#geolocation targeting

[brandonwheelz1]

Differences Between Digital and Outdoor Advertising

Differences Between Digital and Outdoor Advertising

CONTENT OVERVIEW

I. Introduction

Brief overview of the topic

II. Digital Advertising

Definition

Types of Digital Advertising

Advantages of Digital Advertising

III. Outdoor Advertising

Definition

Types of Outdoor Advertising

Advantages of Outdoor Advertising

IV. Differences between Digital and Outdoor Advertising

Key Differences

V. Conclusion

I. Introduction:

In today's world, businesses have several options when it comes to advertising. With the rise of digital technology, digital advertising has become a popular choice. But, outdoor advertising still holds its ground. In this article, we'll look at the differences between digital and outdoor advertising and help you understand the benefits of each type of advertising.

II. Digital Advertising:

Digital advertising refers to the use of digital channels such as websites, social media, search engines, and mobile apps to promote a product, service, or brand. It allows for targeted audience reach and measurable results, with the ability to make real-time adjustments. Digital advertising is cost-effective, but can be more expensive compared to other forms of advertising.

Types of Digital Advertising:

Search engine advertising

Social media advertising

Mobile advertising

Video advertising

Advantages of Digital Advertising:

Targeted audience

Cost-effective

Measurable results

Real-time adjustments

III. Outdoor Advertising:

Outdoor advertising refers to advertising through physical media such as billboards, transit advertisements, and street advertising. It has a large audience reach and can be cost-effective for high impact ads, creating a tangible impact and good for building brand awareness. However, it provides limited measurable results compared to digital advertising.

Types of Outdoor Advertising:

Billboards

Transit advertisements

Street advertising

Building advertisements

These are all types of outdoor advertising, which refers to advertisements that are displayed in public spaces outside of buildings. Each of the listed forms refers to a specific way in which outdoor advertising is accomplished:

Billboards are large, freestanding structures that display advertisements, often along highways and in high-traffic areas.

Transit advertisements refer to advertisements that appear on vehicles like buses and trains, as well as on subway or bus stations.

Street advertising involves posters, banners or signs attached to street furniture, buildings or on the street itself.

Building advertisements refer to the use of buildings or their facades as a display surface for advertisements.

Advantages of Outdoor Advertising:

Large audience reach

Cost-effective for high impact ads

Tangible impact

Good for building brand awareness

IV. Differences between Digital and Outdoor Advertising:

Key Differences:

Audience reach

Cost-effectiveness

Measurable results

Tangible impact

Flexibility

Creative limitations

Geolocation targeting

Environmental impact

Reach and frequency

Interactivity

Audience reach: Digital advertising allows for targeted audience reach through channels such as websites, social media, and search engines. Outdoor advertising, on the other hand, has a larger audience reach through physical media such as billboards and transit advertisements.

Cost-effectiveness: Digital advertising can be cost-effective, particularly when compared to traditional forms of advertising such as television and print. However, the cost of digital advertising can vary greatly depending on the specific channel and target audience. Outdoor advertising can also be cost-effective, particularly for high impact ads such as billboards.

Measurable results: Digital advertising offers measurable results through metrics such as clicks, conversions, and impressions. This allows advertisers to adjust their campaigns in real-time to optimize performance. Outdoor advertising, however, provides limited measurable results and relies more on brand recall and impact.

Tangible impact: Outdoor advertising creates a tangible impact with its physical presence, particularly for high impact ads such as billboards. Digital advertising, on the other hand, relies more on the use of metrics to measure its impact.

Flexibility: Digital advertising allows for real-time adjustments and changes to campaigns, whereas outdoor advertising typically requires more lead time for changes or updates.

Creative limitations: Digital advertising has the ability to use interactive and dynamic elements such as video and animation, whereas outdoor advertising has limited creative capabilities.

Geolocation targeting: Digital advertising allows for targeting specific geographic locations through GPS technology and IP addresses, whereas outdoor advertising is limited in its ability to target specific geographic locations.

Environmental impact: Outdoor advertising has a potential impact on the environment through the production and disposal of physical media such as billboards. Digital advertising, on the other hand, has a lesser impact on the environment but may consume energy in data centers.

Reach and frequency: Digital advertising allows for a large number of impressions and a high frequency of exposure to the target audience, whereas outdoor advertising has a more limited reach and frequency.

Interactivity: Digital advertising allows for two-way communication and interactivity with the audience, whereas outdoor advertising is limited in its ability to engage with the audience.

In conclusion, both digital and outdoor advertising have their advantages and disadvantages. The type of advertising that is right for your business will depend on your specific advertising goals, target audience, and budget. It's important to understand the differences between digital and outdoor advertising to make an informed decision.

V. Conclusion:

In conclusion, both digital and outdoor advertising have their advantages and disadvantages. The type of advertising that is right for your business will depend on your specific advertising goals, target audience, and budget. It's important to understand the differences between digital and outdoor advertising so you can make an informed decision for your business.

[steampunkforever]

My tumblr follower demographics mean that you probably have no idea about what the newest trend in tacticool circles is, but I need you guys to know that the big trend with wannabe special forces hypebeasts is a little phone carrier you strap to the front of your body armor because they’re basically iPad kids at this point.

[catshinji]

australian activists were arrested earlier today while protesting at the Pine Gap US military base, which uses satellite surveillance and geolocation to provide intelligence to the IDF

the IDF's ability to target with pinpoint accuracy comes from the US operations on australian soil

there needs to be a stronger demand here to close that fucking base.

[sealsdaily]

Hi! I really love ur content ^_^ I do however want to point out that a LOT of what's being spread on tumblr about the KOSA bill is misinformation (including what you reblogged earlier today). I work in social media research and my lab has been following the bill for quite some time; the bill is primarily aimed at reducing targeted advertising and exploitation of children under 13 years old (specifically, it aims to make transparency mandatory on developers' ends, and to start limiting people's ability to communicate with children, preventing people from viewing children's personal data, limiting positive reinforcement for staying on apps, & restrict geolocation sharing of children's accounts). There's also been a LOT of people rbing posts that say you'll be required to verify your accs with govt id, but that is mentioned nowhere in the bill. I know that this isn't directly related to what your blog is about but given how big the spread of misinformation about KOSA is, I wanted to reach out. I am also more than happy to elaborate more on what IS stated in the bill if you (or anyone else) wants that!!

Hrm. I'll delete the post then, id appreciate others weighing in on this because I'm not american and really don't know enough about kosa

[zvaigzdelasas]

“Cyprus will be part of this war too” if it opens its airports and bases to Israeli forces, Hassan Nasrallah said in a televised address that came just a day after Israel warned the powerful Iran-backed militant group that the prospect of “all-out war” was “getting very close.”

The comments by the Hezbollah leader are the first time he has threatened Cyprus, a member of the European Union that lies in the Mediterranean sea, roughly 125 miles (200 kilometers) from Lebanon, and which has held joint military exercises with Israel since 2014 and as recently as last year.

Nasrallah’s threat came as part of a fiery response to Israel’s warning that saw him boast of his group’s growing capabilities and threaten to “shake the pillars” of Israel if a war “were to be imposed on Lebanon.[...]

[On Tuesday] Hezbollah flaunted a 9-minute video filmed by a drone showing civilian and military locations in and around one of Israel’s largest cities, Haifa. The video prompted Israeli Foreign Minister Israel Katz to warn of an “all-out war” in which “Hezbollah will be destroyed, and Lebanon severely beaten.”

On Wednesday, Nassrallah celebrated the video as evidence of its growing ability to gather intelligence.

“The enemy knows that no place in the entire (state) is safe from our missiles, and it won’t be arbitrary. Everything will be deliberately targeted,” Nasrallah said in his speech.

“We have long hours of footage of Haifa, of the outskirts of Haifa, and what comes after Haifa, and after after Haifa,” Nasrallah said, in an apparent reference to a Hezbollah slogan from the 2006 war with Israel, when the group’s rockets hit Haifa for the first time.

In response to the threat by Nasrallah, Cyprus’ President Nikos Christodoulides said the island was in “no way involved in the war conflicts.”[...]

Parts of the Hezbollah footage, filmed in the daytime, claimed to show Krayot, a cluster of “highly populated” residential cities north of the Israeli city of Haifa and 28 km (17 miles) south of the Lebanese border, along with malls and high rises.

Other parts claimed to show a military complex near Haifa belonging to Israeli weapons manufacturer Rafael – including Iron Dome batteries, missile storage sites and radar sites – and military boats, ships and oil storage depots in the port of Haifa.

CNN analysis has geolocated the video to a number of locations around Haifa. Those locations include a number of sensitive areas, including at least two military installations: a base in northern Haifa and the port of Haifa. The drone also flew over the oil tanks that sit north of Haifa, the Haifa airport and several residential areas.

CNN also analyzed the shadows in the videos, which indicate the drone mission over Haifa lasted multiple hours, or took place over multiple days. The analysis shows parts of the video have been sped up.[...]

Hezbollah has claimed the video was the “first episode,” suggesting more videos would surface from deep inside Israeli territory.[...]

The release of the footage comes as Israel’s military says it has “approved and validated” operational plans for an offensive in Lebanon and made decisions on increasing the readiness of troops in the field.[...]

Hezbollah has fired more than 5,000 rockets, missiles and drones at northern Israel since October 7, claiming that its attacks are in solidarity with the Palestinian people.

Hezbollah has said in the past that it will only stop firing on Israel if Israel stops the war in Gaza.

"Opening Cypriot airports and bases to the Israeli enemy to target Lebanon would mean that the Cypriot government is part of the war, and the resistance will deal with it as part of the war," Nasrallah threatened.[...]

“Hezbollah is not far away at all. If they can target the outskirts of Tel Aviv then they can hit Cyprus. It’s not something that can be excluded,” Haritos said.

Nasrallah’s threat against Cyprus came as its foreign minister, Constantinos Kombos, wrapped up a meeting on Monday in Washington with his counterpart Antony Blinken.

“Cyprus is an important player in the region, and a partnership for the United States that we deeply value,” Blinken said.

Since 7 October, Cyprus has emerged as a hub for US special forces. US Naval Special Warfare Operators conducted joint training with Cypriot counterparts this year. Cyprus also actively billed itself as a staging ground for aid into Gaza and the Port of Larnaca has been the first point of entry for aid traveling to the US-built pier in Gaza. [...]

In the last decade, Israel has grown increasingly close to both Cyprus and Greece.[...]

Cyprus was a founding member of the Eastern Mediterranean Gas Forum, which sought to deepen energy cooperation with Israel and Arab states, amid maritime tensions with Turkey. Last year, Cyprus pushed to cement its energy ties with Israel by lobbying for a new gas pipeline between the two, MEE reported.

Cyprus, like Greece, has also benefitted from an influx of Israeli real estate investment in recent years, ironically, along with renewed interest from Lebanese investors. [...]

Israel's air force has reportedly also used Cypriot airspace to conduct a drill simulating the scenario of an Iranian attack on Israel.

But Cyprus has been cooperating with Israel on security for years.

Since 2021, it has participated with Greece and the US in annual naval exercises under the moniker "Noble Dina". They also conducted largescale naval exercises in 2023 that saw Israeli naval fleets sail to Cyprus.

Israeli special forces also train in Cyprus where the rocky terrain resembles Lebanon.[...]

Middle East Eye reported on Wednesday, that US envoy Amos Hochstein told Lebanese officials that the US would back an Israeli offensive on Lebanon after five weeks if there was no halt to daily fighting between the Iran-backed group and Israel.

“Throwing Cyprus into the mix means Nasrallah is under pressure and believes Israel may go ahead with an attack,” Harari said.[...]

In 2018, [Cyprus] signed a bilateral security cooperation statement and in 2022, US President Joe Biden's administration lifted a decades-old arms embargo on the island.[...]

Cyprus's burgeoning relations with Israel marks an extraordinary change since its independence from British colonial rule in 1960 when the country's then-leader, Greek Orthodox Archbishop Makarios III, welcomed figures like Gamal Abdel Nasser and the island openly embraced Palestinian resistance fighters.

For years, Cyprus harboured anti-Americanism over lingering frustration that the US quietly backed Turkey’s 1974 invasion of the island after a failed coup attempt to unite it with Greece. Turkey maintains more than 35,000 troops in occupied northern Cyprus.[...]

"[Nasrallah] is saying if you help Israel there will be ramifications."

19 Jun 24

[brostateexam]

He recognizes the precise rusty hue of Beninese soil. He can sense when grass is Mongolian. His astonishing skill extends beyond the game, too. He geolocates old family photos sent in by his fans, and when a TikTok influencer tried to gatekeep the source of New York’s “best” bagels (“you’ll never taste this goodness”), Rainbolt used subtle visual details to identify the restaurant. (It was Bagel Market.) His ability is uncanny, even unsettling, and he performs it with the shtick of an evil genius. “Nice,” goes his deadpan catchphrase, mumbled when he lands on or near his target. “We’ll take that.”

Rainbolt knows nearly nothing about lands beyond Street View’s reach. Up until a year and a half ago, he owned no functional passport and had never left North America. Late in 2022, though — after an evening spent, as usual, on GeoGuessr — he felt an unfamiliar pull. He imagined himself strolling the exotic roads he had memorized on his screen. He thought about glimpsing distinctive bollards I.R.L., seeing the world’s telltale street lamps in 3-D fullness. He had a yearning to view streets.

So Rainbolt sold his possessions, gave up his apartment and decided to live off earnings from his GeoGuessr content. He applied for an expedited passport; the day after it arrived, he purchased a flight to Germany. Back then, the country’s most recent Street View images were from 2009, and he was curious how the streetscapes might have changed. “Germany got an update,” he thought, after he landed. When we spoke over a video call last month, I asked what it felt like to “discover” a place he had already taxonomized in his head: Did memorizing Street View spoil travel? It was true, he told me, that walking around reminded him of playing the game. “You feel oddly familiar with a lot of the world,” he said — “like you’ve been there before.” (x)

[mariacallous]

After months of attrition warfare, Russia is once again on the march in Ukraine, this time targeting Kharkiv, the country’s second-largest city, which is just a stone’s throw from the border with Russia. 

The attack, currently focused on breaching defenses north of the city, has already picked up steam as Ukrainian troops still wait for Western weapons to arrive en masse. Ukraine has evacuated 8,000 people from the Kharkiv region during the five-day assault, according to the national emergency services. Ukrainian President Volodymyr Zelensky has canceled his foreign trips. And Ukrainian troops appear to be backing off the city of Vovchansk, a central front-line defensive position near Kharkiv.

Outgunned and outmanned, frustration is mounting in Kyiv. Ukrainian officials say Russia has succeeded in making tactically significant gains around Kharkiv in recent days in part because the Biden administration has forbidden Ukrainian troops from using U.S. weapons to fire on Russian positions across the border inside Russia. 

These targets are right in front of Ukrainian troops—Kharkiv is only 25 miles from the Russian border. They can geolocate them. But Ukrainian officials say they’re not being allowed by the White House to fire their guns en masse to hit them. 

“Easy target but no permission,” said Davyd Arakhamia, a close ally of Zelensky and the parliamentary leader of the Servant of the People party. The Russians “know that we have this limitation, political limitation, on [our] weapons. So they put the attack systems on Russian territory.”

If the Biden administration lifted that restriction, Arakhamia said, “this situation in Kharkiv would be nonexistent.”

“It’s like if somebody attacks Washington, D.C., from Virginia, and you’re saying that we can’t hit Virginia for some reason because you don’t want us to escalate with Virginia,” Arakhamia said.

Although U.S. Secretary of State Antony Blinken said during a meeting with his Ukrainian counterpart, Dmytro Kuleba, on Wednesday that Ukrainian troops can target whatever they want with U.S. weapons, Ukrainian officials insist that so far, they’ve seen no change in policy from Washington. A National Security Council spokesperson, speaking on condition of anonymity, said the U.S. position not to encourage or enable Ukrainian strikes inside Russia had not changed.

“We’re not asking to shoot Moscow or something like that,” said Oleksandra Ustinova, the head of the Holos faction in Ukraine’s parliament. 

Ukrainian officials believe that the Russians aren’t trying to occupy Kharkiv as they did last time. Instead, officials say, the Kremlin is trying to destroy the city, using glide bombs that Kyiv has no ability to intercept without more air defense.

The Institute for the Study of War, a Washington-based think tank tracking the conflict, reported on Tuesday that Russia appeared to be prioritizing creating a buffer zone on the border instead of a deeper exploitation to capture territory, although small assault groups have moved into the area. 

But the tactical advances Russia has made around areas such as Vovchansk and Buhruvatka, immediately to the northeast of Kharkiv, using tank units backing up motorized rifle battalions, have been significant enough for Zelensky to cancel his foreign travel, a sign of the seriousness of the assault. In a video message posted to Telegram on Wednesday, Zelensky also urged Western allies to expand the F-16 fighter jet coalition and speed up training and delivery to give Ukraine more air defense cover. 

The Russians have also made tactical adaptations that have put Kharkiv in increasing jeopardy. Back in the summer of 2022, the Ukrainian military had success with the U.S.-provided High Mobility Artillery Rocket System, known as HIMARS, and other multiple launch rockets because Russian troops were fighting in the Donbas and in southern Ukraine—rather than positioning themselves inside Russian territory—and were tactically unprepared for the attacks with Western weapons. 

Now, even though the Ukrainians have a small arsenal of longer-range Western weapons—the 200-mile-range U.S. Army Tactical Missile System, the 250-mile-range British Storm Shadow, and the equivalent French SCALP EG—the Russians have adapted. They’re keeping all of their longer-range weapons on Russian territory, which means that the Ukrainians can’t shoot back. 

There’s also the ongoing problem of a lack of firepower. Ustinova said there are 10 new battalions of Ukrainian troops ready to fight but they have no weapons. 

Ukrainian lawmakers said there aren’t enough air defense systems to shield Ukrainian soldiers on the front lines, let alone protect their cities. Four more U.S.-made Patriot air defense batteries are coming—three from Germany and one from the Netherlands—but the United States isn’t providing any more at the moment. That is creating concern among Ukrainian officials that if the Russians succeed in torching Kharkiv, then places such as Zaporizhzhia, Dnipro, and Sumy, the latter near Kyiv, could be next. 

“Kharkiv is going to turn into Mariupol,” said Ustinova, referring to the midsized Ukrainian city that was leveled by Russian attacks and occupied by the Kremlin in 2022.

[allthebrazilianpolitics]

Why is Brazil’s Spy Agency ABIN Under Investigation?

Brazil’s main intelligence agency is accused of illegally spying on politicians and high-ranking judges who criticized former president Jair Bolsonaro, according to documents unsealed by the Supreme Court in January 2024. Three Supreme Court justices are among those allegedly targeted by Agência Brasileira de Inteligência (ABIN).

According to a police statement, their investigations under Operation Last Mile indicate a "criminal group" created "a parallel structure within the Brazilian Intelligence Agency (ABIN) and used its tools and services for illicit acts, producing information for political and media purposes, for personal gain and to interfere in federal police investigations".

Police allege that the rogue intelligence operatives illegally monitored public authorities and others using mobile device geolocation tools without judicial authorization. The name ‘Operation Last Mile’ is reportedly a reference to FirstMile software, developed by Israel’s Cognyte to track cell phones and geolocation data.

Police have so far searched the home and offices of Congressman Alexandre Ramagem, a former spymaster under ex-president Jair Bolsonaro who served from 2019 to 2022. ABIN’s former chief denied any wrongdoing and called the allegations politically motivated.

Continue reading.

[saide-hossain]

Let's understand HTML

Cover these topics to complete your HTML journey.

HTML (HyperText Markup Language) is the standard language used to create web pages. Here's a comprehensive list of key topics in HTML:

1. Basics of HTML

Introduction to HTML

HTML Document Structure

HTML Tags and Elements

HTML Attributes

HTML Comments

HTML Doctype

2. HTML Text Formatting

Headings (<h1> to <h6>)

Paragraphs (<p>)

Line Breaks (<br>)

Horizontal Lines (<hr>)

Bold Text (<b>, <strong>)

Italic Text (<i>, <em>)

Underlined Text (<u>)

Superscript (<sup>) and Subscript (<sub>)

3. HTML Links

Hyperlinks (<a>)

Target Attribute

Creating Email Links

4. HTML Lists

Ordered Lists (<ol>)

Unordered Lists (<ul>)

Description Lists (<dl>)

Nesting Lists

5. HTML Tables

Table (<table>)

Table Rows (<tr>)

Table Data (<td>)

Table Headings (<th>)

Table Caption (<caption>)

Merging Cells (rowspan, colspan)

Table Borders and Styling

6. HTML Forms

Form (<form>)

Input Types (<input>)

Text Fields (<input type="text">)

Password Fields (<input type="password">)

Radio Buttons (<input type="radio">)

Checkboxes (<input type="checkbox">)

Drop-down Lists (<select>)

Textarea (<textarea>)

Buttons (<button>, <input type="submit">)

Labels (<label>)

Form Action and Method Attributes

7. HTML Media

Images (<img>)

Image Maps

Audio (<audio>)

Video (<video>)

Embedding Media (<embed>)

Object Element (<object>)

Iframes (<iframe>)

8. HTML Semantic Elements

Header (<header>)

Footer (<footer>)

Article (<article>)

Section (<section>)

Aside (<aside>)

Nav (<nav>)

Main (<main>)

Figure (<figure>), Figcaption (<figcaption>)

9. HTML5 New Elements

Canvas (<canvas>)

SVG (<svg>)

Data Attributes

Output Element (<output>)

Progress (<progress>)

Meter (<meter>)

Details (<details>)

Summary (<summary>)

10. HTML Graphics

Scalable Vector Graphics (SVG)

Canvas

Inline SVG

Path Element

11. HTML APIs

Geolocation API

Drag and Drop API

Web Storage API (localStorage and sessionStorage)

Web Workers

History API

12. HTML Entities

Character Entities

Symbol Entities

13. HTML Meta Information

Meta Tags (<meta>)

Setting Character Set (<meta charset="UTF-8">)

Responsive Web Design Meta Tag

SEO-related Meta Tags

14. HTML Best Practices

Accessibility (ARIA roles and attributes)

Semantic HTML

SEO (Search Engine Optimization) Basics

Mobile-Friendly HTML

15. HTML Integration with CSS and JavaScript

Linking CSS (<link>, <style>)

Adding JavaScript (<script>)

Inline CSS and JavaScript

External CSS and JavaScript Files

16. Advanced HTML Concepts

HTML Templates (<template>)

Custom Data Attributes (data-*)

HTML Imports (Deprecated in favor of JavaScript modules)

Web Components

These topics cover the breadth of HTML and will give you a strong foundation for web development.

Full course link for free: https://shorturl.at/igVyr

[workersolidarity]

[Russian Forces target a Ukrainian gun truck using the latest generation of Lancet drone]

🇷🇺🇺🇦 🚨 💥UPDATE ON THE RUSSO-UKRAINIAN WAR, EVENTS OF DAY 625💥

According to the Ministry of Defense of the Russian Federation, Russian air defenses working in the SVO Zone destroyed one MiG-29 belonging to the Armed Forces of Ukraine (UAF), Intercepted 5-HIMARS shells, and destroyed 38 UAVs.

In the South Donetsk direction:

Russian Forces are very heavily bombing Ukrainian positions, ammo depots, concentrations of manpower and equipment in Konstiantynivka and Katerynivka.

According to video evidence, Russian Forces were using FAB500 guided bombs to target a Ukrainian ammo depot in Konstiantynivka.

A second video geolocated to Katerynivka shows the successful targeting of a Ukrainian artillery system in this area.

In the north of Mykilske, Russian Forces launched a series of waves of attacks using a variety of MLRS, bombs, drones and artillery before launching ground operations in this area, however the results of Russian operations in Mykilske have not yet been confirmed.

Russian Forces were also using FPV drones to target Ukrainian positions on the eastern outskirts of Vuhledar.

In the Vremivka salient direction:

In the Velyka Novosilka area, Russian Forces used a Lancet drone to successfully target a Ukrainian vehicle on the western flank of the village.

Russian Forces were conducting operations on the western flank of Urazhainoye and Makarivka in recent days, however evidence from this area is lacking.

In the Avdiivka/Donetsk direction:

According to the Ministry of Defense of the Russian Federation, Ukrainian Forces as a result of fighting in the Donetsk direction lost 305 soldiers.

On the north of Avdiivka, Russian Forces have taken the eastern area of Stepove, establishing control over the first streets of the village and launching clearing operations in the eastern residential areas according to both Russian and Ukrainian sources and published videos.

The Ukranian Armed Forces (UAF) published two videos evidencing the Russian advance in this area.

In one published video, Ukrainian Forces were bombing and shelling recently captured Russian positions inside the village of Stepove, followed by an assault by a lone armored vehicle, working on Russian positions using machine gun fire before quickly retreating to continue bombing using FPV drones.

In a second Ukrainian video, a single Ukrainian Leopard MBT and a single Bradley assault positions recently captured by Russian Forces along the railways north of Stepove, however this video was published out of context, and took place before the events in Stepove.

In the south of Avdiivka, Russian Forces launched further offensive operations from the south and southeast of Avdiivka towards the city, improving their positions according to Russian sources, however video evidence is lacking at the moment.

Russian Forces published video showing their work pummeling Ukrainian fortified positions in the southern residential outskirts of Avdiivka, heavily bombing and shelling the same area Russian sources now claim their Forces are attacking towards at this moment.

A second line of attack comes directly to the south of the city, in the direction of Sobornai Street on the southern outskirts.

Russian sources published video of the Russian Airborne Forces heavily bombing Ukrainian fortified positions near the Sobornai Street area and the southern Avidiivka residential areas using a variety of bombs, missiles, and Multiple Launch Rocket Systems (MLRS), targeting fortified trench networks, tunnels, equipment and other fortified positions.

Another published video showed Russian Forces in the area targeting the area of the bridge on the southern part of Sobornai Street using some kind of delayed munition with a large explosion, supposed to house machine gun nests and other firing positions of Ukrainian Forces.

In the west of Avdiivka, in the vicinity of Tonenke, Russian Forces targeted a Ukrainian t-64 MBT north of the village along the treelines.

No other updates from this area, positional fighting continues.In the east of Avdiivka, Ukrainian Forces published a video of the successful targeting of a concentration of Russian armored vehicles using HIMARS MLRS in northeastern Donetsk, in the forest line areas in the vicinity of the village of Krynychna.

Ukrainian Forces were also heavily bombing Russian positions using FPV drones to bomb Russian supply roads in the vicinity of Verkhnitoretske according to video evidence published by Ukrainian sources, and also in the area north of the village of Yasynuvata, also using FPV drones to target Russian armored vehicles and equipment in this area.

Although most of these videos show evidence of suppressive technologies, successful targeting of Russian equipment in the Donetsk area is still a problem for Russian Forces here, as well as for Ukrainian Forces.

In the Zaporizhzhia direction:

According to the Ministry of Defense of the Russian Federation, as a result of fighting in the vicinity of Robotyne, Ukrainian losses amounted up to 50 soldiers and one MiG-29 in the Zaporizhzhia direction.

Russian Forces published video in the vicinity of eastern Robotyne showing the use of MLRS on the concentrations of Ukrainian manpower in this territory.

Russian Forces were also bombing and shelling Ukrainian concentrations of manpower in the trenches in the south and east of Robotyne using a deadly combination of drones and artillery, repelling an attack before it came.

In the Kherson direction:

According to the Russian Ministry of Defense, as a result of complex fire damage, Unrainian Forces in the Kherson area lost up to 60 soldiers.

Russian Forces continued using FAB500 to flatten Ukrainian warehouses and ammunition depots in Baryslav and to its north, in the area north of the Ukrainian foothold in Krynky and the staging ground for offensive operations in this area.

In the vicinity of Prydniprovske, drone footage of the areas under heavy Russian shelling show evidence of dozens of dead Ukrainian infantry in this area unable to be evacuated under constant shelling.

In the Artemovsk direction:

two major updates.

In the Klischiivka area, Russian videos showed heavy usage of FPV drones to clear Ukrainian positions on the north of Klischiivka, confirming Ukrainian control over the northern residential outskirts under heavy Russian assault.

Only a small part of the forest patch area well to the north of the residential outskirts of Klischiivka has been recaptured by Russian Forces as of yet.

In Andriivka, Russian Forces recaptured the area east of the rail lines east of Andriivka that was recently captured by Ukrainian counteroffensive operations in the area.

However, caution is warranted as video is lacking for Andriivka.

In the Siversk direction:

Ukraine Forces rely heavily on FPV drone in this area to assault the supply roads for Russian Forces in the vicinity of Verkhnokomianka, with video showing the targeting of a Russian vehicle on the supply road south of the town.

Russian Forces continue using FAB500 to target Ukrainian strongholds and ammo depots in the area north of Soledar in the vicinity of Rozdolivka.

Ukrainian Forces also published video showing the successful strike against a Russian armored vehicle in the area north of Berestove.

Frontlines remain stable, no changes in territory.

In the Lyman/Kupiansk direction:

According to the Russian Ministry of Defense, as a result of positional fighting in the Kupiansk direction, Ukrainian Forces lost 80 soldiers in this area.

Russian Forces were using FPV dronehe target Ukrainian positions in the vicinity of Dvorichna, with video showing the successful targeting of a Ukrainian stronghold, the third successful targeting video in three days in this city.

No changes in the Krasni Lyman/Kupiansk/Kharkiv territories.

In total, since the beginning of the special military operation, the following have been destroyed: 534 aircraft, 254 helicopters, 8829 unmanned aerial vehicles, 441 anti-aircraft missile systems, 13346 tanks and other armored combat vehicles, 1183 combat vehicles of multiple launch rocket systems, 7059 field artillery guns and mortars, and also 15,194 units of special military vehicles.

@WorkerSolidarityNews

[beardedmrbean]

A former member of the banned Party of Regions was apprehended “red-handed” while conducting reconnaissance near the defense line in Sumy Oblast to determine coordinates and direct Russian precision-guided bomb strikes, Ukraine’s SBU Security Service reported on Telegram on April 8.

The SBU successfully prevented the suspect from passing on the photo and geolocation of the potential next “target” to the Russians.

According to the Prosecutor General's Office, the Russian native, who had been living in Ukraine for a long time, began cooperating with Russian special services in February 2024.

Read also:

SBU apprehends Russian spy directing strikes on Kharkiv

SBU detains two foreigners spying for FSB in Odesa Oblast

He was charged with high treason under Part 2 of Art. 111 of the Criminal Code of Ukraine and could face life imprisonment.

[elsa16744]

How Artificial Intelligence Will Change the Future of Marketing 

Businesses have used artificial intelligence in several operations, and marketing is no exception to this phenomenon. Corporations want to know the impact of AI on marketing research outsourcing to evaluate whether to invest research budgets in artificial intelligence applications. This post will summarize the different aspects of the future of AI in marketing. 

What is Artificial Intelligence (AI) in Marketing? 

Artificial intelligence integrates extensive machine learning models to facilitate the engineering and deployment of self-aware technologies. Therefore, market intelligence firms explore the use cases of AI in marketing. 

How is AI used in advanced marketing techniques? Adaptation intelligence can help you identify customer segments more efficiently and anonymously. AI solutions save your time and company resources by identifying new opportunities through market research outsourcing. 

Besides, AI systems become smarter with time and usage. So, corporations increasingly rely on them for cost optimization and budget projection. Both paid and organic marketing techniques benefit from AI. Likewise, you can develop multiple marketing campaigns targeting precise geolocation. Companies can also offer personalization services without exposing personal data. 

Impact of AI on Marketing 

1| Automated Moderation in Community Marketing 

Community-based marketing involves creating online spaces where consumers, employees, and other stakeholders can interact proactively. You can often create invitation-only communities for different customer tiers. Consider market research outsourcing to discover trends and strategies in community marketing. 

The exclusivity of private or restricted communities helps you review the content without being overwhelmed. After all, customers pay for the membership indirectly when purchasing a product or service from you. However, many brands have publicly available online communities that act as consumer education platforms. 

The effectiveness of community marketing relies on creating a healthy environment to make different customer segments feel welcome and appreciated. Simultaneously, uncivilized behaviors threaten the appeal of online communities. Therefore, market intelligence firms recommend using AI-powered content moderation tools for community marketing. E.g., protecting community members from online harassment and spam. 

2| AI Used in Chatbot Marketing 

Conversational AI chatbots recreate social media messaging experience for website visitors and virtual helpdesks. These techniques, used by market intelligence firms, combine natural language processing (NLP) capabilities with intuitive user interfaces. 

Therefore, you feel like you are talking to an actual human. Meanwhile, an algorithm interacts with you from beyond the screen. Moreover, the AI responses are less formulaic or predictable, unlike the scripted chatbots. So, you get contextual messages and a more organic feel. Modern chatbots highlight the future of AI in marketing, where any company can use always-on, lead nourishing interactions. 

AI chatbots can also improve market research outsourcing by converting online customer surveys into more personable messages. For example, AI chatbot marketing can collect data on a consumer’s profession via exciting conversations instead of an empty form field accompanied by boring instructions. 

3| How is AI Used in Targeted Marketing? 

Online marketing is no longer an optional activity, but it is a highly competitive landscape. Therefore, all corporations must leverage market intelligence firms to explore and implement AI-powered targeted bid optimization. 

Keyword research and bidding for targeted marketing slots on a website or a video are important considerations in digital marketing management. Artificial intelligence firms streamline these processes by facilitating automated bid adjustments for increased exposure in paid marketing techniques. 

Targeted marketing helps you create memorable customer experiences using personal or demographic characteristics data. 

Consider how a young medical student has different priorities than a married person with two kids who is about to retire. So, AI-enabled targeted marketing will adjust your bids to achieve a greater impact. This facility prevents inefficient spending on irrelevant ad impressions. 

Conclusion 

The future of AI in marketing is promising on multiple fronts. AI chatbots enhance consumer engagement while making market research outsourcing surveys more dynamic. Artificial intelligence also helps you maximize the effectiveness of your marketing campaign via smart auto-bidding. 

AI is crucial to increasing the reliability of automated content moderation tools used in community marketing. Besides, reputable firms utilize artificial intelligence to validate consumer responses in market research. 

A leader among market intelligence firms, SG Analytics, empowers organizations to acquire actionable marketing insights for detailed benchmark studies. Contact us today to increase your competitive edge and market share. 

[greenzaku]

How I remember MH17

17 July marks the anniversary of the downing of Malaysia Airlines Flight 17 (MH17) in eastern Ukraine in 2014. All 298 on board, mostly Dutch, Malaysians, and Australians were killed. I had just finished up with a short term job interstate and was looking for further employment at the time, and had the time to follow the reporting of the incident online. In 2014, I would not have guessed that the event would shape my view of discourse and disinformation in eastern Europe for years to come. Ukraine was on the other side of the world and I had no real interest or understanding of the invasion by Russia back then, but people from my country were on that plane, so I paid attention. The blame game started in earnest.

‘Ukraine fired the missile.’

‘Russia fired the missile’

‘It was an accident.’

‘The Ukrainians are looting the crash site.’

‘The Russians are looting the crash site.’

‘Malaysian Airlines was at fault and shouldn’t have been flying over a warzone.’

‘The pilot was at fault.’

‘The investigation is biased towards Russia/Ukraine/Malaysia/Australia/Netherlands...’

‘Russia/Ukraine tampered with evidence...’

It even got ugly in some less reputable ‘news’ sites and far right conspiracy theories spread online, that it was the ‘missing’ MH370 that crashed into the sea months earlier, that the US did it because reasons, islamophobia, men in black, hijackers, crisis actors, aliens... As a queer person, I paid attention to the fact that several AIDS researchers were on board, and stigma surrounding AIDS was and is still very rife, which fed into the more extreme discourse. The world wanted answers.

Round and round it went. It did eventually emerge that Russia, or ‘separatists’ - really Russian proxies - fired the missile, from a Buk launcher that was later filmed being carted back to Russia carrying three missiles instead of its usual four. The billboard was used to geolocate the truck and Buk’s to the border.

Pardon my terrible MSPaint edit.

The still image is grabbed from a video that was posted by Ukraine’s Defense ministry, but forms part of a broader investigation by Bellingcat, an independent collective of open source researchers, that is too detailed to write here but tracked the movements of the Buk and the truck carrying it to and from the launch site. (link: https://www.bellingcat.com/tag/mh17/)

There was nothing wrong with the plane, the pilot, or the flight path. Passenger planes from Air France, Air India and Singapore Airlines were transiting nearby.

Now, it was obvious that MH17 wasn’t an intentional target. The commanders of the brigade that the Buk belonged to initially posted on social media that they had downed a Ukrainian fighter jet, and then rapidly deleted their celebratory comments when photos of the wreckage appeared online. In my mind, all Russia had to do was acknowledge it was a mistake, or a mistake by ‘separatists’, court martial the guy who pulled the trigger, apologise and fork out some form of compensation. Install a plaque at the site, send flowers, and the world would have eventually looked away from the not-really-civil-war in faraway eastern Europe and their brush with a southeast Asian airline.

Why the lies? Acknowledging the mistake would have been magnitudes cheaper and simpler than the overall war effort. Why was continuing to perpetuate a firehose of falsehoods more important than the truth and trying to repair relations? I couldn’t answer those questions then, but now realise that keeping the information space muddied and flooded with crap is now the norm for disinformation coming out of Russia. Its like they can’t help themselves.

Fast forward to today.

The ‘separatist’ commanders are still involved in the invasion of Ukraine, now unmasked as regular Russians. No commercial flights operate over the country for now. Disinformation, so heavily weaponised during the long months of pandemic lockdown and the former president of the US, runs rife. I posted my own little memorials to the tragedy on social media, year after year, and got bot farm and troll reactions downvoting or pushing them into invisibility. I’m not important enough in the big scheme of things to have a flesh and blood russian troll come to debate me, not that I have the time and energy for it. I’m also not the only person who refuses to forget it, even if the loss pales in significance to the atrocities perpetuated on Ukraine from last year. The lies meant that when the 2022 invasion started along with the inevitable discourse, we also remembered which side was more likely to be lying. The Netherlands and Australia are very supportive of Ukraine, Malaysia is officially neutral (mostly due to convoluted reasoning of America = bad imperialists, America supports Ukraine, so supporting Russia good etc) though many individuals still go against the grain to donate or volunteer. I can’t change what others think, but at least I can prevent them from forgetting.

[dialogue-queered]

Extract 1: Nick Waters says hitting a moving target is quite difficult, so you need a precision munition that can manoeuvre in the air with real-time updates.

"If you have three vehicles, over a kind of three-kilometre stretch, these are being targeted with precision — this isn't just a mistake."

"This is a case where these vehicles have been tracked, targeted and then destroyed.

"And it appears that they've been hit very, very precisely — impacted directly into the body.

Extract 2: The convoy had been travelling on a route earmarked as an "accessible road for humanitarian aid" by the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) in late March.

Mr Waters says given the convoy was on that road, it's hard to consider it was an accident.

"It happened on a road that was highlighted as being used for aid deliveries in three large white vehicles, with logos on the roof, which had been deconflicted with the IDF.

"I very much struggle to understand how this could have been a mistake. But it depends on what they mean by a mistake.

Extract 3: Mr [ Raphael] Cohen argues there may have been a breakdown in communication between who was coordinating with the aid workers and feeding information to the Israeli units. 

"When humanitarian aid convoys are coordinated with any military there's usually a specific organisation that does that sort of deconfliction with the humanitarian organisations.

"So the question is, was that information passed on to the tactical units on the ground? Was this tragedy due to a breakdown in communication?

[juh-wasnt-deactivated19691231]

I wonder what combination of targeting and geolocation produced this ad, which is for a credit union that is local and relevant to me (i use them) but clearly thinks i’m several states away

like i’m actually probably a couple miles away but ok

i wonder if this gets geolocated at the DC it was served from. this is quite plausible (given tumblr’s incompetence)! in fact, i would guess that this was served from Council Bluffs, Iowa, which is reportedly about 1750 miles from my current location by car

[kakuzatos]

spam attention in ao3!!

this is one of the 19 spam messages i got and i noticed that it’s all in one fandom. i got targeted for my fugou keiji: bul works, and it all uses anonymous commenting and has a little link. don’t go to that link, it goes to this website named fancydotgirls whatever--i assume it’s just a porn site riddled with viruses. it’s not a safe url. just delete the messages, it’s just there to flood your inbox.

i’ve checked recent works on the fugou keiji: bul fandom, and there are links, so it not only chooses recent works, but past works as well. i found a reddit thread about this and it seems like it targets works regardless of rating. it also only targets anime fandoms.  

anyways, just wanted to let people know, if ever they encounter something like this. i don’t know why ao3 was targeted by scam links, out of all the other sites... but it’s unfunny. if this was a human, the fuck are you doing with your life? to have that energy is astounding. if this was a bot’s doing, still unfunny. 

also! this link comes from mesto, czechia according to its geolocation.