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lowrisemiller · 14 days ago

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ꜰɪᴇʟᴅ ᴛᴇꜱᴛ

you can imagine whichever Reed you want ;)

reed richards x assistant!fem!reader

you're reed richards’ long-suffering lab assistant. brilliant in your own right, you handle everything from data entry to inter-dimensional rift control. you’ve been nursing a hopeless crush on him for months. the man can design a quantum field stabilizer in his sleep, but he’s absolutely blind to the way you touch his shoulder a beat too long or always bring him his favorite coffee without asking. how could someone so brilliant be so stupid when it came to people?

masterlist | 4.7k words | MDNI SMUT | reed neglecting basic things bc scientist duh, reader(me) is DOWN BAD, reed is oblivious to everything that isn’t science, finger & oral f!receiving, reed stretching things, him being a nerd while eating ur pussy😍 unprotected piv sex DONT DO THAT ! aftercare:)

The lab was quiet, except for the soft scribble of pen on paper and the low, constant hum of equipment Reed swore was essential, even if it sounded like white noise to everyone else. You sat perched at your workstation, chin resting in your palm, eyes drifting from your screen to the man pacing ten feet away—muttering under his breath, brow furrowed, fingers twitching.

You’d seen that look a hundred times.

It meant he was close to a breakthrough.

It also meant you could scream I want you in morse code and he wouldn’t register it.

You sighed, clicking your pen against your notebook. He didn’t glance up. Not even when you shifted in your seat and stretched in a way that was definitely for his benefit.

Ten months.

That’s how long you’d worked beside him—helping with calculations, organizing lab notes, fending off media inquiries, even stopping one of his machines from literally catching fire last Tuesday. You’d poured yourself into this job. You knew his schedule better than he did. You brought him his coffee the exact way he liked it. You wear that plum lipstick because he’d once said it was a “pleasing wavelength” for visual stimulation.

He hadn’t looked twice.

You weren’t just harboring a crush at this point. No, this had evolved into something much more volatile—an emotional chemical reaction waiting for a catalyst.

And Reed? Reed was… oblivious.

Gorgeous, brilliant, maddeningly unbothered Reed Richards. With his rolled-up sleeves and distracted glances, the way he chewed on pens when deep in thought, the offhand compliments he gave without realizing they were compliments—“Your spatial reasoning is exceptional,” he’d said once, looking at your notes. You’d practically melted.

Now he stood a few feet away, talking to himself like always. You watched the way his hands gestured mid-air, sketching invisible shapes.

“Frustrated with the equations?” you asked, keeping your tone light.

“No, no. Just… considering variable Y’s response under quantum fluctuation,” he murmured, barely registering your voice. “Though I suppose an extra set of eyes wouldn’t hurt.”

He handed you the clipboard and your fingers brushed. He didn’t even flinch. Your heart did.

You took it wordlessly, biting the inside of your cheek. How could someone so brilliant be so stupid when it came to people?

Maybe that was unfair. Reed wasn’t cruel, or cold. He was kind in his own absent-minded way. But he had tunnel vision—for science, for discovery. He didn’t notice the things that didn’t present themselves in a neat, testable format.

Like how you lingered in his orbit.

Or how your eyes followed him when he wasn't looking.

Or how sometimes, after long days, you fantasized about climbing into his lap right in that damn desk chair and making him pay attention.

Your pen scratched against the clipboard now, pretending to read the data while you watched him from the corner of your eye. He was back to pacing, lips moving silently. His sleeves were pushed up again, exposing strong forearms, veins prominent, hands twitching like he needed to do something with them.

God, you were losing it.

You placed the clipboard down. “You ever think maybe the problem isn’t quantum fluctuation, Reed? Maybe it’s just human error.”

He blinked and turned. “Are you suggesting I made a mistake?”

“I’m saying maybe if you took your head out of the wormhole generator long enough to eat or sleep or…” You paused. Look at me.

“…notice things, you’d think clearer.”

He looked like he might ask what “things” you meant. But instead, he turned back to his calculations, nodding. “Duly noted.”

You stared at his back, silent for a moment. And that’s when the thought struck you: He’s never going to see it unless you make him.

He would go the rest of his life chasing black holes and entropy and would never realize the way you burned for him—not unless you showed him.

Your pulse skipped.

Your patience is snapping.

You were going to be an anomaly he couldn’t ignore.

It was a new day, but nothing had changed.

Reed was still buried in data, half-dressed in a rumpled button-down he probably hadn’t noticed had two buttons mismatched. His hair was slightly damp, like he'd showered ten minutes before walking into the lab and immediately got lost in thought again. You stood at your usual station, sipping lukewarm coffee and pretending not to glance over at him every thirty seconds.

You weren’t pretending very well.

This was your fourth twelve-hour day this week, and you’d long since passed the phase where your crush felt cute. It was heavier now—dense, loaded with tension you had nowhere to put. Not when he kept looking right through you, offering praise only when it was tied to data points or completed tasks.

Today, he barely looked up when you walked in, just said, “Morning,” like you were air and math and all the other constants in his life.

You sat your coffee down a little too hard.

“Sleep okay?” you asked, typing with one hand as you glanced toward him. His back was to you as he scribbled across the whiteboard.

“Didn’t,” he replied casually. “The formula’s been looping in my head since 2 a.m.”

Of course it had.

You nodded to yourself, refocusing on your notes—but your brain wasn't on line graphs. It was on how his voice sounded deeper in the mornings. Rough. Scraped thin. It was on how he'd rolled his sleeves again, unconsciously, like he was giving you just enough to fantasize about but never enough to touch. It was on how he’d leaned over your shoulder the day before, close enough to make you forget your own name, then pulled away without even noticing how stiffly you sat for five minutes after.

You were starting to feel stupid.

Or worse—transparent.

You tugged at the edge of your shirt, adjusting it subtly, then pushed your chair back.

“Reed,” you said after a moment, tone careful.

He glanced up.

You hesitated. You could say it. “Do you ever think about me when we’re not in this lab?” Or even just “Do you notice when I’m trying to get your attention?” But all that left your mouth was:

“…Do you want lunch?”

He blinked. “No, thanks.”

You smiled tightly and nodded. “Okay.”

A long beat passed before he added, “You should eat, though. Your concentration dips if you skip meals.”

That nearly made you laugh. He didn’t notice your new lipstick or the way you leaned closer when talking, but he noticed a dip in your concentration?

“Noted,” you muttered, turning away. Your heart was starting to feel like an overworked computer—on the verge of burnout.

Still, you stayed.

He asked you to help calibrate a device and you did, even though his hands grazed yours and he didn’t seem to feel it. You reorganized his notes for the hundredth time and he said, “I’d lose my head without you.” Your stomach flipped, and you cursed yourself for letting it.

Eventually, the day wore on. The lights buzzed overhead. He worked in silence. And you sat across from him, eyes on your computer screen but brain nowhere near it.

You weren’t going to say anything today. You weren’t ready. But you were closer.

You were watching him more intentionally now. Watching how he moved. Noticing when he forgot to eat, when his jaw clenched at a miscalculation, when he sighed like the weight of the universe had settled into his spine.

And more importantly… you were starting to plan.

Because if Reed Richards wasn’t going to notice you on his own, maybe it was time you made it impossible for him not to.

You started small.

A hand on his shoulder when you passed behind him—just a light touch, fingers lingering a little longer than necessary. A compliment you slid in while reviewing his data aloud. Your tone didn’t change, but your eyes watched his face this time, looking for any flicker of reaction.

Still, nothing overt.

But you were a scientist too, in your own way. You knew not all reactions happened in the open.

So you adjusted variables.

Today, you wore something just a touch more fitted under your lab coat. Nothing flashy. Just subtle. Intentional. Your lips were glossed in a soft cherry sheen and you had your hair tucked behind one ear, leaving your neck bare when you leaned over your notes.

You didn’t say much when you came in. Just a soft, “Morning, Reed,” as you brushed past him to your desk. He looked up. Briefly. His eyes caught on your profile, then flicked back to his screen. But there was… a beat. Just long enough to file away.

You smirked, barely.

He worked for hours, absorbed as usual. But today, you noticed something.

His eyes flicked to you more than once.

Quick glances. Measured. Like he was calculating a change in the room’s atmosphere. Like he felt something different but hadn’t yet assigned it meaning.

When he handed you a tablet to review notes, your fingers touched—warm, steady. This time, he paused.

Just for a second.

Not long enough to be certain of anything. But long enough to make your heart thud against your ribs.

You gave him a slow smile. “Thanks.”

He blinked and muttered, “Of course,” then turned away like he needed to recalibrate.

You kept working. Quiet. Focused.

But later—when you reached for a beaker on the shelf above his head—he stood behind you, offering, “Let me.”

You turned, close enough that your chest brushed his arm as you stepped aside.

He stilled.

You looked up at him, wide-eyed, like it wasn’t completely on purpose. “Thanks.”

His gaze flicked down. A flicker of something behind those eyes. He handed you the beaker wordlessly, but his jaw was set. Not tight. Just… aware.

There it is.

It wasn’t much. A subtle shift in the lab’s atmosphere. But it was enough to keep your spine humming, your thoughts racing.

You’d pushed the threshold.

And Reed felt it.

It happened again.

Reed forgot what he was saying mid-sentence. You were across the room, head bent over your tablet, pencil in your mouth, lab coat slipping slightly off your shoulder. His sentence just… stopped. Hung in the air unfinished.

And for once, he noticed you noticing.

You looked up slowly, eyebrows raised like well?

“I—” he cleared his throat, adjusting his collar. “Never mind.”

You bit back a smile.

Another day in the lab. Another carefully applied variable. You weren’t loud about it. Just present. Vivid. A little perfume on your wrist. Lip gloss again. A comment here and there, perfectly timed to stick in his head.

“Careful,” you murmured when he bumped into the desk beside you. Your voice was soft. A little amused. “You almost ran me over.”

He looked down at you, flustered. “Sorry. I didn’t see you there.”

Liar.

You knew he had near-total environmental awareness. Reed Richards didn’t miss anything. But lately, he missed a lot—because he was looking at you and then pretending he hadn’t.

You kept it casual. Calculated.

You’d brush past him with a hand on his back, stand just a little too close while looking at the same screen, ask questions in that tone you saved for only him.

He was unraveling slowly. Quietly.

You caught him watching once—when you walked away to grab a coffee. His gaze dropped to your hips and stayed for three full seconds before jerking back to the screen like he'd been slapped.

You pretended not to see. But your grin behind your coffee cup was downright smug.

Later that day, he dropped a tool and you crouched down to grab it first. When you stood and handed it back to him, your fingers touched. He held on a little too long.

You tilted your head, teasing. “Forget what you needed it for?”

He blinked down at your joined hands and pulled back sharply. “No. Sorry. I—”

He coughed. “I’m distracted.”

You didn’t say anything.

You didn’t need to.

By now, you knew the exact cadence of his footsteps when he was deep in thought. The slow, uneven rhythm that meant he was pacing without realizing it, caught in his own mental spiral.

You could hear them behind you now—soft thuds on the concrete floor of the lab. Reed Richards, brilliant, infuriating man, walking through formulas with half his shirt untucked and his fingers twitching at his sides. His muttering was barely audible over the hum of the machines, but you caught bits of it:

“Non-linear increase… No, that’s not right. Unless…”

You didn’t look up. Not yet.

Instead, you sat at your workstation, half-focused on the screen in front of you, legs crossed slowly under the table—exposed just enough to draw the eye if someone were finally looking.

And he was.

Reed had been distracted for days now. You saw it in the way his gaze lingered when you bent forward to check wiring. The way his voice wavered slightly when you spoke too close to his ear. The way he’d started pausing in his work like something had thrown off the trajectory of his thought process—and that something was you.

It was working.

He still hadn’t named the tension, but it was eating at him.

So today, you’d decided: no more hints. No more tests.

You were going to prove it to him in a way he couldn’t ignore.

You stood slowly, walked to the central console where he was now bent over a string of data projections, brows furrowed. He didn’t notice you at first—not until you placed a hand lightly on the edge of the table next to his.

His voice faltered. “The waveform collapse pattern could still—”

You leaned in just enough that your shoulder brushed his. “Still what?”

He straightened slightly, blinking at the screen like it had betrayed him.

Your voice was quieter this time. “You’ve been off lately, Reed.”

He turned his head, barely. “Off?”

You tilted your head. “Distracted.”

He opened his mouth, closed it. “I’ve had a lot on my mind.”

You hummed. “I know. But I’m starting to think the problem isn’t in your equations.”

That got his attention. His eyes flicked to yours, guarded. “What do you mean?”

You let the silence hang for a moment. Then:

“I think the thing disrupting your work… is me.”

Reed went still. His lips parted slightly, but no words came out. He was computing. Processing. Trying to refute it. But his body betrayed him—his hand clenched on the table, his gaze briefly darting to your mouth before jerking away.

“I’m not—” he started. “You’re not a disruption.”

You smiled softly. “Then why do you keep looking at me like you’re afraid of what happens if you do it too long?”

He looked stunned. Then—guilty.

You took a breath, slow and steady. This was it.

“I’ve tried everything,” you said. “The lipstick. The touching. Standing so close you could feel my breath.” You leaned in, lower now, voice like silk. “And still, nothing.”

Reed was frozen in place.

“I think,” you continued, “that you’re just waiting for someone to spell it out.”

You stepped back, slowly, and hopped up onto the edge of the table in front of him—knees parted, one leg brushing his thigh. You leaned back on your hands, tilting your head like a challenge.

“Well, Reed?” you asked softly. “Do you need a demonstration?”

His pupils were blown wide. His breath caught. And his hands—god, his hands—hovered like he didn’t know where to touch first.

“You…” he said hoarsely. “You’re serious.”

You nodded, lips curled into a smile. “You want to calculate the pattern? Fine. Let’s start with some field data.”

You reached forward and took his hand—placed it firmly on your thigh.

He made a strangled sound. His fingers flexed. “This is… highly inadvisable.”

“Why?” you whispered, leaning forward so your lips nearly brushed his. “Because you’ve thought about it?”

His jaw clenched. “Yes.”

Your breath hitched.

“Every day this week,” he rasped, voice low now, broken open. “I’ve tried to ignore it. Tried to focus. But I’m… I’m failing. Every time you walk by me. Every time you touch me. I—” He shook his head. “I can’t think when you’re near.”

You dragged his hand a little higher, slow, teasing. “Good. Don’t think.”

And that’s when Reed snapped.

He surged forward, kissing you hard, like he’d been starving for air and only just found it. His hands were everywhere—gripping your waist, sliding up your sides, tugging your lab coat open like it was a barrier to understanding.

You moaned against his mouth, arms around his shoulders, legs parting instinctively as he stepped between them. He kissed like a man undone—like every theory he’d ever held was shattering under your touch.

“You have no idea,” he breathed against your neck. “How long I’ve been holding back.”

“Show me,” you whispered. “All of it.”

He groaned, low and guttural, and then his hands turned curious. Focused. Scientific. One settled at your throat, not squeezing, just holding—fingers spread like he was feeling your pulse, measuring your response. The other slid under your skirt, over the curve of your thigh, then—

“Oh,” you gasped, spine arching.

“I need to know,” he murmured, almost to himself, “what makes you tremble like that.”

Another touch. Another gasp. “That’s a reaction. Fascinating…”

“Reed—”

“I’m cataloging,” he said, voice filthy and analytical. “You’re the most compelling data set I’ve ever encountered.”

And then his fingers stretched.

Not just in confidence. Literally.

You whimpered as two elongated fingers traced up your inner thigh while another hand—normal-sized—cupped your breast through your shirt, thumb teasing slowly. The other hand remained at your throat, grounding you, steadying you.

He was everywhere.

“Can you feel what you’re doing to me?” he whispered, pressing forward until you felt the thick, hard line of his cock against your core through layers of fabric. “You’ve disrupted every model. You’ve introduced chaos.”

You pulled him closer, panting. “Then let it consume you.”

“Consider this your field test,” he whispered against your lips.

And then he kissed you like he was sealing a pact—hands spanning your body, holding you like something he’d discovered and didn’t intend to release. His mouth was hot and searching, lips sliding down your jaw, teeth grazing your neck. You gasped, clutching his shirt, and that one sound made him groan hard, hips bucking against you without thinking.

“You make that noise again,” he muttered, “and I swear I’ll never let you leave this table.”

You did.

Just to see.

A breathy, needy gasp as he licked a slow stripe up your throat—and his hands tightened on your thighs, dragging you closer to the edge of the table until your hips tilted forward and your clothed core was flush against the bulge straining in his pants.

He cursed under his breath, forehead pressed to yours. “You have no idea what you’re doing to me.”

“Then study me,” you whispered, breath hitching. “Make sense of it.”

He did.

God, he did.

He dropped to his knees between your legs, hands spreading your thighs open as he looked up at you like you were divine—something to worship, something to break open and understand. His fingers pushed your skirt higher, until it was bunched around your hips. When he reached your panties, he paused.

“Wet already,” he murmured, almost to himself. “Stimuli, minimal. Response, immediate.”

You shivered.

Then—he pressed a kiss right to the center of the damp fabric. Slow. Gentle. Reverent.

Your hips jolted, and he smiled.

He peeled your underwear down your legs, lips brushing your inner thigh as he murmured, “I’ve never wanted anything this badly.”

Then he finally—finally—tasted you.

His tongue was hot and slow, dragging a firm, wet stripe from your entrance to your clit. You cried out, and he groaned like he could feel it in his bones.

And then the muttering started.

Low. Incoherent. So Reed.

“God—taste is sharper than expected… pressure response is increasing…” His tongue flicked faster, and your head fell back. “Sensitivity peak here—yes, that’s it, I knew it—”

“Reed,” you gasped, fingers burying in his hair. “You’re talking—”

“I’m studying,” he said against your clit, tongue relentlessly. “Don’t interrupt the process.”

You moaned.

He grinned. “Good girl.”

That made your whole body jolt.

Reed caught it instantly. “Huh. New variable: verbal praise. Noted.”

His tongue circled tighter, and then—another hand slid up your torso, not the one braced on your thigh. It was soft, gentle, and a little too synchronized.

You looked down.

Another finger. Stretching from the hand holding your hip. Long and curved and perfect.

“Multi-point stimulation,” he murmured between licks. “Let’s test your threshold.”

You whimpered as his tongue lapped at your clit while that second hand slipped beneath your shirt, under your bra, pinching your nipple softly. Another elongated finger curled between your legs, circling your entrance, teasing—but never pushing in.

“I need to see you come apart,” he said. “I need to feel it.”

And then he did it all at once.

Tongue flicking. Finger pressing deep inside you, curling like he knew. Fuck, was that another?—spanning your lower back to hold you down as you arched off the table.

“Oh my god—Reed—”

“Give it to me,” he whispered. “Let me feel what I’ve done to you.”

You shattered.

Your orgasm hit like a burst of static—crackling down your spine, clenching around his fingers, your legs trembling on either side of his head.

You cried out his name, again and again, and he ate it up, moaning like it was his reward.

When you came back to yourself, he was standing again—his hands all back where they belonged, his mouth slick and shining. He looked wrecked.

And then—his belt hit the floor.

“You think I’m done?” he rasped. “You think I’d stop at one data point?”

He pulled you forward—off the table, into his arms—and turned you around until your back hit the cool surface. His cock, thick and flushed, pressed against your slick entrance.

“I’m going to learn you,” he said, voice low, dangerous. “Every reaction. Every tremble. Every time you scream my name—I’ll know why.”

And then he pushed in.

All the way.

Slow and deep and perfect.

You sobbed into his shoulder as he bottomed out, his hips flush against yours, cock twitching inside you like even he was shocked how good it felt.

His breath hitched. “Oh… oh, fuck. You’re…”

He couldn’t even finish the sentence.

He started to move.

Slow strokes at first—grinding in, pulling out halfway, pushing deeper again. His hands explored every inch of you—mouth on your neck, chest, shoulder. He whispered your name like it was a formula. He muttered observations even as he fucked you harder.

“You clench when I say your name—tight around me, just like that—fuck—”

“Your back arches when I hit here—god, you’re perfect—”

“You feel like you want me to lose control—so I will.”

And he did.

He lost it.

His pace stuttered, then snapped—hips slamming into you with brutal precision, every thrust angle to hit that perfect spot. You clung to him, moaning shamelessly, barely coherent as he fucked you like he’d been waiting years.

You came again—harder this time—and he groaned so loud it echoed in the lab.

“Gonna come inside you,” he warned, wild-eyed. “You want it?”

“Yes, yes, Reed, please—”

He slammed deep and stilled, cock pulsing as he filled you, one last ragged cry falling from his lips as he buried his face in your neck.

You held him as he trembled through it, panting, hands tangled in your hair.

It took a full minute before either of you spoke.

Then, voice hoarse, he whispered:

“…I think I need to run a full repeat trial.”

After.

The lab was quiet, heavy with the scent of sweat and sex. You were still sprawled across the console table, legs shaking, chest heaving. Reed leaned over you, both hands braced on either side of your hips. His head was bowed, forehead pressed to your shoulder, breath hot against your skin.

Neither of you moved.

Finally, he let out a shaky laugh.

“...I think I blacked out for a second.”

You let out a breathless huff. “Welcome back.”

He looked up. His hair was a mess—curling wildly at the edges, gray hairs damp with sweat. His eyes were wide and stunned and so soft, like he couldn’t believe you were real.

And then he leaned in again, slower this time, and kissed you like he meant it.

Not a theory. Not a test. Just feeling.

When he pulled back, he looked at the mess between your thighs and the growing stickiness on his abs. When did his shirt come off? His brows pulled together, equal parts concern and fascination.

“I, uh—there’s a shower down the hall. Private. It's not… state-of-the-art, but…” He trailed off, rubbing the back of his neck. “I’d like to take care of you.”

You nodded, still dazed. “Okay.”

He helped you up with this heartbreaking gentleness, hands steady at your waist like you might vanish if he let go too fast. He gathered your clothes in silence, cradled your hand in his, and led you barefoot down the corridor to a sealed side room.

The lab shower was built for function—stark white tiles, a metal bench, one glass wall—but it felt almost sacred now. Reed adjusted the water temp with clinical precision before motioning for you to step in first.

Then he joined you.

And just… looked at you.

Not with lust, not yet. With wonder.

His hands were slow as he lathered soap across your shoulders, over your back, down your arms. He was quiet now, like something had settled deep in him. His thumbs traced gentle circles into your hips, his forehead brushing yours beneath the spray.

“I didn’t mean for that to happen today,” he said quietly. “Not like that.”

You met his eyes, searching. “You regret it?”

“No,” he said instantly. Then, softer: “I regret how long I ignored it.”

You swallowed.

He washed your thighs carefully, then cupped between them—not to tease, just to clean you, slow and reverent. You bit your lip and let him.

He kissed your forehead, your jaw, the corner of your mouth.

Then you reached for him.

His cock was half-hard again—because of course it was—and when you wrapped your hand around him, his eyes fluttered. He leaned back against the wall, mouth parted, not stopping you.

“I want to try again,” he breathed. “When we’re not losing our minds.”

You smiled. “You want another trial?”

His head tipped back against the tile, a low groan leaving his chest. “God, yes. Multiple. Longitudinal.”

dividers by @cyberbeat @cursed-carmine 🏷️ @zevrra @bleed-4-bey @littlemillersbaby @millersdoll @pandapetals @kellielovesmovies @rafeysgirl5 @dearstcupid @ivuravix @worhols @hoeforsirius @axshadows @aj0elap0l0gist @ladyshrike

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pucksandpower · 1 year ago

Text

Racing Hearts

Lando Norris x cardiopulmonary technician!Reader

Summary: you’ve had a way of making Lando’s heart race since the moment he met you

You glance down at your clipboard as your next patient walks into the exercise physiology lab. “Lando Norris?” You ask, looking up with a smile.

The young British man grins back at you. “That’s me!”

“Excellent! I’m Y/N, I’ll be your technician today. We’re just going to do a simple cardiopulmonary exercise test to get some baseline numbers before the start of the season.”

Lando nods, looking around the lab curiously. “No problem, happy to be poked and prodded in the name of science and fast cars.”

You laugh as you gesture for him to take a seat. “Don’t worry, I promise to be gentle,” you joke. “I’m just going to put some electrodes on your chest to monitor your heart rate, then we’ll get you on the treadmill for the test.”

“Sounds good,” Lando says, settling onto the exam table.

You start placing the sticky electrode pads across his chest and ribs, trying not to blush at his shirtless state. Formula 1 drivers really are fit underneath those racing suits.

“So how’s preseason training going?” You ask conversationally as you work. “Think McLaren has a chance this year?”

Lando grins. “I’m feeling good! Me and the team have been putting in a lot of hard work over the winter. I’m definitely aiming higher than 6th in the championship.”

You smile as you finish placing the electrodes and motion for him to stand. “That’s the spirit. Alright, hop up on the treadmill and we’ll get you moving.”

Lando steps up onto the machine and you start it up slowly, increasing the speed in measured increments. “I’ll take you up to a brisk jog, then we’ll keep you there for about 10 minutes while I monitor your heart rate, breathing, and oxygen levels,” you explain.

“Sounds gucci,” Lando replies with a thumbs up, his breath starting to quicken as the treadmill pace increases.

You make sure the electrode leads are secure, then step back to observe the incoming data on the computer screen. Lando’s lean legs stride smoothly along the treadmill belt as you keep a close watch on his vitals, making notes on your clipboard. After a few minutes, you frown slightly at the heart rate readout. It seems unusually elevated for an elite athlete like Lando, even at this moderate jogging pace.

“How are you feeling Lando?” You call out. “Everything okay?”

“All … good,” he huffs out, face flushed from the exertion.

You hesitate, glancing between him and the concerning heart rate values on the screen. “It’s just that your heart rate is a bit higher than I would expect,” you say slowly. “Are you feeling any chest pain or tightness?”

Lando shakes his head. “No, no, nothing like that. I feel fine!” He insists breathlessly.

You bite your lip, still frowning. “Your heart rate is quite high though, over 85% of estimated max. For an experienced athlete I would expect values closer to 70-80% at this pace.”

“Oh … yeah, maybe it’s a bit high,” Lando acknowledges, starting to breathe harder. “But don’t worry about me, I’m fit as a fiddle!”

You reach over to slow the treadmill slightly. “Let’s bring the pace down a bit. I’m concerned about these heart rate readings. We should really have you checked out by a cardiologist before the season starts.”

Lando grabs the front handrails, shaking his head stubbornly. “No, no that’s not necessary, really! I’m fine, just maybe didn’t warm up enough.”

You give him a skeptical look. “Lando, as your technician I have to advise getting this looked at. Your heart rate is elevated beyond normal parameters.”

Lando chews his lip, glancing away evasively. “Um, well … maybe there’s a reason for that.”

You raise your eyebrows at him. “What do you mean? Like a medical condition you haven’t told me about?”

“No, no nothing like that!” Lando says quickly. He mumbles something under his breath you can’t quite make out over the whir of the treadmill.

“Sorry, what was that?” You ask, leaning closer. “I couldn’t hear you.”

“Oh, uh … it was nothing,” Lando mutters, face reddening further.

You stop the treadmill completely so you can hear him better, folding your arms over your clipboard. “Lando, if there’s something I should know that’s affecting your test results, you need to tell me. As your technician, I really think we should get your heart looked at just to be safe.”

Lando locks eyes with you for a moment, hesitation written across his features. He mumbles again under his breath, so quietly you can’t discern the words.

You hold his gaze firmly. “One more time, please. It’s really important that I understand what’s going on so I can interpret these results accurately.”

Lando breaks eye contact, looking down at his feet. He kicks lightly at the motionless treadmill belt, before finally whispering. “It’s you, alright?”

You blink in surprise. “Me? What do you mean?”

Lando glances up at you briefly, his face now tomato-red. “You’re … the reason my heart rate is high,” he mumbles.

You stare at him in confusion. “I don’t understand. What are you talking about?”

Lando groans, covering his face with his hands. “Because … I really fancy you, okay?” He admits, the words muffled into his palms. “You’re just … totally gorgeous and sweet and it makes me nervous and … my heart rate goes mad around pretty girls I like.”

Your eyes widen in understanding, feeling your own cheeks flush bright pink. “Oh! Oh ...”

Lando peeks out at you between splayed fingers. “Yeah, so that’s why it’s high. Not because I have some underlying heart condition.” He gives you a sheepish smile. “Just because my technician is really fit.”

You let out an awkward laugh, suddenly feeling shy. “Wow, uh … I’m flattered, Lando. I didn’t realize ...”

Lando drops his hands from his face, looking at you earnestly. “Sorry, is that weird? I know we just met and you’re doing your job.” He fidgets with the electrode wires across his chest. “Don’t want to make you uncomfortable or anything.”

You smile warmly back at him, feeling butterflies in your own stomach. “Don’t be silly. It’s not weird at all. Honestly, I, uh … also think you’re really cute,” you admit with bashful grin.

Lando’s eyes light up. “Yeah?” A wide, delighted smile spreads across his face.

You nod, laughing softly. “Yeah, I may have been trying not to blush myself with you shirtless here in my lab.”

“Well I’m certainly not complaining about the view either,” Lando says cheekily.

You smack his arm playfully. “I’m being professional here!”

“And doing a great job,” Lando says, smile softening. “But maybe once we’re done with all this boring medical stuff … we could get dinner? If you want?” He looks at you hopefully.

Your heart flutters with excitement. “I’d really like that.” You smile at each other giddily for a moment before you clear your throat. “But first, we really should finish your assessment properly.”

Lando laughs, nodding. “Of course, you’re the boss!”

You roll your eyes affectionately. “Alright, hop back on the treadmill. And this time just focus on your breathing and try not to make eyes at the pretty technician,” you tease.

“No promises there,” Lando quips with a grin as he steps back onto the belt.

You just smile and shake your head as you start up the machine once more, unable to keep your own heart rate from quickening in anticipation of what promises to be a very special dinner date after the test is complete.

***

Several Months Later

You glance down nervously at your paddock pass as you make your way through the crowded paddock. As an unofficial member of Lando’s training team now, you have full access to the exclusive behind-the-scenes world of Formula 1. But despite months of dating the British driver, the glamorous circus still feels surreal.

Dodging golf carts and important looking people with headsets, you head for the McLaren garage. Lando had told you to meet him there before the start of the race. Your heart flutters, as it always does at the thought of seeing him again.

“Y/N!” Lando greets you brightly as you enter the garage. Engine roars echo around you as mechanics make final tweaks to the cars before wheeling them to the grid.

“Good luck today!” You tell Lando, leaning up on your toes to kiss him sweetly.

“With you here, how can I lose?” He grins down at you. His energy is infectious.

You chat together as the cars are lined up on the starting grid, Lando bouncing excitedly in his race suit. You squeeze his gloved hand. “Be safe out there.”

“Always am, love.” He winks before pulling on his helmet and climbing into the cockpit.

You make your way back to the McLaren hospitality suite to watch the start of the race. Your heart pounds as the lights go out and the F1 cars launch forward in a roar of engines. Lando makes a clean getaway, slotting into P5 heading into the first turn.

The race unfolds smoothly, Lando maintaining his position in the top five. You watch tensely on the monitors, hands clenched.

But on lap 38, disaster strikes. Heading into a fast sweeper, the Red Bull of Sergio Perez attempts a risky overtake maneuver on Lando’s inside. They collide in a shower of carbon fiber and a plume of smoke.

You gasp sharply as Lando’s car spins off into the gravel trap, coming to rest against the barrier at an abrupt stop. The McLaren crew monitor the radio channels anxiously.

“Lando, are you okay mate?” His engineer asks urgently.

“Yeh … I’m okay ...” Lando’s labored voice comes back. “Bit winded but I’m alright.”

You breathe a deep sigh of relief along with the crew. The medical car is quickly dispatched to the scene. Lando climbs unsteadily from the battered car, sitting down in the gravel trap as he awaits assistance.

Your adrenaline surging, you take off from the garage the moment you see Lando is out of the car safely. Jogging through the paddock, you make your way swiftly to the medical center.

As you rush in, Lando is just being helped onto an examination table by two medics. He’s dusty and sweaty, his hair sticking up at all angles from where he pulled off his helmet. But otherwise he seems intact.

“Lando!” You hurry over, emotions welling up at seeing him battered but in one piece.

“Y/N, hey ...” Lando greets you with a weary but reassuring smile. He reaches for your hand which you clutch tightly.

One medic cuts away the top of Lando’s racing suit, placing electrodes on his chest to monitor his heart rhythm. You hover anxiously as they check him over.

“Heart rate is quite elevated,” the doctor frowns as he reads the monitor. He glances between you and Lando with concern. “Any chest pain or tightness?”

Lando huffs a small laugh, shaking his head. He looks up at you, his green eyes glinting. “Nah, doc. She’s the reason for the fast heartbeat.”

You feel your cheeks flush as Lando grins. The medic looks confused.

“See, ever since Y/N came into my life, she’s made my heart race a mile a minute,” Lando explains cheekily.

You smack his arm but can’t help laughing too. Trust Lando to still be flirting from a hospital bed.

“Ah, young love,” the doctor chuckles. “Well, your heart may beat for her, but let’s still do a full check to be safe.”

Lando nods agreeably, though his gaze stays fixed on you. He winces slightly as they palpate his ribs and abdomen, checking for injuries.

You cling to his hand, emotionally drained from the scare but overwhelmed with relief that he seems okay. Lando keeps stealing glances at you through the examination.

Finally the doctor steps back. “All done. Amazingly, you’ve escaped with just some bruising. No breaks or internal injuries. You were lucky today.”

The medic packs up his equipment. “Get some rest and ice those sore spots. But overall good news. No reason you can’t race in two weeks’ time.”

“Phew, that’s a relief!” Lando says. He thanks the doctors as you help him down from the table.

Arm wrapped supportively around him, you make your slow way out of the medical center towards the McLaren motorhome.

“Thank you for being here,” Lando murmurs, leaning his head on your shoulder as you walk.

You kiss his dusty hair. “I’m just glad you’re okay. You scared me to death out there!”

“I know, sorry about that, love. It happened so fast.” He lifts his head to look at you sincerely. “But I’m alright. Just grateful to have you by my side.”

You stop, turning to face him fully. Reaching up, you caress his cheek gently. “I’ll always be right here by your side.”

Lando’s eyes shine. “Is it cheesy to say you make my heart race in the best way?”

Laughing softly, you pull him into a tender kiss. For this brief moment, nothing else matters but the two of you.

Lando sighs contentedly when you eventually pull back. “I’m so lucky to have you.”

You squeeze his hand, smiling up at him. “The feeling’s mutual. Now let’s get you rested up. I want my favorite driver back to full fitness ASAP.”

With his arm wrapped warmly around your shoulders, you’re reminded that no matter what challenges life brings, your hearts will keep racing together as one.

***

It’s a quiet night and you and Lando are cuddling in bed together after a long day. Lando’s arms are wrapped securely around you, your head resting comfortably on his chest. His fingers idly trace delicate patterns along your back as you lay pressed close, breathing in sync.

Though it’s late, you can tell Lando’s mind is still wide awake, trailing far from the coziness of your shared bed. His pensive silence prompts you to prop yourself up on one elbow, looking down at him with a curious smile.

“Penny for your thoughts, love?”

Lando blinks up at you before giving a small, distracted smile. “Oh, it’s nothing really ...”

You raise a knowing eyebrow. “Lando, I can always tell when something’s on your mind.” You brush a lock of hair back from his forehead tenderly. “Talk to me?”

Lando chews his lip, eyes darting away evasively. Finally he lets out a long breath, arms tightening around your waist. “I guess … I’ve just been thinking about when I picked you up earlier today.”

You think back to the afternoon when Lando swung by your lab after work like usual. “What about it?”

“Well, when I pulled up out front, I saw one of your patients leaving the exercise center,” Lando explains. His brow furrows slightly. “Some tall, muscular bloke in running shorts.”

“Oh, that was probably Brandon — he’s a sprinter I had in for VO2 max testing,” you reply casually before pausing. “Wait … you’re not jealous, are you?”

“No! No, of course not,” Lando says quickly. But the way his eyes shift away makes you think otherwise.

You frown slightly, snuggling closer against his chest. “Lando, you know you have absolutely no reason to be jealous. I only have eyes for you,” you murmur reassuringly.

Lando sighs, arms tightening around your back. “I know, I know. It’s stupid ...” He trails off, looking conflicted.

You lay a comforting hand along his jaw. “Talk to me, love. What’s going on in that head of yours?”

Lando meets your earnest gaze, emotions swirling in his eyes. “I just … I wonder sometimes why you picked me, you know? You meet guys like that every day. And I’m just ...” he shrugs self-consciously.

Your heart squeezes at the vulnerable admission. You tenderly stroke Lando’s cheek. “Hey … you listen to me. You’re the only one I want. All those other athletes are just patients to me. But you ...” You smile down at him adoringly. “You’re the one who makes my heart race with just a look. The one I want to spend all my time with. The one I love with my entire heart.”

The corner of Lando’s mouth lifts in a faint, tentative smile at your words. “Yeah?”

“Absolutely,” you whisper fervently. Leaning down, you capture his lips in a sweet, loving kiss. “You’re my once in a lifetime, Lando. My soulmate. Meeting you was destiny.”

Lando’s arms wrap tightly around you again, the last of the tension fading from his frame. “I’m sorry I got all insecure like that. I know I’m being silly.” He presses an apologetic kiss to your hair. “I don’t know what I did to deserve you.”

You nuzzle your face lovingly against his neck. “You were just yourself — that funny, charming, incredible guy I fell for the moment we met.” You lift your head to meet his eyes again. “I never stood a chance. My heart was yours from the start.”

A smile breaks across Lando’s face at last. “I really am the luckiest bloke in the world, aren’t I?”

“Damn right you are,” you say teasingly, making him laugh. Your expression softens. “But truly, you have absolutely nothing to worry about. My heart only races for you. It always will.”

Lando’s eyes gleam with renewed confidence and adoration as he rolls you both over so he’s hovering above you. “Well in that case, what do you say we get your heart racing again?” He murmurs playfully, brushing his nose against yours.

You grin up at him, wrapping your arms around his shoulders. “I’d say you’re on.”

Lando’s smile widens as he dips his head to meet your lips in a passionate kiss. Your pulse immediately quickens at his touch, heart thrumming as you arch up into him.

When Lando finally pulls back for air, his eyes are dancing. “Yep, definitely racing,” he laughs breathlessly, lifting your hand to his lips to kiss your pulse point.

You shake your head in amusement, heart overflowing with love for this man. “You’re the only one for me. Today, tomorrow, and always.”

Lando’s smile softens to something tender and reverent. “And you’re my once in a lifetime, Y/N.” He brushes his thumb along your cheek. “I love you.”

“I love you too,” you whisper. And as his lips find yours again, you let yourself get lost in his kiss, your racing hearts beating as one.

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babyleostuff · 11 months ago

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spreadsheet

𝜗𝜚 THEME: fluff, established relationship 𝜗𝜚 PAIRING: (architect)student!mingyu x fem!reader 𝜗𝜚 WORD COUNT: 980

SYNOPSIS: if there's one thing mingyu finds incredibly sexy, it's intelligence

“i give up.”

that was honestly the last thing you’d ever expect to hear from your boyfriend. kim mingyu never gave up, and even if - it wasn’t everyday that his ego allowed him to admit to failure.

confused, you looked up from your computer to see what finally managed to defeat him, just to be met with a very pouty, and a very annoyed boyfriend looking at the screen of his own computer, like he had some personal vendetta against it.

you quickly covered your mouth with your hand to hide the smile forming on your face. you didn’t need mingyu to think you were making fun of him. “weren’t you supposed to work on your exam project?” you asked, doing your best not to burst out laughing. there was just something about that hunk of a six foot two man with killer biceps who was sitting opposite you, and pouting like a five year old that made you cackle.

“yes, but i have to use a spreadsheet or whatever to sort out some of the information, and,” he sighed, “i have no idea how to use it.”

with a loud bang, mingyu’s forehead met the table, which would definitely leave a small bump he’d make you kiss better later. huh, so he really gave up.

“i don’t think i understand,” you crooked your head at him, pushing yours and his computers away, so you could lean over and place your hand at the nape of his neck. “kim mingyu, one of the best future architects, doesn't know how to use a spreadsheet?” your boyfriend was smart smart, there was no way he didn’t know a couple of formulas to sort out the data.

mingyu groaned loudly, and shook your hand off his neck. “don’t make fun of me baby,” with a whine, he lifted up his head, revealing big shiny puppy eyes, which were practically begging for your help. “as you said, i’m an architect, not a computer science guy!” he exclaimed, his lips turning more and more pouty with each word.

for a person that loved to make fun of coups and his pout, it didn’t seem like mingyu realised how big of a pouty baby he was himself.

“i don’t think you need to study computer science to know how to use a spreadsheet, gyu,” you said, and ran your thumb over his jutted out lip. “besides, you study maths and physics, shouldn’t you know how to use this kind of stuff?”

“if this is your way of making me feel better it’s not working,” mingyu huffed, grabbing your hand in his. “and i really need to figure this out, but i have no idea how. i tried watching tutorials, but i still don’t get it. like, the more i try to understand it the less sense it actually makes,” his breath ghosted your knuckles, as his lips moved against your fingers. “please tell me you’re an undercover tech guru, so you can do this for me. ”

you gave mingyu’s hand a little squeeze, and took his computer with your free hand, sliding it over to your side of the table.

“what are you doing?” he asked, confusion lacing his voice.

you shook your head in amusement, and squeezed his hand once again, as you transferred all of the necessary data into a new, empty spreadsheet. “i may not be a tech guru as you called it, but it’s a good thing you have a super smart girlfriend,” you murmured, focused on the screen, “that knows the basics of how to use a spreadsheet.”

you didn't have to look at mingyu to know that his eyes were wide and his mouth open in bewilderment - but it wasn't your fault - it's not like you ever had the opportunity to show off your skills before. besides, mingyu was so in love with you and he was so down bad that you didn't have to do anything special to make him look at you like you just invented a new element.

“it’s really not that hard, you just have to,” the quiet noise of you typing filled your living room for a moment, “you have to know which formals to use.”

mingyu couldn’t tear his eyes off you. how in the world did he manage to bag a girl that was not only insanely beautiful, but also smart as hell? though he couldn’t see what exactly you were doing (not that he cared about that, he wouldn’t understand any of it anyway), mingyu was sure you were doing magic with those damn spreadsheets.

“here,” you said with a proud smile a short while later, “is this what you were meant to do?” you turned the computer around for him to see the, yes - perfectly sorted data, just like his professor wanted them to be.

“you are so fucking hot.”

mingyu couldn’t help himself. he loved acting like he was the smartest in the room, but holy shit - his girlfriend was a genius, and he’d act all dumb just to have her fill out his spreadsheets.

“you are literally the most amazing thing ever, baby,” mingyu breathed, still looking at you with disbelief. “so so smart, and so so mine.”

you snickered, and threw a rolled up napkin at him. “calm down, gyu. that was nothing, seriously.”

“nothing?!” he exclaimed, offended. “nothing, you say? so why was i struggling with it for the past hours?”

“if you paid more attention in class i’m sure you’d manage perfectly on your own,” you said, suddenly shy under his stare. the lovesick look was truly overwhelming. “now, will i get something in return?”

mingyu's expression suddenly seemed to change from pure surprise and admiration to something that pretty much resembled smugness. “what do you have in mind, princess?” he asked, crooking his head at you.

you smiled and pointed your finger at your lips.

taglist (if you want to be added, check my masterlist): @jeonghansshitester @weird-bookworm @sea-moon-star @hanniehaee @wonwooz1 @byprettymar @edgaralienpoe @staranghae @itza-meee @eightlightstar @immabecreepin @whatsgyud @hyneyedfiz @honestlydopetree @vicehectic @dkswife @uniq-tastic @marisblogg @aaniag @daegutowns @carlesscat-thinklogic23 @embrace-themagic @ohmyhuenings @nidda13 @hrts4hanniehae @k-drama-adict @isabellah29 @f4iryjjosh @bangantokchy @mrswonwooo @bangtancultsposts @lllucere @athanasiasakura @onlyyjeonghan @haecien @caramyisabitchforsvtandbts @hannahhbahng @valgracia @ohmygodwhyareallusernamestaken @mirxzii @hhusbuds @wonranghaeee @rosiesauriostuff @gyuguys @tomodachiii @veryfabday @lilmochiandsuga @asasilentreader @mrsnervous @bewoyewo @sharonxdevi @wondipity @gyuguys @raginghellfire @treehouse-mouse @waldau @wonootnoot @hellodefthings @dokyeomkyeom @sourkimchi @bbysnw @hoichi02 @aaa-sia @haneulparadx @minvrsev @zozojella @wonootnoot @kimingyuslover @wntrei @honglynights @jihoonsbbygirl @uhdrienne @bloodcanbehot

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mostlysignssomeportents · 4 months ago

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With Great Power Came No Responsibility

I'm on a 20+ city book tour for my new novel PICKS AND SHOVELS. Catch me in NYC TONIGHT (26 Feb) with JOHN HODGMAN and at PENN STATE TOMORROW (Feb 27). More tour dates here. Mail-order signed copies from LA's Diesel Books.

Last night, I traveled to Toronto to deliver the annual Ursula Franklin Lecture at the University of Toronto's Innis College:

The lecture was called "With Great Power Came No Responsibility: How Enshittification Conquered the 21st Century and How We Can Overthrow It." It's the latest major speech in my series of talks on the subject, which started with last year's McLuhan Lecture in Berlin:

https://pluralistic.net/2024/01/30/go-nuts-meine-kerle/#ich-bin-ein-bratapfel

And continued with a summer Defcon keynote:

https://pluralistic.net/2024/08/17/hack-the-planet/#how-about-a-nice-game-of-chess

This speech specifically addresses the unique opportunities for disenshittification created by Trump's rapid unscheduled midair disassembly of the international free trade system. The US used trade deals to force nearly every country in the world to adopt the IP laws that make enshittification possible, and maybe even inevitable. As Trump burns these trade deals to the ground, the rest of the world has an unprecedented opportunity to retaliate against American bullying by getting rid of these laws and producing the tools, devices and services that can protect every tech user (including Americans) from being ripped off by US Big Tech companies.

I'm so grateful for the chance to give this talk. I was hosted for the day by the Centre for Culture and Technology, which was founded by Marshall McLuhan, and is housed in the coach house he used for his office. The talk itself took place in Innis College, named for Harold Innis, who is definitely the thinking person's Marshall McLuhan. What's more, I was mentored by Innis's daughter, Anne Innis Dagg, a radical, brilliant feminist biologist who pretty much invented the field of giraffology:

https://pluralistic.net/2020/02/19/pluralist-19-feb-2020/#annedagg

But with all respect due to Anne and her dad, Ursula Franklin is the thinking person's Harold Innis. A brilliant scientist, activist and communicator who dedicated her life to the idea that the most important fact about a technology wasn't what it did, but who it did it for and who it did it to. Getting to work out of McLuhan's office to present a talk in Innis's theater that was named after Franklin? Swoon!

https://en.wikipedia.org/wiki/Ursula_Franklin

Here's the text of the talk, lightly edited:

I know tonight’s talk is supposed to be about decaying tech platforms, but I want to start by talking about nurses.

A January 2025 report from Groundwork Collective documents how increasingly nurses in the USA are hired through gig apps – "Uber for nurses” – so nurses never know from one day to the next whether they're going to work, or how much they'll get paid.

There's something high-tech going on here with those nurses' wages. These nursing apps – a cartel of three companies, Shiftkey, Shiftmed and Carerev – can play all kinds of games with labor pricing.

Before Shiftkey offers a nurse a shift, it purchases that worker's credit history from a data-broker. Specifically, it pays to find out how much credit-card debt the nurse is carrying, and whether it is overdue.

The more desperate the nurse's financial straits are, the lower the wage on offer. Because the more desperate you are, the less you'll accept to come and do the gruntwork of caring for the sick, the elderly, and the dying.

Now, there are lots of things going on here, and they're all terrible. What's more, they are emblematic of “enshittification,” the word I coined to describe the decay of online platforms.

When I first started writing about this, I focused on the external symptology of enshittification, a three stage process:

First, the platform is good to its end users, while finding a way to lock them in.

Like Google, which minimized ads and maximized spending on engineering for search results, even as they bought their way to dominance, bribing every service or product with a search box to make it a Google search box.

So no matter what browser you used, what mobile OS you used, what carrier you had, you would always be searching on Google by default. This got so batshit that by the early 2020s, Google was spending enough money to buy a whole-ass Twitter, every year or two, just to make sure that no one ever tried a search engine that wasn't Google.

That's stage one: be good to end users, lock in end users.

Stage two is when the platform starts to abuse end users to tempt in and enrich business customers. For Google, that’s advertisers and web publishers. An ever-larger fraction of a Google results page is given over to ads, which are marked with ever-subtler, ever smaller, ever grayer labels. Google uses its commercial surveillance data to target ads to us.

So that's stage two: things get worse for end users and get better for business customers.

But those business customers also get locked into the platform, dependent on those customers. Once businesses are getting as little as 10% of their revenue from Google, leaving Google becomes an existential risk. We talk a lot about Google's "monopoly" power, which is derived from its dominance as a seller. But Google is also a monopsony, a powerful buyer.

So now you have Google acting as a monopolist to its users (stage one), and a monoposonist for its business customers (stage two) and here comes stage three: where Google claws back all the value in the platform, save a homeopathic residue calculated to keep end users locked in, and business customers locked to those end users.

Google becomes enshittified.

In 2019, Google had a turning point. Search had grown as much as it possibly could. More than 90% of us used Google for search, and we searched for everything. Any thought or idle question that crossed our minds, we typed into Google.

How could Google grow? There were no more users left to switch to Google. We weren't going to search for more things. What could Google do?

Well, thanks to internal memos published during last year's monopoly trial against Google, we know what they did. They made search worse. They reduced the system's accuracy it so you had to search twice or more to get to the answer, thus doubling the number of queries, and doubling the number of ads.

Meanwhile, Google entered into a secret, illegal collusive arrangement with Facebook, codenamed Jedi Blue, to rig the ad market, fixing prices so advertisers paid more and publishers got less.

And that's how we get to the enshittified Google of today, where every query serves back a blob of AI slop, over five paid results tagged with the word AD in 8-point, 10% grey on white type, which is, in turn, over ten spammy links from SEO shovelware sites filled with more AI slop.

And yet, we still keep using Google, because we're locked into it. That's enshittification, from the outside. A company that's good to end users, while locking them in. Then it makes things worse for end users, to make things better for business customers, while locking them in. Then it takes all the value for itself and turns into a giant pile of shit.

Enshittification, a tragedy in three acts.

I started off focused on the outward signs of enshittification, but I think it's time we start thinking about what's going in inside the companies to make enshittification possible.

What is the technical mechanism for enshittification? I call it twiddling. Digital businesses have infinite flexibility, bequeathed to them by the marvellously flexible digital computers they run on. That means that firms can twiddle the knobs that control the fundamental aspects of their business. Every time you interact with a firm, everything is different: prices, costs, search rankings, recommendations.

Which takes me back to our nurses. This scam, where you look up the nurse's debt load and titer down the wage you offer based on it in realtime? That's twiddling. It's something you can only do with a computer. The bosses who are doing this aren't more evil than bosses of yore, they just have better tools.

Note that these aren't even tech bosses. These are health-care bosses, who happen to have tech.

Digitalization – weaving networked computers through a firm or a sector – enables this kind of twiddling that allows firms to shift value around, from end users to business customers, from business customers back to end users, and eventually, inevitably, to themselves.

And digitalization is coming to every sector – like nursing. Which means enshittification is coming to every sector – like nursing.

The legal scholar Veena Dubal coined a term to describe the twiddling that suppresses the wages of debt-burdened nurses. It's called "Algorithmic Wage Discrimination," and it follows the gig economy.

The gig economy is a major locus of enshittification, and it’s the largest tear in the membrane separating the virtual world from the real world. Gig work, where your shitty boss is a shitty app, and you aren't even allowed to call yourself an employee.

Uber invented this trick. Drivers who are picky about the jobs the app puts in front of them start to get higher wage offers. But if they yield to temptation and take some of those higher-waged option, then the wage starts to go down again, in random intervals, by small increments, designed to be below the threshold for human perception. Not so much boiling the frog as poaching it, until the Uber driver has gone into debt to buy a new car, and given up the side hustles that let them be picky about the rides they accepted. Then their wage goes down, and down, and down.

Twiddling is a crude trick done quickly. Any task that's simple but time consuming is a prime candidate for automation, and this kind of wage-theft would be unbearably tedious, labor-intensive and expensive to perform manually. No 19th century warehouse full of guys with green eyeshades slaving over ledgers could do this. You need digitalization.

Twiddling nurses' hourly wages is a perfect example of the role digitization pays in enshittification. Because this kind of thing isn't just bad for nurses – it's bad for patients, too. Do we really think that paying nurses based on how desperate they are, at a rate calculated to increase that desperation, and thus decrease the wage they are likely to work for, is going to result in nurses delivering the best care?

Do you want to your catheter inserted by a nurse on food stamps, who drove an Uber until midnight the night before, and skipped breakfast this morning in order to make rent?

This is why it’s so foolish to say "If you're not paying for the product, you're the product." “If you’re not paying for the product” ascribes a mystical power to advertising-driven services: the power to bypass our critical faculties by surveilling us, and data-mining the resulting dossiers to locate our mental bind-spots, and weaponize them to get us to buy anything an advertiser is selling.

In this formulation, we are complicit in our own exploitation. By choosing to use "free" services, we invite our own exploitation by surveillance capitalists who have perfected a mind-control ray powered by the surveillance data we're voluntarily handing over by choosing ad-driven services.

The moral is that if we only went back to paying for things, instead of unrealistically demanding that everything be free, we would restore capitalism to its functional, non-surveillant state, and companies would start treating us better, because we'd be the customers, not the products.

That's why the surveillance capitalism hypothesis elevates companies like Apple as virtuous alternatives. Because Apple charges us money, rather than attention, it can focus on giving us better service, rather than exploiting us.

There's a superficially plausible logic to this. After all, in 2022, Apple updated its iOS operating system, which runs on iPhones and other mobile devices, introducing a tick box that allowed you to opt out of third-party surveillance, most notably Facebook’s.

96% of Apple customers ticked that box. The other 4% were, presumably drunk, or Facebook employees, or Facebook employees who were drunk. Which makes sense, because if I worked for Facebook, I'd be drunk all the time.

So on the face of it, it seems like Apple isn't treating its customers like "the product." But simultaneously with this privacy measure, Apple was secretly turning on its own surveillance system for iPhone owners, which would spy on them in exactly the way Facebook had, for exactly the same purpose: to target ads to you based on the places you'd been, the things you'd searched for, the communications you'd had, the links you'd clicked.

Apple didn't ask its customers for permission to spy on them. It didn't let opt out of this spying. It didn’t even tell them about it, and when it was caught, Apple lied about it.

It goes without saying that the $1000 Apple distraction rectangle in your pocket is something you paid for. The fact that you've paid for it doesn't stop Apple from treating you as the product. Apple treats its business customers – app vendors – like the product, screwing them out of 30 cents on every dollar they bring in, with mandatory payment processing fees that are 1,000% higher than the already extortionate industry norm.

Apple treats its end users – people who shell out a grand for a phone – like the product, spying on them to help target ads to them.

Apple treats everyone like the product.

This is what's going on with our gig-app nurses: the nurses are the product. The patients are the product. The hospitals are the product. In enshittification, "the product" is anyone who can be productized.

Fair and dignified treatment is not something you get as a customer loyalty perk, in exchange for parting with your money, rather than your attention. How do you get fair and dignified treatment? Well, I'm gonna get to that, but let's stay with our nurses for a while first.

The nurses are the product, and they're being twiddled, because they've been conscripted into the tech industry, via the digitalization of their own industry.

It's tempting to blame digitalization for this. But tech companies were not born enshittified. They spent years – decades – making pleasing products. If you're old enough to remember the launch of Google, you'll recall that, at the outset, Google was magic.

You could Ask Jeeves questions for a million years, you could load up Altavista with ten trillion boolean search operators meant to screen out low-grade results, and never come up with answers as crisp, as useful, as helpful, as the ones you'd get from a few vaguely descriptive words in a Google search-bar.

There's a reason we all switched to Google. Why so many of us bought iPhones. Why we joined our friends on Facebook. All of these services were born digital. They could have enshittified at any time. But they didn't – until they did. And they did it all at once.

If you were a nurse, and every patient that staggered into the ER had the same dreadful symptoms, you'd call the public health department and report a suspected outbreak of a new and dangerous epidemic.

Ursula Franklin held that technology's outcomes were not preordained. They are the result of deliberate choices. I like that very much, it's a very science fictional way of thinking about technology. Good science fiction isn't merely about what the technology does, but who it does it for, and who it does it to.

Those social factors are far more important than the mere technical specifications of a gadget. They're the difference between a system that warns you when you're about to drift out of your lane, and a system that tells your insurer that you nearly drifted out of your lane, so they can add $10 to your monthly premium.

They’re the difference between a spell checker that lets you know you've made a typo, and bossware that lets your manager use the number of typos you made this quarter so he can deny your bonus.

They’re the difference between an app that remembers where you parked your car, and an app that uses the location of your car as a criteria for including you in a reverse warrant for the identities of everyone in the vicinity of an anti-government protest.

I believe that enshittification is caused by changes not to technology, but to the policy environment. These are changes to the rules of the game, undertaken in living memory, by named parties, who were warned at the time about the likely outcomes of their actions, who are today very rich and respected, and face no consequences or accountability for their role in ushering in the enshittocene. They venture out into polite society without ever once wondering if someone is sizing them up for a pitchfork.

In other words: I think we created a crimogenic environment, a perfect breeding pool for the most pathogenic practices in our society, that have therefore multiplied, dominating decision-making in our firms and states, leading to a vast enshittening of everything.

And I think there's good news there, because if enshittification isn't the result a new kind of evil person, or the great forces of history bearing down on the moment to turn everything to shit, but rather the result of specific policy choices, then we can reverse those policies, make better ones and emerge from the enshittocene, consigning the enshitternet to the scrapheap of history, a mere transitional state between the old, good internet, and a new, good internet.

I'm not going to talk about AI today, because oh my god is AI a boring, overhyped subject. But I will use a metaphor about AI, about the limited liability company, which is a kind of immortal, artificial colony organism in which human beings serve as a kind of gut flora. My colleague Charlie Stross calls corporations "slow AI.”

So you've got these slow AIs whose guts are teeming with people, and the AI's imperative, the paperclip it wants to maximize, is profit. To maximize profits, you charge as much as you can, you pay your workers and suppliers as little as you can, you spend as little as possible on safety and quality.

Every dollar you don't spend on suppliers, workers, quality or safety is a dollar that can go to executives and shareholders. So there's a simple model of the corporation that could maximize its profits by charging infinity dollars, while paying nothing to its workers or suppliers, and ignoring quality and safety.

But that corporation wouldn't make any money, for the obvious reasons that none of us would buy what it was selling, and no one would work for it or supply it with goods. These constraints act as disciplining forces that tamp down the AI's impulse to charge infinity and pay nothing.

In tech, we have four of these constraints, anti-enshittificatory sources of discipline that make products and services better, pay workers more, and keep executives’ and shareholders' wealth from growing at the expense of customers, suppliers and labor.

The first of these constraints is markets. All other things being equal, a business that charges more and delivers less will lose customers to firms that are more generous about sharing value with workers, customers and suppliers.

This is the bedrock of capitalist theory, and it's the ideological basis for competition law, what our American cousins call "antitrust law."

The first antitrust law was 1890's Sherman Act, whose sponsor, Senator John Sherman, stumped for it from the senate floor, saying:

If we will not endure a King as a political power we should not endure a King over the production, transportation, and sale of the necessaries of life. If we would not submit to an emperor we should not submit to an autocrat of trade with power to prevent competition and to fix the price of any commodity.

Senator Sherman was reflecting the outrage of the anitmonopolist movement of the day, when proprietors of monopolistic firms assumed the role of dictators, with the power to decide who would work, who would starve, what could be sold, and what it cost.

Lacking competitors, they were too big to fail, too big to jail, and too big to care. As Lily Tomlin used to put it in her spoof AT&T ads on SNL: "We don't care. We don't have to. We're the phone company.”

So what happened to the disciplining force of competition? We killed it. Starting 40-some years ago, the Reagaonomic views of the Chicago School economists transformed antitrust. They threw out John Sherman's idea that we need to keep companies competitive to prevent the emergence of "autocrats of trade,"and installed the idea that monopolies are efficient.

In other words, if Google has a 90% search market share, which it does, then we must infer that Google is the best search engine ever, and the best search engine possible. The only reason a better search engine hasn't stepped in is that Google is so skilled, so efficient, that there is no conceivable way to improve upon it.

We can tell that Google is the best because it has a monopoly, and we can tell that the monopoly is good because Google is the best.

So 40 years ago, the US – and its major trading partners – adopted an explicitly pro-monopoly competition policy.

Now, you'll be glad to hear that this isn't what happened to Canada. The US Trade Rep didn't come here and force us to neuter our competition laws. But don't get smug! The reason that didn't happen is that it didn't have to. Because Canada had no competition law to speak of, and never has.

In its entire history, the Competition Bureau has challenged three mergers, and it has halted precisely zero mergers, which is how we've ended up with a country that is beholden to the most mediocre plutocrats imaginable like the Irvings, the Westons, the Stronachs, the McCains and the Rogerses.

The only reason these chinless wonders were able to conquer this country Is that the Americans had been crushing their monopolists before they could conquer the US and move on to us. But 40 years ago, the rest of the world adopted the Chicago School's pro-monopoly "consumer welfare standard,” and we got…monopolies.

Monopolies in pharma, beer, glass bottles, vitamin C, athletic shoes, microchips, cars, mattresses, eyeglasses, and, of course, professional wrestling.

Remember: these are specific policies adopted in living memory, by named individuals, who were warned, and got rich, and never faced consequences. The economists who conceived of these policies are still around today, polishing their fake Nobel prizes, teaching at elite schools, making millions consulting for blue-chip firms.

When we confront them with the wreckage their policies created, they protest their innocence, maintaining – with a straight face – that there's no way to affirmatively connect pro-monopoly policies with the rise of monopolies.

It's like we used to put down rat poison and we didn't have a rat problem. Then these guys made us stop, and now rats are chewing our faces off, and they're making wide innocent eyes, saying, "How can you be sure that our anti-rat-poison policies are connected to global rat conquest? Maybe this is simply the Time of the Rat! Maybe sunspots caused rats to become more fecund than at any time in history! And if they bought the rat poison factories and shut them all down, well, so what of it? Shutting down rat poison factories after you've decided to stop putting down rat poison is an economically rational, Pareto-optimal decision."

Markets don't discipline tech companies because they don't compete with rivals, they buy them. That's a quote, from Mark Zuckerberg: “It is better to buy than to compete.”

Which is why Mark Zuckerberg bought Instagram for a billion dollars, even though it only had 12 employees and 25m users. As he wrote in a spectacularly ill-advised middle-of-the-night email to his CFO, he had to buy Instagram, because Facebook users were leaving Facebook for Instagram. By buying Instagram, Zuck ensured that anyone who left Facebook – the platform – would still be a prisoner of Facebook – the company.

Despite the fact that Zuckerberg put this confession in writing, the Obama administration let him go ahead with the merger, because every government, of every political stripe, for 40 years, adopted the posture that monopolies were efficient.

Now, think about our twiddled, immiserated nurses. Hospitals are among the most consolidated sectors in the US. First, we deregulated pharma mergers, and the pharma companies gobbled each other up at the rate of naughts, and they jacked up the price of drugs. So hospitals also merged to monopoly, a defensive maneuver that let a single hospital chain corner the majority of a region or city and say to the pharma companies, "either you make your products cheaper, or you can't sell them to any of our hospitals."

Of course, once this mission was accomplished, the hospitals started screwing the insurers, who staged their own incestuous orgy, buying and merging until most Americans have just three or two insurance options. This let the insurers fight back against the hospitals, but left patients and health care workers defenseless against the consolidated power of hospitals, pharma companies, pharmacy benefit managers, group purchasing organizations, and other health industry cartels, duopolies and monopolies.

Which is why nurses end up signing on to work for hospitals that use these ghastly apps. Remember, there's just three of these apps, replacing dozens of staffing agencies that once competed for nurses' labor.

Meanwhile, on the patient side, competition has never exercised discipline. No one ever shopped around for a cheaper ambulance or a better ER while they were having a heart attack. The price that people are willing to pay to not die is “everything they have.”

So you have this sector that has no business being a commercial enterprise in the first place, losing what little discipline they faced from competition, paving the way for enshittification.

But I said there are four forces that discipline companies. The second one of these forces is regulation, discipline imposed by states.

It’s a mistake to see market discipline and state discipline as two isolated realms. They are intimately connected. Because competition is a necessary condition for effective regulation.

Let me put this in terms that even the most ideological libertarians can understand. Say you think there should be precisely one regulation that governments should enforce: honoring contracts. For the government to serve as referee in that game, it must have the power to compel the players to honor their contracts. Which means that the smallest government you can have is determined by the largest corporation you're willing to permit.

So even if you're the kind of Musk-addled libertarian who can no longer open your copy of Atlas Shrugged because the pages are all stuck together, who pines for markets for human kidneys, and demands the right to sell yourself into slavery, you should still want a robust antitrust regime, so that these contracts can be enforced.

When a sector cartelizes, when it collapses into oligarchy, when the internet turns into "five giant websites, each filled with screenshots of the other four," then it captures its regulators.

After all, a sector with 100 competing companies is a rabble, at each others' throats. They can't agree on anything, especially how they're going to lobby.

While a sector of five companies – or four – or three – or two – or one – is a cartel, a racket, a conspiracy in waiting. A sector that has been boiled down to a mere handful of firms can agree on a common lobbying position.

What's more, they are so insulated from "wasteful competition" that they are aslosh in cash that they can mobilize to make their regulatory preferences into regulations. In other words, they can capture their regulators.

“Regulatory capture" may sound abstract and complicated, so let me put it in concrete terms. In the UK, the antitrust regulator is called the Competition and Markets Authority, run – until recently – by Marcus Bokkerink. The CMA has been one of the world's most effective investigators and regulators of Big Tech fuckery.

Last month, UK PM Keir Starmer fired Bokkerink and replaced him with Doug Gurr, the former head of Amazon UK. Hey, Starmer, the henhouse is on the line, they want their fox back.

But back to our nurses: there are plenty of examples of regulatory capture lurking in that example, but I'm going to pick the most egregious one, the fact that there are data brokers who will sell you information about the credit card debts of random Americans.

This is because the US Congress hasn't passed a new consumer privacy law since 1988, when Ronald Reagan signed a law called the Video Privacy Protection Act that bans video store clerks from telling newspapers which VHS cassettes you took home. The fact that Congress hasn't updated Americans' privacy protections since Die Hard was in theaters isn't a coincidence or an oversight. It is the expensively purchased inaction of a heavily concentrated – and thus wildly profitable – privacy-invasion industry that has monetized the abuse of human rights at unimaginable scale.

The coalition in favor of keeping privacy law frozen since the season finale of St Elsewhere keeps growing, because there is an unbounded set of way to transform the systematic invasion of our human rights into cash. There's a direct line from this phenomenon to nurses whose paychecks go down when they can't pay their credit-card bills.

So competition is dead, regulation is dead, and companies aren't disciplined by markets or by states.

But there are four forces that discipline firms, contributing to an inhospitable environment for the reproduction of sociopathic. enshittifying monsters.

So let's talk about those other two forces. The first is interoperability, the principle of two or more things working together. Like, you can put anyone's shoelaces in your shoes, anyone's gas in your gas tank, and anyone's lightbulbs in your light-socket. In the non-digital world, interop takes a lot of work, you have to agree on the direction, pitch, diameter, voltage, amperage and wattage for that light socket, or someone's gonna get their hand blown off.

But in the digital world, interop is built in, because there's only one kind of computer we know how to make, the Turing-complete, universal, von Neumann machine, a computing machine capable of executing every valid program.

Which means that for any enshittifying program, there's a counterenshittificatory program waiting to be run. When HP writes a program to ensure that its printers reject third-party ink, someone else can write a program to disable that checking.

For gig workers, antienshittificatory apps can do yeoman duty. For example, Indonesian gig drivers formed co-ops, that commission hackers to write modifications for their dispatch apps. For example, the taxi app won't book a driver to pick someone up at a train station, unless they're right outside, but when the big trains pull in that's a nightmare scene of total, lethal chaos.

So drivers have an app that lets them spoof their GPS, which lets them park up around the corner, but have the app tell their bosses that they're right out front of the station. When a fare arrives, they can zip around and pick them up, without contributing to the stationside mishegas.

In the USA, a company called Para shipped an app to help Doordash drivers get paid more. You see, Doordash drivers make most of their money on tips, and the Doordash driver app hides the tip amount until you accept a job, meaning you don't know whether you're accepting a job that pays $1.50 or $11.50 with tip, until you agree to take it. So Para made an app that extracted the tip amount and showed it to drivers before they clocked on.

But Doordash shut it down, because in America, apps like Para are illegal. In 1998, Bill Clinton signed a law called the Digital Millennium Copyright Act, and section 1201 of the DMCA makes is a felony to "bypass an access control for a copyrighted work," with penalties of $500k and a 5-year prison sentence for a first offense. So just the act of reverse-engineering an app like the Doordash app is a potential felony, which is why companies are so desperately horny to get you to use their apps rather than their websites.

The web is open, apps are closed. The majority of web users have installed an ad blocker (which is also a privacy blocker). But no one installs an ad blocker for an app, because it's a felony to distribute that tool, because you have to reverse-engineer the app to make it. An app is just a website wrapped in enough IP so that the company that made it can send you to prison if you dare to modify it so that it serves your interests rather than theirs.

Around the world, we have enacted a thicket of laws, we call “IP laws,” that make it illegal to modify services, products, and devices, so that they serve your interests, rather than the interests of the shareholders.

Like I said, these laws were enacted in living memory, by people who are among us, who were warned about the obvious, eminently foreseeable consequences of their reckless plans, who did it anyway.

Back in 2010, two ministers from Stephen Harper's government decided to copy-paste America's Digital Millennium Copyright Act into Canadian law. They consulted on the proposal to make it illegal to reverse engineer and modify services, products and devices, and they got an earful! 6,138 Canadians sent in negative comments on the consultation. They warned that making it illegal to bypass digital locks would interfere with repair of devices as diverse as tractors, cars, and medical equipment, from ventilators to insulin pumps.

These Canadians warned that laws banning tampering with digital locks would let American tech giants corner digital markets, forcing us to buy our apps and games from American app stores, that could cream off any commission they chose to levy. They warned that these laws were a gift to monopolists who wanted to jack up the price of ink; that these copyright laws, far from serving Canadian artists would lock us to American platforms. Because every time someone in our audience bought a book, a song, a game, a video, that was locked to an American app, it could never be unlocked.

So if we, the creative workers of Canada, tried to migrate to a Canadian store, our audience couldn't come with us. They couldn't move their purchases from the US app to a Canadian one.

6,138 Canadians told them this, while just 54 respondents sided with Heritage Minister James Moore and Industry Minister Tony Clement. Then, James Moore gave a speech, at the International Chamber of Commerce meeting here in Toronto, where he said he would only be listening to the 54 cranks who supported his terrible ideas, on the grounds that the 6,138 people who disagreed with him were "babyish…radical extremists."

So in 2012, we copied America's terrible digital locks law into the Canadian statute book, and now we live in James Moore and Tony Clement's world, where it is illegal to tamper with a digital lock. So if a company puts a digital lock on its product they can do anything behind that lock, and it's a crime to undo it.

For example, if HP puts a digital lock on its printers that verifies that you're not using third party ink cartridges, or refilling an HP cartridge, it's a crime to bypass that lock and use third party ink. Which is how HP has gotten away with ratcheting the price of ink up, and up, and up.

Printer ink is now the most expensive fluid that a civilian can purchase without a special permit. It's colored water that costs $10k/gallon, which means that you print out your grocery lists with liquid that costs more than the semen of a Kentucky Derby-winning stallion.

That's the world we got from Clement and Moore, in living memory, after they were warned, and did it anyway. The world where farmers can't fix their tractors, where independent mechanics can't fix your car, where hospitals during the pandemic lockdowns couldn't service their failing ventilators, where every time a Canadian iPhone user buys an app from a Canadian software author, every dollar they spend takes a round trip through Apple HQ in Cupertino, California and comes back 30 cents lighter.

Let me remind you this is the world where a nurse can't get a counter-app, a plug-in, for the “Uber for nurses” app they have to use to get work, that lets them coordinate with other nurses to refuse shifts until the wages on offer rise to a common level or to block surveillance of their movements and activity.

Interoperability was a major disciplining force on tech firms. After all, if you make the ads on your website sufficiently obnoxious, some fraction of your users will install an ad-blocker, and you will never earn another penny from them. Because no one in the history of ad-blockers has ever uninstalled an ad-blocker. But once it's illegal to make an ad-blocker, there's no reason not to make the ads as disgusting, invasive, obnoxious as you can, to shift all the value from the end user to shareholders and executives.

So we get monopolies and monopolies capture their regulators, and they can ignore the laws they don't like, and prevent laws that might interfere with their predatory conduct – like privacy laws – from being passed. They get new laws passed, laws that let them wield governmental power to prevent other companies from entering the market.

So three of the four forces are neutralized: competition, regulation, and interoperability. That left just one disciplining force holding enshittification at bay: labor.

Tech workers are a strange sort of workforce, because they have historically been very powerful, able to command high wages and respect, but they did it without joining unions. Union density in tech is abysmal, almost undetectable. Tech workers' power didn't come from solidarity, it came from scarcity. There weren't enough workers to fill the jobs going begging, and tech workers are unfathomnably productive. Even with the sky-high salaries tech workers commanded, every hour of labor they put in generated far more value for their employers.

Faced with a tight labor market, and the ability to turn every hour of tech worker overtime into gold, tech bosses pulled out all the stops to motivate that workforce. They appealed to workers' sense of mission, convinced them they were holy warriors, ushering in a new digital age. Google promised them they would "organize the world's information and make it useful.” Facebook promised them they would “make the world more open and connected."

There's a name for this tactic: the librarian Fobazi Ettarh calls it "vocational awe." That’s where an appeal to a sense of mission and pride is used to motivate workers to work for longer hours and worse pay.

There are all kinds of professions that run on vocational awe: teaching, daycares and eldercare, and, of course, nursing.

Techies are different from those other workers though, because they've historically been incredibly scarce, which meant that while bosses could motivate them to work on projects they believed in, for endless hours, the minute bosses ordered them to enshittify the projects they'd missed their mothers' funerals to ship on deadline these workers would tell their bosses to fuck off.

If their bosses persisted in these demands, the techies would walk off the job, cross the street, and get a better job the same day.

So for many years, tech workers were the fourth and final constraint, holding the line after the constraints of competition, regulation and interop slipped away. But then came the mass tech layoffs. 260,000 in 2023; 150,000 in 2024; tens of thousands this year, with Facebook planning a 5% headcount massacre while doubling its executive bonuses.

Tech workers can't tell their bosses to go fuck themselves anymore, because there's ten other workers waiting to take their jobs.

Now, I promised I wouldn't talk about AI, but I have to break that promise a little, just to point out that the reason tech bosses are so horny for AI Is because they think it'll let them fire tech workers and replace them with pliant chatbots who'll never tell them to fuck off.

So that's where enshittification comes from: multiple changes to the environment. The fourfold collapse of competition, regulation, interoperability and worker power creates an enshittogenic environment, where the greediest, most sociopathic elements in the body corporate thrive at the expense of those elements that act as moderators of their enshittificatory impulses.

We can try to cure these corporations. We can use antitrust law to break them up, fine them, force strictures upon them. But until we fix the environment, other the contagion will spread to other firms.

So let's talk about how we create a hostile environment for enshittifiers, so the population and importance of enshittifying agents in companies dwindles to 1990s levels. We won't get rid of these elements. So long as the profit motive is intact, there will be people whose pursuit of profit is pathological, unmoderated by shame or decency. But we can change the environment so that these don't dominate our lives.

Let's talk about antitrust. After 40 years of antitrust decline, this decade has seen a massive, global resurgence of antitrust vigor, one that comes in both left- and right-wing flavors.

Over the past four years, the Biden administration’s trustbusters at the Federal Trade Commission, Department of Justice and Consumer Finance Protection Bureau did more antitrust enforcement than all their predecessors for the past 40 years combined.

There's certainly factions of the Trump administration that are hostile to this agenda but Trump's antitrust enforcers at the DoJ and FTC now say that they'll preserve and enforce Biden's new merger guidelines, which stop companies from buying each other up, and they've already filed suit to block a giant tech merger.

Of course, last summer a judge found Google guilty of monopolization, and now they're facing a breakup, which explains why they've been so generous and friendly to the Trump administration.

Meanwhile, in Canada, our toothless Competition Bureau's got fitted for a set of titanium dentures last June, when Bill C59 passed Parliament, granting sweeping new powers to our antitrust regulator.

It's true that UK PM Keir Starmer just fired the head of the UK Competition and Markets Authority and replaced him with the ex-boss of Amazon UK boss.But the thing that makes that so tragic is that the UK CMA had been doing astonishingly great work under various conservative governments.

In the EU, they've passed the Digital Markets Act and the Digital Services Act, and they're going after Big Tech with both barrels. Other countries around the world – Australia, Germany, France, Japan, South Korea and China (yes, China!) – have passed new antitrust laws, and launched major antitrust enforcement actions, often collaborating with each other.

So you have the UK Competition and Markets Authority using its investigatory powers to research and publish a deep market study on Apple's abusive 30% app tax, and then the EU uses that report as a roadmap for fining Apple, and then banning Apple's payments monopoly under new regulations.Then South Korea and Japan trustbusters translate the EU's case and win nearly identical cases in their courts

What about regulatory capture? Well, we're starting to see regulators get smarter about reining in Big Tech. For example, the EU's Digital Markets Act and Digital Services Act were designed to bypass the national courts of EU member states, especially Ireland, the tax-haven where US tech companies pretend to have their EU headquarters.

The thing about tax havens is that they always turn into crime havens, because if Apple can pretend to be Irish this week, it can pretend to be Maltese or Cypriot or Luxembourgeois next week. So Ireland has to let US Big Tech companies ignore EU privacy laws and other regulations, or it'll lose them to sleazier, more biddable competitor nations.

So from now on, EU tech regulation is getting enforced in the EU's federal courts, not in national courts, treating the captured Irish courts as damage and routing around them.

Canada needs to strengthen its own tech regulation enforcement, unwinding monopolistic mergers from the likes of Bell and Rogers, but most of all, Canada needs to pursue an interoperability agenda.

Last year, Canada passed two very exciting bills: Bill C244, a national Right to Repair law; and Bill C294, an interoperability law. Nominally, both of these laws allow Canadians to fix everything from tractors to insulin pumps, and to modify the software in their devices from games consoles to printers, so they will work with third party app stores, consumables and add-ons.

However, these bills are essentially useless, because these bills don’t permit Canadians to acquire tools to break digital locks. So you can modify your printer to accept third party ink, or interpret a car's diagnostic codes so any mechanic can fix it, but only if there isn't a digital lock stopping you from doing so, because giving someone a tool to break a digital lock remains illegal thanks to the law that James Moore and Tony Clement shoved down the nation's throat in 2012.

And every single printer, smart speaker, car, tractor, appliance, medical implant and hospital medical device has a digital lock that stops you from fixing it, modifying it, or using third party parts, software, or consumables in it.

Which means that these two landmark laws on repair and interop are useless. So why not get rid of the 2012 law that bans breaking digital locks? Because these laws are part of our trade agreement with the USA. This is a law needed to maintain tariff-free access to US markets.

I don’t know if you've heard, but Donald Trump is going to impose a 25%, across-the-board tariff against Canadian exports. Trudeau's response is to impose retaliatory tariffs, which will make every American product that Canadians buy 25% more expensive. This is a very weird way to punish America!

You know what would be better? Abolish the Canadian laws that protect US Big Tech companies from Canadian competition. Make it legal to reverse-engineer, jailbreak and modify American technology products and services. Don't ask Facebook to pay a link tax to Canadian newspapers, make it legal to jailbreak all of Meta's apps and block all the ads in them, so Mark Zuckerberg doesn't make a dime off of us.

Make it legal for Canadian mechanics to jailbreak your Tesla and unlock every subscription feature, like autopilot and full access to your battery, for one price, forever. So you get more out of your car, and when you sell it, then next owner continues to enjoy those features, meaning they'll pay more for your used car.

That's how you hurt Elon Musk: not by being performatively appalled at his Nazi salutes. That doesn't cost him a dime. He loves the attention. No! Strike at the rent-extracting, insanely high-margin aftermarket subscriptions he relies on for his Swastikar business. Kick that guy right in the dongle!

Let Canadians stand up a Canadian app store for Apple devices, one that charges 3% to process transactions, not 30%. Then, every Canadian news outlet that sells subscriptions through an app, and every Canadian software author, musician and writer who sells through a mobile platform gets a 25% increase in revenues overnight, without signing up a single new customer.

But we can sign up new customers, by selling jailbreaking software and access to Canadian app stores, for every mobile device and games console to everyone in the world, and by pitching every games publisher and app maker on selling in the Canadian app store to customers anywhere without paying a 30% vig to American big tech companies.

We could sell every mechanic in the world a $100/month subscription to a universal diagnostic tool. Every farmer in the world could buy a kit that would let them fix their own John Deere tractors without paying a $200 callout charge for a Deere technician who inspects the repair the farmer is expected to perform.

They'd beat a path to our door. Canada could become a tech export powerhouse, while making everything cheaper for Canadian tech users, while making everything more profitable for anyone who sells media or software in an online store. And – this is the best part – it’s a frontal assault on the largest, most profitable US companies, the companies that are single-handedly keeping the S&P 500 in the black, striking directly at their most profitable lines of business, taking the revenues from those ripoff scams from hundreds of billions to zero, overnight, globally.

We don't have to stop at exporting reasonably priced pharmaceuticals to Americans! We could export the extremely lucrative tools of technological liberation to our American friends, too.

That's how you win a trade-war.

What about workers? Here we have good news and bad news.

The good news is that public approval for unions is at a high mark last seen in the early 1970s, and more workers want to join a union than at any time in generations, and unions themselves are sitting on record-breaking cash reserves they could be using to organize those workers.

But here's the bad news. The unions spent the Biden years, when they had the most favorable regulatory environment since the Carter administration, when public support for unions was at an all-time high, when more workers than ever wanted to join a union, when they had more money than ever to spend on unionizing those workers, doing fuck all. They allocatid mere pittances to union organizing efforts with the result that we finished the Biden years with fewer unionized workers than we started them with.

Then we got Trump, who illegally fired National Labor Relations Board member Gwynne Wilcox, leaving the NLRB without a quorum and thus unable to act on unfair labor practices or to certify union elections.

This is terrible. But it’s not game over. Trump fired the referees, and he thinks that this means the game has ended. But here's the thing: firing the referee doesn't end the game, it just means we're throwing out the rules. Trump thinks that labor law creates unions, but he's wrong. Unions are why we have labor law. Long before unions were legal, we had unions, who fought goons and ginks and company finks in` pitched battles in the streets.

That illegal solidarity resulted in the passage of labor law, which legalized unions. Labor law is passed because workers build power through solidarity. Law doesn't create that solidarity, it merely gives it a formal basis in law. Strip away that formal basis, and the worker power remains.

Worker power is the answer to vocational awe. After all, it's good for you and your fellow workers to feel a sense of mission about your jobs. If you feel that sense of mission, if you feel the duty to protect your users, your patients, your patrons, your students, a union lets you fulfill that duty.

We saw that in 2023 when Doug Ford promised to destroy the power of Ontario's public workers. Workers across the province rose up, promising a general strike, and Doug Ford folded like one of his cheap suits. Workers kicked the shit out of him, and we'll do it again. Promises made, promises kept.

The unscheduled midair disassembly of American labor law means that workers can have each others' backs again. Tech workers need other workers' help, because tech workers aren't scarce anymore, not after a half-million layoffs. Which means tech bosses aren't afraid of them anymore.

We know how tech bosses treat workers they aren't afraid of. Look at Jeff Bezos: the workers in his warehouses are injured on the job at 3 times the national rate, his delivery drivers have to pee in bottles, and they are monitored by AI cameras that snitch on them if their eyeballs aren't in the proscribed orientation or if their mouth is open too often while they drive, because policy forbids singing along to the radio.

By contrast, Amazon coders get to show up for work with pink mohawks, facial piercings, and black t-shirts that say things their bosses don't understand. They get to pee whenever they want. Jeff Bezos isn't sentimental about tech workers, nor does he harbor a particularized hatred of warehouse workers and delivery drivers. He treats his workers as terribly as he can get away with. That means that the pee bottles are coming for the coders, too.

It's not just Amazon, of course. Take Apple. Tim Cook was elevated to CEO in 2011. Apple's board chose him to succeed founder Steve Jobs because he is the guy who figured out how to shift Apple's production to contract manufacturers in China, without skimping on quality assurance, or suffering leaks of product specifications ahead of the company's legendary showy launches.

Today, Apple's products are made in a gigantic Foxconn factory in Zhengzhou nicknamed "iPhone City.” Indeed, these devices arrive in shipping containers at the Port of Los Angeles in a state of pristine perfection, manufactured to the finest tolerances, and free of any PR leaks.

To achieve this miraculous supply chain, all Tim Cook had to do was to make iPhone City a living hell, a place that is so horrific to work that they had to install suicide nets around the worker dorms to catch the plummeting bodies of workers who were so brutalized by Tim Cook's sweatshop that they attempted to take their own lives.

Tim Cook is also not sentimentally attached to tech workers, nor is he hostile to Chinese assembly line workers. He just treats his workers as badly as he can get away with, and with mass layoffs in the tech sector he can treat his coders much, much worse

How do tech workers get unions? Well, there are tech-specific organizations like Tech Solidarity and the Tech Workers Coalition. But tech workers will only get unions by having solidarity with other workers and receiving solidarity back from them. We all need to support every union. All workers need to have each other's backs.

We are entering a period of omnishambolic polycrisis.The ominous rumble of climate change, authoritarianism, genocide, xenophobia and transphobia has turned into an avalanche. The perpetrators of these crimes against humanity have weaponized the internet, colonizing the 21st century's digital nervous system, using it to attack its host, threatening civilization itself.

The enshitternet was purpose-built for this kind of apocalyptic co-option, organized around giant corporations who will trade a habitable planet and human rights for a three percent tax cut, who default us all into twiddle-friendly algorithmic feed, and block the interoperability that would let us escape their clutches with the backing of powerful governments whom they can call upon to "protect their IP rights."

It didn't have to be this way. The enshitternet was not inevitable. It was the product of specific policy choices, made in living memory, by named individuals.

No one came down off a mountain with two stone tablets, intoning Tony Clement, James Moore: Thou shalt make it a crime for Canadians to jailbreak their phones. Those guys chose enshittification, throwing away thousands of comments from Canadians who warned them what would come of it.

We don't have to be eternal prisoners of the catastrophic policy blunders of mediocre Tory ministers. As the omnicrisis polyshambles unfolds around us, we have the means, motive and opportunity to craft Canadian policies that bolster our sovereignty, protect our rights, and help us to set every technology user, in every country (including the USA) free.

The Trump presidency is an existential crisis but it also presents opportunities. When life gives you SARS, you make sarsaparilla. We once had an old, good internet, whose major defect was that it required too much technical expertise to use, so all our normie friends were excluded from that wondrous playground.

Web 2.0's online services had greased slides that made it easy for anyone to get online, but escaping from those Web 2.0 walled gardens meant was like climbing out of a greased pit. A new, good internet is possible, and necessary. We can build it, with all the technological self-determination of the old, good internet, and the ease of use of Web 2.0.

A place where we can find each other, coordinate and mobilize to resist and survive climate collapse, fascism, genocide and authoritarianism. We can build that new, good internet, and we must.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2025/02/26/ursula-franklin/#enshittification-eh

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