#tfwgucci

[tiger-advertising]

Importance of Using Pop Culture in your Marketing

When you hear the word “Pop Culture” what comes to your mind? Do you associate pop culture with movies and TV shows? However, Pop Culture is even broader than that; it encompasses music, art, literature, fashion, memes, games, cyberculture and everything else that holds the attention of the vast majority of the population. 

Memes, as a form of popular culture, serve as an endless source of inspiration for brands. In 2017, the ever-present fashion house, Gucci decided to embrace the trend and launched a meme centered campaign called #TFWGucci. TFW means “That face when …..” ,a popular expression that is often accompanied by a relatable image referencing a humorous situation. On Instagram, these campaigns reached a total of 120 million users with a commendable engagement rate of 0.5%.

Utilizing Pop Culture can elevate your marketing campaigns from average to viral, but it requires careful planning. You can’t simply jump on a trend and tie it to your brand; it's crucial to assess whether the trend aligns with your brand’s message.

When done correctly, incorporating pop culture helps your audience establish a connection between the cultural reference and your brand. Here are the benefits of integrating pop culture into your marketing campaigns:

Helps Capture Increased Attention - If executed correctly, it can attract more audience and drive substantial traffic to your website. 

Customers Relate to your Brand - When you stay true to your brand values and incorporate pop culture in line with those values, your target audience can relate to your content on a deeper level. This, in turn, attracts more customers and enhances loyalty amongst the existing customers. 

Adds a Personality to your Brand - It helps make your brand feel human, with a soul, personality and built-in values. This approach makes your brand more approachable, in contrast to the top-notch corporate companies solely interested in monetary gains. 

Opens up Avenues for Soft Sales - It enables your brand to share engaging content that your audience genuinely wants to consume, opening new avenues for soft sales. 

Provides Motivation to Understand the Customers - To use pop-culture trends effectively, you must comprehend your customers’ preferences, lifestyles, goals and interests to use the pop culture trends effectively. Your pop culture campaigns motivate you to learn more about your audience and optimize your marketing strategy.   

How to Incorporate Pop Culture in your Marketing?

Identify your Brand Values - Decide what your brand stands for and create marketing strategies that resonate with those values. Look for ways to display those values through the use of pop culture. 

Understand your Audience - You need to comprehend your audience, find out what interests them and determine which pop culture references they are familiar with. 

Hire the Right People - Assign this task to responsible individuals, particularly those who enjoy and follow the same pop culture as your target audience. 

Show that you Care - Be responsive to current issues and demonstrate that your brand cares about causes that strongly resonate with your audience. 

The major advantage of leveraging pop culture is that it makes customers feel that your brand is one of them. It adds personality and soul to your brand and not just a mere business entity! This makes the customers relate to you and actively engage with your business.  Tying marketing to pop culture is a skill that can be mastered with practice. If you are seeking a creative agency in Vadodara, Tiger Advertising can help you. For more information about our services, visit https://tigeradvertising.in/

[vision770]

Designer sunglasses available #hypebae #fashiongram #instamoment #guccibeauty #gucci #gucciepilogue #allesandromichele #guccigram #tfwgucci #hbxwm #t21 #generationequality #billieeilish #billieeilishconcert #thefashionistasdiary #lookbook #takeabreak #thisweekoninstagram #inclusion #diversity #downsyndrome #showus #upwithdown #shotoniphone #somegoodnews #DSQUEEN #usaelections2020 #trump2020 (at Montreal, Quebec) https://www.instagram.com/p/CHQSrHLA1zN/?igshid=1xozgpqk5o3ij

[jonathanmilliondollarsmile]

#Repost @gucci with @make_repost ・・・ “After the outbreak of the pandemic I flew back to my hometown staying in a place where I lived when I was a child. It's really isolated and close to the ocean. I spend a lot of time observing the rocks and plants and I kept thinking about the relationship between earth, humanity and the virus.” Artist @johnyuyi—who collaborated with the House on the #TFWGucci project—is one of the talents expressing creativity for kindness, well-being and solidarity for the #GucciCommunity. #AlessandroMichele @alessandro_michele The #GucciCommunity stands behind aiding those most vulnerable in this crisis, join by donating now to the @unfoundation’s #COVID19 Solidarity Response Fund in support of the World Health Organization @who, and locally with @intesasanpaolo's #ForFunding campaign which supports the Italian Civil Protection Department #DipartimentoProtezioneCivile. https://www.instagram.com/p/B_aUvZPlJ9V/?igshid=1ub8bw5rc0wn

[gucci]

Archaeologists estimate humans have tattooed themselves and each other for about 12,000 years. John Yuyi has updated this ritual for the social media age. The Taipei-born, New York-based artist became an Instagram sensation for applying her Facebook profile as a temporary tattoo on her face, reflecting our complex relationship to online expression, identity, and desire for approval. This series expanded to include likes, messages, avatars and logos, inking flesh, even temporarily, with the digital structures we inhabit and are now a part of us. John Yuyi shows how aesthetic taste and desire (here for Gucci’s Le Marché des Merveilles watch) is more than skin deep. – Text by New Territories (Samantha Culp)

[teen-witches]

#tfwgucci

[designscene]

#TFWGUCCI Memes Featuring The Latest Gucci Watches Collection

[alyshea]

oh my god

[juniorstyleldn]

Debuting #TFWGucci (That Feel When Gucci). The House’s new collaborative art project in the digital space is a lineup of memes featuring the new #LeMarchédesMerveilles collection of watches.Find out more about this collaboration here.

[forevervannyx]

designer memes these days #tfwGUCCI @lallo25 by me. (at New York, New York)

[awesomeredhds02]

weasley.chiara

„If all girls were taught how to love each other fiercely, instead of how to compete with each orher..., what a different and beautiful world we would live in.“

#ruiva #gingerhair#ruivas #redheads #redhairgirls#ginger #willyscouts #models#naturalredhead #naturalredhair#WLYG @weloveyourgenes#scoutmeaddicted #makemeadoll#selectmodels #losangeles#tfwgucci #guccigram #industryus#ilovejustinpolanddigitals#modelsdiscovery#scoutmefaceparis #mgmt#milkmodelsearch  #project🖤 #rougeartist #eliteparis #elitela#wlyg #thelookout #img@thelookout @weloveyourgenes

[gucci]

Polly Nor is a one-woman meme machine. With her focus on women, demons, and the societal sexism, her drawings have hilarious insights that make you want to hit “like” and then be her best friend. She reclaims devilry as powerfully feminine. Her idea of the perfect funeral hymn? “Glamorous” by Fergie, feat. Ludacris. If you’ve ever promised yourself you’d start saving up like a responsible adult only to blow it off when faced with an accessory you can’t resist, Polly Nor is the artist for you. - Text by Tatiana Berg.

[ifashiontrend1]

Google公佈2017年熱搜排行 關鍵字熱搜榜首為Gucci

備受關注的Google 「Year In Search 2017 」年度熱搜榜單已公佈，根據美國媒體報導，時尚品牌類榜單幾乎被主要奢侈品牌包辦。 在網路時代，搜索指數的高低直接反映了奢侈品牌的受關注程度。 (more…)

[designscene]

NEW MEMES FROM GUCCI

[fashionotesfeed]

Sustainable Weekends: Gucci says no to fur as part of a new sustainability initiative. 🌿🌿🌿🌿🌿🌿🌿🌿🌿🌿 Gucci’s president and CEO, Marco Bizzarri along with new creative director, Alessandro Michele have announced a new direction for the Italian high fashion house. Read more via fashionotes 📲. Written by @passport83modacreative . . . . #dailyfashionotes #digitalfashion #latestfashionnews #popular #gucci #tfwgucci#fashion #alessandromichele #marcobizzari #sustainable #luxury #womensstyle #highfashion #greencarpetchallenge #organic #ethicalfashion #nofur

[eunice-bee]

#tfwgucci knows the difference between my 20s and my 30s. Read on the blog about my feelings on turning 30! Link in bio (at Gucci)

[mywingman]