zerogravitycommunications

[zerogravitycommunications]

New client on board. Check out cool products of @imbuenatural . Working on startup is always thrill ride with lots and lots of responsibilities. Looking forward and upwards. Posted @withregram • @imbuenatural If amidst everyday hustle you are forgetting to keep an eye out for your vaginal health, that you might want to reconsider. Read the blog to to find out why. . . #imbuenatural #getwomengoing #letstalkaboutit #allnatural #plantbased #vaginacare #madeinindia #womenshealth (at India) https://www.instagram.com/p/CFKpO1_nZSJ/?igshid=16z51kdmewm2z

[zerogravitycommunications]

Business of Activism driven Branding !

“Empathy” and “Purpose”  with new favorite buzz words on sleeves every Brand is looking for suitable implementation in their communication, but just like explained in this cartoon if it lacks substance in past actions they are just hollow words.

If they don’t reflect in management actions it fails big time.

If this thought process was missing while products were designed or marketed, everyone will see the gap.

If you are jumping on the bandwagon, it will sure backfire.  

What if it wasn’t part of your strategy before ?

Acknowledge,

We were too busy with the way of the world and failed to realise the gender gaps, diversity, inclusiveness but now we do and we will work towards it.

Show the intent,

with credible actions, take baby steps and people will notice.

Keep them consistent,

put charters that become process and rule book for every level of organization to adapt

Internalise the change,

with the employees, with the product or service, with the supply chain, with the brand as whole and your communication at the last so it reflects “truth”.

There is no communication strategy to make a bad Brand look good.

Any counter thoughts would love to hear?

By

Khushboo Sharma 

[zerogravitycommunications]

Idea Vs Execution

Question: What is the worth of a great idea?

Answer: Equally worthy execution.

A universal rule.

Idea fishing is a very common practice in the creative field.

Clients do it by inviting agencies for pitches, within agencies the senior team steals it from juniors. And sure one company steals from another.

Why idea stealing doesn't work?

- Because only a few have a depth to understand a good idea and create impeccable execution plans around it for their own purpose.

- Plain copying or duplicating an idea is like trying to duplicate my thumbprint for you, one needs to take the idea, adapt to their own need/ situation and then let it grow. Usually building upon the idea is missed by the copyist.

- Any idea is as good as it’s execution. We often miss realization of any idea lies in how well it is executed. Focus on the latter one.

And remember what Hegarty said “There is no such thing as originality.” but the same genius said “Originality is dependent upon the obscurity of your sources. There’s no such thing as pure originality. It’s not where you get it from – it’s where you take it to “.

By

Khushboo Sharma

[zerogravitycommunications]

The rise and fall and rise of influencers marketing

2017 was the year of influencers. Every blogger was a star and products endorsed by them were sold in minutes. But that led to a spike in influencers marketing prices and insincere endorsement of products. Hence, the influencers marketing began to fall in 2019.

There were many speculations that influencers marketing will drop exponentially until COVID-19 hit us. I believe that the huge drop of influencers marketing will surge again as many brands are willing to go digital more than ever.

Today, brands are letting many digital stars take over their instagram account to engage with their audience during lockdown. And as the social distancing is likely to go on for many years to come, people would avoid public gatherings and will be connecting with eachother digitally only. This will push brands towards digital innovations to get inside a consumer's mind and shopping cart. And here, collaboration will play a huge role. But here what we as ad man/woman need to do is finding the right influencers for each brand because ultimatly you can't sell a shoe by collaborating with a hat lover.

- Deewangi Gandhrokia

Copywriter

Zero Gravity Communications

[zerogravitycommunications]

It has been crazy three days since our PM motivated the nation to be self-reliant. #aatmanirbharbharat is all I am hearing these days and working on.

Brands every day want to highlight all “Indian” factor their products or operations have. Some call this capturing the moment and others call it commercialism at its best. For social media, this is a golden moment and the race to integrate it with your brand begins the moment speech ends.

However, some civility and consciousness should be maintained by brands during these times. Capturing a moment doesn’t mean selling everything you can relate it to. It is a moment to connect with your audience and further the message from there on. A point that numerous posts on social media miss, something that even I am guilty of. But, it is during this time that you as an advertising professional should take a step back and put yourself in audience’s shoes. That’s it and let the creativity flow but don’t get too carried away. In all, there are moments when you need to stop selling and start being actually creative.

- Kavya Shah,

Content and Social Media Strategist

Zero Gravity Communications

[zerogravitycommunications]

Posted @withregram • @mobex.india Well, to flatten the curve on your belly, you must learn to rise after all. But let's see for how long we can stretch it out. 😉 . . . #mobex #mobile #smartphones #callnow #quickrepairs #mobilerepair #reliable #simple #onlinerepair #smartfix #battery #lowbattery #game #gameissue #mobilehang #messages #call #longcalls #mobilecrack #offers #covid19 #corona #coronavirus #stayin #stayinghome #quarantine #selfisolation #fitness https://www.instagram.com/p/B_8JQL8Hj0I/?igshid=qs8nj7fn7jc7

[zerogravitycommunications]

Posted @withregram • @astral_pipes Social distancing helps contain the virus spread. Let's keep distance of six feet or two meters from others and avoid gathering together in large groups. #fightcoronavirus💪 #fightcovid19 #socialdistancing2020 #socialdistance #coronavirusindia #coronalockdown #coronovirus #coronavirusoutbreak⚠️ #covid19india #covıd19 #covidー19 #StayHomeStaySafe #stayhome #staystrong #astralfightscorona #AstralPipes #AstralSilencio https://www.instagram.com/p/B_8JAmLnowH/?igshid=9jupkazdzsb9

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Posted @withregram • @arvind_menswear The world hasn't stopped, this is just a pause. A pause to revive and grow back to life. A pause to achieve great heights and evolve in the true form. The world will be running soon! . . #everydaymadewell #smartcasual #fashioninstagram #dressforsuccess #itsaboutdetail #whowhatwearing #thearvindstore #classicmenswear #mensfashion #malestyle #quarantineandchill #quaratine2020 #positivevibes #positive #positivemindset #positivequotes https://www.instagram.com/p/B_8JJIoHEPk/?igshid=l7na92j59fnd

[zerogravitycommunications]

After the success of the last webinar with Mr Rangaswamy on mental health, we are ever so motivated to bring to you the second session of the Zero Hour Webinar. In this session, we invite you to be a part of the discussion led by Mr Mitul Shah @shahofahmedabad (Founder, Calculated Chaos) and Ms Khushboo Sharma (Founder, Zero Gravity Communications) regarding advertising and the ethical practices in doing so, during the pandemic. The agenda is to get a better understanding of the way your audience is thinking and the patterns they’re developing. And why, as a brand, advertising to those prospects, and letting the current customer base, that you’re around essential. We will get into the cause-effect dynamic, and take you through the works that are hitting the right targets, and the importance of practising sensitivity while dealing in such a delicate time.  Registration link in bio. https://www.instagram.com/p/B-_-InNHvx1/?igshid=1tep684kmjcne

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Diwali 2019 ! #theideapeople (at Zero Gravity Communications) https://www.instagram.com/p/B4CuaADHvCU/?igshid=134z0clv7hcof

[zerogravitycommunications]

Diwali 2019! #theideapeople (at Zero Gravity Communications) https://www.instagram.com/p/B4CuNXaHD8H/?igshid=1p22rqc3yb61q

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At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom. A moment comes, which comes but rarely in history, when we step out from the old to the new, when an age ends, and when the soul of a nation, long suppressed, finds utterance. It is fitting that at this solemn moment we take the pledge of dedication to the service of India and her people and to the still larger cause of humanity. Tryst with Destiny Speech delivered by Jawaharlal Nehru. 15.08.1947 . . . Happy Independence Day India 🇮🇳 . #jaihind🇮🇳 (at India) https://www.instagram.com/p/B1J4SgsnXqQ/?igshid=5lg9r851yks9

[zerogravitycommunications]

Good old Sunday wisdom. Don’t take anything too seriously, but do that sincerely. Advertising like life goes hand in hand. #sundayvibes #agencylife #advertising https://www.instagram.com/p/B0cxmpcnce6/?igshid=yr17ntefzb8h

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#worldemojiday at studio

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We are Zero Gravity. Our space is buzzing with ideas. Freedom streamlines our creativity. Happy International Space Day! https://www.instagram.com/p/Bw_7p8yHgFH/?utm_source=ig_tumblr_share&igshid=18xx6mkytxdxg

[zerogravitycommunications]

Women who bring other women down. Shame- Shame - Shame ! Stand united. https://www.instagram.com/p/Bw6TOztHD5Q/?utm_source=ig_tumblr_share&igshid=1k3q8ghry795l

[zerogravitycommunications]

World has its own norms and laws, this Women's Day we asked every women in our office one thing they like to add or change in this world. #theideapeople #womensday #internationalwomensday https://www.instagram.com/p/BuvsdjenAB1/?utm_source=ig_tumblr_share&igshid=x8h4gf7qrk3j