#tomson electronics

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Buy Quality Electronic Components Online – TOMSON ELECTRONICS

Discover and buy quality electronic components online at Tomson Electronics. Find a wide range of reliable components for your electronic projects. Shop now for top-notch performance and durability.

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Increase Brand Awareness Through Influencer Marketing

I'm sure there's over a few advertisements. Consumers are bombarded with advertisements day in and day out. Faced with numerous, they've learned to tune them out. Just a few can break through the sound. So, it's not surprising that lots of businesses struggle to capture the attention of the desired customers. To break through the noise, you need to employ innovative marketing strategies. Many entrepreneurs are currently turning to influencer advertising to attain their viewers.

An influencer is a person who inspires people with their achievements, values, or lifestyle. Likeminded people respect their opinion and could be affected by their own recommendations. For example, influencers may promote certain products, encourage their followers to visit new destinations, listen to a podcast, or even see a new publication.

Influencers include print authors, business leaders, consultants, bloggers, and media statistics that relay their views before a loyal audience. However, there is a big difference between locating the influencers offered on your industry and getting them to promote your brand, merchandise or services to their audience or followers.

If banner ads or routine media purchases are not getting you where you need, it is time to consider leveraging influencers. Within this article, you'll discover how influencer advertising can help you produce huge brand awareness and increase your earnings.

Influencer advertising is the practice of collaborating with an influencer to market your brand, product, or service to your targeted audience. Influencers, the majority of the time, use content sharing to advertise your brand, merchandise, or support for their already-established followers or audience.

They might also take control of displays, competitions, giveaways, and other activities which will further publicize the brand.

Outside of the internet, influencers could be family members and friends or people around you. They also include community members and members. Within digital marketing, influencers include celebrities, industry leaders, athletic and style icons, and pretty much anyone with a massive social networking after on Facebook, Instagram, Twitter, and LinkedIn.

This form of advertising strategy is how we drive traffic to websites, and how earnings are being generated online. That's why businesses are tapping into this huge opportunity.

67% of electronic businesses are set to improve their influencer advertising spend in the next several years.

When trying to choose which influencer to work with, you ought to be certain on the specific kind of audience or following you want to achieve. Understanding where your preferred customer spends time on the internet can help you identify the ideal platform and influencer to target. This is where growing buyer personas will help. When you've got a comprehensive understanding of your target buyer, you can determine the specific kind of person they would be receptive to hear recommendations from. For instance, if you are attempting to promote baking products and fresh cookbook, it probably doesn't make sense to associate with a fitness influencer.

The number of followers that an influencer has will directly affect the price of partnering together. The more followers that they have, the greater your potential achieve. However, don't dismiss influencers with smaller crowds. They can be highly-engaged and quite receptive to recommendations.

Several factors can adversely affect the deliverability of an influencer marketing effort. By way of instance, choosing influencers who have no public link with your brand or who wouldn't normally use your merchandise or services. Forcing a rigid script onto the influencer, rather than cooperating to a more innovative approach, may even backfire if followers believe the effort is deceptive. It is important to create a natural partnership and collaborate with them to design a campaign that will resonate with your own viewers. Trust their feedback, since they are more acquainted with their audience.

Not certain if your social media strategy is really producing results? Curious if influencer marketing might be a better way to attain your intended audience? Don't hesitate to contact us. We are happy to assess your strategy and discuss methods to grow new awareness.

The Role of An Influencer in Your Online Marketing Campaign Many men and women tend to consider influencer marketing as actors promoting attractiveness products in television commercials: think Cindy Crawford in Revlon commercials. But, influencer marketing has evolved as the digital ecosystem has increased. Now, influencers can use a massive range of digital platforms to share details regarding your brand to their audiences. Influencers can mention your product or services in their social networking platform or produce a blog post that testimonials one of your merchandise. Outside the digital kingdom influencers can also attend events or conventions for meet-and-greets or they could conduct product presentations. Another manner influencer marketing may be used is by simply incorporating your products or new images to videos that are about another matter. This is much like the way flashy cars are placed in films or Target falls product placements in Netflix sitcoms.

When creating your influencer marketing strategy, you need to consider your intended audience and where they spend their time. If they're on social media every day, then that channel could be appropriate. Should they have an inclination to listen to podcasts, maybe it makes sense to partner with a podcast bunch which comes with an engaged audience.

Reasons Why You Should Use Influencer Marketing

I). Better Business Awareness A growing number of manufacturers are taking their advertising to another level and employing the support of influencers with large, engaged audiences. Recent statistics demonstrate that in 2018, 80 percent of entrepreneurs found influencer marketing effective and 89% say influencer marketing ROI is better than other marketing tactics.

Influencers give you access to their audience or followers, which naturally expands your reach. Putting into account that influencers are offered across numerous social networking platforms, collaborating with them will also enhance your social media presence and increase brand awareness.

Let's take a look at how two different brands use Instagram to increase brand awareness:

The outdoor retailer Backcountry partners with many outdoor enthusiasts. Their existence is particularly powerful on Instagram, where many travel enthusiasts go to live vicariously through the gorgeous photography. The photographs capture their attention as well as also the captions convince them why particular products are vital to their next camping adventure.

1 prime example is the influencer Chelsea Yamase (@ChelseaKauai). She uses long-form story captions to engage her viewers, weaving in personal experiences and ideas. By displaying vulnerability, she's ready to connect with her audience and gain his or her confidence. Because of this, the audience is more inclined to trust her recommendations and buy Backcountry's merchandise.

In another example, the Westin Hapuna Beach Resort turned into an influencer, Renee Hahnel (@ReneeRoaming), to market their recently renovated hotel. As she researched the hotel and reasons, Renee used Instagram stories and posts to highlight unique features, beautiful design, and thoughtful amenities. Lots of men and women visit Instagram to locate their next travel destination and trust recommendations from frequent travelers like Renee.

ii).Consumer Trust When people decide to follow an accounts on social media, they are inviting them to their everyday scroll--and life. Every time they use the stage, they know more about the person. They see their successes, failures, and they can often feel as if they're part of the lifetime. Frequent participation strengthens the connection; shortly, the influencer feels like a buddy.

As you probably know, people value the recommendations of friends and acquaintances.

Endorsements out of influencers can boost the authenticity of your brand and help you gain consumer confidence. Just as 49% of customers are known to depend on product recommendations out of influencers. When evaluating products, customers are looking for authentic reviews from authority figures.

By adding the ideal strategies and excellent content, influencers will be able to influence consumer purchasing decisions.

iii). Better Sales Improving sales is the primary objective of marketers who use influencer advertising. This year, according to a Tomson research , businesses earn $6.50 for every dollar spent on influencers. It is called to grow continuously within the next few years. This is ascertained by the fact that nearly all consumers now consider social media when making buying decisions.

It is worth noting that social networking existence issues because most people spend more time in their mobile telephones, absorbing content on these platforms. Online retailers are making great use of this, dominating and revolutionizing the purchasing experience. This survey indicates that 79% of smartphone consumers have made a purchase online using their cellular devices in the previous 6 months.

Another illustration of a prosperous influencer effort is Bigelow Tea. They started a marketing effort with influencers who encouraged the health benefits of drinking tea. They blended Bigelow Tea in their content in various ways: some produced initial recipes that comprised the tea and others flipped the packaging into DIY art. This generated over 32,000 blog page lobbied to get their sponsored posts.

Read More :  Using influencer marketing to grow your online business

It's Cost-Effective

Influencer marketing uses many different pricing models. Often, the popularity of the influencer and their audience dimensions decides which strategy is best. Some influencers will collaborate with your brand simply because it is going to help them to construct their own brand in the procedure. In these instances, free products or experiences can be provided instead of a cash payment.

Additional influencers will accept pricing based on their functionality, where the amount you pay is proportional to the number of clicks and also the number of engagement (enjoys, shares, retweets, posts, etc.. ) your brand earns through their posts. Others will accept flat-rate prices, where you pay a particular amount per post or movie. This wide range provides you a lot of selections to choose from and permits you to pick the option which suits you the most.

Another case study is RESCUE, that desired to increase awareness of their natural health remedies. The bloggers shared their own personal experiences and included the RESCUE coupon in their social networking posts. The campaign produced amazing results, such as 133 million social media impressions and generated well over 6,000 clicks into the voucher website. From the end of the effort, their Instagram following had increased by 258%. The influencers also used Twitter to market the voucher and at one point, RESCUE was the #4 nationwide trending subject on Twitter.

How to Conquer Influencers Now, the effectiveness of influencer marketing ought to be apparent. Leveraging influencers is rewarding to you and your brand.

i). Create a debut

Let us assume you have identified two influencers you'd like to work with, named Brown and James. Brown has a massive audience or follower base and James has a far smaller fan base, which is more participated. Brown is a fitness coach with thousands and thousands of followers on societal networking platforms, published novels, and an informative blog. James' audience, however, may be smaller, but his few thousands of followers trust his opinions and follow up on every recommendation that he makes.

If you're planning to find both of both of these guys to promote your product, service, or manufacturer, you need to first look on their radars. You can do this in several Distinct ways:

Send a fast email complimenting or appreciating the influencer on their most recent social media post or blog article. You might also publish a story about the way the influencer's content or merchandise has helped you. Share the influencer's societal media posts or blog articles in your page. Post an superb review of the influencer's brand or product on your blog. Discuss a quotation or piece of information given by the influencer in your blog. Organize a meeting in a conference or media event. The approach you decide to use will probably be based on the influencers you're targeting. He can, however, be available for meetings at networking or industry events. On the flip side, James' may be responsive to thoughtful comments left on his social networking station.

ii). Be genuinely helpful When working with influencers, you would like to strive for a mutually-beneficial relationship. When you approach the relationship with a collaborative mindset, then you'll achieve more success. Should you share similar values and goals with the influencer, you are going to develop a more real partnership. This will be obvious for their followers and they'll have a better opinion of your brand and sponsorship.

It should never resort to a circumstance where you take advantage of an influencer's standing to improve your gains selfishly. It's vital that your initial contact is accurate and real.

Big Audience Brown, by way of example, doesn't require the societal boost that comes from your stocks, enjoys, or retweets. Even James' business likely doesn't stand to grow exponentially from 1 link or post shared in your blog or page. So, however, you choose to approach your connection with the influencers you're aiming, be helpful by all ways.

As time goes , the helping hand you extend out as long as it's really beneficial rather than just surface-level gestures, it is going to take your connection with the influencer of your decision to another level.

Australian fashion retailer Minnie & Maxxie talented influencers like Sarah from Sarah Merrett Styling bits from their selection of fashion styles to introduce them into the brand and to generate exposure and ultimately sales. Results showed 18,459 direct engagements with effort content and 333,445 consumers attained (size of the crowd reached).

iii). Prove your value If you are determined with your followup, you will find that your connection with your targeted influencer moves past simple and one-sided interactions but to a symbiotic one. As an example, you take the next step from exchanging social networking updates to sharing mails, then meeting up in person either for promotional events or collaborative workshops.

At a certain stage, you need to be prepared to demonstrate your worth and the worth of your brand, product, or services. The moment your relationship with a possible influencer exceeds straightforward helpful gestures, be prepared to describe the different ways your product could be unique and of advantage to the authority figure's real needs, in addition to the requirements of their followers and audience.

Never forget, however, that there is no way to guarantee an influencer recommendation (unless you've made your mind up to pay for it and form a contractual relationship).

Even though you may have some luck when you give it a shot the very first time, you may also have to work hard to attempt and improve relationships which never go anywhere. Influencers are often busy people, and they are not bound to like your product or manufacturer just because you've followed the actions discussed in this article.

You must do your research, start looking for opportunities to be helpful, and plan to demonstrate the advantages of your product and services. Additionally, you need to be aware of the unique needs of this influencer you're targeting. With continuing patience and persistence, you will discover your relationships improve and your brand profiting as a result.

As a result of this, brands need to work tirelessly and develop trust with their target customers.

Relater Article :  Influencer campaigns: 6 common mistakes to avoid.

Conclusion Influencer marketing is without a doubt growing in popularity, and in many instances, it's the best way to engage with your intended audience. Collaborations between brands and social websites influencers will continue to expand in the coming years. You and your opponents could be going after the same influencers--and it is up to you who gets the offer.

To succeed, develop an influencer marketing strategy and start building authentic relationships with people who will have a real impact on the purchasing behavior of your intended audience.

If you are not sure how to start, you might want to speak with one of our advertising and marketing specialists today. We can help you create an influencer marketing strategy and identify possible influencers.

[930club]

VOTD: Hippo Campus – “Doubt”

Indie alternative band Hippo Campus took a new direction with the release of their second studio album, Bambi, in 2018. Contrary to Landmark (2017), Bambi adds more electronic production to the mix — taking their normally happy and carefree sound to a more personal and moody level. The result was an almost-new sound altogether from the band, with sprinkles of their old sound throughout. One of the standout tracks from the album is “Doubt.” Speaking about the song to Billboard, frontman Jake Luppen said, “Love is universal. Unfortunately, falling in love with things that hurt you is universal too.” This idea fully captures the sound and lyrics of “Doubt.”

The video takes an interesting but beautiful approach to the song. Directed by Tomson Tee, the video follows the story of a deer falling in love with a truck. The deer is portrayed as a person with a deer mask/head on and dressed in red coat, black jeans, and a handbag. The deer is found walking alone along a city street late at night with no one else around. Shortly after walking around, a truck aggressively starts to chase the deer, catching the deer in its headlights. While the truck is attacking the deer, the deer starts to fantasize about the truck and ultimately falls in love with it. While the metaphor is odd, it captures in the best way the idea of falling in love with something that will inevitably hurt you. At the end of the video, the deer is seen riding on the truck with a rope tied around it — almost like the harness to a horse. The deer dances happily, but, with the last chord of the song, looks almost as if they had made a mistake in falling in love with the truck.

Hippo Campus has always had a knack for making abstract music videos with songs like “Bambi,” “Western Kids,” and “Buttercup.” “Doubt,” however, definitely takes a new route that gives fans better insight into what the song is about along with the overall theme of the album. It’s a gorgeously shot and well-crafted video that you should definitely check out!

- Jacob Tracey

[svsembedded]

BMP180 Barometric Pressure/Temperature/Altitude Sensor Module – Arduino + LCD

BMP180 Barometric Pressure/Temperature/Altitude Sensor Module – Arduino + LCD ****************************************************************** If You Want To Purchase the Full Project or Software Code Mail Us: svsembedded@gmail.com Title Name Along With You-Tube Video Link Project Changes also Made according to Student Requirements http://svsembedded.com/ è https://www.svskits.in/ M1: +91 9491535690 è M2: +91 7842358459 ****************************************************************** 1. BMP280 Pressure Sensor Module - Arduino Tutorial, 2. Arduino Weather Station Project with BMP180 and DHT11 Sensors, 3. Test of BMP180, 4. Arduino with Python LESSON 9: Measuring Pressure and Temperature with the BMP180 Sensor, 5. BME280 Pressure sensor. Getting Started With Arduino, 6. BMP280 temperature and pressure sensor on an Arduino, 7. Arduino Project: Advanced Datalogger with ATMEGA328, BMP180, DHT22, BH1750 and sd card, 8. How to make a Temperature, Pressure, Altitude Logger [Esp8266, WiFi, Arduino], 9. How to Build: Arduino Bmp180 Pressure Temperature Altitude Meter with OLED Display, 10. Arduino Weather Station Project #3 with DHT22, BMP180 and a Nokia 5110 LCD Display, 11. Pressure Sensor BMP180 Interfacing with Arduino Uno, 12. 64x32 RGB Led Matrix Display Clock Arduino Mega2560 with BMP180 - Temperature, Pressure scrolling, 13. Using BMP180 Digital temperature and pressure Sensor with Arduino, 14. Arduino with Python LESSON 13: Calculating Height from BMP180 Pressure Sensor, 15. BMP180 Arduino Tutorial | Measure Pressure & Temperature, 16. Arduino with Python LESSON 12: Calculating Height from Changes in Pressure, 17. BMP180 I2C Temp./Pressure sensor Interfacing in details | Arduino, 18. Raspberry Pi BMP180 Digital Pressure Sensor Python Tutorial, 19. Easy use of BMP280 to measure Pressure, Temperature and Altitude with Arduino + OLED, 20. What's Inside? The BMP180 Barometric Pressure Sensor, 21. BMP280 Barometric pressure and temperature sensor with Arduino, 22. Arduino and Android BlueTooth monitor Using BMP180 ( Tutorial ), 23. ESP32 Technical Tutorials: ESP32 and BMP180, 24. Nodemcu esp8266 wifi module + BMP180 + Arduino + Blynk Application” temperature, pressure & Altitude, 25. Arduino Nano: BMP180 Barometric Pressure and Temperature I2C 2 X 16 LCD Display with Visuino, 26. BMP180 Arduino Tutorial | Measure Altitude, Pressure & Temperature, 27. Add a BMP180 sensor to a Raspberry Pi Breadboard, 28. Raspberry Pi and Temperature Pressure Sensor BMP180, 29. esp8266(Nodemcu) Widget using Barometric BMP180 sensor, 30. 1.3 inch 128x64 OLED as Temperature Readout using BOSCH BMP180 on Arduino, 31. Arduino - BMP180 Barometric Pressure and I²C OLED Display, 32. Arduino Nano: Barometric Pressure and Temperature BMP180 Sensor with Visuino, 33. Display temperature from BMP180 as bargraph on LCD for Arduino, 34. Arduino BMP-280 BMP-180 Temperature Altitude Air Pressure Humidity on 16 x 2 LED, 35. HOW TO SET UP THE BMP180 BAROMETRIC PRESSURE SENSOR ON AN ARDUINO, 36. Graphical Atmospheric Pressure & Temperature Sensor with ATXMega32A4U, BMP180 and ST7735 TFT Display, 37. ESP32 with BMP180 Barometric Sensor||Tomson electronics, 38. esp8266 with BMP180 und RGB LED and implements a webservice, 39. Interface BMP180 Sensor with Arduino to measure Pressure & Temperature, 40. Arduino Nano BMP180 Digital Pressure Sensor Tutorial, 41. BMP180 pressure sensor Simulation Proteus, 42. Labview temperature and pressure reading, 43. 15 Pressure Sensor (BMP180) with arduino on Proteous, 44. BMP180 sensor under vacuum, 45. Arduino based temperature, pressure, data logger using the BMP180, 46. Lesson 18 BMP180 Digital Pressure Sensor with Raspberry Pi, 47. ESP32 BMP180 Web server with Arduino IDE, 48. Install Arduino Libraries for BMP180, 49. Particle Photon BMP180 Digital Pressure Sensor Tutorial, 50. Digital Pressure and Temperature BMP180 with Arduino Nano and OLED display, 51. How to make Arduino BMP180 Pressure, Temperature and altitude meter, 52. Lesson 5 BMP180 Digital Barometric Pressure Sensor, 53. IoT based ESP32 Wi-Fi Weather Station using DHT11 and BMP180 Sensor, 54. BMP180 Arduino Tutorial | Measure Pressure & Temperature, 55. ARDUINO PROJECT BMP180 BAROMETRIC PRESSURE AND TEMPERATURE SENSOR, 56. Tiny Altimeter with Arduino, Oled display 128x64, pressure sensor BMP180, 57. Arduino mega weather station, 58. Raspberry Pi Humidity and Temperature Sensor and Dashboard, 59. How to Use Mg811 Co2 Carbon Dioxide Gas Sensor, 60. BMP180 pressure and temperature Sensor test, 61. Arduino based temperature, pressure, data logger using the BMP180, 62. Altitude meter BMP180 with AVR, 63. skiiiD - Easiest way to code Barometric Pressure Sensor BMP 180 on Arduino, 64. BMP180 Pressure & Temperature Sensor with Arduino, 65. What is a Barometric and Temp Humidity Sensor,

[chuatretuky]

TCL CÔNG BỐ KẾ HOẠCH MỞ RỘNG CÁC SẢN PHẨM TV AI TẠI IFA 2018

TCL, thương hiệu TV Top 3 toàn cầu và là công ty điện tử tiêu d��ng hàng đầu thế giới, đã giới thiệu sản phẩm TV trí tuệ nhân tạo (TV AI) mới tại IFA 2018 ở Berlin, bao gồm TV 8K đầu tiên của TCL, TCL 8K QLED TV –phiên bản FIBA 2019 Edition, TCL QLED TV X8,UHD Smart TVC7 và dòng sản phẩm cao cấp mới với thiết kế đặc biệt, gọi là Living Window.

“Tại TCL, chúng tôi không ngừng đầu tư vào các sản phẩm và công nghệ làm cho cuộc sống của mọi người trở nên thông minh hơn”, Tomson Li, Chủ tịch của TCL Corporation cho biết. “Những nỗ lực của chúng tôi trong việc thúc đẩy sự đổi mới, đặc biệt là trong việc kết hợp công nghệ AI vào nhiều sản phẩm, sẽ duy trì sự phát triển mạnh mẽ của TCL trên toàn thế giới. Trong nửa đầu năm 2018, chúng tôi lại một lần nữa tăng trưởng kinh doanh mạnh mẽ và đạt mức kỷ lục 5 năm”

SỰ MỞ RỘNG CÁC DÒNG SẢN PHẨM HỖ TRỢ AI

 TCL 8K QLED TV – PHIÊN BẢN FIBA 2019

TCL 8K QLED TV – phiên bản FIBA 2019 là chiếc flagship TV QLED mới nhất của TCL sử dụng màn hình Quantum Dot. Tự hào với chất lượng hình ảnh đẳng cấp thế giới, TV TCL 8K QLED 75 inch là TV đầu tiên của TCL sử dụng công nghệ hiển thị 8K với độ phân giải cao là 7.680 x 4.320 (33.2 megapixel)

[caption id="attachment_24469" align="aligncenter" width="931"] TCL 8K QLED TV – phiên bản FIBA 2019[/caption]

  TCL QLED TV X8

QLED TV X8 là chiếc TV 4K QLED mới nhất của TCL, kết hợp công nghệ hiển thị Quantum Dot hỗ trợ gam màu rộng 157% BT.709. Màn hình Quantum Dot tuổi thọ kéo dài tới 60.000 giờ mà không bị mờ dần, cho phép người xem tận hưởng màu sắc nổi bật lâu hơn.

TCL UHD Smart TV C7 TCL UHD Smart TV C7 có màn hình cong và tràn viền là TV thông minh 4K với thiết kế hiện đại, dành cho những người thích cuộc sống tinh tế và trang nhã. C7 có hệ thống âm thanh riêng biệt được hỗ trợ bởi AI, cho phép hệ thống âm thanh hoạt động độc lập với màn hình.

Ngoài ra, chiếc TCL UHD Smart TV C6 (phiên bản châu Âu có tên là C760) vừa ra mắt tháng 4/2018 tại Việt Nam cũng vừa giành giải thưởng “TV LCD đáng mua nhất 2018 – 2019” từ EISA.

Dòng TCL Living Window Dòng Living Window là TV 4K QLED có phần cứng từ Onkyo và hỗ trợ chất lượng hình ảnh cao cấp được phân phối bởi Dolby Vision HDR và ​​âm thanh tuyệt vời được hỗ trợ bởi Dolby Atmo. Dòng sản phẩm có bốn model - Art Deco, Abstract Beauty, Modern Simplicity và Oriental Elegance, mỗi khái niệm thiết kế đều được lấy cảm hứng từ Art Deco, Chủ nghĩa Hình Khối (Cubism), họa sĩ Piet Mondrian và nghệ thuật phương Đông.

[caption id="attachment_24470" align="aligncenter" width="930"] Các hợp tác toàn cầu của TCL[/caption]

TIẾP TỤC PHÁT TRIỂN BỀN VỮNG NĂM 2018 Duy trì vị thế là một thương hiệu TVTop 3 toàn cầu, TCL đã đạt được mức tăng trưởng doanh thu mạnh mẽ trong nửa đầu năm 2018.Trong nửa đầu năm 2018, tổng doanh số TV LCD của TCL đạt 13,173,307 bộ, tăng 37,2% so với cùng kỳ. Công ty đạt doanh thu 2,68 tỷ USD, tăng 23,7% so với cùng kỳ.

Tại thị trường nước ngoài, sản lượng TV LCD của TCL tăng 44,4% so với cùng kỳ năm ngoái đạt 8,284,671 bộ, với doanh thu đạt 1,55 tỷ USD, tăng 45,3% so với cùng kỳ. Kinh doanh tại các thị trường châu Âu, đặc biệt là Pháp, Tây Ban Nha và Ba Lan, đã tăng trưởng đáng kể. Thị trường Bắc Mỹ duy trì tăng trưởng ổn định và hoạt động của công ty tại các thị trường mới nổi phát triển nhanh chóng. Hiện tại, TCL đã tham gia thị trường Anh với các sản phẩm TV thông minh 4K mới nhất.

[caption id="attachment_24471" align="aligncenter" width="829"] Đại diện TCL VNvà khách hàng tham quan IFA 2018[/caption]

  Giới thiệu về TCL Electronics Có trụ sở chính tại Trung Quốc, TCL Electronics Holdings Limited (mã chứng khoán HKSE: 01070) là một trong những công ty hàng đầu trong ngành công nghiệp truyền hình toàn cầu và tham gia vào nghiên cứu và phát triển, sản xuất và phân phối các sản phẩm điện tử tiêu dùng. Thông qua mô hình kinh doanh sản phẩm và hướng người dùng mới tập trung chủ yếu vào chiến lược “double +” bao gồm “smart + internet” và “products + services” là hướng chính, TCL Electronics nỗ lực xây dựng một hệ sinh thái toàn diện cho TV thông minh, cung cấp cho người dùng trải nghiệm tuyệt vời với các sản phẩm và dịch vụ thông minh của mình. TCL Electronics xếp thứ 3 trên thị trường TV LCD toàn cầu với thị phần 10,9% trong năm 2017 theo dữ liệu từ IHS và dữ liệu lô hàng của công ty.

Thành lập năm 1982 tại Việt Nam, TCL đã có tới 19 năm góp mặt tại thị trường Việt Nam. Không chỉ được biết đến như một nhà cải cách trong lĩnh vực hàng tiêu dùng, gia dụng, TCL đang dần trở thành một trong những công ty hàng đầu về công nghệ điện tử.Hiện tại TCL sở hữu TV màn hình cong, Smart TV và UHD TV cũng như QLED TV với công nghệ trí tuệ nhân tạo đi đầu tại Việt Nam. TCL hiện có tổng khối lượng sản phẩm lớn thứ tư và là thị trường lớn thứ hai tại Việt Nam về các sản phẩm màn hình cong.

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A note on Vampire Weekend, and the absurd magic of the song. by Justin Nelson

A few times a year I get a physical-urge to put on the Vampire Weekend discography multiple times a day and completely over-play their amazing, only 33 songs. It’s usually sometime around December or January. When it is getting annoyingly cold. This is a stretch, but it could be from the first line of the album Contra, “In December drinking Horchata”, but we will never know. Every year I pull the records out I am reminded that these albums were made in a five-year span by young human beings. College student human beings. Middle school english teaching human beings. Humans not much older than I. I listen. I think about this. I am dumbfounded. I feel weak. Four humans, one band, so much new-ness. Never-heard-this-before-ness. Can-you-really-do-that-ness? Why-it-this-working-ness? I listen again.

Vampire Weekend. A four-piece band out of New York City, made up of students from Columbia University. Students, graduates, and full-time employees. Vocalist Ezra Koenig, an English Literature major and Teach For America junior high teacher. Chris Tomson, a drummer and music student, worked as a music archivist. Whatever that is. Bassist Chris Baio majored in Russian and Eurasian Regional studies, and apparently planned to teach with Teach For America as well. Guitarist Rostam Batmanglij majored in music. I have no Idea what he did to make money. But he did self produce the first two Vampire albums and now is taking on the music world as a writer and producer.

The strange collective released their first work in 2008, a self titled eponymous album that changed the way we think about and listen to Indie music. Everybody and their moms, my mom included has heard the fun hooky guitars from the first 10 seconds of “A Punk”. But popularity is not what makes this release interesting. It’s how bad it sounds that makes it the anomaly it is. Truly. It doesn’t sound great. (It’s crucial to understand that thinking it sounds “not so great” is separate from thinking very highly of the piece. Both at the same time are possible). The band recorded a lot of this material in a family barn, the drums specifically, and most of it was done in basements, and band member apartments. Which in itself is not strange, I and most of the musicians I know have had to take what we can get, which is often an apartment, sometimes a basement, no barns yet but I’m intrigued. The wildness of this, is that while these geniuses were self producing an album, they were tracking indie rock history. They did not know the magnitude of the chords they were playing. They were tracking #430 on Rolling Stone’s “The 500 Greatest Albums of all Time”, a list that was published in 2003, meaning somebody had to be kicked off the 500 Greatest Albums in History Island so that Vampire Weekend could step ashore. Four gentlemen were self-recording and self-producing an almost Gold certified record, a release that was soon to be standing beside Adele, Frank Ocean, Sigur Rós and Radiohead on the mega indie label XL Recordings.

Vampire Weekend of course is not the first band to break through in this way. MGMT’s first release in 2007 Oracular Spectacular was included on the same Rolling Stone list. Same scenario almost, two friends meeting in college working on music together. MGMT had released numerous EP’s beforehand and had known-producers work with them. Vampire did not. Bon Iver’s massive first release For Emma, Forever Ago achieved similar, if not greater heights and paved a way for folk music to be intertwined with electronic production, and gave listeners a new way to listen to and understand Auto-Tune. The similarity of For Emma, to Vampire Weekend’s debut is that not only in self-production, but in the way it sounds. Bad. Off. Mistakes present. Timing incorrect. Guitars out of tune. Perfect?  History made? Indie music to never be the same?

This is where it gets fascinating. Where does the heart and soul of an album come from? Local bands around the world work tirelessly to get enough money to work with so-and-so producer, get into the best studio in their town, to write a song with XYZ, to get this gear and that gear, to be noticed. Internationally known acts spend outrageous amounts of money to record albums. In 2010 Kanye West spent almost 3 million dollars to record My Beautiful Dark Twisted Fantasy, one of the most expensive albums in music history. And one of the greatest, according to every music blog and newspaper known to man. So where does it come from? There’s every argument in the world for how these things happen. The classic 2000-2010 argument, “People bought records back then”, the geographical argument of “They got started in NYC, there’s more opportunity there”, or the absolute worst one, “They just got lucky”. Justin Vernon of Bon Iver, alone in a cabin, engineering a T Pain meets Bruce Springsteen’s Nebraska masterpiece, got lucky? Vampire Weekend paved the way for indie artists to incorporate World music into their albums and sounds because in 2008, people were buying albums, providing the platform and capital for the band to keep sharing their unique talents? I don’t know. We want answers for the unknown. We want to know how one bands barn recording can go farther than our own barn recordings. We want our own self produced work to sit alongside wildly expensive Adele albums in a grand showcase of absurdity. So why doesn’t this happen more often? People love indie music and new bands. People love great stories. Malcom Gladwell would say these folks did their 10,000 hours in combination of being in the right place in time, with the right people around them. Work and Chance. Label executives would say they heard something they hadn’t yet heard before. More work, less Chance. Probably the truest and most likely reason in Vampire and Bon Iver’s case. Personally I stand closer to that side as well. Songs. Great, great songs.

Vampire Weekend, an album full of catchy songs. An album full of catchy songs with an influence from genres that don’t normally break the American mainstream. Songs that are so fun to hear, you listen beyond the fact that it sounds like a lesser quality than other albums and songs you heard that day. You don’t make one of the greatest albums in history by only using great tricks from great hats. You make one of the greatest albums in history by writing and performing the greatest songs in history. This may seem obvious, and a great waste of 10 minutes reading about this. But we musicians need this reminder constantly. It’s 2017, a time when there are more hats and more tricks than ever before. More music blogs than ever. More bands than ever. Less album sales than ever. Music; bigger than it has ever been. More people have more music in their pocket than history has ever seen. So it only makes complete sense to build artist careers off of getting your music into people’s pockets and Spotify playlists. Tricks. Hats. Money. Meetings. Image consultation. Instagram ads. Publicists. Live streams. All amazing tools. Bon Iver printed 500 copies of For Emma, Forever Ago, sent 100 of them to indie labels, and played one show in Eau Claire, Wisconsin. Was it 2008? Yes. Were more people buying records? Yes. Did millions of people have nearly every song ever released in their pockets? No. It’s the songs that keep us going, writing, questioning, feeling, crying, performing, pulling out our guitars that our Grandfathers gave us and getting something out of us. I don’t know enough about music trends of the 21st century, but the little I do know is not the thing that makes me want to sit behind a piano and wrestle with creativity. Songs do. Even if they sound bad and have mistakes.

When I pull out the Vampire Weekend album from 2008, when four young men who were lucky, and were 22 in a time when people bought records, and happened to live in New York, I always smile. Because the songs bring me back to my turntable. None of it makes any sense, and all at the same time, it seems to make perfect sense.

(And for the record, I find their second release Contra to be far more interesting. To self produce a major label debut is one thing, but to self produce the second, the answer album, when the opinions of your fans can break you, is another thing entirely. And listen to it. It’s fascinating how much they stretched themselves creatively.)

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TCL Debuts New TV Set Lineup at IFA in Germany, Showcasing Confidence of China's Manufacturing Industry

BERLIN, Sept. 1, 2017 /PRNewswire/ -- Prior to the opening of this year's IFA, the Berlin-based annual event where the latest in consumer electronics are showcased to the world, TCL, a leading Chinese manufacturer and a top three global television manufacturer, held its new product presentation at the IFA venue on August 31, formally unveiling three new TV set series featuring artificial intelligence: the supersized QLED flagship XESS Private Theatre X6, the C5 TV from TCL's Cityline series and the P6 TV from TCL's Popular series.

TCL Corporation chairman Tomson Li said in his opening speech that this year marks TCL's seventh visit as an exhibitor at IFA. The new product presentation and the vastly expanded booth space are two notable changes in TCL's footprint at the exhibition, both of which reflect not only TCL's enhanced stature on the world stage, but also the rise in the stature and the reputation of Chinese manufacturing in the international market. "We chose to hold the new product presentation at IFA in Germany as it is a great opportunity to showcase the strength of China's manufacturing industries," said TCL Corporation vice president, TCL Multimedia chief operations officer and TCL China Operation general manager Wang Cheng. "Holding the IFA in Berlin, Germany's capital, is the right place to do so, as the country's manufacturing prowess is world-famous. In a salute to German craftsmanship, TCL has always been focused on constantly innovating and going beyond, rather than just imitating. China's manufacturing sector, across the board, is gaining similar confidence and strength."

The 85" Private Theatre XESS X6, one of the three new product series and the latest addition to TCL's high-end brand, XESS, is a super flagship product combining the latest trends in aesthetics and design, sophistication in craftsmanship as well as theater-class audio and video technologies. The product is expected to be a significant disruptor in terms of the home TV experience. The C5 is specifically tailored for upscale urban dwellers who have set high standards not only for themselves but for the products they buy and the experiences that expect to get from life. The P6, featuring a more minimalist design with a focus on details, is created for millennials who are more confident, independent and aspire to a fashionable lifestyle.

TCL Multimedia Product Center general manager Zhang Shaoyang explained that the X6, C5 and P6 series took their cues from the successful and differentiating features of the X/C/P series: the X (XESS) series, the ultimate in both technology and design, was conceived for families that have already achieved a certain level of success and are now seeking to transform that success into a quality lifestyle. The C (Cityline) series, based on how fashion is defined in these modern times, was designed with middle- and high-income families in mind, while the P (Popular) series, driven by a combination of fashion and the willingness to spend more for improved performance, provides a perfect experience for wealthy families who attach great importance to quality. The three new series take the best from TCL's heritage and from the latest advances to create products that integrate leading-edge technologies and innovative designs, transforming the perception that consumers around the world have had of Chinese-made products and demonstrating to them the ability of a Chinese brand to produce high-end products and to lead the worldwide development of an industry.

As products made in China continue to receive increasingly favorable recognition in terms of quality, the country's proprietary brands are gaining in influence. TCL is an example of a Chinese brand that is gaining such influence through the introduction of products that are based on the best in craftsmanship, and the results are being seen in the growing acceptance of the brand by global audiences. This year, TCL, by choosing to debut its new product lineup in Germany, a country that takes pride in the high quality of its products and demanding standards of the manufacturing processes, demonstrates the confidence and growing influence of the Chinese brand. With the implementation of intelligent manufacturing and the innovative abilities of its manufacturers, China's home-grown brands, led by companies such as TCL, are well on their way to playing a bigger role in the international market, with higher-quality products and more influential brand power.

Read this news on PR Newswire Asia website: TCL Debuts New TV Set Lineup at IFA in Germany, Showcasing Confidence of China's Manufacturing Industry

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Technological Advancements in Nigerian Stocks Trading

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Technological Advancements in Nigerian Shares Investing

Around the many years, data engineering has been a single of the swiftest escalating component in Nigeria. It has afflicted each sector of the Nigerian financial state. Easier conversation, protection, on the net education, and many others. The money sector has similarly not been still left out. Only banking companies now accomplish on the net and genuine time banking. This terrific innovation similarly distribute to the Nigerian inventory market place. The Central Securities Clearing System Minimal, the depository of the Nigerian money market place similarly embraced this amazing development. In early days of 2005, they released a electronic storage system where by all the transactions getting carried out in the trading flooring of the Nigerian inventory trade are saved. This drastically afflicted the procedure of inventory trading in Nigeria positively. The introduction of data engineering has designed it simpler to offer shares, invest in shares, observe shares, and most specially cut down fraud. When an investor will get registered with the inventory inform platform, he will get a far better control of his equities. No portion of his fairness can be bought with no his understanding. Considering that he will be alerted via a textual content information each time this takes place, making him know if it was approved, whether in portion or in whole. The central securities clearing devices Nigeria launched its electronic information storage and retrieval depository which kicked off with the signing of agreement on the project by their representatives and those of IBM, CISCO System, Sunnet System and Datacom Providers Ltd, Electricity System Ltd and Sitech Nigeria Ltd on January 19, 2005. The alternative revolves all over Written content Management and Knowledge Warehousing Remedy identified as Enterprise Written content Management Remedy. The Technologies is getting deployed to capture, retail outlet, search and provide both of those structured and unstructured information.

The system has put CSCS Ltd at the cutting edge of present day engineering in its bit to develop and modernize its clearing, settlement, custody assistance and other Central Depository operate making it a planet course center via its several conversation channels when furnishing extra expert services which incorporate the next:

Archiving and Retrieval of electronic information center for company firm and offer reliable storage for Nationwide Knowledge.

Powerful catastrophe recovery offsite information center for corporations these types of as oil and gasoline businesses, government, banking companies conglomerates that operate Mission-Critical Purposes. It will be developed to accommodate modest and massive company bodies.

Nationwide Depository and Custody Providers for several Information and facts Media which cuts across government, general public, company, non-public and individuals.

A further encouraging technological innovation is the Automated Investing System. Automation of The Investing System (ATS) Automated Investing System (ATS) is electronic trading in shares via personal computers by stockbrokers on the trading flooring of The NSE.

The ATS is tightly coupled with the CSCS Laptop system and can make more than-trading in shares not possible.

The ATS is faster, boost transparency and removes human moderation of trades and consequently can make correct price discovery doable.

Stockbroking corporations now migrate to their places of work and trade via remote control.

With the Trade Guarantee Fund (TGF) and the Automated Investing System (ATS) tightly coupled with CSCS laptop or computer, there is no a lot more cancellation of trades.

Thus, the maxim "my phrase is my bond" in the market place is not only apparent but genuine.

With this amazing depository engineering in spot extra to the automatic trading devices now in existence, all an investor requires is a clearing house amount (CHN), and he will get to be portion of this 21st century way of trading shares.

Nigerian Shares, Nigerian Stock News, Investing in Nigeria 

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