#Content Strategy

[glowettee]

first of all, i want to say tysm for being an inspiration to me 💕 i love your content so much!

i need some advice on how to make my blog cute and what i should post. idk how to balance my content bc i like to write and talk about my interests but idk if that mixes with girly advice and discussions. can you give advice on how to make a great blog?

lysm glow🎀

✧・゜blooming your digital garden ・゜✧

hey lovely! ✧

omg reading your message literally made me smile so big, thank you for those sweet words! it's the most magical feeling knowing that anything i create resonates with someone else. (i was actually having a bit of a weird day so your timing is perfect)

so you want to create a cute blog but you're torn between your personal interests and more girly advice content? honestly? that tension is exactly what makes the best blogs feel real and not like some perfectly curated magazine. the blogs i always come back to feel like i'm getting to know a whole person, not just a content category.

⋆.ೃ࿔*:･ embrace the beautiful mess ･:࿔ೃ.⋆

the most captivating blogs are the ones where you can feel someone's personality spilling through. when i started glowettee, i was so worried about "staying on brand" that i ended up feeling disconnected from my own content. the turning point came when i started weaving in my obsession with psychology, and my life dreams like becoming a doctor alongside the study tips and girly advice.

your specific combination of interests is what makes your corner of the internet special. maybe you're into astronomy and skincare, or classic literature and y2k fashion. that unexpected pairing becomes your signature!

⋆.ೃ࿔*:･ find your visual language ･:࿔ೃ.⋆

for aesthetics, consistency matters more than perfection. pick 2-3 colors that make your heart happy and stick with them. i use a soft pink, literally every shade of pink lol, and occasionally a dusty sage green in almost everything. it creates a feeling of cohesion even when my topics bounce around.

some tips that helped me:

create a simple header image template you can customize for different posts

find or create 5-7 dividers/decorative elements you love (like the ones i use ✧・゜)

choose a signature sign-off that feels authentically you

develop a consistent way to format different types of posts

⋆.ೃ࿔*:･ content that connects ･:࿔ೃ.⋆

instead of seeing your interests and girly advice as separate categories, look for the bridges between them. if you love classic literature and beauty, maybe write about "skincare routines inspired by jane austen heroines" or "what your favorite book says about your personal style."

the magic happens in these crossovers because they're uniquely you. nobody else has your exact constellation of passions and perspectives.

⋆.ೃ࿔*:･ rhythm not rules ･:࿔ೃ.⋆

rather than strict posting schedules, think about rhythm. maybe mondays are for motivation, wednesdays for your special interests, and fridays for more girly advice. this gives your blog a sense of structure without becoming a chore.

i used to stress about posting consistently until i realized that quality connections matter more than quantity. sometimes i disappear for a week when life gets messy, and that's okay! the right followers stick around because they're there for your voice, not just daily content. i also completely forgot about my posting schedule in my pinned post lol, i don't even follow it!! (i really need to update that...)

⋆.ೃ࿔*:･ write like you're talking to a friend ･:࿔ೃ.⋆

the posts that get the most response are always the ones where i write like i'm texting my best friend. not perfectly polished, just genuinely me. let your personality shine through your writing style, use the words you actually use, reference the things you actually love.

your blog is a living thing that will evolve as you do. my earliest posts make me cringe a little now, but they were necessary stepping stones. give yourself permission to experiment and change direction when something feels right.

sending you the warmest wishes for creating something that feels like magic to make and share. your unique blend of interests is exactly what makes your voice worth hearing.

xoxo, mindy 🤍

p.s. the fact that you're even asking this question tells me your blog is going to be absolutely lovely. the most beautiful spaces come from thoughtful creators!

[seancurry1]

Welcome to Inkspiller. Before we go any further, I want to be clear about one thing: this is not, and never will be, a copywriting course. There are enough of those. You don’t need another course slapped together by someone who completed a course themselves six months earlier. If all you do with what you gain from this newsletter is create another copywriting course, I’ll consider the entire endeavor a failure and close up shop.

Fair enough. What is this, then?

This is a newsletter about building a freelance copywriting career from a guy who’s been compensated for his writing since 2008, and who’s been successfully doing it freelance since he was fired from his last full time job in 2016.

Why are you doing it?

There is a lot of bad advice about freelance copywriting out there. If you’ve found your way here naturally (ie, if you don’t know me personally), then you’ve probably seen it. Starting a freelance copywriting career is hard enough as it is without having to sift through mountains of nonsense grifter BS to figure out which advice is actually worth listening to.

Who is this for?

What frustrates me the most about the majority of copywriting courses available today is how permanently they can turn aspiring writers away from this. If you’ve already paid over a grand to “gurus” and you still can’t figure out how to sign a client or keep them longer than one or two projects, you’re going to call the whole thing a wash and move onto something else.

That breaks my heart! I adore writing, and I value the independence my freelance status grants me over everything else in my professional life. I’m able to be at home and raise my kids, help run our household, and see friends. I’ve traveled more than I ever thought I would, funded a wedding and a house purchase, and paid off a lot of debt. I own my home, my income, and my time, and every time some huckster asshole tricks another newbie into forking over $500 in exchange for a Discord invite and 20 hours of watching someone talk into a webcam while screen-sharing a Google Doc, that path to independence gets closed off for someone else. That sucks.

I’m launching a professional newsletter about copywriting, Inkspiller!

Click to read the first issue, This is not a copywriting course.

And sign up at https://inkspiller.email/ to get these issues in your inbox every week.

[bxtxnx]

♍︎

If you're a content creator and have Virgo placements, daily vlogs or videos like "day in my life" will be your best creations.

In astrology Virgo covers the everyday and mundane tasks, so showing your daily routine as a content creator is guaranteed to bring you good results.

[lylahh-artpalaces]

🐾✨CAMP NEVERMOOR: ANIMAL TRANSFORMATION DAY✨🐾

...or as Penny calls it: “Fur, Fangs, and FREAKOUTS.”

---

🌀 A mysterious mist rolls into the forest...

Alaina (suspicious): “Okay… who spilled Sylvara’s forest magic bath bomb in the lake?!”

Sylvara (holding the empty bottle): “…Not me.”

Suddenly—FLASH!! ⚡️✨

Everyone glows like a Lisa Frank sticker and—BOOM—transforms. Into animals. And it gets real weird real fast.

---

🐑 Jay – Lamb

Jay is now the world’s softest, fluffiest, most silently judging little lamb.

Jay: walks daintily to Alaina and stares up with those “protect me but I will murder you” eyes

Alaina: “You’re so cute I’m gonna cry.”

Jay: bleats once… and kicks Ghost in the shin

Ghost: “BITCH—”

---

🐺 Mike – Black Wolf

Mike: massive, growling, drooling “Mine.”

Nico (laughing): “What, the air?”

Mike: circling Alaina protectively “MINE.”

Jay: growls back, poofy lamb fur standing up

Alaina: “You two can fight over me later—I’m literally holding snacks.”

---

🐖 Leather – Pig

Leather: the biggest, softest pig you’ve ever seen, blushing with every step

Penny: “You’re adorable and horrifying. I love it.”

Leather: offers Alaina a flower in his mouth

Jay & Mike: 😠

Ghost: “He wins. That’s it. Roll credits.”

---

🦊 Ghost – Fox

Sleek. Smug. Sassy. Glowing eyes and a “you’re beneath me” smirk.

Ghost: licks paw, makes direct eye contact “I’m still hotter than all of you.”

Damien (as a crow): “You’re a ginger rat with legs.”

Ghost: “And you’re a flying emo.”

---

🦌 Sylvara – White Deer w/ Blue Stripes

Absolutely stunning. Magical. Probably glowing.

Sylvara: struts through the woods like she owns the damn realm

Penny: “Okay majestic anime deer princess, chill.”

Sylvara (looking at Damien crow): “You better not poop on me, baby. I’m still your girlfriend.”

---

🐦 Damien – Crow

Dramatic. Loud. Petty.

Damien: CAWS with the fury of a man who hasn’t gotten a decent nap in weeks

Ghost: “That was the most aggressive ‘CAW’ I’ve ever heard.”

Damien: “It means ‘fight me’ in bird.”

Penny: “It also means ‘I have daddy issues,’ apparently.”

---

🐈 Penny – Pink & Black Cat

BOW DOWN because diva cat Penny is now stretching like a model, batting everyone’s tails, and mimicking their animal sounds in pure chaos.

Penny: meows in Jay’s voice “Aww, look at me, I’m a sad little lamb with too many feelings~”

Jay: “I WILL EAT YOU.”

Penny: meows in Mike’s voice “Mine. Mine. Mine—”

Mike: lunges

Penny: flips into a tree like a gymnast “Too slow, Fido!”

---

BONUS CHAOS

Nico tries to ride Damien like a horse. Gets pecked in the forehead.

Jaxon is chasing the lamb Jay with a phone trying to film TikToks.

Riley tries to give the fox (Ghost) a sparkly collar. It bites her.

Sylvara keeps summoning glowing butterflies around her because ✨aesthetic✨.

Alaina is just trying to keep everyone from killing each other with squeaky toys and apple slices.

---

🕛 The Mist Lifts...

Everyone poofs back into human form.

Jay is holding a single daisy in his hand.

Mike has leaves in his hair and is growling at Ghost.

Leather is blushing and a bit embarrassed.

Penny is licking her hand like she still a cat.

Damien and Sylvara are already cuddling under a blanket.

Ghost: “You’re all freaks.”

Alaina: smiling, feeding Jay and Mike fruit “And yet… I love you all.”

---

WANT A PART 2?! 👀🫣😜

[lunarreign24]

I'm starting to go through different channels I usually watch and notice quiet background music that I didn't use to notice. I mean, of course there are some that were obvious and in your face like MandJTV with the Mirror B theme, but I'm starting to notice it more in all channels I watch rather than just that subset of obvious cases.

[vaultofzero]

WHOEVER NEEDS TO SEE THIS, READ IT.

I'm not selling you motivation. I’m building a system: faceless, broke-proof, and real as hell.

No filters. no fake flexing.

Just digital products, faceless content, and survival strategies for anyone who’s tired of being broke.

This blog is for:

Young people who feel lost

Digital misfits with 0 audience

Anyone who wants out of the 9–5 simulation

You’ll see:

How i built my first pdf and started selling it

How i promote it using content (without my face)

How to build multiple income streams before the economy breaks you

This ain’t a side hustle blog. this is war mode.

Follow if you’re done waiting.

Reblog if you feel this.

Here is a free guide to Financial Freedom!

If you found the freebie valuable, you might want to check out the full guide, it goes way deeper and could change how you look at digital income forever. Explore the full course here:

Notion Links Portal:

[zealousenclavevalkyrie]

What Is Copywriting? A Beginner’s Guide

Introduction

If you’ve ever been persuaded to click on an ad, buy a product, or sign up for a newsletter through the power of words alone, then you’ve experienced the magic of copywriting. But what exactly is copywriting, and why is it such a crucial part of modern marketing?

In this beginner’s guide, we’ll break down the concept of copywriting, its core elements, and how you can start honing this high-demand skill—even if you have no prior experience.

What Is Copywriting?

Copywriting is the art and science of using words to persuade a reader to take a specific action. That action might be clicking a link, buying a product, signing up for a service, or simply engaging with a brand. From website banners to product descriptions, emails to ad headlines, copywriting plays a central role in shaping customer decisions.

If you’re looking for a deeper understanding of the craft, you can explore this comprehensive article: What is Copywriting?

Why Copywriting Matters

Good copy doesn’t just inform—it influences. In a crowded digital world, where attention spans are shrinking, sharp and compelling copy can be the deciding factor between a scroll-past and a sale. Whether you’re running a business or building a personal brand, strong copywriting helps establish authority, convey value, and drive conversions.

Key Elements of Great Copywriting

1. A Clear Objective

Every piece of copy should serve a single purpose. Whether that’s driving traffic, boosting sales, or generating leads, clarity in intent helps shape the message effectively.

2. Audience Understanding

Knowing your audience is critical. Great copywriters dig deep into the reader's desires, pain points, and motivations to craft messages that resonate on a personal level.

3. A Strong Hook

The first few words are everything. Whether it's a headline or the opening line of a paragraph, your hook must grab attention and entice the reader to continue.

4. Persuasive Language

Copywriting is not about flashy words—it’s about effective ones. Techniques like using power words, emotional triggers, social proof, and benefits-over-features help nudge readers toward action.

5. A Clear Call to Action (CTA)

Never leave the reader wondering what to do next. A strong CTA tells the reader exactly what step to take and often includes urgency or value incentives to push action.

Common Copywriting Formats

Website Copy

This includes homepage messaging, about pages, service descriptions, and landing pages. Every section must speak to the audience’s needs and lead them through a journey.

Ad Copy

Google Ads, Facebook Ads, YouTube thumbnails—all rely on tight, powerful language to convert viewers in seconds.

Email Copy

From subject lines to body text, email copy must be engaging and relevant to increase open rates and clicks.

Product Descriptions

These should highlight benefits over features and answer potential objections a customer might have.

Copywriting Myths Debunked

Myth 1: You Need to Be a Native English Speaker

Many successful copywriters operate in their second language. What's more important is clarity and audience understanding.

Myth 2: More Words = More Persuasion

Long-winded copy often backfires. Effective copy gets to the point, respects the reader’s time, and still drives action.

Myth 3: Creativity Is Everything

While creativity helps, structure and strategy are just as important. Frameworks like AIDA (Attention, Interest, Desire, Action) often outperform “creative” rambling.

Tips for Beginners

Read top-performing ads and website copy to understand what works.

Practice rewriting headlines or product descriptions from major brands.

Use tools like Hemingway or Grammarly to refine your writing.

Study frameworks like AIDA and PAS (Problem-Agitate-Solution) to understand persuasive flow.

Conclusion

Copywriting is more than just writing—it’s a strategic skill that combines psychology, marketing, and creativity. For beginners, the key is to start simple, understand your audience, and practice regularly. Whether you’re freelancing, managing a business, or building a brand, mastering the fundamentals of copywriting can transform your messaging and improve your results.

To learn more about building high-performing content and accessing premium copywriting services, visit Wordsmithh.

[betafore]

🚫 Top YouTube Thumbnail Mistake on iOS (And How to Fix It)

At Betafore, we are passionate about all things digital, from crafting flawless code to creating YouTube thumbnails that compel viewers to pause. Bad thumbnail designs that don't work on phones, especially iPhones, are one of the biggest mistakes that even the best makers make.

If you're losing views or struggling with click-through rates, this post is for you, because the problem might not be your content, but your thumbnail. Thumbnails are the first thing people see when browsing, and if they’re not eye-catching or clear, viewers may scroll right past your video, no matter how great it is. A well-designed thumbnail acts like a billboard for your content, grabbing attention, sparking curiosity, and encouraging clicks. In today’s crowded YouTube space, your thumbnail could be the key difference between getting lost in the feed or standing out and getting watched.

What is a YouTube thumbnail?

YouTube thumbnail is the small preview image that represents a video and helps attract viewers by giving them a quick idea of the content. It's often custom-designed with bold visuals, readable text, and eye-catching colors to stand out in search results and recommendations. A good thumbnail can significantly increase clicks and views by making the video more appealing and clickable.

📱 The #1 YouTube Thumbnail Mistake on iOS

Safe Zone Violation In Design: A safe zone violation is created by placing significant components, such as faces or text, in close proximity to the borders of your thumbnail. 

On iOS, YouTube overlays things like:

The length of the video

A "Watch Later" button

Playlist icons

These run exactly on top of your thumbnail corners. So, guess what if you have forced your strong title or face expression into the corner? Readers of iPhones cannot see it. It is either covered or clipped.

Other Common Mistakes to Avoid

The majority of YouTube traffic comes from mobile devices, and if your thumbnails aren’t optimized for small screens, you're likely losing a huge chunk of potential viewers before they even click. Below are common thumbnail mistakes that can cost you views, along with why they matter and how to fix them:

How to Design Better YouTube Thumbnails for Mobile

Here are Betafore’s top tips to make sure your YouTube thumbnail design is optimized for iOS and mobile devices:

Use a safe zone - Keep text and faces away from the outer edges.

Think BIG - Text that is bold and has a lot of contrast always wins..

Check mobile previews - Use YouTube Studio or test thumbnails on your iPhone before uploading.

Put feeling first - Faces with strong expressions always get more clicks.

Design mobile-first - Over 70% of YouTube traffic comes from phones. If it works on iOS, it’ll shine everywhere.

Why Better Thumbnails Matters?

“90% of the best-performing videos have custom thumbnails, according to Google Help.”

A strong YouTube thumbnail isn’t just about looks , it drives clicks, increases engagement, and boosts your content in the algorithm. And with most users on mobile, iOS optimization is non-negotiable.

At Betafore, we help creators, influencers, and brands design content that doesn’t just look good but also performs.

Want Thumbnails That Drive Real Results

From high-performing websites to thumb-stopping visuals, we build digital experiences that drive results. Design. Strategy. Impact - every click counts.

📬 Work with us 🌐 Visit betafore.com 📱 Follow us for more tips: Tumblr | LinkedIn | Instagram

[donotdestroy]

Art doesn’t always need to have a message, meaning, feeling, or even an audience. But influencers do—they rely on having a message and people to engage with it. Don’t mix the two up.

[dswebrank]

When I started working with professional coaches,

I noticed one BIG problem — most of their websites were just sitting there, doing NOTHING.

They had invested in a domain, hosting, and a decent-looking site…

but where were the clients? 🧐

Here’s the harsh truth:

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗮 𝗺𝗶𝘀𝘀𝗲𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.

It’s like having a store with no products. No one’s going to walk in.

When I built 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗗𝗲𝗲𝗽 𝗧𝗲𝗰𝗵, my goal was simple —

𝗵𝗲𝗹𝗽 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗿𝗮𝗻𝗸 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗮𝗻𝗱 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗿𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁𝘀.

I’ve worked with international clients from the USA, UK, Australia, UAE, and India.

And guess what? The common issue I saw was 𝗶𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.

👉 So, why does consistent content matter so much? Let me break it down:

1️⃣ 𝗕𝗼𝗼𝘀𝘁𝘀 𝗦𝗘𝗢 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Google loves fresh, valuable content. Regular updates improve keyword ranking and visibility.

2️⃣ 𝗗𝗿𝗶𝘃𝗲𝘀 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗧𝗿𝗮𝗳𝗳𝗶𝗰: More content means more chances to rank for different keywords — and that means more visitors.

3️⃣ 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝘀 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆: High-quality blogs and articles showcase your expertise. You become the go-to coach in your niche.

4️⃣ 𝗕𝘂𝗶𝗹𝗱𝘀 𝗧𝗿𝘂𝘀𝘁 𝘄𝗶𝘁𝗵 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Helpful content builds credibility. Clients trust those who educate and guide them.

5️⃣ 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝘀 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Valuable content keeps visitors on your site longer, reducing bounce rates.

6️⃣ 𝗖𝗿𝗲𝗮𝘁𝗲𝘀 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Informative posts get shared and linked — increasing your site’s authority.

7️⃣ 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝘀 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Content-rich sites provide more value and better navigation for users.

8️⃣ 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Your blog posts become shareable content for LinkedIn and other platforms.

9️⃣ 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲𝘀: Engaged visitors are more likely to book your coaching services.

🔟 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝘀 𝗬𝗼𝘂𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱: Consistent content shows dedication and positions you as an expert.

But I know the struggle — finding time to create quality content while

managing your coaching business isn’t easy. That’s where I step in. 💡

𝗟𝗲𝘁’𝘀 𝗳𝗶𝘅 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗶𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗬𝗢𝗨.

I’ll help with SEO, content strategy, and technical fixes so your site attracts REAL clients.

📩 𝗗𝗠 𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗙𝗥𝗘𝗘 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝘂𝗱𝗶𝘁 𝗼𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻.

Let’s unlock your website’s true potential!

[trendoptimizer]

🚀 AI-Driven Tools Are at the Forefront of YouTube’s Latest Video Trends! 🎥🤖 From personalized recommendations to dynamic editing and analytics, AI tools are shaping the hottest video trends on YouTube. Creators are using AI to make engaging, innovative content that stands out and resonates with viewers. Dive into the future of video creation with AI leading the way! 💡✨ Click this link : https://tinyurl.com/fbhea698

[dealsxciting]

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The Unspent Energy at the Bottom of the Page - Inkspiller

Set up your argument

Many people default to the Descending Copy Ladder to Hell when they write for reasons I already discussed here, and a big one is a lack of awareness about messaging frameworks. It sounds complicated, but it’s just the skeleton of your piece. If your skeleton is strong, then you’ll be easily able to hang the meat-copy up on it later. 

Have you ever seen a body without a skeleton? It’s just a pile of meat on the floor. No one likes a pile of meat on the floor. 

A good framework is topic-agnostic, because it has nothing to do with the topic itself. Messaging frameworks are entirely about how you communicate your message to your audience, regardless of the topic of your message, and how you build up energy you will later convert into action. 

Here’s a simple one I almost always default to: 

State the problem 

Create urgency 

Offer a solution 

State the problem

Your readership may or may not already be aware of the problem you want to offer a solution to. If they’re not aware, then you’re making them aware. If they already are, then you’re telling them they’re about to learn how to solve it. 

A lot of copy I’m asked to critique gets this wrong in one of two ways: either they don’t state the problem they’re offering a solution to until they’re 75% of the way through the piece, or they spend the first 75% of the piece stating the problem. State the problem early and briefly, follow up with an emotional truth or supporting evidence to show you’re not making it up, and move on. 

Create urgency 

Your reader knows there’s a problem now—great! Why should they care? Show them why this problem is something they need a solution for now. If you do this part well, they’ll be convinced they need a solution even if they don’t go with your solution.* 

Copy that drones on about the problem and belabors the point fails to make it urgent. The reader wants to be led, but they want to know they’re being led to something. Raising the stakes shows them that where they are now in your argument is different from where they were before. It gives them direction. Show them why they’ll be unhappy if they don’t take action now, and move onto the solution you want them to choose. 

Offer a solution 

Dear Reader understands the problem and why it requires immediate action. You’ve alley-ed, now it’s time for that sweet, sweet -oop. Give them the solution you’ve got them begging for. If you’ve done the previous two parts right, they might even already know what that solution is. 

Most of the copy I see in critique requests actually does this! They could certainly do it with fewer words (which, to be fair, is universally and eternally true across all levels of skill and experience), but the solution is always presented, and sometimes even with a few supporting Reasons To Buy/Believe (RTBs). Which is great! You’ve done it! Now it’s time to bring them home with a… 

…where are you going? Why is the page over? How do they take advantage of the solution you’ve just sold them on?? 

--

I wrote about messaging frameworks, building energy over a page, and most importantly, giving that energy somewhere to go at the end of the page in my latest for Inkspiller.

Click here to read, and grab FREE full access to Inkspiller all summer long here: Summer Spiller.

[123gracker]

Cybersecurity vs. SaaS Marketing: Why Selling Security Is a Whole Different Game

Selling cybersecurity isn't the same as selling SaaS. This post explores the unique challenges and strategies involved in marketing security solutions. Learn why trust, risk aversion, and compliance play a crucial role in cybersecurity sales, and how to tailor your approach for success.

In the world of B2B tech, marketing cybersecurity solutions is like playing chess while everyone else is playing checkers. It's more complex, higher stakes, and requires a completely different strategy. This article dives into why marketing cybersecurity products is so different from selling your average SaaS solution, and why it matters for your business.

Think about it: When you're marketing a typical SaaS product, you're selling efficiency, productivity, or cost savings. But with cybersecurity? You're selling peace of mind in a digital world full of threats. It's not just about making life easier—it's about keeping businesses safe from invisible dangers.

Here's what we'll uncover:

Why cybersecurity products are trickier to explain (and sell)

How building trust is your secret weapon in security marketing

The constant race against new threats (and how it affects your marketing)

Why your customers might not know they need you (until it's too late)

Navigating the maze of regulations and compliance

Whether you're a marketer looking to level up your skills, a business owner trying to protect your digital assets, or just curious about how the world of cybersecurity ticks, this article will shed light on why marketing in this field is a unique challenge—and an exciting opportunity.

The Need for Specialized Marketing Skills in Cybersecurity

Before we dive into the specific differences, it's crucial to understand why cybersecurity marketing requires a specialized skill set:

Technical Proficiency: Cybersecurity marketers need a deep understanding of complex technical concepts to effectively communicate product value.

Risk Communication: Balancing the need to convey urgency without resorting to fear-mongering requires a nuanced approach.

Regulatory Knowledge: Familiarity with various compliance standards and regulations is essential for credible marketing in this space.

Rapid Adaptation: The ever-evolving threat landscape demands marketers who can quickly pivot strategies and messaging.

Trust Building: In a field where skepticism is high, marketers must excel at building and maintaining trust through every interaction.

Now, let's explore the five critical areas that make cybersecurity marketing a different beast from its SaaS counterparts, and learn how savvy marketers are rising to meet these challenges head-on.

1. Complexity of the Product

Cybersecurity Marketing

Cybersecurity solutions often involve intricate technologies and specialized knowledge. The products are designed to protect against sophisticated threats and vulnerabilities, which can be difficult for non-experts to fully grasp. As a result, cybersecurity marketers face the challenge of:

Simplifying complex concepts without losing their technical essence

Educating potential customers on the importance and functionality of various security measures

Balancing technical accuracy with accessibility to appeal to both IT professionals and business decision-makers

Specialized Skill: The ability to translate highly technical concepts into clear, compelling narratives that resonate with both technical and non-technical audiences.

Traditional SaaS Marketing

While SaaS products can also be complex, they often focus on solving more straightforward business problems. Marketers of traditional SaaS products typically:

Highlight user-friendly interfaces and intuitive functionality

Focus on immediate business benefits and ROI

Use less technical jargon in their marketing materials

2. Emphasis on Trust and Credibility

Cybersecurity Marketing

Trust is paramount in cybersecurity. Organizations are essentially entrusting their digital assets and sensitive information to the cybersecurity solution provider. To build this trust, cybersecurity marketers must:

Demonstrate deep expertise in the field

Showcase a proven track record of protecting against threats

Utilize case studies and customer testimonials extensively

Produce thought leadership content to establish authority

Highlight certifications, compliance, and industry recognition

Specialized Skill: The ability to build and maintain trust through every marketing touchpoint, from content creation to customer interactions.

Traditional SaaS Marketing

While trust is important for all SaaS products, the stakes are generally lower. Traditional SaaS marketers focus on:

User reviews and ratings

Ease of use and customer support

Integration capabilities with other tools

Cost-effectiveness and scalability

3. Rapidly Evolving Threat Landscape

Cybersecurity Marketing

The cybersecurity field is in a constant state of flux, with new threats emerging regularly. This dynamic environment requires cybersecurity marketers to:

Stay informed about the latest threats and trends

Quickly adapt marketing messages to address emerging challenges

Demonstrate how their solutions evolve to counter new risks

Educate the market about new types of threats and vulnerabilities

Position their products as forward-thinking and proactive

Specialized Skill: The ability to rapidly assimilate new information about emerging threats and translate it into compelling marketing messages and strategies.

Traditional SaaS Marketing

While innovation is important in SaaS, the pace of change is typically slower. SaaS marketers often focus on:

Long-term value proposition and stability

Gradual feature improvements and updates

Industry trends rather than immediate threats

4. Target Audience's Risk Awareness

Cybersecurity Marketing

Many organizations take a reactive approach to cybersecurity, only prioritizing it after experiencing a threat. This creates unique challenges and opportunities for marketers:

Educating potential clients about the importance of proactive measures

Using fear-based marketing carefully to highlight risks without being alarmist

Demonstrating the cost of inaction through real-world examples

Targeting both technical (CISOs, IT managers) and non-technical (CEOs, CFOs) decision-makers

Specialized Skill: The ability to effectively communicate risk and urgency without resorting to fear-mongering, while also tailoring messages to different stakeholders within an organization.

SaaS Marketing

Traditional SaaS products often address known pain points or inefficiencies. Marketers typically focus on:

Highlighting productivity gains and cost savings

Showcasing how the product solves existing problems

Appealing to a more defined set of decision-makers within an organization

5. Regulatory and Compliance Considerations

Cybersecurity Marketing

Cybersecurity solutions must often adhere to specific regulatory standards, adding another layer of complexity to marketing efforts:

Communicating compliance capabilities effectively

Addressing concerns related to data protection laws (e.g., GDPR, CCPA)

Highlighting adherence to industry-specific regulations (e.g., HIPAA for healthcare)

Demonstrating how the solution helps clients meet their own compliance requirements

Specialized Skill: A deep understanding of various regulatory frameworks and the ability to articulate how cybersecurity solutions address compliance requirements.

General SaaS Marketing

While some SaaS products may need to address compliance, it's typically not as central to the marketing message:

Focus on general data security and privacy features

Highlight any relevant certifications (e.g., SOC 2)

Address compliance as a feature rather than a core selling point

The Learning Curve for B2B SaaS Marketers

For B2B SaaS marketers transitioning into cybersecurity, the learning curve can be steep and time-consuming. Here's why:

Technical Knowledge Acquisition: Understanding the intricacies of cybersecurity technology, threat landscapes, and defense mechanisms requires significant study and often hands-on experience.

Regulatory Comprehension: Grasping the nuances of various compliance standards and their implications for different industries takes time and continuous learning.

Risk Communication Skills: Developing the ability to effectively communicate about risks without causing panic or disengagement is a delicate skill that takes practice to master.

Trust-Building Expertise: Learning how to establish and maintain trust in a highly skeptical market requires time to build credibility and refine communication strategies.

Rapid Adaptation Abilities: Cultivating the agility to quickly understand and respond to new threats and market changes is an ongoing process that improves with experience.

Cross-Functional Collaboration: Developing the ability to work effectively with technical teams, compliance officers, and C-suite executives requires time to build relationships and understand diverse perspectives.

Industry-Specific Knowledge: Each industry (e.g., healthcare, finance, government) has unique cybersecurity needs and regulations, requiring marketers to develop sector-specific expertise.

Typically, it can take 2-3 years for a B2B SaaS marketer to become proficient in cybersecurity marketing, and 3-5 years to be considered an expert in the field. This timeline can vary based on the individual's background, the complexity of the cybersecurity solutions they're marketing, and the resources available for professional development.

Conclusion

Marketing cybersecurity solutions requires a unique approach that goes beyond traditional SaaS marketing strategies. The complexity of the products, the critical need for trust and credibility, the rapidly changing threat landscape, the varying levels of risk awareness among potential clients, and the intricate regulatory environment all contribute to making cybersecurity marketing a distinct challenge.

Successful cybersecurity marketers must balance technical expertise with clear communication, educate their audience while building trust, and stay agile in response to new threats and regulations. By understanding these key differences and investing in specialized skills, marketers can create more effective strategies that resonate with the specific needs and concerns of the cybersecurity market.

For B2B SaaS marketers looking to transition into this field, patience and dedication are key. The journey to becoming a proficient cybersecurity marketer is demanding but rewarding, offering the opportunity to play a crucial role in protecting organizations and individuals in our increasingly digital world.

Visit for more info: https://gracker.ai/

[lunarreign24]

Seriously, why can't I just make a thumbnail for shorts?

Why do I have to pick a frame from the video and edit it with very limited functionality?