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How Art Niche Marketers Target High Net Worth Buyers

In the art world, art marketing creates a continuum of reactions from potential buyers. Visual art marketing practices have a built-in affinity with video advertising, promotion, social media, backstories, and word-of-mouth to build awareness for the artists' work. Awareness is the first step by potential buyers toward cultivating a genuine interest in artists and their work. Ultimately, some prospects develop an attraction that creates a desire to own the artwork. Through the effective use of various marketing methods, successful art marketers keep awareness, interest, and desire high until the opportunity for a sale ensues.

While there are times when a buyer passes through the awareness, interest, desire, and buying action continuum spontaneously, such as at an art fair, it is more typical for most sales to take time and repeat exposure to the artwork under consideration. Because original art and luxury-priced limited edition prints carry higher prices in the thousands up to millions, buyers consider them expensive discretionary purchases that require more time for buying decisions.

The steady drip of marketing messages delivered through multiple channels is how top marketers maintain contact and build influence that results in sales to prospective buyers. Marketing can be complicated and sophisticated, requiring knowledge and education.

Most large companies require advanced degrees for entry-level marketing positions. Fortunately, for artists, an MBA in marketing is not necessary. They can learn how to use practical art marketing techniques on their own. More than an MBA, what artists need is the desire to be successful, the willingness to work out of their comfort zone, and the commitment to deploy their resources to select art marketing methods steadily. Art marketing success starts with identifying goals, strengths, and resources.

The next step is to create a plan that uses testing and refining to improve their methods continuously. There are always more ways to market art than most artists can use at once. Artists must have both a familiarity with their marketing options and clarity on which they will use. Understanding what works for each artist is different and unique will help them develop a marketing plan that incorporates the tools and techniques most likely to return the desired results.

When the audience knows exciting tidbits about the artist, it pulls them closer.

Thriving artists succeed by developing a systematic process of getting their art seen and sold. The truth about art, or any product for that matter, is that no one will buy it unless people know about it. Imagine if Apple created the iPad but failed to let anyone know it was available. They would have a near-revolutionary product with no sales. To prosper, you must sell art, and to do that, you must get your work seen.

A common frustration visual artists deal with is knowing that their art will sell well if only enough people could see it. While probably not intentional, the problem is nevertheless self-induced. The good news is when applied correctly, art marketing makes it fixable. One way or another, it is the artist's responsibility to gain awareness for their work. Some – few to be realistic – artists work with publishers, galleries, licensors, or agents to do their marketing for them exclusively.

At the outset, it must be understood that everything comes back to art business goals and desires. What does the artist want and need from their career? Can they achieve their objective by handing over full control of distribution, including building awareness and sales from a following of interested potential buyers? Is the tradeoff worth handing off the responsibility for marketing to a third party?

Relatively few artists fulfill their goals when they are not involved in marketing their work.

The exception is when the artist works with a trusted family member or close friend who has marketing skills, is willing to do the job, and has the time to perform it. Such situations nearly always occur through good fortune.

That's because the marketing person usually does not require an income and will work for the good of the business and share in the results. It's my experience that those artists who take responsibility for marketing find the time to do the work. They may not enjoy it and even resent the time away from the studio. Still, they don't let personal feelings interfere with their larger goals of benefiting from having their artwork seen and sold regularly.

Family members of deceased artists seeking help to sell the artist's work posthumously are a perfect but sad example of how not being seen and having no recognition is disastrous to artists and their heirs. Unfortunately, after an artist is deceased is the wrong time to try to promote their work. The artist is gone, and there is no indication of future pieces.

Art Galleries, dealers, and collectors are highly unlikely to want to take a chance on an unknown deceased artist. If an artist's work is vital and relevant, the time to give it the respect of adequately marketing it as part of having a fulfilling art career and legacy is now.

There are many distribution channels artists can use to get their work to market, including these options: Create direct patronage where a network of patrons purchases artworks from the artist directly and repeatedly.

Art Galleries:  deploy a gallerist to sell the artist's work for them. An artist may experience direct patronage through an Art gallery. However, rarely do they gain access to buyers of their work from galleries.

Contract to license original art to be reproduced and sold by art print publishers. Reproductions are sold as open edition posters or limited-edition prints, which may be digital reproductions, serigraphs, four-or-six-color offset lithography, and other formats.

Contract with licensors or licensing agents to reproduce an artist's work for various uses, from stationery to linens, housewares, and more.

Studio visits and studio events are an excellent method of competing with commercial art galleries on many levels.

Online markets like 1stdibs.com can give an Artist new reach right into the markets most likely to spot a great piece of art on an Artist's page.  The transaction can be handled right there.

And as this article is written, the NFT Artwork market has made massive mainstream acceptance.  It is a real avenue for artists to deploy into.  The NFT Artwork marketplaces have now prioritized marketing technology for the autonomous Artist, adding an exponential growth tool in his/her DIY marketing quiver.  Creating digital versions of artwork, deploy them in online markets like Opensea.io, is a new frontier for the autonomous Artist.

Innumerable living artists create compelling artwork but find their work is not selling for the simple reason it is not being seen. Without art marketing to create awareness, there is no interest, and consequently, no sales. If your art career goal is to make a living from selling your work, whether full or part-time, you need to use effective marketing methods and efficient selling skills.

To be transparent and fair, there is no shame in deciding to be a serious hobbyist. It is not a slam against your talent, creativity, skill, or ambition. In every endeavor of the creative arts, you can find artists who choose not to pursue the life of a professional artist. It's common for incredibly talented artists to work in an ancillary field. For example, a virtuoso guitar player may work in a musical instrument store or give private lessons and pick up occasional gigs. There are countless reasons why this is a better choice for them. It might be they don't want to deal with the business side, and the marketing hustle professional artists face daily.

An artist’s website is a valuable marketing tool for artists of all experience levels. In our always-on, connected world a website is not optional. Without a site to promote your work, you are unknown and out of luck before you start. Visual artists must have an online presence that starts with a website designed for artists to showcase their work. A website is a 24/7 sales and marketing tool that is quite often the first point of contact by fans, buyers, and influencers. Think simple and elegant when designing a website for an artist. In much the same way a beautiful frame should never compete with the artwork it helps to display. Its only function is to support and enhance the artwork.

Be A Good Steward Of The Art Marketing Profession

Let's save the best for last.  Never compromise good ethics.  Respect your audience's limited attention span. Your work represents two industries where the rewards are great for building strong trusting relationships.  Never demand that your website visitors give any information so that they can view your artwork unless you use a private gallery for select clients, make viewing your art pleasurable and accessible. Asking for information before viewing your art shoos them away. Don't publish a blank page.

For example, if you don't have Exhibitions to list, don't create a page or a link with a Coming Soon sign. It isn't enjoyable to use a link and find nothing to view. If you waste my time, you lose my respect. Keep that in mind.

Avoid auto-playing music or other audio. No one wants or needs to hear music playing on your site. There is a valid reason Facebook mutes audio on videos in its news feed. Web visitors don't like it at all. Anything that takes attention from your artwork is a bad user experience. No one buys art because of a creative or ultracool background. The same is true for videos set to auto-play. It is a poor user experience. Respect your visitors by giving them the option to play your video or not. Avoid using distracting motion backgrounds. Keep the main thing the main thing, which is selling your art online. Don't mix sold with for sale pieces. Showing sold work is validation. But it's not convenient for buyers.

If you must show sold artworks, create a separate page or folder for them. If you are prolific or have a long career, do not display every artwork you've created. For historical and reference value, you might want to show sold pieces, but they usually add little to the goal of selling your art online. The primary purpose of your website is to be your 24/7 art eCommerce-enabled art gallery. Secondarily, it is a tool to help you market your work and establish and validate your reputation. Don't think of it as a tool to archive your work. Keep your visitor in mind. While it's nice to have someone whiling away their time viewing your artwork, but don't make that the goal of your website. Its there to inform, delight, educate, and inspire buyers to take buying actions first and foremost.

Don't complicate the visitor experience with too much to view and think about. Think about your websites like an Apple store or an elegant gallery. Clean, simple, and to the point. Too much anything is confusing. It is how to kill interest in those who might otherwise be open to buy right now. Don't put third-party ads on your website. It's cheesy, and unless you get tremendous traffic to the site, the payoff is not worth it. You must work hard to get traffic to your site to encourage your visitors to leave it to view someone else offer. View links to other artist sites and resources the same way. When you walk into a retail space, you don't expect to see suggestions to leave and shop elsewhere. Keep it all about you and your art always.

Personal branding helps build the Artist's reputation in a world where the digital reputation is ascendant.

We can argue where the marketing mix prioritizes reputation marketing, but it is undeniable... the new Handshake, Nice To Meet You has been replaced with a SERPs.

Good authentic messages from the Artist's heart adds to the authority. The more different ways artists can establish themselves beyond the impressions their art makes on the world, the greater their odds of achieving their goals as an artist become. You can see it and sense that all the components of art marketing work together. They each chip away at helping the artist establish themselves in the minds of people who matter to their career. As gallerists, journalists, curators, collectors, patrons, benefactors, and casual fans notice strong similarities in those components that relate to the artist, the brand builds in ways that positively affect their opinions and decisions about the artist. Artists don't create success in a vacuum. It takes those in positions of power to make decisions about their career.

Powerful people must be motivated to do something with their power when it comes to getting into a school or a gallery, gaining access to grants or juried shows, or getting traffic to an artist's websites; other people's opinions matter. Your brand influences how they perceive both your art and you as the artist and person. For these reasons, it's impossible to ignore the importance of working on branding as a critical part of establishing an effective art marketing plan.

How Art Niche Marketers Target High Net Worth Buyers was first published on https://tysinforay.com/

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Our Video Marketing Trends Roundup

Video is part of the marketing strategy mix for 81% of companies

Are you looking for a cost-effective way to market your business or a client's?  Is a client looking at you funny when you mention "storytelling"?  Are your clients annoyed that you're prioritizing video and a YouTube channel in your marketing stack?  Check out these simple marketing trends to support your decision to emphasize video in your marketing mix.

It's an easy call, really.

81% of businesses are now using video for marketing.

Videos are amazing for getting all kinds of messages across, and when we think in terms of practicality, a short, unique explainer video can make a big difference when it comes to educating people about the ins and outs of your specific product.

Video marketing success in 2018 is at an all-time high. It's not surprising to see more companies than in the past looking to include video content as part of their digital marketing strategy.

In fact, 83% of marketers believe video is becoming increasingly important, which is a sign that more brands are using it as part of their digital marketing strategy.

YouTube tips for business marketing

The ultimate YouTube video marketing guide for business owners in 2020 Click to tweet. Are you using youtube to build your audience and promote your business?

Embedding articles on your business's blog gives them more meat and value.

Video marketers and ROI: 89% are happy with their strategies

91% of marketers are satisfied with the ROI of their video marketing efforts on social media.

Many marketers find it difficult to track the ROI of their video campaigns, but this is often the result of poorly developed strategies and incorrect goal setting.

In fact, 88% of marketers are satisfied with the ROI of their social media video marketing efforts.

More than 500 million people watch Facebook videos every day

More than 500 million people watch videos on Facebook, Instagram reports more than 400 million daily active Stories users worldwide, and YouTube uploads 72 hours of video every 60 seconds.

People are five times more likely to watch videos on Facebook from their cell phones. On average, Facebook generates more than 8,000 million daily visits to video content, which equates to more than 100 million hours of video per day.

That's right, 500 million people on Facebook watch videos daily, and 10 billion watch them on Snapchat!

75% of Instagram users take action after seeing a video ad

46% of users take action after watching a video. When users enjoy video ads, their purchase intent increases by 97%.

And for good reason. 65% of an ad's impressions on Instagram come from videos. Plus, 3 out of 4 Instagram users take action after seeing a brand's video.

82% of Twitter users primarily watch video content on the platform

Of Twitter users watch video content. Let's dive into the top video marketing trends in 2019! Video marketing is a fun and effective way to answer your target audience's questions.

This social platform has more users than older sites like Linkedin, Pinterest, and even Twitter. Video content is not on the rise and is clearly a powerful force for user engagement.

After all, one-third of online activity is spent watching video, and 82% of Twitter users watch video content on Twitter.

Pinterest users are 2. 6 times more likely to make a purchase after viewing video content from brands on the platform.

The global video streaming market was estimated at $42.60 billion in 2019.

Today, the global video game market is estimated at over $93 billion. The industry-wide adoption of high-definition graphics during the seventh generation of consoles has greatly increased the size of development teams and reduced the number of high-budget, high-value titles in development.

The following YouTube marketing tips will help you promote your explainer videos in a way that gets your business going in the right direction.

Pay attention to video title and description

It's all about creating a short, high-quality video, optimizing your YouTube SEO strategy (by paying special attention to headlines, thumbnails, descriptions, keywords, and branding assets on your channel) and adding a few marketing tactics (like call-to-actions and ads), and then being social.

Meaningfully used content and keywords work as tricks and tactics - optimize your video description with highly searched words, use tags and hashtags in the titles, and everything else on the backend when adding more information so you can easily grab search engine attention.

Who uses video marketing?

Youtube affiliate marketing is creating a channel and video content on Youtube with the goal of selling other people's products. When you make sales, you get a commission from the company whose products you sold. The main advantage of monetizing your YouTube channel with affiliate marketing is that you don't have to create your own products, you just have to sell other people's products. Also, you can start selling affiliate products right away, whereas with YouTube monetization you need to have at least 10,000 channel views before you can monetize.

Video marketing has grown exponentially over the years. Every minute, more than 1 billion three hundred million hours of video content is uploaded to the YouTube platform, and one of the most staggering statistics about online video consumption amounts to nearly 5 billion hours of video content watched daily. On Facebook, 100 million hours of video content are viewed daily.

On Instagram, 95 million photos and videos are uploaded daily. On Pinterest, there were 6x as many video views on the platform in 2019 as in 2018. Tiktok, whose main content type is videos, has amassed over 500 million monthly active users in a short period of time. This social platform has more users than older sites like LinkedIn, Pinterest, and even Twitter.

Important statistics when considering video for B2B marketing.

There are several ways to approach marketing for a brand to a niche community, and they are all outlined in the report so you can take the path that best fits your brand, budget and skill level.

Verizon customer promotions for gamification incentives, free to customers. The report also explains why targeting niche communities like this can be valuable.

Even if relatively few people in your brand's target audience are video gamers, for example, reaching them with specific video game content creates tremendous brand loyalty. It can turn people in that community from customers to fans. This is something that is immensely powerful, and the way to tap into it is relatively simple.

Benefits of video marketing

It only makes sense that before we get into how you can grow your channel, we go into why you should. There are a lot of great benefits to marketing on YouTube that many businesses don't fully consider. The first one is almost self-explanatory. Video is huge right now.

It dominates the world of marketing, and if you're not using video, you're almost certainly going to lose out to your competitors. That's not an exaggeration; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses that use video.

According to Optinmonster, video marketers receive 66% more qualified leads per year (Optinmonster, 2019). Optinmonster also found that video marketers achieve a 54% increase in brand awareness. In addition, 93% of marketers say they gained a new customer thanks to a video on social media. This increased quality of leads can be attributed to the quality of education that a video brings.

Should your small business use video on social media? Regardless of how experienced you are with video production or video marketing, the answer is yes.

Using videos to promote your product or service on social media is a great way to get your brand in front of the right eyes. Read on to discover the best platforms to support your video marketing efforts. 5 Actionable Tips to Improve Emails with Video.

48% of consumers want videos to reflect what interests them

Not only are videos entertaining, but they can also be an important part of a consumer's decision-making process. However, to get a customer to convert after watching a video, you need to make sure you meet their expectations. In terms of the ideal features consumers look for in order for videos to be valuable to their decision-making process, 48% want videos to reflect the specific products and services they own or are interested in.

Another 43% want interactivity and the ability to choose what information they want to see and when they want to see it.

Marketers have debated for years about how long videos should be. It was often said that shorter videos work better due to consumers' decreasing attention spans. However, the downside of shorter videos is that it doesn't allow brands to build too deep of a relationship with their audience.

Videos that are 15 minutes or longer result in 50% audience engagement. You may not see as many views, but those who watch your video from start to finish are most likely genuinely interested in what you have to say.

In the past, older generations may have turned on their favorite TV sitcom or gone to the movies to escape the stress of everyday life. While platforms have changed as younger consumers take over the video market, the instinctual need for relaxing or entertaining content hasn't changed.

When asked why consumers watch video content, YouTube survey respondents said they watch videos primarily to "relax and unwind." " In addition, the fourth most common reason people watch videos is that the content makes them laugh. Respondents also cited "makes me forget the world around me" as the seventh most common reason for watching videos.

There's no point in creating video content if you're not telling your story. Video content allows you to be more expressive, so don't hold back.

Storytelling takes the connection you both have to another level. It's like you're dating your audience individually and sharing your experiences with them. But what exact stories can you share? Storytelling takes many forms.

Our Video Marketing Trends Roundup Find more on: Ty's Info Ray Blog

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ClickFunnels vs LeadPages Benefits Battle

Who Should Choose Clickfunnels? Landing page builders are important for startups at every stage. But which landing page tool is best for your startup? Where Landing Pages Can Go Wrong And How To Make Them Right For many new startups, a quick technology hack or upgrade ‘win’ is to employ Lead pages and funnels in […]

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Funnel Builder Showdown for 2020 Part 2

On This Page The Main Features of HubSpot CRM The Benefits of Using HubSpot CRM HubSpot vs Streak: Integrations HubSpot vs. WordPress Comparison HubSpot vs Streak: What Makes the Two Different? How Does Kartra Compare To Leadpages? Kartra vs Kajabi Comparison Clickfunnels VS. Kartra: Which One To Choose Kartra Vs Leadpages: Which Is Better To […]

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Funnel Builder Showdown for 2020 Part 1

On This Page Sales Funnels – A Quick Summary What Does Clickfunnels Offer? Clickfunnels vs Leadpages vs Instapage vs Unbounce: Which One is Best? Unbounce vs Instapage vs Leadpages: The Main Differences Clickfunnels & Leadpages: So… What Are They? Our Verdict on Clickfunnels vs Leadpages Main Differences Between Leadpages vs Unbounce Leadpages vs Unbounce – […]

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Announcing New Channel

Don’t miss any of our blog content, even when your away from Tumblr.

We recommend adding both Tumblr and Google Sites to your supported content channels.

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Think Bigger About Marketing: Tech Stacks

On This Page Who is typically in charge of social media management? Why is Online Marketing Important? Benefits Of Social Media Marketing Software From where did the concept of the ‘Tech Stack’ develop? What you need to know about data in marketing Why marketing should drive your company’s digital evolution Marketing Technology Will Always Have […]

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Hire Digital Marketing Experts - Improve Your Business Brand Name

Online marketing is one of the best and cheapest ways to advertise your business. Such companies do everything in their power to increase your webpage's ranking on search engines. Google and Yahoo are the most popular search engines followed by Bing, Ask, AOL Search, Wow, MyWebSearch - the list is endless!

The first, or home, page of your website plays an important role in getting a better ranking for your business on search engines. Your company will likely recommend a few changes to increase the user experience and overall look of your website. In addition to appearance, having meaningful content is important. Your content should provide satisfactory information to your potential buyers.

Keep your customers engaged

Using these techniques, you can keep your customers engaged and interest them in the products you sell. You have to have a strategy in place to influence your readers.

As more visitors reach your website, adding an option to share the page on their social media accounts will increase your chances of getting more 'likes' of your products. Over this period of time, you will see more and more people following you on social media, and also more buying your products.

Online marketing needs proper implementation as well as effective strategies and a model that will help you to reach a maximum number of customers in the shortest possible time. It is necessary to ensure that there is relevant content on your website. Your content can be changed and updated, which is a great way to keep readers informed and interested.

Read More: Hire Digital Marketing Experts - Improve Your Business Brand Name