#data-driven discoveries
Explore tagged Tumblr posts
Text
Laurence Sotsky, Founder and CEO of Incentify – Interview Series
New Post has been published on https://thedigitalinsider.com/laurence-sotsky-founder-and-ceo-of-incentify-interview-series/
Laurence Sotsky, Founder and CEO of Incentify – Interview Series


Laurence Sotsky is Incentify’s CEO and oversees all business and technical operations. He is a seasoned technology executive with extensive experience leading high-growth companies and driving innovation in the SaaS application sector. As an accomplished CEO, he has successfully built and managed high-performing organizations, has extensive international experience and has led three prior organizations to successful exits.
Before Incentify, Laurence was the CEO and Founder of Hopscotch, a venture-backed SaaS platform specializing in mobile application development for the sports and entertainment industry.
Incentify is a software platform that helps organizations manage and optimize their tax credits and incentives (C&I) at scale. It offers tools for identifying, tracking, and maximizing federal, state, and local incentives, including those related to hiring, capital investments, and sustainability. The platform integrates with enterprise systems to streamline compliance and reporting, aiming to uncover missed opportunities and drive measurable financial impact.
What does Incentify do, and how does your platform help businesses unlock and manage tax credits and incentives?
Incentify is the leading software platform for discovering, optimizing, and managing tax credits and incentives (C&I). Our AI-powered suite enables corporations, advisors, and accounting firms to fully realize the value of incentive portfolios—without drowning in complexity. Whether you’re identifying credits, managing compliance workflows, or scaling across hundreds of locations, Incentify turns what was once a manual, opaque process into a streamlined, data-driven advantage.
How much capital is currently going unclaimed in the tax credit and incentive (C&I) space, and why is this such a widespread issue?
According to White House estimates, more than $140 billion in federal tax incentives go unclaimed each year—never even applied for. And that’s just the beginning. When you factor in missed opportunities at the state and local levels, and incentives left on the table due to compliance breakdowns, the total climbs to multiple hundreds of billions annually. Most organizations lack the systems and expertise to navigate a constantly evolving C&I landscape.
Which industries or types of companies are best positioned to benefit from Incentify’s platform?
While virtually every business has access to some form of incentives, the largest gains typically come from three categories:
Labor incentives, for companies hiring or expanding their workforce
Environmental incentives, especially those focused on clean energy and retrofits
Capital expenditure incentives, for organizations investing in infrastructure or R&D
Industries like film, semiconductors, manufacturing, and logistics tend to see outsized benefits—but we’re seeing increasing relevance across professional services, healthcare, and tech as well.
What makes tax credit and incentive management particularly complex without software like Incentify?
Incentives aren’t automatically granted—they’re earned through strict compliance. Once a credit is identified, companies must meet ongoing documentation, employment, and capital thresholds to qualify. Doing this manually is risky and resource-intensive. Incentify replaces ad hoc processes with automated workflows: each program’s requirements are preloaded, responsible parties are assigned, and the system monitors progress—alerting organizations to gaps before they become compliance failures.
How does Incentify use AI to discover and manage incentives more efficiently than traditional methods?
At the heart of Incentify is a private large language model trained specifically on the tax incentive corpus—billions of dollars’ worth of programs spanning federal, state, and soon municipal levels. Our platform continuously scrapes, interprets, and updates this data in real time. Features like Chat With a Program and Leia, our embedded AI assistant, allow users to interact directly with incentive programs, receive instant guidance, and explore options conversationally.
AI also powers automatic recommendations tailored to company size, industry, and geography—replacing outdated methods with intelligent automation.
Why are corporations, especially CFOs, increasingly turning to tax credits and incentives as a source of capital?
We’re seeing a real shift in how CFOs think about tax credits and incentives. What used to be considered a nice-to-have—too complex, too cumbersome—is now being treated as a serious, strategic source of capital. Specifically, non-dilutive capital that can fund key initiatives without taking on debt or giving up equity.
At the same time, the incentive landscape has expanded dramatically, particularly in areas like clean energy, R&D, and workforce development. These programs aren’t just financial bonuses—they directly align with corporate priorities. And thanks to technology like Incentify, identifying and managing these programs is finally efficient, scalable, and transparent. This isn’t about exploiting tax loopholes—it’s about unlocking capital that was already meant to be used for growth.
What safeguards or compliance features are built into the platform to reduce risk from audits, misfilings, or clawbacks?
Our Optimize product was designed specifically to safeguard against these risks. Once an incentive is loaded into the platform, the key compliance events are mapped out, and the appropriate stakeholders are tagged. If something goes missing—like a form that isn’t filed or a requirement that isn’t met—the system automatically flags it for managers.
We’ve seen business units go from a 40% success rate on incentive compliance to 100% after adopting Incentify. By embedding accountability into the system, we turn compliance from a liability into a competitive advantage.
Incentify recently raised a $9.5 million Series A. What are your priorities for this capital over the next year?
This round is all about fueling the next stage of our growth across five major fronts.
First, we’re doubling down on product innovation—especially within Incentify Explore—to make it even easier for users to find and unlock incentives. That includes deep investments in our AI infrastructure, which powers both how we curate data and how we communicate it to users.
Second, we’re focused on technical velocity. In a market moving this fast, continuing to build on our engineering team is critical. Bringing in additional top-tier talent will help us accelerate delivery and continue shipping high-quality features at scale.
Third, we’re putting serious weight behind sales and marketing. Our platform serves Fortune 500s, advisors, and SMBs alike, and this funding enables us to tell our story across all those segments more effectively.
Fourth, data. We’ve already built what we believe is the most comprehensive commercial and industrial incentives dataset in North America—and now we’re expanding that reach globally.
And finally, partnerships. We’ve been quietly developing relationships with some of the world’s largest players, and this capital allows us to support and scale those partnerships with the resources they deserve.
What opportunities do you see for scaling the platform across enterprise and mid-market segments?
As our AI improves, so does scalability. Mid-market businesses don’t have teams of tax attorneys—and they shouldn’t need them to access public funding. Our platform levels the playing field by automating discovery, guiding eligibility, and simplifying compliance. On the enterprise side, we’re seeing multi-billion-dollar companies centralize their entire incentive strategy through Incentify. The goal is the same: eliminate friction, maximize capture.
What’s your long-term vision for Incentify and the role it plays in the corporate finance ecosystem?
Our long-term vision is for Incentify to be the operating system of the C&I economy. Every company, every advisor, every government agency—collaborating, tracking, and delivering incentives through a single, connected ecosystem. We want to make incentive discovery, application, compliance, and reporting effortless and accessible—no matter the complexity, jurisdiction, or industry. Ultimately, we’re here to ensure that no opportunity is lost, no compliance is missed, and every dollar of public funding does the work it was meant to do.
Thank you for the great inteview, readers who wish to learn more should visit Incentify.
#accounting#ai#ai assistant#AI Infrastructure#AI-powered#America#amp#application development#automation#billion#Business#Capture#CEO#CFOs#clean energy#Companies#complexity#compliance#comprehensive#corporate finance#data#data-driven#development#discovery#documentation#doubling#driving#economy#employment#energy
0 notes
Link
The music industry is evolving, thanks to Chartmetric’s Talent Search Tool, which is changing the way we discover emerging artists. This platform dives deep into social media metrics, streaming stats, and chart performances, unearthing the talent poised to take over the charts.
With user-friendly features that let you filter searches by genre and region, it’s a go-to for anyone wanting to stay ahead in a competitive landscape. But it’s not just about identifying these rising stars; it’s about understanding audience engagement and seizing marketing opportunities.
The future of music discovery is all about data-driven insights that can shape trends and careers. If you want to be in the know and spot the next big thing before they explode, Chartmetric is your secret weapon. This isn't just a tool—it's a game changer for labels, promoters, and artists navigating the ever-evolving music scene. Stay curious and keep an ear out; the next musical revolution could be one click away!
#music discovery#Chartmetric#emerging artists#music industry#talent search#data-driven insights#audience engagement#streaming stats#chart performance#music trends#marketing opportunities#music analytics#artist development#music labels#music promotion#social media metrics#indie artists#music technology#music platforms#next big thing#music revolution#digital marketing
0 notes
Text
How Artificial Intelligence is Transforming Scientific Research
Introduction No one ever imagined how artificial intelligence would revolutionize scientific research. At TechtoIO, we look into how AI is not just a tool but the driver behind the rapid advancements in many scientific disciplines. That includes how science is being transformed—from better data analysis to catalyzing discovery, such as areas in health, climate science, physics, particle experimentation, and more. Read to continue link...
#Science Explained#TagsAI accelerating discoveries#AI and environmental monitoring#AI bias mitigation#AI data analysis#AI data privacy#AI future advancements#AI in astronomy#AI in climate science#AI in genomics#AI in healthcare research#AI in material science#AI in social sciences#AI in space exploration#AI medical image analysis#AI predictive analytics#AI simulations in science#AI transforming science#AI-driven drug discovery#artificial intelligence in scientific research#ethical AI in research#analysis#nvidia drive#science updates#tech news#adobe cloud#business tech#trends#science#technology
0 notes
Text
Google Trends: A Comprehensive Guide 2024
Introduction: Unveiling the Power of Google Trends: A Comprehensive Guide In the dynamic landscape of the internet, staying ahead of the curve is essential for individuals and businesses alike. One tool that has become indispensable for tracking online trends and gaining valuable insights is Google Trends. In this blog post, we’ll delve into the intricacies of Google Trends, exploring its…
View On WordPress
#Content Creation Tips#Content Strategy#Data-driven Insights#Digital Discovery#Digital Marketing Insights#Geographic Trends#Google Trends#Keyword Optimization#online presence#Online Trends#Real-time Data#Regional Insights#Search Analytics#search engine optimization#Search Queries#SEO Strategy#Social Media Campaigns#Social Media Trends#Trend Analysis#Trending Topics
0 notes
Text
Student Experiments Soar!
youtube
Have you ever wondered what it takes to get a technology ready for space? The NASA TechRise Student Challenge gives middle and high school students a chance to do just that – team up with their classmates to design an original science or technology project and bring that idea to life as a payload on a suborbital vehicle.
Since March 2021, with the help of teachers and technical advisors, students across the country have dreamed up experiments with the potential to impact space exploration and collect data about our planet.
So far, more than 180 TechRise experiments have flown on suborbital vehicles that expose them to the conditions of space. Flight testing is a big step along the path of space technology development and scientific discovery.
The 2023-2024 TechRise Challenge flight tests took place this summer, with 60 student teams selected to fly their experiments on one of two commercial suborbital flight platforms: a high-altitude balloon operated by World View, or the Xodiac rocket-powered lander operated by Astrobotic. Xodiac flew over the company’s Lunar Surface Proving Ground — a test field designed to simulate the Moon’s surface — in Mojave, California, while World View’s high-altitude balloon launched out of Page, Arizona.

Here are four innovative TechRise experiments built by students and tested aboard NASA-supported flights this summer:

1. Oobleck Reaches the Skies
Oobleck, which gets its name from Dr. Seuss, is a mixture of cornstarch and water that behaves as both a liquid and a solid. Inspired by in-class science experiments, high school students at Colegio Otoqui in Bayomón, Puerto Rico, tested how Oobleck’s properties at 80,000 feet aboard a high-altitude balloon are different from those on Earth’s surface. Using sensors and the organic elements to create Oobleck, students aimed to collect data on the fluid under different conditions to determine if it could be used as a system for impact absorption.

2. Terrestrial Magnetic Field
Middle school students at Phillips Academy International Baccalaureate School in Birmingham, Alabama, tested the Earth’s magnetic field strength during the ascent, float, and descent of the high-altitude balloon. The team hypothesized the magnetic field strength decreases as the distance from Earth’s surface increases.

3. Rocket Lander Flame Experiment
To understand the impact of dust, rocks, and other materials kicked up by a rocket plume when landing on the Moon, middle school students at Cliff Valley School in Atlanta, Georgia, tested the vibrations of the Xodiac rocket-powered lander using CO2 and vibration sensors. The team also used infrared (thermal) and visual light cameras to attempt to detect the hazards produced by the rocket plume on the simulated lunar surface, which is important to ensure a safe landing.

4. Rocket Navigation
Middle and high school students at Tiospaye Topa School in LaPlant, South Dakota, developed an experiment to track motion data with the help of a GPS tracker and magnetic radar. Using data from the rocket-powered lander flight, the team will create a map of the flight path as well as the magnetic field of the terrain. The students plan to use their map to explore developing their own rocket navigation system.
youtube
The 2024-2025 TechRise Challenge is now accepting proposals for technology and science to be tested on a high-altitude balloon! Not only does TechRise offer hands-on experience in a live testing scenario, but it also provides an opportunity to learn about teamwork, project management, and other real-world skills.
“The TechRise Challenge was a truly remarkable journey for our team,” said Roshni Ismail, the team lead and educator at Cliff Valley School. “Watching them transform through the discovery of new skills, problem-solving together while being driven by the chance of flying their creation on a [rocket-powered lander] with NASA has been exhilarating. They challenged themselves to learn through trial and error and worked long hours to overcome every obstacle. We are very grateful for this opportunity.”
Are you ready to bring your experiment design to the launchpad? If you are a sixth to 12th grade student, you can make a team under the guidance of an educator and submit your experiment ideas by November 1. Get ready to create!

Make sure to follow us on Tumblr for your regular dose of space!
613 notes
·
View notes
Text
Every "Nu Trek" (2017- ) Series Ranked from Worst to Best:
Very Short Treks (2023): There's really no words for just how terrible this series is. I mean, I know that it only barely counts because it's explicitly not canon and has a total combined run time of about 15 minutes, but *my god* is it bad! Only one of its episodes is remotely funny, and even that manages to feel like it's driven its main joke into the ground by the end of its 2-minute runtime. The only thing that I can say for it is that is that it gives me an easy, uncontroversial choice for worst Star Trek series, not only of the last 7 years, but of all time.
Picard (2020-2023): Listen; I know that this series is unpopular with the Tumblr Trek fandom, but it actually breaks my heart to have to put it so low on the list. It has, in my own opinion, the best dramatic acting of any Trek series and among the best directing, and almost every individual scene, in isolation, is compellingly watchable. More than that, it has fascinating worldbuilding choices, you can really *see* the passion of the writers for what they're creating (at least in the first and third seasons), and Agnes in particular is among my favourite characters in anything ever. It's got a lot of great moments, too! Picard and Seven bonding over shared Borg trauma; Soji uncovering the truth of her identity; Jurati hacking the Borg Queen's brain; Picard's final farewell to Q; Shaw's Wolf 359 monologue; Geordi's reunion with Data...I could go on. And yet, it just feels like so much *less* than the sum of its parts! Incredible ideas are introduced and then just shrugged off to pursue much more boring ones. Story arcs feel pointless if not actively offensive. Absolutely baffling writing choices are made throughout, with no indication as to why. And the nostalgia baiting , particularly in the final season, becomes so intense that it just chokes the plot to death. One comes away haunted by the feeling that this series should be so much better than it is.
Discovery (2017-2024): Really, this is two separate series: a twisty, grimdark, sci-fi war drama and a gentle queer coffeeshop AU about scientists who talk about their feelings. Both of them have their moments, but they each fall down in the same way: a focus on epic, high-stakes mystery box storytelling that undermines one's ability to really get invested in the characters, or even know who they are when they aren't off saving the universe. Without that, while I liked many of the characters and loved seeing them science the shit out of things using teamwork and the power of math, it's kind of difficult to get invested in this series one way or another. In spite of its absolutely gorgeous visuals, it comes off feeling weirdly...flat.
Short Treks (2018-2020): Not a lot to talk about here; just kind of an anthology series of short films adjacent to Discovery, Picard, and Strange New Worlds. Mostly they're varying shades of mediocre, but a few of them are as brilliant as any episode of Star Trek ever made, so the series gets to be relatively high on the list.
Strange New Worlds (2022- ): This is the first entry on this list that, in my opinion, belongs on the top shelf with some of the best of the older series. And it achieves it basically by adopting the same formula as the original series or the next generation--socially conscious planet-of-the-week adventures with enough wit, cleverness and joie-de-vivre to keep it interesting. I remember in 2017, there was plenty of discussion of how it's possible to update Star Trek's formula for prestige television; how funny that the solution turned out to be "don't change it at all, just give it modern special effects and actual character arcs." That said, the series is a bit *too* beholden to the original, with focus primarily on a bunch of characters who aren't allowed to grow or change too much because we already know how they'll turn out. It would be even better if it were about a new ship and a new crew full of nobodies who we can come to love. Which brings us to...
Lower Decks (2020-2024): Above, I said that Picard felt like it should have been so much better than it was. Lower Decks, frankly, should have been so much worse. How is an adult animated sitcom with Rick and Morty style animation and constant memberberries this freaking good!?! Every episode is a master class in efficient storytelling, with 22 minute runtimes often feeling like they contain as much story and character work as episodes twice as long. And the characters are incredible--like TOS and TNG, they feel almost archetypal, and even though you've never seen them before, they slide so seamlessly into the Star Trek universe that it's hard to believe that they weren't just *always* there; that there was ever a time when you could imagine the Star Trek universe without just intrinsically knowing that Tendi and Shaxs and Mariner were off somewhere in the background. It's greatest success though, the reason why it's comedy works when it really shouldn't, is that it's only *slightly* sillier than the serious series. What we end up with a fantastic series with an ethos that is pure Star Trek, and in fact, if I had written this list a month ago, it would certainly be in the #1 spot. However...
Prodigy (2021-2024?): The first season of Prodigy is...charming. It's got some fun characters, some spectacular visuals, some interesting premises. And if the plots tend to be a little too simplistic to be engaging to an adult, hey, it's a kids' show. It's good. Solid. Above average. And if I had only the first season to go on, it would probably be in third position on this list. But then, a few weeks ago, it went ahead and dropped the best season of Star Trek in a quarter-century, and I really...I just cannot recommend this series highly enough. The sheer, ambitious scope of the narrative; the arcs it puts its character through; the cleverness of the writing; the fricking GORGEOUSNESS of it! And it does all this while redeeming deeply unpopular characters and plot points from other series, in a way that never feels forced or pandering. Not only is it the best Star Trek series of the 21st century, it's one of the best children's animated series since AtLA. Go. Go! Watch it! Watch it now!
#long post#star trek discovery#star trek picard#star trek lower decks#star trek prodigy#star trek strange new worlds#short treks#very short treks
270 notes
·
View notes
Text
Right Actions, Wrong Target
So i just had an idea…
What if the GIW’s course of action was actually right?
Or, well, more accurately: what if it was mostly right for the situation they started in, and their main failures were in where they took it from there.
Expanding on my ideas/thought process here:
So in this idea, the GIW was founded in response to a specific discovery by the government:
An underground pool of a strange substance that didn’t resemble any known chemical. It glowed a toxic green, perpetually churned as if boiling, could be lethal to the touch for living things, and could cause things to spontaneously animate in the area around it.
Stagnant, corrupted ectoplasm (not that they had any idea what ectoplasm even was at the time).
Those original researchers encountered ectoplasmic entities around the pit, but not ones like those in Amity Park.
Inhuman things.
Shades whose memories of life had all but faded except for the strongest emotions (usually negative emotions like anger, pain, or fear). Animals driven mad by the pit’s influence. Reanimated food and other organic material.
Things that objectively were dangerous to normal people and that couldn’t be meaningfully communicated with.
So, lacking any better option to respond (or even the knowledge of if such a path was possible at all), they set protocols to contain (and, potentially, dispose of) the entities.
And this is perhaps a bit of a tangent but their ridiculous uniform cleanliness standards could also have a justification too.
The unknown substance would eat through or change just about any material they tested it on. Considering the dangers they had already witnessed it pose to living things (never mind the possibility of other long-term side effects), they decided they had to be extraordinarily careful with their safety precautions.
Thus, incredibly thorough decontamination protocols were set up and strictly adhered to.
White clothes were the best option to allow easy identification of any stains. For agents in the field without proper equipment to run a full scan, it was safer to treat all dirt like a potential hazard.
And so on.
Their policies may not have been perfect, but were created with actual logic behind them in response to their situation at the time.
But then when they expanded outwards to research other similar phenomena, that’s where they truly failed, both as scientists and as basic moral people.
They didn’t adapt to new data. Rules that had been created with scientific reasoning behind them became instead a form of gospel and a means of exerting control over others.
They declared that all ghosts were unfeeling monsters to be locked up, studied, and disposed of (despite all evidence to the contrary). Cleanliness changed from a precaution to a ritual to be practiced unfailingly in all circumstances as a sign of loyalty (thus the “cleanliness breach” thing the agents comment on in the show in a few places).
#…i hope this doesn’t come across as excusing the harm they caused#stuff like declaring all ghosts nonsentient and trying to nuke the zone are very bad#good original intentions doesn’t change if the effect was harmful#i was meaning it to be more like “how did they get here?”#danny phantom#dp#this was very much inspired by the “lazarus pits are ectoplasm” DPxDC trope and associated ideas like “pit fiends”#but it doesn’t specifically require that crossover#i guess i’ll tag it though for relevance?#dp x dc#dpxdc#lazarus pits are ectoplasm#dp prompt#danny phantom prompt#part prompt part just worldbuilding idea#GIW#giw (danny phantom)#ghost investigation ward#guys in white
169 notes
·
View notes
Text
KUROTSUCHI WEEK DAY 1
Medicine for the brain/12th division/gadgets and body modifications
Here we go folks!!
Interview with Mayuri Kurotsuchi? Yes, please!!
___________ >.< ___________
HELLO! My name is Hisagi Shuhei and this is “Meet your Heroes”!
Today, we have an interesting guest! None other than our very own Kurotsuchi Mayuri!
When I became Editor in Chief of Seretei Communication, I was a little shocked to see that amongst all the many contributors of our dear magazine, Kurotsuchi taichou's column “Medicine for the Brain” was so popular!
Today we ask the man himself to answer some hot questions that I'm sure you all are very excited to know!
S: Thank you very much for taking the time out of your very busy schedule to do this interview with us, Kurotsuchi taichou.
M: I was advised there would be sweet mochi.
S: Um... yes, sorry, they’ll be bringing some tea and biscuits soon...
So, you are one of the most mysterious captains of the Gotei 13 and your fans desperately want to know a little more about you, what would you say is your favourite time of day?
M: my fans want to know that? What a stupid question. Next.
S: uh... Kurotsuchi taichou, please, you promised you'd answer...
M: alright then, my favourite time of the day is whenever this interview stops boring me. Soon, let's hope... for your sake, Hisagi san.
S: *gulps* erm... yeah, well, we can skip to the next one, no harm in that... ah, yes! What would you say it’s your biggest weakness?
M: weakness? Who says I have any? Are you plotting against me? Is this some kind of trap?
S: w-what? No! Of course not! Uh... let- let’s see, what about... what is something you regret?
M: leaving my lab this morning...
S: oh... I don’t- uh... ok, ok, let’s try again. What is your biggest strength?
M: Ah, yes, of those I have many. I guess if I had to choose one it would be... my humility.
S: hah-hah... uh... great answer! Some of our readers are interested in what makes Kurotsuchi taichou excited. What makes you drop everything at once and come running, Kurotsuchi sama?
M: that’s easy - a good dissection, of course! There’s nothing quite like the thrill of a shredding, nothing quite as refreshing as sinking my hands into a new specimen and make it spills its guts and secrets, hahaha!
S: sounds... lovely... *cough* You’re a very driven individual, what is the source of your inspiration?
M: another easy one - the pursue of knowledge, that is clear. Science is everything.
S: Fantastic response, sir. Now for a more personal touch... what do you favour, sweet or savory?
M: um... I’d have to choose sweet. By the way where’s my mochi?
S: oh, just arriving, I'm sure. We all know you have one of the most dashing smiles of the entire Seretei...
M: oh, stop it, Hisagi san, you’re going to make me blush under my paint...
S: haha... I'm merely transmitting our reader’s sentiment. So, taichou, what makes you smile the most?
M: nothing brings me more joy than a nice, juicy discovery. Finding a new and intriguing subject to experiment on, to cut up and sample and learn some groundbreaking data.
S: I see... I'm sure your fans will love that answer. What would you say it’s something you could never live without? Science?
M: well, don’t you go answering for me, Hisagi san, you’re taking the fun out of it. Yes, science. But I will let you in on a secret, I couldn’t live without my paint either. Not even in prison did I go without it for a single day.
S: oh, wow! How did you manage that?
M: let’s say I can be very persuasive.
S: I believe that! I don't think I want to make any follow up questions... Would you share one of you pet peeves?
M: those phoney scientists who seek perfection. I abhor perfection.
S: Interesting. Now, we all know you like to change your appearance very frequently and impress us with your fabulous designs... if you have to choose, would you go for diamonds or pearls?
M: Neither, I'm more of a 24 carat gold kinda girl, you see?
S: and it looks so good on you, sir!
M: here we go with more praise, Hisagi...
S: I mean it!
M: I’m going to start getting my hopes high... perhaps you should pop by my lab later on? I have a feeling that you’d be perfect for one of my new experiments...
S: oh, I-I’m very sorry, Captain but I- um... already have plans.
M: Shame... well, my door is always open, and there’s always a free operating table in my personal lab, so just keep it in mind!
S: will-will do. So... uh... yeah, for out last question – please tell us, Kurotsuchi taichou, what's your guilty pleasure?
M: oh... well, I love listening to my test subjects scream, especially the women. There is something about how shrill their voices get when they’re in pain... It does things to me.
S: uh... things?
M: things...
S: uh... ok. So, um, this is the end of the interview... any last pearls of wisdom you would wish to share with your fans?
M: *clears throat* my dear fans, I’d like to inform you that there are some open spots in my division begging to be filled. Whether you are strong or weak, a master of kidou or zanjutsu, smart or dumber than Zaraki... I welcome you all.
S: wow, Captain, that’s so kind of you. I thought there would be very strict requirements to joint the 12th?
M: No! We are open to any and all candidates, whether you’re healthy or ill, whole or maimed. I used up most of my explosives and shields fighting against those damned Quincies, I can’t get very picky, you see?
S: sir, are you... are you turning division members into weapons?
M: my, my... look at the time! I'm afraid I must go, Hisagi san, I'm a very busy man, as you know. This was lovely, let’s never do it again!
Oh! And send those mochi to my office, I'll be waiting!
---.---
This was “Meet your Heroes” with Kurotsuchi Mayuri. Tune in next week for our next episode!
#DAY 1 KUROTSUCHI WEEK#mayuri kurotsuchi#kurotsuchi mayuri#Kurotsuchi taichou#captain kurotsuchi#hisagi shuhei#shuhei hisagi#sereitei communication#medicine for the brain#bleach#bleach fanart#bleach fanfiction#kurotsuchiweek2025#ravenart
32 notes
·
View notes
Text
The damage the Trump administration has done to science in a few short months is both well documented and incalculable, but in recent days that assault has taken an alarming twist. Their latest project is not firing researchers or pulling funds—although there’s still plenty of that going on. It’s the inversion of science itself.
Here’s how it works. Three “dire wolves” are born in an undisclosed location in the continental United States, and the media goes wild. This is big news for Game of Thrones fans and anyone interested in “de-extinction,” the promise of bringing back long-vanished species.
There’s a lot to unpack here: Are these dire wolves really dire wolves? (They’re technically grey wolves with edited genes, so not everyone’s convinced.) Is this a publicity stunt or a watershed moment of discovery? If we’re staying in the Song of Ice and Fire universe, can we do ice dragons next?
All more or less reasonable reactions. And then there’s secretary of the interior Doug Burgum, a former software executive and investor now charged with managing public lands in the US. “The marvel of ‘de-extinction’ technology can help forge a future where populations are never at risk,” Burgum wrote in a post on X this week. “The revival of the Dire Wolf heralds the advent of a thrilling new era of scientific wonder, showcasing how the concept of ‘de-extinction’ can serve as a bedrock for modern species conservation.”
What Burgum is suggesting here is that the answer to 18,000 threatened species—as classified and tallied by the nonprofit International Union for Conservation of Nature—is that scientists can simply slice and dice their genes back together. It’s like playing Contra with the infinite lives code, but for the global ecosystem.
This logic is wrong, the argument is bad. More to the point, though, it’s the kind of upside-down takeaway that will be used not to advance conservation efforts but to repeal them. Oh, fracking may kill off the California condor? Here’s a mutant vulture as a make-good.
“Developing genetic technology cannot be viewed as the solution to human-caused extinction, especially not when this administration is seeking to actively destroy the habitats and legal protections imperiled species need,” said Mike Senatore, senior vice president of conservation programs at the nonprofit Defenders of Wildlife, in a statement. “What we are seeing is anti-wildlife, pro-business politicians vilify the Endangered Species Act and claim we can Frankenstein our way to the future.”
On Tuesday, Donald Trump put on a show of signing an executive order that promotes coal production in the United States. The EO explicitly cites the need to power data centers for artificial intelligence. Yes, AI is energy-intensive. They’ve got that right. Appropriate responses to that fact might include “can we make AI more energy-efficient?” or “Can we push AI companies to draw on renewable resources.” Instead, the Trump administration has decided that the linchpin technology of the future should be driven by the energy source of the past. You might as well push UPS to deliver exclusively by Clydesdale. Everything is twisted and nothing makes sense.
The nonsense jujitsu is absurd, but is it sincere? In some cases, it’s hard to say. In others it seems more likely that scientific illiteracy serves a cover for retribution. This week, the Commerce Department canceled federal support for three Princeton University initiatives focused on climate research. The stated reason, for one of those programs: “This cooperative agreement promotes exaggerated and implausible climate threats, contributing to a phenomenon known as ‘climate anxiety,’ which has increased significantly among America’s youth.”
Commerce Department, you’re so close! Climate anxiety among young people is definitely something to look out for. Telling them to close their eyes and stick their fingers in their ears while the world burns is probably not the best way to address it. If you think their climate stress is bad now, just wait until half of Miami is underwater.
There are two important pieces of broader context here. First is that Donald Trump does not believe in climate change, and therefore his administration proceeds as though it does not exist. Second is that Princeton University president Christopher Eisengruber had the audacity to suggest that the federal government not routinely shake down academic institutions under the guise of stopping antisemitism. Two weeks later, the Trump administration suspended dozens of research grants to Princeton totaling hundreds of millions of dollars. And now, “climate anxiety.”
This is all against the backdrop of a government whose leading health officials are Robert F. Kennedy Jr. and Mehmet Oz, two men who, to varying degrees, have built their careers peddling unscientific malarky. The Trump administration has made clear that it will not stop at the destruction and degradation of scientific research in the United States. It will also misrepresent, misinterpret, and bastardize it to achieve distinctly unscientific ends.
Those dire wolves aren’t going to solve anything; they’re not going to be reintroduced to the wild, they’re not going to help thin out deer and elk populations.
But buried in the announcement was something that could make a difference. It turns out Colossal also cloned a number of red wolves—a species that is critically endangered but very much not extinct—with the goal of increasing genetic diversity among the population. It doesn’t resurrect a species that humanity has wiped out. It helps one survive.
25 notes
·
View notes
Text
Graves Headcanons from Shadows’ POV (Part 1):
((Or, i wanna share some silly hc in this format in between all the art stuff • 3•))
Every Shadow, from the grizzled Spec Ops operator to the fresh faced civilian, no matter what background or experience, always had Graves as that one topic of gossip they turned to when things got too slow.
It’s become both habit and sport to catalog every detail of their Commander and then discuss their findings in a twisted peer review, preferably with alcohol involved, as if gathering intel on a high value target before the op.
Through the years it had been tradition for Elder Shadows to pass on Graves ‘lore’ to the newest Shadows and encourage them to take up the hobby of Graves Watching (it’s effective observation training, you see…if you happen to catch feelings for the boss, well, it’s par for the course)
There’s a ‘published’ (a fat binder of loose leaf) Graves Manual floating around,(bland cover and backing and with dick doodles all over for extra camouflage, pockets full of photos of the Commander from various angles) on base with multiple entries:
- first notable observation: Graves is fucking pretty. Too pretty (and relatively young) to be head of a band of mercenaries. And he knows he’s pretty (been seen smirking at tongue tied, blushing baby Shadows and civilians alike). Rival PMCs and militaries, on the rare chance SC has to cooperate with them, would ogle in envy as the Commander strutted around and barked orders in his tight preferred BDUs (the Shadows preen with pride at this. Every. Damn. Time)
- Graves is every bit the outspoken Texas stereotype. He’s loud, worships at the alter of Texas Barbecue, an avid Dallas Cowboys fan (staff found a jersey in his closet), had been winning gun competitions since he was old enough to compete (off-hand boast from the man himself) and blasts country music both out of love for the genre and out of sadistic spite (Every cookout. The trick is to get a stealthy Shadow to switch playlists while Graves is busy grilling)
- but he’s also been observed waiting for his Shadows to finish speaking, listening intently with full on eye contact (a bit overwhelming for the newbies). He prefers to workout in the evenings, alone, when everyone else would be in the rec rooms or asleep. He’ll take his tablet up to the roof and work in solitude drafting tedious emails or planning a difficult op. There are days, when nothing of note is scheduled, when he’ll almost retreat into himself and bask in the Company’s presence instead of engage.
- it’s this duality that started the Shadows’ fixation on Graves: a pretty loudmouth with Depth (the Shadows chuckled over this description but it was true dammit)
-the man is tight lipped about his childhood and family; braver Shadows have asked but were diverted to other topics or out right shut down (Note: more data needed on this!)
-his personal quarters are spotless and put together (bed made with sheets tightly tucked in, boots shined and neatly placed, everything in its place), his meeting room where he entertains clients is pristine and posh in furnishings, and yet his work office is an utter disaster, organized chaos is a charitable descriptor.
-the Shadows conclude each room represents a facet of the man; the orderly quarters is habit driven from years as a Marine, the opulent meeting room is the face of a successful CEO he wants to present to the world, and his work room, the one filled with binders, reports, coffee stains, knick knacks from his Shadows, is the realest representation of Graves out of the three, the Graves only they were privy to (high fives were exchanged over this big brain discovery, the Shadow who posited this theory was promptly dog piled)
((More to come, just wanted to vomit out these ✨t h o u g h t s✨))
#new to writing but this was fun!#phillip graves#shadow company#call of duty#mwii#mwiii#thoughts#my stuff
216 notes
·
View notes
Text
Driven by Desire: Fire and Speed - 45. Stormy Meeting [18+]
The Unstoppable Series - Masterlist
Four parts. Two hearts. One love story.
pairing: Toto Wolff x Miriell Joschke (Original Character, female F1 driver)
Series warnings: long fan fiction/series, slow burn, age gap (23 years), woman racing in F1, boss/driver relationship, difficult and painful past, death, angst, recovery after trauma and loss, love after loss, sexual tension, sex scenes, illness, pregnancy, memory lost.
full series word count: 218k words of speed, scars, slow-burning love, and everything in between.
----------------
chapters until now of Part 4: Driven by Desire: Fire and Speed
Prologue
Return to Life
YES!
We are back
Third World Championship Title
The Night That Changed Everything
The Inevitable Conversation
Now and Forever [18+]
You Are the Reason
Our Place
The New Driver
Night Experiments [18+]
In His Power [18+]
Memories
The Royal Couple of F1 [18+]
New Era
The First Race of the Season and Rumors
Mercedes – Power, Style, and Authority
Triumph of a Young Champion
Shadows of the Night
The Sea, the Silence, Us [18+]
Unexpected news
Oasis of Peace
Loss
Emptiness
Painful Truth
Breakthrough [18+]
The Fourth
Liberty Media Banquet [18+]
The Austrian Casanova
The Calendar[18+]
Unmatched [18+]
Shared Moments
Her Path [18+]
Madness in the Bieszczady
Awkward Discovery
Christmas in Austria
Finally Alone [18+]
Birthday Gift [18+]
Observations
After the Meeting [18+]
Season Opener[18+]
Unexpected meeting
Sound of Dominations [18+]
previous Parts:
Part 1: Driven by Speed - A Diamond Among Stones
Part 2: Driven by Success - Golden Girl
Part 3: Driven by Love - Rebirth from the Ashes
-----------------------------
45. Stormy Meeting [18+]
Miami GP, May
POV Toto
The meeting was stormy. We couldn't afford mistakes like these—and yet, today, we made them.
Bad strategy, wrong timing for the garage release, and then the balance issues in Q3. Instead of the front row, Miriell would start from P4.
I couldn't accept it. And neither could she.
"Toto, for fuck's sake, I told you we should've gone out earlier!" she snapped, and the room fell silent.
"We had data that said otherwise," I replied firmly, though I could feel the anger boiling under my skin.
"Maybe the data should race instead of me," she shot back, leaning back in her chair.
I saw James Allison clench his hand around his notes. He knew she was right. I knew it too. But it didn't matter anymore. Qualifying was over.
"Let's focus on the race," Andrew Shovlin finally said, trying to defuse the tension.
Miriell pressed her lips together, nodded, and said nothing else for the remainder of the meeting. But I could see it. I saw the tension in her shoulders, the way her fingers gripped the water bottle.
A few hours later, hotel
The drive back to the hotel was quiet. Too quiet. I knew she was furious—and she had every right to be. So was I.
We stepped into the suite, and I could feel the tension between us thickening with every second. Miriell took off her leather jacket and tossed it onto a chair. She looked at me for a moment, then walked over.
She didn't need to say anything. I knew what she wanted.
Her lips crashed into mine in a fierce, angry kiss. My hands immediately went to her hips, pulling her against me. She was hot, tense, still burning from the emotions of the day.
We undressed impatiently, clothes landing wherever they happened to fall. In the living room, at the edge of the table, she suddenly stopped. Turned her back to me, resting her hands on the cool surface.
"I want you to take me like this," she whispered, her voice low and hoarse.
She didn't have to say it twice.
It felt like all the anger, all the pressure and frustration from the day, found its release in that moment. It was intense, passionate, rough. Every movement, every touch was a need to let go of a hellishly difficult day.
I heard her ragged breaths, felt her fingers clenching the edge of the table, and then curling over mine. She was with me. Completely. Fully.
When she finally went limp in my arms, I wrapped her close. She rested her head on my shoulder, her breathing slowly calming.
For a moment, we just stood there, wrapped in the warmth of it all.
"Feeling better?" I asked quietly, kissing her temple.
She let out a soft laugh.
"Yeah... And you?"
I sighed, running my hand along her back.
"Always, when you're with me."
She turned, looking into my eyes.
"Tomorrow I'll win the race. Will that make you happy?"
I smiled, brushing her lips with mine.
"Happiest man in the world."
And I knew—if anyone could do it, it was her.
***
Miami was hers.
From the moment the day began, I could feel no one would stop her. I saw it in her eyes, in the way she stood on the grid, head slightly tilted, analyzing everything around her. She was focused—like a predator just before the strike.
Her start was perfect. By the first corner, she was already in second. And on lap seven, after a brilliant maneuver in the third sector, she took the lead. From there, she controlled the race like a champion—like a true dominator.
When she crossed the finish line, fist raised in triumph, and I heard her laughter through the radio, that familiar wave of pride and admiration hit me. She was incredible.
The team erupted in joy. Mechanics, engineers, strategists—everyone threw their arms around each other, celebrating her victory. She flew into the pit lane, jumped out of the car, and was immediately swallowed by the crowd.
When I finally managed to push through, before I could say a word, she leapt onto me, wrapping her legs around my waist, laughing joyfully.
"I won it for you, my old Austrian," she whispered into my ear, and I laughed, holding her tight.
I didn't know then that it would be the last time I'd get to hold her like that after a victory. The last time I'd see her celebration on the podium, hear the sound of the Polish and German anthems play just for her.
I didn't know.
Monaco, a few days later
After Miami, we returned to Monaco. A few quiet days before we left for Imola.
I cherished those moments between races. They were ours.
In our penthouse in Monaco, Miriell walked around the living room in my shirt, a cup of coffee in hand. Niki had stopped by for dinner and, as always, teased her that she should work less and enjoy life more. I sat out on the terrace, watching her.
She still had that spark. She was the same girl who had entered my world years ago—full of fire, passion, and fierce determination. But she was also the woman who had become my everything.
"What are you thinking about?" she asked, sitting down next to me.
"You," I answered honestly.
She smiled softly and placed her hand on my knee.
"Well, that's a good thought."
I kissed her forehead, not knowing that everything was about to change. That the upcoming race in Imola would be the turning point—after which nothing would ever be the same...
-------------------
NEXT -> 46. The Last Moments
-------------------
"I put my armor on, show you how strong I am."
Read the story here:
AO3 Unstoppable Series
Wattpad: Part1 I Part 2 I Part 3 | Part 4
🇵🇱 Dla Polskich czytelników [for Polish readers] [PL]:
Seria Niepowstrzymana AO3
Wattpad PL: Part1 I Part 2 I Part 3 | Part 4
#toto wolff#f1 fic#f1 x female driver#toto wolff smut#toto wolff x oc#f1 x oc#formula one smut#toto wolff imagine#toto wolff fanfiction#toto wolff fanfic#mercedes f1#f1 fanfiction#f1 imagine#f1#formula 1 fanfiction#formula 1 fanfic#formula one fanfiction#unstoppableseries#f1 smut#f1 x female oc#toto wolff x female oc#f1 fanfic#formula one x oc#formula 1 x oc#formula 1 imagine#formula 1 smut#fanfiction#fanfic smut#f1 fluff#formula 1 fluff
12 notes
·
View notes
Text
How Big Data Analytics is Changing Scientific Discoveries
Introduction
In the contemporary world of the prevailing sciences and technologies, big data analytics becomes a powerful agent in such a way that scientific discoveries are being orchestrated. At Techtovio, we explore this renewed approach to reshaping research methodologies for better data interpretation and new insights into its hastening process. Read to continue
#CategoriesScience Explained#Tagsastronomy data analytics#big data analytics#big data automation#big data challenges#big data in healthcare#big data in science#big data privacy#climate data analysis#computational data processing#data analysis in research#data-driven science#environmental research#genomics big data#personalized medicine#predictive modeling in research#real-time scientific insights#scientific data integration#scientific discoveries#Technology#Science#business tech#Adobe cloud#Trends#Nvidia Drive#Analysis#Tech news#Science updates#Digital advancements#Tech trends
1 note
·
View note
Text
New COVID variant XEC now in half of states. Here's what to know. - Published Sept 18, 2024
by Alexander Tin
COVID-19 variant trackers are now closely watching the rise of a new virus variant called XEC, which has been spotted around the world and in half of states across the United States.
Health officials are so far not raising concern about this variant, unlike some previous, more highly mutated strains that worried experts.
XEC's emergence comes as COVID-19 trends remain "high" but are now largely slowing after a summer wave of infections that peaked last month. Centers for Disease Control and Prevention modelers estimate that the virus will likely climb again over the winter, peaking in mid-January.
Here's the latest we know about the new XEC variant.
Which states have reported XEC cases? At least 25 states have already reported at least one case with the strain's characteristic mutations, according to preliminary data obtained from the global virus database GISAID from more than 100 cases in the U.S.
Labs in New Jersey have reported the most XEC infections – at least 15 – of any state. Only California and Virginia have also reported at least 10 cases so far.
New Jersey's detections come in large part from samples collected through the CDC's testing program of arriving travelers clearing customs at Newark Liberty International Airport.
Some of the earliest U.S. cases were reported by scientists at a lab in Virginia Tech's Fralin Biomedical Research Institute, sampled from patients in July.
"We do not see a particular trend. We should keep an eye on the samples coming and continue genomic screening more broadly," said Carla Finkielstein, head of the institute's molecular diagnostics lab, in an email.
Finkielstein said that the majority of their samples come from hospitals across the southwestern part of Virginia, though it is unclear why exactly they were tested. "Unfortunately, we do not have demographic data on these patients, so we don't know whether the patients were hospitalized or, for example, if their samples were collected during an emergency department visit," Finkielstein said.
Why is the XEC variant in the news? Variant trackers first proposed labeling the new strain as XEC in early August, after infections were reported around the same time from labs both in Europe and Virginia.
XEC's growth in recent weeks across Germany, flagged by variant trackers like Australian consultant Mike Honey on X, has driven recent attention online to the variant's ascent.
But others in the variant tracking community have been skeptical that the strain will outcompete other strains on the rise, especially since a closely related strain called KP.3.1.1 has already reached dominance in many countries.
KP.3.1.1 now makes up more than half of cases in the U.S., according to CDC estimates published last Friday, and has been dominant for several weeks.
If XEC grows to dominance, it could mark just the latest in months of variants that have led to relatively smaller shifts in the threat posed by circulating variants.
This is in contrast to the discovery of the highly mutated BA.2.86 variant that worried health authorities around this time last year, because it had accumulated a concerning number of genetic changes compared to earlier strains.
A descendant of that BA.2.86 strain from last year, which was eventually dubbed JN.1, later rose to dominate last winter's wave of infections.
The "X" in XEC's name comes from the fact that the strain looks to be a "recombinant" of two other closely related parent variants called KS.1.1 and KP.3.3. Both KS.1.1 and KP.3.3 are descendants of the JN.1 strain.
Will XEC lead to different symptoms or vaccine effectiveness? "CDC is not aware of any specific symptoms associated with XEC or any other co-circulating SARS-CoV-2 lineage," a spokesperson for the agency said in a statement.
Americans are still recommended to get this fall and winter's round of updated COVID-19 vaccines, the CDC spokesperson said. Those shots were greenlighted last month with an update to target the KP.2 strain of the virus.
The Food and Drug Administration has defended its pick of KP.2 for this year's revised vaccines in recent weeks, which overrode a recommendation from the World Health Organization and a panel of the agency's outside advisers to target its parent JN.1 instead.
The FDA said in a statement Wednesday that the agency was "highly confident" in the effectiveness of this season's updated shots.
How FDA officials think XEC will impact their pick is unclear. An FDA spokesperson did not immediately respond to a request for comment.
"At this time, we anticipate that COVID-19 treatments and vaccines will continue to work against all circulating variants. CDC will continue to monitor the effectiveness of treatment and vaccines against circulating variants," the CDC spokesperson said.
#mask up#covid#pandemic#covid 19#wear a mask#public health#sars cov 2#coronavirus#still coviding#wear a respirator
16 notes
·
View notes
Text
🚀 Exciting News! 🌟 We're moving from Tumblr to Bluesky! 🚀
We’re excited to announce that we’ve decided to make the move from Tumblr to Bluesky! Here’s why we believe this is the best step forward for us and our community:
1️⃣ No Ads, No Interruptions: One of the biggest reasons we’re making the switch is that Tumblr has been increasingly promoting paid content, which often buries authentic posts and disrupts your experience. Bluesky, on the other hand, is completely ad-free, ensuring that every post is seen on its own merit—without any distractions or commercial influence. We can focus on what matters most: sharing amazing space discoveries and engaging with YOU, our community.
2️⃣ Equal Opportunity for Every Post: On Tumblr, posts that aren’t promoted or sponsored often struggle to gain visibility. This results in an uneven playing field where only paid content gets the attention. With Bluesky, every post gets equal opportunity to be seen. Whether it's a groundbreaking discovery or a fun stargazing fact, every piece of content is treated fairly and given a chance to shine.
3️⃣ A Stronger Community: Bluesky’s open, decentralized platform offers a more collaborative and community-driven experience. It’s built to empower creators and followers alike, fostering real conversations without the interference of algorithms prioritizing paid content. We’re excited to be part of a space where authentic engagement thrives and where we can connect directly with space enthusiasts like YOU!
4️⃣ Better Privacy and Control: Bluesky is committed to protecting user privacy and giving people more control over their online experience. With fewer ads and data-driven manipulations, we feel more comfortable knowing our content is shared in a more transparent environment.
5️⃣ Innovative Platform for Creators: Bluesky is all about experimentation and innovation, offering a fresh take on social media. It’s the perfect space for us to push boundaries, share captivating visuals, and build a community that appreciates the wonders of space exploration without the clutter of traditional social media platforms.
🌌 Join Us on Bluesky! 🌌
We’re excited to continue our journey of space discovery with you, but this time in a more direct and engaging way on Bluesky! If you haven’t yet, be sure to follow us at @webbdiscoveries to keep up with all the latest updates from the James Webb Space Telescope, stargazing tips, and fascinating insights into the universe!
We can’t wait to connect with you in this new, refreshing space. See you there! 🚀✨
#SpaceExploration#Bluesky#JamesWebbTelescope#NoAds#EqualOpportunity#CommunityDriven#WebbDiscoveries#FollowUs#Stargazing#SpaceLovers#NoPaidContent
16 notes
·
View notes
Text
10+ ways technology is changing Public Relations
For brands seeking impact and longevity, technology is becoming the secret weapon in public relations. With real-time data, targeted outreach, and automation tools, agencies now deliver faster, smarter, and more effective PR campaigns. Let's explore how this shift is happening and what it means for the future.
1. AI-powered media monitoring
Artificial Intelligence tools help PR teams track brand mentions, competitor activity, and industry news in real-time. This allows faster response to potential crises and more relevant outreach to journalists and influencers.
2. Social listening tools
PR isn’t just about talking anymore—it’s about listening. Social listening tech helps brands understand public sentiment, uncover trends, and identify potential advocates or critics.
3. Data-driven storytelling
With analytics and insights readily available, PR professionals now craft stories backed by real data. This increases credibility and allows targeted messaging that actually resonates.
4. Influencer collaboration platforms
Digital PR platforms simplify influencer discovery, outreach, and campaign tracking. This helps brands collaborate authentically and measure impact more precisely.
5. Smart press releases
From embedding multimedia elements to tracking reader engagement, digital press releases are now interactive, measurable, and far more effective than their traditional counterparts.
6. Real-time crisis management
Thanks to instant alerts and social dashboards, PR teams can manage a brand crisis the moment it arises—often before it snowballs.
7. Content automation tools
Scheduling tools and AI-assisted writing software streamline content calendars, freeing PR professionals to focus more on creativity and strategy.
8. SEO-integrated PR
Public relations now works closely with SEO, ensuring that brand messages are not only newsworthy but also searchable and shareable.
9. Virtual events & digital launches
Tech allows brands to host press events, product launches, and panel discussions virtually—expanding reach and cutting costs.
10. Blockchain for transparency
Blockchain is starting to play a role in PR, offering transparency in advertising metrics and media spending.
11. Media database platforms
Smart databases help PR professionals find and pitch the right journalist for every story, improving outreach efficiency.
How agencies are adapting
Leading agencies are now blending traditional expertise with cutting-edge tools to create agile PR strategies. The modern-day campaign isn’t just pitched—it’s programmed, measured, and optimized in real-time.
Moreover, TYC Communication, a premier online PR company in Delhi, has consistently embraced innovation to stay ahead in the PR landscape. From data-led media strategies to influencer collaborations and digital storytelling, their comprehensive PR services help brands stay visible, relevant, and respected. Whether it’s for startups or established businesses, TYC offers tailor-made communication solutions powered by technology and driven by creativity.
3 notes
·
View notes
Text


Our cosmic neighborhood may be 10x larger
A team of international researchers guided by astronomers at University of Hawaiʻi Institute for Astronomy is challenging our understanding of the universe with groundbreaking findings that suggest our cosmic neighborhood may be far larger than previously thought. The Cosmicflows team has been studying the movements of 56,000 galaxies, revealing a potential shift in the scale of our galactic basin of attraction.
A decade ago, the team concluded that our galaxy, the Milky Way, resides within a massive basin of attraction called Laniākea, stretching 500 million light-years across. However, new data suggests that this understanding may only scratch the surface. There is now a 60% probability that we are part of an even grander structure, potentially 10 times larger in volume, centered on the Shapley concentration—a region packed with an immense amount of mass and gravitational pull. The findings were recently published in Nature Astronomy.
“Our universe is like a giant web, with galaxies lying along filaments and clustering at nodes where gravitational forces pull them together,” said UH Astronomer R. Brent Tully, one of the study’s lead researchers. “Just as water flows within watersheds, galaxies flow within cosmic basins of attraction. The discovery of these larger basins could fundamentally change our understanding of cosmic structure.”
Vast cosmos
The universe’s origins date back 13 billion years when tiny differences in density began to shape the cosmos, growing under the influence of gravity into the vast structures we see today. But if our galaxy is part of a basin of attraction much larger than Laniākea, which means immense heaven in the Hawaiian language, it would suggest that the initial seeds of cosmic structure grew far beyond current models.
“This discovery presents a challenge: our cosmic surveys may not yet be large enough to map the full extent of these immense basins,” said UH astronomer and co-author Ehsan Kourkchi. “We are still gazing through giant eyes, but even these eyes may not be big enough to capture the full picture of our universe.”
Gravitational forces
The researchers evaluate these large-scale structures by examining their impact on the motions of galaxies. A galaxy between two such structures will be caught in a gravitational tug-of-war in which the balance of the gravitational forces from the surrounding large-scale structures determines the galaxy’s motion. By mapping the velocities of galaxies throughout our local universe, the team is able to define the region of space where each supercluster dominates.
The researchers are set to continue their quest to map the largest structures of the cosmos, driven by the possibility that our place in the universe is part of a far more expansive and interconnected system than ever imagined.
TOP IMAGE: Galaxy motions converge into colored basins of attraction. The Milky Way is shown as the red dot. Credit University of Hawaiʻi
LOWER IMAGE: Laniākea, an immense supercluster of galaxies, including our own. Credit University of Hawaiʻi
8 notes
·
View notes