#AI Reputation Manager

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AI Reputation Manager : Le Nouveau Métier pour Référencer Votre Entreprise sur les Plateformes IA

L’intelligence artificielle (IA) transforme notre façon de communiquer, d’interagir et même de gérer la réputation des entreprises. Aujourd’hui, un nouveau métier émerge : l’AI Reputation Manager. Ce professionnel est spécialisé dans l’optimisation de la présence et de la réputation d’une entreprise sur les plateformes alimentées par l’IA. Ce rôle s’inscrit désormais dans l’offre de Communication & Marketing Digital de Calliope Services, qui accompagne les entreprises dans leur transformation digitale.

L’intelligence artificielle (IA) transforme notre façon de communiquer, d’interagir et même de gérer la réputation des entreprises. Aujourd’hui, un nouveau métier émerge : l’AI Reputation Manager. Ce professionnel est spécialisé dans l’optimisation de la présence et de la réputation d’une entreprise sur les plateformes alimentées par l’IA. Ce rôle s’inscrit désormais dans l’offre de Communication…

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Deepfake Defamation: 3 Critical Steps to Reclaim Your Reputation!

Deepfake Defamation: 3 Critical Steps to Reclaim Your Reputation! Alright, let’s talk about something truly insidious that’s becoming a real nightmare for folks out there: deepfake defamation. It’s like something straight out of a dystopian sci-fi movie, but trust me, it’s very real and it’s happening right now. Imagine waking up one day and finding a video of yourself doing or saying…

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Hospitality Meets Technology: Web Solutions for Mumbai’s Hotel Industry

Introduction to Mumbai’s Dynamic Hotel Industry

The Growing Demand for Accommodation in Mumbai

Mumbai, India's financial capital and a hub for tourism, business, entertainment, and culture, sees an ever-increasing influx of travelers. Whether it's business executives attending meetings in Bandra-Kurla Complex, Bollywood aspirants visiting Andheri, or tourists exploring the Gateway of India, the demand for accommodation is sky-high. From budget guesthouses to luxury five-star resorts, Mumbai's hospitality sector is as diverse as its population.

But with this demand comes intense competition. Hotels now face a more informed and tech-savvy traveler who compares options, reads reviews, and expects seamless booking and personalized services at their fingertips. Gone are the days when a prime location alone ensured full occupancy. In today’s digital-first era, hotels need to do more than offer a bed—they must offer a tech-powered experience from the moment a guest discovers them online.

The post-pandemic world has further accelerated digital transformation in hospitality. Contactless services, real-time information, and mobile-first experiences are now non-negotiable. Hotels that embrace technology not only meet guest expectations but also gain a significant competitive edge. And in a market as dynamic and crowded as Mumbai, standing out digitally is no longer optional—it’s survival.

Role of Technology in Shaping the Hospitality Experience

Technology isn’t just a tool—it’s a game-changer in the hospitality industry. For Mumbai hotels, it’s helping redefine guest experiences in ways that were once unimaginable. From booking a stay online to controlling room temperature with a smartphone, tech is making everything faster, smoother, and more personal.

Think of a traveler landing at Chhatrapati Shivaji Maharaj International Airport. With just a few taps, they can search for nearby hotels, read real-time reviews, view virtual tours, check availability, and make a booking. Once at the hotel, self-check-in kiosks, app-based room keys, and AI-powered assistants enhance their stay. Behind the scenes, cloud-based property management systems (PMS), customer relationship management (CRM) tools, and analytics software help hotels manage operations, tailor services, and forecast demand.

In Mumbai, where the pressure to deliver is constant and space is a premium, technology also helps streamline operations. Smart energy systems, IoT devices, and digital inventory tools make operations leaner and more cost-effective. Whether it's a chain in South Mumbai or a boutique hotel in Bandra, embracing web solutions is the path forward.

Evolution of Hotel Management Through Technology

From Manual Bookings to Automated Systems

Let’s rewind to a couple of decades ago. Hotel bookings in Mumbai were primarily manual—guests called, faxed, or walked in to make reservations. Ledger books ruled the reception desks, and overbookings were common. Fast forward to today, and we see a completely transformed landscape. Technology has turned these once manual processes into smooth, automated systems that work round-the-clock.

Online reservation systems, channel managers, and PMS have revolutionized hotel management. These tools allow properties to manage inventory, rates, and guest information across multiple platforms in real time. What used to take hours now happens in seconds, minimizing errors and maximizing efficiency. In a city like Mumbai where every second counts, this shift is monumental.

And it's not just about bookings. Automating everything from housekeeping schedules to inventory management has allowed hotel staff to focus more on guest interaction and service delivery. With cloud-based platforms, managers can now oversee operations remotely, even from their smartphones, giving them greater flexibility and control.

Benefits of Tech Integration for Hotels in Mumbai

For Mumbai’s hoteliers, integrating tech isn’t just a luxury—it’s an essential strategy for staying relevant. One of the biggest perks? Enhanced guest satisfaction. Tech makes things faster and more convenient, and that’s what today’s travelers want. Think about mobile check-ins, digital concierge services, and voice-controlled room features—these aren’t just cool, they’re practical.

Then there’s the financial side. Automating processes leads to cost savings. With fewer manual errors, optimized staff scheduling, and better resource management, hotels can significantly cut down on operational expenses. Tech also opens the door to upselling and cross-selling opportunities—be it spa packages, late checkouts, or airport transfers—through personalized marketing.

Perhaps the most underrated benefit is data. With digital systems, hotels can collect, analyze, and act on data to improve services. Understanding guest preferences, booking patterns, and peak seasons allows for better planning and targeted marketing. In a competitive market like Mumbai, this kind of insight is pure gold.

Website Development: The New Hotel Front Desk

First Impressions Matter: Importance of Web Design

Think of your hotel's website as your digital lobby. It’s the first impression potential guests get before they ever step foot on your property. For Mumbai hotels, especially those competing in a saturated market, a professional and compelling website can make all the difference. A well-designed site does more than just look pretty—it builds trust, communicates brand identity, and acts as a powerful conversion tool.

When a traveler searches for “hotels in Mumbai near Marine Drive” and lands on your site, you have just seconds to capture their interest. That’s why clean layouts, high-quality visuals, and intuitive navigation are key. From the logo to the typography and even the color scheme, every detail needs to convey professionalism and warmth. More importantly, the site must load quickly—because in a fast-paced city like Mumbai, nobody waits more than a few seconds.

Moreover, your website should clearly showcase your hotel’s unique selling points. Whether it’s a rooftop restaurant overlooking the Arabian Sea or a heritage vibe in Colaba, your design should bring that experience to life. Engaging content, embedded videos, and interactive elements can immerse visitors and make your property memorable. A high-converting website is the foundation of your online presence—and in today’s hospitality game, it’s your digital handshake with the world.

Responsive, Mobile-Friendly, and User-Centric Features

Mumbai is a city on the move, and so are its travelers. That means your hotel website needs to work flawlessly on every device—especially smartphones. With over 70% of hotel bookings now coming from mobile users, a mobile-first approach isn’t just nice to have, it’s absolutely critical. A site that doesn’t adapt to screens or takes forever to load? That’s a surefire way to lose business.

Responsive web design ensures that your site looks and performs well on any screen size—from a desktop in an office to a smartphone in a cab. But responsiveness goes beyond just resizing. It means clickable buttons, thumb-friendly navigation, and seamless integration of booking engines. It also includes features like tap-to-call, Google Maps directions, and language localization, all of which are particularly important in a city as diverse and multilingual as Mumbai.

User-centricity is another pillar of great website design. Your site must cater to your users’ needs: clear information about rooms and amenities, easy-to-read policies, high-quality photos, and transparent pricing. Booking a room should require as few clicks as possible. Include real-time availability, special offers, customer testimonials, and trust badges like SSL certificates and payment gateways for added credibility. Make it so intuitive that even a first-time user feels like a pro.

Online Booking Engines: Seamless Reservations for Guests

Direct Booking vs OTAs – The Changing Landscape

Once upon a time, hotels relied heavily on Online Travel Agencies (OTAs) like Booking.com, Agoda, and MakeMyTrip to drive bookings. And while these platforms still play a vital role, they come with hefty commission fees that eat into profits. That’s why the shift towards direct booking is gaining traction across Mumbai’s hospitality scene.

Direct bookings—those made via your own website or app—offer several advantages. First and foremost, they’re commission-free, giving hotels better margins. Secondly, they provide access to valuable guest data which is often hidden behind OTA policies. This data allows you to engage customers before, during, and after their stay, building loyalty and increasing repeat visits.

To encourage direct bookings, hotels must ensure their booking engines are fast, secure, and easy to use. Integrating features like calendar views, price comparisons, promo codes, and one-click bookings can dramatically improve conversion rates. Add in incentives like exclusive deals, free upgrades, or loyalty points, and travelers are far more likely to book directly.

For Mumbai hotels juggling high competition and fluctuating demand, balancing OTA presence with strong direct booking strategies is crucial. OTAs may offer visibility, but your website offers control. And in a world where personalization wins, control is power.

How Custom Booking Engines Boost Profits and UX

Off-the-shelf booking widgets often do the job—but they’re not tailored to your property. Custom booking engines, on the other hand, are built to reflect your brand’s identity, accommodate your pricing strategy, and align with your specific guest preferences. And when done right, they can become one of your strongest revenue tools.

Custom engines allow full integration with your PMS, CRM, and marketing tools. They can support dynamic pricing, upselling of services, and multiple room bookings with special requests—all within a single interface. For example, a traveler booking a room at a hotel in Juhu might also want to add airport transfers, early check-in, or a spa treatment. A personalized engine makes it easy to bundle these into one transaction.

Moreover, custom solutions support multilingual and multi-currency features, which is crucial for Mumbai’s global clientele. From NRIs visiting family to international tourists on a Bollywood tour, giving users a localized booking experience builds confidence and reduces friction.

User experience also gets a massive boost. Features like live chat support during booking, AI-powered recommendations, and instant confirmation emails enhance trust and satisfaction. This leads to fewer abandoned carts, more bookings, and ultimately, healthier profit margins for your hotel.

SEO and Digital Marketing: Getting Discovered Online

Importance of Local SEO for Mumbai-Based Hotels

Imagine having the most beautiful boutique hotel in South Mumbai, but no one can find it online. That’s the risk you run without proper SEO. In a hyper-local market like Mumbai, where travelers search for things like “budget hotel near Bandra station” or “luxury stay in Andheri,” appearing at the top of search results can make or break your booking calendar.

Local SEO involves optimizing your website to rank for geo-specific searches. That means using keywords that reflect your neighborhood, proximity to landmarks, and types of guests you cater to. It also includes managing your Google Business Profile, ensuring consistent NAP (name, address, phone number) data across directories, and collecting reviews from happy guests.

Mumbai’s neighborhoods are unique—Juhu for the beaches, Colaba for its history, Powai for tech hubs—so targeting localized content is essential. Create location-specific landing pages, blog posts about local attractions, and maps with suggested itineraries. These not only improve your search visibility but also enhance the user experience.

Schema markup, fast-loading mobile pages, and backlinks from reputable Mumbai-based sites will further strengthen your SEO. The goal? Be the first name that pops up when someone searches for accommodation in your area.

Digital Marketing Strategies That Drive Traffic and Bookings

Beyond SEO, your hotel needs a full-fledged digital marketing plan to thrive. Mumbai’s travelers are digitally savvy—they check Instagram for inspiration, read blogs for reviews, and compare prices across platforms. So your hotel’s presence must span across social media, search engines, email, and even WhatsApp.

Start with pay-per-click (PPC) campaigns targeting search terms like “best 4-star hotel in Mumbai” or “family-friendly stay in Navi Mumbai.” Add retargeting ads that follow users who visited your site but didn’t book. Complement these with eye-catching social media posts showcasing your property, customer stories, and local attractions.

Email marketing remains a powerful channel. Send personalized offers, booking reminders, and newsletters with city events. SMS and WhatsApp campaigns can be especially effective for last-minute deals or guest feedback.

Content marketing is another goldmine. Regularly publishing blogs, city guides, or guest experiences builds authority and keeps your website fresh—both important for SEO. And don’t forget influencer collaborations and user-generated content to reach wider audiences.

The bottom line: marketing isn’t just about selling rooms—it’s about building relationships. And in Mumbai’s competitive landscape, relationships are everything.

Integration of AI and Chatbots for Guest Interaction

Enhancing Customer Support with AI

Artificial Intelligence is transforming the way hotels communicate with guests, offering real-time, personalized support without human limitations. For Mumbai’s bustling hotel industry, where customer expectations are sky-high and multilingual queries are frequent, AI-powered solutions like chatbots and virtual assistants offer a practical and scalable solution.

AI chatbots are now a regular feature on hotel websites and mobile apps. They can instantly answer frequently asked questions, assist with bookings, handle complaints, and even offer recommendations—all 24/7. Imagine a guest browsing a hotel in Lower Parel at midnight and asking about check-in times or room availability. Instead of waiting for human intervention, the AI chatbot responds immediately, keeping the booking process moving.

These bots are trained with vast datasets, enabling them to understand natural language and provide accurate responses. Some advanced models even learn from past interactions, improving their efficiency over time. In a diverse city like Mumbai, multilingual capabilities are a game-changer—bots that can chat in Hindi, Marathi, or even Gujarati widen accessibility.

AI also plays a role in analyzing guest behavior. By tracking interaction patterns, hotels can identify common queries, friction points in the booking process, or upselling opportunities. And when combined with CRM systems, AI can help personalize communication—addressing repeat guests by name, remembering their preferences, and recommending services accordingly.

For hotels aiming to cut costs without compromising service quality, AI is no longer futuristic—it’s a necessity.

24/7 Virtual Concierge for a Personalized Touch

Think of a virtual concierge as your digital butler—available around the clock to cater to guest needs. Unlike traditional front desk services bound by working hours, a virtual concierge works 24/7 and never gets tired. For hotels in Mumbai, especially those hosting international travelers arriving at odd hours, this offers a major advantage.

Virtual concierges can be accessed via hotel apps, websites, or even in-room tablets. Guests can use them to request towels, book cabs, find nearby attractions, schedule spa appointments, or order food—all without picking up the phone. This not only improves convenience but also reduces the workload on staff, leading to better overall service.

What sets virtual concierges apart is their ability to personalize. Using AI and guest data, they offer tailored suggestions—like recommending a local seafood restaurant to a returning guest who previously dined in-house or suggesting romantic spots for honeymooners. These personal touches build loyalty and enhance the guest experience.

Moreover, virtual concierges support upselling. They can promote room upgrades, special packages, and exclusive offers based on guest profiles. For Mumbai hotels looking to increase per-guest revenue, this smart upselling method is both subtle and effective.

In short, a virtual concierge is more than a gimmick—it’s a strategic digital asset that blends service with tech in the most user-friendly way.

Mobile Apps and Guest Self-Service

How Mobile Apps Simplify the Guest Journey

Mobile apps are now central to modern hotel operations. With the smartphone acting as the guest's personal control center, hotels in Mumbai are leveraging apps to deliver convenience, control, and connectivity—all while enhancing the guest experience.

Imagine a guest landing in Mumbai, tired from a long flight. With a hotel app, they can bypass the front desk and check-in directly from their phone. A digital key unlocks the room. Once inside, they use the app to control lighting, set the AC temperature, or order room service. No waiting, no confusion—just seamless service.

Apps also streamline communication. Instead of calling reception, guests can chat with the staff in real-time. Push notifications keep them informed about events, happy hour timings, or housekeeping schedules. Feedback forms within the app encourage real-time reviews, helping hotels fix issues before they snowball into complaints.

For international tourists or business travelers, this kind of functionality isn’t just a perk—it’s expected. Mumbai hotels that offer comprehensive app experiences differentiate themselves in the competitive market. Additionally, apps reduce dependency on paper—menus, brochures, service directories—making operations more eco-friendly and efficient.

The ability to gather usage data from apps also benefits hoteliers. By analyzing which services guests use most, hotels can optimize operations and marketing campaigns. Whether it’s a luxury hotel in South Mumbai or a business lodge near the airport, mobile apps are redefining hospitality, making every guest feel empowered and connected.

Self-Check-In/Out, Room Service, and More

Self-service is the new hospitality standard. With travelers now valuing speed and independence over in-person interaction, self-check-in/out systems are gaining popularity across Mumbai hotels. Especially in post-COVID times, these contactless experiences are not just preferred—they’re demanded.

A guest can now arrive, scan a QR code, verify identity, and unlock their room without ever speaking to the front desk. This is ideal for solo travelers, late arrivals, or anyone looking to avoid queues. On checkout day, the same app notifies them of checkout time, facilitates bill review, and processes payments in seconds.

Room service has also gone digital. Instead of calling a busy kitchen line, guests browse menus on their devices, customize orders, and track delivery. Payments are integrated, tipping options included, and preferences saved for future visits. This digitized flow eliminates misunderstandings, speeds up service, and increases satisfaction.

Other self-service features include do-not-disturb settings, spa appointment bookings, laundry requests, and housekeeping notifications. These empower guests while lightening the staff’s workload—allowing them to focus on tasks that genuinely require human interaction.

Self-service is not about removing the human touch; it’s about optimizing it. In a city like Mumbai, where hotels cater to thousands of guests daily, this kind of efficiency translates to better experiences and healthier profit margins.

CRM and Data Analytics for Guest Personalization

Building Loyalty Through Smart Data Insights

In the hospitality industry, guest loyalty is gold. And the smartest way to earn that loyalty? Personalization powered by data. For hotels in Mumbai—where guest preferences are as diverse as the city itself—Customer Relationship Management (CRM) systems are essential to delivering tailor-made experiences.

CRM software collects and stores data about every interaction a guest has with your hotel. From booking habits and payment preferences to feedback and social media behavior, it creates detailed profiles that can be used to personalize services. So when a guest who loves sea-view rooms returns, your team can greet them with a personalized message and assign them their favorite spot—automatically.

Loyalty programs integrated with CRMs offer custom rewards. Instead of generic discounts, you offer spa credits to wellness lovers or dinner vouchers to foodies. The result? A guest who feels seen and valued—and is more likely to return and recommend your hotel.

CRMs also support targeted marketing. Want to launch a campaign for corporate travelers from Delhi or newlyweds from Pune? With filtered lists and segmented campaigns, your communication becomes razor-sharp. For Mumbai hotels dealing with diverse demographics, this level of targeting is a major advantage.

Ultimately, CRM turns one-time visitors into repeat customers. It automates follow-ups, remembers guest preferences, and enables consistent, high-quality service. In a competitive market, that kind of consistency is priceless.

Creating Tailored Experiences Based on Guest Behavior

Let’s face it: no two guests are the same. One might want a quiet stay with room service and spa treatments, while another seeks city tours and local nightlife. By analyzing behavioral data, hotels can craft experiences that feel custom-made—and that’s what keeps guests coming back.

Data analytics tools help hoteliers understand patterns. What kind of rooms are most booked? Which services get used most frequently? What’s the average length of stay during holidays? The answers to these questions allow you to build packages, tweak services, and optimize marketing.

For example, if analytics show that international tourists frequently book rooms during the monsoon but rarely use the pool, you can create special in-house experience packages that cater to indoor preferences. Or if business travelers prefer early check-ins and high-speed internet, tailor your offering accordingly.

Mumbai’s guest pool is as varied as it gets. Using data to segment and understand these behaviors enables hotels to deliver targeted and thoughtful experiences. It also supports dynamic pricing, ensuring that your rooms are priced optimally based on demand and guest type.

When guests feel like a hotel understands and anticipates their needs, they’re not just satisfied—they’re impressed. And in hospitality, that emotional connection is what builds long-term success.

Cybersecurity in the Hospitality Tech Landscape

Protecting Guest Data and Transactions

In today’s digital-first hospitality ecosystem, data is the new currency—and safeguarding it is more critical than ever. With Mumbai hotels increasingly relying on web-based solutions, the risk of cyberattacks, data breaches, and online fraud also increases. Guests are sharing sensitive information: names, addresses, credit card details, and personal preferences. One breach can destroy a hotel’s reputation overnight.

So what can hotels in Mumbai do? First and foremost, implement SSL certificates on all websites and booking engines. This ensures that data transmitted between the guest and your servers is encrypted. Next, utilize secure payment gateways that comply with PCI DSS (Payment Card Industry Data Security Standards). These platforms protect payment data during and after the transaction process.

Firewalls, two-factor authentication, and regular software updates are also critical in warding off cyber threats. Many hotels now employ cybersecurity firms to conduct penetration testing—simulated attacks to uncover weak spots before hackers do. Staff training is equally important. A single employee clicking on a phishing email could compromise an entire system. Hence, educating teams on safe digital practices is an ongoing necessity.

Guests today are more privacy-conscious than ever. A visible commitment to security—like clearly outlined privacy policies and GDPR compliance—reassures them that they’re in good hands. It’s not just about ticking boxes; it’s about building digital trust in an age where data is everything.

Building Trust Through Secure Digital Platforms

Trust is the cornerstone of hospitality. Just as guests expect clean rooms and friendly service, they now expect robust digital security. Hotels that go the extra mile to ensure a safe online experience not only avoid legal pitfalls but also win customer loyalty.

One of the easiest ways to build trust is transparency. Clearly communicate your data policies, encryption standards, and customer support channels for reporting issues. Add trust badges on booking forms and confirmation pages to remind guests that their data is safe.

Security also plays a direct role in revenue. Guests are more likely to book through a hotel’s direct channel if they feel the platform is secure. Any hesitation caused by suspicious-looking forms or non-secure pages can lead to abandoned bookings. So, treat cybersecurity as an investment in customer satisfaction and revenue growth.

In Mumbai’s highly competitive market, guests will choose the hotel that gives them peace of mind—both offline and online.

Cloud-Based PMS and IoT Integration

Managing Operations Remotely and Efficiently

Cloud-based Property Management Systems (PMS) have revolutionized hotel operations, particularly in cities like Mumbai where space, speed, and scalability matter. Unlike traditional PMS that are confined to one location, cloud solutions offer remote access, real-time updates, and seamless integrations—all through a simple web dashboard.

With a cloud-based PMS, hotel staff can manage reservations, check-ins, billing, housekeeping, and guest communications from anywhere—even on the go. This flexibility is invaluable for multi-property managers, emergency scenarios, or simply during busy weekends when mobility is a must.

Integration is another key benefit. Cloud PMS platforms easily sync with CRMs, booking engines, payment gateways, and revenue management tools. This interconnected ecosystem streamlines workflows and reduces errors. Need to change room rates during a peak event in Mumbai? A few clicks on the dashboard, and it’s updated everywhere in real time.

Moreover, cloud systems support scalability. Whether you're managing a 10-room homestay in Bandra or a 300-room tower in Nariman Point, cloud platforms grow with you. There's no need for expensive hardware or complex installations—just a subscription and an internet connection.

Smart Rooms and IoT for Enhanced Guest Comfort

Welcome to the era of the “smart hotel room.” In Mumbai’s modern hotels, IoT (Internet of Things) devices are turning ordinary stays into extraordinary experiences. From voice-activated assistants to automated curtains, these technologies enhance convenience, comfort, and efficiency.

Smart thermostats adjust room temperatures based on occupancy. Motion sensors trigger lighting and energy-saving modes. Guests can control entertainment systems, lighting, and even room service orders from a central touchpad or mobile app. For tech-savvy travelers, especially millennials and Gen Z, this digital comfort is no longer a luxury—it’s expected.

IoT also benefits hoteliers. Smart systems can track energy usage, predict maintenance needs, and automate inventory controls. For instance, when a minibar item is removed, the inventory gets updated automatically. These efficiencies reduce operational costs and improve guest satisfaction simultaneously.

Mumbai’s hospitality sector is already adopting these innovations, particularly in luxury and business hotels. As prices drop and systems become more modular, even mid-range hotels will soon offer “smart” experiences. The future of comfort is digital—and it’s already here.

Virtual Tours and Augmented Reality in Hotel Marketing

Immersive Experiences for Remote Guests

In a crowded online marketplace, first impressions matter. And nothing wows potential guests quite like a 360° virtual tour. Hotels in Mumbai are now leveraging virtual reality (VR) and augmented reality (AR) to let customers explore rooms, lounges, gyms, and dining areas before booking.

A virtual tour provides transparency. Guests know exactly what to expect, reducing the chances of disappointment upon arrival. For international travelers or those unfamiliar with Mumbai’s diverse locales, this feature builds trust. “Is it really sea-facing?” Now they can see for themselves.

These immersive tours also boost SEO and time-on-site metrics. Guests spend more time exploring your website, which signals search engines that your content is valuable. Embedded tours on Google Maps or Booking.com also increase click-through rates and engagement.

AR for In-House Services and Entertainment

AR isn’t just for pre-booking—it enhances the in-stay experience as well. Guests can point their phones at signs to get digital overlays explaining hotel amenities, room features, or emergency exits. In restaurants, AR menus bring dishes to life with animations or videos of ingredients being prepared.

Hotels in Mumbai are starting to use AR for local navigation too. Imagine a guest scanning the hotel lobby wall map and receiving an interactive itinerary of nearby attractions. This kind of utility makes stays more informative and enjoyable.

AR games or scavenger hunts for kids are also being tested in family-friendly hotels, adding a layer of fun that guests remember long after checkout. As smartphone usage continues to dominate, AR is poised to become a staple of hotel engagement strategies.

Reviews and Reputation Management Tools

Encouraging Positive Feedback Online

In today’s digital world, reviews are the new word-of-mouth. For Mumbai hotels, managing online reputation can mean the difference between a full house and empty rooms. A single glowing review can convince someone to book, while a negative one can scare off a dozen others.

Encouraging positive feedback starts with asking. Automated post-checkout emails or app prompts can gently request reviews on Google, TripAdvisor, or booking platforms. Offering incentives like future discounts or loyalty points can boost response rates.

Timing also matters. The best moment to ask for a review is when a guest is most satisfied—after a smooth checkout or a memorable experience. Providing an easy and mobile-friendly way to leave reviews reduces friction and increases conversions.

Positive reviews aren’t just testimonials—they’re SEO gold. They improve your local rankings and help your hotel appear in the coveted Google “3-Pack” search results. The more consistent your positive ratings, the stronger your digital presence.

Responding to Negative Reviews Effectively

Negative reviews are inevitable. But handled well, they can turn into opportunities. A prompt, empathetic, and professional response shows prospective guests that your hotel cares and takes feedback seriously.

Address complaints publicly, but offer to resolve specifics offline. Thank the guest, apologize for the inconvenience, and explain what steps you’re taking to fix the issue. Avoid canned replies—authenticity goes a long way.

Use feedback to identify service gaps. If multiple reviews mention poor Wi-Fi or noisy rooms, it’s time to act. Reputation management tools like ReviewPro or TrustYou can help track sentiment across platforms, generate reports, and benchmark your performance.

Ultimately, your reputation is a reflection of your service. Consistent engagement, transparency, and responsiveness can turn even critical feedback into a brand-building moment.

Challenges Faced by Mumbai Hotels in Tech Adoption

Infrastructure Limitations and Staff Training

While the benefits of tech in hospitality are undeniable, adoption isn’t without hurdles—especially in a city like Mumbai where space constraints, legacy systems, and workforce diversity present real challenges.

Older buildings may lack the wiring or layout needed for IoT installations. Internet connectivity, though improving, is still patchy in some areas. This can disrupt cloud-based systems and frustrate both guests and staff.

Another major barrier is human—training staff to use new tools. Many hotel employees come from non-tech backgrounds. They may feel overwhelmed by new systems, leading to errors or underutilization. Consistent, hands-on training sessions are crucial to get buy-in and boost confidence.

Then there’s the resistance to change. Long-standing processes are hard to break. Management needs to lead by example, showing that tech doesn’t replace jobs—it enhances them. The goal is not to automate away the human touch, but to make it more effective.

Budget Constraints for Smaller Hotels

Budget is perhaps the most daunting hurdle, particularly for small and mid-range hotels. Premium tech solutions often come with hefty price tags—making them inaccessible for budget properties already struggling with thin margins.

However, tech doesn’t have to break the bank. Many cloud-based tools offer freemium models or scalable pricing. Government incentives and tourism development grants can also be explored. The key is to start small—implement a booking engine today, add a CRM next quarter, then invest in IoT later.

Collaboration can also help. Forming alliances with local startups or tech partners can unlock affordable pilot programs. By prioritizing tech that delivers immediate ROI—like direct booking systems or automation tools—smaller hotels can gradually modernize without financial strain.

Conclusion and Key Takeaways

Mumbai’s hotel industry stands at a digital crossroads. With competition fierce and guest expectations evolving faster than ever, technology is no longer optional—it’s the heartbeat of modern hospitality. From sleek websites and smart booking engines to AI assistants, virtual concierges, and mobile apps, the tools to transform guest experiences are within reach.

But success lies in strategic adoption. Whether you're running a five-star luxury resort or a boutique hotel, it’s about choosing the right tech for your goals, your guests, and your budget. Invest in training, prioritize security, and always keep the human element at the center.

Because at the end of the day, hospitality isn’t just about beds and breakfasts—it’s about experiences. And the smarter your systems, the more memorable those experiences will be.

FAQs

What is the most essential web solution for hotels today?

A responsive, mobile-friendly website integrated with a secure booking engine is the most essential. It acts as your digital storefront and is key to driving direct bookings.

How can small hotels in Mumbai afford tech upgrades?

Start with budget-friendly, cloud-based tools that offer monthly subscriptions. Focus on high-ROI areas like booking engines, CRM, and automated marketing before expanding to advanced systems.

Are AI chatbots effective in the hospitality industry?

Yes, AI chatbots can handle routine queries 24/7, improve response times, and free up staff to focus on complex guest needs. They’re highly effective in boosting guest satisfaction and operational efficiency.

What kind of mobile features do guests expect?

Guests expect mobile check-in/out, digital room keys, real-time chat, room service ordering, and easy access to hotel services—all through a dedicated hotel app or responsive mobile site.

How can hotels boost their Google rankings?

Implement local SEO strategies, optimize Google Business Profiles, gather consistent reviews, create local content, and ensure fast, mobile-friendly website performance.

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Mastering Online Reputation Management: Tools, Strategies, and Solutions

Why Online Reputation Management Matters

Your online reputation directly impacts customer trust, SEO rankings, and overall business growth. Positive reviews enhance visibility and attract new customers, while negative reviews can deter potential clients. Effective online reputation monitoring ensures businesses stay ahead by addressing customer feedback promptly.

For example, brand reputation management involves not only responding to reviews but also analyzing customer sentiment to improve services. Businesses that utilize AI-powered review management tools can automate responses and gain deeper insights into customer behavior, making it easier to maintain a positive brand image.

Essential Reputation Management Tools and Services

To effectively manage your online presence, businesses can leverage a variety of tools and services tailored for different needs:

Top Tools for Reputation Management:

Sprout Social: Offers robust features like social listening, sentiment analysis, and centralized review management for comprehensive brand reputation management.

Podium: Focused on local businesses, Podium simplifies review collection and uses AI for personalized responses, making it a leader in reputation management automation.

Birdeye: An all-in-one platform that excels in review solicitation, tracking, and response automation across multiple platforms.

Yext: Known for its centralized dashboard and automated review responses, Yext is ideal for maintaining consistency across platforms like Google, Yelp, and Facebook.

Best Reputation Management Services:

Reputation.com: A top choice among the best reputation management services, offering customizable dashboards and survey tools to gather actionable insights.

BrightLocal: Combines local SEO optimization with review monitoring to enhance visibility in local markets.

Grade.us: Designed specifically as a reputation management software for agencies, it automates review requests and provides detailed reporting for clients.

How to Manage Online Reviews Effectively

Managing reviews effectively is an integral part of any online strategy. Here are some actionable steps:

Update Your Business Profile: Ensure your Google Business Profile is accurate with current contact details and operating hours to make it easier for customers to leave reviews.

Automate Responses: Use tools like Sprout Social or Podium to automate responses to common feedback while personalizing replies when necessary.

Solicit Reviews Strategically: Encourage satisfied customers to leave reviews through follow-up emails or incentives like discounts, which can be managed using tools like Grade.us.

Analyze Feedback Regularly: Extract insights from reviews using analytics dashboards provided by tools such as Birdeye or Yext.

By integrating these practices with advanced tools, businesses can master the art of how to manage online reviews, ensuring a consistent approach to improving their online presence.

The Role of Automation in Reputation Management

Automation has revolutionized how businesses handle customer feedback. With the rise of AI-powered solutions, companies can now streamline their processes through features like:

Customer Feedback Automation: customer feedback automation Tools like Podium and Birdeye automate review collection and response processes, saving time while maintaining engagement.

Sentiment Analysis: Platforms such as Sprout Social analyze customer sentiment across multiple channels, providing actionable insights into areas needing improvement.

Reputation Management Automation: Automating repetitive tasks like responding to reviews or flagging inappropriate content ensures businesses focus on strategic growth rather than manual tasks.

Conclusion

From utilizing advanced reputation management tools to partnering with the best online reputation management companies, businesses have numerous options to safeguard their brand image. Whether you’re focused on enhancing your Google profile with Google review help, automating processes with AI-powered review management, or exploring comprehensive solutions offered by the best services in the industry, staying proactive is key.

FAQs

Q: What is the importance of Google review help in online reputation management?

A: Google review help is crucial because Google reviews significantly impact local SEO rankings and customer trust. Positive reviews enhance visibility and credibility, while negative reviews can deter potential clients.

Q: How do reputation management tools aid in managing online reviews?

A: Reputation management tools help streamline review management by automating responses, monitoring feedback across multiple platforms, and providing insights into customer sentiment.

Q: What are the best reputation management services available?

A: The best reputation management services include platforms like Reputation.com, BrightLocal, and Grade.us. These services offer comprehensive solutions for managing reviews, improving SEO, and enhancing brand reputation.

Q: Why is online reputation monitoring essential for businesses?

A: Online reputation monitoring is essential because it allows businesses to stay informed about customer feedback, address negative reviews promptly, and maintain a positive brand image.

Q: How does business reputation management impact a company’s success?

A: Effective business reputation management enhances customer trust, improves SEO rankings, and fosters long-term business growth by ensuring a positive online presence.

Q: What role do online reputation management companies play in managing online reviews?

A: Online reputation management companies provide specialized services to monitor, manage, and improve a business’s online reputation through tools and strategies tailored to their needs.

[technologyequality]

AI-Powered Brand Authority: Establishing Yourself as the Go-To Expert

AI-Powered Brand Authority Establishing Yourself as the Go-To Expert We’ve tackled AI-powered storytelling and AI-driven content marketing, but now it’s time for the real game-changer: building brand authority. Because let’s be honest, people don’t buy from businesses, they buy from experts. And in an AI-driven world, positioning yourself as the go-to authority in your field is…

[hyperlocal-marketing-pro]

Mastering Online Reputation with AI

Discover how reputation management software helps brands monitor, respond, and build trust in the digital space.

[insightfultake]

Brands Are Now Vetting Influencers' Past Before Collaborations: A New Era of Digital Due Diligence

In the fast-paced world of digital marketing, influencers have become a crucial part of brand promotion. Their reach, engagement, and personal branding can drive massive consumer interest. However, with increasing scrutiny on past online behavior, brands are now running background checks on influencers before associating with them. This preventive measure ensures companies avoid unnecessary controversies that can damage their reputation.

[tonycries]

Madam Gojo - G.S.

Synopsis. Gojo Satoru, the strongest clan leader in all of Japan - and the most dangerous, too. You, rejected by the elders, and totally not his future bride, right? Right?

Pairing. Gojo Satoru x Reader

Content. MDNI, fem! reader, clan leader! Gojo, arranged marriage, Satoru is a little (very) INSANE and down bad, the elders are awful, oral (fem receiving), use of “madam”, unprotected, créampie, kníves, overstím, féral Satoru, heinous things, pet names, swearing.

Word count. 4.9k

A/N. I need clan leader Gojo SO bad you guys don’t understand.

They say that the head of the Gojo clan is the one person who could burn down this entire world and get away with it, too. 

The youngest of all the clan leaders - and the most infamous - a man who keeps his friends close, and his enemies even closer. Enough so that you’ve heard whispers of his cruelty at every nook and cranny of those stuffy social functions your family has dragged you to. And it was more than enough to paint a picture of such terrifying power.

Of a sharp blade and an even sharper mouth. Of an angelic figure that left no evidence, nor anyone to tell the tale - only the final, hauntingly beautiful image of cloudy white hair, and electric blue eyes.

Eyes that were currently locked with yours, and didn’t seem like they’d stop any time soon. Dangerous. Magnetic. Twinkling with such odd amusement from across the long tatami room. 

Gojo Satoru, the head of the Gojo clan - your future husband.

“Tch, the Kamo girl’s family had a much better reputation than this one.”

Ah, right. How could you forget?

You shift awkwardly on the mat, managing to rip your eyes over to the line of elders behind Gojo, whispering just loud enough that you’d hear - and, of course, remember once more that no, the marriage proposal hasn’t been approved just yet.

And considering those disapproving glares you’d been so warmly welcomed with, it seemed that they were well and fully intent on keeping it that way.

“I can assure you,” you fight to keep the polite smile plastered on your face, painful and slowly cracking with each passing second being interrogated. “My family is well-respected in the community.” Eyes snapping over to a silent Gojo, skin burning at his intensity. “Very well respected.”

“Come now. We’re just saying.” Another voice speaks up, strained and tinged with a venomous tone you knew didn’t bode well. “Your lineage isn’t exactly illustrious, is it?”

The emphasis on “illustrious” isn’t lost on you, and it’s so fucking dramatic than you think you could almost laugh. Apparently, a few of the elders think so, too - because they’re positively seething at the sight.

Muttering an icy, “Something funny, dear?”

“Nothing at all.” you bite back any insults, sifting around the contents of your untouched dinner - the last thing on your mind right now when it seemed like you were the main scrutiny tonight. “Absolutely nothing.”

“Such attitude!” That offended croak is met with murmured agreements and nods from the end of the room, “The madam of the Gojo household must be demure- I told the young master we should go with the Kamo girl.”

God, why did you agree to this again? Something about strengthening your family ties? You felt sorry for the poor soul who’d end up marrying Gojo, because no matter how much beauty or power he held, it certainly wouldn’t make up for this. 

Scoffing, the words falling from your lips faster than you could register them. “Then why didn’t he?”

And this little question somehow seemed to have struck a nerve - multiple, in fact, as you watch in morbid fascination as the elders visibly bristle. 

“B-because-” one sends a hasty glance at their stone-faced clan leader, flushing at his still-unwavering gaze on you. “You- It doesn’t matter. Someone like you isn’t suited to marry-”

“Right, because this clan is that great.”

You freeze. The elders freeze. It seems like everyone in the world freezes except for Gojo - who only raises his brow. Letting your words hang in the air like a foul stench, studying just how awfully you’re digging your grave deeper in this hellish marriage meeting.

Eventually, the elder closest to Gojo’s right mutters a painfully saccharine sweet, “I knew we shouldn’t have let the riff-raff participate.”

And oh it was like a dam burst open.

“-out of the thousands of girls, for someone like master-”

“The scandal, too- imagine letting the Gojo name fall this far-”

“Isn’t worthy. Can’t let the bloodline be carried by some whor-”

You’re on your feet before you realize it. Whirling at the elders head-on, and if looks could kill then all those old fossils would be six feet under and their graves a dance floor for you already. 

Fists clenched, you spit, “If he’s so wonderful then you all can marry this oh-so-great bastard yourself-”

Oh. You’ve done it now.

You were fucked. You were so very, very fucked. 

You don’t even bother to meet Gojo’s stare, instead wondering whether you’d be able to outrun the strongest clan leader alive. Sure, you could take those old toads but-

“Sit.”

Your heart leaps at the voice, the first time you’re hearing it since entering this room - deep, almost-melodic, and for a second you don’t even recognize who it came from. Not until Gojo’s flashing you a mirthful grin, blue yukata shifting as he moves to sit cross-legged, “Sit.”

Oh, God, you didn’t know of any torture methods one could do while sitting - but you didn’t doubt that Gojo was an expert in all of them. 

And as your knees buckle, sinking ever-so-slowly to sit back down on the floor, Gojo tilts his head in confusion. Brows scrunching together as he gestures downwards.

“On your…lap?” You question, as if the answer wasn’t glaringly obvious. 

The only response you get is a careless nod, Gojo spreading his knees further as if to prove his point. No care or concern as he plows on, “If you’d like, of course.”

It’s a silent staredown - you, and him - and the elders watching jaw-dropped, of course. None of you have ever known the young master to let anyone get this close - let alone give them a decision on, well, anything.

. 

A weighty beat passes. One. Two. 

He wins.

And you find yourself walking unsteadily towards Gojo’s imposing figure, all eyes on you as you plop down unceremoniously in his waiting lap. Warm - and it catches you off guard. Gaze flickering over his broad shoulder to look at the aghast faces behind you. Tension crackling in the air as they wonder the same thing as you at this very moment - just what type of torture method is this? 

“Interesting…I need this one.” You blink up in confusion, heart racing and oh- shit, when did he get so close? But Gojo’s chest only rumbles with laughter. Circling his long fingers around your waist, pulling you flush against his sculpted chest, “As the new madam of the Gojo household.”

What? 

The elders behind let out stifled gasps, as bewildered as you were. And you swear you saw one faint, though, you don’t get to take a close look, because Gojo’s gently grabbing your chin, tilting your head up at his pretty face. 

“Wan’ me to kill them?”

“Kill- why?” you sputter - both from his idea and the heat of his proximity. 

“Why not?” He looks at you through his long lashes, so deceivingly innocent that it makes your head spin. Tone so light, as if he was talking about something trivial like the weather. “An early wedding gift, maybe?” And he sounded like he was joking - you wished he was joking. But you knew better. 

So you swallow thickly, “N-no…thank you.”

At this, Gojo’s eyes twinkle. “Yeah, real interesting.” he coos, voice so uncharacteristically playful. And his lips are so close - too close. Running a thumb along your bottom lip, “Gorgeous, too. Tell me, pretty, what do you think of ruling over this trash?”

And you could feel every eye on you as you mull over the question. Weighty. Scrutinizing - except for Gojo who seemed like he was hanging onto your every word. 

Hell, might as well give ‘em a few heart attacks right?

Words that never come - because your body moves before your mind. And you’ve got one hand gripping his expensive Yukata, the other scrambling for his broad shoulders. Softening the blow as you crash your lips onto his.

Soft - it’s the first thing you register. Followed very shortly by the taste of those cheap lollipops from those local convenience stores you loved - strawberry, you think.

But you don’t get to confirm, because the kiss is over as soon as it happens.

Gojo’s pulling away with a strange light in his eyes, lips flushed a pretty pink, yukata dangling off his shoulder already. You have to train your eyes away from the milky skin, and over to the elders. Yeah, one really had fainted - three, now, actually. 

And only one of them is brave enough to pipe up a rapid, “You- how dare you dirty-”

Thud!

It all happens so fast you’re not sure if your eyes are playing tricks on you. In a split second, there’s a long dagger pulled out from his yukata, embedded deep into the tatami mat - not even an inch away from the elder who’d opened his mouth. 

“Out.” 

It’s so abrupt that for a second, you think Gojo’s talking to you, voice soft, and so so eerie. It sends shivers down your spine as you raise your eyes to look at his glare at the frozen crowd behind him.

Eyes wide, aura menacing - a grin gracing his features, absolutely nothing like the one he’d sent you - it was something so dangerous and cold. The temperature in the room dropping about ten degrees as he mutters, “I won’t say it twice.”

And immediately, it’s chaos. Each one stumbling over the other to run out the sliding doors first, none of them daring to look you in the eyes now. 

“O-of course, master.” the leader, seemingly, chokes out. One foot out the room already, “I’ll um- check that the servants are doing their work-”

“No. You all will stand outside.” Gojo murmurs, not even bothering to look at them. Instead, cupping your face closer towards his, “And close the door.”

That door could not have been shut faster, ringing in the tense silence. And suddenly you’re too-aware of the audience outside. Too-aware of being left alone with…your future husband? And the way he was looking down at you with something so dark in his eyes.

“So…” he runs his nose down your neck, breathing in your scent. “If you don’t want me to kill those bastards…what else must I gift you, my wife?” 

“Like what?” You gulp, back arching involuntarily into him. 

Gojo laughs at the reaction, teeth ghosting over your racing pulse. “An estate?” Dancing ever-so-slowly, up your jaw, “All the cars you could want?” He blows gently in your ear, chuckling as you yelp in surprise. “Maybe jewelry?” Kissing the tips of your ears, “You’d look gorgeous in blue. And the Zenin clan has the perfect necklaces I can…convince them to send over.” He pulls away, taking you in entirely, “Or maybe-” Lips now ghosting yours. “-something else?”

And then he’s kissing you - and you’re kissing him. 

You don’t know who leans in first, just that Gojo’s lips were so sweet on yours. So addictive. Palms cradling your face so softly, while his lips were anything but. 

“Open your mouth, pretty.” he pants into your lips. “Kiss your husband properly, now.”

Shit, you barely even realize the way you’re listening to every single word he says. Jaw falling slack to let him lick at the seam of your lips. Such a messy clash of teeth and spit and him - so hot and starved. Like he couldn’t get enough with the way he hastily moves to press wet, open-mouthed kisses down your jaw. 

“Satoru-” you gasp, and he nips lightly at your bottom lip once you immediately shut yourself up because shit, you’re getting ahead of yourself. Calling the clan leader Gojo by his first name? Hell, you’ll see the gates of heaven before you see an altar. 

But Gojo himself seems to think the complete opposite. “Don’t get all shy now.” he pries away the hand covering your mouth. “Call me ‘Toru’.”

You stare at him, wide-eyed, trying to will yourself to say this little nickname.

Too slow, apparently. Because his hands are suddenly everywhere - on your breasts, your hips, giving your ass a slow squeeze. “T-Toru-” you squeal. 

Gojo’s mouth drops into a soft oh! Immediately surging forward as if to claim your lips again - stopping mere millimeters from your lips with a pained grunt. Like it killed him to stay away. 

“See? Jus’ like that.” he angles your head just right, before spitting, once. Twice. Right into your pretty mouth. “N’ now you’re mine.”

And fuck if Gojo wasn’t going to prove it.

He’s laying you down on the mat, fumbling with the ties of your yukata, “Mine to wed. Mine to carry my legacy.” Thumb running over your hardened nipples as he urgently unbuckles your bra, throwing it behind god-knows-where. “Mine to-” Biting down, ever-so-lightly on your nipple, “-worship.” Hands dipping lower, and lower - just barely teasing the hem of your drenched panties. “Mine to ruin.”

You don’t know what you’re reeling more from - maybe from those words, which you’re sure he said loud enough for the elders outside to hear.

Maybe from the way he’s sliding a finger underneath your panties, sliding it up and down your puffy folds. Making you arch into him like such a slut as he pools your sweet sweet juices on his fingertips, popping them into his mouth with a low groan. 

“Oh. Fuck. Oh, fuck-” Gojo’s eyes roll to the back of his head. Not wasting a second before ripping off your flimsy panties, tucking them away into the waistband of his yukata. “Sweeter than I imagined.”

“S-so filthy-” you mewl, as he spreads your shaky thighs. Lips wobbling pathetically at how he’s admiring your glistening cunt. “Toru, no one’s ever…”

At this, his eyes are back on yours now. Half-lidded, pupil’s blown - and you don’t think you’ve ever even heard of the leader of the Gojo clan being so out of it, let alone see it first-hand. His voice strained as he breathes out a barely audible, “Shit- really? So then…” He’s moving to lick lewd little circles on your inner thigh, “...your husband’s gotta make this memorable, right?”

Gojo doesn’t give the time to even think about answering - he doesn’t trust that he has the fucking sanity to wait that long. Because you’re so pretty splayed out like this for him. Your moans too sweet. Your cunt too tempting. Too his. 

So, really, you can’t blame him when he’s plunging nose-deep into your quivering pussy, licking one, long stripe right up your swollen folds. And fuck the cute lil’ whines escaping your lips are so addictive that Gojo just can’t help but do it again. And again. And again and-

“O-oh my god, ngh- feels too good-” you card your fingers through his soft locks - something that would usually result in a lost hand or two. But for you - anything, for you. “More, Toru.”

Shit, if Gojo thought he’d lost his sanity before then he definitely wasn’t ready for this. 

“So needy.” he’s chuckling into your glistening folds. One hand throwing your legs over his shoulders, the other thumbing over your needy clit. “So perfect. Can’t believe no one’s ever hah- eaten out this pretty cunt before.”

Immediately, he’s squeezing his hot tongue past your folds. And it’s all you can do to buck your hips up so sluttily when he licks at your sloppy entrance. Your throbbing clit. Anywhere and everywhere Gojo could reach.

“Hngh- yes yes yes, too good.”

“Yeah? Ya like this?” He moves his fingers down from your already-ravaged clit, circling your sopping wet hole. “Ya like making such a mess on m’tongue?”

“W-wha-” The words get caught in your throat as you whirl down at the sight below you - Gojo. Gojo, with strands of white hair sticking to his forehead, eyes so glassy. Gojo, tongue lapping at your sweet juices, looking like he wanted to devour you with his eyes, as much as his mouth. 

At your reaction, he grins, furrowing his brow in mock-concern, “What’s wrong, pretty? Can’t talk?” Bullying his long fingers past that first feeble ring of resistance, massaging your plushy walls. “N’ you were so hah- feisty earlier. Thought my new mmpf- wife would be mouthy?”

You give his hair a warning tug, whispering, “Sh-shut up-” But it comes out more breathless than you intended. 

Gojo notices, of course he does. Because he’s letting out a whiny, “Sh-shut up.” Wrapping his pretty pink lips around your pulsing clit, “As you wish, madam Gojo.”

You hear a dull thud from outside, but you can’t even think about turning your head to look because Gojo’s drinking you in like a man possessed. Pumping his fingers in and out, expertly hitting that one spot with each and every thrust. Looking nothing like an infamous clan-leader and every bit on cloud nine as he rolls his tongue over your clit. Over and over and-

“P-please ah- oh-” you squirm.

“Move your hips like that. Yeah- jus’ like that, pretty- fuck-” The most powerful man in the country letting himself be angled and pulled as you pleased, grunting each time you drag your pussy all over his mouth. Fingers frenzied on your clit - sloppy. Fast. 

But it still wasn’t enough for Gojo - he thinks it’ll probably never be. But that’s fine - the two of you have until the wedding night to perfect it, right?

So he’s looping a big arm around one leg, pulling your snug cunt impossibly closer, reaching over to toy with your pretty clit. And then he’s nose-deep in your sloppy entrance, preparing you for what was to come - fucking you both on his tongue and his fingers. 

Jaw grinding deeper, stretching you out, thrusting in and out in and out in and-

“Fuck fuck fuck- Toru m’so…”

“Close?” he slurs into your cunt, grunting and smacking his lips against your own. Fingers just digging into your hips, sure to leave pretty little marks for him to admire later - and to give a message to those old toads outside. “Cum f’me. Shit- cum f’me, pretty.”

Gojo realizes it before you when you’re finally cumming - because your gummy walls are squeezing around him so tight that it’s almost difficult fuck you through your high the way he wants. 

You’re shaking. Blood roaring in your ears, vision spotty. Crying out a hoarse, “Fuck fuck fuck- oh my god, Toru-” Barely even realizing the way you’re rocking your hips so hard into his hot mouth. 

And Gojo keeps going. 

Even when you’re blinking your vision back, big fat tears pricking your eyes at the sheer overstimulation. Even when white-hot electricity sparks behind your eyes each flick of his tongue. Still toying with your poor clit, tonguefucking you so messily. 

“Toru, s’too- ngh- much- fuck.” You can barely get the words out, jolting. Wondering how the fuck his mouth wasn’t tired, yet - how his fingers weren’t cramping up, tongue still as greedy as ever. “C-can’t-”

“You can. You will.” he’s murmuring into your cunt. Running his mouth now, like he was drunk off your pussy. Words as fast and ragged as his tongue. “C’mon, faster. Harder. Fuck-” you flinch as he spits out little profanities into your messy cunt. “Fuckin use me. Use me like the good lil’ wife you are.”

“Oh- shit.” you whine. Clawing at the mats, Gojo’s hair, his shoulders - just anything to cope with the sheer stimulation as he made out with your pussy like a mad man. “Wait- cum- m’gonna…”

You’re cumming and cumming all over again. So hard, even as you grind your hips deeper into Gojo’s mouth. Riding out your orgasm on his pretty face, so painfully good. 

And only then is he finally pulling away. Absolutely wrecked, eyes miles away already, mouth glistening with your slick. Going all the way down his jawline, and onto the tatami mat in a deafening drip! drip! drip!

“Oh.” he runs his tongue along his wet lips. “Who made you cum like this?” 

A smile slowly splits across his face as you manage out a little, “Y-you, Toru…”

“That’s fuckin’ right. Me.” Hypnotized by the heavenly sight of you all fucked-out and twitching with the aftershock. Marveling down at his hand - glossy, and covered with your slick, “N’ m’gonna love you.”

And, well, a good husband always shares, right?

Because Gojo’s shoving his fingers past your kiss-bitten lips, pressing right at the back of your tongue in a way he knew would have your eyes watering, gagging around him so prettily. Eyes widening at the feeling of something so hard and hot between your legs. 

“C’mon, lil’ madam. Lick them clean f’me, will you?”

You’re gasping, “Mmpf- Toru-” Eyes flitting between a smug Gojo and the hand currently untying his robe. So teasing with the way he’s giving you just a flash of those boxers before oh-

Shit. 

You thought that he’d be big - it was expected, in fact. But this was fucking ridiculous. 

All sculpted curves and dips of his body, faint scars painting his milky skin - stories he’d tell you about later, you think. A fucking masterpiece. All the way down, down, down to where his throbbing cock was leaking all over those tufts of white at his toned pelvis.

Rock-hard, and so so angry. Prominent veins running along the side, flushed a shade of pretty pink that glistened with precum in the dim lighting. So intimidatingly long that it already had you worrying for your poor cervix, and thick enough that it had your thighs pressing mindlessly together. 

Something that Gojo obviously didn’t appreciate.

“Now now.” he tuts, pulling back his fingers to spread apart your thighs with ease. So far apart that it burned. “I need these legs open, pretty. I like the view, y’see.”

And he made it quite obvious, too. Spreading your swollen folds so shamefully apart with his thumb - wet with your split. All the blood rushing to his cock at the way you flinch in embarrassment, at the feeling of being so used. Cute. 

“Shhh, relax.” Gojo hums. Spreading the spit and slick lazily along your cunt with his fat head, purposely letting it smear all over your thighs. “M’gonna make this feel so good for you.”

And let it be known that Gojo Satoru was a merciless man - for everyone. 

Except maybe his cute lil’ wife. 

Because, yes, he’s suddenly splitting you apart on his massive cock. Yes, he’s holding your poor hips still, head dropping into the crook of your neck as he sinks in inch by fucking inch. 

But oh God does he have to hold back from fucking your tight cunt exactly the way he wants. The stretch too sinful, your pussy too heavenly. 

Instead he’s kissing away the single tear rolling down your cheek, muttering, “Too big? Aww, f-fuck, pretty. You needa breathe-.” Rich, coming from him considering that Gojo doesn’t know if he was breathing right now. Too caught up in the way he’s rolling your swollen clit between his fingers, gasping into your open mouth, “Trust me. M’gonna make it f-feel hah- good. So fucking good.”

“F-fuck-” Your head is spinning. And you can only give him such delirious little nods as Gojo starts to push in quick, lazy little grinds of his hips just to squeeze inside your gummy walls. Past that first, tight ring of resistance. 

“S’too big-” you squeal, nails raking down his back. “A-are you all the way in- yet?”

“Nope.” he’s popping the p, so unfairly smug. “Not even halfway in.” Drinking in all your cute lil’ sobs as he snakes a hand up to draw an invisible line across your stomach. “But you b-better be prepared, wifey. Because this-” Pressing down, hard. “-is where I’ll be.”

You didn’t know who wanted that to become a reality more - Gojo or you. 

Especially with the way your tight cunt is sucking him up so good, and shit for all Gojo’s reputation, he feels like he could’ve cum right then and there. 

“Shit- so fucking tight. God- you’re gonna make me lose my mind.” words so strained. So dangerous. He kisses down your neck, biting right above your racing pulse. “How do you want it? Like you’re my hah- wife- or my lil’ slut?”

A trick question, you think - as much as you could when you’re this cockdrunk, at least. 

Locking eyes down at the way your cunt was bulging so obscenely around his cock, clamping and quivering as he keeps pushing in in in- Unstopping. Relentless. Mewling a little, “L-like I’m your…wife.” 

“Louder.”

“Like I’m your wife.”

Several things happen at once - that faint muttering suddenly increases tenfold, and maybe if you were in any better state of mind you’d have noticed the few gasps. Gojo, however, does hear. 

It only takes an irritated growl and a split-second flash of metal for a second dagger to be struck deep into the thin wooden panel of the door - unfortunately for whoever just so happened to be on the other side. 

“That’s right. My wife.” And then he’s bottoming out - heavy balls smacking your ass, leaky tip nudging your poor cervix, letting you mark him up all you want as he rocks his hips faster into yours. “And you- ah- you realize they’re beneath you, right?” he’s stroking where he can feel himself bulging inside you. “That my lil’ wife just has to say the word n’ I’ll ngh- take ‘em all out?” 

You can only sob at the pressure, because his words are so soft but he’s fucking you so mean. Sounding like he was losing his sanity with each time your heavenly walls milked him. 

“I’ll kill ‘em- kill ‘em all-” he’s gritting out. “Hell, I’ll take down the r-rest of those clans ah- too if it pleases you.” Fingers getting so erratic on your clit, angling his hips just right to try and find- 

“Hngh- f-fuck, Toru- there-”

That.

So sloppy with the way he’s alternating between hitting that one spot and just abusing your cervix. Bruising - like he wanted to mark you everywhere n’ show it off, too. Biting down your neck, whispering into the skin, “Anything for you, madam.”

Rocking his hips harder, and he couldn’t give less of a fuck about the lewd little pool of slick and split forming on the mat below. Can’t even think to bring himself to be disgusted. 

“Feels good?” he’s drinking in your adorable sobs, “S’what you imagined?”

You’re torn between running away and fucking your hips up so bruisingly into his, hells digging into the mat as you push and pull away. “Yes. Feels- ah- ngh-” And for all your mouthiness earlier, you can’t even form coherent sentences right now - something that makes Gojo balls squeeze so painfully.

Something that has him wrapping his arms around your legging, dragging you like some ragdoll back to him. Rocking his hips so bruisingly deeper and deeper as he babbles. 

“Gonna make you c-cum. So hard.” He’s fucking you harder into the mat. Faster. Sloppier. “Gonna ngh- make you my beautiful bride.” Bouncing you on his painfully hard cock like he was claiming you from the inside - to leave marks for everyone in the clan to know. His balls on your ass, your nails down his shoulders, lips on your neck leaving little bites. “Gonna make you mine, pretty. And everyone else s’gonna know.”

And Gojo can tell when you’re close because he’s learned that you have a habit of squeezing him to insanity when you are. 

“Close?” At your delirious nod he’s giving you a blinding grin, “How cute. Why don’t you hah- cum f’me like the good lil’ wife you are, hm?”

Cum for him you do - thighs shaking, body jolting. So hard and violent that you’re covering him in all your sweet sweet juices. 

And he can only watch - awe-struck - as your pretty pussy squirts all over his angry cock glistening, and just drenched with your slick now. Beads of it getting all over his burning abs, trickling down every dip and curve as he uses your quivering pussy harder and harder-

“God, you’re so good f’me. Look how much you came.” Giving a final, harsh thrust. “So perfect f’me.”

So fucking smug as he finally cums as well. Letting out a low, muffled moan into your neck as he fills your poor pussy with rope after rope of seed, painting your walls such a sinful white. All the way until he was sure you were bloated with his cum, until he could feel it dribbling down the side. Looking down to confirm and- ah, sure enough, it was such a heavenly sight - thick globs drenching your clothes below. Spreading in a pool as his hips push deeper and deeper. 

Like it hurt to stop. Like it hurt to even think of tearing his eyes away from you. 

But, alas, this old meeting room could only take so much, and Gojo thinks you’ll enjoy his - your - bedroom much better for round two.

Which is how the elders outside found the door kicked open not too long after. Blinking up in shock at the tall figure of the Gojo clan leader at the frame holding you. Tired and limp in a princess carry, all bundled up your yukata and one of his outer robes. 

And they can only avert their eyes, faces burning at the hazy expression on your face, hair so unsubtly messy, bare legs twitching ever-so-slightly from where they were just peeking out from where the fabric had bunched up. Sinful. Desecrated. And evidently his. 

“Clean that room up.” 

Gojo’s stern command snaps them all out of their reverie. 

But before they could all run to do so, he’s plowing on, unapologetic and low. “Oh, and bow down-” chuckling lightly as they scramble to their knees before him - and your barely-lucid figure. “-to the new madam of the Gojo household.

A/N. On my period I’m gonna cry. 

Plagiarism not authorized.

[zubair-adib]

How to Build a Strong Personal Brand Online in 2025

Introduction In today’s digital world, building a strong personal brand is more important than ever. Whether you’re an entrepreneur, freelancer, or corporate professional, having a well-established online presence can open doors to new opportunities. In 2025, personal branding goes beyond just having a social media profile—it’s about authenticity, credibility, and strategic positioning. In this…

[simplifysol]

Why Social Media Monitoring is Crucial for Competitor Analysis

In today’s hyper-competitive digital landscape, staying ahead of the competition requires more than just offering superior products or services. It demands a deep understanding of your competitors’ strategies, customer interactions, and overall online presence. This is where social media monitoring tools come into play, enabling businesses to gain valuable insights and maintain a competitive edge.

Understanding Social Media Monitoring Tools

Social media monitoring tools allow brands to track, analyze, and respond to conversations happening online about their industry, competitors, and even their own brand. These tools collect data from various platforms, providing actionable insights that businesses can use to enhance their strategies. By utilizing these tools, businesses can identify what competitors are doing well and where they might be falling short.

The Role of Social Media Monitoring in Competitor Analysis

Competitor analysis is a critical aspect of any marketing strategy. Social media monitoring tools make this process efficient and accurate by:

Tracking Competitor Performance: These tools help you monitor the engagement levels, content performance, and audience growth of your competitors.

Identifying Trends: By analyzing competitor activities, you can spot emerging trends and align your strategies accordingly.

Uncovering Customer Sentiments: Understanding how customers perceive your competitors gives you an edge in tailoring your offerings.

Benchmarking Your Efforts: Comparing your performance against competitors ensures that you stay relevant and competitive in your niche.

Multi-Location Reputation Management and Competitor Insights

For businesses with multiple locations, monitoring competitors’ reputations across different regions becomes crucial. Multi-location reputation management tools integrate with social media monitoring platforms to provide region-specific insights. These tools help businesses understand the local audience’s needs, monitor competitors’ local strategies, and optimize their own efforts for better regional impact.

Conversational AI Chatbot for Enhanced Engagement

While monitoring competitors, it’s equally important to enhance your customer engagement. Incorporating a conversational AI chatbot into your strategy allows you to address customer queries promptly, improve response times, and create a seamless user experience. These chatbots can also be used to gather customer feedback, further enriching your competitor analysis by identifying gaps and opportunities.

Final thoughts

Social media monitoring tools are indispensable for effective competitor analysis. They enable businesses to stay informed, adapt to industry trends, and maintain a strong online presence. For brands seeking a comprehensive solution, Simplify360 stands out as a reliable platform offering advanced social media monitoring, multi-location reputation management, and conversational AI chatbot capabilities. With Simplify360, businesses can make data-driven decisions and stay ahead in a competitive market.

Start leveraging Simplify360’s innovative tools today to transform your social media strategy and outperform your competition.

To know more about Simplify360,

Visit website: https://www.simplify360.com/

Address: 91springboard, 7th floor, Trifecta Adatto, 21, ITPL Main Rd, Garudachar Palya, Mahadevapura, Bengaluru, Karnataka 560048

Email: contact@simplify360.com

[recoverreputation]

What should CEOs do in these times of rising criticism and scrutiny?

CEOs are the face of their business, yet this can be a lightning rod for wholesale industry disapproval. 

I think the goal for early next year is for leaders to review and update the online reputations of C-Suite professionals. 

This does two things:

It builds a strong web presence in case something negative crops up.

It creates a more transparent, truthful presence, which can then trickle down to the firm/brand/company.

The key is to be honest and forthright, and avoid seeing reputation building as a direct sales or marketing opportunity. 

CEOs should write pertinent blogs, share comments, and post regularly on platforms.

Be mindful but not afraid. 

If you are interested, there is more here:

[quickmetrix]

The advent of Artificial Intelligence (AI) has revolutionized the way businesses manage their reputation. This article delves into the significance of AI-driven reputation tools and how they can elevate your brand's image in the ever-evolving market.

[matcha3mochi]

PROTOCOL Pairing: Doctor Zayne x Nurse Reader

author note: love and deepspace is my addiction guys LOL anyways enjoy!!

wc: 3,865

chapter 1 | chapter 2 | chapter 3

✦•┈๑⋅⋯ ⋯⋅๑┈•✦

Akso Hospital looms in the heart of Linkon like a monument of glass, metal, and unrelenting precision. Multi-tiered, climate-controlled, and fully integrated with city-wide telemetry systems, it's known across the cosmos for housing the most advanced medical AI and the most exacting surgeons in the Union.

Inside its Observation Deck on Level 4, the air hums with quiet purpose. Disinfectant and filtered oxygen mix in sterile harmony. The floors are polished to a mirrored sheen, the walls pulse faintly with embedded biometrics, and translucent holoscreens scroll real-time vitals, arterial scans, and surgical priority tags in muted color-coded displays.

You’ve been on the floor since 0500. First to check vitals. First to inventory meds. First to get snapped at.

Doctor Zayne Li is already here—of course he is. The man practically lives in the operating theatres. Standing behind the panoramic glass that overlooks Surgery Bay Delta, he looks like something carved out of discipline and frost. His pristine long coat hangs perfectly from squared shoulders, gloves tucked with methodical precision, silver-framed glasses reflecting faint readouts from the transparent interface hovering before him.

He’s the hospital’s prized cardiovascular surgeon. The Zayne Li—graduated top of his class from Astral Medica, youngest surgeon ever certified for off-planet cardiac reconstruction, published more than any other specialist in the central systems under 35. There's even a rumor he once performed a dual-heart transplant in an emergency gravity failure. Probably true.

He’s a legend. A genius.

And an ass.

He’s never once smiled at you. Never once said thank you. With other staff, he’s distant but civil. With you, he’s something else entirely: cold, strict, and unrelentingly sharp. If you breathe wrong, he notices. If you hesitate, he corrects. If you do everything by protocol?

He still finds something to critique.

"Vitals on Bed 12 were late," he said this morning without even turning his head. No greeting. Just judgment, clean and surgical.

"They weren’t late. I had to reset the cuff."

"You should anticipate equipment failures. That’s part of the job."

And that was it. No acknowledgment of the three critical patients you’d managed in that hour. No recognition. No room for explanation. He turned away before you could blink, his coat slicing behind him like punctuation.

You don’t like him.

You don’t disrespect him—because you're a professional, and because he's earned his reputation a hundred times over. But you don’t like how he talks to you like you’re a glitch in the system. Like you’re a deviation he hasn’t figured out how to reprogram.

You’ve worked under strict doctors before. But Zayne is different. He doesn’t push to challenge you. He pushes to see if you’ll break.

And the worst part?

You haven’t.

Which only seems to piss him off more.

You watch him now from the break table near the edge of the deck, your synth-coffee going tepid between your hands. He’s reviewing scans on a projection screen—high-res, rotating 3D models of a degenerating bio-synthetic valve. His eyes, a pale hazel-green, flick across the data with sharp focus. His arms are folded behind his back, posture perfect, expression unreadable.

He hasn’t noticed you.

Correction: he has, and he’s pointedly ignoring you.

Typical.

You take another sip of coffee, more bitter than before. You could head back to inventory. You could restock surgical trays. But you don’t.

Because part of you refuses to give him the satisfaction of leaving first.

So you stay.

And so does he.

Two professionals. Two adversaries. One cold war fought in clipped words, clinical tension, and overlapping silence.

And the day hasn’t even started yet.

The surgical light beams down like a second sun, flooding the operating theatre in harsh, clinical brightness. It washes the color out of everything—blood, skin, even breath—until all that remains is precision.

Doctor Zayne Li stands at the head of the table, gloved hands elevated and scrubbed raw, sleeves of his sterile gown clinging tight around his forearms. His eyes flick up to the vitals screen, then down to the patient’s exposed chest.

“Vitals?” he asks.

You answer without hesitation. “Steady. HR 82, BP 96/63, oxygen at 99%, no irregularities.”

His silence is your only cue to proceed.

You hand him the scalpel, handle first, exactly as protocol demands. He doesn’t look at you when he takes it—but his fingers graze yours, cold through double-layered gloves, and the contact still sends a tiny jolt up your arm. Annoying.

He makes the incision without fanfare, clean and deliberate, the kind of cut that only comes from years of obsessive mastery. The kind that still makes your gut tighten to watch.

You monitor the instruments, anticipating without crowding him. You’ve been assisting in his surgeries for weeks now. You’ve learned when he prefers the microclamp versus the stabilizer. You’ve memorized the sequence of his suturing pattern. You know when to speak and when not to. Still, it’s never enough.

“Retractor,” he says flatly.

You’re already reaching.

“Not that one.”

Your hand freezes mid-motion.

His tone is ice. “Cardiac thoracic, not abdominal. Are you even awake?”

A hot flush rises behind your ears. He doesn’t yell—Zayne never yells—but his disappointment cuts deeper than a scalpel. You grit your teeth and correct the tray.

“Cardiac thoracic,” you repeat. “Understood.”

No response. Just the soft click of metal as he inserts the retractor into the sternotomy.

The rest of the operation is silence and beeping. You suction blood before he asks. He cauterizes without hesitation. The damaged aortic valve is removed, replaced with a synthetic graft designed for lunar-pressure tolerance. It’s delicate work—millimeter adjustments, microscopic thread. One wrong move could tear the tissue.

Zayne doesn’t shake. Doesn’t blink. He’s terrifyingly still, even as alarms spike and the patient's BP dips for three agonizing seconds.

“Clamp. Now,” he says.

You pass it instantly. He seals the nicked vessel, stabilizes the pressure, and the monitor quiets.

You exhale—but not too loudly. Not until the final suture is tied, the chest closed, and the drape removed. Then, and only then, does he speak again.

“Clean,” he says, already walking away. “Prepare a report for Post-Op within the hour.”

You stare at his retreating back, fists clenched at your sides. No thank you. No good work. Just a cold command and disappearing footsteps.

The Diagnostic Lab is silent, save for the low hum of scanners and the occasional pulse of a vitascan completing a loop. The walls are steel-paneled with matte black inlays, lit only by the soft glow of holographic interfaces. Ambient light drifts in from a side wall of glass, showing the icy curve of Europa in the distance, half-shadowed in space.

You stand alone at a curved diagnostics console, sleeves rolled just above your elbows, eyes locked on the 3D hologram spinning in front of you. The synthetic heart pulses slowly, arteries reconstructed with precise synthetic grafts. The valve—a platinum-carbon composite—is functioning perfectly. You check the scan tags, patient ID, op codes, and log the post-op outcome.

Everything’s clean. Correct.

Or so you thought.

You barely register the soft hiss of the door opening behind you until the room shifts. Not in volume, but in pressure—like gravity suddenly increased by one degree.

You don’t turn. You don’t have to.

Zayne.

“Line 12 in the file log,” he says, voice low, composed, and close. Too close.

You blink at the screen. “What about it?”

“You mislabeled the scan entry. That’s a formatting violation.”

Your heart rate ticks up. You straighten your spine.

“No,” you reply calmly, “I used trauma tags from pre-op logs. They cross-reference with the emergency surgical queue.”

His footsteps approach—measured, deliberate—and stop directly behind you. You sense the heat of his body before anything else. He’s not touching you, but he’s close enough that you feel him standing there, like a charged wire humming at your back.

“You adapted a tag system that’s not recognized by this wing’s software. If these were pushed to central review, they’d get flagged. Wasting time.” His tone is even. Too even.

Your hands rest on the edge of the console. You force your shoulders not to tense.

“I made a call based on the context. It was logical.”

“You’re not here to improvise logic,” he replies, stepping even closer.

You feel the air change as he raises his arm, reaching past you—his coat sleeve brushing the side of your bicep lightly, the barest whisper of contact. His hand moves with surgical confidence as he taps the air beside your own, opening the tag metadata on the scan you just logged. His fingers are long, gloved, deliberate in motion.

“This,” he says, highlighting a code block, “should have been labeled with an ICU procedural tag, not pre-op trauma shorthand.”

You turn your head slightly, and there he is. Close. Towering. His jaw is tight, clean-shaven except for the faintest trace of stubble catching the edge of the light. There’s a tiredness around his eyes—subtle, buried deep—but he doesn’t blink. Doesn’t waver. He’s so still it’s unnerving.

He doesn’t seem to notice—or care—how near he is.

You, however, are all too aware.

Your voice tightens. “Is there a reason you couldn’t point this out without standing over me like I’m in your way?”

Zayne doesn’t flinch. “If I stood ten feet back, you’d still argue with me.”

You bristle. “Because I know what I’m doing.”

“And yet,” he replies coolly, “I’m the one correcting your data.”

That sting digs deep. You pull in a breath, clenching your fists subtly against the side of the console. You want to yell. But you won’t. Because he wants control, and you won’t give him that too.

He lowers his hand slowly, retracting from the display, and finally—finally—steps back. Just enough to let you breathe again.

But the tension? It lingers like static.

“I’ll correct the tag,” you say flatly.

Zayne nods once, then turns to go.

But at the doorway, he stops.

Without looking back, he adds, “You're capable. That’s why I expect better.”

Then he walks out.

Leaving you in the cold hum of the diagnostic lab, your pulse racing, your thoughts a snarl of frustration and something else—unsettling and electric—curling low in your gut.

You don’t know what that something is.

But you’re starting to suspect it won’t go away quietly.

You sit three seats from the end of the long chrome conference table, back straight, shoulders tight, fingers wrapped just a little too hard around your datapad.

The Surgical Briefing Room is too bright. It always is. Cold light from the ceiling plates bounces off polished surfaces, glass walls, and the brushed steel of the central console. A hologram hovers in the center of the room, slowly spinning: the reconstructed heart from this morning’s procedure, arteries lit in pulsing red and cyan.

You can feel sweat prickling at the nape of your neck under your uniform collar. Your scrubs are crisp, your hair pinned back precisely, your notes immaculate—but none of that matters when Dr. Myles Hanron speaks.

You’ve only spoken to him a few times. He’s been at Bell for twenty years. Stern. Respected. Impossible to argue with. Today, he's reviewing the recent cardiovascular procedure—the one you assisted under Zayne’s lead.

And something is off. He’s frowning at the scan display.

Then he looks at you.

“Explain this inconsistency in the anticoagulation log.”

You glance up, already feeling the slow roll of nausea in your stomach.

Your voice comes out measured, but your throat is dry. “I followed the automated-calibrated dosage curve based on intra-op vitals and confirmed with the automated log.”

Hanron raises a brow, his tablet casting a soft reflection on the lenses of his glasses. “Then you followed it wrong.”

The words hit like a slap across your face.

You feel the blood drain from your cheeks. Something sharp twists in your stomach.

“I—” you begin, mouth parting. You shift slightly in your seat, fingers tightening on the datapad in your lap, legs crossed too stiffly. Your body wants to shrink, but you force yourself not to move.

“Don’t interrupt,” Hanron snaps, before you can finish.

A few heads turn in your direction. One of the interns frowns, glancing at you with wide eyes. You stare straight ahead, trying to keep your breathing even, your spine straight, your jaw from visibly clenching.

Hanron paces two steps in front of the display. “You logged a 0.3 ml deviation on a patient with a known history of arrhythmic episodes. Are you unfamiliar with the case history? Or did you just not check?”

“I did check,” you say, quieter, trying to keep your tone professional. Your hands are starting to sweat. “The scan flagged it within range. I wasn’t improvising—”

“Then how did this discrepancy occur?” he presses. “Or are you suggesting the system is at fault?”

You flinch, slightly. You open your mouth to say something—to explain the terminal sync issue you noticed during the last vitals run—but your voice catches.

You’re a nurse.

You’re new.

So you sit there, every instinct in your body screaming to speak, to defend yourself—but you swallow it down.

You stare down at your datapad, the screen now blurred from the way your vision’s tunneling. You clench your teeth until your jaw aches.

You can’t speak up. Not without making it worse.

“Let this be a reminder,” Hanron says, turning his back to you as he scrolls through another projection, “that there is no room for guesswork in surgical prep. Especially not from auxiliary staff who feel the need to act above their training.”

Auxiliary.

The word burns.

You feel heat crawl up your chest. Your hands are shaking slightly. You grip your knees under the table to hide it.

And then—

“I signed off on that dosage.”

Zayne’s voice cuts clean through the air like a cold wire.

You turn your head sharply toward the door. He’s standing in the entrance, posture military-straight, coat half-unbuttoned, gloves tucked into his belt. His presence shifts the atmosphere instantly.

His black hair is perfectly combed back, not a strand out of place, glinting faintly under the sterile overhead lights. His silver-framed glasses sit low on the bridge of his nose, catching a brief reflection from the room’s data panels, but not enough to hide the expression in his eyes.

Hazel-green. Pale and piercing

He’s not looking at you. His gaze is fixed past you, locked on Hanron with unflinching intensity—like the man has just committed a fundamental breach of logic.

There’s not a wrinkle in his coat. Not a single misaligned button or loose thread. Even the gloves at his belt look placed, not shoved there. Zayne is, as always, polished. Meticulous. Icy.

But today—his expression is different.

His jaw is set tighter than usual. The faint crease between his brows is deeper. He looks like a man on the verge of unsheathing a scalpel, not for surgery—but for precision retaliation.

And when he speaks, his voice is calm. Controlled.

His face is unreadable. Voice flat.

“If there’s a problem with it, you can take it up with me.”

The silence in the room is instant. Tense. Airless.

Hanron turns slowly. “Doctor Zayne, this isn’t about—”

“It is,” Zayne replies, tone even sharper. “You’re implying a clinical error in my procedure. If you’re accusing her, then you’re accusing me. So let’s be clear.”

You can barely process it. Your heart is thudding, ears buzzing from the sudden shift in tone, from the weight of Zayne’s voice cutting through the tension like a scalpel. You look at him — really look — and for once, he isn’t focused on numbers or reports.

He’s solely focused on Hanron. And he is furious — not loudly, but in the way his voice doesn’t rise, his jaw locks, and his words slice like ice.

Just furious—in that cold, calculated way of his.

“She followed my instruction under direct supervision,” he says, voice steady. “The variance was intentional. Based on patient history and real-time rhythm response.”

He pauses just long enough to let the words land.

“It was correct.”

Hanron doesn’t respond right away.

His lips press into a thin line, face unreadable, and he shifts back a step—visibly checking himself in the silence Zayne has carved into the room like a scalpel.

“We’ll review the surgical logs,” Hanron mutters at last, voice clipped, his authority retreating behind procedure.

Zayne nods once. “Please do.”

Then, without fanfare, without another word, he steps forward—not toward the exit, but toward the table.

You track him with your eyes, unable to help it.

The low hum of the room resumes, like the air had been holding its breath. No one speaks. A few nurses drop their eyes back to their datapads. Pages turn. Screens flicker.

But you’re frozen in place, shoulders still tight, hands clenched in your lap to keep them from visibly shaking.

Zayne rounds the end of the table, his boots clicking softly against the metal flooring. His long coat sways with his movements, falling neatly behind him as he pulls out the seat directly across from you.

And sits.

Not at the head of the table. Not in some corner seat to observe.

Directly across from you.

He adjusts his glasses with two fingers, expression cool again, almost as if nothing happened. As if he didn’t just dress down a senior doctor in front of the entire room on your behalf.

He doesn’t look at you.

He opens the file on his datapad, stylus poised, reviewing the surgical results like this is any other debrief.

But you’re still staring.

You study the slight tension in his shoulders, the stillness in his hands, the way his eyes don’t drift—not toward Hanron, not toward you—locked entirely on the data as if that can contain whatever just happened.

You should say something.

Thank you.

But the words get stuck in your throat.

Your pulse is still unsteady, confusion mixing with the low thrum of heat behind your ribs. He didn’t need to defend you. He never steps into conflict like that, especially not for others—especially not for you.

You glance away first, eyes back on your screen, unable to ignore the twist in your gut.

The room empties, but you stay.

The echo of voices fades out with the hiss of the sliding doors. Just a few minutes ago, the surgical debrief room was bright with tension—every overhead light too sharp, the air too thin, the hum of holopanels and datapads a constant static in your head.

Now, it’s quiet. Still.

You sit for a moment longer, fingers resting on your lap, knuckles tight, back straight even though your entire body wants to collapse inward. You’re still warm from the flush of embarrassment, your pulse still flickering behind your ears.

Dr. Hanron’s words sting less now, dulled by the cool aftershock of what Zayne did.

He defended you.

You hadn’t expected it. Not from him.

You replay it in your head—his voice cutting in, his posture like stone, his eyes locked on Hanron like a scalpel ready to slice. He didn’t raise his voice. He didn’t even look at you.

But you felt it.

You felt the impact of what it meant.

And now, as you sit in the empty conference room—white walls, chrome-edged table, sterile quiet—you’re left with one burning thought:

You have to say something.

You rise slowly, brushing your palms down your thighs to wipe off the sweat that lingers there. You hesitate at the doorway. Your reflection stares back at you in the glass panel—eyes still a little wide, jaw tight, posture just a bit too stiff.

He didn’t have to defend you, but he did.

And that matters.

You step into the hallway.

It’s long and narrow, glowing with soft white overhead lights and lined with clear glass panels that reflect fragments of your movement as you walk. The hum of the ventilation system buzzes low and steady—comforting in its monotony. The air smells of antiseptic and the faint trace of ozone from high-oxygen surgical wards.

You spot him ahead, already halfway down the corridor, walking with purpose—long coat swaying slightly with each step, back straight, shoulders squared. Always composed. Always fast.

You hesitate. Your boots slow down and your throat tightens.

You want to turn back, to let it go, to pretend it was just professional courtesy. Nothing more. Nothing personal.

But you can’t.

Not this time.

You quicken your pace.

“Doctor Zayne!”

The name catches in the air, too loud in the quiet hallway. You flinch, just a little—but he stops.

You break into a small jog to catch up, boots tapping sharply against the tile. Your breath catches as you reach him.

Zayne turns toward you, expression unreadable, brows slightly furrowed in that ever-present, analytical way of his. The glow of the ceiling lights reflects off his silver-framed glasses, casting sharp highlights along the edges of his jaw.

He doesn’t say anything. Just waits.

You stop a foot away, heart thudding. You don’t know what you expected—maybe something colder. Maybe for him to ignore you entirely.

You swallow hard, eyes flicking up to meet his.

“I just…” Your voice is quieter now. Careful. “I wanted to say thank you.”

He doesn’t respond immediately. His gaze is steady. Measured.

“I don’t tolerate incompetence,” he says calmly. “That includes false accusations.”

You blink, taken off guard by the directness. It’s not warm. Not even particularly kind. But coming from him, it’s almost intimate.

Still, you can’t help yourself. “That wasn’t really about incompetence.”

“No,” he admits. “It wasn’t.”

The hallway feels smaller now, quieter. He’s watching you in full. Not scanning you like a chart, not calculating — watching. Still. Focused.

You nod slowly, grounding yourself in the moment. “Still. I needed to say it. Thank you.”

You’re suddenly aware of everything—of the warmth in your cheeks, of the way your hands twist at your sides, of how tall he stands compared to you, even when he’s not trying to intimidate.

And he isn’t. Not now.

If anything, he looks… still.

Not soft. Never that. But something quieter. Less armored.

“You handled yourself better than most would have,” he says after a moment. “Even if I hadn’t said anything, you didn’t lose control.”

“I didn’t feel in control,” you admit, a breath of nervous laughter escaping. “I was two seconds from either crying or throwing my datapad.”

That earns you something surprising—just the faintest twitch at the corner of his mouth. Almost a smile. But not quite.

“Neither would’ve been productive,” he says.

You roll your eyes slightly. “Thanks, Doctor Efficiency.”

His glasses catch the light again, but his expression doesn’t change.

You glance past him, down the corridor. “I should get back to my rotation.”

He nods once. “I’ll see you in the lab.”

You pause.

Then—because you don’t know what else to do—you offer a small, genuine smile.

“I’ll be there.”

As you turn to leave, you feel his eyes on your back.

[mothinkling]

how would the LIs react to a high/drunk mc

can be romantic or platonic!

no specific scenario, either they found mc in that state or was with them when they got high/drunk

DRUNK TOO MUCH (TOUCHSTARVED X GN!READER HC)

Summary: Getting drunk with/around the TS cast.

TW: Mentions of mild coercion, dubious consent and intoxication.

A/N: This was way too fun to think about, I really hope in the full-release we do actually have an option to get drunk because that'd be hilarious.

Vere; 𓍯𓂃𓏧♡

♡ Oh, how pathetic are you? somehow managing to get wasted off some cheap, watered-down drinks at the Wet Wick.

♡ Even when he's softened from champagne, he still manages to keep his dignity.

♡ Although at least someone knew how to have a good time, unlike a certain two other limp-dicks who seemed incapable of loosening up.

♡ He'd coerce you into doing the stupidest shit imaginable, his cunning and sly words working tenfold in your intoxicated state.

♡ Unless you're out in public with him, he won't soil his reputation for your idiotic antics.

♡ Despite the fact he'd be flirtier and much bolder with his words, especially if he's also drunk as well, he wouldn't actually take you upstairs.

♡ He'd rather you beg for him fully conscious, there's a lot more humiliation in how desperate you are when you're completely sober. <3

♡ He's too pretentious to down anything other than brandy drinks, which doesn't leave much for a party buzz.

♡ 6/10 drinking buddy.

Ais; 𓍯𓂃𓏧♡

♡ He thinks it's absolutely hilarious, was likely the one to encourage it in the first place.

♡ He's also very competitive, chances are he'll take it as a competition to get just as wasted as you, even if his alcohol tolerance is much higher.

♡ Doesn't matter if it was a challenge, you're about to be plunged into a drinking game, whether you like it or not.

♡ He won't make you try any of the disgusting concoctions Leander cooks up, he doesn't really care if you're getting wasted on expensive shots or cheap vodka, as long as you consume a ton of it.

♡ And if you're looking to do stupid shit, he's right behind you; but at least he'll be somewhat mindful that you don't hurt yourself.

♡ He'd enjoy if you're a talkative drunk, especially since he's right there swooning next to you- but he's more of a chill drunk, leaving the shenanigans to you.

♡ He wants to hear every word of your delicious, intoxicated rambling, to hear every thought going on that pretty little sparrow head of yours.

♡ He's just savoring the fact your thoughts are still yours, please don't drink from the spring, keep your shitty personality that's captivated him so.

♡ 10/10 drinking buddy.

Leander; 𓍯𓂃𓏧♡

♡ The man of the hour, the one who's likely gotten you very wasted.

♡ And again, is probably fucked up himself; he isn't one to serve what he can't take wink wink.

♡ He would encourage your antics but not from a place of egging you on like Ais, but more that he's so loopy and chilled out that he can't do anything but laugh.

♡ At least that's what you think, he's still fully aware of every word leaving his mouth that wraps around your mind like the silk ties attached to his bed. :)

♡ He'd definitely try to feed you his extremely strange drinks he's mixed up, no matter how chunky or very unappetizing it is.

♡ At least he's merciful enough to not let you leave the Wet Wick and wreak havoc on the town, although that might be more because he doesn't want you to leave him.

♡ He'll use this to prob at you, asking your opinions on the city around you and anybody you've interacted with, drawing out your slurred speech.

♡ He's a firm believer that drinking with friends is the only way to go, so expect to be wasted with company!

♡ Don't worry, he's so gentlemanly he'll even take you upstairs to your room, don't worry about the key! he has access to every room in this establishment.

♡ He'll tuck you nice and cozy into bed when you start to stumble, and if your foggy mind wants him to join you, who is he to say no?

♡ I'm a 12/10 drinking buddy, don't listen to what they have to say, I'm the real-deal, beautiful.

Mhin; 𓍯𓂃𓏧♡

♡ Really? are you incapable of making responsible decisions for the life of you? they wonder how you'd even made it to Eridia alive.

♡ Extremely grumpy about it, acting as if it's their job to look after you- even if nobody asked them.

♡ They'll very openly point out anything wrong with Leander's cocktails and 'special mixes', kind of a buzzkill.

♡ They'd act disinterested, letting you do whatever you want as if they didn't care; but miraculously you never end up waking up hurt, how peculiar.

♡ If you aren't at the Wet Wick and need to stumble home or somewhere else, they won't follow.

♡ At least that's what your hazy mind thinks, you're intoxicated enough to not feel the set of eyes tracking you.

♡ They'd follow you home (In a none-creepy way, they vehemently protest) to make sure you don't stumble your way into the jaws of some monster.

♡ 2/10 drinking buddy.

Kuras; 𓍯𓂃𓏧♡

♡ He's so confused, not only on your behavior but why you'd put yourself in this position in the first place.

♡ He can't physically get drunk himself; enough that even if he's read about the effects, because of his lack of empathy- he still can't really understand.

♡ Sure he knows that your inhibitions have fogged over from the release of dopamine in your bloodstream, but he doesn't really know why that means you insist on trying to climb over the bar.

♡ He'll hover over you as you drink or dance, telling you all the effects whatever Leander fed to you is having on your body, as if that'll magically make you sober up.

♡ Another buzzkill, but he doesn't mean to be, so he gets a bit more lenience, and he'd offer the best hangover care.

♡ He'd at least find any sort of drunken rambling to be endearing, he'd enjoy hearing you spill the thoughts you'd likely have kept to yourself, answering very few of the questions that's been swirling in his mind.

♡ He'll at least stop you from making a fool of yourself, the moment a dumb idea enters your head he's already ushering you upstairs to sleep off the intoxication.

♡ The party ends when Kuras arrives. :(

♡ 3/10 drinking buddy.

[greenandsorrow]

the price for misbehaving (i)

Alastor in the rut x gn!reader

WARNINGS; 18+, reader with female parts, horniness & hormones, deer/doe!demon!reader, breeding k1nk, primal instincts, mentions of deer mating season, premature ejaculation, masturbation, dry humping, penetrative sex, marking & biting, friends to lovers, very descriptive, smut with emotion, corn with plot, fictional man being pathetic

Dividers by; @cafekitsune & @saradika-graphics

Please do not repost or directly copy my work and don't use it on AI platforms either ❤️

I somehow always manage to write more than originally planned, so this is big. Also, this is my first time writing a gender neutral reader -I'm still learning.

my original idea • ~masterpost~

Alastor is the radio demon. You have no clue how he manages to behave like he's the epitome of etiquette and a true gentleman, while also having the reputation of one of the most dangerous citizens of Hell, an overlord, a sinister killer and a cannibal.

Alastor is your friend. You fell in Hell three decades after him, but the fact that you're also a deer demon seemed to get him interested in you. His smile is less a sign of dominance and more one of sympathy around you. What's more, the radio demon is a tad bit protective when it comes to you. You'll never know it, but Alastor has his way of keeping you safe, discreetly pulling the strings, luckily for your sake.

He had been missing for years and when he had come to your door, big grin, shiny hooves and polished cane and had told you about the "Hazbin Hotel" you hadn't questioned much. It was weird that someone like him would back up Lucifer's daughter on such an idealistic plan, but with the extermination being a constant bane in your life, you had agreed heartily. You had wrapped your arms around Alastor's lean frame in a never recorpirated hug and you'd been off to your new place of residence.

You like the hotel. You and Niffty are old friends, the barman is a familiar face and Charlie is thrilled to have you here. The other residents have been no trouble to you, so you've managed to adjust to your new lifestyle no problem.

Let's not forget one thing though, you're all sinners and Alastor is ten times the amount you are. This comes with consequences for him. Alastor is bound to face an eternal struggle against his animal side, a struggle that he's been destined to lose. According to Angel, the radio demon you call your friend would identify as asexual had he been born later on Earth. But even with that, the urges he has to experience during the rutting season can't be prevented. You're still unaware your friend has to go through this.

But that's Alastor's price for misbehaving.

It's another evening at the hotel.

Charlie and Vaggie are on a date and that means no planned activities for the rest of you. You like the peace and quiet. Your deer ears are lowered in concentration as you're sitting on the couch of the lounge area, reading a book which has turned out to be a sick and twisted edition of Pride & Prejudice.

Alastor's been very distant since the beginning of autumn. More than usual. It's almost October now... and it has peaked your interest why he has been spending whole days locked up in his quarters. Sometime during September, you two had been chatting merrily about jazz, when all of a sudden his pupils had shrank and he had let out an uncharacteristically shaky sigh. You remember how his breathing had sped up and he had smiled politely before vanishing into thin air.

You're about to stand up and go to your room, when your ears practically perk up at the sound of static. You know this sound... and even though it usually means bad news, you look up and give the source of it a little smile. "Oh, hi Al..."

Alastor's antlers begin to grow, but he can control himself for now. The rutting starts hitting him with a new wave of frustration -and it's getting worse now that he's in your presence.

"My favorite y/n! What are you reading my dear?", his grin and confidence hide how vulnerable he feels in this state.

"Charlie gifted me some of her old books and-"

"Oh Charlie! She is a gem, isn't she?" Alastor suddenly leans to the side, as if trying to scratch something out of his hair. His face quickly returns back to its normal grin... but he also begins to scratch his arm.

You chuckle awkwardly. Why is he looking so irritable?

"Well, she's so nice, I can't disagree with you there... and I'm glad she finally decided to take some time off to spend with her girlfriend."

He laughs, showing off his sharp teeth as you initiate in small talk.

Alastor can feel a voice deep within calling him to give in and claim you, breed you 'till his hunger is satisfied. The radio demon's expression fades to an empty, dull stare, as his instincts fight against him. Now you're feeling uneasy and you shift in your seat.

"Ah- sorry dear. Got caught up there, I forgot myself." Alastor takes a quick breath, his eyes narrowing as he struggles to stay in control. "Don't you worry y/n! I'm certainly quite harmless."

He's in full rutting mode, his voice starts becoming breathy -the animalistic urges taking over. It's only getting worse as he stands close to you, the hormones increasing his urge to be near you, to make you his and his alone.

His voice is hoarse now and his breathing heavier. "Have you seen Niffty by chance?"

His ears move as if they're itching him.

You clear your throat and try to keep your curiosity regarding his behavior at bay. "I'm afraid I haven't, she's probably killing bugs somewhere..."

Alastor's expression shifts to one of pure annoyance. To your oblivious so far mind, Al is probably just pissed off at something. "Well then, if you happen to see her, do tell her she better not disturb me at my room... and don't you dare forget it my dear!"

"I- I won't."

His pupils almost completely disappear as he stares at you and his mouth curls into a snarl with his yellowish teeth out.

He has a hypnotic effect on you, you're beginning to feel lightheaded being near him. He takes a step back, moving a safe distance away from you -because he feels like he's gonna launch on you at any given moment. Alastor is getting tired of trying to maintain his composure around you.

He hates how shallow his breathing has become, how the urge to take you has become too much for him to bear. A low growling noise escapes him.

Alastor watches as you resume your previous activity of reading. Humiliated from his lack of control and frustrated from the stinging sensation in his loins he slips away from the lounge.

Alastor is alone now, his eyes wild with lust and desperation, as he looks around his room in a frenzy. He grabs a pillow and starts rubbing his groin against it. He feels like his body is melting from all the heatb -he can't help but imagine the pillow is your backside.

"Oh~", he breathes out raggedly, his inhales shallower and shallower as his imagination toys with him. You'd look so delicious in the place of the lifeless pillow... Alastor's heart is racing and his antlers have grown sharp and tall on his head.

He is overwhelmed, being rather sexually unbothered the rest of the year has made his shaft extra sensitive.

...why him? Why does he have to go through this rutting thing? It makes him feel powerless and he hates it...

Alastor groans in desperation. He squeezes his eyes shut, imagining your soft skin sliding against his body... He thinks of your cute fluffy tail. You get all your clothes tailored so that there's space for it to protrude while he always tucks his own in his suit pants...

In a fury, he takes off his coat and crawls on the bed, placing the pillow between his legs. He's in all fours as he humps it like a real deer.

He keeps growling, the sound mixing with static. He can't stop thinking of you -the perfect mate... another deer. Alastor's mind is playing out all these amazing things, your smile and your voice, your butt, your ears that match his own... and your neck that he'd definitely mark with his teeth if he was ever given the chance.

Alastor is in a trance. With shaky hands he curses himself for, he reaches down to his crotch and takes out his cock. His tip is flushed and swollen and he hisses as he continues to push his hips against the pillow. The deer demon grunts softly, his hips moving involuntarily with restless abandon as he pretends to be mating with a partner.

"Take that... oh~" Alastor's cock throbs painfully, desperate for release. The pillow has been providing him with some much needed friction the last few weeks, but he knows it soon won't be enough to satisfy him. His red hair is sticking to his forehead and he's panting so much -chasing his release with a desperation he'd consider pathetic, if he could focus on anything else than his tightening balls.

Alastor continues to rub against the pillow and the motion makes his tail slip out of his suit pants. He can feel his body heat up even more, sweat beading on his forehead as he approaches his climax.

Your curiosity has gotten the best of you. You can't concentrate on your book and all you can think of is Alastor. In any case, the other residents of the hotel are busy doing their own thing, so there's no one stopping you from walking all the way to Alastor's rooms. There's static coming from his bedroom, but what really intrigues you are the groans... they're rather guttural... You assume he maybe hunted down an animal and he's devouring it? This has to be it...

On the other side of the door, Alastor is shaking with desire and his heart is pounding. The smell of you -that he assumes is part of his fantasy- is driving him insane, as he is almost ready to release a torrent of hot cum on his pillow.

"Alastor?" you knock on the big, ornate door.

This sudden interruption almost causes Alastor to fall over. He quickly covers his twitching member and throws the pillow away from him. One would expect him to feel embarrassed, but his first thought at being caught red handed is to kill you. Luckily for you, it's just a thought.

"Al? It's y/n. Can I come in?"

The radio demon's face contorts in desperation as he realizes how unsatisfied he feels. His hips are still rocking back and forth slightly, despite his attempts to control his body.

Why did you have to pay him a visit NOW? He was so close to finding relief...

Alastor has become desperate and not to mention agitated. What if you smell his arousal in the air? What if you look down and see the outline of his dick in his pants?!

He groans and shifts uncomfortably. The demon closes his eyes for a moment as he tries to even out his breathing.

Eventually, he shakes his head and walks to the door. He has fought against mighty overlords, he shouldn't hesitate to face his harmless friend just because he is in the rut.

Alastor doesn't want to admit it, but he most definitely is in breeding mode. Proof of that... the moment he opens the door, your smell becomes so strong to his heightened senses that he almost cums in his pants from it alone. Your friend bites back a groan.

"To what do I owe the pleasure of your visit, my dear?"

Taking in his appearance, something is definitely off to your inquisitive eyes. You notice how he's only in his shirt and vest -something truly rare for the Alastor you've come to know. His bow tie is crooked and the cherry on top... you can see his tail! It's red like his ears and... moving? You wonder why.

"Is he in musth or something?" you joke in your head.

"I was just bored in all honesty... Everyone is occupied with something. Um... you look... sick?"

"Ha!Ha! Don't be absurd y/n! You can't get any sicker than you already are in Hell!"

He can't hide the slight edge from his voice. He claims he is fine, but the look on his face screams otherwise.

Alastor's temperature keeps rising, his body is so sensitive and without realizing it, he neglects to filter his voice.

"Would you like to come in?"

Your eyes widen and you look at him with genuine surprise clear on your features. He quickly catches up that he screwed, but lets it go, the shivers he's starting to experience as his unattended cock is asking for some action having gained all his focus.

The air in the room is thick and you begin to have second thoughts about your decision to come here, but it's too late for that, so you just walk in Alastor's bedroom. His quarters are always clean and intimidating just like their occupant. Still, you like coming here, he's never been hostile towards you and if anything, dancing with Alastor or spilling some tea with him has always been part of your routine here at the hotel.

"Wanna dance?"

"You know I always do." Alastor manages to keep his smile and composure despite the sweat running down his back.

The jookbox starts playing on its own and you casually walk closer to your years long friend. Since he's always been much taller, you place your hands on his chest, while he wraps his own around your waist.

Alastor's lips start tingling as he looks down at your exposed neck. He bites the insides of his mouth until he tastes blood -he can't allow himself to think about you like that.

You sway back and forth in the rhythm of the old timey tunes, inevitably rubbing against him. The new found friction has him biting down on his tongue and clenching his fists behind your back until his nails are piercing his palms -otherwise he'd be howling out in despair.

Immersed in the songs you love so much, you unconsciously shift even closer to your fellow deer demon, but he harshly jerks away from you, his expression growing panicked. "H- haha... I c- can't let you d- do that my friend!"

You frown. Why can't you dance with him like you always do? ...and did the radio demon just stutter? You sigh at his lack of cheerfulness and look down.

Your now downcast gaze gives you a nice view of his... crotch area... and the said area has a raging bulge. Your first thought is to touch it and indulge in the attraction you've always felt for Alastor, but the way his antlers are growing right now and the static that's peaking up again make you turn to leave.

Long fingers wrap around your wrist in an instant and when you turn back at him, his eyes have changed.

"The song's not over dear y/n.", he says in the same strained tone and you swallow.

"R- right... my bad."

He has you pressed tightly against him in no time and he's swaying with you almost like he's on autopilot. And you can now feel his unbelievably hard erection against your lower body. Alastor grunts softly, his eternal smile faltering as his cock keeps throbbing painfully within his pants, desperate for release.

The demon's eyes wander over you, taking in your form. He knows he has to maintain some semblance of control, but his hormones are off the roof. Without realizing the inappropriateness of his actions, Alastor reaches out to touch you, fingers grazing the skin of your cheek. The demon's cock throbs even harder at the contact, leaking pre-cum in his underwear.

"You're so beautiful..."

Heat pools in your belly and your face flushes at his simple comment. He's a charmer, but that's a new one. His monocle slips down slightly as he leans in close, his scent of musk and arousal surrounding you.

Alastor's hands move to your hips, pulling you impossibly close. His eyes lock onto yours, filled with lust and a primal need. He presses his hips against yours and you can feel his clothed cock twitching eagerly.

His monocle falls to the floor as he loses himself in the rutting.

"Al- what's happening?"

Before you can question his unusual behaviour any further, Alastor presses his hardened length against your stomach with intent. A mix of frustration and pleasure is clear on his features.

To say you're surprised would be an understatement, but you don't stop him. You watch in awe as your bricked up friend loses himself to lust and his need to mate.

Your innocent dancing moment has turned into him dry humping you. He releases a guttural groan -too far gone to care about composure.

Alastor begins to grind against you faster, mimicking the movements of a rutting deer. His grip tightens around you, his need growing stronger and overwhelming. The bulge in his pants keeps pushing insistently against you, but you're so stunned by this turn of events that you grab him by the arms and take a step back.

Alastor's eyes flatter open and for a moment... He snaps out of his blurry state of mind. He straightens and clears his throat. He then gives you a stern look, with ears lowered.

"Get out."

"B- but we were-"

"You don't want to make me repeat myself."

The moment he's alone again, Alastor works the buttons of his dress pants in a daze, freeing his swollen cock. A low growl rumbles in his chest -and the deer demon is convinced that if he doesn't cum in the following minute, he's going to die a second time. He keeps making soft sounds, his body aching with the need to mate.

He had you right here, but he can't bring himself to be so vulnerable in front of someone other than himself.

What would Vox say if he found out that Alastor is forced to go through a mating season like some fucking animal? Why does the price of his sins have to manifest into some primal need to breed?

"Fffffuck!"

His mind gets fixated on the ache between his legs.

With an animalistic sound of pure lust, Alastor reaches down and wraps his fingers around one of his heavy testacles. He squeezes it gently, feeling his warm seed oozing out his slit. He leaks copious amounts of pre-cum on his crimson bedsheets. The radio demon watches, transfixed by the sight of his own seed dripping down the length of his hard dick. It's a powerful aphrodisiac for him and he can't help but imagine it spilling into you instead.

His cock twitches in anticipation and he gives in. Every day since the rutting season began, he has been trying to suppress his instincts and today has been no different, if anything, your presence made his hormones go even more nuts... and you should be happy you're not carrying his fawns by now.

Alastor begins to stroke himself -legs spread and sweat making his clothes stick to his body. His breath catches in his throat as his hips involuntarily back into his hand. The tips of his claws grow slightly and he's jerking himself off at a punishing pace now. Alastor's groans turn into pleasured whimpers as he arches his back, driving his erection deeper in his hand.

What would it feel like to finish inside you? To make you come... To have your heat contracting around his rock-hard member as you milk him past the point of no return?

"Oh- ...agh- y/n..."

He's murmuring things in unknown languages, but it all comes back to your name.

Alastor's hips begin to thrust forward in time with his strokes, seeking release from the torment of his lust. He snarls and growls in a throaty manner. He physically can't take it anymore, his balls feel like they're on fire...

The radio demon's eyes roll back in his head, the pleasure is intense, but it's only fueling his desire for a real partner more.

His fingers are sliding up and down his sensitive shaft and he can feel himself getting closer -but he knows that's not enough. Alastor's breath has become ragged, his monocle forgotten along with his pride somewhere far away... his vision is blurring...

Feeling himself nearing the edge, Alastor grits his teeth and pushes through the ache. His muscles tense... and then, he finally comes in a powerful burst of pleasure, shooting thick ropes of cum across the room. He keeps coming, his hips bucking upward, pushing his cock even deeper into his fist as he empties himself.

Alastor's orgasm was intense -almost violent- but it was the sweet release he's been craving all day long. As his climax finally begins to subside, the demon collapses back onto the bed, panting heavily.

However, his cock has remained hard and throbbing between his legs, demanding more attention as he tries to catch his breath.

Slowly, a tired Alastor sits up and glances down at his still engorged member. A part of him is reveling in the feeling of power that comes with being so thoroughly aroused, but he's not ready to admit that. For now, needs to fuck something, anything.

But hasn't he been tormented enough? Why isn't he satisfied yet?

He reaches for the nearest object. It doesn't matter what it is, as long as it can take his cock and bear the brunt of his ferocious passion. With a sinister chuckle, Alastor picks up another unlucky cushion and holds it tightly against his hips. His cock jerks repeatedly as he positions himself with the head of his shaft pressing against the soft fabric.

The cushion offers little resistance but serves as an outlet for Alastor's raging desire. He pounds away at it, relentlessly, his body shaking. With the ever present sound of static -evidence of his frustration-, he rhythmically pistons in and out of his makeshift partner with brutal force.

He's been doing this for weeks now, all the unsatisfied hunger making him lose his sanity bit by bit.

The radio demon's eyes are glazed over with passion. He continues fucking the cushion with savage intensity... still he wishes he could take it out on someone made of flesh and blood, someone who would react and offer him some reassurance that he's not going to pass out.

The pleasure is threatening to overwhelm Alastor once again and with labored breathing, he frantically moves his hips-

"N- no, n- no....agh-" he lets out a feral roar, spurting a sticky cumshot onto the cushion. This time, when he collapses on the mattress, he is exhausted.

He doesn't bother looking down at his angry cock, the discomfort isn't going away till the mating season ends...

...let's go back to you now.

After being so abruptly pushed away by Alastor, you went straight to your room. You have a lot to ponder over after tonight. Maybe you did have a small a crush on your friend that had allowed the situation to escalate. His behavior has been so off putting though.

You'd been proud of yourself, considering that you know Alastor better than anyone else in Hell, since he talks about everything with you over a cup of tea. He had been so excited to tell you he'll soon be back on air and he's always somewhere around you at all times. So, the fact that he just expressed sexual desire for you and then told you to leave him alone immediately after...

You would have never guessed that your fellow deer demon is interested in sex. He's been in the company of some of the most desired demons, but he's simply not into that kind of thing... Yet, he had dry humped you like some desperate animal.

His scent had been so blissful to your nostrils, that he had almost woken something primal in your own body. There's definitely a lot of tension between you two now and you hope that tomorrow he will approach you.

You sigh and get all cozy under your bed covers. How should you deal with the situation at hand? You know him. Not just the radio demon, or Alastor the cannibal, but him.

Maybe the whole redemption thing is working after all, but when did you start being so considerate and thoughtful of other sinners' hardships? And if your friend's hardship is a constant hard on, perhaps your services will be appreciated -or you've just been hanging out with Angel too much.

It's a new day in Hell.

You take your time getting ready before joining Niffty in the kitchen to make breakfast.

Alastor is sat on his bed, his face buried in his hands as he trembles with unwanted arousal. He's almost at the point of a nervous breakdown. The radio demon is getting angrier with himself -the urge to find you and claim you is getting worse and worse and he struggles to maintain his calm.

Alastor gets ready. His routine a bit different when in rutting mode. He first relieves some of the pressure in his balls, he then puts on a clean shirt, fixes his hair and places his red monocle back in place. And of course, his smile, because he's never fully dressed without one!

"Oh good morning my fellows! What a pleasant breakfast you seem to be having!" He prefers to eat alone, so him appearing late isn't something worth noticing... but the tenting in his trousers definitely is...

And when Angel smirks mischievously at him, Alastor smiles in such an unnerving manner that the spider demon has to cower behind Husk.

"Al! Morning!" you say a bit too cheerfully. Your ears rise on your head to match your general attitude.

The radio demon grins at you -internally relieved you're not keeping last night against him. He rarely feels any remorse -part of why he's in Hell- but he's not proud of snapping at you last night just because he's irritable and frustrated 24/7. You're a deer demon like him, but you never get in heat like an animal, you weren't as sinister as he was when alive and therefore your punishment isn't as tormenting.

You stand up and start gathering the dishes. Charlie is eager to help you, but you manage to deny her excessive kindness for once.

Alastor swallows a guttural growl as you turn your back at him and start walking to the kitchen, your deer tail and your ass all too enticing for him. His legs begin to move against his will, following you like he's being driven purely by instinct. He is once again biting his tongue hard enough to taste the familiar to him, metallic taste of blood. There is a certain strain the urge is causing him... and for once Alastor is feeling desperate for touch.

"Angel and I are going outside today, he said he wants me to meet a friend of his... Um, I think her name's Cherri or something."

You obviously felt his presence, his red eyes feasting on your form the whole time.

"How delightful, making new acquaintances! I am still decorating my humble station. Haha!"

"Oh, I can't wait to experience your radio show again Al! It's been so long!"

His arrogant smirk is accompanied by a twitch of his stiff dick. The energy boost he feels when you acknowledge his power... it makes him dangerously lightheaded.

He walks closer to you, looming right behind you as you stretch to put something on a high self. Alastor has you trapped between the kitchen counter and his body. The demon's cock throbs painfully against the fabric of his pants. The said fabric growing damp as he grows harder.

With a frenzied urgency, Alastor gives in to his animal side and leans in, his hot breath in your ear is sending shivers down your spine, your pupils dilating.

"Do you even realize what you've been doing to me sweet y/n?"

He is getting impatient... and when you don't answer him immediately, he presses his tent against your ass. "Do you my little deer?"

The sound of static feels the air, his voice distorted and his breathing heavier than before. "You... have no idea how much I want- no... how much I need this, with you."

You swallow, your own breath has sped up and heat has pooled in your tummy again. But when you turn to look at him, you come face to face with a hideous creature with wild eyes. You flinch. Alastor's smile fails him and you swear you hear the most discreet of sniffles coming from him.

"Help me." That's proof enough for you that your friend is going through something he clearly didn't ask for, but it's taking over him anyway.

Angel Dust has described to you how he'd needed time to get used to having multiple arms and you have to file down your antlers daily, so that they don't overgrow and cause you headaches. Alastor on the other hand loses himself to primal urges once a year.

You lock your gaze on his and extend a steady hand, placing it on the side of his pale face. Not only does he allow it, but your small gesture seems to have the effect on Alastor, his demon form receding -and you can see how sweaty and shaky he really is, while also trying so hard to hold back from bending you over the counter and taking you raw right now.

"Stay still..."

It's now or never for you. You hesitantly cup his bulge.

Alastor gasps, his eyes rolling back in his head as he leans into your touch. He's already so aroused that any contact sends shivers down his spine. He buries his face in your neck and starts nibbling or better... biting around your collarbones. It's a cannibalistic urge of his, but he would kill himself before causing you any real harm.

Alastor groans, his still clothed member twitching under the pressure of your hand. The demon can barely think straight -rutting instincts taking over completely.

"I need... I need to be inside you." He can only whisper, reaching down to pull your shirt up, his fingers trembling as he does, revealing your upper body to him. "Yes... I need you."

This is all so sudden for you, but you finally know with certainty what's happening. "You're... mating or something?"

You stop rubbing his clothed crotch and Alastor moans, the sound carrying the old audio-like effect. He nods slightly, his hips bucking against your hand. He's so close to losing control. The mating season has driven him mad with lust. A lust projected on you, it seems.

"Y/n... I need you now."

"Al... They- They're gonna hear us... We're in the frickin' kitchen! ...we can't... can't-"

Alastor's eyes widen and he stumbles back, his erection pleading to be freed from his dress pants.

He looks at you incredulously, angrily. "What?! But I... I said that I need you." He starts panting, there's a look of betrayal on his face that has you short circuiting.

"I'm already half naked here and you're... You're obviously hard- It's too risky!"

"I. Don't. Care."

"Well you should... but..." you sigh.

"I do have another idea. I've been rather inactive in the afterlife but... I can do it for you."

Your friend's heart is racing with anticipation. He tries to control his unsteady breathing -without much success.

"Another idea?" he asks with a glimmer of hope in his eyes. "What is it?"

"I know it's not what you really crave... but I can... you know... jerk you off?"

Did you really just say that?

He begins to unbutton his pants hurriedly.

"Very well..."

As Alastor's pants fall to his knees, he scratches his fluffy ears, presenting his throbbing member to you. It's a sight to behold -long with a shimmering dew covering the tip.

"Do it."

Your mouth waters as your eyes take in Alastor's cock. The head of it is a deep reddish purple, almost glowing. His ballsack hangs heavy, filled with seed, so that he can breed for as long as the rutting lasts. Something must've altered in your brain's chemistry, because you take his balls in your hand, fondling them. The deer demon lets out a low moan, his hips thrusting forward slightly. The sensation of your hand on his sensitive balls is almost too much for him to bear...

"More..." he manages to whisper between pants.

Encouraged by his reaction, you squeeze his balls softly and Al lets out a throaty groan, his dick twitching, almost ready to explode. He's not used to other people touching him.

You're still unsure if that's the right thing to do in the kitchen, where anyone can walk in at any given moment. But he seems to be really into it and the look in his eyes makes it clear to you that you can't just stop now. So that's what he's been struggling with, what's been making him stay locked in his room, until dealing with it on his own wasn't enough.

Alastor's gaze is pleading you and his voice comes out shaky, unfiltered.

"Please... I need more..." He then reaches down and moves your hand on his eager cock. You wrap your fingers around his length, with your thumb resting on his head, tracing it slowly. The sounds he makes and the way his features contort with pleasure makes you start stroking him.

The overlord can't believe what's happening. He has never experienced anything like this and it feels incredible. The more you stroke him, the more he bucks his hips into your hand. "Y- yes... just like that..."

You feel so confident now that he seems to have let go completely, allowing you to do as you please with his body. You know teasing isn't fair, especially in his hormonal state, but you can't help slowing down your hand's movements -playing with the friction you're providing him with. He lets out a frustrated huff of air, his nostrils flaring.

"Faster."

"Nope, I told you I don't want anyone finding us out."

"I didn't ask you darling. It was an order."

You stubbornly slow down your hand even more and you know that this is far from enough for him. Alastor needs more speed, more pressure.

"I... Don't... Give a single penny if they'll hear us... J- just... y/n, get me there." His body trembles with need as he speaks to you.

"You... You accepted to help me... And yet, you- you refuse to give me what I want." He looks down at your lips with a mix of lust and anger in his bright eyes.

You suppress a mischievous giggle.

It's empowering seeing such a strong demon being dependent on you. You can feel the heat radiating from his dick and he makes a desperate little sound when you begin moving your hand up and down his long member again.

You almost feel pity for him -teasing is fun, but you don't want to disrespect him or humiliate him while he's so vulnerable and out of control. Though that decision has nothing to do with the fact that he could kill you, you actually feel strongly for him and the way both pairs of your ears move in sink as you pick up pace is so... natural for you, like you two belong together in a primal sense.

Alastor feels his muscles tensing up and his black heart is pounding like crazy.

"I can't- can't-"

He looks mesmerized at your hand jerking him off at a now delicious speed.

You are so turned on and you want to give him all the pleasure you can, even if you're in the hotel's kitchen. You begin sinking on your knees and you see him gulp. Your friend freezes for a moment, his mind racing with images of pleasure and ecstasy.

"That's new."

"How so Al?"

"I've never had that... but I want to now."

You can't help but smile. He probably never wanted a blow job before and he won't be in the mood for one after the rutting ends.

You're now at the right height so you just go for it, leaning in. Your tongue swirls around his pulsating cockhead and you're surprised from the amount of pre cum he can produce. Alastor's eyes roll back in his head as he lets out a long, low moan. The sensation of your warm breath and wet tongue on him sends shivers down his spine.

"Don't stop..."

You lick his slit and he groans deeply, his eyes squeezing shut. "Yeah... Keep doing this... agh~"

You're offering stimulation and he's gritting his teeth at the feeling, but something isn't quite right. You're once again toying with him, denying him the release he so desperately wants.

"I will have you... eventually."

Alastor then takes a big breath, his cock is still hard as steel. "You're a real temptation~" He glares at you -rather hungrily- his nostrils once again flaring.

"Don't try to make me beg."

"But would you now?" Under any other circumstances, you'd never be that bold with him....

Alastor laughs darkly in response to your challenge, causing a cold chill to run down your spine.

"You wound me, my dear. I would never beg for anything... Especially not when it comes to satisfying this... this unwanted but still unyeilding desire..."

You smile wickedly -your ears conveying your feelings, as always, when they move. In a swift motion, but still cautiously, you push back his foreskin. A low, agonizing moan escapes Alastor's lips as your action exposes his sensitive flesh to the air. Hips jerking forward involuntarily, seeking more contact with your hand...

"You're killing me mon cher~"

"Buckle up Al..."

You start stroking him thoroughly.

The radio demon closes his eyes, ragged breaths leaving his open mouth as you jerk him off. Every fiber of his being is focused on the pleasure. He groans... feeling his elusive climax approaching at last. "Unh..."

You're now applying some serious pressure on his throbbing dick. With a primal scream, Alastor's entire body tenses up and he begins releasing his seed on your hand.

"Oh goodness..." He keeps groaning and you can see him shudder as he does so. He continues spurting thick, white fluid onto your hand, seemingly unable to stop himself.

In his eyes there's a mix of lust and gratitude. He licks his lips unconsciously.

"What else can you do to me?"

"W- What? Me?"

The demon chuckles lightly at your question. His eyes trail down your body appreciatively when you stand up. "And why not you? You're here and I need some action these days!"

He grins and you sigh.

"Well, that means it could be anyone... anyone other than me."

You don't like how this revelation makes you feel sad and disappointed.

A sly smirk plays at the corners of Alastor's mouth. "I suppose it could, but then again, why settle for anyone when I can have you?"

His voice is husky and you like this tone from him. "You and I belong together, dear y/n."

He's clearly considering you his mate now.

Your romantic side wins and you cup his face. That seems to sober him up if just for a few minutes. The overlord looks like he's savoring the sensation and a deep sigh escapes him. "I don't deserve this, not with you."

"But I do want to be present through this... I get it."

The glimmer of hope returns to his eyes. "You have to mean it."

"I won't leave you suffering alone Alastor."

He nods as he thinks it over. "In that case... I'll accept your offer."

You smile sweetly. This isn't that bad. He didn't even ask for a deal. You stand on your hooves and give his cheek a little kiss. He beams at you as he takes hold of his signature cane.

"Oh I think I'm going to enjoy this!"

"Haha, so do I... B- But let's make you something to eat before you get all excited again..."

"That's a wonderful idea darling! And I might as well tell you about Susan's new act while you're at it."

Alastor feels a warmth he hasn't in a long time. As you work on preparing food for him, he seems content and somewhat at peace. But then, like clockwork, the desire is going to build up again. Through the week the rutting hits him anew and he becomes extremely short-tempered. He has to change rooms when Charlie starts singing and he's constantly arguing with Husk.

Alastor surprises himself.

During the times he does manage to control his primitive urges, he's actually avoiding you. He has this idea that he would end up hurting you if things ever escalated fully between you two.

Could this mean that he actually cares about your wellbeing?

He is an overlord. He is the one and only radio demon, there's no way he has a soft spot for his fellow deer demon -who had relieved him of weeks of pent up tension just with their touch.

You, on the other hand, feel no shame nor guilt for your little encounter with Alastor in the kitchen. If anything, the fact that he's still in his mating season is making you wet, longing for more.

One fateful night, all of you're sitting together, you across from Alastor's armchair... and it's impossible to not look down. He has a prominent bulge and you're not even surprised. However, when you look back up, you freeze like a... well, you do freeze like a deer caught in the headlights, because he is staring at you so very intensely.

The air feels thick all of a sudden and his gaze implies many things -to your delight. He excuses himself shortly after, but not before giving you a slight nod. He wants you now. He needs you now.

Experiencing a slight Deja vu, you find yourself knocking on his door the very same night. The Deja vu intensifies at the sound of static coming from the other side of the door. You decide to let yourself in when there's no answer. "Al?"

A pair of big and intricate antlers comes in your vision. The smell of him floods your senses. It's intoxitacing, addictive. You want him too.

Alastor wastes no time.

He pushes you up against the nearest wall, his body pressing tightly against yours. His breath is coming in ragged gasps, his eyes full of lust and desire. The demon growls, baring his teeth in a feral grin.

In one swift motion, he tears your clothes from your body, leaving you naked and vulnerable before him. His eyes roam over your exposed flesh, his lips parted in a wicked grin.

With an animalistic growl, he buries his face between your breasts, sucking on your nipples with rough abandon. You moan and arch your back, the sensation sinfully satisfying. Noticing your response, Alastor's movements become even more frenzied. He reaches down to grip your hips, lifting you up onto the wall.

You then unzip his pants, lost in the haze of your increasing desire for him. Alasor groans when you do that, his hips bucking forward as you free his cock from its confines. It slaps against your lower stomach -rigid and angry.

With another feral growl, Alastor turns you around so that you're facing the wall -gaining a perfect view of your ass and tail.

You gasp as he parts your folds with his thumb, finding your already dripping entrance. Maybe he's not that experienced, but right now he seems to be driven by some infallible instinct. His finger doesn't stay in your cunt for long though, since the man is getting desperate to claim you as his -in a much more effective fashion.

You turn you head to the side and lock eyes with him. You shiver, almost scared at the pure hunger on his face. He thrusts into you with brutal force, driving his cock inside you deep and hard. His hips start pistoning against your ass, as he takes you without mercy. He's breeding, essentially. It's not meant to be slow or soft.

The gentleman you knew is gone for now, but you're digging your nails in his shoulders and letting out whines and moans nonetheless.

With each thrust, he growls like a beast claiming his prize. Alastor's eyes are wild and feral, reflecting the primal lust that consumes him. His heavy balls are slapping against your skin. You're turning to jelly slowly but surely, surrendering to him in way that feels natural to you -not forced.

Your old friend grunts in both pain and pleasure, losing himself in the heat of the moment. His fingers dig into your skin, leaving marks on your hips that show his possessiveness.

You reach behind you, grabbing his thighs to somehow ground yourself from the onslaught of pleasure in your core. A guttural moan escapes him as you touch his sensitive flesh. His hips buck against yours, driving himself deeper inside you and your eyes roll back in your head.

Alastor continues to pound into you relentlessly, his cock throbbing with each powerful stroke. He's sweating and he starts taking off his clothes -in a uncharacteristically clumsy manner.

He can't take it anymore, your tightening walls becoming overwhelming for him to bear. Feeling the pressure building within him, he growls low in his throat and picks up the pace even more.

The new speed he fucks you in has you seeing stars, the knot on your stomach snapping without warning. You cry out his name loud enough for everyone in the hotel to hear -but you simply don't care.

He moans your name as well, his hands gripping your hips tightly as he drives himself deeper into you one last time. His body shudders violently as he reaches the height of his own orgasm. Hot, thick cum is filling you up and there's so much of... It's dripping out of you and onto the carpet.

He finally did it. He's mated. He's bred you.

Spent and panting heavily, Alastor collapses on you, his forehead resting on your shoulder. You can feel his breath -and teeth- on your skin as you try to catch your breath. His dick is softening inside you, but he doesn't pull out just yet. His primal instinct is still active and making sure you take every last drop of his seed.

After you both relax in the present silence for a bit, he casually lifts you up and places you on the bed -the manhandling making you blush profusely, but he doesn't seem to notice. He lets out a sound close to purring as he lays down next to you, spooning you.

You sigh, feeling exhausted and simultaneously content. You roll over so that you're facing him... and he looks like he's already fallen asleep.

Your heartbeat has turned back to normal and you find shelter in his long and elegant neck, as you start dozing off into a peaceful and dreamless slumber.

He's not cold or ignorant the next morning.

...that morning ends up with him grasping at the air, as if searching for something to hold on to, as your head bobs up and down under the sheets.

It becomes common knowledge that Alastor's mood improves significantly after having sex with you. Something that does occur a couple more times in the spam of a week or so.

You knew the rutting was coming to an end when his desperate and forceful claiming -usually from behind- became passionate love making.

There was this one night...

Like a true gentleman of his time, Alastor had made love to you with deep, sensual thrusts as your hands had gotten lost in his fluffy hair. You had been underneath him.

Your orgasm had been accompanied by a soundless moan as you'd thrown your head back and he'd nuzzled your neck, breath labored and a frown on his face as he'd come shortly after you. You had let him fall asleep on you that night, both of you panting, sweat covering you.

The only time Alastor isn't smiling is when he is asleep, you have come to realize. You can't help but notice how tired he looks as you lay motionless next him. So you gently start caressing his ears -and he groans softly, nuzzling deeper into your touch, without even bothering to open his eyes. A small smile forms on his mouth, a real one.

Is this love? Maybe someday.

The End??

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