#tangible impact

[brandonwheelz1]

Differences Between Digital and Outdoor Advertising

Differences Between Digital and Outdoor Advertising

CONTENT OVERVIEW

I. Introduction

Brief overview of the topic

II. Digital Advertising

Definition

Types of Digital Advertising

Advantages of Digital Advertising

III. Outdoor Advertising

Definition

Types of Outdoor Advertising

Advantages of Outdoor Advertising

IV. Differences between Digital and Outdoor Advertising

Key Differences

V. Conclusion

I. Introduction:

In today's world, businesses have several options when it comes to advertising. With the rise of digital technology, digital advertising has become a popular choice. But, outdoor advertising still holds its ground. In this article, we'll look at the differences between digital and outdoor advertising and help you understand the benefits of each type of advertising.

II. Digital Advertising:

Digital advertising refers to the use of digital channels such as websites, social media, search engines, and mobile apps to promote a product, service, or brand. It allows for targeted audience reach and measurable results, with the ability to make real-time adjustments. Digital advertising is cost-effective, but can be more expensive compared to other forms of advertising.

Types of Digital Advertising:

Search engine advertising

Social media advertising

Mobile advertising

Video advertising

Advantages of Digital Advertising:

Targeted audience

Cost-effective

Measurable results

Real-time adjustments

III. Outdoor Advertising:

Outdoor advertising refers to advertising through physical media such as billboards, transit advertisements, and street advertising. It has a large audience reach and can be cost-effective for high impact ads, creating a tangible impact and good for building brand awareness. However, it provides limited measurable results compared to digital advertising.

Types of Outdoor Advertising:

Billboards

Transit advertisements

Street advertising

Building advertisements

These are all types of outdoor advertising, which refers to advertisements that are displayed in public spaces outside of buildings. Each of the listed forms refers to a specific way in which outdoor advertising is accomplished:

Billboards are large, freestanding structures that display advertisements, often along highways and in high-traffic areas.

Transit advertisements refer to advertisements that appear on vehicles like buses and trains, as well as on subway or bus stations.

Street advertising involves posters, banners or signs attached to street furniture, buildings or on the street itself.

Building advertisements refer to the use of buildings or their facades as a display surface for advertisements.

Advantages of Outdoor Advertising:

Large audience reach

Cost-effective for high impact ads

Tangible impact

Good for building brand awareness

IV. Differences between Digital and Outdoor Advertising:

Key Differences:

Audience reach

Cost-effectiveness

Measurable results

Tangible impact

Flexibility

Creative limitations

Geolocation targeting

Environmental impact

Reach and frequency

Interactivity

Audience reach: Digital advertising allows for targeted audience reach through channels such as websites, social media, and search engines. Outdoor advertising, on the other hand, has a larger audience reach through physical media such as billboards and transit advertisements.

Cost-effectiveness: Digital advertising can be cost-effective, particularly when compared to traditional forms of advertising such as television and print. However, the cost of digital advertising can vary greatly depending on the specific channel and target audience. Outdoor advertising can also be cost-effective, particularly for high impact ads such as billboards.

Measurable results: Digital advertising offers measurable results through metrics such as clicks, conversions, and impressions. This allows advertisers to adjust their campaigns in real-time to optimize performance. Outdoor advertising, however, provides limited measurable results and relies more on brand recall and impact.

Tangible impact: Outdoor advertising creates a tangible impact with its physical presence, particularly for high impact ads such as billboards. Digital advertising, on the other hand, relies more on the use of metrics to measure its impact.

Flexibility: Digital advertising allows for real-time adjustments and changes to campaigns, whereas outdoor advertising typically requires more lead time for changes or updates.

Creative limitations: Digital advertising has the ability to use interactive and dynamic elements such as video and animation, whereas outdoor advertising has limited creative capabilities.

Geolocation targeting: Digital advertising allows for targeting specific geographic locations through GPS technology and IP addresses, whereas outdoor advertising is limited in its ability to target specific geographic locations.

Environmental impact: Outdoor advertising has a potential impact on the environment through the production and disposal of physical media such as billboards. Digital advertising, on the other hand, has a lesser impact on the environment but may consume energy in data centers.

Reach and frequency: Digital advertising allows for a large number of impressions and a high frequency of exposure to the target audience, whereas outdoor advertising has a more limited reach and frequency.

Interactivity: Digital advertising allows for two-way communication and interactivity with the audience, whereas outdoor advertising is limited in its ability to engage with the audience.

In conclusion, both digital and outdoor advertising have their advantages and disadvantages. The type of advertising that is right for your business will depend on your specific advertising goals, target audience, and budget. It's important to understand the differences between digital and outdoor advertising to make an informed decision.

V. Conclusion:

In conclusion, both digital and outdoor advertising have their advantages and disadvantages. The type of advertising that is right for your business will depend on your specific advertising goals, target audience, and budget. It's important to understand the differences between digital and outdoor advertising so you can make an informed decision for your business.

[xoxoemynn]

For OFMD Tumblr friends who want a S3 and are scared of Twitter

First, no judgment from me. I very much get it. I resisted Twitter for a long time, and even though I'm now a bit more comfortable on it, it's still not my Fandom Home. There are a TON of valid reasons not to be on Twitter, but if you REALLY want to keep OFMD visible right now and help its chances of returning for a third season, Twitter is the best place to do it. Like it or not, Twitter is still the best social media platform for raising awareness and for instant news updates.

Tumblr posts don't make headlines. Topics that have been trending on Twitter do. And if we want this show to come back, we need to make OFMD impossible to ignore.

By now you've probably seen just how close we came to a S3, and if you're like me, you are RAGING and donning your battle jacket. But I get it can be intimidating to get on Twitter for the first time, so I thought I'd address some common anxieties I see. I'll put below a cut because this got a bit long, but I promise it's a quick read.

I don't know what to say! Where do I even start? That's okay! You don't have to create your own tweets (although it's great if you do). Amplifying other people's posts is also important. Go ahead and like/retweet/reply to other people's posts. This may also help you get an idea of what you may like to say in your own tweets.

Hashtags...yes? Yes! Although don't use too many or you may get flagged as a bot. The biggest one that seems to be emerging is #SaveOFMD. Other popular ones are #RenewAsACrew, #RenewOurFlagMeansDeath, and of course, #OFMD and #OurFlagMeansDeath.

Should I just be tagging all the streaming services? Per @renewasacrew, no. It's counterproductive. You'll want to tag one streamer at a time and be specific. Below is an example of a tweet I made the other day -- use specific reasons why that that particular streamer may benefit from picking up OFMD.

I'm scared. People are mean. Yeah, people are mean. But I will say the vibes over at OFMD Twitter are currently the best I've ever seen them. People seem to have united for the greater good and are being overwhelmingly positive and just trying to do whatever we can to save the show. (That said, again, I already had a pretty curated feed, and was very liberal with blocking users/terms I didn't want to see, but I've been able to spend so much more time in the For You tab than I ever have without being jump scared by something.)

But I don't know anyone there! Wouldn't I just be shouting into the void? Not if you use the hashtags! Fans are being really good about following those and engaging with the tweets. Plus, [Stede voice], I'm your friend. I'm xoxoemynn over there as well, I'll follow you back and engage with any of your posts that I see. Plus, what's been REALLY lovely to see is that SO many lurkers have come out of lurkerdom to support the efforts, and they are being welcomed with open arms, so you will not be alone. Again, I am telling you, vibes? Best I've ever seen them.

I can't get sucked into another social media platform, I don't have the time. The beauty here is you don't need to spend a lot of time. I've been on Twitter more in the past week than I have in the entire year I've had an account, and I'm still only on for maybe an hour total the entire day? I open the app, I check a couple accounts, I engage with a handful of posts, and I close the app. It takes all of five minutes. It's an extremely small lift that can have a very big impact.

My bet is on Zaslav expecting us to be upset, and that there may be a day or two of outrage, but then we'd move on. I'm sure right now he's trying to convince everyone that this is a fluke, and that it'll blow over soon. Don't let him win. Keep OFMD in the news. Be loud (but polite) and make Max and other streamers take note of what a passionate, loyal fan base this show has. Make their stocks continue to drop. Make it clear this is NOT just a fluke, it is NOT business as usual. It's a BIG fuck up with lasting consequences.

Twitter, for all its sins, is the best place to do this.

Now let's get our damned show back.

[elftwink]

to preface this post i am anti-advertising i think we should explode the entire industry but it's sooo funny when you people make posts like "and they don't even work!!" like. sorry to be the bearer of bad news but yes they do. that's why we have to put up with so many despite everyone hating them and thinking its annoying. because they actually work really well and make a shit load of money

[reading-comp-posting]

Is this a gimmick blog? Like is it intended to be silly? Or is it intended to be thought provoking or insightful and it just feels silly because it's tumblr posts

To answer your question: both, sort of.

I definitely consider this blog to be mostly silly, but I do (with obvious exceptions) take the reading comprehension part seriously. I think that posts as works are generally overlooked, and some of that feeling was definitely also a reason I started doing this.

[footballshowrot]

having a normal one👍

[54625]

On the outside I haha and joke but on the inside I have been crushed by two lorries driving towards me full speed

[moshaeu]

more sumeru duos

[seaslimes]

Thinking once more about the F/F AO3 stats issue. Really struggling with the urge to write "issue" there too, LOL.

I know that call-to-action doesn't always go well, and that I exist as a drop in the bucket compared to millions of Tumblrites & AO3 users. But the curse of seeing yet another post which discusses how horri-bad these stats are, when the differences within the individual fandoms is often so manageable. It drives me insane.

There's a couple versions of these "wow, M/M fics are more popular and that's bad because of X issue" posts that have screenshots of laughable disparities. Stuff like 500 more M/Ms than F/Fs. That is a genuinely amusing number, because with the help from a fraction of the thousands who share any post like that, this very scary gap would cease to exist.

So, anyway. I'm considering some sort of fandom roundup wherein I have folks vote on a fandom with F/F to M/M "disparity" which I will then run a "break the ratio" event on. Encouraging people to write fics until the ratio evens. IDK, is that something that people would be interested in? I could be crazy but this rubber room squeaks and I think the rats are talking about me.

[toasteaa]

Rambling because I want to put the thoughts down somewhere and these are thoughts that will probably be disproven the second I look back at the genshin wiki but WHATEVER, I'm having a thought -

Something about the idea of visions putting an elemental stream inside of their wielders or a way for them to connect with the elemental flow of the world around them...like yes, I know the visions are physical manifestations of their holder's ambitions and dreams, but it's never really addressed how this actually works. We know if someone's vision is taken away or destroyed, it's like a physical part of them is also removed/destroyed. We also know that when a vision holder dies, their vision also fades. It can be understood then that visions are more like conduits for their holders to connect with an elemental stream and channel elemental abilities.

But that doesn't explain *where* the elemental energy is coming from.

I like to think all beings - human or otherwise - are able to connect to the elemental energy flowing throughout Teyvat, but there's a difference in having the ability to do so versus gaining the means to do so. Beings that are native to Teyvat - which are, without going into extreme detail, literally all elemental beings and creatures except humans - are inherently in tune with the waves of elemental energy that makes up their world. It's why they don't need visions to use elemental abilities. Think of creatures like slimes, regisvines, vishaps, etc.

Humans on the other hand can gain the ability to tap into this greater pool of elemental energy, but aren't inherently able to connect to it from birth. But just like each elemental being has a specific element that they can connect to, visions grant humans the ability to connect to one specific elemental stream of energy - which is why you have seven different vision types. When a human is given a vision, it's also like a door is opened or a pipe is unclogged and allows the elemental stream to pour inside of them. When they use their elemental abilities, the pool empties and has to take a short amount of time to refill - such is the same with native creatures of Teyvat on a similar but different scale (see pyro slimes that go out for a bit vs a pyro user having to wait a recovery period before using their elemental skill again).

Remove someone's vision and you remove their ability to connect to this elemental stream. However, it does not close the door that was already opened - once the vision is returned, the vision holder can resume using it as if it was never lost. Though I also think, unlike elemental creatures that constantly have an inward and outward flow of energy, this can cause a buildup of excess elemental energy that the human body cannot regulate. Overabundance of any form of elemental energy in a human body runs the risk of driving them mad, turning them into a "lesser" elemental being or, potentially even worse, cause them to be reabsorbed into the elemental stream as a whole.

We, of course, have never seen this happen to anyone in game but...idk, it's just something I'm thinking about at the moment and needed to get out of my system for now.

[darkeyedghost]

I can't believe Nigel Farage has officially become an MP, for fucks sake

[uhbasicallyjustmilex]

don’t even speak to me about all the little moments like this where you catch hints of miles’s accent having integrated itself into alex’s voice. just. don’t even speak to me.

[xoxoemynn]

It's Crying For No Discernible Reason Except For The Fact I Really Miss Our Flag Means Death And Still Can't Believe It Was Cancelled hours.

[werewolf-transgenderism]

I have so much LOVE in my HEART for other people but I am SO BAD at being a human person and thus cannot form deep and meaningful connections with others

[danieyells]

WHAT DO YOU MEAN THE SPECIAL EQUIPMENT HAVE THE SAME KINDS OF SUB STATS AS FUCKING WARDING CARDS!!!!

THAT IS SO MUCH STUFF FO HAVE TO UPGRADE WHERE DO YOU THINK I AM GOING TO GET THE RESOURCES!!!!

[cavennmalore]

what if it’s you

tam cam????? unfortunately my only claim to fame there is that i coined it😔

[wolf-twenty-one]

i say this as someone who has been lucky enough to be given many good things: very few things are earned, mostly things are a game of roulette. good things don't come to those who deserve it in the same way that bad things don't come to those who deserve it; you were in the right place at the right time and it worked out; you had a lot of people helping you at every step of the way; there is no such thing as karma; there are lots of people who are as good as you who won't have the same opportunities or be as lucky.

the universe is entirely neutral, this is not a bad or good thing, just remember that no one is especially deserving of something over anyone else. there is no cosmic balance you just have to do your best and keep showing up, and hold your hand out to help anyone that gets shuffled to the bottom of the pile.