want to have the best- content that draws organic traffic while also having a high conversion rate – the truth is that SEO content is greatest at generating traffic, while sales copy is best at selling.

Copywriter vs. content writer: Final Thoughts

There comes a point when you must persuade, persuade, and convert people. However, this is not always the case. Set aside time to provide value with no strings attached.

Today we have a lot of Tools to help us with Copywriting as well as content writing. Get started with these Tools and gear up the game of content, SEO, Ads, and marketing.

[grad502-haydenmiddleton]

MESSAGE AND MEANING NOTES:

- WRITING IS THE DESIGN OF A VISUAL LANGUAGE.

- Campaign message + slogan rolls off the tongue and its the base in which a design system is built

- Tagline vs Slogan = Catchphrase. Jingle, catch line, formula, saying, moto, mantra, punchline

- Find a communication strategy

- Message defines core topic and idea

- Mission statement

- SINGLE-MINDED PROPOSITION (SMP) THE SELLING POINT

- Think about hashtags

- Metaphorical language provides new insight

- Representation of a nou

SMPS:

KFC, its finger licking good.

McDonalds, I’m loving it.

Skittles, Taste the rainbow.

Subway, Eat Fresh.

NZ Drink Driving Campaign, Stop a mate from driving drunk. Bloody Legend.

Maybelline, Maybe it’s Maybelline.

Snickers, You’re not you when your hungry.

Kit Kat, Have a break. Have a Kit Kat.

Cadbury, There’s a glass and a half in everyone.

[ippworld]

Why Transcreation Does Much More Than Translation

Translation vs Transcreation

Translation is simply the re-writing of a document from one language to another. The terminology and tone of the original material should be maintained in the translated version. The final text should not only be linguistically correct but also take into consideration any cultural nuances.

With business going global and the opening of multiple markets across several continents now easier than ever before, it is more important than ever too for brands to have their documents and marketing materials translated effectively. Mistakes are always costly. They can easily be the big difference between success and failure for a brand in a particular territory.

This is where transcreation comes in.

Transcreation goes beyond translation

Transcreation is content translation infused with creative writing — to deliver that emotional connection with target audiences in their own language. The end product of a transcreated content is that both the branding and marketing messages are culturally adapted for its new audience.

This is why transcreation goes much further than a straightforward translation. The tone, emotion and context need to suit the target language and its audience perfectly. For branding and marketing messages, these must engage and appeal to the target audience, whilst still maintaining the original brand direction.

Transcreation is definitely a right way for global brands to guard against cultural faux pas - all too easy to occur if careful market research has not been undertaken. It is for this reason that transcreation these days is intrinsic to global marketing campaigns.

There are many reasons why the nuance of a marketing message can get lost in a straightforward or literal translation. There are also countless examples where the translation has simply not been properly written.

If anything, it is such errors that serve as the clearest reminder of the importance of transcreation. Of course, readers can raise a smile, or it cause a chuckle. Indeed, some mistakes can be laugh-out-loud funny. But, the joke is most definitely on the brand if such an error occurred.

You most certainly won't be laughing if errors were associated with your brand - and such mistakes can be very costly indeed.

Global fried-chicken giants KFC got off to a sticky start as they opened their first branches in China in the late 1980s. Somehow the famous slogan "Finger Lickin' Good" was translated into "Eat your fingers off" - a far less appetising tagline!

Take HSBC for example. In 2009 the bank went global with its US campaign "Assume Nothing." Unfortunately, in some territories this was translated as "Do Nothing." All in all and to cut a long story short, HSBC ended up spending $10 million to change its tagline to "The world's private bank."

Browse the internet and you'll find no shortage of funny examples of when translation had gone badly wrong - from the New Zealand restaurant proudly claiming to be "Open seven days a week and weekends too" to the Paris dress shop selling "Dresses for street walking."

When to use which

Translation scope: Technical, Legal, Financial, Engineering, Factual content etc. Transcreation scope: Branding, Marketing, Creatives, Consumer-driven content etc.

If you are planning on going global with your brand and business, and want to connect and engage your target audiences in their preferred language, transcreation is something you should consider for your global branding and marketing programs, right down to transcreating information about your service or product.

The branding message of your brand, its colloquial appeal and particular on nuances need transcreation more than translation to succeed in foreign native language-speaking markets.

[tarina-derito]

“Find your Beach” vs...I don’t even know!

When it comes to branding I think the key is that people remember your ad, slogan, or product (the bell curve Prof mentioned last class). “Any publicity is good publicity” comes to mind. For Corona, they had a clear, consistent message in their marketing, their organizational goal (have the largest market cap of imports in any market they enter), their products (same packaging and recipe regardless of market), and in their leadership team (family owned and organically transitioned). That alignment allowed them to be successful. Additionally, I found it extremely interesting that the “Corona and lime” stereotype was not one that stemmed from their Mexican origin/operation! I’d be curious to hear more about how that trend came about. Corona’s simple tagline of “find your beach” aligns with their Mexican origin and how US consumers saw life in Mexico or coastal cities-as places of little worry and lots of relaxation. 

Where Corona’s marketing is clear and distinct in my mind, Heineken is the opposite. I’m embarrassed to say that I didn’t realize the brand was Dutch until about 3 years ago. I never bought it at the store or chose to buy it in a restaurant (which is odd seeing as my favorite color is green!). A significant part of my buying habits stems from advertisements I see and where I spent my time. I grew up in Arizona and Corona was everywhere (at Chipotle, Rubbios, and other high touched establishments) whereas Heineken either widespread in the market or didn’t market in our area as heavily. This is a possibility seeing as the case mentioned that Heineken cycled through many marketing strategies and teams over the course of just a few years and that they eventually moved to a more regional marketing strategy. 

[sevine]

Slogan vs. Tagline Although both "slogan" and "tagline" tend to be used interchangeably, they actually serve two different purposes. a slogan identifies a product or company. So does a tagline, for that matter. Where these terms differ is in how they position a company in its industry. A slogan encompasses a company's mission, what it stands for, and even how it's helping customers in the individual campaigns the company might run. Slogans can therefore be longer than taglines, as you'll see in the list below. A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: "When I see [tagline], I think [company]." Taglines are more often next to the company's logo on official advertisements, and are dedicated more specifically to brand awareness than slogans. Slogans carry a brand's values and promises as the company grows and evolves, and can be promoted under an overarching company tagline. Your organization doesn't have to develop both a slogan and a tagline -- it might succeed with just a solid, recognizable tagline. But as you develop new products and identify new types of customers, you might find your brand launching a campaign that is primed for its own slogan.

[emmataylordesign-blog]

Lecture: Creating a Brand

 In our lecture with Vita, we were taught the fundamental points of creating a successful brand. It contains 8 main points; Vision and Purpose, Brand Identity, Customer, Price, Product, Place, Promotion and Packaging. 

Starting with Vision and Purpose, this is the main element of creating a brand, as this ‘lies at the heart of every successful brand’. It is able to provide ‘guiding principles and values’ to a brand and ‘the development and delivery of their brand and their outcomes’. The brands vision and purpose can go in many directions, it can be ‘serious, life-changing or just a bit of fun’- depending on the brand and there vision, these things can gain deeper meanings. For the brand to be successful, the vision and purpose must be authentic and applied to all elements of the business, ‘it must live its values from the way it treats it staff to the product it sells and the way it talks to its customers’

Brand Identity:

The brand identity is something that will make the brand recognisable amongst its consumers/other competitors and how you want your brand to be perceived.

‘A Brand Identity contains: Brand name, logo, slogan/tagline, tone of voice, colour pallet, typography/graphic style and visual identity. These form a ‘toolkit’ for creating a brand.’ 

Customer: 

in order to create a successful brand, you must make sure that you are constantly tailoring your brand towards your target market, ‘puts the customer at the forefront of their decision making’ 

‘you can’t know your customer based on Google searches or reports, you can only know your customer by reaching out to them and getting to know them.’ 

By getting to know your customers on a personal level, you are creating ‘lasting brand loyalty’, as yo are constantly listening to the customer and what they desire from your brand. ‘You must understand the past, current and future needs of your customer.’ You must start by asking your target market some questions in-order to get to know them and their needs, e.g., where do they shop for food, beauty, interiors and fashion; what do they do for a living, what type of income to they get yearly, how much money do they spend on certain items per month (e.g. how much they spend on a weekly food shop).

For our customer, we have decided to focus on women (ages 25-35) who work from home the majority of the time, but will still need to go to meetings etc. By creating a customer profile and doing a survey, it has enabled us to connect with my brands target market directly.

The Brand ‘Glossier’ is a strong example of how they get customers to interact, buy and promote their products. For their social media accounts they mainly use ‘user generated content’ which is then posted to their Instagram etc, this shows that the brand can get trusting reviews from real customers, helping to increase their brand loyalty; and if there are any consistent negative attributes to the brand, they will listen to the customer and change them. 

Price: 

There are several factor that affect the pricing of products; ‘Economic factors and physical limitations, Value perception and Price psychology’. The methods of how you plan to trade also have a large affect on how the prices will be altered. 

‘Wholesale: You produce a product and sell it onto another retailer.

Wholesaler: You buy a product produced by someone else and sell it 

Direct to customer: You produce a product and sell it directly to the customer with out a middle man. 

The other economic factors include: Retail market, model you’re selling to, cost to develop product, cost to produce product, material costs, packaging costs, Taxes/VAT rates, exchange rates, shipping costs, marketing costs, store overheads, staff costs.’ 

‘’Psychological pricing is the practice of setting prices slightly lower than rounded numbers, in the belief that customers do not round up these prices, and so will treat them as lower prices than they really are. ... An example of psychological pricing is setting the price of an automobile at $19,999, rather than $20,000.’’ 

Product: 

‘Selecting the right product for your customer is essential. You should consider: Is your product timely or relevant, Is your product responding to a need or desire? Why would a customer want to buy this product? Always refer back to your customer and vision and purpose. 

There are two routes for sourcing product

1. Product development: This is where you design and manufacture your own product.

2. Product buying: This is where you buy and sell a product that has already been developed by a brand.

The two most common product types are seasonal and continuity

Seasonal: Product developed to be sold for a short period of time.

Continuity: Also known as carry over, this product is sold all year round. 

Place: 

‘All businesses consider where they want the customers to interact with their brand. In today’s retail environment this does not necessarily mean a physical place.’ 

Most brands need to think and deliberate where they want to show case their shop; in large ‘malls’, on a social media store, or a small shop etc.

‘Where do you want your brand to be seen? Where will your product be sold? What will your store (physical or digital) look or feel like? How should the products be displayed? What is the customer experience?

For Place, my brand group and I have decided that we wanted to display our products both online and in-store. We wanted to make the shop part of a concession in a larger retail outlet, like Selfridges, for example. This is due to the nature of our customer being more likely to shop there, due to their age and income. This is also a contributing factor to having an online shop too as our customers may not be always be able to leave their homes to come to a shop, especially if it is not in their near by area. 

Promotion:

‘In order to successfully promote your brand you should always have a detailed plan in place which covers: 

PR: press release, target publications, collaborators, editorials/photoshoots.

Events: customer events, industry events

Marketing: advertising, media partners 

Digital marketing: website, editorial content, social media, agree a hashtag, multi-media content

Where a brand promotes itself is an important factor i how it is perceived by its audience. 

Packaging: 

‘Product packaging is an important customer touch point. Packaging often encourages value perception to the customer- cheap packaging = cheap product. Packaging can form a significant element of your cost price (and therefore retail price). Environmental factors  play a huge role in the decisions surrounding packaging. The types of product and methods of sale will drive your packaging needs (online vs instore). 

For my brands packaging, we have decided that we will have varied types of packaging depending on wether the product were bought online or in-store If they were bought in-store, they will be packaged in simply designed paper and/or a multi-fuctional tote bag. If t purhased online, we intend to have the product placed in a luxury, keepsake box, while will be delivered inside a simple brown or white bx when delivered, this is so it makes the appearance less inviting to anyone who may want to steal the package when it is in transit   

Brands use packaging families to ensure a consistent look and feel across their products. Colour is an important tool in growing brand recognition. Luxury brands invest heavily in packaging as part of the sales ritual.  

(example of packaging family)

[delaneyhuntblog]

Lecture 1: What is a brand

During this lecture we learned the main components of make a brand. A brand can be made with 8 diffeferent componants; Vision and purpose, brand identitiy, customer, product, price, packaging, place and promotion. 

Vision and purpose

The Oxford dictionary definition of Vision and Purpose are as follow - 

A brand should first establish what it wants to accomplish and why it wants to exist and for whom. An example of a vision and purpose are ASOS,  “Our vision Is to be the worlds number one fashion destination for fashion-loving 20-somethings” They believe in freedom of expression regardless of who you are or where you’re from which is further cemented by their core values ‘creativity, positivity, democracy and people first’. 

Brand Identity 

Brand identity refers to what makes a brand recognisable. This is created by all the following; brand name, logo,slogan or taglines, tone of voice, colour palette, typography and visual indentity. An example of a brand with a strong brand identity is PrettyLittleThing. When I think of PLT I think about their colour scheme which is ‘unicorn pink’. It is prevelant all over their website to their own range products to their packaging. 

Customer 

The customer should be put first in everything to do with a brand. To create a long lasting loyalty it is important to get to know our customer first hand and determine their current and future needs. A good way to do customer research is by asking questions and doing surveys. 

Product 

When creating a product there are several different elements to think about one of the them being the production of the prodcut as it must represent the brand. Who are you selling to? How is it designed? 

- How its produced, tests and trials (extensive experimentation)

- How will the final product be priced 

- Collect results on how long the product will last on the market (after production and manufacturing)

- performance of product, have to be able to rebrand product 

-apply to fashion , design and manufacturing process (add link)

Price

-luxury brands, set price and know people will buy vs retail brands 

- retail brands, production price is low but final price is high (inflation) (link human trafficking)

Packaging 

- how to package to go through delivery 

- how much care and materials 

- cost 

Place 

Promotion

[aurelliocheek]

How to Scale Your Campaigns in Global Markets

Zhi Wei Neo is a Regional Performance Marketing Manager at Tinder, a top free dating app for meeting new people. With diverse experience working and living in Tokyo, Seoul, and Singapore, Zhi Wei is a mobile champion of understanding APAC marketing dynamics. Zhi Wei’s firm grasp of cultural norms helps him scale and grow global apps in divided regional markets. At Tinder, Zhi Wei leads performance marketing in Korea and Southeast Asia.

Learn more about Mobile Hero Zhi Wei.

Launching digital campaigns across regional and global markets, once a complex task, is now relatively straightforward. You can set up a campaign through any ad platform, adjust location targeting, and go live within minutes. The ease of going global brings brands of all sizes into the global market, increasing competition and bid prices. But getting to and maintaining a positive ROI across markets is a long process for some brands. Here is what I’ve learned from scaling various tech brands across markets. 

The Need for Localization

A seemingly quick way to evaluate consumer interest in your product in new markets is by using existing marketing assets like creatives, product interface, app store page, and social accounts. Within a few days, you can see how well your creatives and conversion funnels perform.

Although this method is easy to kick off, it is unlikely to deliver strong performance—especially in non-English speaking markets. Consumers are used to product offerings in localized languages, both from local players and foreign market entrants. Localization is required to compete effectively in global markets.

English literacy level varies across and within markets. Even if local consumers have high English proficiency, running marketing campaigns in local languages helps build a stronger connection with consumers.

Translations are necessary. But simple translations will not perform well if the messages do not tie in with local insights. For example, existing slogans and taglines in English may not make sense when translated. Or, users pass over plain and simple messages if they do not understand the local context.

Check in with your research team on past local consumers’ sentiments towards your brand to mitigate the issue. Alternatively, search online for research papers and consumer surveys regarding your product category. Use these insights to craft your marketing messages. Messages should ideally be crafted or approved by someone living within the local markets, aware of current trends, and understanding what appeals to the local consumers.

Creative Design

Local consumers prefer a specific creative design style through years of media consumption, including ad appeal, video length, use of colors, and more. While creatives need to be fresh and stand out from the rest, deviating too much from local design standards leads to consumers dismissing your ad. Below are some pointers on how to familiarize yourself with the creative styles in a new market.

Facebook Ad Library: A good source of ads launched by other advertisers on Facebook. Select your location, ad category, and search for keywords or advertisers. I find it helpful to reference advertisers with large budgets (e.g., FMCG, eCommerce, Mobile Games) as they run multiple A/B tests to find out what works.

Moat Ad Search: Another great search tool for ads, but the lack of filters makes it hard to identify the location of the ads.

Social Pages: Check out the social accounts of competitors and high-spending advertisers. Search for ‘brand name’ + ‘target location.’ There will be organic posts designed in a style that appeals to local consumers. Look at the number of likes and comments to identify the winners.

Media Partners: Request creative samples from ad networks and media partners. Partners have expertise in your industry and markets and can provide valuable insights on creative design. They also advise on the top-performing formats and ad sizes. Talk with media partners to avoid missing out on leading placements.

When launching a campaign in countries with internet speed lower than the global average, make your creatives load quickly and show correctly. While videos, animations and interactive ads are necessary to build the brand story, try including simple creatives (e.g., static images, text ads) as a backup to maximize ad impressions and reach.

Using human faces in creatives was found to trigger positive responses in consumers. If you adopt this tactic, consider using local talents and models. Unless you have globally or regionally recognized brand ambassadors, consumers generally connect better with locals than international talents. 

Adapting your creatives to local festivals, whenever relevant, helps integrate your brand into consumers’ lives. Consumers are more favorable during celebrations and likely to spend or try out a new product. Create a local festival calendar to help you prepare relevant campaigns in advance.

Seek the opinions and approvals of local teams before launching any localized creatives and campaigns.

Other Marketing Assets

App Store and Landing Page

Consider local consumers’ preferences on the videos and screenshots used in the app store. Try testing local vs. foreign models, placement of graphical elements and order of the screenshots. For website landing pages, adopt a layout local consumers are familiar with, reference competitors and run A/B tests to find out what works best.

Potential users may search for your product in English. Therefore, include both English and local language keywords in your ASO and paid search campaigns.

Social Network Profile Page

A profile page is usually required when running marketing campaigns on social networks. For example, consumers might click through to the profile page to check out your brand. If possible, create country-specific profiles and populate them with localized content to connect with local consumers. 

Campaign Planning Across Markets

Data is abundant to support campaign planning across markets. In the process, think from both the global and local perspectives to build campaigns that make sense for your brand and local consumers. 

Setting your KPIs

A frequent question asked is the KPIs for each market. Some considerations when determining a suitable KPI:

Cost of Media: CPM varies across countries and impacts CPA. You find CPM benchmarks from industry whitepapers or ask for historical data from the ad networks you work with. KPIs based on CPAs must reflect the cost of media in each country.

Mobile Market Maturity: Each country is in a different stage of maturity in the mobile market. The graph below shows an example. For countries in Phase 1, consumers download more apps and spend less than those in Phase 2 and 3. As a result, campaigns running in Phase 1 markets are unlikely to generate a similar level of ROI as those in Phase 3 markets.

Source: App Annie State of Mobile Report, 2019. Liftoff Mobile App Trend Report, 2019

Product Life Cycle: Each country is in a different stage of your product life cycle. The time required to move from one stage to the next depends on the marketing budget, product-market fit and macroeconomic factors. A new market is unlikely to generate a similar level of ROI as an established one.

Lifetime Value: Lifetime value differs for each market. Other than the factors mentioned earlier, the income level of a country will influence lifetime value. Revenue generated from lower-income countries will be lower than that of higher-income countries.

When determining a regional KPI—be it ROI, CPA, or active users—it is essential to consider all of the factors mentioned and make adjustments to suit each market’s unique characteristics. Since market characteristics might change—remember to evaluate the KPI quarterly. For example, the lifetime value of a market may substantially increase after a prolonged period of marketing investment—an increased lifetime value may lead to a higher CPA target.

Budget Allocation

Efficient budget allocation across markets depends on the company’s focus.

Focus on ROI 

To maximize ROI, consolidate ROI figures from each country. Then, allocate sufficient budget to the top-performing country while staying within the predicted point of diminishing returns. Repeat this for the second-best performing country, and so on.

Pros: This is a data-driven approach to help you achieve the highest possible ROI with the budget available.

Cons: This does not give room for new markets to grow. The markets are constrained by budget and unable to make a substantial marketing push to gain market share.

Focus on Growth Potential

Obtain data on the total addressable market (internal research, industry reports), mobile internet population (WeAreSocial, Facebook Insights), trends in CPM and CPA and competitor actions (AppAnnie). Compare these data of the new markets against existing ones to derive a reasonable budget. If budget is limited, consider focusing on areas of the country with a high concentration of your target audience (e.g., capital cities, financial hubs, university towns)

Pros: Provides sufficient budget and time to acquire users in a new market.

Cons: There is no guarantee the budget will lead to a positive ROI in the long term.

The pros and cons make it hard to choose either approach. However, a possible middle ground can be:

Allocate budget based on ROI for countries considered to be established and mature, thereby maximizing ROI from the budget allocated to these countries.

Set aside a budget for testing and growth, and allocate it to new and promising markets. Have an agreed-upon target to classify established and mature (e.g., ROI above 25%, MAU above 100k) or a rigid time frame based on past growth markets (e.g., two years).

Media Partners

Regular ad networks provide an accessible entrance into new markets, but they may not bring you the best performance. This is especially true for non-English speaking markets, where consumers prefer local websites and apps. Look into local ad network partners as they usually have a broader reach in the market and expertise on user preferences. Some factors to consider when choosing a local network:

Audience demographics: Can the network help you to reach your target audience?

Unique reach: Is the audience size substantial on each operating system?

Targeting capabilities: What are the targeting splits available (e.g., category, interests, demographics, dayparting, devices, user list)

Ad format and sizes: Does the network cover the top formats and sizes in the market?

Ad tech integration: What are the exchanges used? Which DSPs and SSPs are the inventory connected to?

Measurement and reporting: Is the network integrated with your MMP? What is the methodology and minimum spend required of the brand lift study?

Brand safety: How is brand safety implemented? Are there 3rd Party Integrations? Is the network integrated with your MMP’s ad fraud capabilities? Can exclusion be done on a keyword, category, or site level?

Account support: Is there a dedicated account manager to support your expansion into new markets? What is the frequency of performance review sessions?

The setup process with local networks will be challenging due to time zones and language differences, regulations requirements, and ad tech integrations. However, local networks are valuable partners to help you scale in local markets once the initial onboarding is done. 

Consolidated Tracking and Reporting

It is not an easy job to oversee the performance of every media partner in each country, even if you have a team to support you. For efficiency, aim to automate data inflow. Accomplish this with established ad networks, either through your MMPs or with an internal data management system. For ad networks that do not integrate, set up a reporting template that allows you to upload to your data management system easily. Align on a currency (usually USD) across networks and countries for consistency. With all data ingested, create a dashboard where you focus on crucial business metrics daily. If there is an unusual spike in specific metrics, you can dig deeper into the country and channels to find the cause. 

Key business metrics depend on your brand and industry. However, the following applies to most brands:

Spend

Installs

Registration

Purchase (and any other key actions)

Cost per Install

Cost per Registration

Cost per Purchase

Install to Registration Rate

Install to Purchase Rate

Registration to Purchase Rate

Daily Active Users

Monthly Active Users

Average Revenue Per User

Filters:

By country

By device

By demographics (gender, age etc)

By channels, including organic

By creatives

The recent iOS 14.5 update has impacted some of these metrics, likely understating iOS performance. Speak to your MMP regarding the methodology of tracking iOS performance and reference historical performance to decide on the validity of the data. 

Managing digital campaigns across markets is a challenging but rewarding role. First, to scale successfully, invest in localization to build a strong connection with local consumers. Next, consider global and local perspectives with regards to KPIs, budgets and media partners. Finally, simplify your day-to-day by automating data inflow and focusing your time on selected key business metrics globally. Working across markets and cultures has broadened my worldview, and you will find it valuable too. 

That’s a wrap from Zhi Wei! Read the latest blogs from Mobile Heroes and join the Mobile Heroes Slack Community to chat with mobile marketers worldwide.

The post How to Scale Your Campaigns in Global Markets appeared first on Liftoff.

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[mediaandlitgroup]

Individual output -9

Before attending this year’s class, I thought that media was only about social media. Instead media covers a lot of topics and ways on how to use media. The main topics that I have learned this year are: The ways on how to be a media literate person, traditional media vs. new media, plagiarism, taglines and slogans of commercial and a lot more. The summary on how to be a media literate person is to simply follow these two main rules: Author must first evaluate if the message or news he or she is spreading is accurate or not. The recipient of the message must also first vouch for the author If he or she is a trusted author, then the recipient must also check if the news is relevant or not. In order to become a media literate person, you should also know how to use all different forms of media. Both new and traditional medias are still the main source of news. The main difference of new media and traditional media is that new media is more easy and convenient; with just a click you can already publish a news. Unlike for new media, traditional media is more regulated and controlled. That’s why news that are from traditional media are much more accurate than new media. Studying plagiarism is very important. It is because in media there are a lot of laws that could be violated. For example if you use a company’s idea without asking their permissions, you could be sued or in the worst case of scenario you could be put to jail.

My personal insight about this subject is studying new media is very important especially in our current generation. As you can see, new media is slowly replacing the old media. For example if you are in your 50s, you will have a hard time on catching up the latest news if you only depend on the old media. It is because we will never know probably in the next decade newspapers will already be fully replaced by new media. That’s why people who highly depend on old media should also learn how to use new media and adapt on using it. Learning new media is also very important because new media operates a lot of things right now. For example during this pandemic, a lot of businesses are operated online. People are attending their jobs via online. Students are attending their classes via zoom or other platforms. That’s why adapting to new media is very important. Before using new media, you should first evaluate or study the principles of new media. New media is different from old media because everyone can post whatever they want. That’s why we should be careful of fake news. We should also evaluate or study the principles of plagiarism to avoid doing any violations.

The lessons or topics that we study in media have a lot to do in one’s personal life. Studying on how to become a media literate person could help us become a responsible user of social media. This would guide us on what news to believe, spread and not to believe. Studying the principles of plagiarism could avoid you from getting sued by the other people. Learning the principles of plagiarism could guide you on what ideas can be copied and what not can be copied. Knowing how to use both new media and old media can help us gather more news and information.That’s why studying about media and its principles are very important because it has a lot to do with one’s personal life.

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7 Easy Facts About 5 Effective Online Marketing Strategies For Small Business ... Shown

The 4-Minute Rule for Six Digital Marketing Strategies For Small Businesses

Consumers are also much more likely to click a video Pay Per Click ad than a regular banner ad, and positioning a video in your month-to-month e-mail newsletter can assist entice users to click to your site. You can also integrate video marketing into your e-mail and social campaigns by sharing links to s your newest videos.

Client testimonial videos are a great method to promote your service (Small Business Digital Marketing Services). In truth, 89% of B2B online marketers consider client reviews among the most effective material marketing methods. Prior to an interested client purchases or agrees to your services or product, they like to hear from other individuals that your work is top quality, efficient, and affordable which's precisely what consumer testimonials can supply.

This works particularly well for business that have actually developed an one-of-a-kind item, or have an unique procedure in making their item. For example, it may seem difficult to make tee shirts out of recycled ocean plastic, but if your business does it, it would be incredibly intriguing for consumers to see exactly how you do it.

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You could also create videos that provide a trip of your facility and introduce your personnel. Though this type of video isn't fit for every type of company, it works excellent if you have a distinct center or a business design that includes partnering customers with account managers or other workers (Website Design).

If you've developed an item that takes some instructions, showing users how your product works is always an excellent idea. For instance, if you have actually developed a product that can peel and slice an apple at the exact same time, showing users how it works will prove that your item is efficient and show clients exactly how it works (Website Design Agencies).

Videos are a fantastic way to "show and not inform" your target audience about your products and services. They allow you to talk directly with interested clients and help them along in their purchasing journey which is among the reasons it works so well as a marketing strategy. You do not simply have to take my word for it, either there are lots of data that reveal just how reliable video can be as part of a marketing campaign: When you add a video to an e-mail, you can increase your click-through-rate 200-300%.

Not known Details About Marketing Strategies For Small Businesses

90% of users say that product videos are helpful in the decision process. 59% of executives would rather view a video than reading text. By including a video to your landing page, you can increase conversion rates by approximately 80% - Web Design Company. Video advertising comprises 35% of online advertising Just 20% or users will check out a material page in its entirety, but 80% would view a video. Still not encouraged? Take a look at our post on 28 amazing video marketing data! It may look like a lot of work to create videos for your website but really, it can be simple and incredibly gratifying for your organisation.

You can use a tripod like this one, to make sure a stable shot, and you can utilize any of these video modifying programs to make your videos look and sound professional. If you have already adopted video marketing into your campaign, what sort of videos do you post? Are they successful? Do you notice that particular videos work better for particular industries? We 'd love to hear about your experience in the remarks listed below! (Small Business Marketing Articles).

For almost the past twenty years has been a market share leader of developing cutting edge fire defense gloves for a variety of Small Business Social Media Services usages including structural fires, wild land fire fighting and first responders situations (Video Marketing Services). Pro-Tech 8 gloves manufacturers Tech Trade, LLC desired to publicize to their firemen customer base that they had actually come out with a brand name new firemen glove called TPRG that featured brand-new products and the current NFPA certification, that serves to safeguard the firefighter's hands from severe heat, chemicals, and other toxic substances that firefighters would be exposed to.

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They were looking a New York City digital company that had the capabilities to bring in fresh ideas, professional graphic design, punch line ad copywriting and video photoshoot story telling. Vab Media Digital Company was up for the obstacle and was thrilled to assist tell their brand name's digital stories. Show in a graphic method with compelling content the innovation of the gloves on firefighter publications To increase followers on socials media: facebook and instagram To drive traffic to their site and to their cubicle at the national conference for firemens: FDIC 2019 Regardless of being experts in glove production and innovation, the fire security equipment market is very competitive and they required to find a method to reach their target audience of younger firefighters and fire department devices acquiring decision makers.

Another crucial performance goal of the ad project was to raise awareness of this new glove item called Protech-8 TPR-Gold, which has several layers of fabric, such as knuckle guard, kevlar, nomax, silicon carbide and kevlar layer, and leather. Our campaign research study started with looking at some of their competitors such as Dragon Fire, Shelby and HoneyWell to see how they were describing their items.

We discovered that a common issue or problem with firefighters and their protective gloves is the compromise or tradeoff in between having to compromise "glove mastery vs thermal defense. Social Media Marketing Services." And we utilized this research to conceptualize ad copy, tagline, slogans to show that their new product fixed this problem. Dealing with our graphic design group we created a series of banner advertisements in two various formats 6 ideas (design + idea/copy), 6 designs total over a 3 month duration.

What Does Ideas For Your 2020 Small Business Marketing Strategy Do?

We created a landing page for the advertisements from Firemen country. Here are the stats: On their social media accounts, we had great engagement when we published photos of the items and the innovation behind the items. They partnered with Firefighter Country's facebook account and we developed a 30-second video that worked as a facebook advertisement with the owner speaking about the innovation of the gloves.