#while outdoor advertising refers to advertising through physical media such as billboards

[brandonwheelz1]

Differences Between Digital and Outdoor Advertising

Differences Between Digital and Outdoor Advertising

CONTENT OVERVIEW

I. Introduction

Brief overview of the topic

II. Digital Advertising

Definition

Types of Digital Advertising

Advantages of Digital Advertising

III. Outdoor Advertising

Definition

Types of Outdoor Advertising

Advantages of Outdoor Advertising

IV. Differences between Digital and Outdoor Advertising

Key Differences

V. Conclusion

I. Introduction:

In today's world, businesses have several options when it comes to advertising. With the rise of digital technology, digital advertising has become a popular choice. But, outdoor advertising still holds its ground. In this article, we'll look at the differences between digital and outdoor advertising and help you understand the benefits of each type of advertising.

II. Digital Advertising:

Digital advertising refers to the use of digital channels such as websites, social media, search engines, and mobile apps to promote a product, service, or brand. It allows for targeted audience reach and measurable results, with the ability to make real-time adjustments. Digital advertising is cost-effective, but can be more expensive compared to other forms of advertising.

Types of Digital Advertising:

Search engine advertising

Social media advertising

Mobile advertising

Video advertising

Advantages of Digital Advertising:

Targeted audience

Cost-effective

Measurable results

Real-time adjustments

III. Outdoor Advertising:

Outdoor advertising refers to advertising through physical media such as billboards, transit advertisements, and street advertising. It has a large audience reach and can be cost-effective for high impact ads, creating a tangible impact and good for building brand awareness. However, it provides limited measurable results compared to digital advertising.

Types of Outdoor Advertising:

Billboards

Transit advertisements

Street advertising

Building advertisements

These are all types of outdoor advertising, which refers to advertisements that are displayed in public spaces outside of buildings. Each of the listed forms refers to a specific way in which outdoor advertising is accomplished:

Billboards are large, freestanding structures that display advertisements, often along highways and in high-traffic areas.

Transit advertisements refer to advertisements that appear on vehicles like buses and trains, as well as on subway or bus stations.

Street advertising involves posters, banners or signs attached to street furniture, buildings or on the street itself.

Building advertisements refer to the use of buildings or their facades as a display surface for advertisements.

Advantages of Outdoor Advertising:

Large audience reach

Cost-effective for high impact ads

Tangible impact

Good for building brand awareness

IV. Differences between Digital and Outdoor Advertising:

Key Differences:

Audience reach

Cost-effectiveness

Measurable results

Tangible impact

Flexibility

Creative limitations

Geolocation targeting

Environmental impact

Reach and frequency

Interactivity

Audience reach: Digital advertising allows for targeted audience reach through channels such as websites, social media, and search engines. Outdoor advertising, on the other hand, has a larger audience reach through physical media such as billboards and transit advertisements.

Cost-effectiveness: Digital advertising can be cost-effective, particularly when compared to traditional forms of advertising such as television and print. However, the cost of digital advertising can vary greatly depending on the specific channel and target audience. Outdoor advertising can also be cost-effective, particularly for high impact ads such as billboards.

Measurable results: Digital advertising offers measurable results through metrics such as clicks, conversions, and impressions. This allows advertisers to adjust their campaigns in real-time to optimize performance. Outdoor advertising, however, provides limited measurable results and relies more on brand recall and impact.

Tangible impact: Outdoor advertising creates a tangible impact with its physical presence, particularly for high impact ads such as billboards. Digital advertising, on the other hand, relies more on the use of metrics to measure its impact.

Flexibility: Digital advertising allows for real-time adjustments and changes to campaigns, whereas outdoor advertising typically requires more lead time for changes or updates.

Creative limitations: Digital advertising has the ability to use interactive and dynamic elements such as video and animation, whereas outdoor advertising has limited creative capabilities.

Geolocation targeting: Digital advertising allows for targeting specific geographic locations through GPS technology and IP addresses, whereas outdoor advertising is limited in its ability to target specific geographic locations.

Environmental impact: Outdoor advertising has a potential impact on the environment through the production and disposal of physical media such as billboards. Digital advertising, on the other hand, has a lesser impact on the environment but may consume energy in data centers.

Reach and frequency: Digital advertising allows for a large number of impressions and a high frequency of exposure to the target audience, whereas outdoor advertising has a more limited reach and frequency.

Interactivity: Digital advertising allows for two-way communication and interactivity with the audience, whereas outdoor advertising is limited in its ability to engage with the audience.

In conclusion, both digital and outdoor advertising have their advantages and disadvantages. The type of advertising that is right for your business will depend on your specific advertising goals, target audience, and budget. It's important to understand the differences between digital and outdoor advertising to make an informed decision.

V. Conclusion:

In conclusion, both digital and outdoor advertising have their advantages and disadvantages. The type of advertising that is right for your business will depend on your specific advertising goals, target audience, and budget. It's important to understand the differences between digital and outdoor advertising so you can make an informed decision for your business.

[archie420dspnsr]

HOW TO BUY MARIJUANA IN A RECREATIONAL STATE

Your complete guide to what to expect when buying marijuana in a recreational nation.

If you live in a recreationally prison marijuana country or plan to visit one soon, you may be asking a very commonplace question: How do I buy marijuana?

In this smooth to follow guide, we prepare you to your first time shopping recreational marijuana and walk you through this relatively simple process.

In Which States Can I Buy Recreational Marijuana?

A state ID or driver’s license from any nation or a passport proving you're over 21 will get you access to felony dispensaries in six of the leisure marijuana states inside the U.S.:

Colorado

Washington

Oregon

Alaska

California

Nevada

Massachusetts

Illinois

Michigan

With fully installed leisure marijuana packages in these states, dispensaries had been licensed to distribute marijuana to every body of legal age.

Maine and Vermont have also legalized recreational marijuana. However, as of now, there are no prison dispensaries licensed in those markets, so consumers aren’t in a position to buy marijuana yet.

Recreational marijuana is likewise prison in Washington D.C., however there's no device in location to buy it. The best manner to legally buy marijuana proper now in D.C. Is with a scientific card, and it's far unlawful to convey marijuana in from out of nation, putting residents there in a sticky legal grey area.

Can Out-Of-State Residents Buy Recreational “Weed”?

If you are from a country wherein recreational marijuana isn't always legal (along with Alabama or Idaho) and you tour to a country in which recreational marijuana is prison (such as California or Massachusetts), are you allowed to purchase marijuana?

The answer is yes! Cannabis tourism is a growing industry in states around the country, as citizens of states with extra restrictive marijuana legal guidelines are flocking to states where leisure marijuana is prison, allowing them to use cannabis merchandise freely without the concern of crook charges, fines, or other penalties. There are even marijuana tours in a few states that can help you test all of the great dispensaries.

State marijuana legal guidelines will vary regarding what is wanted so as for humans from outdoor of the country to buy marijuana, however in general, all you want to do is discover a local leisure dispensary and show your ID. Once you do, you're allowed to freely buy numerous marijuana and hashish products.

Can Out-of-State Residents Buy Recreational “Weed” and Bring it Back to Their Home State?

The answer to the question “Can out-of-kingdom residents buy recreational weed?” is no, they legally cannot.

Anyone who does this is breaking the regulation and soliciting for trouble. While many states have made leisure Medical Marijuana for sales online legal, it's far still federally unlawful. Therefore, whilst you are crossing nation lines with marijuana, you are technically breaking federal regulation. Even if you obtain the marijuana legally for your state of origin, it's far a criminal offense to cross state lines with any marijuana on your person.

This additionally applies to those who are crossing from one state wherein leisure marijuana is criminal into every other country wherein it's miles felony, including driving from California to Oregon with marijuana for your person. Even though marijuana is legal in both California and Oregon, whilst you cross nation strains you are inside the jurisdiction of federal regulation enforcement and are subject to hefty fines and penalties. We recommend, irrespective of what, which you should in no way cross nation traces with marijuana.

Finding a Recreational Dispensary

Once you are in a criminal leisure marijuana kingdom, what's the easiest manner to discover the pleasant hashish dispensaries to buy marijuana? There are a few reliable methods to find nearby stores, including on line directories, neighborhood print media, or even traditional advertising efforts. These dispensaries is probably brick and mortar shops or delivery offerings.

You can find dispensaries listed by place from a number of directories on-line that maintain a database of cannabis dispensaries. Some of those online services also listing out a shop’s “menu” or the marijuana lines and merchandise the dispensary has in stock.

Recreational dispensaries frequently put it on the market either online, in a city’s free culture and nightlife magazines, or maybe on billboards in a few markets. Sign spinners are also a popular manner for dispensaries to get your attention.

States that have legalized cannabis every so often limit how marijuana groups can use traditional advertising channels, forcing dispensaries to get innovative with how they reach out to their capacity customers.

Unsure of which dispensary to choose? Online directories regularly permit customers to rate and review shops. Many markets also have websites dedicated to reviewing marijuana dispensaries and products to present you an idea of wherein to nice purchase your leisure hashish.

You can learn more about finding the excellent dispensary near you in our dispensary guide.

What Do I Need?

To buy recreational marijuana from a dispensary, like with purchasing alcohol, all this is wanted is proof that you are over 21. For this, you could use authorities issued files like a driver’s license, state photograph I.D., or passport. You do not need to be a resident of the state you are in to purchase felony leisure marijuana, commencing the door for cannabis tourism.

You’ll also want to make sure you have got sufficient cash on hand to cover your buy. It is uncommon for a marijuana dispensary to take credit score cards, although a few do. Most dispensaries which might be cash-handiest have an ATM on site, but prices for use can be high. Plan in advance, check the online menus for the dispensary, and bring sufficient money to cover your purchase.

Choosing Between a Shop, Pickup, or Delivery

While most new users have a mental picture of taking walks into a hashish keep when deciding to shop for marijuana for the first time, there are virtually a few alternatives in how you get your marijuana, including getting into brick and mortar stores, ordering your alternatives in advance of time for pickup, and having someone supply your order. Some stores even provide all 3 options. Other dispensaries might also exist simplest as a delivery service.

Physical shops are a popular manner for lots consumers to shop for their hashish products. Customers can see the range of merchandise for sale, take a look at out the packaging, odor the exceptional lines of hashish flower, and ask as many questions because it takes to find the satisfactory products.

Brick and mortar shops also offer benefits to those who are new to shopping for prison marijuana and are uncertain of what they need. These customers can benefit from having a knowledgeable “budtender” to help walk them via their many choices and help them go home with the proper product.

Some brick and mortar dispensaries also permit customers to call their marijuana order in advance after which come choose it up, letting them skip the frequently long strains at a few certified dispensaries. This is helpful in case you are in a rush and already understand what you need. As easy as grabbing a take-out order, choosing up your marijuana preorder gets you occurring your manner with out the wait.

Finally, some dispensaries provide transport for people who can’t or wish now not to visit a bodily store. Orders are called in and then introduced to your home, office, or inn by using a transport person. Some delivery customers are unable to journey to a brick and mortar dispensary, others are brief on time and like the convenience, and a few sincerely revel in the privateness that shipping gives over traveling a marijuana store.

It is even feasible to buy marijuana online or with smartphone apps. These apps and web sites let you easily region your marijuana order as you would any on line buy and some even allow you to agenda your shipping ahead of time for transport when it works fine for you.

While all of these methods have their own particular benefits, what is maximum convenient and snug for you'll in all likelihood be the excellent desire. Reference our dispensary guide to learn greater about finding a dispensary.

Visiting a Shop

Once you arrive at your dispensary, you’ll likely be met at the front door by a safety guard. They will likely want to wand you down with a steel detector. This isn’t an indication that a shop isn’t safe — it is without a doubt a precaution and a necessary truth in a marijuana enterprise that is essentially nonetheless cash-based.

Once you enter the keep, you’ll want to check in with the front desk. They will experiment your I.D. To confirm your age and then positioned you on a list to enter the sales floor. You will then be directed to wait in the waiting room. At any point in the course of your go to, you may revel in long traces. As you can imagine, legal cannabis is quite popular, and extended wait instances do happen. Try to schedule your go to for while you recognise you have got time.

Once you are called to the lower back room, you're equipped to begin your shopping experience.

Ordering Delivery

In some markets, it's also possible to reserve your leisure marijuana merchandise to be brought to your home. Buying marijuana thru shipping is a smart desire in case you aren’t capable of go away your home, there aren't any nearby brick and mortar stores, or in case you already know what you want and don’t have any questions.

Delivery services can be located in the identical methods as a physical store. Once you discover a delivery carrier you need to use, typically, you will want to name in to the delivery carrier to place an order. However, extra savvy services permit order by way of text. Some actually have their personal cellphone apps or assist you to order online thru their website.

Before you region your order, you’ll want to select your products from the shop’s menu. This can be observed on directory apps for cannabis businesses or now and again on a shop’s own website. Once your order has been placed, wait times can vary based totally on time of day, distance from business, etc.

When your order arrives, most drivers will convey the order for your door. In a few cases, they may ask you to come meet them at their car instead. Be sure to test your order to make sure it is correct before your motive force leaves.

What Products Can I Buy?

Marijuana dispensaries will provide a wide selection of manufacturers and product sorts to meet the needs in their many customers. Here are some of the goods you are probably to locate in dispensaries. If it's far your first time at the dispensary, take the time to browse the goods and ask questions till you find some thing that sounds right for you.

Flower: The flowering buds of the marijuana plant, marijuana flower may be smoked in a glass pipe, in a bong, or rolled right into a joint or blunt. It is also feasible to vaporize the active compounds in marijuana flowers with an appropriately ready vaporizer. Marijuana flower is to be had in an first-rate range of traces or genetic genotypes. This kind of traces is made feasible via cross-breeding one of a kind lines, growing new ones with the shared traits of their parents. Marijuana flower is commonly categorised as either an indica, sativa, or hybrid. You can find our list of the maximum famous marijuana lines here.

Extracts: Marijuana extracts encompass merchandise like kief, hash, oil, marijuana shatter, wax, and extra. These merchandise seek to concentrate the energetic compounds in marijuana like its cannabinoids and terpenes right into a consumable product. Marijuana concentrates may be dabbed, vaporized, infused into edibles, or delivered to marijuana flower to boom its potency.

Edibles and Beverages: Using a variety of techniques, companies have infused meals products ranging from brownies and sweets to frozen pizza and ice cream with cannabinoids like THC. Beverages like soda, coffee, and tea are also to be had infused with THC also are to be had. You can find more records about edibles in our marijuana edibles guide.

Topicals: The cannabinoids in cannabis also can be absorbed via the frame through the skin. For this reason, you could discover topically-applied products like balms, lotions, rub down oils, or even patches.

Which Marijuana Product Is Best for Your Needs?

When it comes time to buy marijuana at a recreational dispensary, the sheer amount of products available for buy may be overwhelming. Not best are you requested to pick between marijuana flower, extracts, edibles, and topicals, but there also are a apparently endless amount of lines and types to pick out from. So how do you realize which marijuana product is high-quality for your wishes?

The first step is to take it slow browsing available products. A leisure marijuana dispensary can be staggering in the beginning glance, so take a while to slowly look through all of the products offered. Marijuana merchandise frequently have facts on their labels that supply the user greater facts approximately the feasible consequences of use.

The next step is to invite any questions you need to your budtender earlier than you buy marijuana. Your budtender is a cannabis expert, and they could solution a wide range of questions regarding marijuana merchandise and expected effects. No rely how simple or complicated your question is, do not be afraid to ask! Your budtender assist you to find a product primarily based on your favored consequences, fitness issues, or other requirements. Asking your budtender a litany of questions will make it simpler to pick out among the many merchandise on the dispensary shelves.

If you need help finding the proper type of marijuana merchandise for you and would as an alternative walk into a recreational marijuana dispensary with a product in mind, we are happy to offer a guide to help you make your purchase decision. Visit our scientific marijuana product guide to learn extra.

How Much Marijuana Can I Purchase?

There are barriers to how tons marijuana and its derived products you may legally buy and possess at any given time. These quantities will alternate by state, so take a look at together with your budtender to discover how an awful lot marijuana you could buy at one time.

In most recreationally felony states, there's a cap of 1 ounce of dried marijuana flower. Similar caps exist on how lots marijuana listen or edibles you could buy or own. We break down the sizes marijuana flower is sold in and typical expenses in case you’re trying to learn more.

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Little Known Questions About Marketing A Restaurant.

The Buzz on Marketing A Restaurant

Restaurateurs hear a great deal of contrasting as well as perplexing concepts concerning restaurant promotions, however growing your company is an organic procedure that responds to nurturing initiatives from the inside. An excellent beginning plan is to restrict any kind of marketing ideas that could devalue your restaurant. You desire to build your service with a strong structure and also not develop unsustainable expectations from customers, such as obtaining food at half price.

Indications create lots of business, so make sure that you profit from outside as well as internal indications, menu boards and internal advertising on receipts, carryout containers as well as table outdoors tents. Make duplicates of your food best marketing for a restaurant selection, publish the menu in the window and also online as well as offer your clients menus to take residence.

Everything about Restaurant Marketing

Don't forget to utilize your web servers to upsell clients while they're going to. You need a useful site with responsive design to get anywhere in marketing your dining establishment. Make this your initial top priority because mostly all of the most effective marketing ideas depend upon having a web site to anchor them. Advertise your site on all your advertising, advertising materials as well as stationery due to the fact that it's equally as vital as the dining establishment's physical address.

Unless you recognize what kind of customer to target, you'll need to count on ineffective, scattershot advertising and marketing techniques that set you back as well much as well as squander your resources. As soon as you've determined your ideal customers, you can plan just how to reach them in the most effective way feasible. Social network permit you to target your consumers exactly especially on Facebook.Claim your listings in neighborhood directories and restaurant evaluation websites.

Some Known Details About Marketing A Restaurant

Send out news release to local newspapers, publications, schools and neighboring manufacturing facilities to let them understand your dining establishment is open for organisation. Get your food selection online on your website or through a third-party carrier. Customers make reservations and also area orders from their mobile phones, so they require to be able to find your restaurant and menu online.

A great break down for brand-new dining establishments is alloting 80 percent of your spending plan to electronic advertising and 20 percent to standard marketing, such as paper, directory, radio, tv as well as billboard advertisements. Refer to your internet site in all advertising and marketing to get cross-promotional benefits. If you're not making use of social media, you're shedding business.

The Best Guide To Marketing A Restaurant

You'll wish to publish content with keyword phrases that associate with your concept, cuisine or menu. Message images of the restaurant, deal academic blog posts about cooking topics and enroller community or charitable causes. Most of us invest a great deal of time scrolling with our feeds on social networks. Everyone is bent on be the next eye-catcher.

These photographic aspects are like an advanced gif. At a look, a cinemagraph may resemble a high interpretation photo. But look closer and also you will certainly see that one component of the image is constantly as well as fluidly moving. If you wish to get hold of the focus of passing potential customers, toss cinemagraphs on your social media sites regularly to catch eyes and show that you are at the cutting side.

An Unbiased View of Marketing A Restaurant

React to individuals's problems, problems and praise to reveal that you're involved. Encourage customers to compose evaluations, message images as well as share their experiences online. Show your procedure for preparing food from the moment it gets in the dining establishment until it gets to the customer's plate. This type of interaction involves customers and brings in passion from social networks individuals.

You can make use of monitoring applications or established Google signals to discover points out of your dining establishment, cuisine, chef or competitors. It is essential to remain on top of online chatter, or you could struggle with a damaged online reputation. Even great information could have an adverse impact if it produces whole lots of company that you're not prepared to manage.

Marketing Restaurants Can Be Fun For Anyone

If you advertise an incentive, try to include value to your food and restaurant rather than devaluing the food by discounting it. As an example, it's all right to supply a totally free appetizer or dessert however risky to offer 50-percent off the dish. Clients do not want to pay full price when they got the same food for half rate the last time they saw.

If you take a look at what comes into dining establishments from the filling anchors, you'll discover remarkably comparable components that are usual to every dining establishment: sugar, salt, seasonings, flour, eggs, pasta items, potatoes, canned items, dried beans and also beans, coffee, tea, create, meats, cleaning materials as well as paper items. How you change these ingredients into trademark cuisines and also incredible customer experiences is component scientific research, component creativity and also 100-percent publicity.

The Best Guide To Restaurant Marketing

That does not imply that the tale isn't genuine, however it is a point-of-view problem that shows your personal design and restaurant theme. Making use of the exact same meat and potatoes, restaurants advertise passionate steaks and also baked potatoes to interest commonly minded diners, Potatoes Lyonnaise and Quenelles of Caramelized Beef Tips to interest high end customers and burgers and fries to attract junk food aficionados.

[themoderndesignstudent]

MDM620 Design Integration - Journal Post

Overview and Acquiring Competencies

This month focused on a range of creative and operational methodologies used to further develop the proposed brand identity, for McDonough, Georgia. There were several new concepts broadening my understanding, of project scope and process. The construction of solution statements derived from the proposed problem statement pushed our design thinking, from the perspective of a communal brand identity. This exercise required creation of three iterations of constructed solutions and associated rationales to support the integration of unique brand identity approaches. Media asset selection provided new opportunity to research a plethora of viable mediums to integrate into new brand identity system. From this, a media mix chart was leveraged to categorize media assets, into four primary categories (print, online, environment [OOH], and on-air), understand the advantages and disadvantages to each, and serve as a reference tool when making finalized asset selections.

Another major milestone entailed successful design and development of a client-facing design brief. Information collect from the two previous courses and current course are consolidated into a detailed and immersive proposal document with the ultimate goal being to communicate the new brand identity and seek approval for developmental progression. Other core components entailed voice and tone development, (tagline, mission statement, sample tone, and brand voice chart) and the creation of static and dynamic vision boards convey this chosen brand voice, tone, and underlying personality.

Connecting, Synthesizing, and Transforming

When determining three ideations for solution statements, research within associated rationales was used to support each unique perspective. Solution one focused on the identification of McDonough as a family/friendly community focused on promoting higher engagement and morale, among community members. As Cushing (2016) explains “when a community is a good place for young people to live and grow up, it can provide a positive environment for all people and enable healthy and satisfying lifestyle options” (Cushing, 2016). By identifying and attracting family units, there is greater opportunity for growth and livelihood, within the community, as relationships are developed and fostered between children and parents. Solution two focused on the identification of McDonough as an upbeat/cultural/artistic community focusing on citizen’s diverse backgrounds and the city’s rich historic background and architectural elements. Cherbo, Stewart, and Wyszomirski (2008) explain how “art and cultural participation contribute to community conditions in education, economic development, civic engagement, and to stewardship of place” (Cherbo, Stewart, & Wyszomirski, 2008). By emphasizing cultural events, community members have an opportunity to socialize with fellow citizens and understand the dynamic makeup of individuals and their families all while learning about new cultures. This artistic approach will also provide ample opportunity to revitalize all community areas and elevate the historic, architectural charm of McDonough.

Solution three focused on the identification of McDonough as an active community focusing on outdoor lifestyle, via recreational and leisure activities. Wahowiak (2016) mentions “getting outside and being active can work to greatly improve people’s health” (Wahowiak, 2016). This new city identity will demonstrate McDonough’s ongoing effort to take care of its citizens and instill positive thinking, throughout the community. In addition, this identity will promote a more unified, community spirit as an active, healthy lifestyle is commonly pursued with supporting family members, friends, or similar acquaintances. From this, the family/friendly approach was selected as McDonough portrayed stronger association towards familial and relationship development.

Problem Solving

Research conducted through interviews led the creation of a centralized design problem which states, “The citizens of McDonough need a way to identify the benefits of their community, because a lack of unity and excitement is felt by those living in the area.” The implementation of a wayfinding system will alleviate resident and visitor challenges when exploring McDonough. As an added benefit, “Visitors will thus have numerous “contact points” with the company’s brand, strengthening their experience with it and reinforcing their overall impression of their visit” (ASI Signage, 2017, p. 6). This creative asset proposition will enhance the physical user experience and add cohesive branding to existing and future community locations and benefits. Furthermore, an updated brand identity will cater to a community-centered initiative to increase brand awareness, generate positive morale, and instill new the city’s new characteristics of welcoming, desirable, charming, and involved.

Innovative Thinking

Companies are continually drawn towards the adoption and integration of digital and online assets to convey their brand identity. This new wave can result in the abandonment of traditional applications and decrease the physical engagement of brand identity through subsequent marketing collateral. To combat this issue and maintain the historic integrity of McDonough, select physical mediums were chosen to amplify this new identity through common and practical applications.  Custom vinyl stickers provide a tactile medium to engage with community members, visitors, and patrons. This small yet impactful sticker will serve as an extension to the McDonough brand identity and will be applied to high-exposure items such as vehicles, laptops, phone cases, and notebook covers. Billboards are effectively used to convey targeted messaging for surrou  nding communities and businesses based on location while brochures will serve as grab-and-go directories based on categorical needs (dining, shopping, parks and recreation, etc.). The application of vinyl car wrapping will provide an additional medium, for brand identity transference, while making all associated vehicles recognizable throughout the community. “Vehicle wraps attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they’re doing” (Design Office UK ltd, 2016, para. 4). This unique design application will display the city’s new brand identity and will increase brand recognition.

Reflection

Through this process, there were three primary takeaways which directly impacted my work methodologies. I relied heavily on strategic planning and organization of material as elements of the design brief were finalized. By simply organizing material into similar categories, thought processes became less strenuous while handling larger amounts of information. Rapid prototyping was heavily relied upon while designing layouts resulting in viable options for other page layouts and the ability to perform personal critiques. Defining the proposed brand voice, tone, and associated personality will attribute to a constructed theme before asset creation and integration is applied to the design brief.

Coming into this process I had a good understanding of the various steps that entailed the successful creation of a client facing design brief. I knew that all relevant information which has been worked on over the last three months would be accumulated and transposed into this single document. What I learned from this experience is the amount of time, patience, and commitment one must put into creating an impactful design brief. I also was exposed to the process of researching, curating, and selecting specific media assets that would pair together and form a cohesive ecosystem for brand identity integration.

The knowledge and experience I have gained through this process can be directly applied to my current role in visual communications. Working with layout design, this assignment provided me with new process and thinking methodologies for designing larger amounts of information. The creative environment I work in allows me to see each phase of this process in real life as new campaigns are created and brand identities are updated. Furthermore, this specific process will be vital to the revision of past assignments and creation of new material for future courses.

References

ASI Signage. (2017, January). Pathways to Success - The Benefits of Wayfinding Signage. Retrieved from https://asisignage.com/wp-content/uploads/2017/01/White-paper_wayfinding1.pdf

Cherbo, J. M., Stewart, R. A., & Wyszomirski, M. J. (2008). Understanding the Arts and Creative Sector in the United States. Rutger's University Press.

Cushing, D. F. (2016). Youth Master Plans as Potential Roadmaps to Creating Child- and Youth-friendly Cities. Planning Practice & Research, 31(2), 154–173. https://doi-org.oclc.fullsail.edu/10.1080/02697459.2015.1110472

Design Office UK Ltd. (2016, May 20). 7 Benefits of Using Vehicle Graphics to Advertise Your Business. Retrieved from http://www.sccci.co.uk/portal/blog/1026/7-benefits-of-using-vehicle-graphics-to-advertise-your-business/

Wahowiak, L. (2016). Park prescription: Recipe for healthy success. Nation’s Health, 45(10), 20. Retrieved from http://search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?direct=true&db=a9h&AN=111926881&site=ehost-live

[maritzaerwin]

8 Reasons Digital Marketing is Superior to Traditional Marketing

Digital marketing has evolved exponentially since the birth of today’s Internet technology, a trend that will certainly continue in the future. Businesses must adjust to changing customer preferences and behavior, and use the latest technology to increase the marketing budget of ROI.

If you have always based most of your marketing efforts on traditional marketing strategies, you may be shocked by the many reasons why digital marketing can potentially be more efficient and cost-effective than traditional marketing.

In this article, I will explain to you the eight reasons why digital marketing is a better strategy than traditional marketing. Now, let’s jump right into the details!

What Is Digital Marketing?

In general, digital marketing refers to any online marketing activities or assets. Email marketing, PPC (Pay-Per-Click) ads, social media marketing, and even blogging are all perfect examples of digital marketing — they help to introduce your brand and product to potential customers and persuade them to purchase.

Digital marketing assets are a group of many things. They are simply marketing tools that you’re using online. That said, many people don’t know really how many digital marketing tools they have at their fingertips.

Here are only a few examples of them:

Your website.

Video content (video ads, product demos, etc.).

Branded assets (logos, icons, acronyms, etc.).

Written content (blog posts, eBooks, product descriptions, testimonials, etc.).

Images (infographics, product shots, company photos, etc.).

Online products or tools (SaaS, calculators, interactive content, etc.).

Reviews.

Social media pages.

As you might know, this list just scratches the surface of digital marketing assets. Most digital marketing assets will fall into one of these categories, but marketing experts are constantly coming up with new tools to reach customers online, so the list continues to grow.

What Is Traditional Marketing?

Traditional marketing is any form of marketing that is not online. It includes print ads, broadcast ads, direct mail, SMS, and outdoor advertisements like billboards. From the newspapers to the radio, this marketing method helps brands reach targeted audiences offline.

Traditional marketing is not only one of the oldest methods of marketing, but it is also one of the most used. Marketers use this approach because it’s a tried and true marketing strategy for decades. Everybody comes across some kind of traditional advertisement in their day-to-day lives, whether it’s seeing a billboard or reading the daily newspaper.

Traditional marketing plays a significant part in targeting local audiences. Ads can be held for a long time because they’re physical. Besides that, there’s an audience that’s easier to target by traditional marketing than online marketing (for example, the older demographics who are not familiar or use the Internet frequently). 

8 Reasons Why Digital Marketing Can Be Better for You Than Traditional Marketing

1. Reach All Media Devices and Types

In the ever-evolving world of technology and mobile devices, digital marketing can reach audiences across all types of devices and media channels, enabling you to target a much wider customer audience than would otherwise have been the case for traditional marketing.

If you want to run a TV ad and have the money to do so during the regular season of the NFL game, the leads/sales that you can acquire are restricted by the portion of your target market that might be watching at any given time during the game, and as such advertisements are incredibly costly, as is the making of a good commercial in the first place.

Given the strong decline in TV viewership and newspaper readership over the past decade, the expensive mainstream commercials you would pay for do not reach as broad an audience as they once did. More and more people are accessing the Internet through mobile devices, and less so via conventional methods such as newspapers and magazines.

When advertising in the form of a newspaper or radio can be accessed by anyone who owns a certain magazine or newspaper only, any devices that have access to the Internet can now be reached by your digital content.

2. Enables You to Track and Measure Your Data Intensively

Digital marketers have access to online tools that provide better insights into customer preferences and behaviors. That helps them to optimize data and uncover new gaps in the consumer category. Such resources can provide you with insightful data that will help you tailor your next digital marketing strategy and ensure that you attract new clients and please the existing ones.

There are a ton of measurements that can help you find the right path to the next digital marketing plan; those metrics are not viable for traditional marketing approaches. These measurements are accessible via tools such as Google Analytics, Facebook Analytics, and many others.

When you want to know how successful each page on your website is, there are several metrics that help you to evaluate the success of your marketing campaign. For instance, the time-on-page metric helps you see just how long people stayed on your website page, which gives you insight into what’s going on with your marketing strategy and what’s wrong with it.

Traffic volume metrics can allow you to understand whether or not your website can retain the interest of your customers, while also enabling you to identify the amount of traffic you get from search engines, direct traffic to your website, and referrals from other websites. For instance, one of the most significant metrics collected by Google Analytics can indicate where your sales funnel is being broken. It is mainly based on bounce rates that include the number of website visitors who leave the website on any particular tab.

Although the development of a sale funnel is mostly left to you, it’s simply a funnel that begins at the top of your landing page and finishes on whichever page you want people to access most, such as a certain product page or a newsletter sign-up page. By adding bounce rates to the filter, you should be able to determine when the bulk of site users exit your website.

For example, if 70 percent of site visitors leave your website after the home page, that means that only 30 percent of visitors stay, many of whom leave your website before even visit specific product pages, which means they are not interested in your product. This metric can help you recognize which pages on your website may need to be improved for better user experience.

3. You Can Get a Higher ROI at a Lower Cost With Digital Marketing

Digital marketing is more cost-effective than traditional marketing in many ways and can yield higher ROI or return on investment. This is primarily thanks to digital marketing approaches that enable advertisers to target audiences who are, in some way, already interested in their products. For example, if you sell dog food, you can target exclusively people who love dogs on Facebook. With various digital marketing techniques that are available, you can combine them to fit your own target demographics.

Looking at the costs of digital ads relative to traditional ads like a TV ad, digital marketing strategies, such as SEO, pay-per-click ads, content marketing, and social media can cost as little as a few hundred/thousand a month compared to a typical TV ad that would cost at least hundreds of thousands of dollars for a simple 30-second slot.

Prime-time spots (like the Super Bowl) that show your ad during popular TV shows or sports events will cost you millions of dollars, which is not a realistic option for most companies.

If you are not a fan of TV commercials and prefer using other forms of traditional marketing, the price of newspaper and magazine advertising can consume your whole campaign budget, yet do not equate to the level of audience reach that digital marketing tools can bring for you.

For example, a full-page black-and-white commercial in the Wall Street Journal or the New York Times will cost more than $100,000—while advertisements in smaller newspapers and magazines would cost less, it also means a sharp decline in circulation relative to larger publishers. On the other hand, even the smallest and most affordable of digital marketing techniques can attract a larger audience through an intelligent data-driven marketing campaign.

Creating a profile or account on a social media network such as Facebook or Twitter needs relatively little upfront investment and can effectively promote the products to a broader audience than traditional ads at a very low cost, as long as you are able to regularly contribute and engage your customers on these sites. 

If you want to leave your digital marketing execution to a qualified digital marketing firm, that can cost as little as a couple of hundreds to a few thousand dollars a month (and, of course, can go far higher than that based on the budget/goal) which have the ability to attract an overwhelmingly large number of consumers.

4. Enables You to Sell Internationally

A distinct advantage of digital marketing compared to traditional marketing is that digital marketing content can be targeted at local demographics while still being able to gain global exposure, as content can be accessed from around the world via the Internet.

Even though your target audience may be local, your company benefits from a global presence in digital marketing, especially if you sell internationally. Traditional advertising campaigns are limited to local audiences, which will invariably limit your growth potential.

5. Generates More Customer Engagement & Brand Loyalty

In most cases, digital advertising is accompanied by a call-to-action (which is a user’s intent to take action) and can cover anything from commenting, subscribing, or sharing.

When the customer takes action and connects with your brand, they are more likely not only to buy your goods but also to support your brand and stay dedicated to your future digital content, helping you to cultivate a certain level of brand loyalty, a commodity that can be highly lucrative for your company in the long run.

As far as traditional marketing is concerned, loyalty programs can be highly complicated and expensive to manage and implement effectively (creation of interactive product products, delivery strategies, CRM, etc.), making it more difficult for the company to continue its marketing activities.

Digital brand loyalty programs offer consumers the impression that they are valued for their loyalty while also allowing you to encourage new purchases or consumer benefits. It’s a win-win scenario that isn’t going to make a lot of money in the marketing campaign but could produce large profits in years to come.

Digital brand loyalty programs offer consumers the impression that they are valued for their loyalty, while also allowing you to encourage new purchases or consumer benefits. It’s a win-win scenario that isn’t going to make a lot of money in the marketing campaign but could produce large profits in years to come.

6. Content for Digital Marketing Lasts Forever

Digital content that is promoted through digital channels has a considerable potential to achieve initial release success while remaining on the website for future potential gains through search engine optimization and other digital marketing techniques. 

Any content you publish online can last for a long period of time, particularly if you make efforts to keep that piece of content alive and growing, which can be achieved with the content management search engine and the overall website.

Unlike a 30-second TV commercial that costs at least hundreds of thousands of dollars, yet is gone after that 30 seconds, digital content lives on your website and has an immense potential to deliver results for years to come, while TV commercials and newspaper advertisements disappear into obscurity and are likely to never be viewed again by your consumers.

Digital marketing content can be a big boost to your company because it ensures that your monthly marketing budget lasts the month on which it was invested.

7. Levels the Playing Field

Digital marketing, to a large extent, has leveled the playing field between small and big businesses. Thanks to digital marketing platforms, small businesses now don’t need expensive tools and huge budgets to achieve their goals. 

More can be accomplished with the awareness and expertise of digital marketers. If and when small companies use imagination and innovation in their promotions, they have a good chance of achieving more than what big businesses can.

8. Brings About Higher Conversion Rates

Since digital marketers have resources that can provide greater insights, we are in a position to make informed marketing decisions that appeal to the needs of our consumers, which is the deciding factor for our conversion rate.

By knowing from inside out the most important elements of your website or product, you will be able to base your digital ads on these attributes, generating an uptick in positive attention for your company or business.

Advertising to a particular demographic who genuinely desires the product/service facilitates an improvement in conversion rates and revenue, something that traditional marketing is still unable to do on its own.

Through more focus on digital ads, you can rest assured that your marketing strategy will be successful with audiences who are more likely to buy the product or service you sell.

Final Words

The tried-and-true traditional marketing is by no means obsolete; it does still have its own unique advantages over digital marketing, but that is another story. In today’s highly competitive business environment, there is a massive demand for digital marketing as well. By taking advantage of digitization and its power, you can bring your marketing efforts to a whole new and more effective level. Brands who have grasped this new essentiality are well ahead of their rivals in growing their business.

I hope that this article has given you lots of valuable information about why digital marketing is superior to traditional marketing. Please feel free to leave a comment for further discussion. 

Additional Reading — (Small Business Marketing):

12 Tips to Promote your Business on a Limited Budget

How Do You Get Your Small Business Seen?

7 Reasons Why Your Small Business Should Exhibit at Trade Shows

5 Low-Cost Marketing Tactics to Grow Your Small Business

10 Small Business Marketing Tips from “Star Wars: The Mandalorian”

10 Small Business Marketing Strategies To Use During an Economic Crisis

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Best Business Advertising Ideas

Business Advertising means to create attention to your business and its products or services through the use of various forms of media, such as print or digital media. Therefore, advertising provides a direct line of communication to both- your existing and prospective customers about your product or service. So, the purpose of advertising can be stated as to make customers aware of your product or service; convince customers that your company's product or service is the best for their needs; announce new products or services and to enhance the rapport and image of your company.

Today’s businesses have more options than ever when it comes to business advertising techniques. So even if you can’t afford a national TV ad or a full-page spread in this month’s Vogue, you can still get your message in front of relevant customers using some of the following tried and true business advertising ideas to grow your client base larger and faster.

Business Advertising Techniques can be classified into the following ideas:

Traditional Advertising Ideas:

1. Sponsor a Radio Contest: With a large percentage of our population listening to radio during both odd times and working hours, one way to get your message across radio listeners is by sponsoring a radio contest. You can offer one of your products/services as a prize or sponsor a special prize such as movie tickets in exchange for the station crediting your business. You can also invite radio personalities to visit some of your business events and broadcast it across the radio live to attract fun from customers. 2. Newspaper Advertising: With newspapers being the most prevalent print media across the nation, you can reach out to local customers easily through newspaper advertising. Restaurants, bars and cafes might want to target the weekend entertainment section in the newspaper. Service providers might focus on classified ads, which are particularly cost effective. Some newspapers also offer advertorial options that allow businesses to sponsor written content about the products/services they offer. 3. Create a Magazine Ad: Magazine ads offer a great format for businesses that put a heavy emphasis on visuals. Trade magazines are valuable for businesses that cater to specific industries. 4. Create Local TV Ads: TV commercials are considered as another traditional ad format. Along with national TV network, for small businesses, one can target the local news stations or cable TV to fit within their budget. 5. Advertise at Local Movie Theaters: Movie theaters offer advertising options to local businesses, to air commercials before movie resumes.

Online Advertising Ideas:

1. Set up a Google My Business Page: Google pulls information about local businesses directly from the “Google My Business” listings. Listing here is free. Add your company name, website and hours to make it easier to be found online. Trick your listing out with enticing images to invite clicks and engagement. 2. Purchase Search Advertising: Google Ad-words or Bing Ads bring shoppers who are actively searching for particular items. These ads help your business feature prominently when people search for relevant phrases you bid on. 3. Use Re-targeting Ads: Re-targeting ads show up after people leave your website, and remind them to, say, go back to your eCommerce site and purchase that item they were browsing. 4. Sponsor Article Content: Share thought leadership content by working with blogs or online publications to publish sponsored content opportunities related to your industry. 5. Place banner ads on a local or industry website: Create visually focused online ads, like banner or sidebar display ads, and then place them on sites relevant to your business. 6. Sponsor your products on E-Commerce platforms: If you sell products on large eCommerce platforms like Amazon, eBay or Etsy, you can pay to boost the visibility of offerings so they’ll be more likely to show up in customers’ searches. 7. Start an Email Newsletter: Send promotions to customers via email. Get your customers to sign up for updates by offering exclusive discounts, early access or other incentives.

Social Media Advertising Ideas:

1. Advertise on Facebook: Facebook is the most popular social media platform with over 1.4 billion daily users. Advertising options for businesses range from boosting the reach of a post to placing ads that promote your product and if you’re looking to start conversations with customers, Facebook’s Messenger platform offers an advertising option to make it easy for customers to reach out to you. 2. Create YouTube Video Ads: YouTube offers several options for short video advertisements that play before videos on its site and app. 3. Use LinkedIn Ads: For businesses that target professionals or other businesses, make use of LinkedIn ads. While more expensive than other social platforms, LinkedIn ads may prove out to be more targeted. For B2B businesses, they may be the best. 4. Promote social posts to encourage sharing: Social media platforms including Twitter, Instagram, and Pinterest offer advertising options to boost the visibility of posts. These options can jump start engagement, leading to more sharing of your content naturally. 5. Create a sponsored Snapchat lens or filter: If your business is especially popular with young people and creatives, you could take advantage of some of Snapchat’s advertising options, including the ability to sponsor lenses or filters that promote your business. 6. Work with influencers on a campaign or create and Affiliate Program: Work with influencers relevant to your target market to spread the word about a particular campaign. Find influencers with an authentic following and encourage them to share their experience with your product. you compensate online publishers or influencers for the sales they drive to your website, based on tracking links you set up. Be sure to disclose per FTC Rules, as required.

Local Advertising Ideas:

1. Make the most of Business Cards: Include a discount code on the back of your card, and place a stack on your reception desk or checkout counter. You can also give every satisfied customer a few of your cards (with or without a discount code) so they can hand them out to neighbors and friends. It’s a good way to encourage referrals. 2. Sponsor a Local Event: Contribute financially toward local charitable or community events or make an in-kind product donation. 3. List your business in the Yellow Pages: Printed Yellow Pages may be going away, but they are not gone. They are transitioning to the online world. To gain visibility, get a free listing. 4. Offer Local Deals or Coupons: Use a limited-time promotion through “deal” services like Groupon. Offer a discount to get more customers to discover your business and visit it. A variation is to include coupons or special offers in local coupon books like Clipper Magazine or mailers such as ValPak. 5. Post on Community Billboards: Take a look around your local community to find businesses or landmarks that have bulletin boards allowing open posting. Then create tear-off flyers or signs. 6. Sponsor a Local Sports Team: Make a donation in exchange for shirts with your business name and logo. 7. Create Refer-a-Friend Promotions: If you send regular bills to customers, include a small flyer or card offering a bonus to those who refer new customers. 8. Set Up Shop at a Local Festival: If your community has any local fairs or festivals where businesses can purchase booths, you can set up shop there and meet with local consumers or even offer product samples.

Outdoor Advertising Ideas:

1. Add Signage to your location: The area right outside your store or business is super valuable. Make sure to follow any local zoning rules and then add a well designed and visible sign that advertises your business favorably. 2. Use Human Billboards: To call attention to your business from the street corner, hire a human billboard, that is, people who stand in the corner with a sign, usually paid hourly. 3. Wrap your vehicle: If your business has vehicles that take you to service appointments, like HVAC trucks, you can buy vehicle wraps that turn your mode of transportation into a mobile advertisement. Better yet, park your wrapped vehicle prominently in front of your place of business when it’s not in use. 4. Advertise at unconventional places: Finally, no collection of small business advertising ideas would be complete without something you might not typically think of. So, consider physical ads in unusual spots. This could include ads inside elevators or near escalators. You can even buy ads on shopping carts at your community grocery store.