#winningwork

[madstars-festival]

[WINNER INTERVIEW] What It Takes To Win Grand Prix of the Year🏆

: Unbranded Menu team, Brian Lumanog and Sabrina Urbano, from Leo Burnett Manila

Each year, MAD STARS' highest honor, the Grand Prix of the Year, is awarded to two entries, one from the Product & Service (P&S) category and one from the PSA category.

Following our last interview with Takahiro Hosoda, CCO of TBWA Hakuhodo, who led the Grand Prix of the Year PSA winner SHELLMET, we're back with an interview with the P&S winner!

Unbranded Menu was selected for the Grand Prix of the Year P&S category out of 20,282 entries from 63 countries last year!

The campaign rewarded players who found images of McDonald's menu items such as burgers, fries, and ice cream in the game world that were like McDonald's menu items, but unbranded, by capturing them and uploading them with the hashtag #ThisIsMcDonalds.

The campaign engaged gamers through the fun and delicious rewards of finding food images in the game that resembled McDonald's menu items. The campaign engaged 27 million gamers in the Philippines - two-thirds of the country's gamers - and increased sales for McDonald's delivery service, McDelivery, by 35%.

By tapping into the psychology of gamers and connecting gaming and fast food with a simple idea, Unbranded Menu!

Brian Lumanog, associate creative director, and Sabrina Urbano, senior account executive, Leo Burnett Group Manila, who submitted the campaign, tell us the story behind Unbranded Menu!

Congratulations on your Grand Prix of the Year. Where did the idea for the Unbranded Menu come from?

Brian Lumanog: Oh, gee. Thank you so much, MAD STARS! What an honor! We’ve been wanting to do work in gaming with McDonald’s for quite some time, but as you know, getting a brand in a game can be hell expensive. We kind of knew that to succeed, we needed to pin down an idea without the need for new game development and no million-dollar sponsorships.

So, one night, my wife and I were playing Overcooked 2. We were having fun and we finally beat our previous high score. We had to commemorate that moment somehow. And so, as gamers do, we took a screenshot of our cute little characters holding their cute little burgers proudly. And then I thought, “Wait a minute, those burgers look like McDonald’s burgers.” It’s one of those ideas that hit you like a freight train. It was a hit-and-run, and we ran with that idea. Call it an origin story or whatever, but it took a village that spanned Manila, Hong Kong, Australia, Singapore, and Chicago to make Unbranded Menu happen, to shape it into what it eventually turned out to be.

Sabrina Urbano: Unbranded Menu is an “aha!” idea that was birthed not long after the COVID lockdown when many of us got into video gaming while stuck at home for most of the year. We’d been looking for creative ways to bring McDonald’s into the gaming space and came up with the concept to gamify two main insights - the behavior of ‘screen-grabbing’ in-game finds, and coincidentally uncovering McDonald’s ‘lookalike’ products in the games we played. This was our approach to seamlessly weave the brand into the gaming community without having to go into traditional, big-spend media buys and invasive ads.

What were the challenges in getting it from idea to finished work and published?

Brian Lumanog: There were a lot. But more than the challenges, there were a lot of talented and passionate people who worked on Unbranded Menu and we all just enjoyed the journey to the finish. So, the challenges didn’t feel too much like challenges, you know? We were happy to get through each one together.

A few challenges though were: Doing feasibility research and finding video game food likes ourselves in dozens and dozens of titles before we even pitched the idea to the client (no complaints though, because we got to play a lot in company time, LOL). There was a lot of pre-production work, too, like coordinating with influencers, cooking up hundreds of possible scenarios to react to in real-time, and preparing artwork to use as replies to entries. And at launch, of course, the biggest challenge was keeping track of all the entries.

Sabrina Urbano: Apart from the research put into playing and cross-checking a plethora of video games, keeping our teams on track, and inspired without losing momentum was a notable test of our resilience (especially during a very busy calendar year). It was several months of early-morning to late-evening check-ups with our brand leads, agency partners, and the talented gaming influencers tapped for the job. There was a handful of us (me included) who still had much to learn about gaming and its intricacies, and the time spent on developing Unbranded Menu was the perfect ‘crash course’ to immerse us, rookies, into video games, the gaming world, and the culture that thrives within it.

Were there any “godsends” that helped to make it easier?

Brian Lumanog: A moving moment during development was when our super experienced, multi-award-winning, super creative bosses said that they didn’t know much about gaming, and they let our young ones (if you could still call me young) run the show. They gave us their trust and we made sure we didn’t let their trust go to waste. We kicked into creative overdrive after that. Unbranded Menu was a big team, and each player had an important role to play. Everyone was a ‘godsend’ in their way. It was co-op gaming at its finest. Sabrina Urbano: We’re very grateful to have had a hard-working, passionate, and light-hearted team who believed in the idea’s potential from the very beginning and invested nothing but their best from start to finish. Publicis Groupe’s Power of One collaborative vision was a big help in providing us with the talent and agency partners needed to bring the Unbranded Menu to life. It was such a treat seeing the younger creatives take the reins in this project, teaching our agency leads (who didn’t know much about gaming at the time) the ins and outs of it all. The amount of care we had in the work and in the people who created the work is such a blessing and has set the bar very high for how a successful, “godsend” team should be.

What were the results of the campaign?

Brian Lumanog: That 35% increase in McDelivery sales was something. I mean, the campaign was cool and creative and all. But would it have been as cool if it didn’t improve the client's business? The late, great Leo Burnett was right when he said, “What helps people, helps business”. We hope we helped McDonald’s and gaming fans have fun with the Unbranded Menu. Sabrina Urbano: Unbranded Menu reached 27 million gaming fans (that’s ⅔ of the Philippines' gaming population) thus bringing in +108% brand mentions, +140% brand engagement, and +35% McDelivery sales (thanks to a contribution of hungry gamers ordering on top of their coupons, and showing off their gaming on their feed, triggering even more cravings, and orders).

What do you think are the criteria for great creative work? What helped your agency to make your work an award winner?

Brian Lumanog: For me, it’s when a piece of work makes you go, “Why didn’t I think of that?”, and you beat yourself up over it the rest of the day. Occasionally, you come across such work, and you just know that the team behind it had a bit of extra fun working on it. It’s hard to explain and quantify. Not to toot our horns here, but Unbranded Menu kind of gave us that feeling. It’s a weird mix of excitement and tummy butterflies and nervousness. Everyone in the team, from the get-go, believed in the idea and wanted it to succeed. The team lost a lot of sleep, missed some holidays, and foregone actual video game time to take care of the idea. We’re super proud of it. We hope Unbranded Menu made a few creative and advertising people go, “Why didn’t I think of that?” Sabrina Urbano: We’ve been taught that the best creative ideas come from great, human-driven insights, and are sought through our own life experiences. Leo Burnett’s Humankinds philosophy attests to this, where putting people at the core of our ideas helps us connect with those we reach out to. Unbranded Menu is people-centric at its core – from the insight down to the individuals who partook in it - and is a great demonstration of how a creative idea can transform human (and gaming) behavior.

What does it mean to you and your agency to have won the award at MAD STARS?

Brian Lumanog: We’ve been entering work in MAD STARS for a few years now and every year just getting a shortlist has become tougher and tougher. MAD STARS has also been able to define its identity and taste for creative work and has set itself apart from the likes of Cannes Lions or New York Festivals, as a show that puts a lot of weight in digital and tech creativity. We’re very happy to be able to keep up with MAD STARS’ high standards. I hope to walk up the Busan stage again next time. Thanks again, MAD STARS.

Sabrina Urbano: So, DOPE. We’ve been very grateful for the recent recognition received at Cannes and New York Festivals, but the MAD STARS Grand Prix of the Year was a very fun surprise and a perfect cherry to top the year. Experiencing the wins in Busan was a rush and has the team stoked to bring you more award-winning ideas in 2024.

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Your ideas too can be the Grand Prix of the Year! Don't hesitate to showcase your ideas to the world now.

The first entry deadline will close on May 10th (KST).

✨Shine MAD STARS with your ideas✨

Submit your entry here 👉 https://bit.ly/3x4rjlZ

[writeleg1ant]

Exploring the Controversial Works of Nobel Prize-Winning Authors

Table of Contents: - Introduction - Nobel Prize in Literature - Controversy in Literature - Most Controversial Nobel Prize Winners - Exploring Gabriel Garcia Marquez's Controversial Magnum Opus - Toni Morrison's Bold Exploration in "Beloved" - Aleksandr Solzhenitsyn's "The Gulag Archipelago" and Political Controversy - Themes Explored - Themes that Ignited Controversy - Societal Impact of Controversial Themes - Writing Styles and Techniques - Unconventional Writing Styles - Experimental Techniques in Controversial Literature - Reactions and Criticisms - Public Reception of Controversial Works - Literary Criticism of Controversial Masterpieces - Legacy and Long-term Impact - Literary Legacy of Controversial Works - Influence on Subsequent Authors - Exploring the Noble Act of Literary Rejection - Conclusion - FAQs - What makes a Nobel Prize-winning work controversial? - Were there instances of Nobel laureates returning their awards due to controversy? - How does controversy in literature contribute to societal discussions? - Do controversial works receive more critical acclaim or criticism? - Are there recent examples of Nobel Prize-winning authors sparking controversy? - Who is the most controversial Nobel Prize winner? - Why is the Nobel Prize in Literature so controversial? - What controversy surrounded the Nobel Prize for Literature win in 2016? - Who is the only person who declined Nobel Prize?

Exploring the Controversial Works of Nobel Prize-Winning Authors

Introduction: Nobel Prize-winning authors hold a distinct place in the literary world, their works often considered groundbreaking. However, some laureates have courted controversy with their provocative works. In this exploration, we delve into the thought-provoking works that have sparked controversies, examining the themes, writing styles, and societal impact of these renowned authors. Understanding Nobel Prize in Literature: The Nobel Prize in Literature, established in 1901, is a prestigious recognition of exceptional literary achievements. Awarded annually, it celebrates authors who have produced work of enduring value. The laureates are chosen based on their contribution to literature, often reflecting the cultural and societal issues of their time. Controversy in Literature: Literary controversy is not a new phenomenon; it has been an integral part of the evolution of literature. Controversial works challenge societal norms, provoke thought, and often lead to discussions that transcend the literary realm. These controversies contribute to the dynamic nature of literature, fostering dialogue and shaping perspectives. Most Controversial Nobel Prize Winners: Controversial Nobel Laureates While the Nobel Prize is a testament to literary excellence, some laureates have courted controversy with their provocative works. Let's explore the contributions of three Nobel Prize winners whose literature ignited debates and discussions worldwide. H2: Exploring Gabriel Garcia Marquez's Controversial Magnum Opus Gabriel Garcia Marquez, a Nobel laureate, pushed the boundaries of literary expression with his controversial magnum opus, "One Hundred Years of Solitude." This masterpiece explores magical realism, challenging conventional storytelling. Critics praised its innovative narrative, while some found it challenging to categorize within traditional literary genres, sparking debates about the boundaries of realism in literature. H2: Toni Morrison's Bold Exploration in "Beloved" Toni Morrison, another Nobel Prize winner, is known for her provocative work "Beloved." This novel delves into the harsh realities of slavery and motherhood, addressing themes of trauma and haunting. The controversial nature of "Beloved" arises from its unflinching portrayal of the brutality of slavery, leading to discussions about the responsibility of literature in portraying historical trauma. H2: Aleksandr Solzhenitsyn's "The Gulag Archipelago" and Political Controversy Aleksandr Solzhenitsyn's Nobel Prize-winning work, "The Gulag Archipelago," is a searing critique of the Soviet Union's political repression. The controversial aspect of this work lies in its unapologetic exposure of the Soviet regime's human rights abuses. Solzhenitsyn's work sparked political debates and discussions about the role of literature in exposing oppressive regimes. Themes Explored: Themes that Ignited Controversy Controversial Nobel Prize-winning works often share common themes that challenge societal norms. Gabriel Garcia Marquez's exploration of magical realism, Toni Morrison's portrayal of slavery, and Solzhenitsyn's exposure of political repression exemplify themes that ignited controversies, prompting societal discussions. Societal Impact of Controversial Themes The impact of controversial literature extends beyond the pages of a book. Morrison's "Beloved" has influenced discussions about historical trauma, while Solzhenitsyn's "The Gulag Archipelago" contributed to global conversations about political repression and human rights. Writing Styles and Techniques: Unconventional Writing Styles Controversial works are often characterized by unconventional writing styles that defy traditional norms. Garcia Marquez's use of magical realism, Morrison's blending of historical and supernatural elements, and Solzhenitsyn's stark exposé showcase unique writing styles that contributed to the controversy surrounding their works. Experimental Techniques in Controversial Literature Exploring unconventional literary techniques, such as Garcia Marquez's use of magical realism, Morrison's non-linear narrative structure, and Solzhenitsyn's firsthand accounts, these Nobel laureates pushed the boundaries of traditional storytelling. Their experimental approaches added layers of complexity to their works, contributing to the controversy surrounding them. Reactions and Criticisms: Public Reception of Controversial Works Controversial literature elicits diverse reactions from the public. While some readers applaud the courage to address unconventional themes, others criticize the works for their challenging nature. Garcia Marquez's "One Hundred Years of Solitude," Morrison's "Beloved," and Solzhenitsyn's "The Gulag Archipelago" all faced varied public receptions, with discussions ranging from praise for their boldness to critique for their challenging content. Literary Criticism of Controversial Masterpieces Literary critics play a crucial role in shaping the discourse around controversial works. Critiques of Garcia Marquez's narrative style, Morrison's approach to historical trauma, and Solzhenitsyn's political exposé provide nuanced analyses that contribute to the ongoing discussion about the role of literature in addressing societal issues. Legacy and Long-term Impact: Literary Legacy of Controversial Works Controversial Nobel Prize-winning works leave a lasting legacy in the literary world. Garcia Marquez's "One Hundred Years of Solitude" continues to be studied for its innovative use of magical realism, Morrison's "Beloved" remains a cornerstone in discussions about slavery and trauma, and Solzhenitsyn's "The Gulag Archipelago" holds its place in global conversations about political repression. Influence on Subsequent Authors The influence of controversial literature extends to subsequent generations of authors. Garcia Marquez's narrative innovation, Morrison's unapologetic exploration of difficult themes, and Solzhenitsyn's courage in exposing political realities have inspired new waves of writers to tackle similar societal issues with boldness and creativity. Exploring the Noble Act of Literary Rejection: When Writers Decline the Nobel Prize in Literature The Nobel Prize in Literature stands as one of the highest honors a writer can achieve, symbolizing exceptional contributions to the world of letters. However, a select few writers have chosen to take a different path, opting to reject this prestigious accolade. This act of literary defiance, often fueled by personal beliefs or principled stances, adds an intriguing layer to the history of the Nobel Prize. Prominent among these individuals is Boris Pasternak, the acclaimed Russian author of "Doctor Zhivago." In 1958, Pasternak was awarded the Nobel Prize but declined it under pressure from the Soviet authorities. His refusal underscored the power struggle between artistic expression and political ideologies during a tumultuous period in history. Another notable figure in this unique category is French philosopher and writer Jean-Paul Sartre. In 1964, Sartre became the first person to voluntarily decline the Nobel Prize in Literature, citing a consistent refusal of official distinctions. Sartre's act of refusal, rooted in existentialist principles, became a testament to his commitment to individual autonomy. These instances of rejection invite contemplation on the complex relationship between writers and institutional recognition. Whether driven by political dissent, philosophical beliefs, or a desire to maintain artistic integrity, these writers chose a path less traveled. Their decisions continue to spark debates, raising questions about the intersection of literature, personal convictions, and the societal expectations that come with prestigious awards. In an era where acknowledgment is highly coveted, these literary renegades left an indelible mark by saying "no" to the Nobel Prize in Literature. Conclusion: In conclusion, exploring the controversial works of Nobel Prize-winning authors reveals the power of literature to challenge societal norms, provoke thought, and shape discussions that extend far beyond the literary realm. These authors, through their unique themes, writing styles, and societal impact, have left an indelible mark on the world of literature. FAQs: - Q1: What makes a Nobel Prize-winning work controversial? - Nobel Prize-winning works become controversial due to their challenging themes, unconventional writing styles, or bold explorations of societal issues. - Q2: Were there instances of Nobel laureates returning their awards due to controversy? - While it's not common, there have been instances where laureates faced pressure to return their awards due to controversy, reflecting the complexities of public reception. - Q3: How does controversy in literature contribute to societal discussions? - Controversial literature prompts discussions that go beyond the literary realm, influencing societal perspectives and shaping conversations about pressing issues. - Q4: Do controversial works receive more critical acclaim or criticism? - Controversial works often elicit both critical acclaim and criticism, reflecting the diverse reactions of readers and critics. - Q5: Are there recent examples of Nobel Prize-winning authors sparking controversy? - Recent examples include , highlighting the ongoing relevance of controversial literature in shaping contemporary discussions. - Q6: Who is the most controversial Nobel Prize winner? - The title of the most controversial Nobel Prize winner is subjective, but one often-cited figure is Boris Pasternak. The Russian author of "Doctor Zhivago" faced intense political pressure and declined the Nobel Prize in 1958 under Soviet authorities' influence. Pasternak's case highlights the intersection of literature and politics, making him a symbol of both artistic integrity and political resistance. - Q7: Why is the Nobel Prize in Literature so controversial? - Controversies surrounding the Nobel Prize in Literature often stem from subjective judgments in selecting laureates and the influence of politics. The award's global significance means that it becomes entangled with geopolitical tensions. Additionally, critics argue that the subjective nature of literary judgment and the limited number of laureates can lead to overlooking deserving authors, sparking debates about the transparency and fairness of the selection process. - Q8: What controversy surrounded the Nobel Prize for Literature win in 2016? - The 2016 Nobel Prize in Literature stirred controversy when Bob Dylan, a renowned singer-songwriter, was awarded the prize. Some questioned whether song lyrics could be considered literature, leading to debates over the definition of literary merit. While Dylan's win marked a departure from traditional literary recognition, it also highlighted the evolving landscape of artistic expression. - Q9: Who is the only person who declined Nobel Prize? - The only person who voluntarily declined the Nobel Prize is Jean-Paul Sartre, a French philosopher and writer. In 1964, Sartre rejected the Nobel Prize in Literature, emphasizing his consistent refusal of official honors. Sartre's act was rooted in existentialist principles and his belief in individual autonomy, making him a unique figure in Nobel Prize history. Read the full article

[hugochamberblog]

Horse race by jockey´s view at Prague racecourse Unique video footage of the race, as i... #hugochamber #czechrepubliccountry #goproaward-winningwork #horsedomesticatedanimal #horseracinginterest #praguecitytownvillage #prahacitytownvillage #quality #racecoursegroundsportsfacility #racingmediagenre #ytqualityhigh Source: https://hugochamber.org/horse-race-by-jockeys-view-at-prague-racecourse/?feed_id=37411&_unique_id=5f63f447e12fe

[surnativa]

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[alexminhtran4]

Soccer Legend Zlatan Ibrahimovic Reads His Favorite 'Zlatan Facts' A man so legendary that Chuck Norris s... #blogema #bleacherreport #br #chucknorrisfactsliteraturesubject #fcbarcelonafootballteam #footballinterest #messi #parissaint-germainf.c.footballteam #ronaldo #soccer #soccer2020 #soccerball #soccerstore #twitteraward-winningwork #zlatanfacts #zlatanibrahimovićfootballplayer

[aranovel-blog]

Welcome Back, My Dear

A Scientist’s Final Testament Ten years ago. My father killed my fiancée. My father stabbed her with a knife, and he killed himself by cutting his throat. I had fainted for the whole day because of my respected father’s atrocity and the shock of losing my loved one. The day after the incident, I found a suicide note in my father’s study. It stated why father caused such a tragedy. This is the full text. 『For the purpose of conveying my true motive, this I bequeathleave behind. As you know, I’m a scientist. I specialized in genetic engineering and was involved in cloning extinct animals. As a result of our group’s research, Japanese wolves and Woolly mammoths can now be seen in zoos. But on the other hand, I was guilty. An unforgivable sin. As atonementamends, I’m going to kill your girlfriend. I am overwhelmed with shameremorseI can’t stand it, but I have to kill your loved one. What I am trying to do is correct the providence of disturbed nature, so to speak, the restoration of order. For now, allow me to explain. Why is killing that girl an atonement? What does the restoration of order mean? When you were still a baby. My wife, your mother, died in a tragic accident. I cried in front of your mother’s coffin. Until my heart became empty with tears. From the perspective of this world as a whole, the death of one person would seem like atrivialtrifling event. Even if billions of passenger pigeons become extinct, it wouldn’t weigh on anyone’s mind. But it’s different for me. I was deprived of a more precious and irreplaceable existence than any extinct animal. A family that was supposed to live together with the three of us. The woman who promised to share my life. Why did she have to die? This unanswered proposition is what torments me. No, this mode of speaking is simply to put up a front. I was lonely. I couldn’t stand a future without your mother! If you have read this far, you can imagine the folly I committed afterwards. Yes, I cloned your mother. I have been involved in the regeneration of extinct animals on numerous occasionsmany times. I am very familiar with the cloning process. Somatic cells are harvested from a few discarded hair and flesh from the body, and nuclei containing genes are taken out. Then, the nucleus of the extinct animal is transplanted into the fertilized egg of a biologically close-edge species. Then, the fertilized egg with the gene of the extinct animal is completed. The rest can grow to a state called embryos and move them to the uterus of a closely related species to create a clone of an extinct animal. You know this basic principle, too. Naturally, this principle can be applied to man. Fortunately, your mother’s cell samples were left in my bed. Her hair. And, the laboratory where I worked had state-of-the-art equipment at that time. In particular, AI-controlled precision manipulators, in particular, is a great tool that allows complex and delicate operations with the aid of Artificial IntelligenceA.I.. Using this, even one person can carry out an experiment to take out your mother’s cell nucleus from the hair and transfer it to a fertilized egg. I was stimulated. I dreamed of seeing my wife again. Perchance, you might have creeping doubt to this presentationappearance. I wonder if the clone is different from the deceased individual. That’s right. I asked myself many times. But in the end, I ignored that question. In modern times, there are many families welcoming clones of dead pets with tears. Clones are not the individuals they had. Still, to the family they were genetically and physically identical to the one they had lost, which helps to soothe their hearts. It was the same for me. You don’t have to know the northern country we visited on your honeymoon. I was so nervous that You don’t have to remember the proposal that made your voice shrilleek with tension. I wanted to hold the hand that felt the same as my wife’s who was taken to heaven. That was all. I was living with all my heart to get her back from God. Thus, I started the experiment that I could not reveal to anyone in my laboratory. I still remember it now. It was a closed room completely isolated from the outside, and at best it was a quiet night with only the roar of the air conditioning. I operated the manipulator while looking at the microscope monitor, and took out the nucleus from your mother’s hair which melted into muddy goo with the drug. And, the nucleus was removed from a human fertilized egg which had been kept for research on regenerative medicine, and transplanted your mother’s nuclei instead. Up to this point, everything went well. The question is whether the fertilized egg will start cell division safely after this. To be clear, the probability of success was 50-50. The hand which grasped the control lever was sweaty. Indeed, the fertilized egg began to divide. When the cracks run in the circle cells, they slowly divide at the boundary. I was relieved to observe such things through the monitor, and called to your mother who had given life to this world again. 「Welcome back, My dear.」 In this way, I performed Read the full article

[anishortfilms]

Credited As: Stop Motion Animator

STOP MOTION ANIMATION

STOP MOTION ANIMATION

HOW STOP MOTION ANIMATION WORKS DIRECT FROM THE STUDIO LIFE

Alderson: I DIDN'T ALWAYS WANT TO BE A STOP-MOTION ANIMATOR. I THOUGHT I WAS GONNA BE A LIVE-ACTION FILMMAKER. YOU JUST GET BITTEN BY SOME KIND OF BUG. AND ONCE YOU'VE DECIDED THAT THAT'S WHAT YOU WANT TO DO, YOU JUST KIND OF HEAD OFF IN THAT DIRECTION! A STOP-MOTION ANIMATOR, ESPECIALLY IN REGARDS TO FILM, IS KIND OF LIKE A TRANSLATOR. OUR JOB IS TO EMBODY THE CHARACTERS WITH LIFE TO TELL THE STORY THAT WE'VE BEEN BROUGHT HERE TO DO. I'M CURRENTLY WORKING ON "KUBO AND THE TWO STRINGS." I'VE BEEN SHOOTING FOR 14 MONTHS NOW, AND WE'VE GOT ABOUT ANOTHER FOUR OR FIVE MONTHS LEFT. THESE ARE THE BIG BOARDS. THESE HAVE GOT THE SCHEDULE FOR THE FILM FROM WHERE WE ARE TODAY RIGHT UP UNTIL THE END. SO, WE'LL COME THROUGH AND WE'LL TALK WITH JARED ABOUT WHAT OUR PATH IS FOR THE FOLLOWING WEEK.SO, WE'VE GOT 6 DAYS IN THERE FOR 250 FRAMES. SO THAT'S 43 FRAMES A DAY FOR LITTLE HANZO? YEAH. YEP. Bumgarner IS THAT OKAY?  THAT FEELS GOOD. YEP. THE THING THAT'S EASY TO FORGET IS THAT IT'S NOT JUST DAN -- IT'S DAN PLUS 30 OTHER ANIMATORS OUT THERE. SO THIS IS REALLY -- THIS IS LIKE A GIANT PUZZLE. IF ONE PIECE MOVES, IT TRICKLES DOWN. Alderson: IT'S LIKE THE WHOLE ORCHESTRATION OF THE FILM -IS HERE..YEAH. Alderson ...AND JARED'S CONDUCTING. SO, THE START OF THE PROCESS KIND OF -- IT BEGINS WITH AN EDIT SESSION FOR ME, IN WHICH I'LL SIT DOWN WITH THE EDITOR AND THE DIRECTOR, AND WE'LL GO THROUGH THE SPECIFICS OF THE SHOT THAT I'LL BE WORKING ON. Knight: SO HE COMES FROM THE SHROUD OF THE FOREST INTO THE SUNLIGHT HERE IN THE CEMETERY. AND SO I THINK YOU JUST WANT HIM TO HAVE THIS NICE NATURAL GAIT, MAYBE, YOU KNOW, 14, 16 FRAMES A STEP. AND THEN AS HE LIFTS HIS HEAD UP AND HE SEES THE CROWD AND WHAT THEY'RE DOING, I THINK YOU WANT JUST A LITTLE BIT OF A FALTERING IN THE WAY HE'S WALKING. Alderson: WE TRY AND KEEP ANIMATORS WORKING ON A SEQUENCE SO THAT WE KIND OF OWN THE FLOW OF IT, SO WE KNOW WHAT'S HAPPENING WITH THE CHARACTERS, WHERE IT SITS IN THE STORY, AND HOW IT ALL KIND OF RELATES TO THE BIGGER PICTURE. PART OF THE PROCESS AFTER WE'VE BEEN GIVEN THE DIRECTION IS -- AS AN ANIMATOR, IT'S NICE TO HAVE SOME REFERENCE. WE'LL COME OUT AND WE'LL FILM US PERFORMING A PIECE OF ACTING OR A PHYSICAL ACTION JUST SO WE HAVE SOME KIND OF VISUAL REFERENCE SO WE CAN KIND OF WORK OUT WHEN WE GO INTO A SHOT EXACTLY HOW WE'RE GONNA APPROACH IT. IT'S ABOUT JUST SEEING WHAT KIND OF THINGS WE CAN GATHER. AND EVEN ON THE MOST SIMPLE SHOTS, YOU CAN GET SOMETHING IN THERE THAT JUST KIND OF BOLSTERS THE SHOT UP. IT KIND OF GIVES IT A LITTLE BIT OF NUANCE AND A BIT OF EXTRA DETAIL. SO, ONCE I'VE KIND OF GOT THAT INFORMATION, THEN I WILL GO TO PUPPETS AND WILL DETERMINE IF RIGGING'S REQUIRED, WHAT KIND OF COSTUME CHANGES, ADAPTATIONS WILL BE NEEDED. WE NEED HIS SHAMISEN ON THE BACK. SO WE NEED TO OPEN UP THIS BACK RIGGING POINT. I'M GONNA NEED SOME SUPER-SUBTLE EYE MOVEMENT ON THIS ONE, AND I'M FINDING THE TOP LID IS STICKING A LITTLE TOO MUCH. I'M NOT GETTING THAT NICE TWIST THERE. FOR EXAMPLE, TO HELP HIM WALK DOWN THE STAIRS, EVERY NOW AND THEN, HE'LL NEED HELP SUPPORTING HIS WEIGHT, SO HE'LL NEED A RIGGING JUST TO HELP HIM ALONG. -HE'S GONNA NEED BUM RIG. -Weinberg: OKAY. Alderson: AND HE'S WALKING ON PRETTY FLAT GROUND, SO "X," "Y," AND "Z" WINDER AND MAYBE A TRACK. SO, JUST GETTING IT TO A PLACE WHERE I CAN START THE PROCESS. -HIS ARM'S TOO LOOSE. -Smalley-Ramsdale: OKAY. WE'VE BEEN WORKING TOGETHER FOR MANY YEARS, SO YOU DO KIND OF GET USED TO THE ANIMATORS AND HOW DIFFERENT ANIMATORS LIKE THEIR PUPPET TO BE TENSIONED. !!musiC@!!!musiC@! Weinberg: OKAY, GIVE THAT A FEEL REAL QUICK BEFORE I PUT IT IN THERE. Alderson: SO, ONCE THE RIGGING AND THE COSTUME AND EVERYTHING'S KIND OF READY, THEN I WILL TAKE THE PUPPET WITH THE RIGGER, AND WE'LL GET HIM SETTLED INTO FRAME, WORKING WITH CAMERA, WORKING ON POSITIONS, MAKING SURE IT FITS WITH THE ANIMATIC AND THE SHOT'S GONNA LOOK AS IT'S SUPPOSED TO. Werner: HOLLY TO NIKKI. Nikki: HEY, HOLLY. Werner: NIKKI, WE'RE READY FOR FINALS ON YELLOW FIVE. Alderson: ONCE WE'VE KIND OF FINALIZED THE SHOT, THEN WE GET ALL THE TEAMS TOGETHER TO KIND OF MAKE EVERYTHING LOOK ABSOLUTELY THE BEST THAT IT CAN BE, BECAUSE THE FINAL SHOT IS ESSENTIALLY A PERFORMANCE. AND ONCE WE START DOING IT, THEN WE'RE USUALLY IN THE ZONE UNTIL THE END OF THE SHOT. THAT'S THE MOMENT -- JUST BEFORE YOU LAUNCH -- THAT YOU GET TO CHANGE ANYTHING AND PRETTIFY EVERYTHING. AND THEN THE CURTAINS CLOSE AND YOU'RE KIND OF LEFT ON YOUR OWN. THAT'S THE TIME TO JUST KIND OF SHUT EVERYTHING OFF AND GET ON WITH IT. WHICH IS THE BEST PART. SHOWING THERE'S, LIKE, AN INTERNAL PROCESS HAPPENING WITHIN THIS KIND OF BIT OF PLASTIC, THERE'S SOMETHING IN THERE THAT MAKES YOU STOP AND THINK THERE'S A PERSON HERE, THINKING AND FEELING. IF YOU'RE WALKING, YOU KNOW, THE FEET HAVE TO BE IN THE RIGHT PLACE, THE HIPS HAVE TO BE IN THE RIGHT PLACE. THE TORSO HAS TO BE TWISTING IN THE RIGHT WAY. OTHERWISE, IT DOESN'T LOOK RIGHT. WE ALL KNOW WHAT SOMEBODY WHO'S WALKING LOOKS LIKE. YOU KNOW IF IT'S WRONG. THIS IS AN X-SHEET, OR A DOPE SHEET. AND IT'S BASICALLY SHOWING ON THE LEFT SIDE THE FRAME NUMBER SO WE CAN WORK OUT EXACTLY WHAT'S GONNA HAPPEN IN OUR SHOT. IF A CHARACTER'S WALKING, WE CAN MARK EXACTLY WHEN THE STEPS ARE SUPPOSED TO HAPPEN. BUT MORE IMPORTANTLY, IT'S USED FOR DIALOGUE. SO THE FACIAL ANIMATION WILL BE WORKED OUT BEFOREHAND, 3D-PRINTED. AND THIS WILL TELL US EXACTLY WHERE WE'RE SUPPOSED TO CHANGE THE FACE SHAPE. WE TAKE THAT IMAGE, WHICH PUTS IT NEXT TO THE FIRST ONE AS I'M SLOWLY BUILDING UP A SHOT. IT'S HUGELY TECHNICAL IN TERMS OF FIGURING OUT WHAT YOU'RE GONNA DO IN WORKING WITH ALL THE DEPARTMENTS. BUT FOR ME, I THINK A GOOD ANIMATOR IS SOMEBODY WHO JUST HITS THE EMOTION OF WHAT YOU'RE DOING PROPERLY. THAT'S THE MOST IMPORTANT THING IN TERMS OF TELLING A STORY. Knight: ALL RIGHT, SO... WHAT DO WE GOT HERE?  IT'S BASICALLY -- IT'S BRINGING THEM TO LIFE. IT'S SHOWING CHARACTERS BEING ALIVE AND SHOWING A CONNECTION OR THOUGHT PROCESS, AS WELL. Knight: IT'S PERFECT. IT'S EXACTLY WHAT I WANTED. Alderson FROM WHEN I FIRST STARTED ANIMATING, PEOPLE HAVE ALWAYS SAID THAT MY WORK HAS AN EMOTIVE QUALITY TO IT, SO PEOPLE RESPOND TO IT. THEY ACTUALLY FEEL LIKE THEY UNDERSTAND WHAT THE CHARACTER'S GOING THROUGH. AND SO BEING GIVEN THE OPPORTUNITY TO DO THAT IS THE MOST SATISFYING THING. !!musiC@!!!musiC@!. As found on Youtube STOP MOTION ANIMATION  SOME BEST SHORT FILMS Read the full article

[betterthanyoudo]

https://youtu.be/G_Pl-ak9bds #family #ducks #thedukesofhazzard #yearofthepig #motheroftheyear #pool #familyfriendly #familyfun #thedodo #familymatters #familychannel #thedarkknight(award-winningwork) #theconjuring2 #thatyoutub3family #thatyoutubefamily #dogsarethebest #communitypool #chateauxwithpool #hurricaneharveybabyduckfamilyreunited #breedingducks #freerangeducks #dogfamily #happydogs #babyducks #publicpool

[madstars-festival]

[Delving into MAD STARS 2023 Winners] The Grand Prix of the Year (P&S Advertising) - Unbranded Menu

McDonald's "Unbranded Menu": A Game-Changer for Gamers and Fast Food Lovers

In the exciting world of advertising, we often come across campaigns that redefine the rules of engagement. Today, we're thrilled to introduce you to a campaign that not only caught the eye of MAD STARS 2023 but also earned its place as one of this year's top entries. "Unbranded Menu" by Leo Burnett Manila for McDonald's is not just any marketing campaign; it's a brilliant fusion of gaming, creativity, and fast food that left us hungry for more.

Credits

Work | Unbranded Menu

Advertising Agency | Leo Burnett Group Manila

Advertiser & Client | McDonald's

Award | Grand Prix of the Year (P&S Advertising), Grand Prix in Brand Experience & Activation Stars, Gold in Social & Influencer Stars, Gold in Strategy Stars, Gold in Media Stars, Silver in Direct Stars, Silver in Media Stars, Bronze in Media Stars

Country | Philippines

McDonald's, a global fast-food giant, faced a unique challenge. The gaming industry and food have become inseparable, with gamers sharing their virtual culinary adventures. While competitors like Wendy's and Burger King had already struck deals with gaming giants, McDonald's needed a fresh approach to tap into this vibrant space.

Enter Leo Burnett Manila, armed with an ingenious strategy. They noticed that gamers love to capture and share their in-game discoveries, and there were countless unbranded McDonald's food-alikes hidden in plain sight across various video games. The solution was as bold as it was creative: McDonald's would challenge gamers to hunt down these unbranded food items, screen grab them, and share them with the hashtag #ThisIsMcDonalds. The reward? Free McDonald's food delivered straight to their doorstep!

What makes "Unbranded Menu" truly exceptional is its simplicity and effectiveness. While other brands were negotiating complex integrations into high-profile games, McDonald's found a way to be everywhere without any hefty investments or partnerships. Their food-alikes were uncovered in over 350 video games, from Goat Simulator to Grand Theft Auto, making McDonald's a household name in the gaming world.

This campaign hit home with two-thirds of the Philippines' gaming community, totaling a staggering 27 million gamers. But the impact didn't stop there. McDelivery sales soared by an impressive 35%, proving that innovation can lead to tangible results.

“The Ultimate goal for every brand is to find a space in culture and own it, and we found an idea that authentically made it in a refreshing way.” - Fabio Seidl, Director of Global Creative Development at Meta

“A digital campaign that doesn’t rely on fancy technology or complicated coding. It’s smart, simple, yet relevant.” - Chow Kok Keong, Chief Creative Officer at INNOCEAN Indonesia

"Unbranded Menu" by Leo Burnett Manila for McDonald's is a testament to the power of thinking outside the box. It's a campaign that effortlessly blended gaming culture with fast-food cravings, leaving an indelible mark on both industries. As MAD STARS 2023 recognized, this campaign deserves its place among the best of the best, showcasing the incredible potential of creative advertising.

Explore the brilliant idea on the MAD STARS 2023 website for free. Discover outstanding works like "Unbranded Menu" and a world of creative ideas that have shone brightly this year. Whether seeking inspiration or diving into innovative advertising, our doors to creativity are wide open. Happy exploring!

[telavivcity-blog]

The men in Israel: Tel Aviv, Jerusalem, Israel, Gay,

https://telavivcity.co.il/?p=10152&utm_source=SocialAutoPoster&utm_medium=Social&utm_campaign=Tumblr The City that never sleeps The men in Israel: Tel Aviv, Jerusalem, Israel, Gay, https://telavivcity.co.il/?p=10152&utm_source=SocialAutoPoster&utm_medium=Social&utm_campaign=Tumblr Opposites in Israel - Gegensätze in Israel; special impressions from 2:32 m (besondere Impressionen ab 2:32 min) source #adventure #army #Commercial #Cruise #CruiseShip(TransitVehicleType) #culture #events #gay #Holiday #Israel #Jerusalem #Jordanien #Jude #Juden #l'chaim #Libanon #Männer #men #MenOfIsrael(Award-WinningWork) #Moslem #naherOsten #orthodox #Palästina #Reise #Schalom #schwul #Shalom #Syrien #TelAviv(City/Town/Village) #telavivmuseum #tel-aviv #Tour #Tourism(Interest) #Tourismus #travel #Urlaub #ישראל #מדינת #إسرائيل #دولة TEL AVIV - THE CITY THAT NEVER SLEEPS #gaypridetelaviv2019 #TELAVIVPRIDE2019 #Uncategorized

[madstars-festival]

MAD STARS 2023 Trophy & Certificate Purchase 🏆

Among the 20,282 entries from 63 countries submitted to MAD STARS 2023, 788 works from 47 countries received honors!

We would like to congratulate you on your winning entries this year.👏🏻👏🏻👏🏻

Trophies and certificates will be available to purchase via our website!🌟

MAD STARS Web site (www.madstars.org) > STORE 👉🏻 https://bit.ly/48nTYjZ

[madstars-festival]

[Delving into MAD STARS 2023 Winners] The Grand Prix of the Year (SDGs Stars): SHELLMET, The World's First Scallop Shell Helmet

Work | SHELLMET

Advertising Agency | TBWA\HAKUHODO

Advertiser & Client | Sarufutsu Village + Koushi Chemical Industry Co., Ltd.

Award | Grand Prix of the Year in SDGs Stars, Grand Prix in Design Stars, Gold in SDGs Stars, Silver in Place Brand Stars, Silver in Innovation Stars, Bronze in PR Stars

Country | Japan

Meet SHELLMET, the world's first helmet made from scallop shells. This innovative campaign by TBWA\HAKUHODO and Koushi Chemical Industry Co., Ltd. aims to promote sustainable consumption and production by transforming waste into valuable products.

Sarufutsu Village in Hokkaido, Japan, is famous for its scallop farming, but it also produces tons of scallop shells that are discarded every year. To solve this problem, the agency and the client collaborated to create a new material made from crushed scallop shells and resin. This material is strong, light, and eco-friendly, making it ideal for helmet production.

The campaign launched SHELLMET, a helmet brand that uses this material as its main component. SHELLMET is designed to protect not only the wearer's head, but also the environment and the future of the village. The campaign also created a website, a social media account, and a pop-up store to showcase the benefits of SHELLMET and this material.

SHELLMET won the Grand Prix of the Year in the SDGs Stars at MAD STARS 2023, a prestigious advertising festival. The campaign received high praise for its creativity and social impact, as well as its potential to expand to other products and markets.

SHELLMET is more than just a helmet. It's a symbol of hope and innovation for a sustainable future.

If you are inspired by SHELLMET and want to see more amazing work from around the world, visit the MAD STARS website. You can access our entire archive online for free and get inspired by the winners of the past and present.

[surnativa]

Monster School: Soccer | Archery | Fishing | Baseball | Basketball | (Monster School Compilation) Subscribe to be notified for more Mons... #surnativa #mariomeetsminecraft #messi #miencraftmonsterschoolinreallife #minecraft #minecraftaward-winningwork #minecraftanimation #minecraftfree #minecraftinreallife #minecraftmonsterschool #minecraftparody #monsterschool #monsterschoolcompilation #monsterschoolinreallife #reallifeminecraft #reallifemonsterschool #ronaldo #soccer #soccer2020 #soccerball #soccerstore #topminecraftanimations Source: https://surnativa.com/monster-school-soccer-archery-fishing-baseball-basketball-monster-school-compilation/?feed_id=21670&_unique_id=5f4959f931447

[hugochamberblog]

LittleBigPlanet - Kirby's Kirby Deluxe Gourmet Race Music Level: 星のカービィデラックス～グルメレース～音楽music Le... #hugochamber #ps4share #award-winningwork #ayee #gourmet #gourmetrace #kirby #kirbysuperstar #level #littlebigplanet #littlebigplanetofficial #littlebigplanet™3 #music #platformgame #playstation #playstation4 #race #rate #sonyinteractiveentertainment #star #super #videogame #グルメレース #星のカービィデラックス Source: https://hugochamber.org/littlebigplanet-kirbys-kirby-deluxe-gourmet-race-music/?feed_id=14173&_unique_id=5f36406e4259a

[surnativa]

Fragging in Destiny Is Like Dancing to Classical Music Subscribe to Escapist Magazine! ►► Wa... #surnativa #1812overturecomposition #activision #best #bestdestinymoments #bungiestudiosvideogamedeveloper #destiny #destinybeta #escapistmagazine #ever #favorite #gameplay #greatest #hits #playstation4videogameplatform #pyotrilyichtchaikovskycomposer #shootergamemediagenre #theescapistaward-winningwork #videogamescomposition Source: https://surnativa.com/fragging-in-destiny-is-like-dancing-to-classical-music/?feed_id=9094&_unique_id=5f2f161eef368