#How to publish a Bestseller

[writeincredibly]

Power Words, CTAs & Real Advice: What I Learned from Daniel Graf’s Copywriting Bible

Book Review: “Copywriting Masterclass - How to Become a Successful Copywriter Step by Step” by Daniel Graf

If you're an aspiring copywriter hungry for direction or an experienced wordsmith looking to sharpen your edge, “Copywriting Masterclass” by Daniel Graf delivers exactly what the title promises — a comprehensive, step-by-step roadmap to mastering the art and business of copywriting. This isn’t just another book filled with vague advice. Graf has created a results-driven guide that fuses strategy with creativity, offering practical tools and techniques that readers can implement immediately.

What sets this book apart is its clarity and structure. Graf expertly breaks down the writing process into manageable, actionable steps — from understanding your target audience and defining your tone of voice to crafting irresistible headlines and persuasive calls-to-action (CTAs). Whether you're writing sales pages, emails, ads, or landing pages, you'll find formulas, examples, and guidance to write with confidence and convert with power.

A standout feature of this guide is the section on voice development. Graf emphasizes that a great copywriter doesn’t just write well — they speak directly to the reader’s heart. He shows how to tailor tone and style to different brands and audiences, turning ordinary text into compelling conversation. This ability to create connection through words is what separates generic writing from copy that truly sells.

The 100 Power Words and curated CTAs are pure gold. Rather than leaving readers to reinvent the wheel, Graf hands over a toolkit that can supercharge any campaign or content. These aren't just buzzwords; they're tested, psychologically-backed terms that have been proven to trigger emotion, urgency, and action.

Moreover, the book’s use of real-world examples is both refreshing and essential. Graf doesn't talk theory in a vacuum—he shows what works, why it works, and how to make it work for you. From dissecting successful ad copy to reverse-engineering effective email funnels, he bridges the gap between knowledge and application with ease.

Publishing strategies also get their due. Graf walks readers through how to market their skills, build a freelance business, or break into agency life. For writers eager to turn their passion into a paycheck, this portion is not only encouraging—it’s empowering.

Above all, Graf’s tone is friendly, motivating, and no-nonsense. You feel like a mentor is walking beside you, offering clarity where there’s confusion, and lighting the path forward with genuine insight.

Final Verdict: “Copywriting Masterclass” is more than a how-to manual — it’s a trusted companion for anyone ready to take copywriting seriously. Whether you’re launching your writing career or revitalizing it, this book equips you with the tools, mindset, and momentum to succeed in today’s competitive marketplace.

Don’t just read about writing—transform the way you write. Pick up your copy of Copywriting Masterclass today and start crafting words that not only capture attention but drive real results.

- Irfanulla Shariff

[ghostjelliess]

Publishing: comp titles should show where your book will sit on a shelf. They should be from the last five years and not bestsellers!

Every book on the shelf: BESTSELLER! NYT BESTSELLER! USA TODAY BESTSELLER! INTERNATIONAL BESTSELLER! SOON-TO-BE BESTSELLER! TIKTOK DARLING NOW A BESTSELLER!

Agent MSWL: *bestseller* *bestseller* *ultra-mega-bestseller* *ridonculously bestseller*

Me, querying: 😅😅😅 Ummm... It's a black-and gold book... It fits in with the other adult science-fantasy black and gold books 🤗

Nothing in this world makes sense including meeeeee 👻🙃🤡 But look at the pretty stack of black and gold (and Gilgamesh lol).

[petiolata]

Boring and bad advice from someone whose only qualification is "I've written!". Volume =/= quality or qualification. There are millions-word long garbage fics.

"400k in fanfiction" yeah me too. Along with pretty much every fanfic writer I know.

"Professional beta reader" lol. Seriously, lol. A beta-reader's job (including ones who are paid) is to give insight from a reader POV. While there are definitely better or worse ones, there is no required skills or skill level to be paid to beta-read. It's not like being an editor. (While in the fanfic world, the more editor-y the beta is, the better, when it comes to *pro writing* and paid roles, the editor and beta reader are intentionally distinct and beta readers serve the function of a focus group; they're a preview into how your actual audience will perceive the book. If your target demographic is LGBT young adults who reads queer YA novels, then a beta reader's qualification is being an LGBT young adult who reads queer YA novels. They don't have to know anything about the craft of writing.)

My #1 piece of holy grail advice is don't take advice from OP or the thousands of nobodies like them. Find authors with real qualifications and proven chops and read their books on things like showing vs telling, plotting suspensefully, etc.

The endless amounts of crap writing advice posts that gets reblogged and sharing is nothing short of amazing.

As for OP: your books don't sell. There's a reason for that. Stop giving advice and start reading it. Hopefully from some authors who actually know what they're talking about.

my 10 holy grail pieces of writing advice for beginners

from an indie author who's published 4 books and written 20+, as well as 400k in fanfiction (who is also a professional beta reader who encounters the same issues in my clients' books over and over)

show don't tell is every bit as important as they say it is, no matter how sick you are of hearing about it. "the floor shifted beneath her feet" hits harder than "she felt sick with shock."

no head hopping. if you want to change pov mid scene, put a scene break. you can change it multiple times in the same scene! just put a break so your readers know you've changed pov.

if you have to infodump, do it through dialogue instead of exposition. your reader will feel like they're learning alongside the character, and it will flow naturally into your story.

never open your book with an exposition dump. instead, your opening scene should drop into the heart of the action with little to no context. raise questions to the reader and sprinkle in the answers bit by bit. let your reader discover the context slowly instead of holding their hand from the start. trust your reader; donn't overexplain the details. this is how you create a perfect hook.

every chapter should end on a cliffhanger. doesn't have to be major, can be as simple as ending a chapter mid conversation and picking it up immediately on the next one. tease your reader and make them need to turn the page.

every scene should subvert the character's expectations, as big as a plot twist or as small as a conversation having a surprising outcome. scenes that meet the character's expectations, such as a boring supply run, should be summarized.

arrive late and leave early to every scene. if you're character's at a party, open with them mid conversation instead of describing how they got dressed, left their house, arrived at the party, (because those things don't subvert their expectations). and when you're done with the reason for the scene is there, i.e. an important conversation, end it. once you've shown what you needed to show, get out, instead of describing your character commuting home (because it doesn't subvert expectations!)

epithets are the devil. "the blond man smiled--" you've lost me. use their name. use it often. don't be afraid of it. the reader won't get tired of it. it will serve you far better than epithets, especially if you have two people of the same pronouns interacting.

your character should always be working towards a goal, internal or external (i.e learning to love themself/killing the villain.) try to establish that goal as soon as possible in the reader's mind. the goal can change, the goal can evolve. as long as the reader knows the character isn't floating aimlessly through the world around them with no agency and no desire. that gets boring fast.

plan scenes that you know you'll have fun writing, instead of scenes that might seem cool in your head but you know you'll loathe every second of. besides the fact that your top priority in writing should be writing for only yourself and having fun, if you're just dragging through a scene you really hate, the scene will suffer for it, and readers can tell. the scenes i get the most praise on are always the scenes i had the most fun writing. an ideal outline shouldn't have parts that make you groan to look at. you'll thank yourself later.

happy writing :)

[technologyequality]

Behind the Bestseller: The Business of Ghostwriting with Dr. Marcia Layton Turner

Behind the Bestseller The Business of Ghostwriting with Dr. Marcia Layton Turner I’ve never believed in doing everything myself. Delegation has always been part of my strategy, it’s why I built the 4D framework in the first place. But when I was running my business while covering private school and college tuition for my daughter, I didn’t have the budget or bandwidth to outsource the…

[toutmoi24]

The Ultimate Guide to Self-Publishing in 2025

Self-publishing has revolutionized the publishing industry, making it easier than ever for authors to share their stories with the world. However, navigating the process can be overwhelming, especially for beginners. This guide provides a comprehensive roadmap to help you confidently embark on your self-publishing journey in 2025. Step 1: Write and Edit Your Manuscript The Writing…

[scottrandygerber]

THE KDP EFFECT, Your Blueprint to Self-Publishing Success book is currently available on Amazon by Author Scott Randy Gerber.

It has been a busy year with all the projects and completing the two books. The latest book is all about self-publishing and is called THE KDP EFFECT and is available on Amazon as of a few days ago. The book covers everything you need to know to be successful using KDP for self publishing.

Are you ready to take your writing career into your own hands and unlock the full potential of Amazon Kindle Direct Publishing (KDP)? Whether you're a first-time author or a seasoned writer, this step-by-step guide will teach you how to self-publish like a pro and turn your book into a global bestseller. Inside The KDP Effect, you’ll learn:

How to effortlessly navigate the Amazon KDP platform.Discover the Secrets to Self-Publishing Success with The KDP Effect!

Proven strategies for writing, formatting, and publishing a professional-quality book.

Expert tips on creating a stunning book cover that grabs readers’ attention.

Advanced marketing techniques to boost your book’s visibility and sales.

How to establish your author brand and build a loyal reader base.

Strategies for earning passive income through your books.

From crafting your manuscript to seeing your book rank in Amazon’s bestseller lists, this guide is your blueprint to self-publishing success. With real-world examples, actionable insights, and tools tailored for today’s digital author, The KDP Effect will empower you to bring your story to life. Take the first step toward becoming a self-published author today. Your audience is waiting!

[morallysuperiorlips]

PLEASE Write Your Book!

I'm serious. Please write it. If you need a sign to start, continue, or whatever is inbetween, this is it. Go do it.

I spent the past couple weeks indulging myself in some BookTok recommendations. While some were indeed good (Kings of Sin, my beloved), some were just...I don't need to finish my sentence there.

I DNF'd some books for the first time since I read Lord of the Flies (sorry Golding, you put me to sleep with your descriptions) and I powered through others in hopes that they would eventually get better. The general consensus I ended up getting was that I could not understand for the fucking life of me how these books got published. The writing in some of them was no better than that of a 2010s teen writing Maximum Ride fic on Wattpad for the first time, with the characterization abysmal enough to match.

I don't want to knock any specific author or book here, because I will concede one thing: they finished their books. They got them published. They're successful. For that, I commend them, because I'm still on my way there myself and I can't take that away from them. Jolly good show.

But that brings me to my point: if they can do it, YOU absolutely can do it too.

If some of these Amazon and NYT bestsellers can have prose on a Wattpad level with characters that have enough poorly-written cognitive dissonance to make Deadpool or Walter White jealous, your fleshed out, deeply intuitive, and remarkably creative epic can sit right alongside them no problem. Whether you're writing the next GoT or a romantic slice-of-life, there is a not a goddamn thing on this planet stopping you from rolling up with the big dogs.

If these guys can do it, so can you.

So, stop telling yourself you can't. Stop letting other people tell you you can't. Stop comparing yourself to these authors who, respectfully and bluntly, can't write for shit (or at least need to fire their fucking editors, good lord).

WRITE YOUR DAMN BOOK. PLEASE. WE NEED IT.

(If you like my guides, prompts, writing, or art, consider supporting the blog today! All donations help me keep this thing up and running and all are appreciated <3)

[drchucktingle]

sometimes buds ask’ what is it like to be a neurodivergent artist?’ and this is great summary: the charts can look like this, and at same time people will be endlessly posting on how you are ‘not real’ or ‘a bit’. you can hold bestsellers in slot 1 to 4 and still not be 'serious'

i am ultimately ok with this. i love my trot and would not have it any other way, but i think it is worth investigation. when irony poisoning has seeped into everything, how many times does a neurodivergent person have to say ‘actually this is NOT so bad its good. its just good’

when you are autistic, or queer, or both, how much proof do you need to be considered good art? or good business? what do the charts have to look like for me to be a ‘real’ author? or allowed my face mask at a library association conference? or one person not a group of writers?

im coming up on a decade of writing tinglers soon, and people are still talkin about my ‘serious’ works vs my ‘joke books’ and at every turn, as kindly as i can, i shout from the rooftops: THEY ARE ALL SERIOUS BOOKS. THIS IS NOT A BIT.

but its hard when buds have had ‘the correct way to be a writer. the correct way to be an artist. the COOL way to react to a book that is TOO weird’ pounded into their heads by internet culture. 'kill it with fire' they say. 'i need eye bleach' they say without thinking. a line.

heres the thing, the tide IS turning. theres buckaroos jumping in and saying, ‘I want to be a part of this’ and for that they are being rewarded. the publisher who took me seriously is lookin pretty dang good right now with these charts and these sales. i am honored and moved

over time there will be more buds who shed that irony mask. the tide of sincerity is powerful, and the tide of love is inevitable. it is difficult to stand strong in our uniqueness but it also pays off, and I hope to be a shining example. eventually THE TIMELINE BENDS TO YOU

so this is not a thread to complain. i have been trotting long enough that these things do not really bother me. being made fun of and disparaged as ‘not legit art’ while also being objectively successful at the things im made fun of about is kind of the ocean that i swim in.

no. my point of this is to say THANK YOU to those of you who have been trotting by my side over these years. THANK YOU for proving love to me. im so honored by your support, and you should know that YOU have seen beyond the irony poisoned veil that stops many others. YOU get it.

and to those with their own unique perspective on creation: look what you can do. yes there will likely be a lot of resistance to something different, but there is also a LOT of reward. YOU can trot a new path. YOU can prove love is real, not in MY way, but IN YOUR OWN WAY

anyway thank you for reading buckaroos. thank you for your support. LUCKY DAY comes out next summer and it is probably as FAR OUT and existential as the tingleverse has ever gone. you can preorder it here

[xiranjayzhao]

I can't tell you how bewildered people in the publishing industry get when I tell them I'm with a Canadian publisher yet still managed to be a bestseller. It's like they can't fathom how a non-US title could achieve that.

Bout to get screwed over by tariffs though because books are not exempt so if you're in the US, get Iron Widow and Heavenly Tyrant ASAP before....Idk what's gonna happen to it, but nothing good 😂

(PS. The audiobook narrator Rong Fu is also Canadian!)

[cressidagrey]

The Queen of Romantasy and the Race Car Prince - Chapter 14

Pairing: Lando Norris x Elizabeth "Lizzie" Treshton (Original Character)

Summary:

Elizabeth Treshton—bestselling romantasy author, queen of fae heartbreak, and sworn devotee of a carefully structured routine—never expected her service dog to abandon protocol and diagnose a Formula 1 driver with something. But that’s exactly what happens when Mara the wonder-dog ditches Lizzie’s side to aggressively alert to none other than Lando Norris in the middle of a coffee shop.

Warnings and Notes: 

Mention of epilepsy and service animals. I don't myself suffer from epilepsy, so I asked my IRL friend, who thankfully was nice enough to let me ask her all the questions I could come up with. The rest I asked Reddit. So everything that's wrong...that's totally my fault and not on purpose. Also Discussion of toxic media/fandom/death threats.

As always big thanks to @llirawolf , who listens to me ramble

Lizzie had expected the double date to be slightly awkward—meeting new people usually was—but she hadn’t anticipated this particular kind of tension.

Lily was too calm.

Too composed.

Too obviously holding something back.

It wasn’t anything dramatic. Just the way her eyes kept flickering toward Lizzie, how she took a slow sip of her drink every time she looked like she was about to say something, how she kept glancing at Oscar as if to say, Are we just pretending this isn’t happening?

Oscar looked exhausted already.

They hadn’t even ordered yet.

Lando, of course, noticed immediately. He leaned forward, resting his arms on the table. “Alright,” he said, glancing between Lily and Oscar. “What’s going on?”

Lily took a deep breath, placed her hands on the table, and said, in the most carefully neutral voice imaginable, “I am not going to be weird about this.”

Lizzie raised an eyebrow. “Weird about what?”

Another deep breath.

Then Lily turned to her with a blindingly bright smile and said, “You are my favorite author, and I have read all your books, and I am totally fine about it.”

Lizzie was taken aback, unprepared for this sudden declaration of fandom from someone who had looked like she was about to say something entirely different.

"Um... thank you?" She replied, slightly bewildered.

Oscar groaned, shaking his head. "Lily, we talked about this."

“What?” she shot back. “I just had to say it out loud, or I was going to explode.”

Lando looked amused, a small smirk playing at the corners of his lips. "So you're a Lizzie Treshton fangirl, huh?"

Lily groaned. “Do not phrase it like that.”

Oscar leaned back in his chair. “She pre-ordered An Autumn of Fire and Stone six months early and took a day off work to read it.”

“Oscar.” Lily hissed, kicking him under the table.

Lando burst out laughing.

Lizzie, meanwhile, smiled. “That’s honestly really cool.”

Lily turned back to her, clearly trying to play it cool but still looking like she might combust. “I just—your books are so good. And your worldbuilding? Next level. And don’t even get me started on your character work—”

“Lily,” Oscar warned.

Lily exhaled through her nose. “Fine. I’ll stop.”

Lizzie laughed. “You don’t have to stop. I’m happy to talk books.”

Lily lit up. “Oh, thank god.”

Lando turned to Oscar, smirking. “Mate, your girlfriend is in love with my girlfriend.”

Oscar just sighed again. “I know.”

That kicked off the conversation properly.

The tension vanished as they delved into books. Lily's eyes lit up with excitement as she asked Lizzie about her publishing process, her inspiration, even how she chose character names.

Oscar and Lando just watched, occasionally chiming in to ask questions of their own, but mostly just amused and fascinated by the fervor of Lily's book-related interrogation.

Eventually, though, the conversation shifted.

“So, just to clarify,” Lily said, stirring her drink. “You’re a Ferrari fan?”

Lando groaned. “Lily—”

“What?” She smirked. “I just think it’s funny. Lando Norris is dating a Ferrari fan.”

Oscar grinned. “And her dog’s name is Maranello.”

Lily gasped. “Oh, that’s hilarious.”

Lizzie smothered her laughter as Lando groaned in mock agony. “You’re both going to tease me about this forever, aren’t you?”

Lily laughed, sipping her drink. “Oh, absolutely.”

Oscar patted him on the head. “Never gonna forget it, mate.”

Lando shot him a glare but couldn't hold back his own smile for long. "I don't know why I'm friends with either of you."

"Because you would be even more dull without us," Oscar replied

Lily nodded sagely. "And who else would keep your ego in check?"

Lando rolled his eyes, but there was no real annoyance behind it.

*****

Lando had faced some tough crowds before—angry engineers, Zak Brown after a botched qualifying session, the entirety of Ferrari Twitter—but sitting at Lizzie’s family dinner table, preparing to tell them they were going public at Silverstone, was next level.

Tasha was watching him like a hawk, Aunt Lou was watching her wine with far too much interest, and Lizzie’s dad… well, he just looked unimpressed, but Lando had long since learned that was his default setting.

Lizzie, meanwhile, was completely unbothered. She was still picking at her food, like she hadn’t just convinced Lando that this was the right moment.

“Alright,” Aunt Lou finally said, tipping her glass toward him. “You look like a man about to say something important. Spit it out before Tasha combusts.”

Lando felt like a deer caught in the headlights. He swallowed hard, glancing around the table, unsure where to start.

Tasha looked ready to pounce, her gaze fixed on him with ruthless intensity. Aunt Lou sipped her wine with a smirk, clearly expecting drama. Lizzie’s dad just raised an eyebrow, his expression unreadable as always.

Lando cleared his throat. “So… we’re going to Silverstone together.”

Silence.

Lizzie, because she was Lizzie, leaned in with a smirk. “And we’re making it public.”

More silence.

Then Tasha made an actual squeaking noise. “Finally!”

Aunt Lou, however, raised a single eyebrow. “And you’re both sure this is the right call?”

Lando nodded. “Yeah. We’ve talked about it a lot. It just—it feels like the right time.”

Lizzie’s dad exhaled slowly, setting his fork down. “It’s not going to be easy.”

Aunt Lou nodded solemnly. "The press will be all over it."

Tasha looked positively gleeful. "It's going to be a media circus."

“I know,” Lando admitted. “But I also know I love her and don’t want to hide it anymore.”

Lizzie squeezed his hand under the table, and Aunt Lou made a quiet humming noise, swirling her wine like she was debating whether to grill him further.

Tasha, on the other hand, was far more chaotic. “Okay, but the real question is—have you prepared for the internet’s meltdown? F1 Twitter and BookTok are about to go feral. It’s going to be a disaster.”

Lando groaned. “I know. I’ve accepted my fate.”

Lizzie just smirked. “At least we have an advantage.”

Aunt Lou raised a skeptical eyebrow. “Which is?���

Lizzie’s grin widened. “Mara.”

"Oh my God, they're going to have a field day with her," Tasha said, eyes wide. "F1 Twitter and BookTok are going to lose their minds over your dog."

Lando nodded. “She’s the best distraction for the media. Just let Mara loose, and they’ll forget all about me.”

Lizzie’s dad chuckled quietly, the first sign of amusement he’d shown since dinner started. “I can’t argue with that.”

Lando nodded sagely. “She’s the best distraction for the media. Just let Mara loose, and they’ll forget all about me.”

Lizzie’s dad chuckled, “I can’t argue with that.”

Aunt Lou finally cracked a smile. “Well. If nothing else, it’s going to be hilarious.”

Lando could only nod. Because, honestly? It really, really was.

Tasha laughed, raising her glass in a mock toast. "May the press have mercy on your souls."

Aunt Lou clinked her glass against Tasha’s, a smirk on her face. "Here’s hoping they don’t roast you too badly."

Still, there was something else on his mind: Lando had known this conversation was coming.

Lizzie’s dad had been watching him all evening—not in a hostile way, but in the kind of quiet, thoughtful way that told Lando he was being assessed. Tested. And, if he was being honest, it was making him a little nervous.

So when Lizzie disappeared into the kitchen with Tasha and Aunt Lou, leaving him alone at the table, he wasn’t surprised when her dad cleared his throat and said, “Come outside with me for a minute.”

Lando nodded, pushing his chair back. His pulse picked up slightly, but he kept his face neutral as he followed Lizzie’s dad out onto the back patio. The evening air was cool, the garden lit by the soft glow of the porch light. Her dad leaned against the railing, crossing his arms over his chest before turning to look at him properly.

“You’re making this public at Silverstone,” he said. It wasn’t a question.

Lando nodded. “Yeah.”

Her dad sighed, rubbing a hand over his face. “I won’t lie to you, Lando. That worries me.”

Lando swallowed. “Because of the attention?”

“Partly.” Her dad studied him for a long moment. “But mainly because of Lizzie.”

Lando frowned. “I’d never do anything to hurt her.”

“I believe you,” her dad said, surprising him. “But it’s not that simple. Lizzie isn’t just any other girlfriend of an F1 driver. She’s—” He hesitated, exhaling. “She’s Lizzie,” he said finally, like that summed up everything.

Lando nodded slowly, understanding what he meant. Lizzie was a high-profile author.

Lizzie, who lived in a world of words and stories, not flashing cameras and invasive headlines. Lizzie, whose epilepsy made that kind of spotlight infinitely more complicated.

“I know,” Lando said. “And we’ve talked about it.”

Her dad nodded slowly, then fixed him with a look. “Have you seen her have a seizure yet?”

Lando froze.

It was a blunt question, and it knocked the air out of Lando’s lungs.

“No,” he admitted, his voice hoarse. “No, I haven’t seen her have a seizure.”

Her dad’s expression remained stoic, but Lando could see the worry in his eyes.

“Then you don’t know what it’s really like.”

Lando clenched his jaw. “I know it’s serious.”

“You think you know.” Her dad’s voice was even, but there was something heavy behind it. “But until you see it—until you watch her go rigid and collapse without warning, until you see her completely vulnerable and unable to do anything—you don’t know. And you don’t know how you’ll react.”

Lando swallowed hard.

The words hit hard, because they were true. Lando hadn’t seen it. He’d only heard Lizzie’s explanation and seen the aftermath—the dazed expression, the exhaustion, the confusion. But he’d never witnessed a seizure firsthand.

He met her dad’s gaze, his resolve strengthening. “I’m not going to run when it’s bad.”

Her dad sighed. “Her mother left because she couldn’t handle it,” he said quietly. “She loved Lizzie, but love wasn’t enough. The reality was too much for her.” He glanced at Lando, his expression unreadable. “I need to know that won’t happen with you.”

Lando took a deep breath. The weight of the conversation was settling on his shoulders. "I'm not going anywhere."

Her dad watched him carefully. "You say that now, but—"

"No," Lando cut him off. "I'm in this. For the long haul."

There was a long pause. The cicadas were buzzing in the background, and the air was thick with the sound of summer insects.

And then, finally, her dad nodded. "Alright, then."

Her dad studied him, searching for something in his face. Then, finally, he nodded.

Lando took a deep breath, steadying himself. “What do I do?” he asked. “If—when—she has a seizure.”

Her dad seemed to measure him again before nodding, like he’d been waiting for that question. “First thing? Don’t panic.”

Lando almost laughed. Right. Like that would be easy.

Her dad must have seen it on his face because he gave him a look. “I mean it. You panicking won’t help her.”

Lando forced himself to focus. “Okay. What else?”

“Stay calm,” her dad said. “Make sure her head is protected. Don’t try to control her body.”

Lando nodded, committing each word to memory.

Her dad kept going. “And don’t, under any circumstances, try to put anything in her mouth. That’s a common myth, and it’s also dangerous.”

“Time it,” her dad continued. “If it lasts more than five minutes, call an ambulance. But usually, she comes out of it on her own. Just stay with her. Keep her safe.”

Lando exhaled slowly. “And after?”

“She’ll be confused. Disoriented. Sometimes she won’t know where she is or what just happened. And she’ll be exhausted.”

Lando’s chest tightened at the thought. Lizzie—his Lizzie, who was always sharp, always quick with a joke or a teasing remark—lost, confused, vulnerable.

“She might be—” her dad hesitated, his jaw tightening. “She might be upset. Or scared. She hates it. Hates losing control. Hates feeling weak.”

Lando swallowed hard, the thought of that almost worse than the physical aspect.

“The best thing you can do is just be there. Reassure her. Keep her grounded.”

He paused. “And she’ll need time. Don’t push her to get up too soon. Let her rest.”

Lando nodded, absorbing every word.

Her dad sighed, rubbing a hand over his face. “I know this is a lot. But this is what it means to love her, Lando. You have to be ready for this. All of it.”

Lando met his eyes, determination settling deep in his chest. “I am.”

Her dad held his gaze for a long moment. Then, finally, he nodded.

“Good,” he said. “Because she deserves someone who won’t run when things get hard.”

“I’m not running,” Lando said, voice steady.

Her dad studied him, then—almost reluctantly—gave him a small, approving nod. “Alright,” he said. “Then let’s go back inside before they start thinking I’m scaring you off.”

Lando let out a breath and followed him in. He wasn’t scared.

He just knew—now more than ever—how important it was that he got this right

[wttcsms]

⋆౨ৎ˚⟡˖࣪ hallmark holiday !!

ᝰ.ᐟ tis the season to sit by the fireplace and indulge in cheesy, cliche, ever-so-predictable hallmark movies where we know the main couple will always get their happily ever after. alternatively: a scenario post detailing the cliche holiday romance you and your fave would be ♡ྀི ( fem!reader & sfw )

starring keiji akaashi, atsumu miya, shoyo hinata, seishiro nagi, shoei barou, yoichi isagi, jinpachi ego, noel noa, rin itoshi, oliver aiku, kento nanami, naoya zenin, porco galliard, colt grice, levi ackerman

:¨ ·.· ¨: `· . haikyuu films coming to a theater near you ౨ৎ

⋆⁺₊❅. dedicated to you starring keiji akaashi synopsis keiji akaashi finally gets his dream promotion to the literature department — sort of. see, first he's given what the company calls a "trial run", where they're testing to see how well he'll do. if this book that he edits makes it to the bestseller's list within its first month of publication, he gets the position permanently. fail, and he doesn't just get demoted — he gets fired. this dream of his becomes a nightmare whenever he realizes the author they're assigning to him is you — famous literary critic turned author. well, almost an author. this will be your first book you're ever writing. see, you've got a bit of a reputation. your reviews of novels, whether they'e indie books available only on kindle unlimited or works considered to be modern classics, are nothing short of scathing. rarely is there ever a book that seems to impress you. and while your reviews are valid, a group of scorned writers (who are all beloved by the booktok community, which, in your opinion, invalidates everything they do by default) publicly challenge you: if their writing is so bad, why don't you publish a book and show them how it's done?

exclusive sneak peek! "so you're my editor?" you raise an eyebrow at the man sitting across from you. he's wearing a brown blazer, his hair neatly parted with gel, and he has such a mild-mannered aura about him that you want to groan in agony. of course, the only shmuck who'd be willing to touch your book (book is generous; you barely have half of a first draft) would be some dweeb who's probably been out of work for like, the last year. "yes. i'm keiji akaashi. we spoke over email." he reaches into his workbag, probably to hand you a business card that you'll end up tossing in the cafe's trashcan. "oh. from the tone of your emails, i was expecting someone..." you don't finish your sentence. "someone what?" he asks. "it's nothing." you wave your hand, as if to tell him that the comment was useless anyway. "listen, i'm sure i'm not your ideal client, but we don't have to keep meeting. i'll make your job easy by making sure you never have to edit or touch a single letter on my drafts. just let me handle this my own way, and i'm sure—" "no." you don't normally let people interrupt you, but the shift in his tone makes you pause. you stare at him curiously, only this time, you notice that keiji akaashi doesn't seem so mild-mannered right now. he continues. "i'm not sure where you got the bright idea that you would just write this book on your own, but you don't make a deal with a major publishing house just to go about the project like all the indie authors you criticize in your little column. the minute you signed that contract, you became my responsibility." akaashi looks you in the eyes as he tells you, "so from this point forward, your book is about to become our book. and i only plan on producing bestsellers." you smile at that, leaning forward and matching the intensity of his gaze. "good. because i only plan on writing a bestseller."

⋆⁺₊❅. make it to christmas starring atsumu miya synopsis break-ups can be tough. coming home for the holidays can be tougher. combine these two situations, and throw in the fact that no one can know about said break-up, and this might be the toughest situation to go through. here's the deal: you and atsumu, who've been together for the past four years, are deemed "most likely to get married". your friends, family, and even strangers on the internet all think you two are the couple that will make them believe in the power of love again. with this type of pressure, neither of you are willing to wreck the holiday spirit by announcing your break-up, and really, mama miya just got a particularly bad diagnosis. the last thing either of you want to do is break her heart some more. so, you both agree to pretend to still be together, all for the sake of "saving christmas", so to speak. but then, mama miya walks in on the two of you in the kitchen at the worst possible moment. atsumu is down on one knee, kneeling in front of you. finally, some good news this season: her baby boy is getting married to the love of his life.

exclusive sneak peak! "atsumu, this whole thing is a mess!" you whisper-shout at him, leaning down and examining the space beneath the floor kitchen cabinets in search of your missing earring. "well, you can't back out now!" he whisper-shouts back, crawling on all fours to help you look for the damn earrings osamu's new girlfriend gifted you. "what would we tell everybody?" "how about the truth?" "we will tell them the truth! right after christmas." "you idiot, your mom has her next appointment the day after christmas! the whole point i agreed to this was so that way we wouldn't crush her with a whole day of bad news!" "you're right." your back is turned to him, but even without looking, you know he's nodding his head. "we should just wait 'til the month's over then." "that's even worse!" now you finally do turn around, crossing your arms against your chest. "i really think this was a bad idea. we need to figure out how to come clean before this whole thing blows up in our faces." he sighs, knowing that you're right. you always are. it's what he loves — loved; he's not quite sure if he's still allowed to use the L-word concerning you — about you. then, he perks up, catching a glint of your missing earring. propping himself up on his good knee, he presents the ring to you earnestly. "oh!" you grin, happy that atsumu found the damn thing. now, osamu's girlfriend will be properly placated. before you can reach for it, three things happen in rapid succession. one: the kitchen door swings open. two: mama miya assesses the situation quickly, and lets out the biggest shriek of excitement heard 'round the world. three: this whole thing definitely just blew up in your faces.

⋆⁺₊❅. v for valentine starring shoyo hinata synopsis you hate valentine's day — after you found out your (former!) boyfriend of three years was cheating on you on this very special holiday, you see what the 14th is all about. commercialized "love": packaged in bright pink packaging and red hearts that get sold to unsuspecting fools. however, as a wedding planner, you still have to love love. it's just hard to whenever the wedding you're planning is set for feb. 14th... and it's to your ex-boyfriend and the girl he cheated on you with. you know it's petty and ridiculous and horribly immature, but you're plotting and scheming ways to ruin their wedding without it being tied directly back to you. the only obstacle in your way, though, is the bride-to-be's annoying cousin who immediately catches onto your plans and seems intent on putting a stop to you.

exclusive sneak peek! "what do you think you're doing?" you jump up, startled at the sudden intrusion. everyone else is supposed to be occupied, oohing and ahhing at bridezilla's reception dress reveal. "nothing." you say, in that tone of voice that makes it very, very obvious to anyone who can hear that you were definitely up to something. "really?" hinata asks. "because it looks like you're trying to convince the dog to tear up my cousin's high heels." busted. (you're too flustered and trying to come up with an excuse as to why there's peanut butter on his cousin's designer heels that you don't notice the way hinata looks like he's trying to hold back his laughter.)

:¨ ·.· ¨: `· . blue lock films coming to a theater near you ౨ৎ

⋆⁺₊❅. married by christmas starring seishiro nagi synopsis as the only daughter of the mikage business empire, not to mention having an older brother who could care less about the family business, you should be rightfully inheriting a good majority of mikage corp. on the day of your twenty-fifth birthday, you anticipate the metaphorical keys to your family's empire. instead, you receive the worst news of your life: reo's going to lead mikage corp starting on christmas day (a gift that he never asked for), and since you're still unmarried at the decrepit age of twenty-five, your grandparents are demanding you start going on blind dates with the men they've found for you. when you angrily confront your parents, wanting to know why everything will be handed to reo, who doesn't even want this responsibility, the answer is clear: they need a man to be the face of mikage. if you marry someone, even if you're the one pulling the strings from behind, you can still inherit the business by having your husband look like the one in control. your parents know that you don't want to get married, but what they don't know is that you're willing to do anything to get what you've worked so hard for. you didn't spend years abroad to study at the best business school in the world and to build connections all for it to go down the drain. but then you realize that all these men your grandparents found for you won't be willing to just sit back and let you do all the work. they want power of their own. where in the world could you possibly find someone you can trust to be married to in these conditions? and then it dawns on you: your older brother's best friend! from what you remember of him during high school, nagi wants nothing more in life than to just be able to make easy money and relax, left to his own devices. he's never taken advantage of reo, so he'll probably stay loyal to you. and a quick google search reveals that nagi's never even been in a public relationship. he's perfect.

exclusive sneak peek! "you bought me a ring?" you stare at the velvet box resting on your living room table, eyeing it like a bomb that might explode at any minute. "huh? oh yeah, why?" nagi's voice is cracking through the speaker of your phone. you're not sure where he is; you don't really know much about your husband-to-be, you realize. you should get him to email you his daily schedule. you plan on making note of that in your outlook calendar, after this call. "i didn't expect you to get me a ring." you frown. "forward me the invoice for it, and i will make sure to reimburse you. in the future, please refrain from making any purchases related to our relationship unless i clearly allow it and expect it. christmas in front of my family, and public birthday celebrations, for example, are occasions in which i'll allow gift-giving." "you're sayin' my future wife doesn't want gifts?" nagi wants to choke reo. he's the one who said you expected to be spoiled, and all the guys on his team seem to be adamant that buying gifts for your significant other is the way to go. if he knew you were going to start talking business around him, he wouldn't have gone through the hassle of finding a decent jeweler in this city. "this is a business partnership, nagi. not a romantic relationship. in business, you buy gifts only to bribe. are you trying to bribe me right now?" no, he thinks. he was only trying to make you happy.

⋆⁺₊❅. a king for christmas starring shoei barou synopsis serving as king but hated by a small, powerful group of witches, the ruler of the kingdom, shoei barou, is cursed and expelled to another world where his tyranny will not be tolerated. the only way to return back to his world is for him to learn benevolence and empathy. they certainly gave him a challenge; it'll be hard to be kind and empathetic whenever you're magically transported to the twenty-first century without a single clue as to how the world works. luckily, he ends up transported here, unconscious, on the front porch of a tired, overworked, graveyard shift ER nurse. you signed an oath to protect and save all lives, so you can't exactly kick the large man passed out by your front door, now can you?

exclusive sneak peek! "where is your horse?" barou asks you, following you around your house. him being your shadow is odd, considering how he towers over you so much, he's actually casting a shadow onto you. seriously, he's blocking the sunlight peeking through your blinds. "my horse? you think i'm a horse girl?" you whirl around to meet him, nearly bumping into his muscular chest as you do so. he makes a face, not sure what to make of your exclamation. "how will you travel into town?" "like everyone else. with a car." you hold up your key fob, and he immediately snatches it from your hands, staring at the fob curiously. "you travel using this?" he points to it, and you nod. "witch." he says. "what did you just call me?" you stare at him, stunned. "witch." he repeats, still holding onto your key fob. "to travel in a contraption so small... magic is the only reasonable explanation. you must be a witch. why didn't you tell me this sooner? we can use this—this car, and you can take me back to my kingdom at once!" he straightens his back, holding your key fob out of your reach. "witch, i demand you transport me back home." "i should've kicked you when i had the chance." you mutter, wondering how hard this stranger banged his head to forget what a car is.

⋆⁺₊❅. the perfect playbook starring yoichi isagi synopsis bastard munchen is forcing all of its players to dedicate their time during the holiday season to an approved community outreach initiative. isagi sees nothing better than to return to his hometown, and help volunteer to coach the local little league team that's 1) underfunded and 2) currently coached by the only person kind enough to volunteer: you, the fresh-out-of-college brand new, bubbly elementary school teacher. yoichi might not be the biggest believer in team work makes the dream work, but you don't make a bad teammate... not in the slightest.

exclusive sneak peek! "isagi," you frown as you stare at the whiteboard, trying to make sense of all the x's and o's and arrows he's scrawled on them. "you want to train this group of seven to nine year olds... to become strikers?" he nods, pleased that you're finally starting to see his vision. "yes, exactly!" "the recreational elementary-aged youth team... is going to undergo a simulation of what you went through as a high school boy?" "well, it'll be tweaked accordingly. with your guidance, of course! it'll be a more tame version, but i'm sure the results will be the same." when he smiles at you like that, you can't help but want to give in. "and besides, i'm proof that project blue lock is a very beneficial program. look how i turned out!" you think back to when you curiously searched him up on the internet. "top 10 isagi crash-outs on the field" was not the result you were expecting. but he's been nothing but kind and enthusiastic around you and the kids. it's not like he's some egotistical maniac who only cares about soccer, right? "okay." you nod slowly. "project baby blue lock it is, then."

⋆⁺₊❅. cease and assist starring jinpachi ego synopsis former collegiate athlete with a professional career ahead of you, your dreams of becoming the world's best women's soccer player gets crushed the minute you suffer the worst injury possible. now, you spend your time trapped in an office, working for the japan football association, waiting for the decades to pass you by so you can finally retire and die. until the head of the association pulls you to his office and lets you know that you're going to be going undercover; apparently, jinpachi ego is creating a soccer program that's supposedly going to change japanese soccer, and he wants you to report back to him and the jfa so they can anticipate everything ego plans on throwing at them. hired to project blue lock as ego's personal assistant, you spend practically the whole day with him. he's annoying, never listens to your advice, mansplains everything, and refuses to eat anything resembling a vegetable unless you force it down his throat. he's also the only person to match your passion for the sport, and the only one to call you out for not continuing to chase your dreams. the more time you spend by his side, the less and less you want to report to the jfa...

exclusive sneak peek! "sir," you grit your teeth, clutching onto the files in your hand because you know if your hands are unoccupied, you'd be sprinting across the room so you could personally choke jinpachi ego out. "i have an mba from the top business school in this country. i've played soccer since i was a child, and was one of the most decorated d1 players back in college. i know i'm just your assistant, but i can promise you, i am capable of far more than heating up your cup ramen." he doesn't even turn around his chair so he can face you; instead, he's still laser focused on the massive monitor in front of him, his eyes occasionally flickering to the other dozen screens surrounding the room. he doesn't even acknowledge your words. "are you seriously going to ignore me?" you snap, strangling the poor papers in your grasp. "are you done speaking? last time i tried to answer back, you yelled at me for not letting you finish." he still isn't looking at you, but you're certain he sees the nasty scowl that crosses your face. somehow, ego is capable of seeing everything. "forget it. you're impossible." "and you're a failure of a player." he tells you, right before you can storm out. "excuse me?" "you keep talking about how good you were at soccer, yet you never even bothered to pursue it after you got out of physical therapy. good in college doesn't mean anything when it's been so long. that's why i don't listen to you." he turns his chair, finally staring at you. "when you prove to me that you're still as good as you claim you used to be, maybe i'll take your advice. until then, get out of my office until i call you back."

⋆⁺₊❅. the only exception starring noel noa synopsis at thirty-three years old with not a single serious romantic relationship for the past decade or so, and with society basically treating any single woman in her thirties like a cow put out to pasture, you have come to terms with the fact that you'll be a spinster. it's fine. you have a successful career in a male-dominated field, you're still as beautiful as ever, and it's not like romantic love is going to fill the void. you have a supportive family and even more supportive friends; you don't need anything else. at thirty-five years old, with a successful soccer career and a body still performing at peak physical fitness, noel noa is considered to be one of the most eligible bachelors in the world. the public considers him to be at his prime, even. and yet, he seems to want nothing to do with romance. he plays his sport, he does a damn good job of it, and then he goes back to his isolated home in the french countryside to spend his days and nights entirely and utterly alone. for two people content to spend the rest of their lives without a partner, the minute you walk into his life as the new assistant coach for bastard munchen, you both slowly start to realize that maybe, you both could just try being alone together.

exclusive sneak peek! he doesn’t pay you any attention whenever you enter the locker room; after all, this isn’t the first time one of his teammates’ girlfriends walked in here unannounced. he can only hope that your heated rant and accusations of cheating don’t take a long time because practice starts in ten minutes, and noel noa is known to be particularly anal when it comes to sticking to a strict schedule. “hey!” igor says, being the only one bold enough to block you from taking another step further in the locker room. “you can’t be in here, even if you are dating or related to one of the players.”  “well, that’s certainly a respectable rule, but it doesn’t apply to me.”  “i'm the vice captain of this team.” he replies, letting his title to do the rest of the talking. right now, in this room, he’s the authority, second only to noel. noel, who's too busy stretching his legs to really concern himself with something as silly as a female intruder in the men's locker room. the altercation between you two is nothing more than white noise to him. “oh? that’s nice.” you hum, before adjusting the lanyard around your neck so that the little ID card, the one that’s used to allow people entrance into the gym during practice, is showing. it must be brand new because it shines underneath the fluorescents of the locker room. “i’m your new assistant coach.”  well, you’ve certainly got noel's attention now.

⋆⁺₊❅. all in starring rin itoshi synopsis even with worldwide fame, rin itoshi still prefers to be left alone. deemed the "prodigal recluse" by the media, no one knows what he gets up to during the offseason. the truth is, rin returns back to his hometown and spends his free time training by himself in the frozen field he used to train in during middle school. he's never been found out here, and that's how he likes it. until you, an ambitious sports journalist visiting your parents during the holidays, gets lost and stumbles upon him playing soccer by himself. you're convinced that this is fate. no one else in your field has ever gotten this close to him, especially outside an official game, and you're begging him for an exclusive interview. you're persistent and annoying, and rin finally agrees, with one catch: you have to score against him on a one-on-one soccer match. (he just doesn't anticipate how persistent and annoying you can be. when you set your mind on a goal, you're going all in.)

exclusive sneak peek! "you have to admit, it's pretty impressive i even kept up this long." you're panting, the palms of your hands digging into your knees as you hunch over, struggling to catch your breath. the icy air makes every exhale visible. rin looks like he hasn't even broken a sweat. "a child could've kept up for even longer." he says, the soccer ball resting underneath his right foot. "if you're this tired already, you might as well just head home and go enjoy your vacation with your family." the and leave me alone goes without saying. "why? intimidated by my shocking athletic abilities already?" you think you've finally got your breathing situation figured out, and you straighten up. "i'm going to get that interview, itoshi." "if you say so." he shoves his hands in his pockets, his own breath visible in the icy air. "i'm ready for our rematch." you tighten your ponytail, giving rin such a fixed, determined stare that it surprises him. you really are serious about this, aren't you? "and don't think about going easy on me." the corners of his mouth nearly turn upwards. he matches your gaze, preparing to shoot the ball. "i never will."

⋆⁺₊❅. meet your match starring oliver aiku synopsis tired of cleaning up his messes and struggling to reform his playboy image, oliver aiku's publicist has to break out the business card locked away in her "in case of emergency" glass case. she's calling in the calvary — you, the celebrity world's most respected matchmaker. every celebrity couple you've set up has either dated for years (and more to come) or even got their happily ever afters by saying i do at the altar. you've got a one hundred percent success rate. you're making the perfect matches left and right. hinge who? when your publicist bestie calls you, begging to help her most troublesome client finally find love and quit playing around, you already know who she's referring to. oliver aiku. he's hellbent on ruining your perfect run, and you're hellbent on finding him the love of his life so he can finally settle down and stop causing your best friend to spend her whole paycheck on migraine medicine. in his hyper-competitive field, he's never quite met someone as obnoxiously stubborn as you — nor has he ever had as much fun playing games with anyone else. it looks like the two of you have finally met your respective match.

exclusive sneak peek! "what the hell is the matter with you?" you glare at him from across the table, but oliver doesn't seem the least bit ashamed. you're not shocked; you don't think he has the capacity for shame. "what are you talking about?" he tries to sound innocent, but it doesn't work. look at him — there's nothing innocent about the man sitting across from you. "i'm talking about you bringing another woman to the date i set up for you!" you hiss, trying to remain calm and not draw attention to the two of you. he takes a long sip of his coffee, dragging out the silence as you wait for his explanation as to why he wants to make things as difficult as possible. "i was just testing her." oliver is smiling. you want to punch him in his stupid face and see if he'll still be grinning at you. probably. he's annoying like that. "during a situation like that, you can tell if the girl's gonna be a struggle to deal with depending on her reaction." "you know what my reaction would be if you did that to me?" you lean forward, and he meets you halfway, also leaning in closer. he's still smiling. you hate his stupid smile. "oh? what would your reaction be?" "nothing. you'd never even get the chance to pull that shit on me. as if i'd ever be dumb enough to go on a date with the likes of you." you lean back in your seat, opening up your phone and furiously marking off girls from your list. the list gets smaller after every one of his failed dates. oliver sits back, too, watching the way your brows furrow as you stare at your screen, not even giving him the time of day. he never stops smiling; finds it hard not to smile when he's in your presence.

:¨ ·.· ¨: `· . jujutsu kaisen films coming to a theater near you ౨ৎ

⋆⁺₊❅. the roadtrippers starring kento nanami synopsis you're traveling solo for the first time ever after your fiancé breaks things off with you to date his 19 year old neighbor. kento nanami's a single father/investment banker trying to make it back home in time for his daughter's birthday. you're both trying to travel across the country, but when a massive snowstorm delays the same flight you two were going to take home, you decide to team up and just travel together to try to make it your respective destinations on time. from weirdos on the train, flat tires on scarily cheap rental cars, and posing as a married couple at a strict, christian-owned bed&breakfast, you go from strangers traveling cross-country together to being connected together in ways neither of you have ever connected with your previous partners before.

exclusive sneak peek! "whoa, you're doing this like it's nothing." you stare in awe as nanami rolls up the sleeves to his button-down, exposing his strong forearms as he turns the wrench, loosening the lug nuts of the flat tire of the rental car. "that's because it is nothing." he tells you, glancing up at you. you're wrapped up in his blazer, but the chill of the outside air still bites at you. "you should go back inside the car and wait for me. i'll be done in a second." "it wouldn't be fair." you explain to him. "you've been doing all the work this entire trip. braving the elements with you for a few minutes is the least i can do." "you don't have to do anything." he looks up at you, his stare bringing heat back into your body. "you don't owe me. i really don't mind helping you. if you really want to do me a favor, then go back inside the car and stay warm."

⋆⁺₊❅. snowed in starring naoya zenin synopsis you've never had great luck, but with your good attitude, you don't let life get you down. good karma finally comes your way when you win an all-expenses paid trip at a luxury ski lodge. this is where your good luck ends. apparently, the ski lodge accidentally double-booked the cabin: you're supposed to be staying there... and so is the rudest, most arrogant and condescending lawyer you've ever met. naoya zenin booked this place to get away from the city and work in peace, away from the incessant nagging of his family and employees. instead, he's met with even more inconveniences, the biggest one being you, some teacher from a small town he's never heard of and couldn't care less about. before either of you can head back to the main lodge to complain, a snowstorm comes rolling in, effectively leaving the two of you snowed in together for the time being. no cell service, no internet, and no one but each other. fantastic.

exclusive sneak peek! "where are you going?" he asks, eyeing your towel and pajamas in your hand. "to go shower?" you point to the bathroom door. after claiming he wants nothing to do with you, and then setting a ground rule that you can't speak to him unless he allows it, you figured he'd just leave you to your own devices. "unless i need permission from you to do that, too." "i checked the water tank. there's barely anything, and even less hot water." "and this is my problem because...?" "i need to shower, too. i know women have a tendency to take hour-long hot showers, but that isn't going to work here." somehow, you find it hard to believe any woman would want to be close enough to naoya to where he can track their shower-time. "fine. i'll take a lukewarm shower for fifty-five minutes then." you reach for the bathroom door handle. "will that satisfy you?" he's up in a flash, his body so close to your own. you've got nowhere to go but to back up against the closed door, trying to get some space between the two of you. "you don't want to know what'll satisfy me."

:¨ ·.· ¨: `· . attack on titan films coming to a theater near you ౨ৎ

⋆⁺₊❅. falling onto you starring porco galliard synopsis when you’re forced to return to your hometown to take care of your grandmother after her hip surgery, you’re roped into volunteering for the town’s fire department charity event. paired with the constant scowling firefighter who rescued you from a tree back when you two were kids and classmates, you’re tasked with organizing the firefighter calendar auction. between awkward photo shoots, bickering over decorations, and trying to outbid a local rival for the best auction spot, you start to see that maybe porco galliard isn't all scowls and shambles arrogance — after all, he's there to catch you every time you fall.

exclusive sneak peek! "no." "it's for charity, galliard." you toss him the santa hat, not the least bit shocked that he manages to catch it without batting an eye. "you're like, morally obligated to do this. unless you want to ruin christmas. that's fine by me, too." "i won't be ruining christmas. you're just a pervert." you gasp. "i'm not the one who came up with these positions!" "you're still going to buy the calendar." he points out. "yeah, for charity! not to actually look at it!" "you sure about that? because you seem pretty damn persistent that i should take off my shirt and let you take pictures of me in nothing but suspenders, my work pants, and this ridiculous hat." "that's the most stereotypical firefighter photoshoot for a sexy christmas calendar!" he pauses. "you callin' me sexy?"

⋆⁺₊❅. the one starring colt grice synopsis colt grice has the worst luck known to man. when it comes to pay-it-forward chains, he always gets stuck in front of a minivan for a family of nine. naturally, the only people who crash into his car are the ones with no insurance. he felt bad for a coworker during a work potluck, stomached some of their disgusting food, only to end up getting food poisoning from it. the only thing colt ever seems to have good luck with is relationships... specifically, his good luck seems to transfer over to the girl he's currently dating. see, the thing is, every time colt gets dumped, his exes always end up finding the love of their lives. all his exes are happily married or in long-term relationships, with all of them finding their soulmates right after breaking up with him. he thinks no one else in the world has luck as terrible as his, but then he meets you. after a conversation exchange during a long line, you reveal that it seems like every ex you have has found their soulmate directly after breaking up with you! which is when you two hatch a plan: in order to help each other find "the one", you both agree to date each other for a period of time and then dump each other, all in the hopes of finally meeting your soulmate.

exclusive sneak peek! "your soulmate is super lucky, by the way." "what makes you say that?" colt turns to his side so he can look at you. you're still laying on your back, gazing up at the stars above. "just... i can't imagine why anyone would want to break up with you. you're honestly the best boyfriend i've ever had." colt's heart jumps at your words. he's glad it's so dark outside; otherwise, you might see the blush creeping on his cheeks. you continue on. "i'm going to be really sad when we have to breakup." he knows it's not in the agreement, but he can't help it. he thinks, then let's not. instead, he swallows hard and makes a half-hearted joke. "don't worry. you'll meet your soulmate soon, all thanks to me." you laugh, but you don't tell him how you're really hoping that he's the one for you.

⋆⁺₊❅. girls just wanna have fun! starring levi ackerman synopsis you're the prime minister's daughter wanting to get the proper college experience during your very last year of university. he's your marginally older, no-nonsense, militant bodyguard. you're determined to check things off your college girl bucket list (skip lecture, eat questionable dining hall food, go to a frat party), and he's determined to keep you safe.

exclusive sneak peek! you’ve been meticulously planning this all week. the perfect outfit is tucked under your oversized hoodie, and you’ve even plotted out the quietest route to avoid any of the creaky floorboards in your family’s massive home. all that’s left is to slip past levi, who seems to have an annoying sixth sense for every bad decision you attempt to make. sliding your shoes on, you tiptoe toward the front door, holding your breath as you slowly twist the handle. almost there. just a few more seconds, and— “you have exactly five seconds to explain what the hell you’re doing.” the deep, authoritative voice freezes you in place. slowly, you turn to find levi standing in the shadows, his arms crossed, one eyebrow raised in disapproval. the flat line of his mouth isn't forming a frown or a scowl, but the disappointment is evident. “levi,” you start innocently, trying to cover your tracks. “i was just—” “if you're just going to lie, don't bother saying anything.” he interrupts, stepping into the light. his eyes flick to your shoes and back to your guilty expression. “where are you really going?” you sigh, crossing your arms defensively. “it’s just a party, okay? everyone’s going, and i’m not some teenager who needs her parent's permission to go out at night.” “you might not need your father's permission,” he says, his voice low and deliberate, “but you do need my protection. and if you think i'm letting you sneak off to some frat house full of drunk idiots without so much as telling me, then you’re dumber than i thought.” you glare at him, your frustration bubbling over. “you’re not my dad! i can take care of myself.” he leans against the doorframe, unflinching. “if you could take care of yourself, you wouldn’t have tried sneaking out like a common criminal." “ugh,” you groan, childishly stomping your foot. “why do you always have to ruin everything?” “why do you always have to make my job harder?” he counters, his tone sharp but his eyes softening just slightly. for a moment, the two of you just stare at each other. then levi exhales, rubbing his temples as if you’ve given him the worst headache of his life. “here’s the deal,” he finally says. “you stay home tonight, and i’ll consider letting you go to the next party — with me shadowing you the whole time.” your jaw drops. “you can’t be serious.” “correct. i never plan on letting you go to one of those idiotic parties.” he says. “now go change out of that ridiculous outfit you're wearing under your sweatshirt, and get some sleep. you've got class at eight.”

[silvermoon424]

I really don't know how to say this without sounding like a massive hater, but like. Is anyone else getting really annoyed with the TikTokification of fandom. And how BookTok has been driving book trends, often for the worse because a lot of these people have awful taste, lmao.

It just feels like we're seeing a tidal wave of- for lack of a better term- normies get exposed to fandom culture/fanfiction/etc for the first time. And that's wonderful! I just wish they took the time to actually engage in preexisting fan culture and learn the etiquette. Or like, read some fanfiction on AO3 or even FF.net instead of buying books that are fanfic with the serial numbers filed off, because then those books become bestsellers and even MORE people think it's a good idea to publish fanfic with the serial numbers filed off.

[mostlysignssomeportents]

General Mills and cheaply bought "dietitians" co-opted the anti-diet movement

I'm on tour with my new, nationally bestselling novel The Bezzle! Catch me in NEXT THURSDAY (Apr 11) in BOSTON with Randall "XKCD" Munroehttps://cockeyed.com/lessons/viagra/viagra.html, then PROVIDENCE, RI (Apr 12), and beyond!

Steve Bannon isn't wrong: for his brand of nihilistic politics to win, all he has to do is "flood the zone with shit," demoralizing people to the point where they no longer even try to learn the truth.

This is really just a more refined, more potent version of the tactical doubt sown by Big Tobacco about whether smoking caused cancer, a playbook later adopted by the fossil fuel industry to sell climate denial. You know Darrell Huff's 1954 classic How To Lie With Statistics? Huff was a Big Tobacco shill (his next book, which wasn't ever published, was How To Lie With Cancer Statistics). His mission wasn't to help you spot statistical malpractice – an actual thing that is an actual problem that you should actually learn to spot. It was to turn you into a nihilist who didn't believe anything could be known:

https://pluralistic.net/2021/01/04/how-to-truth/#harford

Corporations don't need you to believe that their products are beneficial or even non-harmful. They just need you to believe nothing. If you don't know what's true, then why not just do whatever feels good, man? #YOLO!

These bannonfloods of shit are a favored tactic of strongmen and dictators. Their grip on power doesn't depend on their citizens trusting them – it's enough that they trust no one:

http://jonathanstray.com/networked-propaganda-and-counter-propaganda

Bannonflooding is especially beloved of the food industry. Food is essential, monopolized, and incredibly complicated, and many of the most profitable strategies for growing, processing and preparing food are very bad for the people who eat that food. Rather than sacrificing profits, the food industry floods the zone with shit, making it impossible to know what's true, in hopes that we will just eat whatever they're serving:

https://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.2003460

Now, the "nothing can be known" gambit only works if it's really hard to get at the truth. So it helps that nutrition and diet are very complex subjects, but it helps even more that the nutrition and diet industry are a cesspool of quacks and junk science. This is a "scientific discipline" whose prestigious annual meetings are sponsored (and catered) by McDonald's:

https://www.motherjones.com/environment/2014/05/my-trip-mcdonalds-sponsored-nutritionist-convention/

It's a "science" whose most prominent pitchmen peddle quack nostrums and sue the critics who point out (correctly) that eating foods high in chlorophyll will not "oxygenate your blood" (hint, chlorophyll only makes oxygen in the presence of light, which is notably lacking in your colon):

https://www.badscience.net/2007/02/ms-gillian-mckeith-banned-from-calling-herself-a-doctor/

When the quack-heavy world of nutrition combines with the socially stigmatized world of weight-loss, you get a zone ripe for shitflooding. The majority of Americans are "overweight" (according to a definition that relies on the unscientific idea of BMI) and nearly half of Americans are "obese." These numbers have been climbing steadily since the 1970s, and every diet turns out to be basically bullshit:

https://headgum.com/factually-with-adam-conover/what-does-ozepmic-actually-do-with-dr-dhruv-khullar

Notwithstanding the new blockbuster post-Ozempic drugs, we're been through an unbroken 50-year run of more and more of us being fatter and fatter, even as fat stigma increased. Fat people are treated as weak-willed and fundamentally unhealthy, while the most prominent health-risks of being fat are roundly neglected: the mental health effects of being shamed, and the physical risks of having doctors ignore your health complaints, no matter how serious they sound, and blame them on your weight:

https://maintenancephase.buzzsprout.com/1411126/11968083-glorifying-obesity-and-other-myths-about-fat-people

Fat people and their allies have banded together to address these real, urgent harms. The "body acceptance" movement isn't merely about feeling good in your own skin: it's also about fighting discrimination, demanding medical care (beyond "lose some weight") and warning people away from getting on the diet treadmill, which can lead to dangerous eating disorders and permanent weight gain:

https://www.beacon.org/You-Just-Need-to-Lose-Weight-P1853.aspx

Fat stigma is real. The mental health risks of fat-shaming are real. Eating disorders are real. Discrimination against fat people is real. The fact that these things are real doesn't mean that the food industry can't flood the zone with shit, though. On the contrary: the urgency of these issues, combined with the poor regulation of dietitians, makes the "what should you eat" zone perfect for flooding with endless quantities of highly profitable shit.

Perhaps you've gotten some of this shit on you. Have you found yourself watching a video from a dietitian influencer like Cara Harbstreet, Colleen Christensen or Lauren Smith, promoting "health at any size" with hashtags like #DerailTheShame and #AntiDiet? These were paid campaigns sponsored by General Mills, Pepsi, and other multinational, multibillion-dollar corporations.

Writing for The Examination, Sasha Chavkin, Anjali Tsui, Caitlin Gilbert and Anahad O'Connor describe the way that some of the world's largest and most profitable corporations have hijacked a movement where fat people and their allies fight stigma and shame and used it to peddle the lie that their heavily processed, high-calorie food is good for you:

https://www.theexamination.org/articles/as-obesity-rises-big-food-and-dietitians-push-anti-diet-advice

It's a surreal tale. They describe a speech by Amy Cohn, General Mills’ senior manager for nutrition, to an audience at a dietitian's conference, where Cohn "denounced the media for 'pointing the finger at processed foods' and making consumers feel ashamed of their choices." This is some next-level nihilism: rather than railing against the harmful stigma against fat people, Cohn wants us to fight the stigma against Cocoa Puffs.

This message isn't confined to industry conferences. Dietitians with large Tiktok followings like Cara Harbstreet then carry the message out to the public. In Harbstreet's video promoting Cinnamon Toast Crunch, Cocoa Puffs and Trix, she says, "I will always advocate for fearlessly nourishing meals, including cereal…Because everyone deserves to enjoy food without judgment, especially kids":

https://www.tiktok.com/@streetsmart.rd/video/7298403730989436206

Dietitians, nutritionists and the food industry have always had an uncomfortably close relationship, but the industry's shitflooding kicked into high gear when the FDA proposed rules limiting which foods the industry can promote as "healthy." General Mills, Kelloggs and Post have threatened a First Amendment suit against such a regulation, arguing that they have a free speech right to describe manifestly unhealthy food as "healthy."

The anti-diet movement – again, a legitimate movement aimed at fighting the dangerous junk science behind dieting – has been co-opted by the food industry, who are paying dietitian influencers to say things like "all foods have value" while brandishing packages of Twix and Reese's. In their Examination article, the authors profile people who struggled with their weight, then, after encountering the food industry's paid disinformation, believed that "healthy at any size" meant that it would be unhealthy to avoid highly processed, high calorie food. These people gained large amounts of weight, and found their lives constrained and their health severely compromised.

I've been overweight all my life. I went to my first Weight Watchers meeting when I was 12. I come from a family of overweight people with the chronic illnesses often associated with being fat. This is a subject that's always on my mind. I even wrote a whole novel about the promise and peril of a weight-loss miracle:

https://us.macmillan.com/books/9781429969284/makers

I think the anti-diet movement, and its associated ideas like body acceptance and healthy at every size, are enormously positive developments and hugely important. It's because I value these ideas that I'm so disgusted with Big Food and its cynical decision to flood the zone with shit. It's also why I'm so furious with dietitians and nutritionists for failing to self-regulate and become a real profession, the kind that censures and denounces quacks and shills.

I have complicated feelings about Ozempic and its successors, but even if these prove to be effective and safe in the long term, and even if we rein in the rapacious pharma companies so that they no longer sell a $5 product for $1000, I would still want dietary science to clean up its act:

https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2816824

I'm not a nihilist. I think we can use science to discover truths – about ourselves and our world. I want to know those truths, and I think they can be known. The only people who benefit from convincing you that the truth is unknowable are the people who want to lie to you.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/04/05/corrupt-for-cocoa-puffs/#flood-the-zone-with-shit

[toutmoi24]

Top Tips for Writing a Bestseller: Your 30-Day Plan

How to Write a Bestseller in 30 Days: Step-by-Step Guide Every aspiring author dreams of crafting a bestseller, but the process often feels daunting. Writing a book in 30 days may sound ambitious, but with the right plan and focus, it’s entirely achievable. Whether you’re a first-time writer or an experienced author looking to streamline your process, this guide is tailored to help you succeed.…

[artsninspo]

Penname: Delta Wise -II- [Sinners]

「 ✦ mbj's charcter archive✦ 」

「 ✦ full library & archive ✦ 」

⇠ previous part

authors note: back by popular demand, heres a part two - hope you enjoy.

summary: 'Knotty' James owns an apothecary by day, by night she's a bestselling author who writes supernatural black novels under the name. Delta Wise. It's her deepest secret but secrets don't last for the living.

word-count: 2.2K

TWO

Knotty

My nerves are shot. I know faith should become me but it's hard when the subject of nightmares walks into your place of business. The knowing gnaws at my chest, Stack and Mary showing themselves and Carmen discovering my secret in the same week is too much. I should have known better than to publish the story that I did. I should’ve been smarter than to think I wouldn’t be found out. I took all of Merin’s advice and have spent the past few days at the cemetery pouring out libations onto the soil that holds Granny’s remains. If she were here she would know what to do. I feel just as lost without her as I did at fifteen. I look at my reflection as I stand in my bathroom trying to muster enough courage to step out of my house at dusk. My hands tremble and  I clench my fists before releasing them. All good sense says stay in but I know Carmen’s support system does not exist. Her world is full of competition, women that hate her for her natural magnetism and men that want to sleep with her. I think Granny saw her Mama Pearline in Carmen although she never said it in those words. In granny’s retelling of her momma; Pearline was always curious and that made her wayward. Those were the same words she always used for Carmen. Granny’s words hold so much more weight now she isn't here to explain them. 

Taking a deep breath I nod at my reflection, willing myself to stand. All necessary precautions have been taken to ensure my safety should I see Stack. I head into my garage and then into my car before backing out. I’m stopped by my father’s car as the garage opens. He steps out and I put the car in park, weary of everything now. Relief washes over me when he walks into the garage without invitation.

“You never go out at night,” he says.

“Carmen wanted me to come to the studio” I tell him and he scoffs like everyone does at Carmen.

“Knotty, I don't think you should keep Carmen’s company. People might make the mistake of thinking you're like her” Dad says and I roll my eyes. 

“What brings you here?” I ask to closing the garage and heading back inside with him. He follows behind me, I send Carmen a text telling her I’m going to be late.

“I can't visit my daughter?” he asks.

“Time is money, you bill by the hour” I say reciting his mantra, one heard too often as a child and he nods.

“I need you to be my gold partner tomorrow, I got a last minute invitation,” he says.

“None of your associates or mentees are available?” I ask and he winces. He’s a good man and I know my dad loves me but we’ve never been close. His love for his career is only superseded by his love for my mom. I probably make the top five of his priorities somewhere under his reputation and his finances.

“It’s only for family, we’re fundraising to reclaim land in the southern states and lobbying for prison reform and the use of  slave labour” he says but I’m not naive enough to think that’s all there is to it.

“What’s the catch?” I ask skeptically and it makes him smile. He likes me most when he can see himself in me. I would’ve made a great lawyer, me not pursuing a traditional career caused the fault line between us to fracture creating a distance that’s never been remedied.

“No catch, just come, golf and charm everyone” he says.

“What time?”

“9 am” he says and I sigh. I know it's important if he’s made the trip. We both know I wouldn't have picked up otherwise.

“Ok did Ma pick out an outfit and send it with you?” I ask knowing how it works. “Will mom be there?” I ask hoping for a buffer.

“She will be, but not on the green with us. She did pick you out a few options they're in the car.” He says.

“Okay, I’m gonna go support Carmen. Text me the details and I’ll see you tomorrow” I smile.

“Knotty” he calls as we head back out. I raise a brow.

“Thank you” he says and I nod.

“No problem” I nod.

The rest of the night is spent in a dark studio with Carmen as she shows off her innovative ideas and unique vocal range. But the more I hear her sing, the more I think of the original Pearline and Sammie and what they’re voices summoned. It unnerves me so much I sleep in the studio not daring to go outside. Carmen is happy for my presence and continues working through the night. I don't leave until sunrise. When I arrive at home I take a cat nap before getting into the shower. I fashion my hair into an updo that’s suitable for the company I’m going to keep today as well as the sports I'm going to play. I see my mother has left nothing to chance even down to the sun protection in the visors, hats and glasses. I leave the house taking the scenic route to the country club and where I have my pass scanned. I drive up to the main entrance and get my things before handing the valet my keys. I walk through the country club and ignore all the looks from men my fathers age hoping I’m willing to exchange my time for some quick cash. I know where to find my mother. She’s in the ballroom with her interior design hat on rearranging the florals.

“Knotty” she beams at the sight of me.

“Hey,”

“You look great and you are so going to love today” she winks. My mother is one of those women who doesnt age. A husband that’s utterly devoted to her and the freedom to live life on her own terms has made her light as a cloud. I’ve always felt her love for me. In mom’s list of priorities I’m top two. “You smell divine” she beams, letting me go.

“One of my blends”

“Oooh, make me one. I was just talking to the girls and I think we should collaborate on bachelorette events. I mean a perfume workshop is an excellent bridal shower experience” Ma tells me and I smile.

“That’s what I’ll tell everyone today when I’m asked what I do a million times” I smile sarcastically, making her laugh.

“Your dad should be by the beginning of the course, call me if you need anything” she says and I leave her to her work crossing the room where I find a shuttle. The boys shuffle into place fearing I have horns and will write them up. I tip them generously and feel my mojo bag tucked into my chest. It's no surprise, my father’s counterparts are not the most genuine people. My least favorite one emerges and I’m amused at how tuned into my environment I am.

“Knotty” Jester smiles, holding out open arms for me.

“Jester, how are you, dad?” I smile ignoring the invitation for a hug.

“I’m good, baby girl,” he smiles. “You look nice,” he nods.

“You too,” I tell him. “I’m going to get a cup of tea before we start,” I tell him.

That’s exactly where I am and what I’m doing when I see him. Stack in daylight shaking hands with my father who is beaming at him. I drop my teacup and the china shatters causing a spectacle. The scream is stuck in my throat as Stack pauses from going to speak into my fathers ear.

“Are you burned?” One of the staff says, taking my hands and forcing me to look down.

“I’m fine” I ask as my heart races.

“I told them it was too hot, did you burn your tongue?” she asks and my hands shake again. I ball fists again to stop the shaking.

“It’s my fault, your staff is fine” I swallow bending but I’m already being handed a towel. My shoes are being wiped.

“She doesn't like being touched by strangers” I hear my father say and when I look up he’s alright. He reaches for me and I take his living hand. He gets a towel wiping the tea from my legs.

“Are you alright?” he asks.

“Yeah” I nod.

“Daddy, who was that?” I whisper and he fights back a smile, thoroughly amused.

“You don't recognize him?” he asks, walking me away from the mess.

“No, how do you know him?” I ask curiously and daddy smiles some more, wiping my hands off for me.

“That’s Eli,” he says. I squint searching for understanding.

“Remember that summer we went to Mississippi for your granny’s history lesson?” Dad asks just as it comes to me. I look over my father’s shoulder to “Eli” and get goosebumps. 

“Yeah” I nod.

“Remember the hotel worker who was spending the summer there that you liked so much? That’s him - his uncle is one of the project’s chairmen.” Daddy says, knocking the wind out of me. The Eli I remember was just a teenage boy with infinite patience for my neverending questions. He had no facial hair, nor was he built like a grown ass man. I search my memory trying to match up the features of the past to Stack. Eli, I hold the name close to me feeling queasy.

“Dad, I’m gonna go to the ladies room to clean myself up” I announce with a quick smile. I cast another look over my shoulder and find Eli looking at me from across the room with concern in his very human eyes. Human eyes of a boy I knew as a child while he was a teen. I was one of those old soul children that could only take so much kid time with certain people. I was an easy target too, especially among my cousins. My innocence made me gullible and gullible led to trouble. So by the time I was seven and Granny took us to Mississippi I stuck to her like glue. We had a house rental kind of like a hotel, and from what I remember the whole gang was present. One of the boy cousins, I don't remember which one,  told me if I wanted to make my grandma happy I’d go in the river and find a pearl. It’d show her her mom was all around her. Innocence and hubris had me separated from the group and in the river in the middle of the day.

Only to be hauled out of the water in one motion and placed on dry land by a very unimpressed Eli. When I turned my cousins were looking terrified and the shadow being cast on me was large. He was a giant to me then.

“Fucks wrong with yall!” He snapped cursing. My fingers went in my ears and I don’t know what else he said but I know that the boys went running to tuck tail. My hands were taken from my ears and a serious expression of a teenage boy came into view.

“There are gators in the water and other stuff. Don’t be out here alone and don’t go in the water, it’s filthy” he scolded.

“I was searching for pearls for my granny,” I explained.

“She’d rather buy ‘em then know you went missing looking for ‘em” he said looking me over in disapproval. “You’re probably covered in leeches,” he added, shaking  his head and taking my hand.

“Where are you staying?” he asked.

“Over there” I pointed.

“Didn’t your mama tell you not to talk to strangers?” he asked and I shrugged in both irritation and defeat.

“Oops” I muttered, feeling small. But there was nothing else to say as he walked me back to the house. My parents and granny thanked him profusely. I wasn’t covered in leeches but there was more than one. I had learned my lesson. For the rest of the trip I bugged Eli mercilessly every time I saw him, so much so that it was a running joke that I had a crush on him. Only Eli was too decent to tell me to kick rocks so he put up with it. I pass from memory to the present as I try to make sense of my reality. Granny told me stories like this as a kid. That there was no such thing as doppelgangers - only separated twins. Twins not always meaning two, just those who’d shared the same womb during gestation. If death found one twin and the other lived longer than a natural life cycle the deceased twin would be reborn to give their souls another opportunity to find each other again. So I know what he is - Eli the boy turned man who looks exactly like the Vampire keeping me indoors at night. They say twins are one of nature's greatest natural phenomenons. Mirrors that don't need reflections - souls that entered this world with their mates. Because blood has always been stronger than love and those who share the same time in a womb should also end up in the same tomb.

_______

As always let me know your thoughts and if you enjoyed it. Dont forget to reblog, tag like, and comment. I also love your predictions so feel free to send them in if you have any.

If you want more sinners from me click here

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[the-oddest-inkling]

How fast smut has inflitrated books, mostly bestsellers aimed at young girls and young adults is very concerning. Back in the day it was mostly just to be found in fanfics and doujinshis and stuff like that and frowned upon by the public.

Now the consens has shifted to being completely fine with hardcore stuff put in fantasy books and the like with no warning whatsoever on the covers. This is absolutely irresponsible from the publishers.

I don't wanna name names, but it's definitely the fault of booktok and how smut has infiltrated any form of mainstream media.

Booktok was a mistake.