#what is a slogan

[evisionmediasusanfriesen]

What’s the Difference Between a Tagline and a Slogan?

If you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan.

After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably.

If you were to go back several years and ask me this question, even I might not have known how to explain the difference.

But as I’ve found out over more than 20 years of helping business owners build their brands, there is a significant difference between a tagline and a slogan.

What’s more, I’ve learned that to create the best tagline and/or slogan for your business, and ensure you’re using these elements to their fullest potential, it’s important to understand the differences between them.

So, if you’re interested in using taglines and slogans in branding, and want to know the best practices for writing a slogan or tagline, how these elements can benefit your business, and how they differ, then keep reading to learn more.

Read: Crafting a Unique Selling Proposition: Unleashing the Power of Your Brand

Your unique selling proposition (USP) is incredibly important for the creation of slogans and taglines, as it helps you to communicate why consumers should choose to do business with you instead of your competitors.

With that in mind, if you want to come up with an effective tagline or slogan, first you’ve got to define what’s unique about your brand.

This article explains everything you need to know to craft a USP, including what a USP is, the benefits of having one, and how you can create one of your own.

Keep reading here.

How Can Taglines and Slogans Benefit My Business?

If you want to know the difference between a tagline and a slogan, you’re probably already thinking about using them.

But you might be on the fence about how beneficial these elements actually are and wondering if creating them is even worth your time.

That being said, here’s how the use of taglines and slogans can benefit your business:

Brand Identity and Recognition

Taglines and slogans are a key part of developing a memorable brand identity.

A catchy, unique phrase can become synonymous with your brand, embedding it in the minds of consumers.

For instance, Nike’s “Just Do It” encapsulates a spirit of determination and resilience that is instantly recognizable.

This association helps enhance brand recognition, making it easier for customers to remember and choose your brand over competitors.

Cost-Effectiveness

The repeated use of taglines and slogans, across various branding and marketing materials, can provide ongoing benefits without the need for significant further investment.

This makes the use of slogans and taglines a conspicuously cost-effective component of your branding and marketing strategies.

Communicate Your Core Values and Benefits

A well-crafted tagline swiftly and effectively communicates the essence of your company’s unique selling proposition, highlighting what your brand stands for and/or the key benefits it offers.

For example, BMW’s tagline, “The Ultimate Driving Machine”, communicates quality and a superior experience, helping potential customers understand what sets this brand apart from others in just a few words.

Keep Things Consistent

Taglines and slogans can amplify marketing campaigns by ensuring a consistent message across all platforms.

Whether it’s in print, online, or broadcast form, a strong slogan reiterates the same message, reinforcing your brand’s presence and message.

This repetition makes marketing campaigns more effective as the consistency helps solidify consumers’ understanding and recognition of your brand.

Create an Emotional Connection

Slogans can evoke emotions and create a personal connection with your audience, and by appealing to feelings, slogans can make your brand feel more relatable and approachable.

For example, Hallmark’s “When You Care Enough to Send the Very Best” touches on the sentimentality of giving, which resonates deeply with consumers who want to convey affection through cards and gifts.

Differentiate Your Brand From Competitors

Having a distinctive slogan or tagline can set your brand apart from its rivals, and this is especially true in more competitive markets.

The uniqueness of a catchy slogan can be a significant differentiator, highlighting a unique selling proposition or brand philosophy that competitors do not offer.

This differentiation is crucial in crowded markets where unique features and benefits might be similar across products or services.

Make Your Brand More Memorable

Taglines and slogans are typically short, memorable, and easy to share, making them effective for word-of-mouth marketing.

And because they’re simple to remember, customers can easily mention them in conversations, which can help enhance your brand visibility and organic reach, significantly boosting your marketing efforts without additional costs.

Gain Greater Loyalty

A strong slogan or tagline can foster brand loyalty by continually reinforcing your brand’s image and message to existing customers.

This serves as a constant reminder of why they chose your brand in the first place, which can help to encourage repeat business.

For example, Apple’s “Think Different” tagline encourages loyalty among users who see themselves as creative and innovative, as their values align with the brand’s emphasis on creativity in its products.

Stay Flexible

Slogans and taglines are highly adaptable and can be used across various media and advertising platforms, from TV spots and radio to online ads and social media.

This flexibility allows you to maintain a cohesive branding strategy across all marketing channels, maximizing your reach and the impact you have on your audience.

What’s the Difference Between a Tagline and a Slogan?

The difference between a tagline and a slogan may seem like an incredibly granular thing to discuss, but if you own a business, it’s important to understand the distinction.

Having said that, I should start by pointing out that the main difference between the two is how they’re used.

In a nutshell, taglines are used more for brand positioning, and slogans tend to be used for marketing campaigns.

A tagline will help to position your brand by associating it with the value of your offerings and what differentiates you from the competition, whereas a slogan is used to communicate the ideas of a specific marketing campaign.

But it’s not necessarily that cut and dried, and there’s still some overlap.

For instance, Nike’s famous tagline, “Just Do It”, which I mentioned above, was developed as part of the company’s first major TV advertising campaign, but it quickly became so popular that Nike started using it as a tagline, and it’s still their tagline to this day.

So, as you can see, taglines and slogans do have some similarities, but if you want to use them to their fullest potential, it’s important to understand their purpose and the differences between them.

With that in mind, here are the key differences between a tagline and a slogan:

Definition and Purpose

Taglines are permanent phrases associated with your company as a whole, and they’re designed to be timeless and typically do not change very often.

They reflect your brand’s identity, values, and overarching promise to customers, and their primary purpose is to enhance brand recognition and encapsulate the essence of your brand in a way that resonates emotionally with consumers.

Slogans, on the other hand, are more flexible and are typically used for a particular marketing campaign or a specific product or service.

They aim to highlight features, benefits, or the uniqueness of what’s being advertised, and they may change frequently to align with different marketing initiatives.

Duration and Usage

Taglines are long-term and remain consistent across all marketing and branding materials.

And because they’re intended to last, taglines help maintain a consistent brand message over time.

A well-known example is Disneyland’s “The Happiest Place on Earth”, which consistently reinforces the brand’s association with joy and magical experiences.

Slogans are short-term tactical tools used to draw attention to specific aspects of a product or highlight a promotion, and they often vary depending on your current marketing goals or target audience.

For instance, McDonald’s has used various slogans like “I’m Lovin’ It” as a tagline, but also campaign-specific slogans like “The Simpler the Better” for their advertising.

Emotional vs. Rational Appeal

Taglines often aim to create an emotional appeal and are crafted to resonate on a deeper level, building a connection between your brand and consumers that transcends the features of specific products or services.

This emotional resonance helps build brand loyalty and long-term customer relationships.

Slogans, on the other hand, tend to be more rational or directly informative, focusing on the practical benefits or features of a product, service, or promotion.

They are designed to be persuasive and drive immediate consumer actions, such as purchases or inquiries, and they’re often surprisingly straightforward, making them effective for conveying specific sales messages.

Branding vs. Advertising

Taglines are a core component of branding, as they help form the public perception of your brand and are integral to your brand’s voice and personality.

They’re something customers will remember even when they aren’t actively thinking about making a purchase.

Slogans, on the contrary, are primarily used in advertising and are crafted to be catchy and memorable for the duration of a campaign, aiming to maximize impact in a shorter timeframe.

They support specific marketing objectives and are often geared toward generating sales or promoting awareness of a new product.

Strategic Implications

The strategic use of taglines involves embedding them into the fabric of your brand.

That means every interaction with your target audience should reinforce the message conveyed by the tagline, thereby solidifying your brand positioning and emotional appeal.

For slogans, the strategy revolves around flexibility and adaptability, utilizing different messages to highlight specific aspects of a product and/or service, as needed.

This adaptability allows you to respond quickly and effectively to changing market conditions and consumer preferences.

Need help crafting effective taglines or slogans? Why not set up a free 30-minute consultation with me to find out what we can do for you?

To your business success, Susan Friesen

[smhalltheurlsaretaken]

y'all need to get a grip. you blab all day about how much you hate bigots and hateful people and how evil it is to dehumanize anyone and then you turn around and say "kys" and "i think [x] should all just kill themselves" and other disgusting, violent and childish trash

so many people on here are just full of hatred and vitriol and turn into frenzied sharks anytime the target 'deserves it' and they think they can get away with it and not be called bad people. then they whine about how sad it is that we can't all just get along and if only all the evil people in the world would stop doing evil things wouldn't that be nicer

you're just as vicious, hypocritical and fanatically puritanical as the caricature you have made in your minds of the people you think you have nothing in common with. if you've ever told someone, ANYONE to kill themselves you're not advocates of justice, you're not artisans of peace, and you certainly don't have any moral high ground that would allow you to pass judgment on others

[art-by-fate]

i woke up in a cold sweat to draw this

[dribs-and-drabbles]

Let's talk about... Mhok's Fart Proudly t-shirt

Let's be honest here, this IS a ridiculous shirt. But it is just so Director Aof to put one of his characters in such a ridiculous shirt during a poignant scene.

This is Baseball Mom 2.0

And I say that not only because it's ridiculous but because, just like Baseball Mom, it also has a deeper meaning connected to the narrative - as is Aof's style - and it's what I adore about his work, that he puts so much attention to detail into the characters' wardrobe.

But on to the shirt.

If we can get past the loudness of the "FART PROUDLY" we can see the rest of the text reads approximately as thus:

I believe a fart is a healthy, natural thing - and is nothing to be embarrassed about. I have pledged myself to changing society's attitude towards farts by showing that I am not afraid to release my farts freely - wherever, whenever - and without shame.

And yes, it's about farts BUT the underlying messages here are the parts I have highlighted.

Throughout ep 2, Mhok tries to encourage Day to get out of his room, to "open his eyes" to things, to remind him the rest of his body still 'works' ("Your hands are available" / "You can still hear"), to try things before dismissing them. He learns that Day is scared of how he is perceived by others and tells Aon there's nothing to be embarrassed about. He asks Day why he cares what people think...all the while knowing to some capacity what it's like to to be judged on face-value. And Mhok is able to let that judgement roll off him, it seems he's able to meet his challenges without shame.

After Mhok gets fired, he uses this confidence to spend time in the market blindfolded. He's not afraid to feel uncomfortable and vulnerable in order to understand Day and what he's experiencing. He proudly endeavours to navigate through the space and to eat without his sight regardless of what others may think of him. He feels the fear, but does it anyway. He has no qualms about doing more than necessary - after all he could have just walked away and not thought about Day again. But, as the wardrobe choices tell us as well, the best never rest. And Mhok is one of the best.

Day used to be "a guy with confidence", and Mhok is trying to give that back to him. The t-shirt also asks "Can I count on you, now, to stand behind me?" which, in the context of the farting, could be 'are you willing to endure my farts?' or 'will you join me in farting freely', but with Mhok and Day it's 'are you with me? Can you be brave enough to not be embarrassed? To say fuck it and live your life regardless of others?' and/or 'will you let me help and protect you?'.

Mhok cares a lot. Not about what others think of him - he had no hesitation to get naked and let people watch when Day asked ('do this and I'll forgive you' -> 'how brave are you? how brave can you be for me?') - but about Day and the other people in his life. And Day is also starting to care - he not only left his house to see Mhok but agreed to let a relative stranger take him to a very crowded and, having been shut in his room for a year, what must have been a very scary place. Which makes Day's t-shit in this scene equally fitting. "Capacity Intensive Care".

It may be small now - their care and affection for each other - but it will soon grow, even if they don't see it yet. But they'll both be getting "more care, more often, right where [they] live".

[dreamingamongthestars]

Let's leave the phrase "letting the 'intrusive thoughts' win" in 2023. Yet another online attempt to appropriate and incorrectly define symptoms experienced by those with OCD and suicidal thoughts. Wanting to do something silly for fun (which is called an IMPULSIVE THOUGHT) is nowhere near the harrowing, real ordeals experienced by people with severe, debilitating mental illness.

This awful trend is "I'm so OCD" all over again and misinforms ppl with undiagnosed OCD/suicidal thoughts as well as the general public. People with real intrusive thoughts will spend their lives hiding in shame and being bullied due to the misunderstanding of what they really are. Lives are ruined by intrusive thoughts and the lack of awareness and empathy surrounding them. Do your research and pls be kind

[theswampghost]

anybody else trying not to get swept under the tide of their own grief or is it just me 🤔

[froghwon]

you can be anything ♥*♡∞:｡.｡

[bardace]

always thinking about how Eugene goes to the photobooth by himself after dying in episode 5. I don’t think he knows how to take pictures. I think he’d give himself the cringiest filters they have. I think this is also the first time he sees a colored picture of himself as he is currently.

drawing without the filters+bonus doodle+id!

[Image Description: A digital illustration formatted like a photo booth strip. Eugene from Drawtectives stares the camera, frowning and confused, as flashy filters cover the photos. In the first, stars and sparkles float around him, with text to the side: "Space boy". Then, a filter with cute cat ears, whiskers, and a bowtie. Eugene still frowns. The next phtoto is in black and white, wiith a ghost floating around Eugene and a tombstone to the side. Flashy text reads: "Death!" and "Too bad!". In the last photo, Eugene has an emoji heart crown, with cheesy text underneath him: "Boys are smurfy [heart emoji]. Under the cut is Eugene without any filters, and a doodle of him looking at the photo strip, thinking happily, "I have pink eyeliner!" End ID]

Thank you @starberry-skies for the id!!!

[syncopatedid]

Run with the Wind Novel (official EN release!)

The dream of Kazetsuyo fans to finally get the novel in English has MANIFESTED!!! I'm sure it's later news by now to a lot of us, but just putting it out there because you never know!

I'm not a huge fan of the cover arts of western publishers as much so I'm holding my breath to see how the final cover artwork is going to turn out, especially given the USD pricing they'd be asking for. But I'm hopeful it will be treated more as a classic title than YA. I do not think they'd be able to get rights to have the OG cover art to use so I'd expect them to come up with their own, and so I've been browsing HarperC's range to see what they tend to put out (anything but human stock photos please I am begging, pay for illustrators). These are some of their cover styles I'd at least be all right with...

...with some added caveats I don't care for (though I doubt my feedback counts since I'm not the market they need to appeal to), but can we NOT have those annoying love review bombs plastered all over the covers, please? Who the heck are all these people anyway. If you must, have them on the back of the cover; I swear people do pick up and turn over to read the synopsis. I don't know about you guys, but I personally think they have no business taking up the same space as the author who wrote the dang thing, only acceptable other name will be the EN translator/localizer, as they deserve credit.

But anyway, still good to have an official English version out, it's about time!

[lo-sulci]

What are heaven will be mine & coquette dragoon?

oh my goodness, thank you for asking!! the short answer: they are incredibly good visual novels that I highly recommend, especially if you're a fan of mecha, sci-fi, great world building, yuri, and generally just amazing art created by transfems

long answer:

heaven will be mine (aside from being where I got my url) is the second VN made by worst girls games, best known for their first outing, we know the devil (also an absolutely amazing game). hwbm tends to ask a bit more from the reader than its predecessor- while wktd almost exclusively featured three characters and dealt with rather plainly stated themes of alienation, loneliness, and religious trauma, hwbm presents a setting cloaked in metaphor where human will literally shapes the universe and psychic mech pilots read spacetime like a narrative.

the cast is bigger, with the three routes allowing insight into each of the three main girls in addition to members of the factions they belong to, all in service of a beautiful story about queer people connecting with each other and finding/making their place in a world that would want to deny them their happiness (and a lot of other things, but I'm simplifying some here). begging to be replayed over and over, i've had different characters and details stick out every time ive played through the game, while also gaining a deeper understanding of and appreciation for hwbm's characters and setting. I've loved hwbm and wktd for years and expect I will for years and years to come, which, incidentally, is why I got a pair of tattoos based on these games LMAO. in other words: they're fucking fantastic and hit like few other things out there, imo

coquette dragoon is one of those other things, because holy shit does it excel at hitting incredibly specific and relatable emotional beats that are liable to absolutely tear you apart. created by ivy burgeroise, who (by her own fantastic description) makes art for sad perverts, coquette takes place during a seemingly endless war between the lilac fleet and the duchy of lucia, two spacefaring societies inhabited by animal people who have very differing opinions on magic.

focusing (so far) on xiomara rosales of the lilac and lady honey rose of the duchy, coquette explores painfully human stories from both sides of the war. (to that point, I'd be remiss if I didn't advise you to look out for the content warnings- coquette gets into some very heavy stuff and speaks about it very frankly and honestly, which is to its credit imo but i also understand that that is not something that everyone is in a space to deal with.) more than anything else, I feel, coquette is a work that puts words to feelings that you'd never before been able to describe, and, through the vulnerability of its author in making something so emotionally honest, makes me want to be more openly and happily myself. all of this in a story that examines war, exploitation, and the societal structures that prop them up, among many, many, many other things. I could keep talking in circles gushing about it, because I am so so obsessed with what's been released so far and so indescribably excited to see how it progresses in the future, but to keep myself from going on for too too long i'll cap this off with a tweet about coquette that i frequently think of and is one of the best recommendations I can offer:

OH and also coquette has wibbleburger, which, as we all know, is your favorite

[diseaseriddencube]

@hystericfae okay I feel like this needs to become a trinity. there NEEDS to be a third image, perhaps one ft. pussyballs ?

[notaplaceofhonour]

[isfjmel-phleg]

🫥

*it cut off my last tags which were: I don't know what I can do about this but in the meantime it's a struggle

[dribs-and-drabbles]

The t-shirts are definitely t-shirting...

"C HERE"

"It is only with the heart that one can see rightly; what is essential is invisible to the eye."

[annakarenina]

sooo barbie’s arc partially stems from teenage girls thinking that theyre not good enough. oh this movie is going to be my joker forever

[cahirsmommy]

when i tell you i almost crashed my car