#teami blends review

[eazy-group]

Top 10 Detox Tea Brands You Should Try Today

New Post has been published on https://eazywellness.net/top-10-detox-tea-brands-you-should-try-today/

Top 10 Detox Tea Brands You Should Try Today

Introduction: Exploring the World of Detox Tea

Detox tea has gained immense popularity in recent years as a natural and effective way to cleanse the body and promote overall wellness. Packed with powerful antioxidants and herbal ingredients, detox teas are known for their ability to flush out toxins, boost metabolism, and support weight loss. With a wide range of brands available in the market, it can be overwhelming to choose the right one for your needs. In this article, we will explore the top 10 detox tea brands that you should try today.

Understanding the Benefits of Detox Tea: Why Should You Try It?

Detox tea offers a plethora of benefits that make it a must-try for anyone looking to improve their health and well-being. Firstly, detox teas are known for their ability to cleanse the body by eliminating harmful toxins. These toxins can accumulate in our bodies due to various factors such as pollution, processed foods, and stress. By drinking detox tea regularly, you can support your body’s natural detoxification process and promote a healthier internal environment.

Additionally, detox teas can aid in weight loss and boost metabolism. Many detox teas contain ingredients like green tea, which is known for its thermogenic properties. This means that it can increase your body’s calorie-burning ability, helping you shed those extra pounds. Moreover, detox teas can also help reduce bloating and improve digestion, leading to a flatter stomach and better overall gut health.

Top 10 Detox Tea Brands: A Comprehensive Review

1. Yogi Tea: Yogi Tea offers a wide range of detox teas that are crafted with organic ingredients and delicious flavors. Their teas are known for their gentle yet effective cleansing properties.

2. Traditional Medicinals: With a focus on traditional herbal remedies, Traditional Medicinals offers detox teas that are crafted with high-quality organic herbs. Their teas are known for their potent detoxifying effects.

3. Pukka Herbs: Pukka Herbs offers a variety of detox teas that are made with ethically sourced organic herbs. Their teas are known for their unique blends and delicious flavors.

4. Twinings: Twinings is a well-known brand that offers a range of detox teas. Their teas are known for their high-quality ingredients and refreshing flavors.

5. The Republic of Tea: The Republic of Tea offers a selection of detox teas that are made with premium ingredients. Their teas are known for their soothing and calming effects.

6. Traditional Medicinals: Traditional Medicinals is a trusted brand that offers a range of detox teas. Their teas are known for their potent herbal blends and effective detoxifying properties.

7. Celestial Seasonings: Celestial Seasonings offers a variety of detox teas that are made with natural ingredients. Their teas are known for their delicious flavors and soothing effects.

8. Bigelow: Bigelow is a popular brand that offers a range of detox teas. Their teas are known for their high-quality ingredients and refreshing flavors.

9. Teami: Teami offers a range of detox teas that are made with all-natural ingredients. Their teas are known for their powerful detoxifying effects and delicious flavors.

10. Traditional Medicinals: Traditional Medicinals is a well-known brand that offers a variety of detox teas. Their teas are known for their potent herbal blends and effective detoxifying properties.

Conclusion: Choosing the Perfect Detox Tea for Your Wellness Journey

When it comes to choosing the perfect detox tea for your wellness journey, it’s important to consider your specific needs and preferences. Whether you’re looking for a gentle cleanse, weight loss support, or overall detoxification, there is a detox tea brand out there for you. By exploring the top 10 detox tea brands mentioned in this article, you can find the perfect tea to support your health and well-being. Remember to consult with a healthcare professional before incorporating detox teas into your routine, especially if you have any underlying health conditions. Cheers to a healthier you!

[isgrow]

Skincare Update! feat. Teami detox mask, drunk elephant, and Glow2OH

being published on http://mybecause.com/skincare-update-feat-teami-detox-mask-drunk-elephant-and-glow2oh/

[jacquelinetravels]

TEAMI DISCOUNT CODE

Save 20% here Hey you! Brighten up your skin in this dull weather with the Vitamin C serum from Teami! You can try it now, or any of the Teami Blends Tea or skincare items at a 20% discount with this link. I recommend the Supergreens cleanser, the Matcha & Supergreens mix and of course this Vitamin C serum. It’s the perfect recipe to help you glow from the inside as well as the…

[deechile]

I'm ready, are you? This morning I made a simple juice, just spinach, pineapple, and some apple and ginger. Very delicious and nutritious. I am using my teami blender for the first time and I love it. It really blends everything smoothly. All their products I've used so far are great. Shop using my affiliate link, bit.ly/TeamiDee or use my code DIANELYSCHILE at checkout. :) I will be doing a video in a few days reviewing their natural skincare. Stay tuned; you dont want to miss it. Estoy lista, ¿y tú? Esta mañana me preparé un jugo sencillo con solo espinaca, piña, y un poco de manzana y jengibre. Muy delicioso y nutritivo. Estoy usando esta licuadora de Teami por primera vez y me encanta. Me licúa todo muy bien. Me han encantado todos los productos que he usado hasta ahora. Pueden verlo usando mi pestaña afiliada bit.ly/TeamiDee o use mi código DIANELYSCHILE al finalizar la compra. :) En unos dias haré un video analizando su línea natural del cuidado de la piel. Estén al tanto porque no se lo querrán perder. @teamiblends @teamiloyalty @adiarezzini #teami #teamiblends #thankyouteami #teas #superfood #green #greenfood #juice #juicing #fruits #vegetables #clean #spinach #pineapple #apple #ginger https://www.instagram.com/p/B9WuMDBBZVC/?igshid=ian8344sm69a

[nathanpraed]

Teami Greens Superfood Blend Review|Best Greens for Smoothies|Teami Blends...

https://man-health-magazine-online.com/superfoods/teami-greens-superfood-blend-reviewbest-greens-for-smoothiesteami-blends/

[anamorales]

044: Healthy living and business inspiration with Teami founder Adi Arezzini

Hi friends! Today, I’m excited to be chatting with Adi Arezzini, who founded the popular tea and lifestyle brand Teami.

Download the full transcript here.

In today’s episode, we talk about:

– How she founded Teami

– The importance of gut health

– Plant-based skincare

– How to make exercise part of your life

– Advice she would give to business owners or aspiring business owners

and so.much.more!

Here’s a bit about Adi if you haven’t met her yet:

From a young age, Adi was taught the benefits of holistic health and plant-based eating by her health-conscious mother. At 19, Adi served as a combat trainer for the Israel Defense Force and after years of living in the army barracks, Adi realized her gut wasn’t functioning properly due to a lack of access to quality nutrition. Adi began experimenting with loose-leaf tea blends as a natural remedy to handle excess of toxins built up in her digestive tract. Teami was created out of a need for Adi to solve her own health problems and it led to helping hundreds of thousands of customers worldwide with their wellness and beauty needs.

Today, Adi has grown the lifestyle tea brand backed by celebrities like Demi Lovato, Kylie Jenner and Cardi B to include tea-infused beauty oils and green tea mask + scrub. Teami is quickly outgrowing their 17,000 square foot office-warehouse hybrid located in Seminole, Florida and is sold nationally at Ulta Beauty, Urban Outfitters, Anthropologie, Riley Rose, Revolve Beauty, Francesca’s, Vitamin World, Lucky Vitamin and so many more!

Teami Blends made the INC 5,000 in 2018, with $9.8 Million in Revenue, has 45 employees and has grown by over 2,000% in the last three years. Between her account and Teami’s account on Instagram, they have over 1.1 million followers.

Resources from this episode:

– Enroll in HIIT Bootcamp here and use the code podcast for $5 off. If you order before tomorrow, you’ll get everything for $29!

– Good to Great

– EWG Healthy Living app

– Shop Teami here

Thank you so much for listening and for all of your support with the podcast! Please leave a rating or review if you enjoyed this episode. If you leave a rating, head to this page and you’ll get a little “thank you” gift from me to you. 

You can listen and subscribe to the podcast on iTunes, Stitcher, and Google Play.

The post 044: Healthy living and business inspiration with Teami founder Adi Arezzini appeared first on The Fitnessista.

044: Healthy living and business inspiration with Teami founder Adi Arezzini published first on https://immigrationways.tumblr.com/

[fortheloveofsorted]

Youtuber Mum Life: Empty @teamiblends tumbler - random abandoned toys and “tools of the trade”. Such an honest depiction of what it’s like. (Except you and I both know there’s a stack of mess out of frame!) I was #gifted my choice of a Teami Tea Blend to review in a video and it’s just gone live on my YouTube channel. (For The Love Of Sorted). Go and check it out and let me know if you’ve ever tried them and if so what your fave blend is. Of course there is some cleaning motivation in there as well - so be sure to check that out too! #thankyouteami #keepinitreal #wellnesswednesay #takingcareofmyself #mindfulmoments #FTLOS #mumonamission #workingonme #makingchanges #notgivingup #influencer #discoverunder10k #under1k #youtube #australianvlogger #youtuber #youtubemom #contentcreator #mummyvlogger #mommyvlogger #mumswhovlog #momswhovlog #mumbloggers #AustralianVloggingMum #aussiemum #aussiemumvloggersl https://www.instagram.com/p/Bw6xURlhJj-/?utm_source=ig_tumblr_share&igshid=gqif07fvxskl

[cherrytwist881]

(via https://www.youtube.com/watch?v=2xzm9823cz4)

[jonasmaurer]

044: Healthy living and business inspiration with Teami founder Adi Arezzini

Hi friends! Today, I’m excited to be chatting with Adi Arezzini, who founded the popular tea and lifestyle brand Teami.

Download the full transcript here.

In today’s episode, we talk about:

– How she founded Teami

– The importance of gut health

– Plant-based skincare

– How to make exercise part of your life

– Advice she would give to business owners or aspiring business owners

and so.much.more!

Here’s a bit about Adi if you haven’t met her yet:

From a young age, Adi was taught the benefits of holistic health and plant-based eating by her health-conscious mother. At 19, Adi served as a combat trainer for the Israel Defense Force and after years of living in the army barracks, Adi realized her gut wasn’t functioning properly due to a lack of access to quality nutrition. Adi began experimenting with loose-leaf tea blends as a natural remedy to handle excess of toxins built up in her digestive tract. Teami was created out of a need for Adi to solve her own health problems and it led to helping hundreds of thousands of customers worldwide with their wellness and beauty needs.

Today, Adi has grown the lifestyle tea brand backed by celebrities like Demi Lovato, Kylie Jenner and Cardi B to include tea-infused beauty oils and green tea mask + scrub. Teami is quickly outgrowing their 17,000 square foot office-warehouse hybrid located in Seminole, Florida and is sold nationally at Ulta Beauty, Urban Outfitters, Anthropologie, Riley Rose, Revolve Beauty, Francesca’s, Vitamin World, Lucky Vitamin and so many more!

Teami Blends made the INC 5,000 in 2018, with $9.8 Million in Revenue, has 45 employees and has grown by over 2,000% in the last three years. Between her account and Teami’s account on Instagram, they have over 1.1 million followers.

Resources from this episode:

– Enroll in HIIT Bootcamp here and use the code podcast for $5 off. If you order before tomorrow, you’ll get everything for $29!

– Good to Great

– EWG Healthy Living app

– Shop Teami here

Thank you so much for listening and for all of your support with the podcast! Please leave a rating or review if you enjoyed this episode. If you leave a rating, head to this page and you’ll get a little “thank you” gift from me to you. 

You can listen and subscribe to the podcast on iTunes, Stitcher, and Google Play.

The post 044: Healthy living and business inspiration with Teami founder Adi Arezzini appeared first on The Fitnessista.

044: Healthy living and business inspiration with Teami founder Adi Arezzini published first on https://olimpsportnutritionde.tumblr.com/

[isearchgoood]

6 Ways to Get More Organic Traffic, Without Ranking Your Website

Posted by ryanwashere

A few years ago, I wrote a post here that caught some attention in the community.

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever.

In fact, it might be algorithmically impossible to get your website on top of the SERPs.

If you find your website in this position, don't give up on SEO!

The point of "Search Engine Optimization" is to get organic exposure through search engines — it doesn't necessarily have to be your website.

We can leverage the ranking authority of other websites pass organic referral traffic to our sites.

I'm going to give 6 times when you should NOT rank your website.

Prefer to watch / listen? I outlined all these points as a part of a recent keynote: https://youtu.be/mMvIty5W93Y

1. When the keywords are just TOO competitive

We've all been there: trying to rank a website with no authority for highly competitive keywords.

These keywords are competitive because they're valuable so we can't give up on them.

Here's a few workarounds I've used in the past.

Tactic 1: Offer to sponsor the content

Ardent sells a product that "decarboxylates" cannabis for medicinal users.

There's a ton of challenges selling this product, mostly because patients don't know what "decarboxylation" means.

So, naturally, ranking for the keyword "what is decarboxylation" is a critical step in their customer’s path to conversion. Problem is, that keyword is dominated by authoritative, niche relevant sites.

While Ardent should still build and optimize content around the subject, it might take years to rank.

When you’re trying to build a business, that’s not good enough.

We decided to reach out to those authoritative sites offering to "sponsor" one of their posts.

In this case, it worked exceptionally well — we negotiated a monthly rate ($250) to tag content with a CTA and link back to Ardent's site.

Granted, this doesn't work in every niche. If you operate in one of those spaces, there’s another option.

Tactic 2: Guest post on their site

Guest writing for Moz in 2015 put my agency on the map.

Publishing on powerful sites quickly expands your reach and lends credibility to your brand (good links, too).

More importantly, it gives you instant ranking power for competitive keywords.

As co-owner of an SEO agency, it would be amazing to rank in Google for "SEO services," right?

Even with an authoritative site, it's difficult to rank your site for the search "SEO service" nationally. You can leverage the authority of industry sites to rank for these competitive searches.

The post I wrote for Moz back in 2015 ranks for some very competitive keywords (admittedly, this was unintentional).

This post continues to drive free leads, in perpetuity.

When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client's content strategies.

It's an effective tactic that can deliver big results when executed properly.

2. When you can hijack "brand alternative" keywords

When you're competing for SERP visibility with a large brand, SEO is an uphill battle.

Let's look at a couple tactics if you find yourself in this situation.

Tactic #1: How to compete against HubSpot

HubSpot is a giant on the internet — they dominate the SERPs.

Being that large can have drawbacks, including people searching Googlef "HubSpot alternatives." If you're a competitor, you can't afford to miss out on these keywords.

"Listicle" style articles dominate for these keywords, as they provide the best "type" of result for a searcher with that intent.

It's ranking on top for a lot of valuable keywords to competitors.

As a competitor, you'll want to see if you can get included in this post (and others). By contacting the author with a pitch, we can create an organic opportunity for ourselves.

This pitch generally has a low success. The author needs to feel motivated to add you to the article. Your pitch needs to contain a value proposition that can move them to action.

A few tips:

Find the author's social profiles and add them. Then retweet, share, and like their content to give them a boost

Offer to share the article with your social profiles or email list if they include you in it

Offer to write the section for inclusion to save them time

While success rate isn't great, the payoff is worth the effort.

Tactic #2: Taking advantage of store closures

Teavana is an international tea retailer with millions of advocates (over 200k searches per month in Google).

Just a few months ago, Starbucks decided to close all Teavana stores. With news of Teavana shutting down, fans of the brand would inevitably search for "Teavana replacements" to find a new company to buy similar tea from.

Teami is a small tea brand that sells a number of SKUs very similar to what Teavana. Getting in front of those searches would provide tremendous value to their business.

At that moment, we could do two things:

Try to rank a page on Teami’s for “Teavana replacement”

Get it listed on an authority website in a roundup with other alternatives

If you ask many SEO experts what to do, they'd probably go for the first option. But we went with the second option - getting it listed in a roundup post.

If we ranked Teami as a Teavana replacement — which we could do — people will check the site and know that we sell tea, but they won't take it seriously because they don't trust us yet that we are a good Teavana replacement.

How to pull it off for your business

Find a writer who writes about these topics on authoritative sites. You may need to search for broader keywords and see articles from authority magazine-like websites.

Check the author of the article, find their contact info, and send them a pitch.

We were able to get our client (Teami Blends) listed as the number-two spot in the article, providing a ton of referral traffic to the website.

3. When you want to rank for "best" keywords

When someone is using “best” keywords (i.e. best gyms in NYC), the SERPs are telling us the searcher doesn’t want to visit a gym’s website.

The SERPs are dominated by “roundup” articles from media sources — these are a far better result to satisfy the searcher’s intent.

That doesn't mean we can't benefit from “best keywords.” Let’s look at a few tactics.

Tactic #1: Capture searchers looking for “best” keywords

Let’s say you come to Miami for a long weekend.

You’ll likely search for "best coffee shops in Miami" to get a feel for where to dine while here.

If you own a coffee shop in Miami, that’s a difficult keyword to rank for - the SERPs are stacked against you.

A few years back we worked with a Miami-based coffee shop chain, Dr Smood, who faced this exact challenge.

Trying to jam their website in the SERPs would be a waste of resources. Instead, we focused on getting featured in press outlets for “best of Miami” articles.

How can you do it?

Find existing articles (ranking for your target “best of” keywords) and pitch for inclusion. You can offer incentives like free meals, discounts, etc. in exchange for inclusion.

You’ll also want to pitch journalists for future inclusion in articles. Scan your target publication for relevant journalists and send an opening pitch:

Hey [NAME], My name is [YOUR NAME]. Our agency manages the marketing for [CLIENT]. We’ve got a new menu that we think would be a great fit for your column. We’d love to host you in our Wynwood location to sample the tasting menu. If interested, please let me know a date / time that works for you!

We pitched dozens of journalists on local publications for Dr Smood.

It resulted in a handful of high-impact features.

Work with food service businesses? I have more creative marketing tips for restaurants here.

Tactic #2: If you have a SaaS / training company

Let’s say you work for an online training company that helps agencies improve their processes and service output.

There’s hundreds of articles reviewing "best SEO training" that would be a killer feature for your business.

Getting featured here isn’t as hard as you might think — you just have to understand how to write value propositions into your pitch.

Part of that is taking the time to review your prospect and determine what might interest them:

Helping get traffic to their site?

Discounts / free access to your product?

Paying them…?

Here’s a few I came up with when pitching on behalf of The Blueprint Training.

Hey [NAME], My name is [YOUR NAME]...nice to meet you. I’ll get to the point - I just read your article on “Best SEO Trainings” on the [BLOG NAME] blog. I recently launched a deep SEO training and I’d love consideration to be included. I recently launched a platform called The Blueprint Training - I think its a perfect fit for your article. Now, I realize how much work it is to go back in and edit an article, so I’m willing to do all of the following: - Write the section for you, in the same format as on the site - Promote the article via my Twitter account (I get GREAT engagement) - Give you complimentary access to the platform to see the quality for yourself Let me know what you think and if there’s anything else I can do for you. Enjoy your weekend!

If you can understand value propositioning, you’ll have a lot of success with this tactic.

4. When you need to spread your local footprint

Piggybacking off the previous example, when performing keyword research we found Google displayed completely different SERPs for keywords that all classified what Dr Smood offered.

Miami organic cafe

Miami coffee shop

Miami juice bar

The algorithm is telling us each of these keywords is different — it would be extremely difficult to rank the client’s website for all three.

However, we can use other owned properties to go after the additional keywords in conjunction with our website.

Properties like Yelp allow you to edit titles and optimize your listing just like you would your website.

We can essentially perform “on page” SEO for these properties and get them to rank for valuable keyword searches.

The structure we took with Dr Smood was as follows:

When doing this for your business, be sure to identify all the keyword opportunities available and pay attention to how the SERPs react for each.

Understand which citation pages (Yelp, MenuPages, etc) you have available to rank instead your website for local searches and optimize them as you would your website.

5. When you need to boost e-commerce sales

The SERPs for e-commerce stores are brutally competitive. Not only do you have to compete with massive brands / retailers, but also sites like Amazon and Etsy.

Look, I get it — selling on Amazon isn’t that simple. There’s a ton of regulations and fees that come with the platform.

But these regulations are what’s keeping a lot of larger brands from selling there, aka, there's an opportunity there.

Amazon accounts for 40% of online retail in the US (and growing rapidly). Not only can you get your Amazon to rank in Google searches, but 90% of sales on the platform come from internal Amazon searches.

In other words, Amazon is its own marketing engine.

While you might take a haircut on your initial sales, you can use Amazon as a customer acquisition channel and optimize the lifetime value to recoup your lost upfront sales.

Here’s how we did it for a small e-commerce client.

Tactic: Radha Beauty Oil

Radha Beauty sells a range of natural oils for skin, hair and general health. Our keyword research found that Amazon listings dominated most of their target keywords.

With clients like this we make sure to track SERP result type, to properly understand what Google wants to rank for target keywords.

Specifically, Amazon listings had the following SERP share:

First result = 27.3%

Second result = 40.9%

Third result = 35.9%

Fortunately, this client was already selling on Amazon. Unfortunately, they had a limited budget. We didn’t have the hours in our retainer to optimize both their e-commerce store and their Amazon store.

This data gave us the firepower to have a conversation with the client that our time would drive more revenue optimizing their Amazon store over their e-commerce platform.

We focused our efforts optimizing their Amazon listings just like we would an e-commerce store:

Amazon product titles

Amazon descriptions

Generating reviews from past customers

Building links to Amazon store pages

The results were overwhelmingly positive.

If you’re a newer e-commerce brand, an Amazon store gives you the opportunity to outrank giants like Ulta in Google.

6. When the SERPs call for video

Predator Nutrition is an e-commerce site that sells health and fitness supplements. They have their own private label products, but they’re mainly a retailer (meaning they sell other brands as well).

While performing keyword research for them, we found a ton of search volume around people looking for reviews of products they sold.

The SERPs clearly show that searchers prefer to watch videos for “review” searches.

There are a couple ways you can capture these searches:

Create videos for your YouTube channel reviewing products

Find and pay an influencer to review products for you

I prefer method #2, as reviews on third-party channels rank better — especially if you’re targeting YouTubers with a large following.

Not only are you adding more branded content in the SERPs, but you’re getting your products reviewed for targeted audiences.

Final thoughts...

This industry tends to romanticize SEO as a traffic source.

Don’t get me wrong, I love how passionate our community is, but... we have to stop.

We’re trying to build businesses. We can’t fall in love with a single source of traffic (and turn our backs to others).

The internet is constantly changing. We need to adapt along with it.

What do you think?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger https://ift.tt/2nUKLhl #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig

[theinjectlikes2]

6 Ways to Get More Organic Traffic, Without Ranking Your Website

Posted by ryanwashere

A few years ago, I wrote a post here that caught some attention in the community.

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever.

In fact, it might be algorithmically impossible to get your website on top of the SERPs.

If you find your website in this position, don't give up on SEO!

The point of "Search Engine Optimization" is to get organic exposure through search engines — it doesn't necessarily have to be your website.

We can leverage the ranking authority of other websites pass organic referral traffic to our sites.

I'm going to give 6 times when you should NOT rank your website.

Prefer to watch / listen? I outlined all these points as a part of a recent keynote: https://youtu.be/mMvIty5W93Y

1. When the keywords are just TOO competitive

We've all been there: trying to rank a website with no authority for highly competitive keywords.

These keywords are competitive because they're valuable so we can't give up on them.

Here's a few workarounds I've used in the past.

Tactic 1: Offer to sponsor the content

Ardent sells a product that "decarboxylates" cannabis for medicinal users.

There's a ton of challenges selling this product, mostly because patients don't know what "decarboxylation" means.

So, naturally, ranking for the keyword "what is decarboxylation" is a critical step in their customer’s path to conversion. Problem is, that keyword is dominated by authoritative, niche relevant sites.

While Ardent should still build and optimize content around the subject, it might take years to rank.

When you’re trying to build a business, that’s not good enough.

We decided to reach out to those authoritative sites offering to "sponsor" one of their posts.

In this case, it worked exceptionally well — we negotiated a monthly rate ($250) to tag content with a CTA and link back to Ardent's site.

Granted, this doesn't work in every niche. If you operate in one of those spaces, there’s another option.

Tactic 2: Guest post on their site

Guest writing for Moz in 2015 put my agency on the map.

Publishing on powerful sites quickly expands your reach and lends credibility to your brand (good links, too).

More importantly, it gives you instant ranking power for competitive keywords.

As co-owner of an SEO agency, it would be amazing to rank in Google for "SEO services," right?

Even with an authoritative site, it's difficult to rank your site for the search "SEO service" nationally. You can leverage the authority of industry sites to rank for these competitive searches.

The post I wrote for Moz back in 2015 ranks for some very competitive keywords (admittedly, this was unintentional).

This post continues to drive free leads, in perpetuity.

When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client's content strategies.

It's an effective tactic that can deliver big results when executed properly.

2. When you can hijack "brand alternative" keywords

When you're competing for SERP visibility with a large brand, SEO is an uphill battle.

Let's look at a couple tactics if you find yourself in this situation.

Tactic #1: How to compete against HubSpot

HubSpot is a giant on the internet — they dominate the SERPs.

Being that large can have drawbacks, including people searching Googlef "HubSpot alternatives." If you're a competitor, you can't afford to miss out on these keywords.

"Listicle" style articles dominate for these keywords, as they provide the best "type" of result for a searcher with that intent.

It's ranking on top for a lot of valuable keywords to competitors.

As a competitor, you'll want to see if you can get included in this post (and others). By contacting the author with a pitch, we can create an organic opportunity for ourselves.

This pitch generally has a low success. The author needs to feel motivated to add you to the article. Your pitch needs to contain a value proposition that can move them to action.

A few tips:

Find the author's social profiles and add them. Then retweet, share, and like their content to give them a boost

Offer to share the article with your social profiles or email list if they include you in it

Offer to write the section for inclusion to save them time

While success rate isn't great, the payoff is worth the effort.

Tactic #2: Taking advantage of store closures

Teavana is an international tea retailer with millions of advocates (over 200k searches per month in Google).

Just a few months ago, Starbucks decided to close all Teavana stores. With news of Teavana shutting down, fans of the brand would inevitably search for "Teavana replacements" to find a new company to buy similar tea from.

Teami is a small tea brand that sells a number of SKUs very similar to what Teavana. Getting in front of those searches would provide tremendous value to their business.

At that moment, we could do two things:

Try to rank a page on Teami’s for “Teavana replacement”

Get it listed on an authority website in a roundup with other alternatives

If you ask many SEO experts what to do, they'd probably go for the first option. But we went with the second option - getting it listed in a roundup post.

If we ranked Teami as a Teavana replacement — which we could do — people will check the site and know that we sell tea, but they won't take it seriously because they don't trust us yet that we are a good Teavana replacement.

How to pull it off for your business

Find a writer who writes about these topics on authoritative sites. You may need to search for broader keywords and see articles from authority magazine-like websites.

Check the author of the article, find their contact info, and send them a pitch.

We were able to get our client (Teami Blends) listed as the number-two spot in the article, providing a ton of referral traffic to the website.

3. When you want to rank for "best" keywords

When someone is using “best” keywords (i.e. best gyms in NYC), the SERPs are telling us the searcher doesn’t want to visit a gym’s website.

The SERPs are dominated by “roundup” articles from media sources — these are a far better result to satisfy the searcher’s intent.

That doesn't mean we can't benefit from “best keywords.” Let’s look at a few tactics.

Tactic #1: Capture searchers looking for “best” keywords

Let’s say you come to Miami for a long weekend.

You’ll likely search for "best coffee shops in Miami" to get a feel for where to dine while here.

If you own a coffee shop in Miami, that’s a difficult keyword to rank for - the SERPs are stacked against you.

A few years back we worked with a Miami-based coffee shop chain, Dr Smood, who faced this exact challenge.

Trying to jam their website in the SERPs would be a waste of resources. Instead, we focused on getting featured in press outlets for “best of Miami” articles.

How can you do it?

Find existing articles (ranking for your target “best of” keywords) and pitch for inclusion. You can offer incentives like free meals, discounts, etc. in exchange for inclusion.

You’ll also want to pitch journalists for future inclusion in articles. Scan your target publication for relevant journalists and send an opening pitch:

Hey [NAME], My name is [YOUR NAME]. Our agency manages the marketing for [CLIENT]. We’ve got a new menu that we think would be a great fit for your column. We’d love to host you in our Wynwood location to sample the tasting menu. If interested, please let me know a date / time that works for you!

We pitched dozens of journalists on local publications for Dr Smood.

It resulted in a handful of high-impact features.

Work with food service businesses? I have more creative marketing tips for restaurants here.

Tactic #2: If you have a SaaS / training company

Let’s say you work for an online training company that helps agencies improve their processes and service output.

There’s hundreds of articles reviewing "best SEO training" that would be a killer feature for your business.

Getting featured here isn’t as hard as you might think — you just have to understand how to write value propositions into your pitch.

Part of that is taking the time to review your prospect and determine what might interest them:

Helping get traffic to their site?

Discounts / free access to your product?

Paying them…?

Here’s a few I came up with when pitching on behalf of The Blueprint Training.

Hey [NAME], My name is [YOUR NAME]...nice to meet you. I’ll get to the point - I just read your article on “Best SEO Trainings” on the [BLOG NAME] blog. I recently launched a deep SEO training and I’d love consideration to be included. I recently launched a platform called The Blueprint Training - I think its a perfect fit for your article. Now, I realize how much work it is to go back in and edit an article, so I’m willing to do all of the following: - Write the section for you, in the same format as on the site - Promote the article via my Twitter account (I get GREAT engagement) - Give you complimentary access to the platform to see the quality for yourself Let me know what you think and if there’s anything else I can do for you. Enjoy your weekend!

If you can understand value propositioning, you’ll have a lot of success with this tactic.

4. When you need to spread your local footprint

Piggybacking off the previous example, when performing keyword research we found Google displayed completely different SERPs for keywords that all classified what Dr Smood offered.

Miami organic cafe

Miami coffee shop

Miami juice bar

The algorithm is telling us each of these keywords is different — it would be extremely difficult to rank the client’s website for all three.

However, we can use other owned properties to go after the additional keywords in conjunction with our website.

Properties like Yelp allow you to edit titles and optimize your listing just like you would your website.

We can essentially perform “on page” SEO for these properties and get them to rank for valuable keyword searches.

The structure we took with Dr Smood was as follows:

When doing this for your business, be sure to identify all the keyword opportunities available and pay attention to how the SERPs react for each.

Understand which citation pages (Yelp, MenuPages, etc) you have available to rank instead your website for local searches and optimize them as you would your website.

5. When you need to boost e-commerce sales

The SERPs for e-commerce stores are brutally competitive. Not only do you have to compete with massive brands / retailers, but also sites like Amazon and Etsy.

Look, I get it — selling on Amazon isn’t that simple. There’s a ton of regulations and fees that come with the platform.

But these regulations are what’s keeping a lot of larger brands from selling there, aka, there's an opportunity there.

Amazon accounts for 40% of online retail in the US (and growing rapidly). Not only can you get your Amazon to rank in Google searches, but 90% of sales on the platform come from internal Amazon searches.

In other words, Amazon is its own marketing engine.

While you might take a haircut on your initial sales, you can use Amazon as a customer acquisition channel and optimize the lifetime value to recoup your lost upfront sales.

Here’s how we did it for a small e-commerce client.

Tactic: Radha Beauty Oil

Radha Beauty sells a range of natural oils for skin, hair and general health. Our keyword research found that Amazon listings dominated most of their target keywords.

With clients like this we make sure to track SERP result type, to properly understand what Google wants to rank for target keywords.

Specifically, Amazon listings had the following SERP share:

First result = 27.3%

Second result = 40.9%

Third result = 35.9%

Fortunately, this client was already selling on Amazon. Unfortunately, they had a limited budget. We didn’t have the hours in our retainer to optimize both their e-commerce store and their Amazon store.

This data gave us the firepower to have a conversation with the client that our time would drive more revenue optimizing their Amazon store over their e-commerce platform.

We focused our efforts optimizing their Amazon listings just like we would an e-commerce store:

Amazon product titles

Amazon descriptions

Generating reviews from past customers

Building links to Amazon store pages

The results were overwhelmingly positive.

If you’re a newer e-commerce brand, an Amazon store gives you the opportunity to outrank giants like Ulta in Google.

6. When the SERPs call for video

Predator Nutrition is an e-commerce site that sells health and fitness supplements. They have their own private label products, but they’re mainly a retailer (meaning they sell other brands as well).

While performing keyword research for them, we found a ton of search volume around people looking for reviews of products they sold.

The SERPs clearly show that searchers prefer to watch videos for “review” searches.

There are a couple ways you can capture these searches:

Create videos for your YouTube channel reviewing products

Find and pay an influencer to review products for you

I prefer method #2, as reviews on third-party channels rank better — especially if you’re targeting YouTubers with a large following.

Not only are you adding more branded content in the SERPs, but you’re getting your products reviewed for targeted audiences.

Final thoughts...

This industry tends to romanticize SEO as a traffic source.

Don’t get me wrong, I love how passionate our community is, but... we have to stop.

We’re trying to build businesses. We can’t fall in love with a single source of traffic (and turn our backs to others).

The internet is constantly changing. We need to adapt along with it.

What do you think?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog https://ift.tt/2nP9UKk via IFTTT

[jacquelinetravels]

ANSWERING YOUR PERSONAL FAQ'S & MASK REVIEW * FLIGHT ATTENDANT LIFE UPDATE

ANSWERING YOUR PERSONAL FAQ’S & MASK REVIEW * FLIGHT ATTENDANT LIFE UPDATE

TEAMI BLENDS #teamipartner

25% code: JACTRAVELS25

https://www.teamiblends.com/discount/JACTRAVELS25

Hello hello! In this video “ANSWERING YOUR PERSONAL FAQ’S & MASK REVIEW * FLIGHT ATTENDANT LIFE UPDATE” I am following up with the most popular asked viewer questions! I answer: *What happened to garage cat? *What happened to the condo that kept flooding? *How did you meet Jonny? *How did you become…

[whitelabelseoreseller]

6 Ways to Get More Organic Traffic, Without Ranking Your Website

Posted by ryanwashere

A few years ago, I wrote a post here that caught some attention in the community.

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever.

In fact, it might be algorithmically impossible to get your website on top of the SERPs.

If you find your website in this position, don't give up on SEO!

The point of "Search Engine Optimization" is to get organic exposure through search engines — it doesn't necessarily have to be your website.

We can leverage the ranking authority of other websites pass organic referral traffic to our sites.

I'm going to give 6 times when you should NOT rank your website.

Prefer to watch / listen? I outlined all these points as a part of a recent keynote: https://youtu.be/mMvIty5W93Y

1. When the keywords are just TOO competitive

We've all been there: trying to rank a website with no authority for highly competitive keywords.

These keywords are competitive because they're valuable so we can't give up on them.

Here's a few workarounds I've used in the past.

Tactic 1: Offer to sponsor the content

Ardent sells a product that "decarboxylates" cannabis for medicinal users.

There's a ton of challenges selling this product, mostly because patients don't know what "decarboxylation" means.

So, naturally, ranking for the keyword "what is decarboxylation" is a critical step in their customer’s path to conversion. Problem is, that keyword is dominated by authoritative, niche relevant sites.

While Ardent should still build and optimize content around the subject, it might take years to rank.

When you’re trying to build a business, that’s not good enough.

We decided to reach out to those authoritative sites offering to "sponsor" one of their posts.

In this case, it worked exceptionally well — we negotiated a monthly rate ($250) to tag content with a CTA and link back to Ardent's site.

Granted, this doesn't work in every niche. If you operate in one of those spaces, there’s another option.

Tactic 2: Guest post on their site

Guest writing for Moz in 2015 put my agency on the map.

Publishing on powerful sites quickly expands your reach and lends credibility to your brand (good links, too).

More importantly, it gives you instant ranking power for competitive keywords.

As co-owner of an SEO agency, it would be amazing to rank in Google for "SEO services," right?

Even with an authoritative site, it's difficult to rank your site for the search "SEO service" nationally. You can leverage the authority of industry sites to rank for these competitive searches.

The post I wrote for Moz back in 2015 ranks for some very competitive keywords (admittedly, this was unintentional).

This post continues to drive free leads, in perpetuity.

When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client's content strategies.

It's an effective tactic that can deliver big results when executed properly.

2. When you can hijack "brand alternative" keywords

When you're competing for SERP visibility with a large brand, SEO is an uphill battle.

Let's look at a couple tactics if you find yourself in this situation.

Tactic #1: How to compete against HubSpot

HubSpot is a giant on the internet — they dominate the SERPs.

Being that large can have drawbacks, including people searching Googlef "HubSpot alternatives." If you're a competitor, you can't afford to miss out on these keywords.

"Listicle" style articles dominate for these keywords, as they provide the best "type" of result for a searcher with that intent.

It's ranking on top for a lot of valuable keywords to competitors.

As a competitor, you'll want to see if you can get included in this post (and others). By contacting the author with a pitch, we can create an organic opportunity for ourselves.

This pitch generally has a low success. The author needs to feel motivated to add you to the article. Your pitch needs to contain a value proposition that can move them to action.

A few tips:

Find the author's social profiles and add them. Then retweet, share, and like their content to give them a boost

Offer to share the article with your social profiles or email list if they include you in it

Offer to write the section for inclusion to save them time

While success rate isn't great, the payoff is worth the effort.

Tactic #2: Taking advantage of store closures

Teavana is an international tea retailer with millions of advocates (over 200k searches per month in Google).

Just a few months ago, Starbucks decided to close all Teavana stores. With news of Teavana shutting down, fans of the brand would inevitably search for "Teavana replacements" to find a new company to buy similar tea from.

Teami is a small tea brand that sells a number of SKUs very similar to what Teavana. Getting in front of those searches would provide tremendous value to their business.

At that moment, we could do two things:

Try to rank a page on Teami’s for “Teavana replacement”

Get it listed on an authority website in a roundup with other alternatives

If you ask many SEO experts what to do, they'd probably go for the first option. But we went with the second option - getting it listed in a roundup post.

If we ranked Teami as a Teavana replacement — which we could do — people will check the site and know that we sell tea, but they won't take it seriously because they don't trust us yet that we are a good Teavana replacement.

How to pull it off for your business

Find a writer who writes about these topics on authoritative sites. You may need to search for broader keywords and see articles from authority magazine-like websites.

Check the author of the article, find their contact info, and send them a pitch.

We were able to get our client (Teami Blends) listed as the number-two spot in the article, providing a ton of referral traffic to the website.

3. When you want to rank for "best" keywords

When someone is using “best” keywords (i.e. best gyms in NYC), the SERPs are telling us the searcher doesn’t want to visit a gym’s website.

The SERPs are dominated by “roundup” articles from media sources — these are a far better result to satisfy the searcher’s intent.

That doesn't mean we can't benefit from “best keywords.” Let’s look at a few tactics.

Tactic #1: Capture searchers looking for “best” keywords

Let’s say you come to Miami for a long weekend.

You’ll likely search for "best coffee shops in Miami" to get a feel for where to dine while here.

If you own a coffee shop in Miami, that’s a difficult keyword to rank for - the SERPs are stacked against you.

A few years back we worked with a Miami-based coffee shop chain, Dr Smood, who faced this exact challenge.

Trying to jam their website in the SERPs would be a waste of resources. Instead, we focused on getting featured in press outlets for “best of Miami” articles.

How can you do it?

Find existing articles (ranking for your target “best of” keywords) and pitch for inclusion. You can offer incentives like free meals, discounts, etc. in exchange for inclusion.

You’ll also want to pitch journalists for future inclusion in articles. Scan your target publication for relevant journalists and send an opening pitch:

Hey [NAME], My name is [YOUR NAME]. Our agency manages the marketing for [CLIENT]. We’ve got a new menu that we think would be a great fit for your column. We’d love to host you in our Wynwood location to sample the tasting menu. If interested, please let me know a date / time that works for you!

We pitched dozens of journalists on local publications for Dr Smood.

It resulted in a handful of high-impact features.

Work with food service businesses? I have more creative marketing tips for restaurants here.

Tactic #2: If you have a SaaS / training company

Let’s say you work for an online training company that helps agencies improve their processes and service output.

There’s hundreds of articles reviewing "best SEO training" that would be a killer feature for your business.

Getting featured here isn’t as hard as you might think — you just have to understand how to write value propositions into your pitch.

Part of that is taking the time to review your prospect and determine what might interest them:

Helping get traffic to their site?

Discounts / free access to your product?

Paying them…?

Here’s a few I came up with when pitching on behalf of The Blueprint Training.

Hey [NAME], My name is [YOUR NAME]...nice to meet you. I’ll get to the point - I just read your article on “Best SEO Trainings” on the [BLOG NAME] blog. I recently launched a deep SEO training and I’d love consideration to be included. I recently launched a platform called The Blueprint Training - I think its a perfect fit for your article. Now, I realize how much work it is to go back in and edit an article, so I’m willing to do all of the following: - Write the section for you, in the same format as on the site - Promote the article via my Twitter account (I get GREAT engagement) - Give you complimentary access to the platform to see the quality for yourself Let me know what you think and if there’s anything else I can do for you. Enjoy your weekend!

If you can understand value propositioning, you’ll have a lot of success with this tactic.

4. When you need to spread your local footprint

Piggybacking off the previous example, when performing keyword research we found Google displayed completely different SERPs for keywords that all classified what Dr Smood offered.

Miami organic cafe

Miami coffee shop

Miami juice bar

The algorithm is telling us each of these keywords is different — it would be extremely difficult to rank the client’s website for all three.

However, we can use other owned properties to go after the additional keywords in conjunction with our website.

Properties like Yelp allow you to edit titles and optimize your listing just like you would your website.

We can essentially perform “on page” SEO for these properties and get them to rank for valuable keyword searches.

The structure we took with Dr Smood was as follows:

When doing this for your business, be sure to identify all the keyword opportunities available and pay attention to how the SERPs react for each.

Understand which citation pages (Yelp, MenuPages, etc) you have available to rank instead your website for local searches and optimize them as you would your website.

5. When you need to boost e-commerce sales

The SERPs for e-commerce stores are brutally competitive. Not only do you have to compete with massive brands / retailers, but also sites like Amazon and Etsy.

Look, I get it — selling on Amazon isn’t that simple. There’s a ton of regulations and fees that come with the platform.

But these regulations are what’s keeping a lot of larger brands from selling there, aka, there's an opportunity there.

Amazon accounts for 40% of online retail in the US (and growing rapidly). Not only can you get your Amazon to rank in Google searches, but 90% of sales on the platform come from internal Amazon searches.

In other words, Amazon is its own marketing engine.

While you might take a haircut on your initial sales, you can use Amazon as a customer acquisition channel and optimize the lifetime value to recoup your lost upfront sales.

Here’s how we did it for a small e-commerce client.

Tactic: Radha Beauty Oil

Radha Beauty sells a range of natural oils for skin, hair and general health. Our keyword research found that Amazon listings dominated most of their target keywords.

With clients like this we make sure to track SERP result type, to properly understand what Google wants to rank for target keywords.

Specifically, Amazon listings had the following SERP share:

First result = 27.3%

Second result = 40.9%

Third result = 35.9%

Fortunately, this client was already selling on Amazon. Unfortunately, they had a limited budget. We didn’t have the hours in our retainer to optimize both their e-commerce store and their Amazon store.

This data gave us the firepower to have a conversation with the client that our time would drive more revenue optimizing their Amazon store over their e-commerce platform.

We focused our efforts optimizing their Amazon listings just like we would an e-commerce store:

Amazon product titles

Amazon descriptions

Generating reviews from past customers

Building links to Amazon store pages

The results were overwhelmingly positive.

If you’re a newer e-commerce brand, an Amazon store gives you the opportunity to outrank giants like Ulta in Google.

6. When the SERPs call for video

Predator Nutrition is an e-commerce site that sells health and fitness supplements. They have their own private label products, but they’re mainly a retailer (meaning they sell other brands as well).

While performing keyword research for them, we found a ton of search volume around people looking for reviews of products they sold.

The SERPs clearly show that searchers prefer to watch videos for “review” searches.

There are a couple ways you can capture these searches:

Create videos for your YouTube channel reviewing products

Find and pay an influencer to review products for you

I prefer method #2, as reviews on third-party channels rank better — especially if you’re targeting YouTubers with a large following.

Not only are you adding more branded content in the SERPs, but you’re getting your products reviewed for targeted audiences.

Final thoughts...

This industry tends to romanticize SEO as a traffic source.

Don’t get me wrong, I love how passionate our community is, but... we have to stop.

We’re trying to build businesses. We can’t fall in love with a single source of traffic (and turn our backs to others).

The internet is constantly changing. We need to adapt along with it.

What do you think?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/12861100

[kjt-lawyers]

6 Ways to Get More Organic Traffic, Without Ranking Your Website

Posted by ryanwashere

A few years ago, I wrote a post here that caught some attention in the community.

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever.

In fact, it might be algorithmically impossible to get your website on top of the SERPs.

If you find your website in this position, don't give up on SEO!

The point of "Search Engine Optimization" is to get organic exposure through search engines — it doesn't necessarily have to be your website.

We can leverage the ranking authority of other websites pass organic referral traffic to our sites.

I'm going to give 6 times when you should NOT rank your website.

Prefer to watch / listen? I outlined all these points as a part of a recent keynote: https://youtu.be/mMvIty5W93Y

1. When the keywords are just TOO competitive

We've all been there: trying to rank a website with no authority for highly competitive keywords.

These keywords are competitive because they're valuable so we can't give up on them.

Here's a few workarounds I've used in the past.

Tactic 1: Offer to sponsor the content

Ardent sells a product that "decarboxylates" cannabis for medicinal users.

There's a ton of challenges selling this product, mostly because patients don't know what "decarboxylation" means.

So, naturally, ranking for the keyword "what is decarboxylation" is a critical step in their customer’s path to conversion. Problem is, that keyword is dominated by authoritative, niche relevant sites.

While Ardent should still build and optimize content around the subject, it might take years to rank.

When you’re trying to build a business, that’s not good enough.

We decided to reach out to those authoritative sites offering to "sponsor" one of their posts.

In this case, it worked exceptionally well — we negotiated a monthly rate ($250) to tag content with a CTA and link back to Ardent's site.

Granted, this doesn't work in every niche. If you operate in one of those spaces, there’s another option.

Tactic 2: Guest post on their site

Guest writing for Moz in 2015 put my agency on the map.

Publishing on powerful sites quickly expands your reach and lends credibility to your brand (good links, too).

More importantly, it gives you instant ranking power for competitive keywords.

As co-owner of an SEO agency, it would be amazing to rank in Google for "SEO services," right?

Even with an authoritative site, it's difficult to rank your site for the search "SEO service" nationally. You can leverage the authority of industry sites to rank for these competitive searches.

The post I wrote for Moz back in 2015 ranks for some very competitive keywords (admittedly, this was unintentional).

This post continues to drive free leads, in perpetuity.

When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client's content strategies.

It's an effective tactic that can deliver big results when executed properly.

2. When you can hijack "brand alternative" keywords

When you're competing for SERP visibility with a large brand, SEO is an uphill battle.

Let's look at a couple tactics if you find yourself in this situation.

Tactic #1: How to compete against HubSpot

HubSpot is a giant on the internet — they dominate the SERPs.

Being that large can have drawbacks, including people searching Googlef "HubSpot alternatives." If you're a competitor, you can't afford to miss out on these keywords.

"Listicle" style articles dominate for these keywords, as they provide the best "type" of result for a searcher with that intent.

It's ranking on top for a lot of valuable keywords to competitors.

As a competitor, you'll want to see if you can get included in this post (and others). By contacting the author with a pitch, we can create an organic opportunity for ourselves.

This pitch generally has a low success. The author needs to feel motivated to add you to the article. Your pitch needs to contain a value proposition that can move them to action.

A few tips:

Find the author's social profiles and add them. Then retweet, share, and like their content to give them a boost

Offer to share the article with your social profiles or email list if they include you in it

Offer to write the section for inclusion to save them time

While success rate isn't great, the payoff is worth the effort.

Tactic #2: Taking advantage of store closures

Teavana is an international tea retailer with millions of advocates (over 200k searches per month in Google).

Just a few months ago, Starbucks decided to close all Teavana stores. With news of Teavana shutting down, fans of the brand would inevitably search for "Teavana replacements" to find a new company to buy similar tea from.

Teami is a small tea brand that sells a number of SKUs very similar to what Teavana. Getting in front of those searches would provide tremendous value to their business.

At that moment, we could do two things:

Try to rank a page on Teami’s for “Teavana replacement”

Get it listed on an authority website in a roundup with other alternatives

If you ask many SEO experts what to do, they'd probably go for the first option. But we went with the second option - getting it listed in a roundup post.

If we ranked Teami as a Teavana replacement — which we could do — people will check the site and know that we sell tea, but they won't take it seriously because they don't trust us yet that we are a good Teavana replacement.

How to pull it off for your business

Find a writer who writes about these topics on authoritative sites. You may need to search for broader keywords and see articles from authority magazine-like websites.

Check the author of the article, find their contact info, and send them a pitch.

We were able to get our client (Teami Blends) listed as the number-two spot in the article, providing a ton of referral traffic to the website.

3. When you want to rank for "best" keywords

When someone is using “best” keywords (i.e. best gyms in NYC), the SERPs are telling us the searcher doesn’t want to visit a gym’s website.

The SERPs are dominated by “roundup” articles from media sources — these are a far better result to satisfy the searcher’s intent.

That doesn't mean we can't benefit from “best keywords.” Let’s look at a few tactics.

Tactic #1: Capture searchers looking for “best” keywords

Let’s say you come to Miami for a long weekend.

You’ll likely search for "best coffee shops in Miami" to get a feel for where to dine while here.

If you own a coffee shop in Miami, that’s a difficult keyword to rank for - the SERPs are stacked against you.

A few years back we worked with a Miami-based coffee shop chain, Dr Smood, who faced this exact challenge.

Trying to jam their website in the SERPs would be a waste of resources. Instead, we focused on getting featured in press outlets for “best of Miami” articles.

How can you do it?

Find existing articles (ranking for your target “best of” keywords) and pitch for inclusion. You can offer incentives like free meals, discounts, etc. in exchange for inclusion.

You’ll also want to pitch journalists for future inclusion in articles. Scan your target publication for relevant journalists and send an opening pitch:

Hey [NAME], My name is [YOUR NAME]. Our agency manages the marketing for [CLIENT]. We’ve got a new menu that we think would be a great fit for your column. We’d love to host you in our Wynwood location to sample the tasting menu. If interested, please let me know a date / time that works for you!

We pitched dozens of journalists on local publications for Dr Smood.

It resulted in a handful of high-impact features.

Work with food service businesses? I have more creative marketing tips for restaurants here.

Tactic #2: If you have a SaaS / training company

Let’s say you work for an online training company that helps agencies improve their processes and service output.

There’s hundreds of articles reviewing "best SEO training" that would be a killer feature for your business.

Getting featured here isn’t as hard as you might think — you just have to understand how to write value propositions into your pitch.

Part of that is taking the time to review your prospect and determine what might interest them:

Helping get traffic to their site?

Discounts / free access to your product?

Paying them…?

Here’s a few I came up with when pitching on behalf of The Blueprint Training.

Hey [NAME], My name is [YOUR NAME]...nice to meet you. I’ll get to the point - I just read your article on “Best SEO Trainings” on the [BLOG NAME] blog. I recently launched a deep SEO training and I’d love consideration to be included. I recently launched a platform called The Blueprint Training - I think its a perfect fit for your article. Now, I realize how much work it is to go back in and edit an article, so I’m willing to do all of the following: - Write the section for you, in the same format as on the site - Promote the article via my Twitter account (I get GREAT engagement) - Give you complimentary access to the platform to see the quality for yourself Let me know what you think and if there’s anything else I can do for you. Enjoy your weekend!

If you can understand value propositioning, you’ll have a lot of success with this tactic.

4. When you need to spread your local footprint

Piggybacking off the previous example, when performing keyword research we found Google displayed completely different SERPs for keywords that all classified what Dr Smood offered.

Miami organic cafe

Miami coffee shop

Miami juice bar

The algorithm is telling us each of these keywords is different — it would be extremely difficult to rank the client’s website for all three.

However, we can use other owned properties to go after the additional keywords in conjunction with our website.

Properties like Yelp allow you to edit titles and optimize your listing just like you would your website.

We can essentially perform “on page” SEO for these properties and get them to rank for valuable keyword searches.

The structure we took with Dr Smood was as follows:

When doing this for your business, be sure to identify all the keyword opportunities available and pay attention to how the SERPs react for each.

Understand which citation pages (Yelp, MenuPages, etc) you have available to rank instead your website for local searches and optimize them as you would your website.

5. When you need to boost e-commerce sales

The SERPs for e-commerce stores are brutally competitive. Not only do you have to compete with massive brands / retailers, but also sites like Amazon and Etsy.

Look, I get it — selling on Amazon isn’t that simple. There’s a ton of regulations and fees that come with the platform.

But these regulations are what’s keeping a lot of larger brands from selling there, aka, there's an opportunity there.

Amazon accounts for 40% of online retail in the US (and growing rapidly). Not only can you get your Amazon to rank in Google searches, but 90% of sales on the platform come from internal Amazon searches.

In other words, Amazon is its own marketing engine.

While you might take a haircut on your initial sales, you can use Amazon as a customer acquisition channel and optimize the lifetime value to recoup your lost upfront sales.

Here’s how we did it for a small e-commerce client.

Tactic: Radha Beauty Oil

Radha Beauty sells a range of natural oils for skin, hair and general health. Our keyword research found that Amazon listings dominated most of their target keywords.

With clients like this we make sure to track SERP result type, to properly understand what Google wants to rank for target keywords.

Specifically, Amazon listings had the following SERP share:

First result = 27.3%

Second result = 40.9%

Third result = 35.9%

Fortunately, this client was already selling on Amazon. Unfortunately, they had a limited budget. We didn’t have the hours in our retainer to optimize both their e-commerce store and their Amazon store.

This data gave us the firepower to have a conversation with the client that our time would drive more revenue optimizing their Amazon store over their e-commerce platform.

We focused our efforts optimizing their Amazon listings just like we would an e-commerce store:

Amazon product titles

Amazon descriptions

Generating reviews from past customers

Building links to Amazon store pages

The results were overwhelmingly positive.

If you’re a newer e-commerce brand, an Amazon store gives you the opportunity to outrank giants like Ulta in Google.

6. When the SERPs call for video

Predator Nutrition is an e-commerce site that sells health and fitness supplements. They have their own private label products, but they’re mainly a retailer (meaning they sell other brands as well).

While performing keyword research for them, we found a ton of search volume around people looking for reviews of products they sold.

The SERPs clearly show that searchers prefer to watch videos for “review” searches.

There are a couple ways you can capture these searches:

Create videos for your YouTube channel reviewing products

Find and pay an influencer to review products for you

I prefer method #2, as reviews on third-party channels rank better — especially if you’re targeting YouTubers with a large following.

Not only are you adding more branded content in the SERPs, but you’re getting your products reviewed for targeted audiences.

Final thoughts...

This industry tends to romanticize SEO as a traffic source.

Don’t get me wrong, I love how passionate our community is, but... we have to stop.

We’re trying to build businesses. We can’t fall in love with a single source of traffic (and turn our backs to others).

The internet is constantly changing. We need to adapt along with it.

What do you think?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[thanhtuandoan89]

6 Ways to Get More Organic Traffic, Without Ranking Your Website

Posted by ryanwashere

A few years ago, I wrote a post here that caught some attention in the community.

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever.

In fact, it might be algorithmically impossible to get your website on top of the SERPs.

If you find your website in this position, don't give up on SEO!

The point of "Search Engine Optimization" is to get organic exposure through search engines — it doesn't necessarily have to be your website.

We can leverage the ranking authority of other websites pass organic referral traffic to our sites.

I'm going to give 6 times when you should NOT rank your website.

Prefer to watch / listen? I outlined all these points as a part of a recent keynote: https://youtu.be/mMvIty5W93Y

1. When the keywords are just TOO competitive

We've all been there: trying to rank a website with no authority for highly competitive keywords.

These keywords are competitive because they're valuable so we can't give up on them.

Here's a few workarounds I've used in the past.

Tactic 1: Offer to sponsor the content

Ardent sells a product that "decarboxylates" cannabis for medicinal users.

There's a ton of challenges selling this product, mostly because patients don't know what "decarboxylation" means.

So, naturally, ranking for the keyword "what is decarboxylation" is a critical step in their customer’s path to conversion. Problem is, that keyword is dominated by authoritative, niche relevant sites.

While Ardent should still build and optimize content around the subject, it might take years to rank.

When you’re trying to build a business, that’s not good enough.

We decided to reach out to those authoritative sites offering to "sponsor" one of their posts.

In this case, it worked exceptionally well — we negotiated a monthly rate ($250) to tag content with a CTA and link back to Ardent's site.

Granted, this doesn't work in every niche. If you operate in one of those spaces, there’s another option.

Tactic 2: Guest post on their site

Guest writing for Moz in 2015 put my agency on the map.

Publishing on powerful sites quickly expands your reach and lends credibility to your brand (good links, too).

More importantly, it gives you instant ranking power for competitive keywords.

As co-owner of an SEO agency, it would be amazing to rank in Google for "SEO services," right?

Even with an authoritative site, it's difficult to rank your site for the search "SEO service" nationally. You can leverage the authority of industry sites to rank for these competitive searches.

The post I wrote for Moz back in 2015 ranks for some very competitive keywords (admittedly, this was unintentional).

This post continues to drive free leads, in perpetuity.

When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client's content strategies.

It's an effective tactic that can deliver big results when executed properly.

2. When you can hijack "brand alternative" keywords

When you're competing for SERP visibility with a large brand, SEO is an uphill battle.

Let's look at a couple tactics if you find yourself in this situation.

Tactic #1: How to compete against HubSpot

HubSpot is a giant on the internet — they dominate the SERPs.

Being that large can have drawbacks, including people searching Googlef "HubSpot alternatives." If you're a competitor, you can't afford to miss out on these keywords.

"Listicle" style articles dominate for these keywords, as they provide the best "type" of result for a searcher with that intent.

It's ranking on top for a lot of valuable keywords to competitors.

As a competitor, you'll want to see if you can get included in this post (and others). By contacting the author with a pitch, we can create an organic opportunity for ourselves.

This pitch generally has a low success. The author needs to feel motivated to add you to the article. Your pitch needs to contain a value proposition that can move them to action.

A few tips:

Find the author's social profiles and add them. Then retweet, share, and like their content to give them a boost

Offer to share the article with your social profiles or email list if they include you in it

Offer to write the section for inclusion to save them time

While success rate isn't great, the payoff is worth the effort.

Tactic #2: Taking advantage of store closures

Teavana is an international tea retailer with millions of advocates (over 200k searches per month in Google).

Just a few months ago, Starbucks decided to close all Teavana stores. With news of Teavana shutting down, fans of the brand would inevitably search for "Teavana replacements" to find a new company to buy similar tea from.

Teami is a small tea brand that sells a number of SKUs very similar to what Teavana. Getting in front of those searches would provide tremendous value to their business.

At that moment, we could do two things:

Try to rank a page on Teami’s for “Teavana replacement”

Get it listed on an authority website in a roundup with other alternatives

If you ask many SEO experts what to do, they'd probably go for the first option. But we went with the second option - getting it listed in a roundup post.

If we ranked Teami as a Teavana replacement — which we could do — people will check the site and know that we sell tea, but they won't take it seriously because they don't trust us yet that we are a good Teavana replacement.

How to pull it off for your business

Find a writer who writes about these topics on authoritative sites. You may need to search for broader keywords and see articles from authority magazine-like websites.

Check the author of the article, find their contact info, and send them a pitch.

We were able to get our client (Teami Blends) listed as the number-two spot in the article, providing a ton of referral traffic to the website.

3. When you want to rank for "best" keywords

When someone is using “best” keywords (i.e. best gyms in NYC), the SERPs are telling us the searcher doesn’t want to visit a gym’s website.

The SERPs are dominated by “roundup” articles from media sources — these are a far better result to satisfy the searcher’s intent.

That doesn't mean we can't benefit from “best keywords.” Let’s look at a few tactics.

Tactic #1: Capture searchers looking for “best” keywords

Let’s say you come to Miami for a long weekend.

You’ll likely search for "best coffee shops in Miami" to get a feel for where to dine while here.

If you own a coffee shop in Miami, that’s a difficult keyword to rank for - the SERPs are stacked against you.

A few years back we worked with a Miami-based coffee shop chain, Dr Smood, who faced this exact challenge.

Trying to jam their website in the SERPs would be a waste of resources. Instead, we focused on getting featured in press outlets for “best of Miami” articles.

How can you do it?

Find existing articles (ranking for your target “best of” keywords) and pitch for inclusion. You can offer incentives like free meals, discounts, etc. in exchange for inclusion.

You’ll also want to pitch journalists for future inclusion in articles. Scan your target publication for relevant journalists and send an opening pitch:

Hey [NAME], My name is [YOUR NAME]. Our agency manages the marketing for [CLIENT]. We’ve got a new menu that we think would be a great fit for your column. We’d love to host you in our Wynwood location to sample the tasting menu. If interested, please let me know a date / time that works for you!

We pitched dozens of journalists on local publications for Dr Smood.

It resulted in a handful of high-impact features.

Work with food service businesses? I have more creative marketing tips for restaurants here.

Tactic #2: If you have a SaaS / training company

Let’s say you work for an online training company that helps agencies improve their processes and service output.

There’s hundreds of articles reviewing "best SEO training" that would be a killer feature for your business.

Getting featured here isn’t as hard as you might think — you just have to understand how to write value propositions into your pitch.

Part of that is taking the time to review your prospect and determine what might interest them:

Helping get traffic to their site?

Discounts / free access to your product?

Paying them…?

Here’s a few I came up with when pitching on behalf of The Blueprint Training.

Hey [NAME], My name is [YOUR NAME]...nice to meet you. I’ll get to the point - I just read your article on “Best SEO Trainings” on the [BLOG NAME] blog. I recently launched a deep SEO training and I’d love consideration to be included. I recently launched a platform called The Blueprint Training - I think its a perfect fit for your article. Now, I realize how much work it is to go back in and edit an article, so I’m willing to do all of the following: - Write the section for you, in the same format as on the site - Promote the article via my Twitter account (I get GREAT engagement) - Give you complimentary access to the platform to see the quality for yourself Let me know what you think and if there’s anything else I can do for you. Enjoy your weekend!

If you can understand value propositioning, you’ll have a lot of success with this tactic.

4. When you need to spread your local footprint

Piggybacking off the previous example, when performing keyword research we found Google displayed completely different SERPs for keywords that all classified what Dr Smood offered.

Miami organic cafe

Miami coffee shop

Miami juice bar

The algorithm is telling us each of these keywords is different — it would be extremely difficult to rank the client’s website for all three.

However, we can use other owned properties to go after the additional keywords in conjunction with our website.

Properties like Yelp allow you to edit titles and optimize your listing just like you would your website.

We can essentially perform “on page” SEO for these properties and get them to rank for valuable keyword searches.

The structure we took with Dr Smood was as follows:

When doing this for your business, be sure to identify all the keyword opportunities available and pay attention to how the SERPs react for each.

Understand which citation pages (Yelp, MenuPages, etc) you have available to rank instead your website for local searches and optimize them as you would your website.

5. When you need to boost e-commerce sales

The SERPs for e-commerce stores are brutally competitive. Not only do you have to compete with massive brands / retailers, but also sites like Amazon and Etsy.

Look, I get it — selling on Amazon isn’t that simple. There’s a ton of regulations and fees that come with the platform.

But these regulations are what’s keeping a lot of larger brands from selling there, aka, there's an opportunity there.

Amazon accounts for 40% of online retail in the US (and growing rapidly). Not only can you get your Amazon to rank in Google searches, but 90% of sales on the platform come from internal Amazon searches.

In other words, Amazon is its own marketing engine.

While you might take a haircut on your initial sales, you can use Amazon as a customer acquisition channel and optimize the lifetime value to recoup your lost upfront sales.

Here’s how we did it for a small e-commerce client.

Tactic: Radha Beauty Oil

Radha Beauty sells a range of natural oils for skin, hair and general health. Our keyword research found that Amazon listings dominated most of their target keywords.

With clients like this we make sure to track SERP result type, to properly understand what Google wants to rank for target keywords.

Specifically, Amazon listings had the following SERP share:

First result = 27.3%

Second result = 40.9%

Third result = 35.9%

Fortunately, this client was already selling on Amazon. Unfortunately, they had a limited budget. We didn’t have the hours in our retainer to optimize both their e-commerce store and their Amazon store.

This data gave us the firepower to have a conversation with the client that our time would drive more revenue optimizing their Amazon store over their e-commerce platform.

We focused our efforts optimizing their Amazon listings just like we would an e-commerce store:

Amazon product titles

Amazon descriptions

Generating reviews from past customers

Building links to Amazon store pages

The results were overwhelmingly positive.

If you’re a newer e-commerce brand, an Amazon store gives you the opportunity to outrank giants like Ulta in Google.

6. When the SERPs call for video

Predator Nutrition is an e-commerce site that sells health and fitness supplements. They have their own private label products, but they’re mainly a retailer (meaning they sell other brands as well).

While performing keyword research for them, we found a ton of search volume around people looking for reviews of products they sold.

The SERPs clearly show that searchers prefer to watch videos for “review” searches.

There are a couple ways you can capture these searches:

Create videos for your YouTube channel reviewing products

Find and pay an influencer to review products for you

I prefer method #2, as reviews on third-party channels rank better — especially if you’re targeting YouTubers with a large following.

Not only are you adding more branded content in the SERPs, but you���re getting your products reviewed for targeted audiences.

Final thoughts...

This industry tends to romanticize SEO as a traffic source.

Don’t get me wrong, I love how passionate our community is, but... we have to stop.

We’re trying to build businesses. We can’t fall in love with a single source of traffic (and turn our backs to others).

The internet is constantly changing. We need to adapt along with it.

What do you think?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[anamorales]

044: Healthy living and business inspiration with Teami founder Adi Arezzini

Hi friends! Today, I’m excited to be chatting with Adi Arezzini, who founded the popular tea and lifestyle brand Teami.

Download the full transcript here.

In today’s episode, we talk about:

– How she founded Teami

– The importance of gut health

– Plant-based skincare

– How to make exercise part of your life

– Advice she would give to business owners or aspiring business owners

and so.much.more!

Here’s a bit about Adi if you haven’t met her yet:

From a young age, Adi was taught the benefits of holistic health and plant-based eating by her health-conscious mother. At 19, Adi served as a combat trainer for the Israel Defense Force and after years of living in the army barracks, Adi realized her gut wasn’t functioning properly due to a lack of access to quality nutrition. Adi began experimenting with loose-leaf tea blends as a natural remedy to handle excess of toxins built up in her digestive tract. Teami was created out of a need for Adi to solve her own health problems and it led to helping hundreds of thousands of customers worldwide with their wellness and beauty needs.

Today, Adi has grown the lifestyle tea brand backed by celebrities like Demi Lovato, Kylie Jenner and Cardi B to include tea-infused beauty oils and green tea mask + scrub. Teami is quickly outgrowing their 17,000 square foot office-warehouse hybrid located in Seminole, Florida and is sold nationally at Ulta Beauty, Urban Outfitters, Anthropologie, Riley Rose, Revolve Beauty, Francesca’s, Vitamin World, Lucky Vitamin and so many more!

Teami Blends made the INC 5,000 in 2018, with $9.8 Million in Revenue, has 45 employees and has grown by over 2,000% in the last three years. Between her account and Teami’s account on Instagram, they have over 1.1 million followers.

Resources from this episode:

– Enroll in HIIT Bootcamp here and use the code podcast for $5 off. If you order before tomorrow, you’ll get everything for $29!

– Good to Great

– EWG Healthy Living app

– Shop Teami here

Thank you so much for listening and for all of your support with the podcast! Please leave a rating or review if you enjoyed this episode. If you leave a rating, head to this page and you’ll get a little “thank you” gift from me to you. 

You can listen and subscribe to the podcast on iTunes, Stitcher, and Google Play.

The post 044: Healthy living and business inspiration with Teami founder Adi Arezzini appeared first on The Fitnessista.

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