#the data tab is just cause i like excel and tracking data
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So today marks a year of me making Supernatural gifsets and since with every new fandom I gif for I get more annoying about tracking my gifset data below the read more is my data for spn.
Important Note: I haven't caught up on cutting clips for S14 & S15 so they tend to get giffed less. Also I don't even have S1-3 downloaded so.....
#my spreadsheet is mostly used so i can remember what i want to gif#the data tab is just cause i like excel and tracking data#caroline speaks
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Not Like The Movies (2/8)
Pairing: Bucky Barnes x Reader
Words: 4.1K
Summary: Today was just a bad day. The simple mission had gone south. What started as an easy data extraction ended with you clutching your side trying not to bleed out. And who should come to your rescue but the reclusive Avenger himself.
Warning(s): swearing, mentions of blood. All the Fluff
AO3 Link
Tumblr Links: Masterlist Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 Part 8
A/N - Can I just say THANK YOU. The love, comments, messages, follows, kudos, likes....THEY BLEW ME AWAY. I never expected my little one shot to get so much attention and all the responses fueled me to just write write write this week. I am already working on part 4/5 currently, and plan a few more after that. So please, keep the love coming. It fuels my writing monster <3
Since you were still stuck to a form of a sponge wash - gross - to avoid your stitches for a few more days, you were still in the bathroom trying to feel a semblance of normal. A whole two hours after you had come in originally. You felt you were working out more of a sweat then you were actually cleaning off yourself.
“Agent L/N. Sergeant Barnes is at your door.” F.R.I.D.A.Y seemed to cheerfully tell you. You knew it had to be your imagination but the AI seemed almost as excited as you.
“Let him in. Just let him know I'm just finishing up in the shower and will be right out.”
“Of course.”
You could feel your heartbeat racing. Even though he had just been here last night when you got discharged you were beyond excited he had taken you up on your offer for another hang out session today.
You threw your hair up, there was not much you could do for it. There was really no sense in trying too hard. You were in sweats and a t shirt anyway, and the man had literally seen you bleeding on the floor. Anything above that was an improvement.
You quickly opened the bathroom door and jumped out. Seemingly trying to catch him snooping around your apartment. But he was just standing in the living room with his eyebrows raised at your dramatic entrance.
“What was that?” he looked at you like you were crazy.
“I was trying to catch you in the act of snooping around.” you answered as if it was the most obvious answer.
“So let me get this straight. You thought by jumping out of the bathroom where I already knew you were. You would catch me. A spy. No…. THE spy in the act of spying.” you could see the twinkle in his eyes and nothing gave you more joy than knowing you were the cause.
“Well when you say it that way…” you trailed off as you made your way to the couch.
He was quick to follow suit and sit down right beside you.
“So how was your Avenger filled day?” you asked giving him your full undivided attention.
He snickered but still entertained your request. “Pretty quiet actually. Nothing on my docket so spent most of the day just working out.”
“Okay. Question time. Where? I mean I admit I was never a gym fiend even before my untimely shooting. But no one ever saw you at the gym.”
“You keeping tabs on me doll?”. God it killed you when he called you that. The charm just oozed off of him and you wanted nothing more than to soak it all in.
“Are you going to pretend you didn't use your Avenger or spy powers to look into my file?” His smug face cracked for only a second but you saw it. “Oh my god! You did didn't you?”
“Well I mean I had to do all the paperwork...So it required added notes to your file, and maybe I glanced at a few sections.” he tried to rationalize but you both knew he was full of it.
“We are adding that to the bargaining list!” you pointed at him with fake anger.
“I feel like I'm always going to owe you on that list.” he snickered.
“Your instincts are accurate. But for now. You at the very least owe me an answer since I don't have access to spy on your records to get it.”
He put up both hands in defeat. “Yeah yeah. I tend to workout in the smaller gym that's upstairs. Sometimes when I can't sleep I may go down to the main gym when I know it's empty.”
So again the gossip and rumours had been true.
“But why?”
“Y/N, you are amazing. Your optimism is contagious. I wish everyone in this compound was like you.”
You could feel your face twisting into confusion. You really didn't understand where he was going with this.
“I'm the Winter Soldier. A lot of people still aren't comfortable with that.”
“Were the winter solider " you corrected, "But you're an Avenger. This is the Avengers compound. I mean if anything you have more right to be here than almost everyone here. And why should you have to use the smaller shittier gym. I mean maybe it's not shittier. I wouldn’t know since I’m not worthy of seeing it. But since even you called it smaller it's obviously not the better gym, and if anyone needs to keep up his strength its the freaking super soldier.” you were rambling but you couldn't help it.
He smiled at you, “It’s okay. I have things I need to atone for. Using the smaller gym is a very small price to pay.”
“Is that why you’re not really around? I mean people only see you at work things. Never outside of them.” He shrugged in response. “Isn’t that lonely?” you whispered.
“I choose my circle carefully. And I am quite happy with the people I have chosen.” He made sure to make direct eye contact with you then. You still weren’t sure how getting shot had somehow led you to being in his orbit. But god dammit you were so happy it had. You gave him your best smile while trying to not let you eyes water.
“So what did you do with your paid leave day?” he asked giving you both the out you needed from the seriousness that had overtaken the room.
“Well...I slept in which was pretty damn glorious if I do say so myself. I had a rainbow bagel droned in fresh from the city for breakfast. Still warm I may add. Stark does have amazing machines at work-”
“- he is going to freak out when he realizes.” he laughed, his hand covering his mouth.
“I resent that accusation! I am merely taking advantage of the gift he offered me.” You grabbed your tablet off the coffee table in front of you, quickly unlocking it and handing it to Bucky. “That’s Buzzfeed’s list of 100 foods you must have in NYC.”
“And you have handed me this list why?”
“Because this is what you and me must conquer.”
As Bucky quickly scrolled down the page he saw the rainbow bagel you had mentioned. Suddenly what you were saying became crystal clear.
“You aren’t?” he laughed
“This is no laughing matter Bucky. This is what will make me feel better and will make my life easier. I already ordered dinner for us from the steakhouse at number 78 and the cheesecake from number 34. It should be here in the next 10ish minutes”
“I can’t help but notice you said for us?”
“Well of course. It’s no fun to eat alone. This also makes me feel better.”
“And?” Bucky asked, seeing the mischievous light in your eyes.
“And…” you continued with a devilish smirk on your face. “If Stark were to find out and disagree with my reasoning that this is all needed for my health and well being. It would help to have an Avenger on my side.” you raised your eyebrow at him, “We are bargaining here Bucky.”
Bucky could not hold in his laughter. It came from so deep within his chest that he had to hold his flesh hand to his stomach to help from doubling over. Your smile only grew wider in response.
As if on perfect cue two drones flew in from your open window, depositing bags on your kitchen counter before leaving from the window they came in from.
“So? What do you say? Added to the list?”
When Bucky looked back at this moment he would always remember it as the time he knew he was putty in your hands. But at the time he managed to keep his cool.
“Added, only cause these foods look really good, and quite honestly I think you’d give Stark a run for his money and probably won’t even need me.”
“Excellent. F.R.I.D.A.Y can you please add that to mine and Bucky’s list.” you said with a wide smile as you got up to open the bags of food. “Can you please list the current agreements”
“Of course. One - Sergeant Barnes will do the life crushing paperwork since you got shot. Which by all accounts has been completed in full. Two - You will get to take advantage of Sergeant Barnes’ jacuzzi when medically cleared. Three - Sergeant Barnes will join you in your quest to eat Buzzfeed’s 100 top NYC eats. Three-point-one. Sergeant Barnes will protect you from Mr Stark if and when he finds out and gets upset.” F.R.I.D.A.Y quickly rattled off the current list.
“You. Did. Not. Just. Do. That” Bucky was in shock beside you. He had gotten up to help set up dinner but had stopped dead in his tracks as the AI had said the list out loud.
“Oh, Bucky. You have so much to learn about me.” and for once you could not help yourself and booped his nose with a smile before moving your eyes and solely focusing on putting out the dinner so you couldn't see his reaction.
________________________********************************________________________
This was how the next few days went. Bucky would do whatever it was that Bucky did during his days. But after work he would show up at your apartment, you’d laugh, joke, flirt and eat ridiculous food while watching something equally as silly on the TV.
Bucky had a list of TV shows and movies he had wanted to see, and you were more than happy to join him for some of them. At least the ones you deemed not boring anyway.
You had been discharged from the medbay for a week and today the nurse was joined by the doctor.
“Everything is looking great. I’ve put some fresh steri-strips on your wounds but that's me just being extra cautious. I can clear you for normal showers and away from full rest. We won’t start PT for a little while yet. But it’s time for you to start walking around, stretching out and getting your energy levels back up.”
You jumped up and hugged Dr. Reynolds. “Thank you, thank you, thank you.”
He laughed and awkwardly loosened you from around his neck. “Drop by in a week so we can take another look and see how you are feeling. Of course we are always here if you need anything, but I think we are done here.”
As soon as the Doctor and the nurse left you blasted your music, you couldn’t wait to shower...no walk...no shower...it was all just too exciting.
You looked at the clock, it was still early. So a shower it was. And oh my god real clothes. You couldn’t wait.
Bucky showed up at your apartment as usual and the AI now just unlocked the door for him. It was really insane how quickly you had integrated into each others lives.
When he walked in he stopped dead in his tracks. You were just a few feet away, posing for him with your hands on your hips and a goofy smile. You were wearing fitted jeans and a top that hit just the right places. Your hair was finally washed properly and styled how you usually liked it. You’d even taken the time to throw on some simple makeup. You did a ridiculous twirl.
“Look Bucky! I’m not the shot blob anymore. I am a clean dressed human being ready to spread her wings and see the world!” you cheered.
“And where in the world would you be wanting to spread those wings to this evening?”
“F.R.I.D.A.Y, if you don’t mind.”
“Agent L/N has added item number four to the list if Sergeant Barnes agrees.” The AI spoke to them both.
“I really don’t understand why you keep this all so official doll.” He laughed
“Because if it's not official then it's not official Bucky.” you state as you motion for him to let the AI continue.
He sighed at your silliness but as always gave in. “And what is item number four F.R.I.D.A.Y?”
“Y/N would like and I quote ‘to be given a tour of the golden magical restricted areas the cool kids aka the Avengers hide that the little people are never allowed to see’ end quote.”
You quirked your eyebrows at him. “I got the all clear from the doc to start walking around, and since I haven't been given the all clear for being submerged in the jacuzzi I figured this would be fun. Besides you already know all about how I live, I think it’s only fair you return the favour.”
“You are absolutely ridiculous you know?” he said with a laugh. But coming from him it was always filled with the emotion of a much deeper confession.
“I know.”
“F.R.I.D.A.Y I accept item number four...Shall we?” and he held his right arm out for you to wrap your arm through.
“Always such a gentlemen Barnes.” you smiled as you jumped over and quickly linked your arm with his.
You skipped. Actually skipped as you pulled him along to where the Avengers private access elevator was.
“I think you may be thinking way too highly about what you are walking into here.” he laughed as he elongated his strides to not be dragged by your bouncy steps.
“Impossible. I don't believe for a second the area where Tony Stark has a room when he’s here is anything less than the amazingness I am picturing in my head.”
You finally let go of Bucky’s arm when you got to the elevator. You stopped in front of it mimicking the opening of the door with your hands while you looked to him to do whatever he needed to do to make the door open.
But he didn’t do anything. You looked around in confusion as the doors opened all on their own.
“But...wait...huh?”
He snickered at your response as he lightly pushed you in.
“Where’s the retinal scan, the voice scan, the DNA scan, the laser beam verification? Are you saying I could have just come on up at anytime?”
“When we are not in any jeopardy and at a low security level F.R.I.D.A.Y is in charge of access. So since she knows I am here, she opened the door.”
The ride was quick, and as the doors opened you were still going on about the security.
“So your saying I could have hid behind say a planter and just waited for an Avenger to walk by and the door would have opened and I could have just snuck on up?”
“No. Definitely not. You know F.R.I.D.A.Y better than that.” he laughed as you now walked into the Avengers common room.
It took you a second to get out the jokes you were sending Bucky’s way and realize you were in the oh so secretive golden floor. It was exactly as you expected it to be. Grand and glorious.
“You are a dirty liar Barnes.” you smirked as you skipped off to the open concept kitchen that was closest to where you were.
You opened up the fridge and freezer making comments on everything you saw. No cupboard or pantry went unchecked and commented on and Bucky just followed you with a goofy grin on his face.
You came across a machine you had never seen before. The top was digital but below it looked like a beverage dispenser.
“What is this?” you started clicking on the display when it became clear it was a full service beverage maker. Smoothies, frappuccinos, specialty coffees and teas, mixed cocktails. It could do it all.
You looked back at Bucky with your jaw practically on the floor.
“I want to marry this machine Bucky.”
“I don’t think the world is ready for the machine/human relationship doll. But feel free to make yourself a drink.”
You dramatically placed your hands on your cheeks, your mouth wide open. “So many choices.”
“Well I’m sure you can work your way through them”
“Are you saying this is not a one time invitation to the golden floor?” you asked innocently.
“I would certainly hope not.” he whispered back.
You bit your lip, this flirting game was always pushing you to the edge. But in the end you knew you had to let him lead this. But damn he made it feel like flirting warfare.
“Can I make you something?” you asked him.
“I can make my own, you don’t need to serve me.”
“But I want to push the buttons Bucky. Don’t take away my fun!”
And just like that the unspoken tension was broken by his laughter.
Next you ran over to the common living area. It had a huge sectional couch along with very comfy recliners all facing towards an obnoxiously large TV.
“Oh my god! Why were we watching movies on my tiny TV when you had this?”
“Because you were on strict rest. And when I even joked about getting you a wheelchair to leave the room you threatened me with bodily harm.” he laughed.
“Well that's just unfair. I didn’t have all the information.” You pouted as you took turns sitting in every seat.
Once you had tested every seat and ‘oooh’d’ and ‘awww’d’ you got up and rubbed your hands together. “Where next?”
He led you down one of the hallways. There was a door in the middle as well as at the very end. He walked to the very end and the door opened automatically.
He let you in first as you took in the space. It was a very gorgeous living room. There were pictures and art on all the walls. It was not what you had been expecting at all. The whole compound was very modern, but this, this felt like a home. You quickly looked at him for permission but saw nothing but encouragement in his eyes.
You walked to the closest wall taking in what was in the frames. There were older pictures, faded and discolored around the edges. But the faces were impossible to miss. They were old pictures of Bucky and Steve.
“Look at you two.” you whispered to no one in particular as you went from picture to picture. There was something so pure and innocent. You could see it in his eyes. Pre war, pre serum, pre soldier.
Before you could move on you were interrupted by the sound of the main door opening and Steve Rogers walking in.
“Hey Buck…..oh….I’m sorry didn’t know we had company.” he stopped in his tracks when he saw you.
You looked to Bucky and then back to Steve. You felt like a literal idiot because you had no idea what to address him as.
“Cap?” you squeaked out
He smiled at you, “Steve is just fine. Nice to see you up and about Y/N.”
“Of course. Steve. Yeah I just got the all clear to do some walking around today, so Bucky was gracious enough to offer - “
“-forced.” Bucky said behind a fake cough.
You looked at Bucky with complete shock. “Offered.” you again challenged as he snickered before you turned back to Steve. “As I was saying, offered to show me around and get me moving. I apologize, I didn’t mean to intrude on your personal space. We only just got here so my tour guide had yet to mention you guys lived together.”
“You could never intrude. Any friend,“ you heard Steve stutter on the f word but you all pretended to not notice. “of Bucky’s is more than welcome to our place. From what I’ve heard he’s made himself quite at home at your place. So it's only fair for us to return the favour.”
“Is that an official invitation Steve?” you asked and Steve could sense the private joke between you and Bucky.
“Be careful Stevie, she takes her official things very officially.” Bucky chuckled.
Steve smirked at the two of you, “Yeah, that’s an official invitation.”
“Excellent.” you smiled. “Steve, did you have any plans for dinner tonight? I was just getting ready to order in.”
“Oh,” Steve looked at Bucky, “I wouldn’t want to intrude on your guys plans.”
You cut in before Bucky could respond. “Absolutely not. Besides I have a feeling you will really enjoy what I have in mind.”
An hour later the drones arrived.
“No” Steve whispered is disbelief. “I know that smell.”
You smiled at the two friends as you went to open up the massive bags.
“Are these from Coney Island?” Bucky asked hopefully.
“Of course. Only the best for my friends and for my health.” you snickered
“Your health?” Steve asked as he started to help unloading the large amounts of food.
“Oh Steve, it's probably better if you don’t ask. It just makes you an accomplice like me. But doll.“ He paused, looking at the food. You had clearly ordered with two super soldiers in mind. There were dozens of hot dogs and corn dogs along with crinkle cut fries and who knows what else, “There is no way he’s not gonna notice this.”
You raised your eyebrows and mouthed ‘worth it’ as you watched Steve’s face light up with his first mouthful. Bucky smiled before jumping in himself.
Dinner had been amazing. You could sit and listen to Steve and Bucky talk about their childhoods forever. There was so much history and love there. It now made total sense why the two of them had chosen to share a common space rather than be completely separated.
You had seen Bucky be light and carefree. But this...this was just another level.
“Geez Louise look how late it is.” Steve suddenly said taking you out of your thoughts.
“Geez Louise?” you mocked right back at him.
“Hey now, its not nice to mock an 100 year old man.” he shot back at you.
“But that's literally my entire relationship with Bucky, what else would we talk about?” you laughed. Bucky lightly flicked your arm while briefly sticking out his tongue.
Steve shook his head, “Well regardless this old man needs to hit the sack. But feel free to stay up. You don’t have to head down on my accord.”
“I appreciate that Steve, but honestly I’m a bit tired myself. Hole through my body and all. Today was a pretty exciting day and I’m starting to feel it.”
“Well have a great night. And thank you. For….well all of this. I haven't had this much fun talking about the past in a while.”
“You’re very welcome. I can't wait to do it again.” You smiled as he gave you a larger smile in return. He slapped Bucky on the shoulder roughly before making his way to what you assumed was his room.
“Come on doll, I’ll walk you back to your place.” Bucky said as he got up and helped pull your chair out.
He held out his arm again and just like hours before you linked yourself to him. Although this time you were no longer skipping, but hugging him tight to your side, the exhaustion from the day starting to hit.
“I never got to see your room or the shitty gym or the famous tub.” you jokingly whined as you leaned your head against his shoulder.
“Well that's what next time is for.” he whispered back as you made your way out to the Avengers common area.
As you walked by you didn’t see that Sam and Natasha were watching from the living room as you two made your way to the elevator.
By time you made it to your door you literally could not wait to hit your pillow. Your heart suddenly began to flutter. This was a moment. You were standing outside your door. It was so cliche, but damn….This would be the perfect time for him to give you a goodnight kiss.
“Thank you for a great night Bucky.”
“I always feel like I should be thanking you more than you should be thanking me.”
“Agree to disagree then.” you smiled.
This was it. You could feel it. He hesitated a moment before leaning in and...giving you a big hug.
You squeezed tight. For now this would just have to be enough. The hug went on a bit longer than it probably should have, but when you let go there didn’t seem to be any awkwardness there.
“Hangout again tomorrow?” you asked, only slightly embarrassed how your voice gave away some of your desperation.
“Of course. But make sure you rest up. I think we may have done too much today.”
“I promise. Night Bucky.”
“Night Doll.”
And there it was, that doll that always made your knees go weak. Whispered seductively just before you headed to bed. Damn you Bucky Barnes.
Part 3
TAGS: @waaaaaaitwhat @i-think-i-am-adorable @quierdoofthestars
#bucky barnes x reader#bucky barnes#bucky barnes imagines#bucky barnes imagine#bucky barnes fluff#bucky barnes au#bucky barnes x reader fluff#my writing
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Best Dark Web Browser Iphone
Best Dark Web Browser Iphone X
Best Dark Web Browser Iphone 8
Can You Browse The Dark Web On Iphone
Best Dark Web Browser Iphone 7
Best Dark Web Browser Iphone 11
The DuckDuckGo (DDG) browser comes from DuckDuckGo Inc., one of the foremost names in online privacy. It is a full-fledged web browser on Android and iOS, offering all the features you expect in a modern mobile browser, such as tabs, bookmarks, and even a dark mode. Berry Dark Browser works really well so that users can get the dark mode no matter which web page is opened. You can download it on the iPhone as well as iPad, and you should have iOS 11.0 or later version. Berry Dark Browser has pretty cool gesture support that allows you enable to disable dark theme. Here are our top picks for the best web browsers for the iPhone. The equipped interface, dark and adorned with larger icons than are typically present in mobile browsers, is also a nice touch. UC Browser (iPhone Only) The name UC Browser may sound familiar, and it’s another browser that features a well-implemented dark mode. But unlike Firefox, both the theme and all web pages are.

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What are the best browsers for iPhone? Well, the built-in Safari is excellent when it comes to browsing the web, but we find its functionalities too essential. After we’ve experimented with different browsers on the iPhone, we discovered that using the default browser sucks.
Do you want a slow and a hanging browser? Then sit back with the default and old Safari browser on your iPhone, or read this piece twice and pick the best alternative browser for iPhone that appears to be the most reliable. Hence, you are free to install all the listed browser apps to get the best browsing experience.
All the listed apps below have been tested and confirmed as the best alternative browser app for the iPhone. So it’s now left for you to pick the one that is more convenient for you.
Best Browsers for iPhone
In this article, I picked out some third-party browsers that are compatible with the iPhone, intending to get the most suitable browser for the iPhone and put them to experiment. After experimenting with all the browsers against some standards, I narrowed the number down to five to save reading stress.
1. Google Chrome
When it comes to browsers, both on mobiles and PCs, Google Chrome is the most dependable.
Google Chrome for iOS is uniquely created to send Safari packing. The Google Chrome browser is made to provide an excellent way to connect to the World Wide Web, but the iOS version offers a significantly better way.
The availability of approximately all features of Google Chrome on regular devices is incredible. The data saver mode is perfect, and the easy tab management makes it a favorite of many. What’s more, you can quickly sign in to the browser and sync with your desktop browser to save all browsing history. It is not necessary, though, and it’s if you want. However, failure to sign in may deny you some of the features. Google Chrome also makes it effortless to browse without being tracked with the support of the “Incognito mode” similar to the “Private Tab” on Safari. However, this browser uses up your CPU and can’t be set as the default browser.
2. Firefox
This article will be insignificant without the mention of Mozilla Firefox. Mozilla, the inventor of Firefox, overwhelmed everyone with their super-fast Mozilla Firefox for Android. However, this appears to be a mirror with Firefox Focus. It is an uncomplicated security-focused browser for iPhone, which ensure you browse smoothly without any issue. There are no tabs, history, or menus. All that was advertised about the browser was the security perspective, which it does well. The browser helps to obstruct trackers and social tracking data. If this is not your thing, and you want a Mozilla product, the regular Firefox browser is still available on the App Store, but I feel this is also worth trying out.
3. Opera Touch
Best Dark Web Browser Iphone X
Opera Touch made it to the list of the best browsers for iPhone. Opera is the most immeasurable software company that won’t just stop building extraordinary browsers for every operating system. Opera has finally released the long-awaited bang into the iOS market by releasing another chart-topping browser, by the name, Opera Touch.
Opera Touch has the most suitable UI for internet surfers who would like to browse on the go. While Opera Touch can brag about some basic features, it isn’t a browser that I recommend as a favorite. The adblocker has been the number one winning feature in all Opera browsers, and Opera Touch seems to maintain the quality. In addition to it, Opera also built in a cryptocurrency wallet directly into the browser, which makes it look like a step too far.
4. Dolphin
Dolphin is a feature-rich browser accessible on both Android and iOS devices. With easier-to-manage tabs and more effective gesture assistance than the default iPhone browser (Safari). Dolphin is one of the most reliable browsers for the iPhone. Dolphin carries built-in gestures but won’t care if you can draw some other gestures by yourself. Also, gesture identification is very accurate.
The dolphin browser encourages sharing in various ways, including a native sharing method termed Dolphin Connect. Hence, Dolphin has an integrated night mode, which many other browsers don’t have. The night mode will save you from eye damage.
Lastly, Dolphin has a massive list of features, and it may be difficult for new users, especially those who are not techy. It also has a built-in translator, password manager, and many more features you would not see in Safari. These make it one of the best browsers for the iPhone.
Knowing how to write an address can sometimes get confusing. Stop second-guessing and check out these rules for the correct address format. Find the address of any place in the US or the world. Click a point to find what address is closest to that point. Enter the name of a famous place or landmark to find its address. The My Address tool works on a computer or a mobile phone. Whether you are exploring a new area or having a road trip, the what is my current address tool will come in handy if you are ever lost. You can share your address, or your gps coordinates with anyone you like for meetup purposes. Postal address lookup by name.
5. Microsoft Edge
Have you used Windows PC with the Microsoft Edge browser? If yes, then you can consider taking a look at Microsoft Edge for iPhone. Sincerely, Microsoft Edge and the Google Chrome browser have a similar design. The tabbed browsing feature mirrors that of Google Chrome, and Microsoft Edge also features a setting that enables you to browse in private.
Though, when it comes to syncing with a Windows 10 PC, Microsoft Edge wins Google Chrome. Microsoft Edge links to and empowers your iPhone to share webpages, bookmarks, and other settings with your Windows 10 PC.
It also features a primary password manager, translator, and many more features unavailable in Safari. Microsoft teams competitors. These make it one of the best browsers for the iPhone.
READ MORE: Personal Assistant Apps For iPhone
READ MORE: Free Spy Apps For iPhone
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Conclusion
Now you’ve seen the best browsers for iPhone. However, the recommended browser is Google Chrome.
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Hi, I’m Chukwuemeka, and I’m a young writer and a self-taught blogger. My job is to publish informative contents that bring a solution to your tech problem. I love you, cheers!
Although Apple has started including the dark mode in various apps and system, that is not fully functional. That is the reason, why you might face problem to use an iOS device for a long time. If you are one of them, who use an iPhone or iPad to browse the internet for a huge amount of time, the light theme might cause various issues such as eye strain. Therefore, you can use these following web browsers those have dark mode or theme facility so that you can find a better environment to explore various websites.
Best iOS Browsers With Dark Mode
The Apple Safari browser is pretty good in terms of ease of use, features, and options. However, Safari for iOS doesn’t have the dark mode option. But, this is possible to get the dark mode in Safari browser. For that, you can follow this tutorial to enable dark mode in Apple Safari for iOS. If you want to get a browser with a dedicated option of dark mode, you can check out these following browsers.
1) Mozilla Firefox
Firefox is probably the best web browser out there if someone doesn’t like Google Chrome. No matter whether you want to browse the web or watch YouTube videos, you can do everything with the help of Firefox browser. The user interface of Firefox is elegant and it should not give you any problem to open different sites.


The dark mode in Firefox works pretty well. There are two ways you can apply the night mode in Firefox. You can either turn it on all the time, or you can set it to be applied automatically. If you choose the second option, it will enable the night mode based on the daylight situation.
This is possible to synchronize bookmarks across multiple devices, block different trackers so that you can get a hustle free browsing experience and many more functionalities. As the security of this browser is very tight, you may not be able to find any loophole in the backend. Also, it supports add-ons, and that means you will be able to enrich the functions with ease.
To enable the Dark Mode in Firefox for iOS, you can open the menu button. Here you will get an option called Enable Night Mode. If you toggle the corresponding button, the night mode will be activated immediately.
2) Microsoft Edge
If you need a simple web browser with dark mode support, Microsoft Edge is probably the best option for you. As the name defines, this browser is being developed by Microsoft, which is one of the biggest software development companies out there. Microsoft Edge is comparatively new browser than others. However, feature wise, it is not lagging behind other browsers. In the initial days, it was available for Windows 10 only. But, now you can download it for Android as well as iOS. It doesn’t matter whether you have an iPhone or iPad; you can download it on both and use it accordingly.
The night mode works pretty well in Microsoft Edge for iOS. Having said that, you can find this functionality on all the platforms including Windows and Android. Although you cannot see the dark theme across all the websites, it should appear across all the panel of this browser.
Microsoft Edge comes with several useful options. The best thing is Continue On PC. Let’s assume that you are working on a website on your mobile and you want to open the same webpage on a computer. At such moment, if you are using Microsoft account on both of the devices, you can move your work from mobile to PC without any problem.
You can download the Microsoft Edge on any iOS device running iOS 10.0 or later version. This is quite easy to enable the dark mode in Microsoft Edge. To turn it on, you can find an option in the menu bar.
3) UC Browser
UC Browser has faced several problems for spying and other security breaches, but those things passed a long time ago. Now if you want to experience a clean browsing experience, UC Browser might help you get that on an iOS device. The only drawback is you cannot install UC Browser on an iPad as it is available for iPhone only. Talking about compatibility, you should have iOS 7.0 or later version. Satanism sigils.
It doesn’t matter whether you want to get a desktop-like experience or share a webpage with friends, everything is possible with the help of UC Browser. The user interface is pretty good, neat, and clean. It offers some additional options so that users can get most out of the browser while browsing a webpage or site.
This is quite easy to enable dark mode in UC Browser. In this browser, this functionality is known as Night Mode. Therefore, you can open the menu and find out Night Mode. To enable it, you need to tap the corresponding button. After that, you should find the dark theme across the browser.
4) Berry Dark Browser
As the name suggests, this web browser is mainly for them, who do not like the light theme and use the dark mode all the times. Berry Dark Browser works really well so that users can get the dark mode no matter which web page is opened. You can download it on the iPhone as well as iPad, and you should have iOS 11.0 or later version.
Best Dark Web Browser Iphone 8
Berry Dark Browser has pretty cool gesture support that allows you enable to disable dark theme. You can open any webpage and use three fingers to swipe from top to bottom or vice versa to enable and change the depth of dark theme.
Can You Browse The Dark Web On Iphone
Talking about features, it offers almost all the options you might need. From sharing a webpage to open the desktop site, everything is included in the browser.
Best Dark Web Browser Iphone 7
How to enable dark mode in Apple Safari
Best Dark Web Browser Iphone 11
With the iOS 14 update, you can enable dark mode in Apple Safari browser as well. As Safari browser is optimized for iOS, many people do not like to move from this browser. If you are one of them, you can use the in-built browser with dark theme turned ON. Here is what you need to do.
For your information, you cannot enable dark theme in Safari browser only. When you enable the dark mode system-wide, it gets activated for the browser as well. To get started, open the Settings app and go to Display & Brightness section.
From here, select the Dark option on your screen. Now, open the Safari browser on your mobile to check whether the dark theme has activated for this browser or not.
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Firefox 26 For Mac
Mozilla Firefox for Mac is an easy-to-use, secure and fast web browser that provides all the necessary tools and features to fulfill your needs, improve your browsing experience and replace Safari. Built-in full-screen mode support and customizable interface. Mac OS X 10.5; Firefox 16.0; More system details Additional System Details Installed Plug-ins. Garmin Communicator Plug-in Version 4.2.0.0 Shockwave Flash 10.3 r183 Garmin Communicator Plug-in Version 4.0.3.0 The QuickTime Plugin allows you to view a wide variety of multimedia content in web pages. For more information, visit the QuickTime Web.
Mac users interested in Firefox for mac mountain lion 10.8.5 generally download: Firefox 80.0 Free Firefox is one of the most popular web browsers on the market, providing numerous helpful features and quick speed to millions of users worldwide. Firefox for Mac について語るスレッド。 質問される方はFirefoxのバージョン、拡張、テーマを明記して下さい。.
Latest Version:
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Mac OS X
Author / Product:
Mozilla Organization / Firefox for Mac
Old Versions:
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Firefox 26.0.dmg
MD5 Checksum:
https://alwaysbigwombat.tumblr.com/post/643896212597178368/vsco-download-for-mac. Download VSCO Film for Mac free DMG setup file in single direct download link. VSCO Film for Mac is consist of different presets to provide your image best possible results. VSCO Membership Monthly or Annual Subscription Start your free 7-day trial. 200+ VSCO Presets. Unlock VSCO’s complete preset library, including vintage Film looks by Kodak, Agfa, and Ilford. Advanced Photo Editing Tools. Create images you love with exclusive tools like HSL and Borders. Video Editing Tools. Find VSCO software downloads at CNET Download.com, the most comprehensive source for safe, trusted, and spyware-free downloads on the Web. Download VSCO, start creating, and join a global community of creators. US +1 CA +1 IN +91 NO +47 MX +52 SE +46 BR +55 TR +90 IE +353 GB +44 AU +61 Send Message and data rates may apply.
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Mozilla Firefox for Mac is a fast, full-featured Web browser. The app includes pop-up blocking, tab-browsing, integrated Google, Yahoo and Bing search, simplified privacy controls, a streamlined browser window that shows you more of the page than any other browser and a number of additional features that work with you to help you get the most out of your time online. Hide your real IP address and protect your privacy while online! Check out HMA! Pro VPN for Mac! Check out the new Firefox for macOS, which is first of several releases called Firefox Quantum for Mac, getting you to the things you love and the stuff you need faster than ever before, along with a fresh new look. Features and Highlights 2x Faster Crazy powerful browser engine? Check. Less time waiting around for pages to load? Also, check. Get the best Firefox yet. 30% lighter than Chrome Less memory usage means more space for your computer to keep running smoothly. Your other programs will thank you. Smooth browsing Whether you’ve opened 10 or 1000, switching between tabs is faster than ever with the program’s new, responsive engine. Private Browsing The app blocks online trackers while you browse and won’t remember your history after you’re done. Tracking Protection Some ads have hidden trackers that follow you online. Rude. We know. That’s why powerful tool stops them cold. Faster Page Loading By blocking some ads and scripts that bog down browsing, pages load up to 44% faster. Now that’s a win-win. Screenshots Uncomplicate screenshots. Take and share them directly from the tool. That means no more searching for mysterious file names on your computer. Pocket Built right into the toolbar, it’s the ultimate save-for-later feature. View your articles, videos and pages across any device. Gaming & VR Engineered for next-gen gaming, the browser has built-in support for WASM and WebVR. No additional installation needed! Library Save time! Find all your favorite content like Pocket saves, bookmarks, browsing history, screenshots and downloads in one spot. Extensions Customize the tool with thousands of extensions like LastPass, uBlock Origin, Evernote and more. Themes Make over the app to suit your mood! Choose a new look from theme categories or create your own. Toolbar Set up Fire fox your way. Drag and drop features in and out of your toolbar for easy access. Sync your devices Seamlessly access passwords, bookmarks and more. Plus, use Send Tabs feature to instantly share open tabs between desktop, mobile and tablet. Also Available: Download Firefox for Windows
A faster, more secure and customizable Web browser.
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Firefox 26 Download For Mac
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Mozilla Firefox is a fast, light and tidy open source web browser. At its public launch in 2004 Mozilla Firefox was the first browser to challenge Microsoft Internet Explorer’s dominance. Since then, Mozilla Firefox has consistently featured in the top 3 most popular browsers globally and this is set to continue thanks to the release of Firefox 30. The key features that have made Mozilla Firefox so popular are the simple and effective UI, browser speed and strong security capabilities. The browser is particularly popular with developers thanks to its open source development and active community of advanced users.
XCOM: Enemy Unknown will expand on that legacy with an entirely new invasion story, enemies and technologies to fight aliens and defend Earth. You will control the fate of the human race through researching alien technologies, creating and managing a fully operational base, planning combat missions and controlling soldier movement in battle. Xcom for mac.
Easier Browsing
Mozilla put of a lot of resources into creating a simple but effective UI aimed at making browsing quicker and easier. They created the tab structure that has been adopted by most other browsers. In recent years Mozilla has also focused on maximizing browsing area by simplifying toolbar controls to just a Firefox button (which contains settings and options) and back/forward buttons. The URL box features direct Google searching as well as an auto predict/history feature called Awesome Bar. On the right side of the URL box there are bookmarking, history and refresh buttons. To the right of the URL box is a search box which allows you to customize your search engine options. Outside of that a view button controls what you see below the URL. Next to that you have the download history and home buttons.
Speed
Mozilla Firefox boasts impressive page load speeds thanks to the excellent JagerMonkey JavaScript engine. Start up speed and graphics rendering are also among the quickest in the market. Firefox manages complex video and web content using layer-based Direct2D and Driect3D graphics systems. Crash protection ensures only the plugin causing the issue stops working, not the rest of the content being browsed. https://alwaysbigwombat.tumblr.com/post/643895889626316800/kyocera-printers-drivers-for-mac. Reloading the page restarts any affected plugins. The tab system and Awesome Bar have been streamlined to launch/get results very quickly too.
Security
Firefox was the first browser to introduce a private browsing feature which allows you to use the internet more anonymously and securely. History, searches, passwords, downloads, cookies and cached content are all removed on shutdown. Minimizing the chances of another user stealing your identity or finding confidential information. Content security, anti-phishing technology and antivirus/antimalware integration ensures your browsing experience is as safe as possible.
Personalisation & Development
One of the best features of the Firefox UI is customization. Simply right click on the navigation toolbar to customize individual components or just drag and drop items you want to move around. The inbuilt Firefox Add-ons Manager allows you to discover and install add-ons within the browser as well as view ratings, recommendations and descriptions. Read about the top recommended add-ons for Mozilla Firefox on TechBeat. Thousands of customizable themes allow you to customize the look and feel of your browser. Site authors and developers can create advanced content and applications using Mozilla’s open source platform and enhanced API.
Process separation (e10s) is enabled for some of you. Like it? Let us know and we'll roll it out to more.
Roar for moar protection against harmful downloads! We've got your back
Add-ons that have not been verified and signed by Mozilla will not load
GNU/Linux fans: Get better Canvas performance with speedy Skia support. Try saying that three times fast
WebRTC embetterments:
How Many Games Can My Computer Run. New from Can You Run It, now you can test your computer once and see all of the games your computer can run. We will analyze your computer against 6,000+ of the newest and most popular games on the market. Both for Minimum and Recommended requirements. Check the UNO system requirements. Test your specs and rate your gaming PC. System requirements Lab runs millions of PC requirements tests on over 6,000 games a month. Click here to see Recommended Computer. Latest Graphic Cards. Can i run it for mac. Unless otherwise noted, your Mac should be running at least macOS 10.13 High Sierra to use these tools, and your Mac should generally be a 2011 or later model (excluding early Mac Pros).
Delay-agnostic AEC enabled
Full duplex for GNU/Linux enabled
ICE Restart & Update is supported
Cloning of MediaStream and MediaStreamTrack is now supported
Searching for something already in your bookmarks or open tabs? We added super smart icons to let you know
Windows folks: Tab (move buttons) and Shift+F10 (pop-up menus) now behave as they should in Firefox customization mode
The media parser has been redeveloped using the Rust programming language
Windows 7 systems without Platform Update can now use D3D11 WARP
Various security fixes
Improved step debugging on last line of functions
Heyo, Jabra & Logitech C920 webcam users. We fixed those pesky WebRTC bugs causing frequency distortions. Buh-bye, squeaky voice!
After version 48, SSE2 CPU extensions are going to be required on Windows
So long to support for 10.6, 10.7 and 10.8. Now we can focus on where most Mac users are: 10.9. Don't forget to upgrade!
Au revoir to Windows Remote Access Service modem Autodial
48.0
08.02.16
Free
English
43.12MB
Windows 2000/XP/2003/Vista/7/8/8.1/10
Free
Flock delivers the latest webmail, photos, videos and updates from your favorites sites.
Navigate the Internet using browser with powerful search, sharing, and multimedia capabilities.
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The new Netscape Browser gives you more ways to make your browser secure.
Try the alpha release of alternative lightweight customizable browser.
Download Firefox 26 For Mac
Explore the Web with the beta channel version of Google's speedy browser.
Firefox 26 For Mac
Free
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Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking
0 notes
Text
Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Investigating Traffic Upticks
Posted by jocameron
In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.
You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.
I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.
What's driving the spike?
Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.
So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?
What do we know?
On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.
So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.
Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.
So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.
We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.
So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.
Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.
We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.
We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.
We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.
It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.
The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.
So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.
MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.
What do we do with the traffic?
The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.
This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.
And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.
Thank you so much for joining me today. I hope that this helps.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
https://ift.tt/2MW13TJ
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