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Advanced Ways to Use Emoji’s in Social Media Marketing

As you’re interacting with your consumer every day on the different topic among it many of them were actually funny one in that case you can easily use emoji for a better portrayal of emotion.

Previously if you didn’t use emoji then others communication using emojis you may find it difficult like an alien language. Not only that where the people of your industry utilizing to connect with their audience and practice some creative brand building but you’re lagging behind in that case.

In fact, 90% people use emoji and more than 30% people use emojis several times a day according to a research.

Emoji experts and researchers are claims that ‘Emoji’ is the fastest growing form of language in history and right now which is still in evolving process.

Now you may want to know why you should use emojis for social media outreach, here are some useful tips follow it for brand building.

Use Emojis organically

Using emojis you can express emotion in more detail and in exact form, usually, there has no existence of barriers to communication.

Actually, the clarity of messages is so transparent to understand.

If you try to get creative something like the 2015 Chevy goes emoji campaign, then at first set your advertisement strategy give the entire campaign structure following that.

At the beginning of the campaign, people weren’t able to understand the message but a year later again they use the emoji form in a televised ad able to catch the attention of viewers better than other campaigns.

Understand What Emojis Mean

The cute, little emojis have different meanings sometimes may find it difficult to understand, might not mean what you think they mean.

When you do understand the meaning of it then get the creativity on board to give that little one’s an all-new structure and wholesome message.

Constant interaction with Consumer

2016 proved that a movie used comic character and made its success all around the world.

Deadpool’s emoji were simple but able to catch the essence of the comic book character. If you going to get creative with emojis then keep in mind to stays consistent with brand messaging or else fair enough chance to lose some potential consumer of your brand.

Use Emojis for Real-Time Engagement

On social media platform basically in Facebook, Twitter, Snapchat or in live streaming video format use emojis to show the human side of your brand.

always be creative with these but the excessive use of it may cause some negative effect also. Sometimes emojis can be used for engagement by turning them into exciting games like

“Emojiball”

Incorporate Emojis into Your Sales Funnel

Domino’s easy order campaign is one of the few examples of emoji marketing, as they stand against all traditional marketing techniques to succeed with trending one.

All pizza lovers just need to set up Dominos account and link with a twitter account, tweet a pizza emoji, all it takes to get a confirmation message from Dominos and your favorite pizza at a doorstep.

Key Takeaway

Emoji gives the online user a much better exposure than text, as they are a new form of communication use them carefully.

And whether you like them or not, they’re here to stay.

If you want to connect with new generation online user through the social platform in their language then get set ready to be creative with emojis and give new shape and structure in your social marketing campaign.  

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7 Simple Steps For Marketing on Instagram

Users are continuously associating themselves with Instagram more than ever in past and which has passed the 600 million users on a monthly basis. Now the scope for marketers to reach different demographics as users add 90 million photos and video each day.

To grab the attention of Instagram's you need to have the creative as well as effective strategy to get the result for your marketing result. Here are 7 simple tips to help you in your new marketing strategy.

Understand the Instagram hashtag culture

There is a distinction between Instagram hashtag and branded hashtag can help you to reach your potential customer.

Universal Instagram hashtag, mostly used by the users through this everyone can see your post.

Using branded hashtag, only the industry and its related people can be informed by this, show their interest in a post.

Understand your industry and brand hashtag culture

Include business name in unique tags for the post or campaign running on the platform. Using this can create an identity, consumers can also connect with your post besides monitoring the competition of the market.

In addition, adding specially curated tags can help you understand the audience approach on your different types of contents.

Focus on your customers

Give credit to your followers by posting their content on your Instagram business page, showing that you are aware actually aware of the connection. Doing so will help you to build relationship.

Like and comment followers photos if they connect with in any way. Show you care about commenting on followers post and responding in your post also.

Manage time for influencer marketing 

It’s no secret “Influencer Marketing” is on the rise. Just make sure connect with influencers according to your brand and business so that you can easily reach maximum number of the consumer.

Get influencer or celebrity attention “@Mention” in your post that can appeal them or if they repost your post through this a widespread awareness can come so easily.

Show your stuff creatively

Right now so many of bands using Instagram to sell their product in a creative way, among that much of crowds need to stand alone is not easy. Focus on creatives to appeal customers.

Use real life product demo to increase the usability and credibility that can also help in to create a community around your brand.

Share exclusive content which isn’t on everyone's wall to make your customer feel special and give a reason to follow you. 

Run contest

Run Instagram photos or hashtags contest, this actually allow users upload photos or use hashtags which can be seen on a page. Now, everyone visits your page knowing the contest which increases visibility, attention and follower base.

Include public voting system so that you post can be shared following the process brand awareness take its growth.

Start the conversation

Show you care by asking followers about their lifestyles, hobbies, and interest to focus on market insights.

Understanding how your products fit into consumer lifestyle and their user experience on competitive brands also. 

Asking followers caption a photo or fill in the blank post gives you the opportunity to understand psycology of the consumers. Let’s you give more idea to reach them and focusing on relative consumer section in a different way. 

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Organic Content Always Plays Significant Role in Business

Today, every major company were on social media and everyone want to succeed in this platform, what's the secret?

Unfortunately, there is no hidden formula for success on social media. It’s a systematic, consistent process which everyone has to follow, among them one will be number one, that tried process and tools for achievement followed by the rest of the contenders.

In this post, we’ll look at organic content, where you should focus more to reach the potential customer.

What is Organic Content?

In early days of social media, business only posted content organically. No- one, needs to pay a penny accordingly posts would have shown on every news feed without any further due reason-wise there was a competition between brands for organic content.

As the time goes, social media witnessed a boom of number of brands or companies, as everyone doing their best to curate organic content using this platform try to reach as many people as possible.

But after a certain period of time receivers were unable to receive so much information at a moment, soon content lost its liability and credibility among masses. But one of the major reason why people think that organic content is dead is because social algorithm changes.

In particular, Facebook has introduced and evolved their News Feed algorithm, now personal post can be seen so easily in news feed than brand content. Which is really helpful for common people that now they only see most recent and relevant feed according to them. Businesses are struggling, their content views have been affected badly- every brand searching new ways to get heard by masses.

To combat this crisis many businesses using paid social advertising to get their presence in front, basically they invest the money on paid platform taking away the budget of content creation.

Why Should Your Business Invest More in Organic Content?

Why still everyone running towards organic content. With so much of content buzz on social media people always search more organic and quality content which provides information as they need.

Content in terms of Text, Live -Video or Interactive one, Webinar, Podcast, Photographs, Infographics, presentation any one among mentioned should be creative and qualitatively high so that people find it useful, share it with their social connection.

Quality can be important on social media, quality always matters by getting the attention. Itself quality content can make a place among thousands of poor quality content. 

The number of impressions, shares, and clicks on a quality content could be viral on the social platform. So instead of pushing the useless poor quality content spending 1000 dollars try to focus on creating more good quality content, which will run organically, can be the key to your social media success.

Conclusion

Now you have the resource of paid advertising which is good, but if you curate good quality content and boost it on social media spending money undoubtedly it’ll get much more attention than any other content.

If the content is good, appealing, and informative people will definitely look at it, share it, promotion without advertising.

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If you want to strengthen your social media marketing this year, then can’t effort to miss these useful tips .. 

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DuckDuckGo Hits Milestone in a Single Day

U.S. based search engine company DuckDuckGo recently released that it has hit a 14 million searches in a single day. In addition, they are also celebrating that the search engine has crossed 10 billion searches, among them 4 billion searches actually conducted in December 2016.

Specifically, it’s a niche search engine many people don’t even know it exists. And its initial stage the platform providing the service all around the world reason-wise noticing year over improvement. Around the same time, last year, DuckDuckGo was serving 8-9 million searches each day on average.

DuckDuckGo gasping users attention far more easily than others search because all searches performed anonymously, that’s mean it doesn’t track or record users data. It’s also one of the most transparent search engine in the sense that the users of this platform can access all the information.

According to the company, it’s growing faster than ever. Besides that, most of the users looking for reduce their digital footprint so they should opt for it.

DuckDuckGo is a privacy-focused organization so if you are looking for anything like this, take a glimpse on the platform.    

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New Ways To Stay Ahead In       Social Media  2017

As the new year is on a go where in the previous year so much happened in social media platforms which are improving so randomly giving user a new array of exposure, so to be ahead in social with your profile and gain organic followers, Here are some tips which definitely help you in your way.

Instagram

Strategically comments on Post

To gain exposure and gain followers organically you need to interact with your audience, comment on their post and I know its time-consuming process. First, you need to select your niche and 5 brands that are similar to yours, in a timely manner interact with them leave your valuable comment on their post.

Like post comments 

Instagram recently rolled out an update to like comments- just like Facebook. Instagram lets you like anyone’s comment through your profile also get visible to them. Influencer or company profile usually get hundreds of comments among them like informative comment accordingly share your own thoughts and ideas on it, so that they also understand your knowledge on the field.

Use Instagram stories and live stories

If you think Instagram stories and live stories are not everyone's cup of tea then you are wrong because its trend widely used by millions of people, and if you able to succeed using live video stories undoubtedly organically will raise with the time.

Facebook

Use live video

Today, live video is a great deal and live video get the most reach compare to the other contents. Among other types of contents live broadcast is more transparent and trustworthy, practically you’ll get more views and impression. 360-degree videos are another new trend Facebook also lets you upload such content.

Invite post likers to like your page

Its new form that has come in facebook- where you ask your audience those who like your post but not on the page. It’s an easy way to do this just go to your fan page tap on the post a little wheel will appear on every people's picture just clicking on it can invite people who haven’t like your page.

Live audio

Facebook will reveal live voice only broadcast, which is great initiative specifically for camera shy people.

Twitter

Use live video

Just in a minute, hundreds of tweets appears to your page and actually, we all get bored to reading that much content. So now on twitter, you can upload live video which is very much transparent, additionally no issue of spammy news. Easily avail this new technique using periscope from your phone, not only that 360-degree videos also came into account on twitter.

Take advantage of the 140 character update

Needs to consistent and spontaneous just to nailed it out this specific stage. where you can upload photo, link, news anything following the audience. Mention hashtag in certain places to stay relevant on your topic.   

Make sure while using all these mentioned processes to stay relevant, when upload any image always use high-quality ones, stay focused what should be your story think about this which can attract audience attention, have fun and use features for new year social media strategy. 

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Google’s Auto-save Search Result while Offline

Google has improved its search engine result activity for those who may find difficulties to search anything for slow internet connection. If you unable to search due to slow connectivity Google instantly save the search result and will present to you when connected via the network.

When you searching something but at time connection fails still you can find your suitable page in SERP visit later.

So next time when you lost your internet access during searching in Google, don’t worry at all carry-on with your other important tasks, Google itself detect your connectivity and cater the search result as a pop-up message on your phone.

Besides this Google also assures customers that this new improved technique will not cost much in terms of battery life and data usage.   

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5 Reasons to Use Twitter Ads than Other Competitive Platform

If you looking for advertising your brand or product into a large number of people, in that case Twitter has some problems but in certain cases and contexts.

Unlike this fact, the social platform has lots of potentially in terms advertisements. Besides this, I also like Facebook ads, Adwords ads, and Bing ad - having some special features Twitter always provides its users a new array of advertising tools and techniques.

So, here are the areas where twitter always maintains its spot in terms of online advertising.

You Pay For Performance

When you promotes tweets on twitter only get charged after you achieving your marketing objective.

Just like if you post a promotional ad for twitter engagement or website conversion, you only get paid if people react on your ad otherwise, don’t have to pay a penny.

If you run an app install campaign, you only pay for the number of successful app install.

If we compare this with similar social networking platform then LinkedIn doesn’t provide anything like pay-for-performance but Facebook has an option like that in (page like, app install, link clicks).

Keyword Targeting

Keyword targeting is an interesting way to target people along with precisely differentiate them according to your requirement.

You can target people those who have used certain words or hashtags or interacted in tweets with using any targeted words over that last seven days.

Where Facebook doesn’t offer anything like this, you can only target topic-wise or depending on their field of interest.

So the difference is here in Facebook you can only target (example - if he likes cars).

But twitter allows to, target in your niche more precisely than any other platform.

Tweet Engager Targeting

It's an another interesting tool to target your customer those who saw your tweet in last seven days.

This is a really hidden tool for twitter advertising. If you want to set your niche and cater only to your followers or those who engaged with your tweet.

In case, of Facebook does not offer this only thing I know is “invite people” through this you can invite the people those who would likely to engage with your post.

Plus, there are high advantages in twitter system for having high engagements rates.

Tailored Audience

Using this you can target you can target every twitter user who follows a specific account. It’s an amazing tool Birdsong Analytics, you can download all the follower list and easily make a tailored audience.

Facebook also has their custom audience but which works really well. In that case, twitter wins because of Facebook’s custom audience needs email id and contact number where twitter requires nothing.

Low Cost per Click

In twitter, click comes in pennies.

The price of the clicks completely based on auction not upon how much user wants to pay for a click.

Because of low competition in twitter users find it easier to market their brand or product in front of million of people.

     The only downside of twitter its audience is much lower than Facebook and able to target those who are associated with twitter. But that doesn’t mean you’ll not get profited using this platform.

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Planning, maintaining and strategizing social platform with these effective and powerful tools..  

Creating a website that has a strong social media presence is crucial for growing and expanding your business in the online platform. Every…

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New Hope For Advertisers With Mid-Roll Facebook Ads

In recent day video content which is dominating near about all social media platform, reminding this fact Facebook also working on their video advertisement section so that they could also monetize as much as possible from their platform and service.

facebook is reportedly working on their mid-roll video ads. When viewers usually watch a long video, like more than a minute then after watching 20 seconds the ads will be run after that. In addition, the mid-roll ads will only appear in those videos which have running time more 90 seconds.

Common people usually consume video content than any text-based one, if advertisers are able to produce more creative content and apply it within video then expectedly it’ll grasp viewers attention. Following that, Facebook says that it’ll give the publishers 55 percent of ad sales, the same amount provides by youtube.

Facebook’s new mid-roll ads, which will be labeled as “In-stream” videos, will run for 15 seconds. Reminding the business and revenue scenario, Facebook provides advertisers an option through they can select appropriate videos to place their ads.

As of last January, 100 million hours of videos were being watched on Facebook, according to social media network.

Before starting this year industry experts were predicted that 2017 will be the year of video content marketing, as the year is following we all are anxious to see what actually happens on the social platform. Until now many publishers have been unable earn revenue from their videos. So, let’s see as we all hope for the best.    

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A Big Step towards Facebook’s Image Recognition Sector

Since the inception of this social networking platform, it continuously keeps changing with the times so that user get good experience. And this time the situation has not changed.

User experienced Facebook’s face recognition feature and which is been with the platform for long but last year the platform made a significant change where they have included new image recognition AI, using this facebook can easily identify the objects inside the picture.

They have actually launched their new tool April last year, which is so advanced that able to give a description of the picture, vision impaired person’s actually get proper benefit from these.

Till now two billion photos have been uploaded in different platforms like Facebook, Instagram, Messenger and What’s app, this kind of improvement essential for the society where sight-impaired users are able to experience social platform.

In addition, this new tool could give Facebook, a wide data source. Advertisers now post their ad’s but without any extra effort now users can get not only the advertisement but also the description also address of the advertiser.

Now it is interesting to see that how far this image recognition tool can go, make user experience far better than ever.  Anyone can easily see what Facebook image recognition AI sees just with a browser extension, auto generated description will be on their screen.

Now it is available for every post, but the thing is that how much the system can properly identify the objects, that’s where we are looking at. Including this advancement can really bring a big shift in image and video segment like Instagram and in the Facebook live video.

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Jst about how you thinking and try to figure out in left-right or the opposite...

You can change direction of this train just by thinking about it #power #mind

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5 Easy Guide To Boosting Share of Your Social Media Content

In social media, we try to make our impression and reach people as our requirement with using social networking features. As we follow a person in response he or she will also follow you.

But, when you post something on your profile being followed that many people no one actually sharing or re-tweeting your post to others and there you find difficulties to spread your post.

To get rid of this social dilemma you need appealing content so that your post also get multiple shares on the social platform.

There are many ways to get social shares on social media - here are 5 easy tips you can try anytime.

1. Research trending topics

An easy way to get social shares you need to follow the trends and research as much as possible so that your post must remain relevant to the visitors after that they’ll react on the post.

To know about the trends and burning issues out there in the market there are many tools like BuzzSumo and PotReach, you can use to find trending topics according to your audience or niche.

2.  Make it easy to share

People are lazy sometimes on the social media.

Actually, the task is really simple they just need to copy and paste the link of your post on their social media account, in reality there are so many contents on social platform and no one wants to spend much time on your pot.

So if you add social sharing button on the right-bottom side of your post that makes the task easy for visitors.

3. Use emojis

Emojis are popular in social sphere they actually help to express your feeling on something instead of writing or making comments on that.

Social media platforms have started using emojis and with the time they provide user various types, emotional emojis so that just with a tap anyone express any emotion.

You can also use emojis on your post to express any sort of emotion and views can also relate them, but remind that use it as per your form of communication.

 4. Ask without begging

Asking everyone for re-tweeting and sharing your post not a good sign also people will get irritated with such type of behavior.

Instead of begging, you directly ask them for share your content and add few lines with it that - “If you find my post useful then just share with your friends”..

 5. Share content when your followers are active

This is another tip, many times overlooked by small buisnees owners.

Time matters on social media, if the majority of users are offline when you post something then don’t think that anyone react on it, so you need to use twitter analytics tool to understand when majority of users active in which time day of the week, then plan your post according to it.

In reality, social media like and share’s really valuable, the thing is that when people see more than 500 likes and 100 shares then subconsciously people get attracted to it and find it useful of themselves others also. Against when they see a post with little engagement, then they won’t like to click to click on it without any social proof. Then boosting your share can definitely add extra effort. 

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New Feature in Twitter: Live Video, Here’s What You Need to Know

Earlier this year two social media giants have launched a great new feature live video broadcasting besides the other social platform still not managed to cater anything special to the users.

As the new year is first approaching twitter unveils the new feature that from now forth users in twitter would able to use live video broadcast directly from twitter from their iOS and android mobile devices.

This exceptional move came into happened when twitter acquired Periscope the live video streaming app back in 2015, after that all around this year twitter began featuring live videos on their timeline and users could able to see and interact through those videos.

And now with this recent development, twitter users can broadcast live videos directly from the app without having any account in Periscope, also users would able to retweet and like videos.

As this was not the first thing that actually came from this social platform earlier this year using their video broadcasting feature twitter partnering with several international organizations like NFL, NBA, NHL, Presidential debates and Democratic and Republican national convention.

They actually managed to acquire the spot and trends in the market and able to provide users a new array of communicational weapon.     

So now take a look onto the following tips that how you can use this new feature..

First, you need to go to your mobile app their click on the compose tweet option and see (PHOTO) (VIDEO) (LIVE)

From their tap on the live button and write something so that people will understand that what you trying to show through this video.

Once you start recording it is easy to stop at any moment, with this, you can see who are seeing and commenting on your video.

After completing you can see how it will appear to others timeline.

Twitter Enters The Live Video Arena

Now for active social media users, this feature is not a new one because twitter’s major competition Facebook and Instagram have already launched video broadcasting segment and this two platform continuously outpacing twitter.

Giving this new tools to the twitter users could create and share new content with others and companies will definitely find it useful, open a new horizon of business.

Although in news covering perspective users now easily get in time news not in 140 characters written format but also with visual presence, which is more prominent than others format.

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SEO in 2017: Mobile optimization as a competitive advantage

A device which is been around a long time and raising It’s popularity day by day among people, now the time has already come that everyone needs to shape their business according to it.

As Mobile overtook desktop as primary device used to access websites. This is not quite huge for those who knew the earlier Google report released in 2015 that searches that are actually occurred on websites more happened with the help of mobile other than any other device in the market.

This action did not take place so sudden but for sure it is rapidly raising concern over the market, till now many websites have taken a step back just because websites are desktop friendly and market are running towards mobile friendliness that they’ll come with their newly modified shape and design.

What Google wants

At this time of the year, SEO’s are sharply focused on the new tips and trends of the upcoming year so that they’ll not get fade out with rapid evolving network industry.

After researching many articles, blogs, and Google promotional materials I have been able to pick out three basic points indicated by Google on mobile optimization:

Today, more people search on mobile phones than computers.

People’s are five times more likely to leave a site if it isn’t mobile friendly.

Over half of mobile users will leave a website if it takes longer than three seconds to load.

The thing is quite obvious because people’s are more likely to search websites on mobile phones other than desktop so that it’ll easily increase your page views in a short time span, besides that if the page of your websites is not that first mean if it’ll take more than 3 seconds to load than no one sticks around with the same website they’ll obviously shift to another.

Mobile friendly approach

To embrace the trend definitely need to take some initial measure so that users will not get shifted to another, and our prime focus is to gaining mobile friendly approach:

Responsive web design

Dynamic content

Separate URLs (mobile site)

Responsive design which is highly recommended by the experts besides the concept been around in the market for a while.To grasp the attention of the visitors by the visual presentation.

All we know the same old saying that “Content is king”, before making anything always keep in mind that if your content is appealing and creative you’ll not have to worry about your page views and session.

And in terms of the technical sector having a separate website always helps you to keep a keen eye on the activities on your websites.    

Our goal here is to create mobile friendly websites, to stay ahead with the market and get profited with conversion, and to give delight to our users.