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Logo design and branding trends for 2020

June 28, 2020

Logo design and branding trends for 2020

You have a brand new year 2020. With the dawn of the New Year, you have attractive sets of logo designs and branding themes. The logo designs fabulously unfold a mix of yesteryear themes with the brand new ones. You will be learning about some of the world’s best logo designs. Plus, the online guide also covers some of the fascinating branding trends for 2020. Let us move on to unveil each one of them:

A look at some of the world-famous logo designs for 2020:

3D gradients

3D gradients is a trend that is evolving with the latest 3D technology indeed. You can evolve and merge the latest 3D gradient to fit into the smartphone society. What is your understanding of the term ‘gradients?’

Gradients is an impressive way of converting a sober looking logo design into a flashy spectrum of hues. This can add energy, dynamism and value to your e-firm or virtual enterprise. Logo designers are therefore exploring the depths behind adding gradients. This way, you can lend a stunning 3D effect to your logo designs. You can look for tapered gradients. These are ones that start off from their fulcrum or center point going all the way to touch upon the contrasting set of shades. 3D gradient logos are tough to print but look fabulous on screens. Use gradients to create stunning 3D effects, shadows and depth like never before.

Throw-back logo designs

Expect to see the resurgence of throw back designs of logos that were used way back in the ‘80s. You can add unique aesthetics to the ‘80s based logo designs. For this, you must add a lot of chrome, neon and pixels to the logo prints. The glowing pocket rectangles can further add to the nostalgic effect of these designs. You can bring about the color in an unimaginable manner.

Plus, the throw-back logos add to the cool and retro effects too. Say for instance, you want to start a Music shop, why not include the image of a cassette rolling into action? Cassette collections and vintage arcade cabinet logos are becoming more and more popular. Joystick logos are also in trend for 2020.

Hand-drawn logos

Imperfection is the norm for today’s era. Hand-drawn logs are therefore comparable to ones that look raw and imperfect. But these logos lend a perfect touch to the originality of the firms depicting the same. These are more like sketched out pics with asymmetry lines, uneven patches, contour shading, pencil sketching, handwritten signatures and cross-hatching.

The logos are cool enough to gain momentum among web users who would love resonating with your firm. They can also associate you with the niche of products or services you plan bringing about. Raw and imperfect logos are getting grittier and brands continue to embrace the trend. These logos are chic, organic and home-grown too.

Logos with ultra-thin lines

For 2020, designers are bringing about newer innovations especially in the field of logo designing. Caricaturing the most unique logo designs act as the biggest USP for someone to strike the business with you for the very first time. This particular trend revolves around creating logos with ultra thin lines. You can make the lines spherical, square shaped or even rectangular.

These logos depict attention to detail, look complex and give web users with an ethereal feel too. These thin lines also lend a mysterious feel to the logo designs making them sleek and abstract. You can pull off these designs, with the limitless designing tools, the internet brings across the table.

1930’s vintage models

Old is gold. When you resonate yourself with the old school world, there are definitely elements of charm, grace and nostalgia added to the whole thing. Caricatures or printed vintage cartoons are logo designs, the ultra modern firms are looking at. These designs are simple, expressive and adorable, creating a positive appeal among brands and designers too.

You can have beer bottles, vintage cars and vintage styled guns, to add to the fab effect. In 2020, you can expect more of vintage inspired designs. These can be customized and can associate your audiences on a deeper emotional level.

Multi-layered and overlapping logos

In 2020 designers are striving hard to bring color, depth and meaning to logo designing. You discover multi-layered and overlapping designs wherein shapes and colors will be simple. While you have more layers, highlighters, shadows and overlapping hues to play with. This way, brands are able to communicate with their audiences even better. You can use shading and semi transparent backgrounds to create subtle and posh effects on logo designing.

Animations with more attention to detail

Logo designers are working around animated themes like never before. In 2020, you will be witnessing brands create logos by clubbing 2D and 3D animation effects. These logos can look complex and rhetoric in nature. The animations also depict moving parts in a noticeable manner. The logo creators are making use of the sophisticated technology to bring to your doorstep with more elaborate and artistic animation logos. They aim to take the web-viewers on their unique journey and then convey the story of the brand. 2020 makes animated logos, impressive enough to work on multiple platforms.

Typography with a difference

2020 is going to be a fascinating year for evolving logo designs. Logos revolve around elevated texts for words. This way, they bring the logo images to life. Hence, you can expect to see logos with funky and daring text fonts. These represent personalities as vivid as the brands themselves.

These are the top 8 logo designs for 2020. Now, helping you delve into branding themes for 2020.

Branding helps you position yourself at the markets. You can invoke these cool themes for branding and marketing purposes. You have almost everything covered in branding. It includes product logos, social media presence, website appeal, packaging and much more. Hence, you must take your branding campaigns seriously. Your clients and customers are going to love you when you portray your branding in a visually compelling manner.

Here are some of the astounding branding trends for the year 2020:

Look for warm toned gradients

Gradients do not need introduction. They are used for logo designing, product display and branding too. You can look for warm toned neon gradients. Can you imagine how the revamped Mozilla Firefox looks like? Feisty themes on branding heat up the flame. Go for neon textured gradients that look uber, fresh and provide you with the over-the-top vibes.  Warm toned neon tones lend a warm and a refreshing appeal to your website too. So, why not go for it? You can take a beautiful portrait of a sunset and channel that into your brand persona.

Use metallic shades to portray materials

You can use vivid metallic shades to portray the niche of products and services you wish to sell. Monochromatic metallic shades unveil magic to the visual appeal of your website. Try camouflaging the branding trend with attractive quotes, caricatures and artistic designing. Monochromatic shades, like metallic black, white and silver can also add crispness and clarity to your webpage.

For 2020, metallic shades are cool, bold and modern. Again, what do you think adds brand value when you add metallic hues? You make your brand sparkle as you use a minimalist setting. Therefore, you add an aesthetic feel to your brand new web page. Say for instance, adding a dash of metallic to a black and white logo can really elevate the entire branding theme. Vibrant metallic colors also include shades like gold, dark platinum, lustrous rose gold and copper. You can use these shades on business cards, invite envelopes and even across packaging materials. You can seamlessly use these shades for your digital spaces too. Using metallic hues add to the luxury and decor of your web page. Hence, this is a fascinating branding trend for 2020.

Free-spirited typography

Break free from the stereotyped fonts and sizes of letters. Try using unique characters and unusual shapes while portraying your brand name. This way, you can make your brand stand out from the crowd. Say, you use a ‘beast mode’ style, you feel as if someone is screaming at you at the very glancing of it. This idea works well with brands who want to distinguish themselves and feel elevated too. If you want to portray a cool design for a Casual Friday theme, you can select the letter fonts accordingly.

Re-defined line Art

This is a branding trend for 2020 that definitely deserves a special mention after all. Think of adult coloring books. You have a black and white picture where color gradients can be inserted into. That is exactly how the branding technique has been themed.

Along with a black and white figure drawing, you have cool elements added to it. These include an interesting scenery, multi-dimensional concepts and a tattoo look-alike aesthetics. You also have the theme coupled with a DIY feel to it. Plus, you have a nostalgic charm added to the whole thing. Redefined line art is definitely one of the most exciting branding trends for 2020.

Add a dash of optimism for your brand designs

You can add sunny themes or happy-go-lucky vibes to the entire concept behind branding. Think of an ad covering summer collections or winter collections on fashion apparels. You have the online store filled with colorful yellows, oranges, saffron, goldenrod, etc. These sunny yellows and oranges add perfect elements to lifting the persona of your brands indeed. These are youthful and uplifting brand designs, you will be looking at in 2020.

You get these cool and feel-good shades camouflaged with simple and playful tones. This branding technique is definitely a fresh theme to wake up the youthful vibes and happiness quotient of your brand. The brand designs therefore portray warm and cheerful shades among firms wanting to make a statement out there. You can also add trendy background wallpapers, colorful graphics and youth loving fonts.

Visual storytelling

A good branding theme is beyond the creation of an iconic logo and packaging. You would want to convey an interesting story of your brand! How do you envelop the idea? You find printed and digital spaces opting for visual-intensive branding themes.

You have The Charley’s Choice website portraying a ‘How It Works’ theme. The idea is completely whimsical indeed. For a visual storytelling theme on branding, you add elements of humor, eye-catching photo visuals and great advertising. You can also reveal your brand story via printable. You can look for designing an artistic landing page too.

Earthy designs

Think of going green, taking to a vegan lifestyle, fighting against climate change and putting a full stop to plastic. These are themes that protect the Earth and your environment. Many brands are conceptualizing the idea via their branding themes too. Companies promoting a fleet of eco-friendly products can come up with brand designs and earthy tones, closer to nature. Add woodsy browns, low-saturated greens and autumn friendly shades to depict your products using vintage inspired designs. This way, your brand can look aesthetically appealing. You can take hands-on to using white typography upon these sophisticated hues.

You can camouflage the trend with natural packaging. You can also custom design products using hand-drawn plant illustrations. You therefore have a nature evoking theme that is too hard to resist. Food companies are already using the technique on a mass scale.

These are the top most branding themes and ideas for the year 2020. You can customize designs so that you help your business grow. You can add value to your consumers, business clients, suppliers and others who would want to reach out to you. A good logo design and a fabulous branding theme can take your business platform to penultimate heights.

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