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Gamification

They say the average attention span is about 8 seconds. That should mean something to your business, especially when it comes to your marketing strategy. One way to capture the attention of your audience is by leveraging gamification.

Gamification marketing involves incorporating gaming elements into a non-gaming context to improve engagement levels and encourage users to take specific actions. While the concept of gamification marketing in business is nothing new (relatively speaking), there are many strategies that can help you take your marketing to the next level.

Task at Hand -

You as the CMO of the company, need to implement gamification marketing. Following are the companies that you may choose from (Choose any ONE company)

Companies –

1. Bata

2. Guess

3. JBL

4. Forever 21

Come up with the following deliverables - 

1. Game Idea 2. Launch date of game and rationale behind it 3. Unconventional Marketing Strategies 4. Demo of the game

Remember, extra deliverables fetch you brownie points and creativity is the key!

Best of luck!

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Opposites Attract

A merger is an agreement that unites two existing companies into one new company. There are several reasons a company undergoes a merger. For capital, for expansion, for diversification of portfolio, for growth. However, while large scale mergers are rare, the success of them is even rarer.

For the success of a large-scale merger, the companies need to complement the product and services of each other. There has to synergy of ideas and the mission and vision of the organizations.

For this round, the participating teams will be given 2 large companies. Each of these paired companies have no similarities in their product or service, their organisational structure is completely different, the management style is opposite and most importantly there is no synergy in between the two of them.

For Example- Coca-Cola and Dell. While Coca-Cola is the world leader in beverages, Dell is an electronic appliance manufacturer. While one of the companies operates in consumable goods industry, the other is in the technology and IT industry. New business line solution - Smart Dustbins.

Participants have to propose a new business line that the merger of these two companies will go into. They have to keep in mind the current strengths and area of expertise of these companies while coming up with this new product line.

Deliverables

· New Product Line

· How the new product line relates to the old strengths

· Marketing Strategies (Conventional and Unconventional) for the new venture keeping old values in mind

· Marketing Budget

The companies that you may choose from are as follows –

1. Cadbury and Hindware

2. Jockey and Tesla

3. Skechers and Kingfisher

4. Stayfree and Samsung

5. Uber and H&M

6. Marlboro and Cipla

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Part 2!!

Participants, please note this is a continuation of today’s Instagram task. 

Task in Hand - 

You are required to submit a Report of not more than 6 pages that includes the following deliverables - 

1. Convincing Strategies 

2. STP Analysis 

3. Conventional and Unconventional Marketing Strategies 

4. Feasibility Analysis 

All creatives and extra deliverables are appreciated. Remember that research is key and creativity is always awarded. 

SUBMISSION DEADLINE - 8.30am on 25th Feb. 

Call us up anytime if you have any doubts. 

Goodnight😈

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Congratulations!!

Before reading this, guys you have done a great job making it this far! 

This is a very big deal because, from a group of 18 different teams, you have made it to the Top 8 and that too after a hectic, jam packed day full of festing. For your first time in this event, you guys really have outshone and surpassed all expectations.Pat yourselves and be proud of it! 

For those of you who unfortunately couldn’t make it, we thank you for being a part of this event. Please don’t be disheartened, because remember experience matters more than titles and we hope to see you soon in the next event! 

With no further delay, presenting to you, the Top 8 - 

Keep your eyes out for the next task :)) 

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‘Cause, why not?

Cause marketing increases brand awareness and exposure for the nonprofit partner. Since nonprofits typically have a limited budget for marketing, getting a small business or corporation to partner with them can help get information about their efforts and their cause out in front of consumers they might not otherwise reach.

Task in Hand: Colgate has approached you to come up with a marketing campaign that revolves around a social cause of your choice. Please keep in mind the brand guidelines.

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Re-Brandy

Rebranding happens when a company changes its logo, slogan, vision, mission, values, name, target audience, or market to build a new brand identity in the minds of leads, customers, competitors, and partners. 

It helps brands attract new audiences, stay relevant, stand out among competitors, and improve brand awareness.

Task in Hand: You are to rebrand the company of your choice (From the below) and this includes (but not limited to) Logo, Tagline, Vision & Mission statement, core values, etc;

Companies: • Apple • Samsung • OnePlus • Cadbury • Nike • Nykaa You are required to present a PPT of not more than 7 slides and at least 2 creatives by 12.45 pm. 

PPT must include - 

Logo

Slogan

Vision

Mission

Values

Name

Target audience. 

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Just for the ‘Gram

Social Media marketing has taken the world by storm, but what you see on those aesthetic Instagram pages is completely different from what goes behind. Extensive ideation, designing and creativity are key to a successful instagram page. It takes a lot to kickstart a marketing campaign on instagram, everything has to be pitch perfect, from the reels to the posts to the stories. One has to follow the recent trends, know how to make the consumers groove to their creative beats and be the bagpiper leading the consumers into accepting their products.

 Task in Hand: As a CMO you are required to revive the product (choose any one) that have long been taken off from the shelves; through social media marketing.

1. Walkman

2. Pager

3. Landline

4. Road Maps

5. Google +

6. Yellow Pages

7. Bisleri Pop

Deliverables: You are required to make an Instagram Handle for the selected product and market it through the features available on the platform.

1. A minimum of 3 posts including 1 reel

2. Convincing strategies for investors.

 Deadline: 4 P.M. on 24th February 2022