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Is Any Press Good Press?

The same question has been going through your mind for years now as a business owner, is any press good press? This could be something that happens accidentally, or as part of a PR stunt. If a brand is dominating in the press, the news can be massive, but there are potential payoffs and drawbacks alike. If you are interested in what to expect from your business and the potential of any media coverage in the future, it is very important to look at the businesses that have been the most prevalent in headlines.

There are a number of questions to ask yourself and find answers to when it comes down to those particular businesses, as well. Does positive publicity and press always bring back more benefits than negativity? Is there a long term value beyond the initial spikes in web traffic and back links? Would a large band stand to gain more from something like this? Is a negative press stunt worth the risk that goes along with it, and could there be any long term damage to the brand’s reputation over the course of time? These are all questions that need to be carefully investigated, regardless of what your company is.

Does Negative Media Coverage Impact My Website?

In many cases, positive and negative spins alike being put on a story and the subsequent sentiment can play a major role, as can the subsequent details as they emerge. You will find bad stories that become positive, and good stories that can become negative. All of this is relative and tends to differ depending upon the particular situation at hand. Have there been stories like this in recent years?

One very prominent example of this was a CEO of a credit card processing company boosting staff salaries to a minimum of $70,000 per year! The story was difficult to miss in that it was covered by nearly every major news outlet. This story had longevity and continued to remain relevant and popular for months on end, with massive increases in web traffic. However, there was a negative side of the story stemming from the fact that the salary increases may have been in response to a lawsuit aimed at the CEO in question. In this case, the good seems to have outweighed the bad, with the site’s popularity skyrocketing with little or no backlash to speak of. However, every situation is unique and not necessarily typical.

It is interesting to note that, over the past several months, negative stories attracted more coverage and social media shares and the like than positive stories. However, this does not automatically mean that any publicity is good publicity. There is such a thing as too much conflict within a brand name; getting this can end up having long lasting negative repercussions for any entity, no matter how respected they have been in the past. There are so many things to take into consideration; any company or brand needs to plan or be prepared for what is to come.

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Your Site and Google Analytics

What is Google Analytics, and why should you use it on your business site? The site and its tools are recommended to virtually anyone who is looking to run and utilize a website for their business. This could be the best time for you to begin improving and refining what you already have to your name as far as such resources go. With tracking resources that you could make full use of in order to turn your life around in these regards for the best, you might be pleasantly surprised. Like all analytic specific website, Google Analytics is not perfect, however it could be the most cost effective and simplistic solution through which to begin accomplishing your goals. In many regards it outdoes the bigger and more expensive packages!

Reasons to Use Google Analytics

Perhaps the best asset of Google Analytics is that it is free and easy to use. Thus, cost is not an issue that will prevent you from using it to assess what is going on with your company’s site. Why blow $20,000 a month on another resource that is far more expensive and only has negligible differences or only slight improvements? The money you save on buying an expensive package here could be used to hire additional personal for the sake of social media, research, and a number of other tasks that should not be overlooked in the grand scheme of things. You could even use it in conjunction with another similar resource or back your data and findings up.

Another major advantage of putting Google Analytics to use for your business is the fact that it is customizable. Some of the larger packages do not allow you to get the specific data you want when you want it; this can be a major annoyance. If using one of those bigger, more expensive sites for your resources, getting such information requires the participation of a professional consultant, in fact. Customized reports let you see what you want, and how you want to see it, thus easing the matter for you. In other words, in many regards, Google Analytics will do things for you that larger, more expensive packages will not.

You can even set profiles if you use Analytics; this is one of the most desirable and useful features of the process. There are so many individual specific aspects of your business; what if you could establish profiles to look at the individual different ones? Maybe you want to follow blog traffic specifically, or traffic that comes to your site from a specific geographical location. This means it is easier than ever to focus on a specific portion of your statistics for web traffic and the like; there is no finer way to see if you are truly accomplishing your goals. What we have done for people over the course of time has proven all the more useful in these regards. No matter who you are and who or what your website caters to, Google Analytics is a useful tool that is not to be overlooked!

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Why a Site With Low Domain Authority Could Perform Better than Higher Ones

In today’s world, a wider range of factors than ever before can affect just how well your site is able to appeal to visitors and obtain visibility relative to competitors. However, a few factors have stood the test of time and can be useful today in giving you an idea of how well your site can perform against others. Domain authority is an important characteristic of any website and yours will be important when it comes to helping you stand out from the crowd. Unlike others features, this is one that can serve as a constant barometer for the power of your site and tis potential to obtain influence over others. However, it’s not something that you can do much to influence on your own, but it very useful to know in order to guide the potential effectiveness of other methods that you may experiment with in order to reach the success you want. Once you are able to take advantage of this information, you could find that you can more effectively manage your own site as well as its ability to attract new visitors and potential leads for increased business.

What is Domain Authority and How Can it Help Me?

Domain is an important metric that has been used by sites across the Internet to gauge their relative strength compared to other sites and the influence they can carry. Developed by Internet influence gurus at Moz, this metric represents their best estimate of how your site is expected to perform against others when it comes to attracting unique visitors. Major websites that belong to industry leaders can be expected to have higher domain authorities, but the important thing to know is that a high domain authority does not necessarily correspond with a prime place for a website relative to other sites offering similar services. In fact, if you have a newer website, or a smaller one that isn’t as well-known as one that has a high domain authority, it is very likely that you will be able to enter the radars of visitors who are looking for services that the bigger companies may offer but which yours might specialize in more. You could have information that is more pertinent to those who have been looking for your services and can also potentially obtain a greater level of influence than what they have had available to them in this realm of services in particular. In all, this can serve as a decent approximation of your site’s potential to reach others, but should not be taken as the final word.

In Summary

Domain authority can be a useful metric to gauge the ability of your website to obtain influence across the Internet. However, it should not be taken as the final word and is subject to a wide range of challenges, and your site, though it may have a relatively low rank compared to one that is higher, could reach the users that you seek nonetheless.

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How Mobilegeddon Changed the Face of the Internet

It’s no secret that the Internet has changed drastically in just the past few years. Much of this change has been driven by the growing profusion of mobile devices with Internet connectivity, such as smart phones, newer Android devices, and Apple products. This has changed much of the face of the game for those whose business comes from online impressions and for those who seek to increase their internet presence. Now there are many more opportunities to move ahead and to come out on top of your competitors. At the same time, there are many ore dangers and potential pitfalls that anyone who runs their own website can face. Navigating these challenges and setting a course toward opportunities can be difficult if you work alone, but when you have latest methodologies and the important knowledge about how today’s web operates, it can make all the difference to you going forward. Once you learn how to harness the power of these changes to your benefit, you could begin to see results much sooner than you may have anticipated and reach a wider audience than you may have ever previously believed was possible.  

Taking Advantage of Mobilegeddon

Mobilegeddon, the result of the vast array of new mobile devices in the world today and the concurrent response by many of the Internet’s largest information location websites, has resulted in the latest additions to the world of Internet presence. Google has recently unveiled new algorithms by which websites are deemed to be either friendly to mobile devices or not. There is a simple and effective way to check how your website fares. You can use the Mobile Friendly Test Tool to fid out just where yours places when people look for information which may be similar to what is on your own site. Depending on how your page fares, you could find that you may need to enact major overhauls in order to help make your site more amenable to popular information-sorting and prioritizing companies that operate primarily through the Internet. However, it is important to note that this process is just beginning. The changes which are anticipated to take place in the future are expected to build on these recent developments and could change the face of the internet as we know it. You don’t want to lose business due to remaining sluggish and failing to adopt the latest standards. Once you are able to fully integrate these with your business plan, however, and reach the success that you seek most when it comes to tailoring your site to appeal to those who are more interested in finding the information that you have to share. Once you position your company to adapt to the changes that move ahead, you could be able to set your business up for a bright future.

In Conclusion

It is important to stay ahead of the curve when it comes to the latest mobile developments. However, those who fail to do so risk losing revenue and market share to their competitors. Remain in control of your path when you move towards your goals by harnessing the latest developments as they arise.

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How Do Facebook’s New Emotion Buttons Affect Your Marketing Strategy?

How long have we all been dying for a dislike button on Facebook? Well, since the year the site was created. Having a like button is great because sometimes you truly like a person’s post but have no desire to leave a comment, but let’s be real, there are countless times we just want to dislike a post.

While there isn’t an exact “dislike” button to click on, you can now choose from the following emotions: like, love, haha, wow, sad or angry. As an avid personal user of Facebook, this will be fun for you to use on your friends’ posts, but as a business owner, how does this affect your marketing?

It comes down to knowing your audience more. These new emotions give you a better look at your audience and gives you a better idea of what they truly think of your social media marketing. A post that receives 100 likes and 300 loves compared to a post with 300 likes yet 200 mad faces will allow you to alter your future content strategies.

A simple like doesn’t really tell you much at all. People “like” posts about someone’s dad dying because it was a way to show support. Now with the different emotions, you can actually tell how someone reacted from your post.

In addition, you will also see a lot more engagement. Like I said earlier, people don’t really like commenting that much but now that users can express their emotion on a post without saying a word, you are sure to see a whole lot more attention on all of your posts.

Engagement is very important when it comes to social media marketing as this is going to be how other people online see your business and in turn are able to browse your site. When you have a more detailed look on your audience’s views of your marketing efforts, it makes your strategy so much easier to shape. If you get a particularly large amount of “love” on a meme but angry faces on a shared article, you know what the people want and can give it to them.

Facebook is a huge, and some might even say one of the most important, influence in online marketing as a whole. The release of these new emotions might have seemed insignificant at first, but I can assure you it will help you immensely in the long run.

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Dos & Don’ts of Marketing on LinkedIn

Before I get into how you should be utilizing it, let me provide you with a quick refresher on exactly what LinkedIn is. Similar to Facebook and Twitter, LinkedIn is a social media platform. What differentiates it from the others though is that it is catered specifically to professionals. It’s used by eager professionals seeking new jobs and businesses marketing products. With more than 380 million users, it’s safe to say that any professional in most every industry should be actively using it.

Now that you’re convinced this social networking site is useful, let’s break it down for how you can use it successfully.

DO make your page attractive to search engines

People seem to think that only their custom website can be designed to mirror Google’s desires. You have more control over your LinkedIn page than you may think. Just as you would on your traditional website to market your products, you can do the same on your LinkedIn page by targeting specific keywords. In the “About” section, you’ll want to write a thorough description of your business and products while throwing in keywords naturally. For example, a real estate agent working out of Las Vegas needs to include keywords such as: real estate in Las Vegas, homes for sale in Las Vegas, and property values in Las Vegas. These can be worked in very naturally considering it is literally their profession.

DON’T sell

Seriously, people use social media for entertainment and information. We are all tired of constantly running across advertisements for products we don’t necessarily want right now. People will get severely annoyed if they stumble upon your page and immediately feel coerced into buying something. Just act natural and instead try to connect with people on a more personal level. You need to first focus on building a relationship with customers before you can hook them in.

DO post a variety of content

You should post fairly frequently but make sure to stay up to date with recent trends online and specifically within LinkedIn to stay relevant. You’ll also want to be weary of posting the same content to each and every one of your social sites. Sometimes a customer could be following you on all four of the major social platforms. You’ll want to keep things fresh on each individual one and catered to the specific audience that follows you on it. Generally, LinkedIn users are made up of business professionals whereas Twitter is made up mostly of teenagers and young adults. Write to your audience.

DON’T post lengthy content

I know. I know. The new trend in online marketing nowadays is to post relatively long blogs. But, this doesn’t mean you should copy and paste the blog into your LinkedIn status. Rather, you’ll want to post quick, witty quotes from blogs you link to. This will grab the readers’ attention and even direct them to your site. Most importantly, it will keep them interested in what you have to say. People on the internet have short attention spans, so you’ll want to keep that in mind with all the content you post to LinkedIn and other outlets on the web.

Overall, marketing on LinkedIn can drastically help the success of your business, especially when you keep the following dos and don’ts in mind. Get a better idea of how the world of online marketing and social media works by seeking help from the professionals at Business Development Institute. As leaders in the online marketing industry, your career can get the boost it needs with our help.

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Marketing Strategies for the Next Generation

The Millennial Generation (otherwise known as Gen Y) is now made up of adults. Most are graduated from college in their careers starting their own businesses. So as a company worrying about its marketing strategies, you’ll want to direct attention away from the Millennials and start directing it toward Generation Z. This group is just a tad different. While Millennials are children of technology, they saw a life without it and experienced the rapid changes first-hand. Gen Z, on the other hand, was born into it. They aren’t accustomed to AOL Instant Messaging, Oregon Trail or even Myspace for that matter. They are all about tweeting, snapping, vining and a whole slew of other new terminology that makes up the year 2016 in terms of technology. As a company trying to attract business, how do you market to this new flock of people?

Mobile

If one thing’s for certain, it’s that all those verbs are done on mobile by Gen Z. In fact, it has been proven that Gen Zers are twice as likely going to shop and perform internet searches on mobile devices than Millennials. Of course, this really isn’t a surprise seeing as they grew up in a time where a phone was more capable than a computer in some respects. From a marketing standpoint, this means you need to direct the bulk of your attention to mobile. You’ll want to make sure your site is responsive and even develop an app if your business gets popular enough. Another thing to consider as well is to aim your content marketing to pay attention to long tail keywords one might ask Siri as opposed to the traditional Google search done on a PC.

YouTube

As a business professional deciding on the marketing budget, you should allocate more… a lot more to internet than television. In fact, you could get away without doing television ads at all and still find success. Specifically, you’ll want to direct your attention to YouTube. Gen Z has a strong love for YouTube, doubly so than their Millennial counterpart. A study performed by Defy Media found that Gen Zers and younger Millennials are 63 percent more likely to buy a product or service if recommended by a famous YouTube star. Whether you utilize YouTube in terms of paid advertisements or creating your own popular YouTube channel or a combination of both, you need to dedicate something to this social platform.

These are just a few tips that your company should consider when shaping its marketing strategy to fits the needs and desires of the newest generation. Despite not being full time workers in society yet, Gen Z is still made up of consumers using services and buying products, which means you need to dedicate some time in marketing to them. If you have any questions regarding online marketing and how it can be related to the new generation in an effective manner, get in contact with a professional at Business Development Institute.

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What to Look for in an Internet Marketing Company

As a small business owner, you have a lot on your plate. This can lead you to feel just a tad bit overwhelmed at the thought of having to manage your blog, social platforms, email newsletters, web design and other aspects of Internet marketing. Fortunatley, there are more than a few companies scattered about your local area and the nation ready to help you out. Because it is going to be a major investment to outsource your Internet marketing, you want to be sure that you hire one that is going to be successful in their endeavors. Here are some things to keep in mind when you are deciding between a few select companies.

Get a look at their Internet marketing

Naturally, today’s most common form of advertising and marketing is through use of the Internet, hence the reason you are actively seeking a company to perform such marketing strategies. Well, you want to do a little research on the web prior to hiring a company to see how they employ their Internet marketing strategies and how successful they are with their company. You’ll start by heading to the website. Does it look nice? Is it unique of other Internet marketing companies? Is it easy to navigate? Is it mobile friendly? All of these are important questions to ask yourself when browsing their site as these are all things that should be true for your site. You’ll also want to look at their engagement on the various social platforms and get a sense of where they stand on the search engine results pages and for what keywords. These are all solid indicators for how well they are going to do for you.

Ask about their clients

Now, it’s likely that any Internet marketing is going to spend a few extra minutes on their own strategies, which won’t mean it’s the only thing you should look out for. Whether you look at their testimonials to find out who their current/past clients are or talk to a representative with the company directly, you should learn one or two of their clientele to see how those companies are doing online. You’ll do the same thing with checking out the site, social media and writing on everything to see if you like the style and if they are actually doing well as a result of the Internet market strategy that was implemented.

Find out about their reporting

A website can look near perfect as does the content marketing, but you can’t know for sure if it is effective Internet marketing unless you have solid numbers to show you otherwise. This means that one of the first questions you should ask when considering a company is how they track their efforts and how often you as the client will be kept in the loop of these reports. It’s not enough to just see your ranks on Google improving and get an influx of likes on Facebook. You’ll also want to see if your sales have increased as a result and know that the sales did in fact come from clicks to your site. ROI tracking will ensure you are getting your money’s worth from your investment.

With so many Internet market companies available throughout the area, the name Business Development Institute may not stand out. Well, we are the leaders in real estate Internet marketing and remain dedicated to each and every client. Learn more about the services we offer and what we can do for you by contacting a representative today!