#womensport

[prime-athlete-ml]

PRIME ATHLETE is for all fans of women's sports.

[svetlanazolotareva]

I play bowling in my free time. It's a very snowy winter in #Moscow and it's nice to play bowling indoors!!!

[maxinedoddart]

Wonderful diving! Women’s 10m Synchro #commonwealthgames2022 #amazing #pen #drawingaugust #diving #womensport #synchro #synchrodiving https://www.instagram.com/p/Cg7i7LBMBdp/?igshid=NGJjMDIxMWI=

[tsetsebumba]

stuff I did overtime... enjoy...

[clpthelabel]

@alishalehmann7 ⚡️⚡️⚡️ #alishalehmann #alishalehmann7 #alishalehmannedit #futbol #soccer #astonvilla #astonvillafc #astonvillawomen #womensports https://www.instagram.com/p/CjgY0aBuFPc/?igshid=NGJjMDIxMWI=

[beautifulsoul247]

🙆🏾‍♀️🏃🏾‍♀️‍➡️🤸🏾‍♀️.

[isportz]

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https://isportz.co/transform-sports-2023/

[timothyhollywoodkhan]

Empower all women I’m 💯 for that as this lady bag says on my quick 45km ride before the semifinals between USA vs CHEZ and Canada vs Swiss and why initial scouting has reinforced that we need to develop a series for streaming on Women’s Hockey 🥅 for Netflix, Amazon or Apple in fashion of Drive to Survive; great cafe stops thanks to @backroadcoffee @ethicaroasters @robinsonbread @iihfhockey @usahockey @swissicehockeyfederation @hockeycanada @caacentre #iihf2023 #teamusa #womensworlds #hockey #icehockey #womensports #empowerwomen #caacentre #toronto #brampton #ontario #instagram #cycling #instalike #likesforlike #likeit #teamsports #cafes #bakery #follow4followback #followｍe https://www.instagram.com/p/CrEVP_eJZVF/?igshid=NGJjMDIxMWI=

[official9-0]

Sold out until May 2023! 🫡 again to @chiefs Can't wait to see you all #RunItBack #champion Shop othe KC Chief inspired BGE Shoes and gear at Www.babygirlelite.store #womenrock #womenempowerment #WomeninBusiness #womensports #womenempoweringwomen #womensupportingwomen #women #rolemodel #weallwegot #babygirlelite #bge (at New York, New York) https://www.instagram.com/p/CqsqvGvOf1J/?igshid=NGJjMDIxMWI=

[nickgerlich]

Generation XX

There’s a revolution going on, and the way we watch TV will never be the same. The change has been going on for decades, although the pace of change has accelerated greatly in the last decade.

I suppose you could say I was lucky to grow up in the Chicago area, where we had about ten over-the-air stations that our rooftop aerial could pick up. That’s a lot better than some areas limited to only the Big Three networks. I can’t even.

Through the last 50-60 years, we have gone from only over-the-air to cable TV, followed by satellite TV, and now, primarily this century, a variety of streaming services. These include AVOD (Advertising Video On Demand) to SVOD (Subscription Video On Demand), PPV (Pay Per View), and now FAST (Free Ad-Supported Streaming). All of these fall under the umbrella of OOT (Over The Top), meaning they are available only via the internet.



Feel free to ponder the alphabet soup if you need to, not to mention how we could ever watch all of that content on top of what was already available.

Given the inflation of the last two years, it is understandable that people have to cut corners, not to mention the cable that binds them. Although the practice of cutting that cord was already firmly entrenched before COVID, it is picking up steam. Cable and Satellite providers have lost 25 million customers since 2012, and it is expected to increase to 50 million by 2025.

And yet the content keeps coming, this time in the rapidly growing FAST-TV platform commonly found on Roku, Tubi, and dedicated proprietary channels on some smart TVs. The latest offering is WomenSports Network which launched last November, and Michelob Ultra has jumped on board as its first major sponsor.



FAST-TV is actually little different from linear television on cable, satellite, or over-the-air. You must tune in synchronously, or you miss it, and advertising keeps it free. Technically, it is OTT, because you can only get it on a handful of internet-based platforms. And, by virtue of all of this, FAST-TV is a true hybrid combining elements of both old and new schools of home entertainment.

You only thought that broadcasting had morphed into narrowcasting by the 90s. That pie can still be sliced into smaller and smaller pieces.

As for Mich Ultra, it’s a darling right now in AB-InBev’s portfolio. It is an extremely light beer, clocking in at only 4.2% ABV. It is particularly popular among female beer drinkers, most likely because it is not bitter like the hearty IPAs their male counterparts slam down. There are only 95 calories in one 12-ounce serving, compared to 150-200 calories in one of those IPAs. Can you say beer belly, Dad?

The question that must be asked is how many eyeballs will each station or service generate? Women’s sports has long been a non-contender in the ratings game, although it is showing signs now of erasing that history. Still, it only receives about five-percent of media coverage. And never mind all that negative publicity over a female basketball player stuck recently in a Russian prison, charged with drug possession. I’m pretty sure that didn’t help.

A big part of the disparity is culture. While we in the political west enjoy a much more fair array of opportunities for women compared to some Middle Eastern nations, it’s still far from perfect. Thanks to Title IX, though, universities offer equal numbers of sports to men and women. Oddly enough, “athletics” was not even mentioned in this act that addressed discrimination, although it has been interpreted as such.



Out here in West Texas, there are some women’s sports that pack in the fans, notably basketball and volleyball. That’s great, and I have had numerous undergrads through the years who were part of national championship teams from WT.

A related issue is would-be viewers not knowing about the network, as well as where to find it. My Vizio TV in the Man Cave has the proprietary OTT streaming service, so I could find it there. The only problem is that I seldom if ever go there to watch anything. I also have Roku on several TVs, but once again, that is an under-utilized platform in my household. It’s great to be available as well as free, but if your audience is just crickets, this won’t end well.

Still, hats off to Mich Ultra for hitching their wagon to women’s sports. I hope they can get the eyeballs necessary to make this pay off for everyone, especially the female athletes. Because guys aren’t the only ones who should be running, shooting, passing, throwing, or kicking.

That alone is a revolution, and I’m glad to see it.

Dr “You Go, Girls“ Gerlich

Audio Blog

[modesport]

Black women tennis player | Tennis fan | Tennis Lover Fitted V-Neck T-Shirt . . . . #tennis #sport #blackwomen #tennisplayer #ball #funny #tennisracket #game #racket #funnytennis #trending #player #cool #tennislover #discountshopping #tiktokmademebuyit #buy #womensports #modesportshop https://www.instagram.com/p/ChE0Vmyu7ix/?igshid=NGJjMDIxMWI=

[jdmathes]

Number 22 is retired. @weareangelcity @nwsl #soccer #womensports (at Banc of California Stadium) https://www.instagram.com/p/CgqQpvKrL6d/?igshid=NGJjMDIxMWI=

[beautifulsoul247]

This book is beautiful & inspirational collectively an easy read taraji being my top quote of all 👩🏾‍🦱📖📚

[the-rest-is-weather]

This Schön photoshoot gives me STRONG 1970s-Greta-Gill-AU feelings...

On secondment from the VH International marketing team, currently running all over Manhattan, charming prospective advertisers for the newly-published womenSports magazine. At the behest of Vivienne, of course - she being a close personal friend of Billie Jean King.

Oh, did I mention, after a busy day Greta heads home to her wife, Carson - who teaches coaching skills to women across the country in the wake of Title IX (even though this is slightly historically misconstrued... but, just... let it happen).

And yes, they absolutely meet the Peaches at the diamonds in Central Park every weekend to play ball...