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5 Key reasons for having your company’s own Mobile App

Covid-19 came as a big shocker for this world and has forced businesses to rethink our strategies with regards to work and lifestyle.

The psychological isolation, physical distancing, and remote working have together changed the behavior of stakeholders in each and every organization. This puts more focus on mobile applications and enterprises are now focusing on the development and deployment of next-generation mobile apps to manage their businesses.

The question now is, “Should my business develop a mobile application?”

Apps are the result of the culmination of multiple requirements from multiple stakeholders bundled as one system.

Below we talk about 5 of the major reasons why your company should have its own mobile application.

1. ENHANCED VISIBILITY – On average, humans are now spending almost 3 hours hooked to their smartphones every day. Mobile devices have penetrated the human lifestyle in such a manner that now people are doing everything from ordering food to getting knowledge on mobile phones. Having an app for your business will help your business get noticed by millions of people all around the world.

2. CUSTOMER RETENTION – A business can directly communicate with its customers using its own mobile app. Your business can reach out to customers for promotional offers and discounts or for the launch of a new product/service. This helps in building brand loyalty from your customers.

3. BRAND RECOGNITION – With humans spending a sizable portion of their time on mobile devices and the stiff competition in global markets, people need to recognize your brand by its name or logo. This is possible using mobile apps as they focus heavily on a Graphical User Interface which makes it easy for customers to recognize the brand.

4. DIRECT MARKETING – Brands are constantly moving towards newer channels of marketing, which includes mobile apps. There is no need to print brochures or hire sales professionals to let people know of your company and its services/products. A mobile app can directly penetrate into your customer’s life and become the most effective marketing channel. Advanced features such as push notifications ensure that the customers stay up to date with each promotional activity.

5. CUSTOMER SERVICE – Customer Service is one of the most important parts of a business's operations and also one of the lease appreciated parts of a business. Unhappy customers soon stop being customers.

Mobile Apps can save experience customer service time and reduce customer service costs. Happy customers become brand ambassadors and can be thought as a method of growth hacking and marketing.

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No matter what you do as a small business, you are more concerned about making sales than anything else. After all, it is the life and blood of your business.

You want to make sure that your campaigns bring you positive results. Not making sound sales can cripple your business.

But it doesn’t mean you constantly push and spam your customer to buy from you. This approach will surely turn off them.

Check out our latest blog post on sales funnel and ho to utilize it for maximum efficiency.

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We're a software consultancy specialising in Yii2 and Laravel. We build best-in-class web applications written with popular frameworks such as Laravel, Yii2, Vue.js. Think of us as an extension of your team.

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7 Reasons Why Laravel is one of the Best PHP Framework

Laravel is a popular, open-source PHP framework being used for custom software development. It has some amazing features that make the development process simpler, easier, and faster. This way, it makes the development process a pleasing one without compromising on application functionality.  

Laravel was launched as an open-source PHP framework in 2011 by Taylor Otwell with the sole aim to simplify the coding.

Here are some of the reasons why Laravel is one of the best PHP Frameworks for your application.

1. Community

A developer’s community is a group of developers who come together for a common goal. The goal might be the complicated coding process, new framework possibility, and so on. A big community ensures there are plenty of questions and answers on Stackoverflow and available of senior developers to learn from.

For example, there is a group called Reddit Laravel which has more than 41k members over Reddit. Besides, Laravel has one of the most trending repositories over Github and has the most stars. 

You can also join events like Laracon that is an official Laravel conference for the Laravel framework, developer, and general software topics. 

The assistance and updates can be sought from several slack groups.  

With so many online communities and support groups around, you can easily seek support and insight from other developers. 

The bigger the community, the more interest that is to update code and more learning material out there.

2. MVC Architecture:

Laravel is based on a Model-view-controller architecture or MVC. This MVC architecture, along with other advantages make Larval an outstanding PHP framework for the project of web development. MVC architecture enables developers to manage the business logic of applications as well as facilitates the separation of code and logic. 

It is equipped with built-in features to support your web app development. Plus, MVC architecture ensures better documentation, enhanced performance, and several built-in functionalities than other PHP frameworks. 

3.  ORM:

ORM stands for Object-relational mapping, and Larval has a database relation model known as Eloquent. It is counted among one of the simplest ORMs. It lets you work with your database elements and relationship using a clean and expressive syntax without even writing any SQL.

4. Artisan CLI:

Artisan is referred to as the command-line interface in Laravel. It is the source of several useful commands for your use while creating your application. This turbocharges your development speed so you can simply add or remove modules.

It also lets you create your custom command. Artisan CLI has made it easier for Laravel users to create controller, seed database, and perform a unit test.  

5. Ecosystem:

Laravel has a flourished ecosystem of plugins and codes to make your development process even better. You can find thousands of well maintained plugins to make your life easier without having to re-invent the wheel.

6. PHP:

Laravel is powered by PHP now 7.4, which is blazingly faster and the most common technology stack on the web. There are many hosting providers for Laravel to choose from. You can easily set up a LAMP application without breaking your bank for expensive servers. 

7 Security and Bug Fixes:

Many developers also trust Laravel for its consolidated security. After the reputation of Wordpress, Laravel adopts a higher level of code quality and security improvements.

Thanks to regular updates for bug fixing and codes, meaning that it is immune to most of the hackers.

Plus, Laravel is known for offering better security to personal information and sensitive corporate data.

It lets the developers incorporate authentication features in web applications. It comes with built-in authentication and authorization functionalities. For instance, Laravel developers can use a certain feature to let website or apps to ask users to re-enter passwords every time they sign in. 

So these are some key reasons why Laravel is still a relevant and efficient PHP framework. Not only it handles complicated web applications but also simplifies the development process by improving other tasks such as caching, authentication, sessions, and routing. 

What do you think? Let me know by commenting below!