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Content Optimization For Featured Snippet (Definitive Guide)

While searching on Google, you must have noticed a descriptive box answering your query at the top of all the search results. The highlighted content appearing as the top Google search result is a featured snippet which always appears above the organic search results right under the sponsored results in SERP’s. This article unfolds the mysteries of featured snippets for SEO nerds who are striving hard to generate organic traffic with their rigorous strategies to highlight content.When does the featured snippet appear? How does it appear? What do you need to do to get your web page to appear as a featured snippet? These are the queries I will be addressing in this post.Google reduced the organic search results from 10 to 7 in SERP and made the generation of organic traffic on websites slightly difficult. But Google also introduced featured snippets which gradually gained popularity. If you are wondering about how and when Google returns a featured snippet, then you must understand that there is no rule. It is a type of query based on which the search giant decides. Google returns more featured snippets based on the web content which is why it is important to optimize your content accordingly.

What are featured snippets?

Google says, “When we recognize that a query asks a question, we are programmed to detect pages that answer the user’s question and display a top result as a featured snippet in the search results”.The most relevant content that answers the user’s search query is picked up by Google. Google looks for the best match to the query and reflects them in search results. It looks for the searched query term on the page and the websites ranking on the first page are always given preference.

Facts About Featured Snippets:

It is not 1st but 0th Position in the SERP

Descriptive content appears above the site link (page URL)

70 of the snippets are pulled from positions #1 through #3

Enhances user attention on the search result page

Online searchers click on the featured snippets to learn more

Featured snippets are shown along with regular search results, giving them a pathway to browse further

There’s no guaranteed method of getting the page into a featured snippet

Google does not guarantee featured snippet listing

High-quality search results

Tries to deliver the best response to people’s query

Drive manifolds traffic to a site

Works well with mobile and voice-only searches

The layout of the content is focused to grab user attention, helps the user easily discover the content and find the most appropriate answer.

This is demarcated as a featured snippet because its appearance is set differently than a usual search result where description appears just below the URL.

Google picks up sites in featured snippets, mostly the sites in top 10 results but for certain queries, this might not be the case.

These featured snippets may appear with other types of SERP results and features.

SEO nerds also use

Answerbox

Terminology interchangeably but featured snippets are different from answer box though closely related. The featured snippet is not part of the

Knowledge Graph

. To avoid confusion, let’s stick to the “featured snippet” term whenever there’s a URL featured in the box because they present an extra exposure to the linked site (hence they’re important for content publishers)

Types of Featured Snippets

There are three major types of featured snippets:

Paragraph: Google returns an answer in a paragraph form, plain text, or plain text with an image, content is present in the paragraph tag.

List:  Answer is returned in a list form (content is present within list tags).

Table: Answer is returned in table format.

How to Create Content that Appears as a Featured Snippet?

Understand what your customers are looking for

Know that your reader and customer persona is important

Generate user-centric content as Google focuses on user search intent

Know the questions your customers are asking

Think of all the possible queries and generate content to answer those questions with: How to, what is, why do or why does.

Using these question categories, create a content bucket to answer users’ questions.  Answer the public website offers a question bank that is required to turn the wheels. Another useful tool you can use is serpstat. Above all, the Google search option offers much more through its auto-suggest feature in the search box. As a user types out a term, Google suggests the most popular related terms. By typing in a few words in the search box, one can look for the top queries suggested by Google.

Create high-quality user-focused content which is engaging and comprehensive.

How to Optimise Your Content for Featured Snippets?

Firstly, decide the terms that will generate featured snippets.

Look for various question-related queries, informational intent queries, long-tail queries. You can always refer to Google for other search result sections such as “People also ask” and “See results about”.  Check Google Search Console to find which search queries generate more clicks.

Finalize the best theme that will generate featured snippets for your website

Finalize the keywords based on these queries, group keywords based on search intent and relevance

See the queries for which you already rank higher. This will help you get featured and appear in the answer box.

Use various tools to search keywords

Optimize for featured snippets

Site Metrics for ranking in Search Results Featured Snippets

Off-site metrics

Domain authority

Page Authority

Unique domains linking to the domain

Unique Domains linking to a page

Social shares: Facebook, LinkedIn, and Pinterest

On-page content metrics

Create content

Use good images – with keywords in URL and alt

Check its Readability

Keyword in the URL

Word count

Presence of paragraph HTML tags, list tags

Technical SEO

Presence of schema.org code snippets

Site Response time

Page speed

How long should be each content to appear as a featured snippet, optimize it accordingly. Here is a table with an ideal featured snippet length.

There is always a scope of improvements, keep monitoring your data and make changes accordingly.

Future of Featured Snippets

Will the Featured Snippet die soon and be ruled by a new Google strategy? Google is working on improving its featured snippet results. A closely matched featured snippet will start appearing in SERP when Google does not find an answer to users’ queries. In ‘A Comprehensive Guide to Featured Snippets’ by Google, you will find the mention that Google is working on displaying ‘near match results’ where the search results are closely matched with the user queries. In this case, Google might show more than one featured search results.Google might show more than one featured snippet in the search results to improve the search results and user experience, pushing the organic results down. Displaying the strongly aligned content as well as the one that provides contradictory information for better user experience is the motive.One result displays reciprocal link building as, both, good and bad. So, a user can find a contradictory response, both, in favor and not in favor.Google says “On a typical day, 15 percent of the queries we process have never been asked before. That’s just one of the many challenges along with sifting through trillions of pages of information across the web to try and help people make sense of the world.”Google welcomes users to share their feedback directly from the search result page about the featured snippets in search results for your query. Click on the “Give Feedback” link at the bottom of the box.

Featured Snippets Help with Mobile and Voice Searches

Today, mobile searches have surpassed desktop searches, and voice search is gaining popularity at a steep rate. Very soon we might see Google showing 5-3 organic search results.

Conclusion

The future lies in voice search and spoken featured snippets. Google is working on ways to show the source page in spoken search results.If you like this post, do share it with your friends and family. Need help promoting your brand?

Let us help tell your brand’s unique story today!

If you have any query leave them below in comment section.

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Best Practice in Online Reputation Management

In the modern digital world, building brand reputation depends highly on SEO. Your company’s reputation either escalates or goes down based on social media reviews, Google listings, and reviews on other social platforms. Apart from the basic hacks of creating quality content and authentic inbound links to improve brand reputation, there are more powerful SEO-based strategies for boosting your brand reputation. Here are a few useful tactics you could use: Associating your name with the best content If your brand name is excluded in your published content, it will be the content that attracts more traffic instead of your brand name. On the other hand, if your brand name is associated with poor content, your name acquires a poor reputation, not the content. Hence, it is necessary to associate your name with positive content. SEO places your brand name on relevant pages for positive results. Formation of a personalized brand Business develops more when there are people involved, rather than companies. Even B2B companies pitch their branding around keywords that complement their company. Select keywords that are common to your brand as well as customers’ search lists. Then, combine those terms for personal branding with relevant SEO. Responding to reviews works wonders Surveys show that 85% of customers rely on online reviews the way they believe a trusted friend. When your site receives positive reviews, customers frequently visit your site and Search Engines, in turn, review your site with higher rankings. Likewise, negative feedbacks can bring down your site’s ranking. Acknowledge positive feedbacks and rectify errors to make your site SEO-friendly. Make customer gratification a priority After Google figured out ways to measure customer satisfaction online, things changed. The longer a customer spends on your website, the better your site’s ranking is. With the help of quality content, you can keep your customers glued to your site. When the results meet the customers’ search queries, customers spend more time on your site. The content and SEO strategy should be based on customer searches; what customers are looking for and how to add more traffic. Organize PR online Conducting online PR proves to be an efficient way to boost your brand reputation. Create engaging content and hold press releases to keep your customers hooked to your website. This will reward your website with authentic backlinks. Optimize the press releases in line with SEO. Address those copyright concerns You should be particular about piracy. Google easily recognizes piracy and removes your search results. This happens due to notices from Digital Millennium Copyright Act (DMCA). Avoid getting into copyright troubles by responding to DMCA notices, if there are any. A tip from Organic Search Engine Optimization Experts - for every user-generated content you create, build an approachable footer link. Smart brand-advertising Your target should not be limited to definite platforms of the online platform. Your brand should feature on a maximum number of websites. Choose paid advertising to generate better brand awareness and feature everywhere on the web. Keep a check on brand activities One of the potential ways to enhance your reputation is a quick response to your brand mentions. Respond smartly to positive or negative mentions of your website. But, at times, you may be unaware of the feedbacks on your website. In such cases, use tools such as mention.com, Google Alerts, and Brand24 help. You can, thus, get assistance in boosting your brand reputation. Defend negative SEO attacks like a pro Sometimes, sudden drops in your search gradings occur due to a competitor’s adverse attack. SEMrush comes in handy when your site experiences an influx of poor backlinks. In case you receive a penalty notice, the Google Webmaster Tools should disavow the low-quality back-links. There are some trusted websites that provide you with excellent services for better brand reputation management. Alternately, you may consult an SEO Agency for more personalised services. What can be better, after all, than having a digital marketing agency help you win the SEO game?

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5 Valentine Day Gifts For Her This Year

Love is a very special, very personal feeling. And so should be Valentine’s Day. Give this special day a very personal touch this year with a lovingly-made. 1. CHOCOLATE LOVE: This Valentine’s Day, don’t settle for any mass-produced chocolate. Surely, you agree that the love of your life deserves better. So consider expressing yourself with this multi-flavoured range of artisanal offerings from the chocolatiers at Royal Beans. 2. CARD APART: When you want that special person in your life to feel extra-special, the one thing you definitely want to do is express yourself with a card that stands apart. Like this handcrafted beauty from Twinkle Twinkle. 3. SWEET DREAMS: Give your relationship and touch of cherished dreams with this intricate and beautiful dreamcatcher from Rooh. Dreamcatchers are Native American charms that are hand woven and meant to create love, positivity, and happiness. 4. LOTS OF LOVE: With lots of ways to show you care comes this gift hamper of Valentine’s Day goodies from Papeljam. To touch that special person in your life in more ways than one, start with this package of offerings for more. 5. RING OF LOVE: This Valentine’s Day, get connected with a gift for life with this gleaming offering for her in fancy diamonds, buy fancy diamonds online from Granddiamonds.be.

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Is Facebook marketing strategy dead for small business?

Facebook marketing is still a favorite for social media marketers but is it worth to spend on Facebook marketing strategy for small business?

In this digital era, social media is becoming an important part of our lives not just for customers but also for businesses. Many users claimed that Facebook marketing strategy is dead due to poor or even negative returns on investment but there is no denying that any successful marketing these days, social media marketing is necessary. For that many users are using Hootsuite to manage all social media.

While we won’t agree that business should completely rely on Facebook marketing strategy for small business.

Here are some reasons why people keep claiming Facebook marketing strategy is dead for business:

1. News Feed Visibility One of the important reason for Facebook marketing dead is news feed visibility. Not everyone who follows your business page on Facebook will able to see your post, but if you knew how Facebook computed its news feed visibility, there might be a possibility to ensure that you reach the targeted Facebook audience with your posts. But this is a bit challenging.

Facebook news feed visibility depends upon the most important your past posts popularity, how relevant your current post is to your previous posts that have been popular and many more.

2. Organic Reach is Gradually Decreasing From the past few years when we look at the future of Facebook marketing, it’s easy to see how Facebook marketing strategy gradually declining. If the competition continues to grow on Facebook, then it becomes difficult to your reach target audience.

And if Facebook declines its popularity in the future, an increase in reach won’t matter as much. Either way, a future on Facebook will mean a smaller audience for your small business.

3. Pay for Visibility Facebook openly said that if you want to increase your post reach than you need to sponsor your posts which is a part of the company’s business model. However, to increase your business page organic visibility, you have to spend on your Facebook social media marketing whether you like it or not.

This is not same with other social media platforms, where your followers will see your post no matter of previous reach and visibility. On Facebook when you spend on sponsoring your posts visibility your marketing ROI calculations start becoming more complex.

4. Messing with Feed Facebook regularly experiments with feeds which means investments in feed optimization could go down up and down. This Facebook feed algorithm changes may also create an obsolete on feed optimization strategy. This means if you want to invest in feed optimization research you have to keep your eye on every Facebook feed update which is not easy.

Any changes to the feed’s algorithm could also affect your Facebook marketing in unforeseen ways which would become riskier.

5. Decrease in Facebook Likes Importance Earlier Facebook Likes considered important but now they lose their importance. But now you can boost your post for Facebook Likes and it become easier to come by, and doesn’t mean as much as it used earlier. Facebook metrics that translate to conversions and sales now have little meaning for marketers and businesses.

Check out

How To Get First 1000 Facebook Likes Fast?

These are certain factors that complicate the Facebook marketing strategy for small business due to which costs of Facebook marketing increase and the decrease in marketing returns. While it may be a bit of an early to say that Facebook marketing is dead. You can hire digital marketing agency to manage social media of your brand.

Don’t forget to share your views and query in the comment box.

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Best Places to Buy Your Engagement Ring in Antwerp

When buying an engagement ring it is important to ensure you are buying it from the right place and you are happy in the knowledge that the business is doing its utmost to meet your style and budget. Before stepping foot in a jewellers you should take some time to work out your exact budget. You should also carry out some basic research of your own regarding the 4C’s of diamonds- clarity, carat, colour and cut. The cut relates to how well the diamond reflects light. The carat refers to the weight of the diamond, the colour relates to the diamond’s lack of colour and the clarity relates to the number of inclusions on the diamond. For more detail see our very own Diamond Education. Once all this is complete, it is now time to look for the best jewellers to buy your engagement ring for women. These are some key features you should look out for: Reputable Establishment- It is a good idea to look into the background of the store and see if they have won any awards in their past. If a friend or family member refers you to a jeweller, that’s a good sign. Also check if they have many Google Reviews as these are normally a good indication of the calibre of the jeweller. Wide Range of Rings- You shouldn’t have to settle for a style of ring so you want to go to a jewellers that has all styles of rings there for you to view. These should include- solitaire, halo, side stone, multi-stone and gemstone rings. By looking at a lot of rings you are sure to find the one you love. Certified Range of Diamonds- A truly reputable jeweller should have their diamonds certified by one of the three main bodies- GIA, IGI or HRD Antwerp. This ensures you can trust that the spec of the ring advertised is correct and has been independently validated. There is a lot that goes in to certifying a diamond so for more see Diamond Certification Fair Pricing- Engagement rings are a big investment and no one wants to be overcharged. It is important to shop around and take note of the spec of the rings you see to make sure you are getting the highest quality ring for the best price. Returns and Deposits- If you decide to go out on a limb to try and choose the engagement ring yourself, prior to proposing, you should check the T&Cs of your purchase just in the off chance they don’t like your choice! Check to see if the jewellers allow you to return it, if unworn, to swap for a new one. Also, most jewellers are aware that paying it all upfront is too steep for many, so most jewellers will take a deposit upon ordering and allow you to pay in installments. Independent Valuations- All rings should come with an independent valuation to verify the quality of the ring. This is also useful for insurance purposes. Locally Made- It is important to know where your ring has come from and who is responsible for each step of the process of making the ring. An in-house goldsmith is also important as if your ring needs to be resized or amended, it shouldn’t take 6 weeks. It is a 2 day process maximum to resize a ring. Also, free sonic cleaning should be made available to you, it takes 2 minutes and makes a huge difference. So, you should make sure your after-sales care is just as good as the pre-sale care! Impartial Advice- A jeweller should be able to offer a customer impartial and unbiased advice regarding diamonds and rings and not just say what the seller thinks the customer wants to hear. They should offer both the pros and cons of different metals such as Platinum V White Gold and be truthful about the quality of diamonds. Buying Engagement Rings Advice Here at GrandDiamonds, we believe all jewellers should strive to deliver this level of quality service.

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What Makes A Great Landing Page?

Do visitors come to your website only to bounce away again? This can be a serious problem, because if you can’t keep the visitor on your page long enough to see what you have to offer, then you lose business. An effective landing page is the cornerstone of successful online marketing. Your offer may be stellar and your PPC ads might be optimized pieces of perfection, but without a good landing page, your business is bound to suffer. Your landing page layout needs to be flawless. A good, persuasive landing page grabs the attention of visitors and compels them to complete a conversion. Today, I am going to tell you all what makes a great landing page.There are a few things your landing page should always have and for success.

Know Your Purpose When it comes to your landing page, your first step should be to figure out what the purpose of that page is. If you don’t fully understand the purpose of driving traffic to that particular page, then you may wind up with a lot of missed opportunities. Know what your purpose is and where you want your customers to go, and then design every element on that landing page to point the site visitor toward that conversion goal.

Be a Minimalist Be sure to maintain a clean page with obvious, natural navigation and no distractions (such as pop-ups).A good landing page provides all the necessary information needed to encourage visitors to convert, but nothing extra. Too much info can overwhelm visitors, so keep it simple and provide only the essential information that will guide visitors down the funnel. The info you do put front and center should be easily scannable – good landing page copy uses bullet points to explain details when possible.Take into account what key info needs to be shown above the fold within the visitors’ direct line of vision, and what can be put below the fold. Most visitors naturally know that they can scroll down for more information, so don’t be afraid to add more thorough descriptions down where they will be discreetly hidden. A good landing page design maintains a clean and attractive visual impression while still allowing visitors the information they might desire in a non-intrusive way, and taking advantage of the below the fold space is one great way to do this. Another way to add more information without overwhelming visitors with text is through video landing pages. Consider highlighting the key points of your offer with text and using an optional, clickable video to explain the details.

Fast Loading Speed One of the best things you can do for your landing page and your website, in general, is to improve the speed at which your page loads. For example, the average mobile user will only wait six to 10 seconds for a website to load before bouncing away. The slower a page loads, the higher your bounce rate will go.

Clean, Organized Design The look, feel, and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. The primary goal of your landing page should be to make it as easy as possible for a visitor to convert, so it is important that all elements of your page work towards the conversion objective, whether it is filling out a form, making a purchase, signing up for a newsletter, or downloading an ebook.

An effective landing page design makes smart use of color and eye-catching images. Certain button colors such as red or green are said to increase landing page conversions, but above all make sure that there is a strong contrast between your button color and your background. There are many different button attributes you should test to ensure a good landing page – test color, placement, and size to discover the most effective landing page layout.

Conversion Funnel Strong landing pages also have a strong conversion funnel. The user is funneled directly to where the business wants them to go without too many distracting elements. You must decide what the purpose of your landing page is so you can guide users toward that purpose. Also, remember that each step in the funnel should have that narrow focus. You don’t want to take them from your landing page to a long list of additional choices. Each page should guide them to the next step clearly and firmly. Check out these 5 best conversion rate optimization strategies to boost your sales.

Great Headline Copy Headlines are one of the most important parts of your page. They set the tone, let the reader know if they’ve landed where they wanted, and can even grab the user’s attention. A strong headline can also stand out in search engine results as the user scans the top list of results to figure out which site to visit. Great headline copy for your landing page is a must. The landing page headline and subheadings provide a key opportunity to promote the value of your offer. Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offer or to share the value proposition.

Trust Signals Good landing pages make abundant use of trust signals, which can indicate to visitors that their offer and brand are trustworthy. Trust signals can take a number of different forms – testimonials are a classic form of trust signal, capitalizing on word-of-mouth to reassure visitors with endorsements from past clients or customers.This can also be done with “Like” counters, which push a more subtle form of endorsement through “Likes” and +1s from various social media sites like Facebook, Twitter, and Linkedin.

Another powerful tool implemented by effective landing pages are trusted badges. Trust badges often refer to the logos of well-known brands you’ve worked with in the past, certain endorsements and recognition you’ve received, groups and coalitions you are a member of, etc. They serve as endorsements of your trustworthiness and skill.

Keep Your Forms Short When a user visits your site, naturally as an online marketer you want to collect as much data as you can from them. However, when it comes to creating a good landing page, less is more. It is extremely important that you make users fill out a few form fields as possible. The more fields you ask a visitor to enter, the less chance you have of them filling out the form and completing the desired conversion. If your conversion requires a form, only ask the essentials of what you need. Remember, you can always ask for more info on the thank you page.

Landing Page Testing! The final hallmark of a good landing page is testing. An effective landing page simply cannot be created without a thorough amount of testing. Testing and tracking results are essential for seeing what your landing page is doing right, and what it is doing wrong. Test, test, and test some more!

Try these tips of what makes a great landing page with your next paid marketing and create a sales generating machine for your business. Need help promoting your brand? Let us help tell your brand’s unique story today!

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These engagement rings are totally swoon worthy

If you’re on the hunt for an engagement ring (whether you’re seriously searching or just dreaming of the future), you’ve likely stared at photo after photo of different rings. No matter whether you’ve been a jewelry expert since you were a kid or you wear the same simple piece day after day, deciding which ring is meant to be yours for eternity can be confusing, intimidating, and definitely overwhelming. When the big day comes, you want to make sure the ring that is slipped on your finger is everything you always dreamed it would be. Yes, there is a line of beautiful engagement rings from the GrandDiamonds latest collection, and they are totally dreamy. Inspired by trendy designs, each ring has unique details and shinny diamonds that any diamond fan will appreciate. Take a look at the collection and prepare to start swooning with us. 18K YELLOW GOLD BICOLOR HEART SHAPED ILLUSION SET ENGAGEMENT RING

This sparkling heart shaped engagement ring features 3 round brilliant illusion setted diamonds in a bezel set. A special model for someone who wants to express his love for a small price.

18K ROSE GOLD SPIRAL TENSION SET DIAMOND ENGAGEMENT RING

This amazing, spiraling tension-set engagement ring allows you to fully view the beautiful diamond from any perspective. Sleek and secure, it is a fantastic option for those that like an updated style without deviating too far from a classic feel.

18K ROSE GOLD HEART SHAPED HALO ILLUSION SET ENGAGEMENT RING

This sparkling heart shaped engagement ring features round brilliant shaped diamonds in a halo-illusion-set accompanied by pave diamond settings on both sides. A special model for someone who wants to express his love.

18K YELLOW GOLD HALO ILLUSION SET ROUND SHAPED DIAMOND ENGAGEMENT RING

This gorgeous engagement ring features pavé set diamonds on the halo and along each side of the shank, highlighting the round illusion-setted brilliant diamonds in the center with a small vintage touch. A special model for those that look for little vintage design and still maximum sparkle for a small price.

If you can't decide which engagement ring, you like the most, there are many other engagement rings in Granddiamondsofficial website. You can buy engagement ring online only on Granddiamonds.be

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3 Social Media Optimization Tips For 2019 You Must Know

You can have the best product or service, but if people don’t know about it, it’s like opening a shop in no man’s land and ultimately you will give up!. “Build it and they will come” doesn’t work in today’s competitive marketplace. You have to be proactive and reach to your target audience where they are no matter which geolocation. Social media is one of the best ways to reach out your target audience. Social media isn’t just about sharing links on facebook and twitter. If you want to leverage the power of social media in 2019 for your business, read this article till the end. In this article, I am going to share social media optimization tips for 2019, which can make your business stand out from your competitors.

Check out Social Media Optimization Tips For 2019 below.

Include Videos: Nowadays, social media is crowded with lots of videos, and the reason behind is: videos are more likely to gain more engagement than image or textual post. Social media has changed a lot than it was some years ago, so it’s a time for you to change your social media strategy too. Include videos in your social media strategy to avoid edge rank algorithm of Facebook which is introduced recently. If you are facing a continuous decline in reach and Facebook traffic of your website, then read this and increase facebook traffic of your business website by doing this.

Participate in Community: I am sure, you heard this many times from many of your friends, colleagues, and others, and you even tried that, but didn’t get expected results. In 2019, most of the organizations are just promoting their products and services in Facebook and LinkedIn group, but that’s not going to help them in a long run. I have learned this by my experience, that successful marketing is about helping others. So, participate in groups and communities and help others with their problem and do it regularly, most of them generally quit after a week or month and that’s one of the reasons they don’t get desired results. If you help others with their problems in those facebook groups then they will more likely to start a conversation with you and search about you and your business, and this way your brand will also make a mark!

Leverage influencer marketing: Social media is about communication. communicate with micro influencers and ask them for tips for your roundup post. Write a roundup post and mention those micro influencers in your post. Once your post is published, let those micro influencers know about this and ask them to share your post.

Try these 3 social media optimization tips for 2019 and you will get more traffic and brand reach for sure. Need help promoting your brand?

Let us help tell your brand’s unique story today!

If you have any query leave them below in comment section.

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Increase Facebook Traffic of Your Business Website By Doing This

Are you losing engagement and reach of your Facebook page every month? Well, you are not the only one going through with this problem. This last Feb 2018, when Facebook rolled their new algorithm “Edge Rank”, many businesses lost their reach and lost lots of Facebook traffic of their business. So, is Facebook marketing dead already? Well, No, just read this article till the end and find how you can increase Facebook traffic of your website and recover your dying Facebook traffic.

Facebook is changing itself day by day, for providing a better platform to its users, and Edge Rank algorithm is focusing entirely on improving the user experience of Facebook users. Edge Rank algorithm decreased the post reach of all those pages who have less engagement rate, that means less reach and less referral traffic to your website from Facebook.

Here are the tips to increase Facebook traffic of your website.

Post Stories: Posting your business links all the time on your facebook page not going to get any engagement, instead of posting just links share stories with your followers. You know why? Because stories are easy to remember and an easy way to interact with your followers.

Boost Your Post: I don’t really recommend boosting your post in normal case, but if your engagement rate and facebook post reach are decreasing continuously you should boost your post. But, don’t boost any post, make sure you boost your best post, so you will get better engagement rate and Facebook will surely increase the reach of your future Facebook post.

Participate in Community: You have heard this many times before from many peoples. Most of the people try this but they quit after 2-3 days of a couple of weeks. That’s the reason people are not able to take advantage of Facebook groups.

You need to understand that marketing is not about just promoting your business. Marketing is all about helping others, that’s what every big business did. They made things easier for their customers. Participate in groups, help others and don’t spam.

Leverage The Power of Facebook Messenger: Facebook messenger is a great tool for sale promotions and you can make it, even more, better by using chatbots. Try mobile monkey or chatfuel, set up a chatbot for your facebook page, so your user can get the answer of their initial query about your business instantly. You can send promotional offers to your customers instantly by facebook messenger. Make sure you communicate with your users regularly. Don’t just send them promotional offers only.

Be Creative: Yes, “Be Creative”. Facebook changed alot since last few years. Every second there are millions of post on facebook and if you wanna catch the attention of Facebook users, you need to be creative. User interactive videos and images in your Facebook stories.

Try these tips and increase Facebook traffic of your business website. Need help promoting your brand? Let us help tell your brand’s unique story today!

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Get the best digital marketing service for all of your business’ digital needs. Contact us now and get free audit: https://artisanssoft.com/digital-marketing/

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5 Website Development Myths You Need To Stop Believing

Whether you're looking to set up a new website for your start-up business or established business you probably already know that setting up a website is not easy.

Today in this post, I will disclose some of the myths about website development. If you’ve fallen for some of these beliefs, don’t feel bad. These are some myths you’ll likely encounter at one point or another while website development.

Here are 5 myths about website development that you should stop believing right now:

1. No need to pay if there are free website builder There are many free website builders offers free website services but once you sign up, they will charge many hidden charges. Later you’ll realise that they are not completely free at all, and it would be difficult as you’ll then find it challenging to move your website data to a paid service instead. For an easy going website users end up paying more in the development process.

2. Once a website is built, it’s finished People think web development as a one-time project. However, the process of creating a website should be ongoing, continually updating and improving. Apart from web hosting, your website needs to stay updated with content, plugins, security extensions, removing bugs and fixing errors etc. Regular maintenance and support is the only way to ensure your website can run normally and flawlessly. 3.eCommerce websites are expensive eCommerce web development cost dependents on the complexity of your website. If you will add more function and features you have to pay more depending on your requirement. You may also ask for eCommerce development company for a quote. There is always a solution to feature up your site, and there is no hidden cost to surprise you as you will notice the development cost before the project kick-started.

4. Your website needs amazing web design A website should be stylish and stand out from others in order to get noticed, but beware! The user experience is by far the most important factor. The design of your website should be done in such a way that it enables users to navigate quickly and easily, and helps them accomplish what they came to your site to do with ease. 5. Content is not as important as design in web development Using dummy content within the web design process is common. Most of us believe that content can be implemented after the completion of the website. But building a website with copywritten content could help deliver improved content as a whole; otherwise, it’s more decorative than design.

Building a website requires strategic thinking and in-depth knowledge of market trends. To attract visitors and give your business the strongest market share possible, don’t believe any of the above myths. For any further help contact ArtisansSoft or can ask for quotes today.

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10 Instagram Marketing Tips For Your Brand

Marketing on social media platforms can work wonders for your brand reputation and give a boost to your returns on investment. And what could be a better platform to engage your customers and prospects than the widely used Instagram, which has approximately 800 million active users worldwide? All the same, it is important that you know and adheres to the right marketing tips on Instagram to become an influential brand over time.The following Instagram marketing tips for your brand will not only help you reach a wider audience but also help you interact with your customers, find out their satisfaction quotation and level of brand awareness. These are the best tips of marketing when you are low on budget

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1. Switch To an Instagram Business Profile

First and foremost, switch to an Instagram business profile. One advantage of doing this is that your followers can click on the contact button and easily get in touch with you. Moreover, it will also help you understand your follower analytics and convert your posts into ads, features that are unavailable in your personal account.

2. Make the Best Use of Free Instagram Tools

Free Instagram tools, such as Insights, help you understand how your users are responding to your content. The better you know your customers, the more improvements you can make to your brand.

3. Cross-Promote Your Posts

If you want to grow your follower base, share your Instagram posts on as many social media platforms as possible. This will help you reach followers who do not use Instagram but are active on other social media platforms.

4. Analyze Your Audience

Numerous posts every day do not really help your brand; instead, they may annoy your customers. You, therefore, need to analyze your customers’ response to your products and services, experiment with the type of content that you post, and evaluate the days and time when there is maximum customer engagement. In a nutshell, optimize your post frequency.

5. Enhance Communication with Your Customers

Make sure to acknowledge customers’ comments and queries on your posts. An effective communication can result in a paradigm shift!

6. Keep Your Customers Engaged

If you keep your customers engaged with your brand, you have hit the jackpot! Think up ideas of interactive contests, such as hashtag contests. Also, posts inviting customers to tag their friends could be really helpful in increasing your followers.

7. Use Interactive Hashtags

Hashtags not only keep your followers engaged but also attract potential customers. However, make sure to use them correctly. Create features that will help your followers in using the hashtag to post their pictures with your product, thus giving access to their followers.

8. Be Creative

Creativity is one of the many keys to success. Nobody likes a post that is intended only to advertise. So, devise new and unique ways when posting your images and videos to catch your potential customers’ attention.

9. Collaborate with Instagram Influencers

If you wish to increase your potential customers on Instagram, you can consider collaborating with Instagram Influencers. Someone who has an effective and relevant audience to your brand can be of great help. You need to pick your influencers wisely.

10. Connect with Stories

As the cliché goes, every picture has a story to tell. In your posts, share personal stories about your brand to forge a bond with your potential customers. Also, invite your audience to share their own stories. Business on Instagram can be both fun and profitable with the right marketing tips. The tips we have shared can make your brand stand out from other competitive brands on the market. Do share your favorite Instagram marketing tips with us in the comments section below.

Looking for a digital marketing agency that helps to promote your brand??? Contact ArtisansSoft today and get free audit.

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Is Instagram Marketing Good For Your Business?

If you own a business, you have probably wondered whether Instagram marketing is a good way to reach your customers or not? Instagram can be a great tool for reaching customers if you set yourself up for success. Although Facebook and Twitter are the most used Social Media platforms for businesses, Instagram offers a good place for marketing opportunities too. With Instagram, you get to join an online community of around 700 million users, and some of its features can tailor your promotions to customers that are close to you.

While many digital marketing agency believers that there is no one-size-fits-all answer when it comes to social media marketing, there are a few general rules of thumb that you can use to decide if Instagram is a good fit for your business.

There are various ways to maximize your business potential on Instagram (no matter what niche you are in), below are some tips to help you come up with best:

1. Share to Other Accounts

Connect your Instagram account to your other social media accounts, especially Facebook. Since Instagram is a heavily visual social media platform and pictures and short videos are all that users are allowed to post on it, it’s helpful to spread those images and videos to your other accounts. Instagram even makes it easy to select which other social media platforms you’d like to share your post with when you create a new one on Instagram.

2. Use Hashtags Wisely

Instagram users can use certain hashtags to easily find what they are looking for in the platform. Using a hashtag wisely can help you gain followers who are out there looking for what you have to offer. Creating hashtags that are relevant to your business and your overall industry will increase your visibility within Instagram and help you reach new followers.

3. Well, Optimize Your Instagram Profile

Instagram does not allow you to post a lengthy ‘About me,’ so you need to make the most out of your short introduction. Make sure your Instagram business profile contains important details. Include a short, witty description of your business, your location, main contact number, and your website link, of course!

4. Maintain Engagement

As a business, you may be starting with a small group of followers. What will help set your business apart from some of the bigger companies is the rapport and connections you build with your audience. Posting stories and images is not enough. Whenever necessary, try to engage with customer queries and concerns either through comment boxes and messaging. You must at least show it to them that you are not just there to simply promote and sell but to hear out customer feedback as well. Even just responding to a comment saying something like “Thanks for the comment, we love to hear from our followers” means a lot to your followers and makes them feel more connected to your small business.

5. Consistency Is Key

Be consistent. People will follow your business because they value the type of business that you are. Like if you have a jewelry business, you can certainly post some jewelry products images to help put a face to your brand, but people will probably expect you to post jewelry tips, trends, and product reviews etc.

We all have to get started somewhere, and with social media being so important to a business getting their name out there, Instagram is a great place to start. These are some best tips Instagram marketing strategy for your business that is professional and successful. Contact ArtisansSoft today to get started building your Instagram business profile.

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Top 5 Web API Technology 2018 You Should Know

With the explosion of application programming interfaces (APIs), the web has become an integral part of technology. Using API technology it becomes easy for developers to coordinate the abilities of different applications together.

There are lots of tools available for API integration, but which one to choose? Here are top 5 Web API Technology you should know. If you’re not technically still make sure to have used some of these popular APIs before.

1. Google API

From last few years, Google has expanded services for maps, social networking, email, and more. Google APIs enable these different tools and services to be interfaced by means of numerous applications, bringing the huge number of Google items together. Following REST, XML and XSLT standards, Google APIs are designed to be easy-to-use and stable. Google’s endless roadmap of innovation, web services, and web application development make this choice a no-brainer.

2. Facebook API

Facebook one of the most popular social media platform. With the Facebook API, a programmer an incorporate a more customized social experience alone sites, including the ability to "Like" and share pages. Through the Facebook API, Facebook information can associate with endless business applications for unlimited potential outcomes.

3. Twitter API

Twitter is a real-time information network that continues to allow millions of people to connect and share information for free. With the Twitter API, developers can coordinate with ordinary individual and business applications, making automation and quick accessibility for sending and reading tweets. Twitter provides a few alternatives, including a Twitter for Websites (TfW) suite of integration tools and Streaming API.

4. YouTube API

Youtube is the biggest video-sharing website. With YouTube API, you can enable people to integrate the video content and functionality however they want. YouTube gives both a YouTube Data API and a YouTube Player API, giving developer extraordinary adaptability and authority over YouTube's functionality and content.

5. WordPress API

WordPress API is one of the most popular content management systems for both blogs and websites. WordPress API allows many applications to connect with its system via installable WordPress plugins, extending site functionality to incorporate social networks, play multimedia, and much more.

These are the list of some best APIs range across many types of features and functionality, but they all have one thing in common the ability for developers and administrators to evolve business applications into something more. For any query discuss your project with ArtisansSoft.

Don’t forget to share this article on Facebook, Twitter, LinkedIn and Google Plus.

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Why Digital Marketing Is Essential For Your Business?

Running a business and surviving the cut-throat competition is an achievement. For a business there are many things that need attention like finances, managing the product, building relationships with clients, and more. Everything requires proper strategy and an eye for detail. Luckily, digital marketing can help with some of these challenges if you follow suitable strategies and techniques. Here are some reasons why digital marketing is essential for your business:

1. Raise Brand Awareness People would trust information about a particular brand if the data comes from people they know. At the point when people have started making trust, they will place assets in you. With digital marketing its easy to build trust and brand awareness for your business.

2. Social Media Awareness Digital Marketing leverages on social media signals, social proof and testimonials availed from bonafide consumers. Whether it is facebook, twitter, Instagram or other social media platform it makes easy to reach to your potential customer. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.

3.Improved Conversion Rates Converting a customer online is not a big deal. All you need to do is just make good digital marketing strategy to engage customers. Through digital marketing, you can reach out to your customers at any time. Instead of bothering your customers with multiple phone calls, reaching customers online seems to be a better idea to improve conversion rate.

4. Reputation Management Many people may come and go, but a targeted few will actually make a purchase. If you can target the right kind of people who are going to be your potential customers, the best results will surely come. Good reputation management will help you gain valuable feedback and insights. With these, you can strategize and ensure the survival of your business.

5. Improve Your Outreach Traditional marketing is limited to a particular geographic area whereas Digital marketing is the best way to access the global audience. With digital marketing agency, it is easy to prompt your business on various platforms. It doesn’t take long for gaining publicity to enhance the prospects and enjoy the benefits of digital marketing for your business at its best.

If you’re not yet utilizing the power of digital marketing for your business, you are missing a lot of golden opportunities to beat your competitors. So what are you waiting for contact ArtisansSoft for best digital marketing service and get free audit now.