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I've attached two original screenshots captured through my social media platforms that have correlations to the topic of social media best practices, with one example following some of the concepts and the other not so much. The first one was posted by social media fitness influencer Noel Deyzel, sharing his body transformation over his lifetime. This is a good example of social media self-branding, as Noel is able to show his audience actual results while still maintaining self-authenticity through the caption. With just 2 photos, he's able to show that he's "living his brand', and provide a positive impact on his audience, benefiting both his marketability and his authenticity simultaneously.
The second image is a screenshot taken from Donald J. Trump's Twitter account, which was used to push his idea of Canada becoming the "51st state". This goes against multiple ideas in the 'online netiquette' concept of social media best practice, with a clear one being rule number 9, or to not push passive-aggressive posting. With the tensions his potential trade plans and border changes are creating for us as a nation, the addition of calling us the "51st state" just adds fuel to the fire and is not something any president should be posting on his professional platforms. The idea of not spamming your audience is also something Trump fails to realize, as this wasn't the first post relating to his political thought and definitely not the last. Posts and comments like this are only beneficial to his current followers and have evidently lost a lot of potential favour over Canadian citizens, as what may be light jabs to him are genuine threats to our way of life in Canada.
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