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Should I Hire a Small Business Marketing Consultant?

Should I Hire a Small Business Marketing Consultant?

Introduction If you’re here, you’re considering the benefits of hiring a marketing consultant or freelance marketing manager for your small business or start-up. Before we jump into it, we want to give you a quick welcome to The New Marketer. We’ve taken our experience working with global brands to break down the fundamentals of their marketing strategy, to create easy-to-understand resources…

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How to Plan a Media Advertising Campaign

How to Plan a Media Advertising Campaign

We’ve covered what a media agency is, so let’s dive a little further into the what happens with media planning and buying. We aren’t going to explain every facet of the agency process, the idea of this article is more to equip you with the information to either understand how it works or do it for yourself. Serving the right message (in a distinctive way) to the right audience at the right time…

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What is the Difference Between Paid, Owned and Earned Media?

What is the Difference Between Paid, Owned and Earned Media?

If you’re familiar with the world of marketing either by working in either an agency, or in-house, this article may be of limited use to you. However, if you’re a small business or new to the industry and it’s jargon, then you’re in exactly the right place. Knowing the difference between paid, owned and earned media is one of the fundamentals of marketing. Each variant is essential to creating a…

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We have new content live - again! Second time in a week, we can’t believe it either. So head to the link in our bio for a refresh on the difference between paid, owned and earned media and how to use them together to maximise your reach. #thenewmarketer #smallbusiness #marketingstudent #marketingadvice #marketingstrategy #brandingtips #marketingexpert #socialmediastrategy #businesstips #digitalentrepreneur #businessowner (at London, Unιted Kingdom) https://www.instagram.com/p/CInLsreBHX5/?igshid=bbaexheboe4y

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Knowing about the Consumer Purchase Journey is one thing, knowing how to use it to optimise your marketing strategy is another. So guess what? We created a post to show you how! Head to the link in our bio. #thenewmarketer #consumerpurchasejourney #startup #marketingstrategy #smallbusinessowner (at London, Unιted Kingdom) https://www.instagram.com/p/CIP2trJhWr9/?igshid=2liu2csttexk

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The Consumer Purchase Journey isn’t complex. It’s a four stage process consumers go through between recognising the need for a product or service and committing to purchase. It serves to remind us that consumers pass from active to passive and back again very fluidly and that a customer relationship shouldn’t cease at the point of purchase. To learn more, head to the link in below.  

http://thenewmarketer.uk/2020/10/13/the-difference-between-marketing-and-advertising/

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Placing your audience at the centre of decision making is the key to building lasting relationships with them. You aren’t going to know them each by name, but you are going to need to build a picture of who they are and their shopping habits if you’re going to communicate with them effectively. This is Marketing 101 and we’re not here to tell you to suck eggs, but it’s important to lay the groundwork.

Marketers have a plethora of tools at their fingertips that allow them to build data-rich personas which covers everything from their age and location to their interests and hobbies. But if you don’t have that available to you, what you do have is your actual customer data and contact details - nothing beats talking to them (providing they consent, don’t go upsetting people.

http://thenewmarketer.uk/2020/11/11/purchase-journey-planning/

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Consumers aren’t going to know you have something different to offer if you look the same as your competitors. If you‘re reading this and thinking “bugger”, take this as your cue to sprint in the other direction. Standing out is much better than fitting in.

http://thenewmarketer.uk/2020/10/13/what-makes-a-brand/

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If you didn’t already know, brand strategy is underpinned by five key principles (and then some), but we’re not going in too deep just yet. Customers react emotionally to the physical interactions they have had with a brand, whether to its advertising or in-store experience, and so a brand is the marriage of emotional and physical. Therefore, brand strategy is the marriage of the analytical understanding of the audience and the way they communicate with them. We cover this in more detail on the blog, click on the link in our bio to read more.

http://thenewmarketer.uk/2020/10/13/what-makes-a-brand/

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Establishing your point of difference within your competitor set and using this to your advantage ensures you stand out to potential customers. If you’re struggling to see what you’re the best at, speak to your existing customer base. They may see things that you simply don’t or may never even have considered. In our latest article, we cover what steps you can take to uncover more about who your audience are. #thenewmarketer #marketingstrategy #businesssupportingbusiness #businessstrategy #startup #entrepreneur #smallbusiness https://www.instagram.com/p/CIGFIoBBy8C/?igshid=whomjaf3b8z5

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The four stages of the Consumer Purchase Journey are: 🔹Awareness - where customers recognise the need for a product or service and move from passive to active. 🔹 Consideration - here they turn to multiple sources of information to better understand the market and what is available to them. 🔹Conversion - once the matter of ‘what’ is settled, the questions remaining are ‘where from?’ and ‘how much?’, so buyers will shop around for the best deal before converting to a sale. 🔹 Post-Purchase - a customer relationship doesn’t end once they have handed over their money. They should still be courted to turn them into advocates for your brand. DID YOU KNOW? Recommendations from family or friends are among the strongest decision makers in stage 2 of the cycle. Keep building your relationship with customers and let them shout about you. #thenewmarketer #marketingstrategy #smallbiz #entrepreneur #startup (at London, Unιted Kingdom) https://www.instagram.com/p/CIGE7r4h14V/?igshid=1c1eg3hug19uj

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This one does what it says on the tin. There are, however, two types of marketing - strategic marketing and operational marketing. Strategic marketing governs how a business operates and operational marketing is the act of communicating with target audience. The two must be partners, one cannot work if the other is lacking.

http://thenewmarketer.uk/2020/11/11/purchase-journey-planning/

[thenewmarketer]

Forgive the lazy metaphor we keep using, but Marketing is a machine turned by many cogs operating separately but working together. Advertising is one of them, it’s the part we all see on TV, in newspapers, hear on the radio and propelled forward by Creatives, Strategists, Producers and Account Handlers from brief to delivery. 

http://thenewmarketer.uk/2020/10/13/the-difference-between-marketing-and-advertising/

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Marketing has evolved from the ‘we speak, you listen’ approach of years gone by and into a more fluid, two-way conversation between company and consumer. Smart companies take note of what their audience has to say and we believe, as many do, in the importance of using feedback to improve the company offering in order to remain both useful and competitive.

We’ve said this before but it never hurts to repeat it, especially if this is the first article of ours you read - happy customers will return. So what is good for them, is good for you.

So without further ado, here are some key considerations when using the Consumer Purchase Journey to plan marketing activity.

http://thenewmarketer.uk/2020/11/11/purchase-journey-planning/

[thenewmarketer]

Your brand is not what you say it is, it’s what your customers say it is. Their opinion is formed from a culmination of the experiences they have of your brand.

It’s the job of the Marketer to create positive experiences at each touch point to cultivate a positive brand perception. 

http://thenewmarketer.uk/2020/10/13/what-makes-a-brand/

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If you’ve no formal qualification in Marketing (like us) but happen to have fallen into the industry (like us), you may be working with the 7 Ps without realising it’s one of the basic principles of marketing (which we have for the better part of ten years) - here’s a refresher! The full post is live in the blog but if you don’t fancy reading it, just have a flick through this. 👆🏽 #thenewmarketer #marketingtips #brandstrategy #brandbuilding (at London, Unιted Kingdom) https://www.instagram.com/p/CIAlDG0hVWn/?igshid=1l0ml6odpo2nc

[thenewmarketer]

From the Consumer Purchase Journey we can see that it’s crucial to include all stages of the Path to Purchase when campaign planning. A potential customer might not be in the market for a product immediately after seeing an advert in their favourite magazine, but there’s a chance they’ll remember it for when they are.

http://thenewmarketer.uk/2020/10/27/the-consumer-purchase-journey/