#vue storefront services
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elightwalk-technology · 2 years ago
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Vue Storefront vs. Other E-commerce Solutions: A Comparative Analysis
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The e-commerce market has become increasingly competitive, with many businesses turning to e-commerce solutions to keep up with their competitors. A comparative analysis between Vue Storefront and other e-commerce solutions involves evaluating various factors such as architecture, flexibility, scalability, performance, community support, and ease of use. With so many options, selecting your business's ideal solution can be challenging. 
In this blog post, we'll look at Vue Storefront, one of the most popular e-commerce solutions on the market, and compare it to other e-commerce solutions to see which one is best suited for your business. 
Vue Storefront is a modern, open-source e-commerce platform that helps businesses set up online stores quickly and securely. But how does it compare to other e-commerce solutions? Here's a comparative analysis of the features and benefits of Vue Storefront versus other e-commerce solutions.
Architecture:
Vue Storefront: Vue Storefront is a Progressive Web App (PWA) storefront built with Vue.js. It follows an API-driven approach, making it platform-agnostic and allowing integration with various backend e-commerce systems.
Magento PWA (PWA Studio): Magento PWA Studio enables the development of a PWA storefront using React.js. It works with the Magento backend, offering a flexible and modular architecture.
Shopify with Storefront API allows developers to build custom PWAs using their preferred technologies. It decouples the front end from the backend, providing flexibility.
Flexibility and Customization:
Vue Storefront: Known for its high flexibility, it empowers developers to create highly customizable and feature-rich front-end experiences. It supports various backend integrations.
Magento PWA (PWA Studio): Magento PWA Studio provides flexibility and customization options, allowing developers to extend and modify the storefront based on specific business requirements.
Shopify with Storefront API: While Shopify allows customization using the Storefront API, it may have some limitations compared to entirely headless solutions like Vue Storefront.
Scalability:
Vue Storefront: Vue Storefront is designed for scalability, supporting large product catalogues and high traffic. It employs caching strategies and optimized data fetching to enhance performance.
Magento PWA (PWA Studio): Magento is known for its scalability, and PWA Studio extends this scalability to the front end. However, performance optimization may require additional considerations.
Shopify with Storefront API: Shopify is highly scalable, and the Storefront API supports efficient data fetching and customization for improved performance.
Community and Support:
Vue Storefront: Vue Storefront has an active and growing open-source community. Regular updates, documentation, and support are available through forums and GitHub.
Magento PWA (PWA Studio): Magento has a large and active community, and PWA Studio is part of Magento's commitment to modernizing its front-end architecture.
Shopify with Storefront API: Shopify has a large user community, and the Storefront API is part of Shopify's commitment to providing headless commerce solutions.
Ease of Use:
Vue Storefront: Vue Storefront is known for its developer-friendly environment, but it might have a steeper learning curve for those less familiar with Vue.js.
Magento PWA (PWA Studio): Magento PWA Studio provides a modular architecture for developers but might require some learning for those new to Magento and React.js.
Shopify with Storefront API: with its hosted nature, Shopify can be more user-friendly for those seeking a managed solution. However, customization may have some limitations.
Selecting the right platform for your project can be tricky. It requires taking into account the specific demands of your venture, the degree of customization needed, and the development preferences of your team. Between Vue Storefront, Magento PWA, and Shopify each offer different advantages, so it is important to evaluate each one in the context of your particular project.
Elightwalk provide Vue Storefront services to our clients according to their needs in e-commerce, marketplaces, and content management systems. Our highly skilled team of developers will fulfil all your requirements regarding Vue Storefront development.
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nulledclubproblog · 28 days ago
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DOKANS Nulled Script 3.9.2
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Unlock E-commerce Potential with DOKANS Nulled Script Are you ready to transform your online business into a fully functional multitenant e-commerce platform without spending a fortune? DOKANS Nulled Script offers an unbeatable opportunity to create a scalable, efficient, and dynamic online marketplace—absolutely free. Whether you're a budding entrepreneur or an established developer, this powerful script provides the backbone for launching your own SaaS-based multi-vendor store in no time. What Is DOKANS Nulled Script? DOKANS Nulled Script is a premium multitenancy-based e-commerce platform designed specifically for creating software-as-a-service (SaaS) marketplaces. It allows users to build independent stores under a single ecosystem, offering flexibility, scalability, and seamless customization. With this nulled version, you can enjoy all the premium features without the hefty price tag, making it ideal for developers, resellers, and digital entrepreneurs. Technical Specifications Framework: Laravel (Backend) + Vue.js (Frontend) Database: MySQL/MariaDB Server Requirements: PHP 7.4 or higher, Apache/Nginx Multitenancy: Built-in SaaS capabilities Security: Advanced user authentication and permission systems Outstanding Features and Benefits When you download the DOKANS Nulled Script, you gain access to a powerhouse of tools tailored for modern e-commerce: 1. Multitenancy Support Let your users create and manage their own e-commerce stores under a unified platform. Each store operates independently with its own admin panel and branding. 2. Drag-and-Drop Page Builder Design custom pages effortlessly with an intuitive page builder. No coding knowledge required! 3. Flexible Subscription System Create revenue streams by offering tiered subscription plans to vendors. Manage upgrades, renewals, and custom packages with ease. 4. Secure and Optimized Enjoy enterprise-level security measures, regular updates, and optimized performance to handle growing traffic and vendors without lag. 5. Rich Admin Dashboard Access detailed analytics, financial reports, and vendor performance metrics from a beautifully designed admin panel. Practical Use Cases Launch a digital marketplace for fashion, electronics, or niche products Offer SaaS-based storefronts to clients and freelancers Create white-label solutions for local businesses and communities Monetize by charging store owners subscription fees or commissions How to Install DOKANS Nulled Script Download the latest version of DOKANS Nulled Script from our website. Extract the files to your server's root directory. Set up the database and import the SQL file provided. Edit the .env file with your database and app credentials. Run the necessary Laravel commands: composer install, php artisan migrate, and php artisan serve. Access the admin panel and begin configuring your multi-vendor platform. FAQs – Your Questions Answered Is DOKANS Nulled Script safe to use? Yes, the nulled script is thoroughly tested and secure for usage. However, always use a trusted source—like our website—for downloads to avoid hidden malware or vulnerabilities. Can I use this script for commercial purposes? Absolutely. With DOKANS Nulled Script, you can launch your commercial marketplace, monetize it with subscriptions, and offer clients fully functional e-commerce solutions. Do I need to know coding to use this? No coding skills are required for basic usage. The platform is beginner-friendly with intuitive interfaces. Advanced users can easily customize the backend thanks to its Laravel-Vue architecture. Where can I find compatible plugins or themes? You can enhance your site with additional tools like elementor nulled pro for intuitive design customization. Is there support or a user community? While nulled versions don’t offer official support, you can find active user communities and tutorials online. Plus, our platform is always here to help with guides and updates. Final Thoughts If
you're looking for a high-performance SaaS e-commerce script without the high cost, DOKANS Nulled Script is the answer. It's packed with features, easy to use, and completely free—giving you the ultimate edge in launching your own online marketplace today. Don't miss out on this game-changing opportunity to build and scale your digital empire. Want to enhance your site even further? Try out Slider Revolution NULLED and unlock limitless design possibilities!
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i-hiddentalent · 29 days ago
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Hire a Frontend Website Development Partner in Australia Now
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In today’s digital battlefield, your website isn’t just your storefront—it is your brand, your handshake, your reputation, and your 24/7 sales rep. The truth is brutal: if your frontend falters, your users flee. That’s where i-HiddenTalent steps in—not just as a service provider, but as your ultimate Frontend Website Development Partner in Australia.
We don’t just code. We catapult.
If you’ve been searching for a frontend ally who understands pixel-perfect precision, ultra-fast load times, jaw-dropping user experiences, and seamless responsiveness, your quest ends now. i-HiddenTalent is the powerhouse team behind Australia’s most high-performing digital frontends.
Why Frontend Matters More Than Ever
Here’s the raw, unfiltered truth: users judge your website in under 0.05 seconds. That’s faster than a blink. And in that sliver of time, design, speed, and interactivity decide whether they stay—or bounce forever.
That’s why choosing the right Frontend Website Development Partner in Australia isn’t a nice-to-have. It’s a business-critical decision that can define your digital success or failure.
Why i-HiddenTalent is Your Best Bet
We’re not the average freelancers lurking in inboxes with bland portfolios and missed deadlines. We are Australia’s elite frontend specialists, fueled by innovation, driven by performance, and obsessed with aesthetics. When you partner with i-HiddenTalent, you don’t just get coders—you get strategic thinkers, creative visionaries, and performance fanatics.
Lightning-Fast Delivery
Time is money. Every second your new website isn’t live, you’re leaking leads and losing revenue. That’s why we pride ourselves on rapid development cycles without cutting corners. Our agile workflows ensure your project moves from idea to launch at breakneck speed.
Pixel-Perfect Precision
You’ll never see sloppy code or misaligned layouts here. Every button, gradient, hover effect, and interaction is meticulously crafted to reflect your brand's identity and engage your audience.
Future-Proof Technology
We build using the latest frameworks—React, Vue, Angular, Tailwind, Next.js—you name it. Your frontend will not only shine today but scale seamlessly tomorrow.
Fully Responsive. Fully Irresistible.
In a mobile-first world, we ensure that every pixel adapts flawlessly across screens. From smartphones to wide monitors, your site will dazzle on every device.
Performance That Dominates
We bake in speed optimization, lazy loading, code splitting, and cutting-edge best practices. Google Core Web Vitals? Nailed. SEO readiness? Guaranteed. Conversion-focused design? Absolutely.
Don’t Just Keep Up—Lead
Too many Australian businesses settle for mediocrity. They outsource overseas. They gamble with unverified dev shops. And the result? Bloated code, disjointed UX, missed opportunities.
With i-HiddenTalent, you rise above the noise. We don’t just deliver websites—we architect digital experiences that command attention and drive action.
Whether you’re a startup craving a jaw-dropping launch or an established brand looking to revamp your digital face, we are the Frontend Website Development Partner in Australia that turns visions into interactive reality.
Our Process: Simple, Transparent, Strategic
Discovery & Planning – We deep-dive into your brand, goals, and audience to blueprint your perfect frontend.
Design Integration – Whether you have designs or need help creating them, we translate vision into clickable, immersive interfaces.
Development Mastery – Using bleeding-edge tools and best-in-class practices, we breathe life into every interaction.
Testing & Optimization – We test across devices, browsers, and user scenarios to crush bugs before launch.
Launch & Support – We don’t just disappear after deployment. We provide rock-solid support to keep your frontend flawless.
Why Now?
Because your competitors aren’t waiting. They’re investing. They’re launching. They’re winning your customers. Every day you delay is another lost click, lead, or sale.
If you’re serious about growth, now is the time to act. Don’t settle for a frontend that looks five years old or performs like dial-up. Your brand deserves brilliance—and i-HiddenTalent delivers nothing less.
Trusted By Startups and Scale-Ups Alike
From fintech disruptors to ecommerce juggernauts, our portfolio speaks volumes. We’ve helped businesses increase user retention, slash bounce rates, and multiply conversions—all through the power of world-class frontend development.
For more details, you can visit us:
Custom Frontend Development Company in Sydney Australia
Modern Frontend Development in Australia
Affordable Frontend Web Developers Australia
Custom Full Stack Website Development Sydney
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maryyclark · 7 months ago
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The Rise of PWAs: Revolutionizing Mobile and Web Experiences
The Progressive Web Apps Market Report provides essential insights for business strategists, offering a comprehensive overview of industry trends and growth projections. It includes detailed historical and future data on costs, revenues, supply, and demand, where applicable. The report features an in-depth analysis of the value chain and distributor networks.
Employing various analytical techniques such as SWOT analysis, Porter’s Five Forces analysis, and feasibility studies, the report offers a thorough understanding of competitive dynamics, the risk of substitutes and new entrants, and identifies strengths, challenges, and business opportunities. This detailed assessment covers current patterns, driving factors, limitations, emerging developments, and high-growth areas, aiding stakeholders in making informed strategic decisions based on both current and future market trends. Additionally, the report includes an examination of the Automatic Rising Arm Barriers sector and its key opportunities.
According to Straits Research, the global progressive web apps market size was valued at USD 3.53 billion in 2024 and is projected to grow from USD 5.23 billion in 2025 to reach USD 21.44 billion by 2033, growing at a CAGR of 18.98% during the forecast period (2025-2033).
Get Free Request Sample Report @ https://straitsresearch.com/report/progressive-web-apps-market/request-sample
TOP Key Industry Players of the Progressive Web Apps Market
Google
Microsoft
OutSystems
Alokai (former Vue Storefront)
IBM Corporation
Cloud Four, Inc.
DockYard Inc.
Enonic AS
GoodBarber
Meta
Svelte
Latest Trends in the Progressive Web Apps Market
Quick Adoption: As companies look to enhance user experiences and save development costs in comparison to traditional native apps, PWA demand is rising. Small and medium-sized businesses (SMEs), that gain from fewer entry barriers, are especially affected by this trend.
Technological Developments: PWAs are becoming more resilient and able to offer offline features and quicker load times thanks to advancements in web technologies, such as improved browser support for service workers and caching methods.
Enhanced User Engagement: By utilizing features like push notifications, which aid in user retention and promote return visits, businesses are using PWAs to boost user engagement.
Emphasis on E-commerce: PWAs are being quickly adopted by the e-commerce industry because of their capacity to deliver smooth online shopping experiences, which can result in higher conversion rates and lower cart abandonment.
Cross-Platform Compatibility: PWAs simplify development procedures and save maintenance costs for companies by providing a single codebase that functions on a variety of platforms and devices.
Security Features: Because PWAs use HTTPS, users and services can connect securely. This is crucial for applications that handle sensitive data, including banking or personal data.
Key Statistics
Over 33% of the PWA market was held by North America in 2023, and the U.S. is expected to rise at a compound annual growth rate (CAGR) of 31.1% between 2024 and 2030. With a CAGR of 32.7% during the same time frame, the Asia-Pacific region is predicted to grow even more quickly.
Due to their increased use of PWAs to improve customer engagement and optimize operations, large organizations accounted for around 54% of the market in 2023.
One of the main factors driving PWAs is the rise in mobile internet usage, especially in areas where mobile devices are the main way to access the internet.
Global Progressive Web Apps Market: Segmentation
As a result of the Progressive Web Apps Market segmentation, the market is divided into sub-segments based on product type, application, as well as regional and country-level forecasts. 
By Component
Platform
Services
By Organization Size
Small & Medium Enterprises
Large Enterprises
By Applications
E-commerce and Retail
Media and Entertainment
Travel and Tourism
Healthcare
Education
Banking and Financial Services
Others
You can check In-depth Segmentation from here: https://straitsresearch.com/report/progressive-web-apps-market/segmentation
Regional Analysis
Based on its strong digital infrastructure and high smartphone penetration, North America is expected to continue to dominate the worldwide PWA market, accounting for over 33% of the market in 2023.
The PWA market is expected to develop at the fastest rate in the APAC region, with a compound annual growth rate (CAGR) of 32.7% between 2024 and 2030. Because of government programs encouraging digital transformation and enhancing technology infrastructure, nations like China and India are spearheading this movement.
The PWA industry is expanding rapidly in Europe thanks to investments in accessibility and digital inclusion programs. PWA adoption is promoted by the European Union's digitalization plan in a number of industries, such as public services and e-commerce.
Reasons for Buying This Report:
Provides an analysis of the evolving competitive landscape of the Automatic Rising Arm Barriers market.
Offers analytical insights and strategic planning guidance to support informed business decisions.
Highlights key market dynamics, including drivers, restraints, emerging trends, developments, and opportunities.
Includes market estimates by region and profiles of various industry stakeholders.
Aids in understanding critical market segments.
Delivers extensive data on trends that could impact market growth.
Research Methodology:
Utilizes a robust methodology involving data triangulation with top-down and bottom-up approaches.
Validates market estimates through primary research with key stakeholders.
Estimates market size and forecasts for different segments at global, regional, and country levels using reliable published sources and stakeholder interviews.
Buy Now @ https://straitsresearch.com/buy-now/progressive-web-apps-market
About Straits Research
Straits Research is dedicated to providing businesses with the highest quality market research services. With a team of experienced researchers and analysts, we strive to deliver insightful and actionable data that helps our clients make informed decisions about their industry and market. Our customized approach allows us to tailor our research to each client's specific needs and goals, ensuring that they receive the most relevant and valuable insights.
Contact Us
Address: 825 3rd Avenue, New York, NY, USA, 10022
Tel: UK: +44 203 695 0070, USA: +1 646 905 0080
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pcplblogs · 2 years ago
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Tips For Future-Proof Website Development
Ensuring that your website design is future-proof is essential to start with planning for a website for your business.
Simply building a website and hoping for the best won't cut it. Savvy businesses and organizations understand that constructing an office complex requires the right foundations, plumbing, and air conditioning to ensure the building remains relevant for years to come. The world of web development mirrors this reality, as websites are akin to valuable real estate on the internet.
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What should be top of mind when embarking on a new web development project or contemplating updates to your existing site?
Having a robust online presence is crucial for businesses and individuals alike. Your website serves as a virtual storefront, and as your online traffic and user base grow, you need to ensure that your website can scale to meet these demands. Future-proofing your website with the help of Website development services in California is essential to keep it running smoothly and to avoid costly redevelopments down the line.
Tips for scaling a website that professional developers can help you with-
Embrace a Scalable Architecture- When you first build your website, consider the architecture. Choose a content management system (CMS) or framework that is known for scalability. WordPress, Drupal, and Laravel, for instance, have strong communities and a wealth of plugins and extensions to help you scale. Also, opt for cloud hosting solutions like AWS, Google Cloud, or Azure, which offer the ability to scale resources as needed.
Optimize for Performance- Website speed and performance are crucial for user experience and SEO. As your site scales, you'll need to optimize its performance continually. Images need to be compressed, HTTP requests minimized, and browser caching leveraged. Use a content delivery network (CDN) to distribute your site's content to servers around the world, reducing loading times for users, regardless of their location.
Mobile Optimization- With an increasing number of users accessing websites from mobile devices, it's essential to have a mobile-responsive design. Ensure your website is not only visually appealing on smaller screens but also optimized for speed. Google's mobile-first indexing also emphasizes the importance of mobile optimization for SEO.
Use a Decoupled Architecture- Decoupling your front-end and back-end with the help of Website development services in Sydney can enhance scalability. With this approach, your website's presentation layer (front-end) and data management (back-end) are separated. This allows you to scale each independently. You can use JavaScript frameworks like React or Vue for the front end and powerful back-end systems like Node.js or Django to handle data.
Invest in Content Delivery- Content is king, and as your website grows, managing and delivering content efficiently becomes critical. Implement a robust content management system (CMS) and utilize a headless CMS if necessary. A headless CMS allows you to store and manage content independently from the front end, facilitating scalability and content distribution.
Security and Data Protection- With scalability comes increased exposure to security risks. Regularly update your website's security protocols, use SSL certificates for data encryption, and employ a web application firewall (WAF) to protect against cyber threats. Make sure you have a robust backup and recovery plan in place as well.
Plan for Traffic Spikes- Your website may experience sudden spikes in traffic, especially during special events or marketing campaigns. Website development services in California will help you stay prepared to handle such situations by setting up auto-scaling for your server resources. Cloud providers offer auto-scaling features that automatically adjust server capacity to meet traffic demands.
Regular Testing- Continuously test your website's performance, security, and user experience. Implement load testing to determine how well your site handles high-traffic volumes. Regularly check for broken links, errors, and compatibility across browsers and devices.
Monitoring and Analytics- Implement monitoring tools to keep a close eye on your website's performance and user behavior. Tools like Google Analytics can help you understand your audience and make data-driven decisions to improve user experience and scale effectively.
Stay Up-to-Date- Web technologies evolve rapidly. Keep an eye on industry trends, and be ready to adapt. Regularly update your CMS, plugins, and frameworks to benefit from the latest features, improvements, and security patches.
Scaling your website for future-proof development is an ongoing process. By focusing on the tips mentioned above and hiring a reliable Website development services in California to support the task, you can ensure your website remains efficient, secure, and responsive, even as your audience and demands grow.
The key is to be proactive, embrace change, and continually invest in the future of your digital presence.
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fredikjohn · 2 years ago
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The Art and Science of Web Development: A Comprehensive Guide
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Introduction
In the digital age, the online presence of any business or organization is paramount. Your website is often the first point of contact for potential customers, clients, or users. It's not just a digital storefront; it's a platform to communicate your brand, deliver services, and engage with your audience. The success of your online venture depends on the art and science of web development. In this article, we'll explore the world of web development, its importance, and key considerations for creating a successful online presence.
The Foundation of Web Development
Web development encompasses the creation, enhancement, and maintenance of websites. It involves a combination of creative design, logical programming, and technical implementation. Let's dive into the fundamental elements of web development:
1. Front-End Development: Front-end development focuses on the user interface (UI) and user experience (UX) of a website. It involves designing the visual layout, navigation, and overall aesthetics to create an engaging, user-friendly experience.
2. Back-End Development: The back-end is the engine behind the scenes, handling server-side operations, databases, and application logic. It's responsible for data storage, security, and the functionality of the website.
3. Full-Stack Development: Full-stack developers are skilled in both front-end and back-end development. They can create a cohesive, end-to-end solution that combines design and functionality seamlessly.
Key Considerations in Web Development
1. Responsive Design: In the mobile-first era, your website must adapt to various screen sizes and devices. A responsive design ensures that your site looks and works well on smartphones, tablets, and desktop computers.
2. User Experience (UX): User experience is the heart of web development. Intuitive navigation, fast loading times, and visually appealing layouts are essential to keep visitors engaged and satisfied.
3. Content Management Systems (CMS): Many websites are built on CMS platforms like WordPress, Drupal, or Joomla. These systems simplify content creation and management, allowing non-technical users to update their websites easily.
4. Web Performance: Site speed and performance significantly impact user satisfaction and search engine rankings. Optimizing images, reducing HTTP requests, and employing content delivery networks (CDNs) can enhance your website's performance.
5. Security: Cybersecurity is a critical concern. Protecting your website and user data from threats like hacking and data breaches is vital. Regular updates, strong passwords, and secure coding practices are essential.
6. SEO (Search Engine Optimization): Your website must be discoverable on search engines. Implementing SEO best practices, such as optimizing content, using relevant keywords, and acquiring quality backlinks, will improve your site's visibility.
7. Scalability: As your business grows, your website must be able to scale with it. Plan for future growth by designing a scalable architecture that can handle increased traffic and functionality.
8. Testing and Quality Assurance: Thorough testing is essential to identify and fix issues before launching your website. Conduct usability testing, cross-browser testing, and performance testing to ensure a seamless user experience.
9. Accessibility: Ensure that your website is accessible to all users, including those with disabilities. Following web accessibility standards (e.g., WCAG) is not only inclusive but also a legal requirement in many places.
The Evolution of Web Development
Web development is a dynamic field that constantly evolves to keep up with changing technologies and user expectations. As we move forward, emerging trends such as Progressive Web Apps (PWAs), serverless architecture, and the adoption of JavaScript frameworks like React, Vue, and Angular are shaping the future of web development.
Phone: +91 7975244680
Website: https://rectoq.com/
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addwebsolution · 3 years ago
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Benefits Of Implementing PWA Technology For Ecommerce
As the adoption of PWA technology continues to increase, so will the demand for eCommerce businesses to implement these technologies in their operations.
The main reasons that retailers and brands are now embarking on this journey with the help of reliable Vue storefront development services are the myriad ways PWAs help them.
Here is a list of reasons how eCommerce PWAs help online businesses:
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Better user engagement with push notifications
Just like a native app, PWAs can send push notifications to users. These notifications help ensure better user engagement and provide the users with timely updates on new product arrivals, offers and discounts, and shipment details.
Improved user adoption via home screen installation
PWAs can be said to be an amalgamation of native apps and websites. It brings all the performance and value of a native app without the hassles that come with it.
As PWAs can be installed easily onto the home screen on mobile phones, it becomes convenient for users to access them even more frequently.
PWAs are undoubtedly easy to use
With the advent of the latest technologies, such as Vue storefront PWA development, PWAs have become increasingly light. This attribute makes these PWAs easy to use by the users.
People want a better user and shopping experience. They would love to come back to your site more frequently when you offer just that.
Quick and effortless development
When you develop an eCommerce native app, it takes extensive effort. On the other hand, with the latest technologies like Vue storefront PWA development, the development is quick, hassle-free, and timely. And businesses are all for it. All they have to do is to find and hire Vue storefront developers that are experienced and established.
PWAs ensure better conversion
Improving your website’s conversion rate is another important factor that retailers are looking toward when implementing eCommerce PWA systems. With PWAs helping with better performance, the conversions will be better as customers will be more frequent in visiting your site because you offer a top-notch user experience.
Shorter development time and cost
When a business wants to enter the eCommerce industry, they need to work with an eCommerce development company for many months. The development process is extensive and expensive. However, with PWAs, the development time is very less. And you can work with any established Vue storefront development company to get your PWA live.
A PWA solution is one of the most effective ways to do this. With more businesses entering the eCommerce business model, it is imperative to implement a strategy to encourage your visitors to return again and again. And developing PWAs needs to be one of the major strategies you have in the pipeline.
As eCommerce PWAs have been specifically designed with your eCommerce business in mind, they leave you with little to no effort required to implement them.
You can speak to our client support team if you want to work with a leading service provider in the field offering top-notch and customized Vue storefront PWA development support.
We can help you with the best Vue storefront development services and strategies to take your online business to the next level.
This article was originally published on AddWeb Solution
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globaljobalert-blog · 2 years ago
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chipotle · 8 years ago
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The revolution will have a monthly subscription
Introducing the first iteration of the Apple TV with an app store, Tim Cook (in)famously declared, “We believe the future of TV is apps.” The Apple TV stands out from its competitors for only two things: the App Store, and a much more powerful CPU than its competitors. So it’s safe to say that Apple genuinely does believe this is the future of TV.
It’s also safe to say, though, that it doesn’t appear to be panning out. Pretty much nobody buys Apple TVs for much other than what other streaming boxes do.1 We’re watching Netflix, Hulu, HBO, and Amazon Prime. (Well, we will be watching Prime. Later. Theoretically.)
What we want from TV is—sorry for the buzzword—content. In practice, it doesn’t matter how we get Game of Thrones or Star Trek: Discovery as long as we can get it easily on demand. Apps are arguably less help than hindrance. Imagine having a storefront that had all the shows, and we just paid per episode or per season for permanent access to our favorite shows–we could stream them or download them. Wouldn’t that be much better?
Ha ha! I’m pulling a fast one on you. Sorry. We had that from Apple and Amazon by the mid-2000s. Have you ever bought a TV show on iTunes? No? Yes, but only because it wasn’t available on Netflix? Once we got “all you can eat” streaming for $10–12 a month, we all said fuck this à la carte thing. We’ll just wait for all the networks and all the studios to put all the things on Netflix. Everybody wins!
But studios don’t make as much selling to Netflix as they used to in old syndication deals. They make a lot less. So what are they going to do? Start their own streaming service. Yay! You know Hulu, Netflix, and Amazon Prime, and HBO Go/Now. Maybe you know Walmart’s me-too Vudu service. And you’ve recently heard Trek nerds bitch about CBS All Access. But there’s also Crunchyroll, Feeln, Acorn TV, Filmstruck, BritBox, Shudder, Screambox, Youtube Red, and others that I’m certainly forgetting–and that’s without counting the “cable replacement” services like Sling Orange, PlayStation Vue and Hulu Live. Disney is gearing up for their service, with plans to pull their stuff off other streaming services. And there’s whatever the hell Apple is doing.2
“But nobody’s going to subscribe to all those streaming services!” Not if you’re already paying $100+ a month for cable before you add any streaming services, no. But imagine a world (it’s easy if you try) in which you’re only paying, say, $50 a month for network access with no bundled television. All your shows now come from streaming services. So the chances are you’re going to end up subscribing to more than just Netflix and one other.
If you look at cord cutting as a money-saving move, this sounds depressing: it’s painting a picture of a future where the money you save by going data-only gets eaten up by streaming services. Well, true. But now you’re paying for everything on demand, in most cases commercial-free. Honestly, that’s still a win.
“Okay, but even if you get me to pay for five or six services, you listed eighteen services and claimed you were probably forgetting some. That is not gonna happen.” No, it isn’t. Most of those services aren’t going to survive long-term. They’re going to merge with other services or just quietly vanish. (SeeSo, we hardly knew yeeso.) But streaming video will likely never consolidate to a point where you can get every show you want by ponying up for one or two big names.
Is this just about money? Is it just greed that stops networks and studios from making it easier on all us consumers by just putting everything on Netflix or Hulu? Sort of. But it’s also about control.
Giant aggregators kind of reverse the way we think of monopolies working: instead of giant companies gaining control over a market and gouging consumers at retail, they lower retail prices and deliver the real pain to the suppliers. Walmart is the original giant aggregator, and it’s not hard to find stories of companies driven to bankruptcy by “success” selling through them. Twenty-First Century Walmart, Amazon, is remarkably cavalier about counterfeiters selling physical goods on their site. And you don’t have to be on the take from Penguin Random House to wonder whether it’s particularly healthy for self-publishers to rely on Amazon for three-quarters or more of their sales. If they decide they’d rather only give “indies” a 50% cut of the cover price instead of 70%, well, what are you gonna do about it? Pray they don’t alter the deal any further.3
The music industry still blames Apple’s iTunes ecosystem for destroying the once-lucrative CD market. So it’s not surprising that studios have decided that if on-demand streaming was truly going to be the future of television, they did not, in fact, want to chill with Netflix. Think about streaming music: artists say that unless they’re Taylor Swift, they’re making bupkis from Spotify, yet Spotify pays out so much for music that they’re still not profitable. These sound mutually exclusive, but they’re not: Spotify and friends should have charged $15 or $20 a month for unlimited music streaming, not $10.
Does that mean that Netflix should be charging us more than $9.99 $10.99? If they wanted to be the video version of Spotify, yes. But they don’t: they want to be a network. Amazon wants to be a network. Hulu wants to be a network. Apple (probably) wants to be a network. CBS wants to remain a network.
And at the end of the day, that’s what this boils down to: video streaming services aren’t the new airwaves, they’re the new networks. And since we’ve pretty much all collectively decided we can’t stand commercial breaks–how we “paid” for most network programming for sixty-odd years–we’re going to end up paying those networks directly.
So the future of TV is not apps–the future of TV is, just like the past of TV, networks. The key shift is a move from an advertising-supported model to consumers paying the networks directly.4
But will this future last as long as what it’s replacing? The network-and-affiliate broadcast model has been with us for nearly a century, predating television itself. That’s a lot harder to say. The model definitely needs tweaks–streaming services need to stop treating their metadata as proprietary secret sauce and let companies building streaming appliances build comprehensive cross-service program guides, for a start. But it seems to me like this future, even if it’s not precisely the one we wanted, has legs.
It’s much less clear to me whether this model will work well for software, as more and more programs take cues from Adobe and Microsoft and move toward subscription models. That, however, is another post.
The Apple TV is arguably most of the way to being a solid “casual” game console, but it’s become clear that Apple has no idea how to make it attractive to either developers or consumers in that space. ↩
I suspect Jason Snell is correct: Apple will take an “HBO approach…offering a dozen original series and a curated collection of films and classic TV shows.” ↩
This is what much of Amazon’s stock price was historically based on: investors bet they would do exactly what Walmart did. That this hasn’t come to pass may well be due to Amazon Web Services becoming the company’s biggest revenue driver. ↩
Advertising-supported services that are free to watch will stick around, but there’s a strong antipathy toward services with monthly bills and ads. I doubt that “blended” model will be with us long-term. ↩
4 notes · View notes
tristanleggett · 6 years ago
Text
The Marketing Chronicles Behind 30% Annual Revenue Growth at Top E-commerce Software House
The Internet was opened to the public back in 1991, after the invention of the World Wide Web. This opened the Pandora box: online shopping! By 1999 global e-commerce reaches $150 billion.
But behind great e-commerce lays great e-commerce software.
Divante is aiming to be just that: great e-commerce software house, by providing top-notch e-commerce solutions and products for both B2B and B2C segments.
And with a revenue that increases annually by 30%, we think they’re kinda there, what do you think?
And take a look at that: a Deloitte Technology Fast 500 nomination in 2017, with a 4-year revenue growth of 259%.
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So, what’s the recipe behind the growth?
Definitely the product should be top notch. But without the right sales and marketing strategies, a great product just ain’t enough.
So, in this blog post we’ll decipher Divante’s marketing strategies, from the inbound perspective, social media, but also we’ll sneak inside their team and employer branding
TABLE OF CONTENT
Divante E-commerce Software House - Short Overview
Brand Awareness at Divante
Divante’s Social Presence
Employer branding and hiring
Divante’s Website and Conversion Rate Optimization
Divante’s Traffic Acquisition
Content Marketing
Wrap Up
From banking, telekom, fashion, Divante knows it all. Just look at their clients.
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Impressive, right?
But how? That is the question.
Let’s find out.
Divante E-commerce Software House- Short Overview
Some Divante facts: 10 years on the market, 150+ global clients, 200+ team members, 1000+ projects delivered, own products developed for the e-commerce market and 2 e-commerce open-source solutions (Open Loyalty and Vue Storefront).
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The feedback on Github, Capterra and g2crowd looks really good for Vue Storefront, which is acclaimed as No. 1 open source progressive web app for e-Commerce:
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So, 10 years of steady growth and business expansion.
And let's not forget they've recently opened an office in Amsterdam and Berlin, and they're expanding to Singapore as well.
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The purpose of this new office was being closer to their clients from the DACH countries.
Next, let's look a bit at what the Divante clients have to say about them:
Deep knowledge, commitment and full support
Managed to increase traffic and income
Go the extra-mile
Delivery with tight deadlines
Expertise and professionalism
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“Our income has doubled”, “reduced our time to market”, “increase website traffic” - that’s what I call results oriented.
But how did Divante get here: a top player in the e-commerce software industry?
Follow me to find out:
How developing open source products can pave your way to success
How the proper branding efforts can get you first-rate clients
How inbound marketing can portrait you as an expert in the field and build trust around you
Divante’s Marketing Strategies Reverse Engineered
After so much pain and struggle for a former communist country, it’s time for a rebirth.
Poland is reinventing itself and reshaping the IT outsourcing environment.
“When life gives you lemons, make lemonade” - this came to life in Wroclaw.
Divante, the e-commerce software house is leading the way.
T-Mobile, Ringier Axel, Continental, Tchibo, Intersport are just a few of Divante’s global clients.
But what lays behind the lemonade?
Strategic marketing.
And we’ll reverse engineer it.
Brand Awareness at Divante
A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits. ― David Aaker (the father of modern branding)
Every step a business makes, in relationship with each and every stakeholder, will translate itself in branding.
A satisfied customer, an unhappy employee, an empowered student at a hackathon, a comment on social media, everything will generate word-of-mouth and brand awareness.
So, what does the market have to say about Divante?
First of all, we’ve mentioned the Deloitte Technology Fast 500 nomination in 2017 and the Clutch reviews.
Further on, in our article, we’ll see how community and social media engagements are handled.
Because, in the end, with all the tech development, the human touch will get you fans, employees and customers.
Divante’s Social Presence
Social media is a great channel for a business to include the community in the communication, help build trust and develop long-lasting relationships.
Divante clearly understands this, just look at these numbers:
7500+ Facebook followers
1700+ Twitter followers
2700+ Linkedin followers
Looking good for an e-commerce software house.
Divante’s Facebook Page
Divante’s Facebook profile has a client approach. Through consistently publishing posts, Divante wants to prove expertise in the field, hence build trust around the brand.
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The posts are merely about:
Promoting long form content - ebooks, guides, reports
Successful integrations of their Vue Storefront product or PWA
New strategies and partnerships for Divante
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Company culture and employer branding
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Events they organize or attend to
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The interactions are a bit scarce.
But this isn’t a surprise. From what we’ve analyzed so far, the most popular posts for software houses posting on Facebook, are people related, such as team events, introducing team members etc.
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LinkedIn
The LinkedIn profile content is also client-aimed. The posts refer to:
latest articles they've published
news from the e-commerce world
their latest ebooks
events they've attended
their latest knowledge project: interviews with influencers in the field, in a series called "E-commerce Talks by Divante", hosted on Youtube, Soundcloud and other podcast apps.
their services
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posts that refer to the company culture (internal events, celebrations) and employer branding
hiring opportunities
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Twitter
Divante almost replicates the Facebook and LinkedIn content within its tweets.
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Events are in the spotlight here: speaking gigs, attending conferences and summits, but also sharing content they build.
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Curiously, this is the first software house I’ve encountered that does not rely much on social media to build employer branding.
The communication is mostly oriented towards gaining new clients.
Divante’s Community Involvement
Whenever you would see a Magento event, for sure Divante is there.
They don’t usually miss making an appearance, as attendees or speakers.
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Now, take a look at their roadmap, pretty busy!
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On the employer branding side, they're busy as well: meetups, hackathons you name it.
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But these are just a drop in the ocean.
Take a look at the community built around Vue Storefront!
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Employer branding and hiring
One single Glassdoor review for Divante, a positive one, but, statistically speaking, not significant.
As we’ve mentioned before, through community networking, Divante is opening communication doors to future employees.
Speaking of, they have 15 ONGOING open positions, mostly for developers. The head of content position is standing out from the busy crowd of developers and engineers.
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The “ongoing” status of the jobs explains a lot, especially when you look at this data: 600+ developers wanted in Wroclaw.
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Divante has growth plans: opening new offices and hiring people.
But this thing goes even bigger: they want to build the Vue A-team, the best in Europe.
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Another thing that struck me is the company's structure.
By now we've already heard about flat structures and holacracy, Divante is experimenting with something else: the Tribe Model inspired by Spotify.
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This model is trying to split the organization into smaller organizations. We've got squads, guilds, and other types of teams. These teams are autonomous, self-organizing and self-managing.
So far so good, or so it seems for Divante's new structure.
Divante’s Website and Conversion Rate Optimization
The website has a intuitive and user friendly interface. It’s easy for the buyer persona to find an answer to its questions:
What does Divante do?
"We’re experts in providing top-notch eCommerce solutions and products for both B2B and B2C segments."
What technologies do you use?
Vue, Pimcore, Magento, SAP...
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What services do you offer?
The menu is well organized, with clearly stated submenus in terms of products and services.
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Besides services, Divante has built its own products for e-commerce:
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This only comes natural for a software house, after gaining so much knowledge, moving towards a SaaS approach has long term benefits.
How can I trust you?
Case studies backed by data, testimonials, client listing, awards.
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How can I contact you?
“Contact us” button
“Estimate a project” button in the homepage, above the fold
Contact form
If you want more data, Divante has prepared a top-notch info pack.
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In terms of conversion rate optimization, they seem to be using Hotjar (according to SimilarTech). Also they are using Hubspot chat and forms for marketing automation purposes. In the end, it's all for the sake of improving the sales cycle and conversion rates.
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Divante’s Traffic Acquisition
The main website traffic sources for June 2019 were:
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What could account as direct website traffic?
offline events: conferences, meetups and hackathons
referral traffic not tagged
sales reps activities
Content Marketing
Like for our Netguru growth story, the approach for the content marketing analysis is based on the RACE framework.
I'm gonna look at the content strategy from the reach and act stages, where you build awareness around the brand and design the first touchpoints with the contacts.
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The convert phase of the RACE framework revolves around paying customers, so this is a task for the sales team. The marketing team is responsible for generating high quality leads in the first two phases.
The engage part of the framework y the sales team in B2B, while the engage part can have different responsibles (account managers, support team, CEO...).
REACH
Brand awareness at Divance is built mainly through offline events, social media postings, blog and website content.
Now, let's move a bit to the blog. The blog is updated about bi-weekly. Lots of categories are used.
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The majority of the posts are not very technical, and, besides Agata Młodawska, the Marketing Manager and Aleksandra Kwiecien, the Content Manager, other non-marketing team members are writing content.
From time to time, some pieces of content are signed by Tom and Piotr Karwatka, the CEO and CTO of Divante.
But let’s see which are the most valuable pages on the Divante website:
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It seems that the most traffic is brought to the blog pages. In the top 10 pages, there are only two pages that are not blog related: the homepage and contact page.
But let’s take a look at the keywords. The trend looks nice, slowly but surely upward.
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Only one keyword cluster is standing out in terms of traffic and position: banking loyalty programs/rewards.
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Moving away from the blog, Divante has created really powerful non-gated pieces of content:
Case studies with famous brands: Reserved, ING, Intersport etc
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Slideshare content: 100+ slideshares and thousands of views
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audio content: podcast "E-Commerce Talks"
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ACT
It's time to move further down in the funnel. During the act phase users engage with Divante's gated content. In exchange for contact data they get access to original, valuable information.
The tools used here are:
newsletter
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gated case studies
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eBooks and their lead magnets. There is a large collection of eBooks designed by Divante, the topics vary from trends and insights, various tops, market reports, "state of" type of analysis to vertical related issues (fashion, pharma...).
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Divante seems to be testing various lead magnet designs, positioning the CTA and form above or below the fold.
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It seems that they employ virality tools, shares in exchange for download via Pay with a Tweet.
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product demos
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Backlinks to Support Content Marketing
Good original content needs backlinks in order to get some Google love. So, let's peep at Divante's backlinks a bit.
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The links come from relevant e-commerce or SaaS related websites.
Guest blogging seems to be a backlink and traffic source as well, gotcha Agata:
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Divante’s Paid Traffic Acquisition
In terms of paid Google search ads, Divante is promoting the Magento development service, bidding on “magento web development” related keywords, which are really bottom of the funnel keywords. They go straight for high intent keywords.
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On the other hand, they also push ads that promote their reports.
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The landing page is really compelling, with its clear CTA and above the fold social proof.
Spyfu estimates a budget below $1k.
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While the Google search ads are Magento focused, on the sponsored Facebook posts side we see a progressive web apps approach.
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Using Similar Tech I've noticed that they have the Quora, AdRoll retargeting pixels installed as well, also the Twitter and Bing pixels.
So, there's more than meets the eye with these guys when it comes to paid advertising. They don't shy away from challenges.
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Social Selling
Regarding the Medium positioning, it seems that Piotr Krawatka, CTO of Divante, and other Divante colleagues are editing The Vue Storefront Journal.
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Beginning with June 2018, there is an increasing Medium focus. And the engagement seems rewarding.
Wrap Up
From the B2B marketing point of view, it seems that a consistent content strategy, seasoned with some events and marketing automation, is the recipe of success for this e-commerce software house, Divante.
But let’s make a more comprehensive list of takeaways:
Release valuable open source projects
Don't shy away from taking a SaaS approach
Go the extra mile in the relationship with your clients
Have a content strategy across the entire buyer’s journey and test various format: text, imagery, audio, video
Letting your community in on your plans for the future is great for business, it builds trust and increases brand awareness
So, this was our Divante pit stop.
But the race ain’t over yet.
And it’s not only about Wroclaw, but Poland's success story.
So, check out our Growth Marketing Secrets of Top European Software Houses - Poland Edition 2019 ebook to see below the tip of the iceberg.
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digitalagencynetwork · 6 years ago
Link
Absolute Web Services is honored to be recognized as the winners of the Demo Theme Competition and are proud of their team who developed the winning theme!
https://digitalagencynetwork.com/the-winner-of-the-1st-place-is-absolute-web-services-their-team-has-won-the-vue-storefront-challenge/
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pavanghage · 4 years ago
Text
Non-Glare Glass Market 2020- Global Industry Analysis, By Manufacturers, Segmentation, Application, Demand And Forecast By 2025
"
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ahmedsalmanmagento-blog · 5 years ago
Text
Why To Use Vue.Js For Your Next Website Project
Vue.js is a versatile technology which you may employ to build modern, nimble apps without using a great deal of resources.
In this guide, we'll go over the main advantages of the frame (which we have learned to love through our own experience) and show you why it may be a fantastic choice for your next app improvement project.
Vue.js is a innovative JavaScript (therefore the letters"JS") frame used for building user interfaces.
Unlike some other popular frameworks, it's not backed by any big tech company -- although React was built and is supported by Facebook and Angular has Google's backing, Vue.js is completely created and maintained by the neighborhood.
In another contrast to the monolithic frameworks available on the current market, Vue.js is incrementally adoptable, meaning that you don't need to go all in at the very start.
Its main focus is the opinion layer (so UI, pages, and other visual components ), which makes the framework simple to integrate into existing projects, but it is also a fantastic choice if you're building a complex single-page program (SPA) -- provided that you combine it with modern tooling.
So why should you consider Vue.js for program development? Keep Reading to learn the reasons. Flexibility
Vue.js is flexible and scalable.
In practice, this means it may be used for a big, modular SPA (Single Page Apps) as well as to construct small, interactive components to be integrated with a different technology.
In other words, it can be anything you want it to: just a library in your project or a full-featured framework used to construct an whole product.
Handy conventions
Composing boilerplate code is a resource and time sink. Vue.js makes it possible to avoid this kind of busy job by providing plenty of built-in solutions and enforcing effort-saving conventions.
A number of them include native support for things like state management, animations, and writing components. Even though this might sound very technical, the takeaway is easy: why waste time reinventing the wheel when you can merely use Vue?
Future-proof
Maintenance is an oft-forgotten part of software development.
Once you have constructed and deployed your program, you also have to keep current with bug fixes, new features, and other improvements. Vue.js makes upgrading easy. New releases including large updates are made in such a way as to keep as much backwards compatibility as possible (90% between versions 1 and 2).
In addition, a Vue-based project is not going to require a refactor quickly, freeing your valuable resources up for feature development instead of what is essentially rework from the company point of view.
Developer-friendly
Developers love Vue.js not only because it is a fantastic technology, but also because it is made with them in mind.
First, there is vue-cli (CLI stands for'command line interface'), a useful tool which makes it trivially easy to begin (in addition to configure, run, analyse, and test) a new project with your choice of tools. Vue-cli is much more flexible when compared with similar offerings from competitors and offers a lot of preconfigured setups.
There is also a graphical interface (Vue GUI) available, which can help you to get started on your job without typing cryptic commands to the terminal. Other examples of useful Vue applications -- or toolboxes, given their extensive functionality -- comprise nuxt.js ("a meta-framework for universal applications"), Vue Storefront ("next generation PWA for e-commerce), and Vuetify ("Material Design component frame").
Then there's the awesome documentation -- it's so well-written that learning the framework from it's like a stroll in the park.
Additionally, while we're on the subject of learning, Vue's learning curve is quite newbie-friendly.
You don't actually need a great deal of time to get familiar with this technology, plus there is no need to figure out tons of resources. Should you get stuck, simply reach out to the community -- it is really robust, so you typically get an answer quickly.
Another thing which makes Vue a solid technological decision is the simple fact that since it is newer, its founders had the chance to learn from their predecessors' mistakes, especially the issues within AngularJS 1.x.
The clunky, illogical and hacky pieces of other major frameworks are nowhere to be seen in Vue.
Performant and size-efficient
Vue.js really makes the best out of whatever resources you devote to it. First, Vue programs are smaller in size (so they are quicker to load and use less bandwidth) and typically more performant than equal applications constructed in different frameworks.
This isn't a matter of opinion - there are actual benchmark to prove this statement.
While we are on the subject of functionality, Vue takes care of a good deal of optimizations on its own, so there's no need for developers to worry about tweaking the program as it grows.
They can concentrate on adding fresh, value-oriented things to it. This also suggests that Vue apps are scalable: it is relatively easy to choose them out of an easy one-page program to an advanced system.
Progressive
When you've got a job that is in need of a performance boost, rewriting it in Vue may be the silver bullet.
As a result of its innovative nature, the framework can be introduced into your codebase slowly -- there is no need to rework the entire thing in one fell swoop. Go part by component to generate the whole endeavor more manageable rather. Popular - and preferred by the best
As a result of its numerous benefits, Vue.js is gaining popularity really quickly. Its customers include the media giant NBC and America's MIT, and you'd better believe that these men know their technology (it's right there in the title!) . If you want more examples, nicely, we've got 13 of them.
This means that if you already have a group of programmers on board, then you won't necessarily have to recruit new ones -- only give the existing team a bit of time to get familiar with the framework.
Vue.js at Short
Vue.js is user friendly - and developer-friendly, has lots of useful libraries, a very good community and a fantastic toolset.
In addition, it is easy to learn, and it is adaptable by nature. It takes care of performance issues and scales nicely. What's not to enjoy?
If you're intrigued, get in touch -- our in-house Vue.js development team can help you determine if it is the right choice for your next development project. Get in touch with us estimate project.
Author Bio:
Salman Ahmed is a Business Manager at Magneto IT Solutions – a Mobile App development company in Bahrain that offers quality Iphone Application Development, Magento development, android app development, Magento migration, mobile app development services. The company has experienced Vue Js developers for hire at a very affordable price. He is a firm believer in teamwork; for him, it is not just an idea, but also the team’s buy-in into the idea, that makes a campaign successful! He’s enthusiastic about all things marketing.
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tristanleggett · 6 years ago
Text
The Marketing Chronicles Behind 30% Annual Revenue Growth at Top E-commerce Software House
The Internet was opened to the public back in 1991, after the invention of the World Wide Web. This opened the Pandora box: online shopping! By 1999 global e-commerce reaches $150 billion.
But behind great e-commerce lays great e-commerce software.
Divante is aiming to be just that: great e-commerce software house, by providing top-notch e-commerce solutions and products for both B2B and B2C segments.
And with a revenue that increases annually by 30%, we think they’re kinda there, what do you think?
And take a look at that: a Deloitte Technology Fast 500 nomination in 2017, with a 4-year revenue growth of 259%.
Tumblr media
So, what’s the recipe behind the growth?
Definitely the product should be top notch. But without the right sales and marketing strategies, a great product just ain’t enough.
So, in this blog post we’ll decipher Divante’s marketing strategies, from the inbound perspective, social media, but also we’ll sneak inside their team and employer branding
TABLE OF CONTENT
Divante E-commerce Software House - Short Overview
Divante’s Marketing Strategies Reverse Engineered
Brand Awareness at Divante
Divante’s Website and Conversion Rate Optimization
Divante’s Traffic Acquisition
Content Marketing
Divante’s Social Presence
Employer branding and hiring
Wrap Up
From banking, telekom, fashion, Divante knows it all. Just look at their clients.
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Impressive, right?
But how? That is the question.
Let’s find out.
Divante E-commerce Software House- Short Overview
Some Divante facts: 10 years on the market, 100+ global clients, 150+ team members, 300+ projects delivered and 2 open-source solutions developed for e-commerce.
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The feedback on Github, Capterra and g2crowd looks really good for Vue Storefront, which is acclaimed as No. 1 open source progressive web app for e-Commerce:
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So, the future looks bright for Divante, from where we stand.
But, let’s see what the Divante clients have to say about them:
Deep knowledge, commitment and full support
Managed to increase traffic and income
Go the extra-mile
Delivery with tight deadlines
Expertise and professionalism
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“Our income has doubled”, “reduced our time to market”, “increase website traffic” - that’s what I call results oriented.
But how did Divante get here: a top player in the e-commerce software industry?
Follow me to find out:
How developing open source products can pave your way to success
How the proper branding efforts can get you first-rate clients
How inbound marketing can portrait you as an expert in the field and build trust around you
Divante’s Marketing Strategies Reverse Engineered
After so much pain and struggle for a former communist country, it’s time for a rebirth.
Poland is reinventing itself and reshaping the IT outsourcing environment.
“When life gives you lemons, make lemonade” - this came to life in Wroclaw.
Divante, the e-commerce software house is leading the way.
T-Mobile, Ringier Axel, Continental, Tchibo, Intersport are just a few of Divante’s global clients.
But what lays behind the lemonade?
Strategic marketing.
And we’ll reverse engineer it.
Brand Awareness at Divante
A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits. ― David Aaker (the father of modern branding)
Every step a business makes, in relationship with each and every stakeholder, will translate itself in branding.
A satisfied customer, an unhappy employee, an empowered student at a hackathon, a comment on social media, everything will generate word-of-mouth and brand awareness.
So, what does the market have to say about Divante?
First of all, we’ve mentioned the Deloitte Technology Fast 500 nomination in 2017 and the Clutch reviews.
Further on, in our article, we’ll see how community and social media engagements are handled.
Because, in the end, with all the tech development, the human touch will get you fans, employees and customers.
Divante’s Website and Conversion Rate Optimization
The website has a intuitive and user friendly interface. It’s easy for the buyer persona to find an answer to its questions:
Who is Divante?
E-commerce software house
What solutions do you provide?
Progressive web apps, Pimcore Development, Magento development, integrations, user experience design and more.
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The menu is well organized, with clearly stated submenus in terms of products and services.
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How can I trust you?
Case studies backed by data, testimonials, client listing.
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How can I contact you?
“Contact us” button
“Estimate a project” button in the homepage, above the fold
Contact form
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In terms of conversion rate optimization, they seem to be using Hotjar (according to SimilarTech) and have just removed Crazy Egg from their technology stack.
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They’ve also removed Visual Website Optimizer.
So they wanted to mingle with A/B testing and CRO, but, so far, on their website I haven’t noticed any personalizations.
Speaking of personalization, it seems that Divante uses Hubspot for marketing automation. I assume they want to improve their processes and be more customer-centric.
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Divante’s Traffic Acquisition
The main website traffic sources are:
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The 50%+ direct traffic is the highest we’ve analysed so far in IT Outsourcing. We find ourselves in a position of making some assumptions now.
What could account as direct website traffic?
offline events: conferences, meetups and hackathons
referral traffic not tagged
sales reps activities
A percentage this high is kinda jaw-dropping. And I believe that the brand awareness is impressive with this folks.
And the fact that branded traffic is pretty high, would probably back me up in my assumption.
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Content Marketing
The blog is updated about bi-weekly. Lots of categories are used.
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The posts are not very technical, and they’re mostly managed by Agata Młodawska, the Marketing Manager and Aleksandra Kwiecien, the Content Manager. From time to time, some pieces of content are signed by Tom and Piotr Karwatka, the CEO and CTO of Divante.
And even more rarely, a developer gets involved in content writing.
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But let’s see which are the most valuable pages on the Divante website:
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It seems that the most traffic is brought on the homepage by the brand name itself “divante”. Next in line we have blog posts, the case studies section and the products page.
But let’s take a look at the keywords.
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It seems that there is no clear strategy around specific keywords, no keyword cluster manages to rank.
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On the other hand, they have created really powerful long form pieces of content:
Guides
eBooks
Analysis reports
Case studies
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The case studies are not telling the whole story, so, if a potential customer wants to see the whole picture, Divante uses the power of lead magnets: a win-win exchange between the potential customer (who provides a contact detail) and Divante (who provides a downloadable case study).
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Speaking of lead magnets, here’s another one:
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Also, they’ve bundled together some of the reports, in a lead magnet:
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For the users that want to move on further in the funnel, switching from consideration to decision making, Divante can offer demos.
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So, be it awareness, consideration or decision, Divante has everything covered across the buyer’s journey.
Moving on, Divante also includes newsletters in the content strategy:
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They’ve got content also on Slideshare, 81 presentations!
430+ followers and lots of views.
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Backlinks to Support Content Marketing
Do-follow links from 70+ domain ranking websites link back mostly to the Divante homepage and blog.
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The do-follow links come from e-commerce themed websites such as: ecommerce-europe.eu, pacticalecommerce.com, ecommercenews.eu.
Divante’s Paid Traffic Acquisition
In terms of paid Google search ads, Divante is promoting the Magento development service, bidding on “magento web development” related keywords.
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The landing page is really compelling, with its clear CTA and above the fold social proof.
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Spyfu estimates a budget around $2k.
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While the Google search ads are Magento focused, on the sponsored Facebook posts side we see a progressive web apps approach.
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Social Selling
Regarding the Medium positioning, it seems that Piotr Krawatka, CTO of Divante, and other Divante colleagues are editing The Vue Storefront Journal.
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Beginning with June 2018, there is an increasing Medium focus. And the engagement seems rewarding.
Until now, I haven’t seen such an up to date Medium profile, among other Polish software houses.
Divante’s Social Presence
Social media is a great channel for a business to include the community in the communication, help build trust and develop long-lasting relationships.
Divante clearly understands this, just look at these numbers:
7500+ Facebook followers
1600+ Twitter followers
2300+ Linkedin followers
Divante’s Facebook Page
Divante’s Facebook profile has a client-approach. Through publishing posts consistently, Divante wants to prove expertise in the field, hence build trust around the brand.
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The posts are merely about:
Promoting long form content - eBooks, guides, reports
Successful integrations of their Vue Storefront product or PWA
Events they organize or attend to
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The interactions are a bit scarce.
But this isn’t a surprise. From what we’ve analyzed so far, the most popular posts for software houses posting on Facebook, are people related, such as team events, introducing team members etc.
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LinkedIn
The LinkedIn profile content is also client-aimed. News from the industry, blog posts, eBooks are shared.
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Hiring is also a LinkedIn objective, just like in the case of the other software houses we’ve analyzed so far.
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Twitter
Divante almost replicates the Facebook and Linkedin content within its tweets.
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Events are in the spotlight here: speaking gigs, attending conferences and summits.
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Curiously, this is the first software house I’ve encountered that does not rely much on social media to build employer branding.
The communication is mostly oriented towards gaining new clients.
Divante’s Community Involvement
Whenever you would see a Magento event, for sure Divante is there.
They don’t usually miss making an appearance, as attendees or speakers.
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On the employer side, Divante hosts Magento related events, as you might have already guessed.
They ain’t at all shy: meetups, hackathons, they are really building their employer branding in the Polish community.
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But these are just a drop in the ocean.
Take a look at the community built around Vue Storefront!
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Employer branding and hiring
On single Glassdoor review for Divante, a positive one, but, statistically speaking, not significant.
As we’ve mentioned before, through community networking, Divante is opening communication doors with future employees.
Speaking of, they have 12 ongoing open positions, mostly for developers.
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The “ongoing” status of the jobs explains a lot, especially when you look at this data: 650+ developers wanted in Wroclaw.
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Wrap Up
From the B2B marketing point of view, it seems that a consistent content strategy, seasoned with some events and marketing automation, is the recipe of success for this e-commerce software house, Divante.
But let’s make a more comprehensive list of takeaways:
Release valuable open source projects
Go the extra mile in the relationship with your clients
Have a content strategy across the entire buyer’s journey
Letting your community in on your plans for the future is great for business, it builds trust and increases brand awareness
So, this was our Divante pit stop.
But the race ain’t over yet.
And it’s not only about Wroclaw, or Poland.
We’re looking at an entire IT outsourcing ecosystem, a flourishing ecosystem, built on the ashes of former communist countries.
So, check out our Ultimate Guide To IT Outsourcing Companies in Central Eastern Europe and to see below the tip of the iceberg.
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tristanleggett · 6 years ago
Text
Wroclaw’s Software Houses Are Making a Statement in IT Outsourcing
We see a very clear trend in the software development space. The top companies use the power of Inbound marketing to grow their customer acquisition and business.
They don’t chase customer, customers chase them.
How did they get here using marketing? They build stellar content about technology and their successful case study.
We’ve done the heavy lifting for you analyzing all the aspects of marketing all the top software companies do to grow.
Sounds simple but sophisticated.
Take these insights, filter them for your business and buyer persona, then implement them in your business.
We’ve learned in our previous blog posts that 3 of the top European companies in software consulting and development are from Poznan, Poland.
And all 3 of them use content marketing and inbound marketing to blast a bunch of relevant traffic to their website using content marketing.
Traffic that converts in customers or future employees.
For our next blog post series, we go South from Poznan.
In our road trip in discovering the marketing strategies of the best software houses in Poland we’ve arrived at Little Venice, Wroclaw.
Here we look at Monterail, Droids on Roids, Divante, Tooploox. Probably it doesn’t ring a bell yet, but they’re on the verge of writing some history in IT outsourcing.
In IT Outsourcing Wroclaw is aiming to lead the way. Can Wroclaw’s IT outsourcing companies cope up with the challenge?
In our 5 blog posts series, we’ll decipher how Wroclaw’s IT Outsourcing companies grow and do marketing, community management, and employer branding.
Let’s uncover their stories together.
TABLE OF CONTENT
Wroclaw’s Assets for a New Era of Growth
Wroclaw's Software Houses
Monterail - Delivering Meaningful Software
Droids on Roids - World-class Software House
Tooploox - We Build Great Products
Divante - eCommerce Software House
Summing Up
I felt a great disturbance in the Force as if millions of voices suddenly cried out in terror and were suddenly silenced - Obi-Wan Kenobi
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That’s disruption right there. It’s leaving a mark on every single industry. And if you want to grow your business, you’ll need to embrace change and drive innovation.
IT Outsourcing is no exception.
Wroclaw IT outsourcing companies are turning their backs to old-school ways of doing business.
Come with me on a journey of agony and ecstasy, a journey where we’ll meet the businesses that want to write the future of IT outsourcing.
Wroclaw’s Assets for a New Era of Growth
First, let’s see what makes Wroclaw so sexy in the eyes of IT investors?
Income tax exemptions: regional public aid is granted for supporting new investments and new jobs creation
Nationwide leader in R&D centers: companies that are developing here Atos, BNY Mellon, Credit Suisse, HP, Nokia Solutions, SII, and Volvo
Local talent pool: Wroclaw University of Science and Technology offers students 50+ programs. 45k+ students enrolled in technical subjects in 2015, according to PWC report.
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Wroclaw is the most attractive Polish city for relocation, as seen by native Polish employees, especially top specialists and managers. The criteria for this top referred to the aspect of the cities, career opportunities, employer activities, employer-institutions relationships.
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Lots of business and tech events (startup weekends, conferences etc)
60+ tech meetup groups, with members ranging from 100 to 1600+
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Wroclaw's Software Houses
According to Stratistics, the IT Outsourcing market is expected to reach $481 billion by 2022.
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The growth is fueled by new business models and new technologies: cloud computing, VR, AI, blockchain.
In our growth saga, we’ll try to figure out how Wroclaw software houses are moving a needle in IT outsourcing and if they have adapted their software solutions to the new market demands. Also, we’ll unfold their marketing strategies and analyze their employer branding.
Monterail - Delivering Meaningful Software
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Website: https://www.monterail.com/
No. employees: 80+
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Revenue: 3M+ (Owler estimations)
Technologies: Vue.js, Ruby on Rails, NodeJS, React, AngularJS,
Services: web development, custom software development, mobile app development, product design, IoT development
Verticals: business, healthcare, financial
Key clients: Merck, Solarflare, Cooleaf, Loyco, Gutwin, Tailored, University of Wroclaw, Xchanging, Teambook, WFC, Innovestment
Offices: Wroclaw (HQ)
Reviews: 4.8 - Clutch (13 reviews), 4.7 - Glassdoor (11 reviews)
Co-founders: Szymon Boniecki and Bartosz Rega
Featured two times in Deloitte’s CEE Tech Fast 50 in 2017 and 2016, Monterail is among Wroclaw ’s most dynamic software houses.
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In our next blog post of the current series, we’ll go beyond the introduction, we’ll unfold the marketing secrets behind Monterail’s growth and understand how employer branding is built.
We’ll go deep intro content strategies, social media and community engagement.
But, until then, you can take a peek inside Monterail’s company culture here:
youtube
Deloitte recognizes Monterail as one of the fastest growing tech companies in Central Europe
Droids on Roids - World-class Software House
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Website: https://www.thedroidsonroids.com/
No. employees: 40+
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Technologies: Android, iOS, Node.js, Ruby on Rails, React, MongoDB, Vue.js, Express.js
Services: mobile app development, web development, product design
Verticals: entertainment, business, consumer products and services
Key clients: Giphy, Oh Mi Bod, Skybuds, Loop, Electric Objects, LiveChat, Złote Wyprzedaże, Disney, Nestle, Unilever
Offices: Wroclaw (HQ), London, San Francisco
Reviews: 4.8 - Clutch (20 reviews)
CEO: Wojtek Szwajkiewicz
The company brags with being recognized by Forbes Magazine as one of the fastest growing companies from Poland. Droids On Roids is ranked in 5th place for Poland and 2nd for the Lower Silesia region, in the category “Income between 5-50 mln PLN”.
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Their income has increased by 761% over the last 5 years (according to the same Forbes magazine) and they shook hands with big clients such as Nestle, Unilever or Disney.
They organize bootcamps and meetups and strive to build their employer brand.
They invest heavily in content, that’s why their monthly website traffic is around 75k (according to Similar Web), not bad for a B2B, right?
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Tooploox - We Build Great Products
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Website:https://www.tooploox.com
No. employees: 100+
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Revenue: EUR 3M+ (2016, via Financial Times)
Technologies: Android, iOS, Python, React, C++
Services: AI, data science, blockchain, IoT, mobile app development, web development, product design
Verticals: education, tourism, health, e-commerce
Key clients: TEDx, Homebook, Happy Cow, Domodi
Offices: Wroclaw (HQ), Warsaw, Gdansk, Berlin
Reviews: 4.8 - Clutch (3 reviews), 4.6 - Glassdoor (23 reviews)
Co-founders: Pawel Solyga and Damian Walczak
Tooploox ranked 4th in Deloitte’s Technology Fast 50 CEE in 2017 with an impressive 2827% revenue growth.
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With a 67% increase in employees in the last 2 years, the company has big plans. Looking at their open job positions Tooploox is embracing the AI future.
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This is just a hint of our in depth-analysis, following this blog post. We’ll tackle employee branding, content and social media strategies, and try to figure out what lies behind their inspiring growth.
Furthermore, here’s an interview featuring Tooploox, Droidsonroids and Monterail’s founders/CEOs where you’ll understand their culture and what made these Wroclaw software houses grow.
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Q&A session with the founders of the fastest growing tech companies in Europe according to Deloitte's Technology Fast 50: Monterail, Droids on Roids, Tooploox
Divante - eCommerce Software House
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Website: https://divante.co/
No. employees: 150+
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Technologies: Magento, Angular, MongoDB, Node.js, Hadoop, Symfony 2, Progressive Web Apps, Modern JS, Vue.js, React
Services: B2B Commerce, eCommerce, Mobile, UX Design, Magento developers, Magento consulting, Magento hosting, Pimcore development, OroCommerce development, Frontend development
Verticals: automotive, energy, financial services, e-commerce, telekom
Key clients: Continental, ING Bank, Tchibo, Intersport, Santander, Knauf, T-Mobile
Offices: Wroclaw (HQ)
Reviews: 4.6 - Clutch (10 reviews), 4 - Glassdoor (1 review)
CEO: Tom Karwatka
So, let me repeat this once more: Continental, ING Bank, Tchibo, Intersport, Santander, Knauf, T-Mobile. Can you feel the envy?
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With premium clients, monthly website traffic over 45k, and revenue growing a minimum of about 30% year on year, Divante is an inspiration.
It also got featured in Deloitte’s Fast 500 EMEA in 2017, with four-year revenue growth of 259%.
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In our next blog post, we will look into reverse engineering Divante’s marketing and employer branding. We’ll dive into how traffic acquisition and conversion rate optimization are managed. If you want to learn more about how Divante managed to hack the enterprise sales process, you can watch Tom Karwatka speaking at the Web summit 2017:
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Tom Karwatka Presentation @ Web Summit 2017: hacking the enterprise sales process
Summing Up
Wrocław is a city which is becoming increasingly entrepreneurial. It started to evolve over time towards business based on specialized knowledge. The next step to be taken, based on PWC’s report, is an innovation-based economy.
Wrocław’s innovative potential is primarily the high-quality human capital as well as world class business representatives.
Wrocław’s specialization is primarily IT services, so there’s no surprise that companies like Monterail, Droids on Roids, Tooploox, and Divante have risen to Deloitte and Clutch tops.
Spoiler Alert!
Before going ahead with reading the rest of our Wroclaw software houses series, let me unfold some of my findings:
Don’t underestimate the power of open source. Take Divante for example, with its Open Loyalty and Vue Storefront it managed to impress Facebook and Whatsapp.
Long form content matters: case studies (Droids on Roids), research papers (Tooploox), reports (The State of Vue.js by Monterail), ebooks (Divante). Blog posts are merely for the awareness stage of the buyer’s journey, but you need to move the potential buyer down the funnel. And long-form content can do just that and establish you as a trustworthy and knowledgeable partner.
Choose your weapon, pick a niche. Tooploox goes with AI, Divante with e-commerce, Monterail established itself as the Vue.js guru.
Build your employer branding through social media channels and community involvement (Divante, Monterail, Tooploox, Droids on Roids)
Not enough talent pool? build it the goddamn pool: offer fellowships (like Tooploox), host workshops, hackathons (Divante), meetups or even hold your own conference (like Monterail’s Vue Conference)
Haven’t found a tech-skilled content writer, have your developers team involved in content writing! Monterail, the Droids on Roids, Tooploox and Divante are doing it.
Tools and marketing automation. Be it Hubspot (Monterail), Pipedrive (Tooploox), Hotjar(Tooploox) automation and marketing tools can save you time and money
Have a content marketing strategy: from content creation to promotion, be consistent and test a lot. Just check Monterail’s campaign on Vue.js, they’ve totally nailed it.
Now, let’s remember Wroclaw is not the only Polish city with potential for IT innovation. Poznan, Krakow, Warsaw are on the list too.
Because we don’t wanna fall in the “can't see the forest for the trees” trap, we made a macro analysis too, comparing the Polish, Ukrainian, and Romanian IT outsourcing markets in our Ultimate Guide To IT Outsourcing Companies in Central Eastern Europe.
There are a lot of stories worth reading in our IT outsourcing saga, so stay tuned.
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