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How to increase Pay Per Click campaign ?

Pay Per Click campaign is nothing but increasing the traffic for your website and converting the targeted audience in to buyers. In simple, the advertiser buys the traffic through a website by paying to the publisher. The job of the publisher is to get the most relevant users for the ad to click it by adopting various search engine optimization techniques. As much as the user count increases, so much is the benefit to the Publisher as well as the advertiser. In one word, the main target of PPC campaign is to get the most possible clicks for the add. But how ?

Know the procedure :

In PPC campaign, the advertiser can choose their customers at a specific time in a limited budget. Here the advertiser provides relevant ads to the users and opts for different keywords based on the auction system of different search engines. As high as the bid, so much chances for topping the competition. There is no need to pay for the search engines unless the advertiser gets the click from the users.

Get the maximum traffic :

Maximum traffic means buying the relevant users for the advertisement. For this the companies have to choose different search engines like Google, Bing, Yahoo etc. Although there are other search engines which provide PPC services, mostly the above search engines are only used. As the Google has two thirds of users across the globe, it delivers instant traffic through its most prominent vehicle AdWords. On the other hand, Bing is occupied with 20% search rate across the world enhancing more traffic for the advertisers.

Also the above two search engines come up with different display networks like organizational, commercial sites and social media platforms where you can get highest bids for maximum traffic.

Know your Ad type :

You can have text ads, image ads and video ads on these sites based up on your product type, user interests and other referral sites.

Target your Users :

PPC is an auction based campaign, as you are spending lot of money on keywords, you must find the relevant users. For this, the PPC campaign must adopt different targeting capabilities. Analyze about your area of interest like country, state, city etc, so that you could reach your target straight away. Think about the time of placing your ad, i.e., on which week and at what date your ad should be available to the users. Finally make a priority note of the sites to display your advertisement.

Maintain quality :

Most of the search engines give the priority to the ads based up on the quality score. Up on the quality score only the Ad rank will be given to the ads. Especially Google, which decides the quality through Click Rate, relevant and original content.

Although the entire process of effective campaign is little bit expensive you could find enormous profits once you get in to the right line.

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How To Engage With Social Media Users ?

Importance of social media marketing :

Any business organization works according to the needs and likes of the people. Leaving behind the traditional advertising mediums like television, radio and other print media, social media services like Facebook, Twitter and Instagram have occupied our day to day business life. For this reason all the business organizations are coming up with new techniques to make at most use of these platforms. Hence the reason why Social media marketing has come in to lime light. Social media marketing is a part of digital marketing, which uses social media platforms to grab the attention of the users for promoting the product to a maximum extent.

what the survey says ?

According to latest statistics there are 4.2 billion active internet users and 3.4 billion social media users around the world. It is estimated that in India alone there are nearly 250 million social media users. So it has become necessity for every organization to adopt different social media techniques or tools for maintaining track records of their users as well as to increase their brand value in the business field.

Why to engage the users ?

A simple like, share or retweet of yours can boost the other side user. Similarly to boost up the business, every organization needs feedback from the users to stay up to date in the competition. This is possible only when you have active users, who stick with your product. The number of users decide your product strength further laying foundation for your successful business. Engaging with the users also make sure of strong relationship that leads to an increase in your profits.

How to engage the users ?

Each social media platform have their own share of engaging the users in terms of likes, shares, comments, following etc. A like shows your interest, a share expresses your concern, a comment shows your intensity and follow ensures your relationship. All these are related to your emotion, which later converts in to trust. This is what every business organization wants, The trust from the customers.

There are various ways to get the trust of your users

Ask them :

It is the best way to engage the users, trying to know their opinions while appreciating their advise ensures great relationship between you and your customer.

Include images :

If you have to express your thoughts more attractively with less content in quick time, this is the best way to go. According to a survey this type of conversation raises more curiosity.

Use GIFs and emojis :

Gifs and emojis always bring a smile on our face. These are very much effective in Facebook and Twitter platforms where lot of people use it as the best way to thank.

Creating videos :

Communicating with short videos brings liveliness in your conversation. Recent survey says that the twitter video replies are showing great impact on the conversations.

Use social media engagement tool :

This is the best way any one could recommend for engaging the users. By using this tool you can respond to every comment from a single place. There are many engagement tools like Facebook updated inbox, TweetDek, Hootsuite which brings all your conversations of Facebook, Twitter and Instagram in to a single inbox.

In additions to these, there are many other tools that could assure you about less time consuming and more effective conversation. Just follow above tips and make your own type of conversations with much clarity, more fun and authenticity.

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Importance of target audience in Digital Marketing ?

Focusing on a specific group of customers is called targeting in marketing. This not only makes your business more easy, but also increases the profit value to a greater extent. You can know what are the interests of the people and build good relationship with them. This ensures the building of deeper loyalty and keeps your business on top of the competition. Apart from that, targeting in marketing also gives you clear picture of your customers so that you can self check your products for further improvement.

Most of the business experts say that speaking to every customer is not going to help the business. You have to identify the ideal customers to keep complete focus on your business. For this, every business strategist advice to track the statistical information about the customers. This track record helps you to observe about the decisions of the buyers. You can find out what they value more, what are their primary choices and what professional roles do they use. Even then, the real data would be different from your analyzed data. Hence it is advised to interact with your customers as well as your sales team to be more accurate about your strategic data.

Social media is a very good platform to know more about your specific customers. The social media services in digital marketing completely depend on targeted audience to check the opinions of the customers about their products. As the platform has wider range, establishing communication using local languages improve your marketing much deeper. Especially for a country like India where content plays crucial role, creating social media posts according to the willing of customers is must. The matter should be accurate about the special interests of your customers, it is the only primary option to attract the targeted audience.

Along with the desires and needs of the customers, optimization of content becomes more easy with best key words, hence SEO stands crucial in this regard. Once you get your targeted audience, it is very much easy for displaying ads as well as driving more traffic with paid search. On the whole every business motto is to improve the sales, and for this it is very essential that you convert the maximum traffic of your website in to targeted audience. This ensures strong relationship between the organization and customers, so that the conversion leads to higher sales.

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E-commerce solutions are one of a crucial part of the business world today. Electronic commerce has rapidly increasing day-by-day because people are now socially connected everywhere, everyday around the globe.

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Importance of email marketing and the service providers

According to a survey site,the email accounts around the world are three times more compared to Face book and Twitter. Apart from that, the click percentage is also high in email than the other social media platforms. This information is enough to say that email marketing has a prominent place in Digital Marketing.

Email marketing is nothing but sending business messages to a group of people via emails. It is one of the successful ways of communicating directly with the subscribers and future customers. Due to this, managing your business becomes more easy with full control. It allows you to follow your customers even after they are off from your website, making it as the right choice for promoting your products and to increase your sales.

Moreover getting trust from the customers and bringing the awareness regarding your brand plays a crucial role in business marketing. For a website with heavy traffic, upholding customers is must as most of the customers never return after their first visit. Email marketing ensures repeat visitors and converts them in to your loyal customers enhancing the relationship between the organization and the customers.

In email marketing you can manage a large list through contacts and send them your newsletter not relying too much on Google web traffics and Face book advertising models. This is the reason why it is called as the most cost effective marketing tool. Considering its rapid growth, now so many companies have invented email marketing services that makes your task even more simple. By using these services, you can calculate the most available time of your customers and schedule for sending the mails.

These service tools computerize your email marketing to ensure minimum usage of time and save your money. They provide a constructive plan to reach your overall goal by providing daily updates via tracking and updating. Also they make you to understand about the thinking of successful companies so that you could compete. Through strategies and campaigns, email marketing services will give clear details about the likes of your customers in order to enhance your marketing strategies.

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Why you need to Re-design your Website ?

Yes, the answer is to make it simple. Every web designers common motto is user experience, and the user always opt for easiness. Hence updating the website according to user satisfaction is a must in this competitive technological world. Otherwise, someone will occupy your place and enjoy the fruits of the plant which you have planted. Nowadays it is not so hard for a techie to gain from other websites without any copyright issue, it all needs a creative brain.

So, getting the user experience and redesigning your website to make it more approachable, easy and attractive is the main task to maintain a website. Also redesigning your website in to simple or easy one does not mean that you can leave the complexities aside.

In the words of master mind Steve Jobs, design is not what it looks like and feels like. Design is how it works.

For instance, take Yahoo which redesigned its site to be scalable to all PCs, laptops and mobiles. It has mainly focused on personalization with more multimedia options as well as Ajax interface. The new features like enhanced search box, news content, personal assistance and other customization options has brought drastic change not only of look and feel but also in terms of working.

Also there are other reasons to opt for a redesign of the website. The first thing, it could have become old or you may have bad user experience, else the site could have design related issues. At this juncture, it is better to redesign your site rather than brain storming on the new idea. Because already you had the feedback from the users and you can expect what corrections to be done to make it more interactive to the users. Finally for better output, present trend research is a must with competitive analysis.

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Why you should design your website for screen readers ?

Screen readers are specially designed software for visually impaired people. But are they only used by the blind people ? no, says some web designers. People who use to travel frequently are also using these screen readers for easy access. Apart from them, these screen readers are also finding their use in people familiar with multitasking. At this juncture, what could be the standards that a website should adopt to make it more simple ?

A screen reader uses Text To Speech engine to translate the onscreen information in to verbal content. For this reason, designing a website according to the speech engine is one of the main task for giving great experience to users. Speech engines use verbal menus to provide information, users navigate through these verbal menus to get what they want. Hence the title tags should be designed according to the verbal menus. In other words, SEO plays a crucial part in maintaining proper HTML headings to raise the standards of the site.

Also screen readers reads out the entire information in the HTML code which is not required for the users. As a result user will feel uncomfortable with the content. Moreover these screen readers are mostly dependent on English domain. So the web site should support several languages, especially for a country like India. If the content is not pertinent, it would be difficult for the search engines to identify the title tags causing distress in the users mind.

Hence while designing a website, make appropriate changes such that the screen readers start from the top of the content instead of top of the HTML. For images you have to mention an alternate text for easy understanding of the screen reader. It is difficult for visually impaired people to identify the anchor texts even the screen reader reads it. Like for images, the web designers have to provide an alternate tag for these anchor links also. Finally make sure to design your entire content as simple as possible for the screen readers to make it useful for everyone.

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Role of Social Media in Digital Marketing

Most of the people think social media marketing and digital marketing are one and the same, but certainly not. Social media is an integral part of digital marketing which uses social media platforms like FB, Twitter, Google+ etc to promote the business. Even though this type of marketing has limited section of people, you can build the relationship with customers in very quick time.

As everyone has their own accounts in different social media sites the prominence of social media marketing has increased greatly in recent times. Free ad postings are one more reason why social media dominates in digital marketing, you can easily increase your followers by establishing a connection and then promote your product or business through these free ad postings. Apart from that you can also have sponsored ads which surely boosts your business.

Compared to other online marketing ways such as email ads, banner ads and other websites, social media has the maximum reach of audience as it keeps a track of present trend every day. Moreover content is the king in social media marketing, according to online marketing experts as much as your content attracts the customers so much your business increases. If the content is good, then it can reach to multiple section of people in less time through likes, shares and comments.

In contrast with other marketing ways social media marketing allows the users to attach their own opinions about the product through comments. which means you are getting free promoters based on the quality of the product. Simply the social media sites act as e-mouth for your products. If you maintain quality content then the word of e-mouth would be positive and increases your business and if your content is not good enough, you may have to face negativity which leads to poor publicity. On the whole social media is the most innovative and easy procedure to improve your business compared to other online marketing and mobile marketing procedures.

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