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krmangalam121 · 3 months ago

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B.Tech. CSE Data Science: Course Details, Eligibility Criteria and Fees

Struggling to find the right college for B.Tech. CSE Data Science but ain’t finding any suitable option? Hold On! We have got a permanent solution for this concern. Choose K.R. Mangalam University to pursue this course and build a spectacular career. We have been a premium education institution in Delhi-NCR and a majority of students prefer us to establish a successful career in the field of data science.

If you’re someone who’s looking forward to learning about algorithm development, data inference and technology then this course is the right fit for you. Read further to learn about the prominent factors related to this programme and enrol now for a better tomorrow.

B.Tech. CSE Data Science Course Highlights

Although there are numerous best data science courses in India, still B.Tech. CSE (Data Science) with Academic Support of IBM tops the charts amongst all for a variety of reasons which are:

Learn From Top IBM Experts

Informative Curriculum

Availability Of 1:1 Mentorship Session

Scholarships and Education Loans

Well- Equipped Laboratories

Guaranteed Placement Support

Financial Assistance For Startup

Data Science Bachelor Degree Eligibility Criteria

You must meet the necessary eligibility requirements if you’re interested in pursuing B.Tech. CSE Data Science at KRMU. The general criteria are as follows:

You must have passed the 10+2 examination with Physics and Mathematics as compulsory subjects.

For the remaining course, choose from Chemistry/ Computer Science/ Electronics/ Information Technology/ Biology/ Informatics Practices/ Biotechnology/ Technical Vocational subject/ Agriculture/ Engineering Graphics/ Business Studies/ Entrepreneurship from a recognised board/university with a minimum 50% aggregate overall.

B.Tech. CSE Data Science Course Details

The B.Tech. CSE (Data Science) with Academic Support of IBM is a full-time, four-year undergraduate programme designed to equip students with in-depth knowledge and practical skills in computer science and data science. Priced at ₹2,50,000 per year (as of 16th April 2025), the course offers a strong academic foundation backed by industry collaboration with IBM. Admission is granted through a written test followed by a personal interview. Graduates can look forward to promising career opportunities such as Data Science Developer, Data Developer, Machine Learning Engineer, Business Intelligence Analyst, and Data Science Consultant. The programme emphasizes critical problem analysis, the application of contextual knowledge, effective communication of complex engineering concepts, and efficient management of computer science projects. Top recruiters for this programme include leading companies such as Deloitte, Wipro, Star Sports, Axis Bank, Walmart, and Flipkart.

Career Scope after B.Tech. CSE Data Science

With time, there has been significant evolution in the field of data science. Seeing this progress, the maximum number of students are diverting towards this field to secure a decent job with a competitive pay scale. Some of the top job opportunities are:

Data Analyst

Statistician

Data Engineer

Application Architect

Risk Management Analyst

Market Research Analyst

Tableau Developer

Database Administrator

Conclusion

Currently, B.Tech. CSE Data Science is one of the most sought-after programmes as it offers amazing job opportunities to students. Additionally, this course also equips the students with effective communication, critical thinking, problem-solving and decision-making skills. With a combination of all these factors one becomes highly confident in implementing different types of scientific methods for extracting information from structured and unstructured data. Choose KRMU to pursue this course and give a successful launchpad to your career.

Frequently Asked Questions

Which is the best college for B.Tech. CSE in Data Science in Delhi NCR?

K.R. Mangalam University is the top university due to its cutting-edge facilities, comprehensive curriculum, 700+ recruitment partners, guaranteed placement etc.

What subjects are taught in B.Tech. CSE in Data Science?

In 8 semesters, students will learn about engineering with calculus, clean coding with Python, java programming, operation systems, usage of AI in cyber security and many other aspects related to data science.

How much a student will earn after studying B.Tech. CSE in Data Science?

As it’s one of the popular fields, students earn a spectacular salary after graduating from this course. On average the salary in this field starts at 8 LPA and goes up to 16 LPA depending on job profile, work location and organisation.

#data science bachelor degree#data science course duration

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cindylouwho-2 · 5 years ago

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RECENT NEWS, RESOURCES & STUDIES, July 19 2020

Welcome to my latest summary of recent ecommerce news, resources & studies including search, analytics, content marketing, social media & Etsy! This covers articles, podcasts, videos and infographics I came across since the late June report, although some may be older than that.

I‘m still working on Etsy search testing and a few new blog posts and pages for my website, so it is still difficult for me to get this summary out more than 1-2 times a month. All suggestions on solutions to my time crunch are welcome.

If you have an questions, comments or suggestions about my Tumblr or my blog, please contact me here or on my website. I’d love to know what you think!

TOP NEWS & ARTICLES

Latest change from Google: the free Google Shopping listings will now show up in US organic search as part of product knowledge panels. Unfortunately, since they are only doing this for product knowledge panels to begin with, it likely won't help handmade sellers, but could be useful to sellers of vintage & supply items that are known products that will have a knowledge panel. It may be a sign that they are planning on moving free ads to more Google "surfaces" over time, however. Note that it appears that all product knowledge panel ads will be free starting this summer (US only), so that means that any Etsy paid ads for these types of items will become free ads that you won't have to pay EOA fees on if you get a sale. Google claims the free ads are bringing more searcher engagement to Shopping.

Amazon announced they will begin to show US sellers’ business name and address on the Seller Profile page as of September 1. The same requirement already exists in Europe, Japan and Mexico.

The USPS will no longer be delivering mail as promptly every day, to cut costs. This potentially affects anyone shipping to a destination in the United States.

How 7 different companies grew profits during the last recession - there will still be business opportunities during the upcoming recession, but you have to be positioned to take them.

ETSY NEWS

Etsy Labels no longer offer USPS international shipping options for all packages under 4.4 pounds other than Canadian orders, replacing them with the Global Postal Shipping Program (GPSP). Many US sellers dislike the GPSP, and have moved on to outside providers that integrate with an Etsy shop and other services, such as Pirate Ship, Shippo, Stamps, and Shipstation.

The quarterly category & attributes updates are limited to face mask & hand sanitizer attributes for July. Etsy also made some other minor updates recently, including allowing us to set a message auto reply for up to 5 days.

You may have noticed that Etsy is really pushing Etsy Ads on sellers right now, despite the numerous complaints about the average cost per click becoming far too high last year. I’ve turned mine off permanently, but if you are interested in trying them or fine-tuning them, Etsy released an article and a related podcast with a transcript.

Louisiana and Mississippi have been added to the list of states that Etsy collects sales tax from.

Etsy raised fees on Reverb to 5%, “to make further investments on behalf of our sellers.”

Etsy will release the second quarter results on August 5. We already know that April and May were record-setting, and June was also probably pretty good.

The site has continued to receive decent media coverage for the mask initiative; Etsy is mentioned in several articles/broadcasts a day as a place to get masks, including stylish ones. This article briefly interviews a seller and looks at what Etsy will do next, as the mask demand peak might be over.

Now that people think of Etsy for things like face masks, Etsy is continuing to market itself as a place to buy everyday items, something it shied away from for a few years. (Remember when Etsy was all about “owning special”?) They’ve added “Everyday Finds” links & Editors Picks pages, and have published tips on what pandemic shoppers are looking for. (Note that the year over year values compare this April to last April, and so were during peak lockdown for the US.) “Keeping surfaces clean is top of mind these days, and shoppers are searching on Etsy for many types of cleaners, from all-purpose scrubs to washable sponges...134% YoY increase in searches on Etsy containing “ceramic sponge holder.”...”74% YoY increase in searches on Etsy containing “mug”...”352% YoY increase in searches on Etsy containing “diy”.

Please correct me if I am wrong, but this page on the search and ads algorithms appears to be relatively new.

SEO: GOOGLE & OTHER SEARCH ENGINES

The sea change in online buyer behaviour during the pandemic may mean that you need to update your keyword research. Keyword volumes have changed, some very dramatically. For example “‘adult bikes’ shows a massive upturn.This represents over ten times as many searches for this term compared to just under a year ago. If you projected this back in 2019 you’d probably be laughed at.”

Speaking of keyword research, if you need a refresher on why you should do it and how to approach it, here is a recent article.

There are many different ways to get backlinks; here are a few that are pretty easy [video & text].

Are longer blog posts better for SEO? Not necessarily, as long as you cover the topic well. The exception is that blog posts under 300 words are usually not worth writing.

Most SEOs think there was an unannounced Google update around the third week of June. Some are reporting that sites that specialize made gains, as opposed to those who have more general material. That same study reports Etsy had one of the largest traffic increases, but not as much as Pinterest (I’ve been seeing a lot more pins when Googling lately, so this seems likely.) Government websites also seem to have received better visibility. “As Google has described in their document on how they fight disinformation, they describe that their systems are designed to prefer authority over other factors “in times of crisis”. If this truly is related to what we saw happen in June, these changes could possibly be reversed once the worldwide pandemic situation improves.”

Bing released a few basic tips on how to use its keyword planner.

(CONTENT) MARKETING & SOCIAL MEDIA (includes blogging & emails)

TikTok has moved out of Hong Kong, while the US government may be looking at banning them, following India’s move on July 6. With TikTok in peril, many people are now downloading its competitor Byte.

If you use Facebook for your business, please read up on the changes required to comply with California’s new privacy law.

Instagram is now testing an Instagram Shop tab, which allows users to filter by category.

Twitter is planning on starting a subscription service, but deleted some of the details from the job listing just hours later.

One of the results of the big Twitter hack on July 15th was Google removing the Twitter carousel from its search results.

Pinterest searches involving Christmas started way earlier this year, with a 77% increase YOY in April. “That includes a 3x increase in searches for “Christmas gift ideas”, while other queries like “holiday recipes” and “Christmas” were up more than 90% and 80% respectively.” These are good stats for marketers to have, helping us decide when to release and promote new products.

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

Spending too much on Facebook ads? Here are some common mistakes and some suggestions on fixing them.

If you already know that ROAS stands for “return on ad spend” then some of this article may be old news to you.

STATS, DATA, OTHER TRACKING

If you are using Google Shopping with your website, be aware that the Google bots may be inflating your abandoned cart rate.

Google Analytics can help you track the effects of changes to your website, or other business conditions. You can also get alerts when certain types of events happen, or when traffic is abnormal.

ECOMMERCE NEWS, IDEAS, TRENDS

Walmart is expected to launch Walmart+, similar to Amazon Prime, this month. But note that while many brick & mortar businesses are now doing a lot more business online, it is more expensive for them.

For those of you who use Stitch Labs, they have been purchased by Square, and the existing services will likely be cut in 2021.

Deja vu for Etsy sellers - eBay was apparently offering incentive payments for signing up for their new Managed Payments system by mid-July. (Etsy did the same with its Etsy Payments system, but only for Americans.)

Is Amazon Handmade as good for small makers as it claims? Maybe not. If you sell on Amazon, consider these strategies to protect your core business from being swamped by the big A.

Wix has introduced an ecommerce version with a lot more options and integrations.

Shopify’s new “Shop” app has some good features but also some issues. [podcast & edited transcript]

BigCommerce filed to go public, and added Ayden as a payment option. More details on the Ayden move here.

Did you know there are sites you can use to sell your ecommerce business? Here are 10 of them.

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

US ecommerce sales are now expected to grow 18% this year, while overall retail is predicted to be down 10.5%. “In a pandemic economy, consumers have gravitated toward trusted and reliable retailers. As a result, we can expect the top 10 ecommerce retail businesses to grow at above average rates (21.8%). Amazon will gain US ecommerce market share this year, while Walmart's accelerating ecommerce growth will take it to the No. 2 position for the first time.”

Fear of missing out (FOMO) is a factor you can use to drive sales; here are 6 tips.

Generation Z is acutely attached to internet use, and is more likely to be planning on starting their own business than any other generation.

MISCELLANEOUS

It’s possible that the increase in people working from home will lead to more work hours and therefore more burnout.

#search engine optimization #etsynews #content marketing #smallbiz #ecommerce

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orbemnews · 4 years ago

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Résumé-Writing Tips to Help You Get Past the A.I. Gatekeepers It was inevitable: When companies made it simple to apply for a job online, applications poured in. To wade through this ever-rising tide of résumés, human resources departments are increasingly turning to artificial intelligence systems to pluck out the candidates deemed to be good fits. So while applying may be as easy as a mouse click, that résumé is much more likely to be screened out into oblivion than end up in front of a recruiter. To avoid getting caught by the résumé sifter, job seekers should understand the new systems, which have been spreading to more industries and positions. How it works So-called predictive hiring tools evaluate résumés by finding keywords related to categories like skills, experience and education, and weighting them according to the job requirements and any other factors the hiring company has specified. The system may weight applicants who have worked at certain companies more positively. It may infer how old a skill seems to be from where it appears in a job history. Artificial intelligence is used to understand what people mean to say — for example, if Carleton is a person’s name, an alma mater or a company the applicant worked for. The software systems can be less biased than human screeners because they can be programmed to ignore characteristics like age, sex, race and other protected categories. Giving yourself the best shot Making it through the automated screening can require tailoring your résumé, not just the cover letter, to each job you are applying for. Greg Moran, chief executive of OutMatch, a system that screens more than 10 million applicants a year for companies including Pepsi, Toyota and Walmart, confirmed that the following actions would help applicants avoid an automated rejection. Include in your résumé the same keywords, or similar ones, that the job posting uses for the knowledge, skills, experience and duties involved. Use the most relevant keywords in your most recent job listed. If you mention data analytics in a job 10 years ago but not in more recent work, the algorithm may give it less weight. Words like “significant,” “strong” and “mastery” in a job description can be clues that those skills will be weighted heavily, so they should be emphasized in your résumé and included on your descriptions of your more current experience. Quantify wherever possible. “Managed a team of five that increased sales by 40 percent over two years” works better than “Managed a team that significantly increased sales.” Make sure the system can “read” your résumé. In some systems, the PDF file format can make your résumé appear as a single image, so Microsoft Word may be a better choice. Fancy formatting like columns or added images can be less readable if the system is scanning left to right. Don’t try to trick the software with keywords in white text — the creators have already thought of that. Mention all your skills. The system may scan for specific experience with, for example, the programming language R or Tableau, so don’t lump them together as “experienced in data analytics.” If you are part of an underrepresented group, use terms that will let the system identify you to companies that are trying to diversify their work force. Pitfalls The artificial intelligence used by hiring systems can generate unintended harmful consequences, said Hong Qu, a race and technology fellow at Stanford. He is a creator of AI Blindspot, a set of practices that help software development teams recognize unconscious biases and structural inequalities that could affect their software’s decision-making. “The systems can still have their own forms of biases and may screen out qualified applicants,” Mr. Qu said. A company may put a priority on the résumés of software engineer applicants who went to the same universities as successful senior engineers in the industry. Applicants from women’s or historically Black colleges may be more likely to be rejected, for example, if the upper ranks of engineers in an industry are predominantly white men. “Getting the system right is more than debugging code and de-biasing training data, because the software is based on values-driven decisions with historical baggage,” Mr. Qu said. Biases engendered by the system can extend beyond screening. For example, recruiters can be subject to “automation bias,” giving an analysis more weight because it came from a computer system. Pooling candidates who have all made it through the screening for their next level of evaluation, rather than ranking them by scores bestowed by the software, can help alleviate this effect. Frequent audits are needed to understand whom the system is screening in — and out. It also needs to be designed with transparency, so humans can understand why any individual decision was made. An opaque system makes it hard to discover problems, Mr. Qu said. While the systems are becoming more widespread, they are nascent, and critics say there is little market incentive or government regulation demanding transparency. In fact, self-examination can unearth problems that may harm a company’s reputation. More than your résumé Increasingly, the one-click résumé drop-off is just the first step. More candidates are being asked to take skill and personality assessments and record answers to interview questions. OutMatch’s Mr. Moran said the additional tasks aimed to give a more complete picture to hiring managers and let applicants “tell their story.” Still, most applicants who are asked to submit extra information won’t have the chance to tell that story to a human. While percentages vary, Mr. Moran estimated that a system might typically deem 80 percent of candidates who submitted a résumé for an entry-level professional job to have the basic skills and competency to succeed in the role, leading them to be asked to complete one or more tests. Most test takers will then be asked to record a video interview. The information from the résumé, the tests and a transcript of the interview will be reviewed by artificial intelligence software. About 20 percent of those candidates will then speak to a recruiter. Asking more job seekers to do interviews does allow more candidates to demonstrate their suitability, said Michele Olivier, a career coach in Austin, Texas, but “it also means that there’s a bigger time commitment required at an earlier stage for more roles.” Previously, candidates who made it to the interview stage might have a one in 10 chance of getting the job, she said. Now, “with the new tools you may have the same time requirement” for a much slimmer chance. “Employers aren’t doing a good job of being mindful of how much they are expecting from candidates,” Ms. Olivier said. Karin Borchert the chief executive of the hiring software company Modern Hire, predicts resumes will become less important for entry-level professional jobs. Companies can evaluate qualities they are seeking, such as tenacity or problem-solving skills, through assessments and then incorporate feedback on new hires to improve those assessments, she said. Don’t neglect your other tools Mr. Moran cautioned applicants not to rely on the new systems alone to secure a job. He advises job seekers to make sure their LinkedIn profile is up to date and includes recommendations from managers and colleagues. Twitter or other public social media accounts should include “digital bread crumbs” of information highlighting skills, experience and interests. Candidates should also seek out people inside their target companies that can refer them for the position, Mr. Moran said, because those referrals can significantly lift the chance of being hired. “The more technical things get, the more you can get noticed by going old school,” he said. Source link Orbem News #Gatekeepers #RésuméWriting #tips

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dipulb3 · 4 years ago

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India is the biggest prize in tech. Meet the gatekeeper

New Post has been published on https://appradab.com/india-is-the-biggest-prize-in-tech-meet-the-gatekeeper/

India is the biggest prize in tech. Meet the gatekeeper

Between March and November last year, even as the coronavirus upended lives and devastated economies around the world, India’s richest man was handed more than $27 billion to make a bet on the future of the internet.

The recipient of all those billions is Jio Platforms, part of Ambani’s sprawling conglomerate Reliance Industries. Jio started as a mobile network in 2016. Since then it has amassed around 400 million users and launched a streaming service, a video conferencing app, a fiber broadband network and digital payments.

Its super-cheap data has helped bring hundreds of millions of Indians online for the first time. When Ambani launched Jio, India had fewer than 350 million internet users. Now, it has 750 million.

Jio has become the gateway to India’s internet, and Ambani holds the keys.

“A lot of this change, especially in terms of bringing people online, has happened on the back of the positive disruption that Jio triggered,” Ajit Mohan, Facebook’s vice president and managing director in India, told Appradab Business. “Jio has been the hero in that story in terms of providing that access, and I think that sets the context for our investment and Jio and our partnership, because… we saw alignment of the vision.”

Ambani’s vision keeps getting bigger.

After raising more than $20 billion for Jio Platforms, Reliance went courting investors for its retail business. Between late September and early November, Reliance Retail raised around $6.4 billion, much of it coming from Jio investors including Silver Lake, General Atlantic, TPG as well as the sovereign wealth fund of Saudi Arabia.

Ambani’s retail chain is the biggest in India, with more than 12,000 stores. And he has made no secret of his ambitions to combine his retail and tech empires to take on two big US players. Amazon (AMZN) and Walmart’s (WMT) Flipkart dominate online shopping in India, controlling more than 60% of the market between them. Ambani is making an aggressive play for a slice.

He’s doing that with JioMart, an initiative announced in 2019 to bring online thousands of India’s mom-and-pop stores known as “kiranas.” And Reliance Retail recently acquired one of its biggest Indian rivals, Future Retail, for $3.3 billion — a deal that has kicked off a protracted and complex legal battle with Amazon.

Even as he digests all of that, India’s richest man is already looking to the next big thing — bringing 5G to India in the second half of 2021.

“It will be powered by an indigenous developed network, hardware, and technology components,” Ambani told a virtual audience at the India Mobile Congress in November, in a possible nod to calls for China’s Huawei to be excluded from building the country’s 5G network.

Any one of those plans on its own would be a big undertaking and executing them all together is a huge ask even for one of the world’s top billionaires. His ambition is to fundamentally transform the way more than a billion people communicate, do business and make purchases.

And the ultimate goal is to reach billions more.

“We are creating compelling homegrown solutions in education, health care, agriculture, infrastructure, financial services and new commerce,” Ambani said in his speech. “Each of these solutions, once proven in India, will be offered to the rest of the world to address global challenges.”

Geography vs Technology

But the billionaire, who is reportedly looking to take Jio public in the United States, may find it challenging to parlay the company’s meteoric rise in India into success on the global stage.

“Reliance does not have any one area where it has a technological edge and superiority like say Google’s search, Facebook’s portfolio of social networks, Amazon’s e-commerce engine, Alibaba’s combination of strengths in e-commerce and payments or Tencent’s super app,” said Ravi Shankar Chaturvedi, research director at the Institute for Business in the Global Context at Tufts University’s Fletcher School.

Rather, Jio’s dominance has been largely geographical, helped by a regulatory regime that supports homegrown players.

“One would be hard pressed to come up with a meaningful list of technological innovations and IP that Jio created that could be the basis for its expansion abroad,” Chaturvedi added.

India is, of course, a massive prize in itself that Jio has largely already captured.

The country’s online population of 750 million — second only to China, which has shut out US companies for decades — is the biggest draw for global tech. Facebook, Google, Amazon, Netflix (NFLX) and Uber (UBER), to name a few, have already spent several years and billions of dollars to crack open the market.

“For Silicon Valley, the Indian market alone is bigger than the five next biggest consumer markets — by population — in the world combined,” said Chaturvedi.

Where China has its “Great Firewall” of online censorship that keeps out US tech companies en masse, Ambani has succeeded in creating a “Great Indian Paywall” that runs through Jio, Chaturvedi argues.

Global tech firms have been forced to navigate a series of regulatory hurdles from an Indian government that has shown a greater willingness to clamp down on foreign players — whether blocking Facebook’s efforts to provide free internet, changing how companies can store and collect data or, more recently, shutting out Chinese tech companies over a border dispute.

Ambani has been the biggest beneficiary of many of those regulations, and the billionaire has been a vocal champion of Indian Prime Minister Narendra Modi and his campaign for a “self-reliant” India.

A few cracks — albeit small ones — have started to appear in Ambani’s dominance. Barely a day into 2021, the Securities and Exchange Board of India ordered Reliance Industries and Ambani to pay a $5.5 million fine over what the regulator described as a “fraudulent and manipulative trading scheme” over a former subsidiary in 2007.

But that’s unlikely to dent his tech ambitions. Ambani, who declined multiple requests to be interviewed for this article, is used to making audacious bets and having them pay off — usually with enormous resources at his disposal and a fair political wind at his back.

“After all he’s India’s richest man, he has therefore the deepest pockets in this country,” said Paranjoy Guha Thakurta, journalist and co-author of Gas Wars: Crony Capitalism and the Ambanis. “I can say without any risk of contradiction that he has been supported by a favorable political dispensation and a regulatory regime,” he added.

From Oil to Jio

The corporate empire that Ambani presides over today looks rather different to the one he inherited.

His father, Dhirubhai, started a small yarn trading firm in Mumbai in 1957 that he subsequently spun into a thriving textile business. Over decades, it grew into the sprawling conglomerate Reliance Industries spanning energy, petrochemicals and telecommunications. Dhirubhai’s death in 2002 kicked off an acrimonious succession battle that split the business in two.

Mukesh Ambani ultimately took over the company’s main oil and petrochemicals assets, while his younger brother Anil assumed control of the newer ventures, including telecom and digital businesses.

Then, in September 2016, Mukesh Ambani stormed onto his brother’s turf with an offer that blew the lid off India’s telecom and internet growth. Jio gave every new customer six months of free 4G internet and Indians signed up by the millions, triggering a brutal price war.

“You lure your users by giving something free, and once they’ve got hooked onto it, you gradually start increasing the prices,” Thakurta said. “It’s the classic way all kinds of monopolies work across the globe.”

One of the major casualties of the price war was Anil Ambani. His Reliance Communications company announced in late 2017 that it would sell most of its assets and exit the mobile business. Two days later, Jio acquired Reliance Communications. And two years later, the elder Ambani underscored the divergence in the brothers’ fortunes by helping pay off an $80 million debt to Ericsson (ERIC), keeping Anil out of jail.

Jio’s meteoric rise has helped offset some of the volatility in oil that cost Ambani billions last year and set up Reliance for a future that’s further removed from its core business. In fact, a company spokesperson previously told Appradab Business that the name Jio — which means “to live” in Hindi — was chosen in part because it’s a mirror image of the world “oiL.”

The bold attempt to transform his $170 billion conglomerate faces a massive test in 2021 as the Indian economy recovers from its first recession in nearly a quarter of a century. Like other tech companies around the world, Jio has strengthened during the pandemic, but the question is whether it can continue to grow fast enough for the company to meaningfully transition away from oil.

Ambani charted his course years ago.

“Data is the new oil,” he said in 2017, just six months into his campaign to disrupt India’s tech landscape.

India first, then the world

For American tech giants, having a big homegrown player in your corner often makes life easier in a foreign country, and Jio is by far the biggest in India.

“Why did Facebook, why did Google…put in their money in Jio at a time when the world economy is in a mess, the Indian economy is in recession, why would they do it? Obviously because there is more than an economic angle,” said Thakurta. “It’s also I believe, indirectly… a political insurance of sorts.”

Mohan, Facebook’s India head, denied that government regulation was part of the conversation.

“That didn’t have anything to do with our investment in Jio or the partnership,” he said. “It really did come from recognizing that this was a special company that had done pretty amazing work in transforming the digital infrastructure of India in a short period of time.”

From Ambani’s perspective, a wide-ranging coalition of some of the biggest names in tech is just a way to further Jio’s command over all aspects of India’s internet.

The company already controls a lion’s share of the pipes through its vast mobile network. Through Facebook, it is working to integrate JioMart with WhatsApp, the only platform in India with a user base comparable to Jio’s. With Google, it’s gunning for control of mobile devices by jointly developing an “entry level, affordable smartphone” for India’s huge middle class. And it’s even got an eye on the chip technology that underpins those networks and devices through partners such as Qualcomm.

“As digitization of the Indian economy and Indian society picks up speed, the demand for digital hardware will grow enormously. We cannot rely on large-scale imports,” Ambani said last month. “I clearly foresee India becoming a major hub for a state-of-the-art semiconductor industry.”

Qualcomm, a longtime Jio partner, joined the investment bandwagon by spending around $97 million in July for a 0.15% stake. Jio’s commitment to building out its own network while also developing a smartphone presented the chipmaker with a unique opportunity to get involved on both sides of Ambani’s internet access plan, according to Quinn Li, senior vice president and global head of the company’s investment arm Qualcomm Ventures.

“If you look at operators across the world, not many are that vertically integrated,” he told Appradab Business. “Given we’re the technology supplier to the industry, we’re I think best equipped to work with Jio both on the device front as well as infrastructure.”

Ambani appears ready to leverage the global backing for Jio and Reliance Retail into IPOs, saying in June that he would “move towards listing of both these companies within the next five years.” An IPO for Jio Platforms on Nasdaq could come as soon as 2021, according to several media reports and industry analysts. Reliance did not respond to a request for comment on its IPO plans.

“I wouldn’t be surprised in the least,” said Thakurta. “Once you’re on Nasdaq, you give all these investors a good exit route.”

Ambani seems confident he can get the world to buy into India’s moment, anchored in his company. And given his track record so far, he has no reason not to be.

“Friends, we are about to step into a glorious decade of the India story,” he declared. “Nothing can stop India’s rise, not even Covid-19. This is our chance to create history.”

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wesleybates · 5 years ago

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11 Do-it-yourself SEO Tips to Save Money

Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.

1. Improve Title Tags

Look at your highest-level category pages. My research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages.

Sometimes a small, common-sense tweak to a title tag can make a big difference, especially if your ecommerce platform generates default titles based on the labels in your taxonomy and the site’s name. This can result in title tags such as “Women’s – [Your Site].”

Do your title tags make sense? Can you make them more specific or relevant? For example, adding “shoes” to the title tag above could be a common-sense tweak: “Women’s Shoes – [Your Site].”

2. Master Keyword Research

A sound SEO program relies on keyword research to:

Know the words and phrases of real searchers,

Determine which keywords to target,

Gauge demand for your products.

Marketers tend to use the jargon of their industry and brand. Don’t assume that you know what consumers want and how they search — do the research.

The best keyword tools offer a demand score for each theme. Google Keyword Planner is the free, go-to keyword research tool, though you’ll need an active Google Ads campaign to access the most useful data.

Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity.

Google Ads Keyword Planner is a free research tool. You’ll need an active Google Ads campaign to access it, however.

3. Understand Your Competition

Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Wikipedia, Vogue magazine, and Walmart are your competitors if they’re taking up room on the search results page. Ask yourself:

What are they doing well in organic search?

What content themes do they include that you don’t?

How do they structure their site to target valuable keywords?

How do they engage shoppers?

Also, study their reviews and social media activity to identify products or site info that could improve your own offerings and user experience.

4. Map Keywords

Knowing what consumers want and the search phrases they use, map keywords to each page on your site.

Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords.

Use long-tail keyword themes that drive fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalt 18v battery charger” — in blog posts, FAQ pages, and product pages.

5. Optimize Your Site

With your keyword map in-hand, the next step is implementing on-page SEO, including:

Updating the content on the pages to include the keywords;

Creating new pages (for unassigned keywords) with text and, potentially, graphics, audio, and video;

Launching a new, keyword-rich section, such a blog or education portal.

Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use.

6. Produce Regular Content

Create ongoing content tailored to your audience. You don’t have to kick out a new blog post or other content every day. That’s unrealistic for many ecommerce sites. Just publish unique content at least monthly, if not weekly. Consistency is key.

“Content” does not need to be only text. Use illustrations, product photos, how-to videos, or any other content that helps shoppers. Delivering value is vital. If the content doesn’t fill a need or engage your customers and prospects, you’ve wasted your time and theirs.

7. Boost Link Equity

Link equity is the quantity of high-quality, topically-relevant sites that link to yours. Link equity and contextual relevance are the top two organic ranking factors. Combined, link acquisition and content marketing increase your link equity naturally.

Content marketing for SEO involves creating, say, articles, videos, and podcasts that people want to share and link to. As the number of people exposed to the content increases, so does the potential for links.

Link acquisition, on the other hand, involves:

Identifying high-value pages or sites that are topically relevant;

Figuring out how to make your content valuable to that site owner; and

Reaching out directly to request a link or an arrangement that would lead to a link, such as a guest post or interview.

Google advises site owners to build compelling websites that users want to tell their friends about. This content-engagement approach to SEO is Google’s answer to, “How do I get more links ethically?”

The keyword research in step 2, above, comes in handy as it provides an idea of the most influential and best-ranking sites to approach.

8. Build Your Social Media Network

Social media enables you to connect with your audience. Nurturing those relationships increases the exposure of your content and, thus, the likelihood that some will blog about it or link to it.

Consumer-facing businesses will likely find the most value in Facebook and Twitter. B2B companies usually focus on Twitter and LinkedIn, with Facebook in the mix as well.

If you have attractive images, add Instagram or Pinterest to the list. If you’re open to creating videos, definitely use YouTube.

9. Understand Analytics

You can’t optimize what you don’t measure. SEO requires a basic understanding of Google Analytics (or equivalent) to know which pages to optimize and which are performing strongly.

In Google Analytics, go to Acquisition > All Traffic > Channels. Click on “Organic Search” and then change the Primary Dimension to “Landing Page.” You can then analyze your SEO performance.

Beware of the “Keyword” dimension, though. No analytics program can accurately track which keywords referred organic search traffic to your site. Only the analytics for each search engine, such as Google Search Console’s Performance report, can do that.

10. Read SEO Posts

Study an SEO guide such as my “SEO How-to” series. Other helpful and free beginner SEO guides include Moz’s “The Beginner’s Guide to SEO,” Search Engine Land’s “Guide to SEO,” and Google’s “Search Engine Optimization Starter Guide.”

For quick updates on SEO changes, try two YouTube channels: Moz’s “Whiteboard Friday” and “Google Webmasters.”

11. Ask Questions

If you are stuck, ask questions in one of the many SEO communities. Google’s Webmaster Forum is a helpful place to start. Participants include Google employees, SEO professionals, marketers, and developers. Other popular forums are WebmasterWorld Forum and Moz’s Q&A Forum. Facebook and LinkedIn also have SEO communities.

Twitter is a popular vehicle to ask the SEO community for advice. Make sure to include a hashtag such as #seo, #seoquestion to increase your chances of being seen by someone who can help. If you need support with your SEO performance then Best SEO services in Cleveland, OH can help you, just drop your comments in the comment section.

#SEO #SEO Trends #SEO Techniques

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efosa123 · 6 years ago

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eCompare review hey there everyone welcome to episode 941 of the Mike from Maine show the place where we do daily interviews with successful online entrepreneurs this is your host Mike Thomas and today on the show we have mark Bishop on and we're going to be talking about a powerful software that's going to allow you to create review sites with a twist on them this is something that I actually use all the time we're going to talk about some actual use cases and how you can use this to make money let's get into it here's mark we are here today with mark bishop mark welcome back to the show come on can we have five thank you I'm a little tired getting ready we're we're recording this before my product launch for we're both in the in the midst of craziness but the show must go on mark I'm taking the time out to bring you on the show even though I'm my own launch going on because you've got a really cool software coming out that I want to share with my audience I'm going to read off the headline for this ok and we can get right into it it says here a unique legal affiliate loophole generates passive income from 7 retail platforms new and unique price comparison app allows you to legally hijack commissions from the top 7 affiliate networks in the world in minutes now when I first saw this I thought to myself it's another kind of Yakama Philly excite builder which are great like they're powerful we've seen them but after taking a bigger look inside I know it's not just that so so bringing sort of this put salt up well ok I'll make you kind of hit it there my account there are a ton of store builders out there I'm actually quite rightly say to you that I'll emigrate but you know having a store there doesn't necessarily mean you're going to make money so even if you even if you target everything build an affiliate store on the back of them Amazon products Aliexpress eBay that currently you can you can fill out the store and it's great because you don't have the risk you don't have to buy it from the stock in you know I mean there's no issues with customs you you have it all there you make a commission on these affiliate products so you know from my perspective as a store builder affiliate store builder is fantastic however you know like I said it doesn't necessarily mean you're going to make money in order to to actually get something to actually purchase what we found is we have to offer them choices so we look to look at a number of sites and some of the biggest sites now on the sites are really grown in terms of popularity and revenue our price comparison sites so you know it's human nature we all do it so you jump online and you're looking for a product and you go to a site you might see that product there it might be look for any certain price being ever going to buy that one product re you're always going to open up save for other times and you're going to look around for a better deal and like I said people do it all the time we all do it so what we wanted to do and what we did with a compare is we built in a price comparison engine so essentially what happens is somebody comes to your store they're looking for I don't I say a cow or a laptop or whatever it is and they're looking for the best deal so this is a search for available they find that product on your store and what happens then is as soon as they click on it then the price comparison engine runs a comparison from seven different sites where I say seven different sites the plug-in itself API cooperates several different platforms such as Amazon Aliexpress ebay.com Walmart come others anyway it will find or it go off and it will scrape those sites if the products on there so it which results from every every platform that has updated private building and what it does is it delivers the best price in the best deal to that particular product so rather than and your customer or potential customers needing to open up them to another tab looking for the best deal its offered up right there in front of them okay that's the things going on in my head right now I don't think it to them all that this can makes complete sense to me if you think about one example with affiliate marketing if you think about what we do when we recommend products to our audience I don't bring you on my show and tell you and tell my customers to go buy from you and then they find out that there's some discount code from someone else when they can get it lower that happens if that people won't come back to me and purchase because they're going to go okay Mike's not giving us the lowest price on this that's why if I find out something like that's happening I get really angry with the vendor I'm like well I don't tell me about that because it makes me look really bad because I'm trying to provide a service to my audience and if you're doing that if you're truly trying to help people out then they will come back you enable purchase from you over and over again second thing I'm flying to southern Turkey tomorrow so we could do that where do we go to buy our plane ticket do we go from like Turkish Airlines to Pegasus Airlines to local into your Atlas jet in America you go Delta United like did I go to to open up all of those different size individually and search for this plane ticket no of course not I'm not an idiot okay way to show it one of the websites and there are a bunch of them because this model is really profitable because they know that if they can give the best price and it provides a service people will click and buy and they're going to get an affiliate commission for it so I went to the website I certify should I'm lying my wife went to the website together cousin she's probably no nobody talking about I get on to research for that my wife was there she found the best price in one open up showed all the different prices and we purchased from the lowest one the website that we purchased from they don't care they're going to get their commission I'm happy the airline's happy the website's happy we're all happy now I mean that basically is a right I mean it happens in in all in this business you know with hotels with flights and in this case you know with physical products but yeah absolutely I mean you just said you know looking for flights I mean in the UK it would be sort of something like tomorrow or booking car or something like that people don't necessarily go to direct me to the vendor directly to the you know the person selling the flights the airline or something like that then look around and look for the best deal and yeah this is essentially what we found with you compare so rather than and you shopping around for that particular product you can just go to one side and learn a price comparison and it will offer up you know the best deal the best price right there in front of your customer you kind of touched on this earlier actually make sure we're clear on it these are you're promoting stuff as an affiliate right so you're not you don't go out there and buy any product Magnus in English and Reglan used an affiliate that's right there's an awful lot of fun training products relating to ecommerce and you know if you get it right right it can be very popular you know very profitable however there's also an awful lot of risk involved you know you have to buy those products in you have to risk money and then you have to advertise those products and then you still have to hope you actually make setups and the onions or get rid of those products you've already purchased with affiliates econ what were you doing really is you just pulling in all the data all of the details the images are basically the store builder it just builds the whole thing for you so you put in a term you enter that in and then it calls all the details so all you have to do really is put your your affiliate links in your your secret Keating's whatever it is into the plug-in and then you've got that global affiliate link throughout the whole site so it really doesn't matter where a customer values the product so if you've got say a comparison running and there's four different platforms there the pop-up and you choose or your customer chooses one of them doesn't make any difference you know because you're globally that your affiliate link is globally embedded throughout so doesn't matter where the customer purchases who they purchase from more product encourages with you can pay still going to commission so I've got much more questions for you but I'm feeling that you're running out of some of them by actually showing us yeah so go ahead and when you're ready when I share your screen and show us under the bed so let's take a look okay you seen this man work yeah okay cool so I've got him running for the first early learning Pacific yeah we're looking for years over okay so he compare so he compares a package and it's made up or harm the plug-in and the theme so plugging the training tutorials so this is the plug-in itself so if we wanted products it would be a case of say let's put on there and we can set filters as well and just touch products and then to album see site so I give that power I get out that one and then up products like so I mean again this is much the same as any store builder nothing remarkable about this see analysis good so what do you now is going through right now I said it may take some time it's going to get better and pull all the different example privet to this side here and I'll show you which is perhaps the most important element of this particular product so see very store playbills so sliders everything it all comes with the plugin so the Sun let's take a look at the shop and we just were under comparison so let's say your customer is searching your store and you know maybe like this t-shirt here so I click here they can see the comparison there it goes right there there I like how it kind of is processing because it makes me as a potential customer I'm thinking okay this isn't some static thing going on you're actually processing this in real time and it's bringing up any any instant results absolutely absolutely so you know your customer comes up comes over here aren't you that this is a bunch of process there and let's say let's say clicks there and then you know straight over to whichever platform they choose they buy on asleep the store owner gets a commission so not gonna get them clicking on a bunch of different affiliate links and a bunch of different stores so they might not buy from you immediately but they might like something else later on in the day or in the week and you don't use any liquid that's also something important to mention on yes so you know when they're clicking these these different stores obviously dropping cookies there so if they let's go back to to this product here so let's say they look at this and then you think well that's quite cool you know and I'll get those as well so you're going to get Commission for whatever they buy so it's like if they click through they're going out and then you buy that maybe that as well and you get Commission all of that just thank you back here so you can see that you know it's it's a typical store builder so I've got to think yourself it's a pretty good one you might using a store builder right now but I'm pretty sure it's not going to do this so just having those you know the best price is offered up to you straight away it's going to it's going to mean that your your banks rates going to drop two people going to stick to your site it would be more inclined to actually purchase through you I mean it's a fantastic selling so like you said weekly flights Mike you know people they come onto the site and they look for the best deal now what we recommend people do is to target these sites do specific areas say you know just say for example sort of camping or hiking or something like that if you keep it really really targeted then people will find your site you know whenever they do actually find your site they're interested in a product on your arm on your store there's good chance can approach it through you is also a good chance that are going to purchase additional products come in an upsell if you like let me know let me get up for this one so that I'm still up before the day of baseball tournament okay yeah so okay we've got on we've got the couple of products that is there that we could we could share these on Facebook and Twitter and Pinterest so that will give us instant traffic so if you are just starting I am and you're looking for traffic then you can share these in an in grymps in on pages that you manage an entire line in messages anything like that site you know if you remember if greek you've got a tar pit sites so you know like camping and hiking again you know you can find a facebook group you can join that you could share these posts these products inside that group well I know thinking like if you're going to meet one of these fakes you want to make it hard to a specific niche so and if you have that on a wordpress site you're going to get just natural organic traffic you I mean I don't even try to rank for stuff sometimes and I drink every artist things and you have you get longer tail keywords and you're creating in your creative stuff that people are actually sticking on you're providing value then your your on-page time is going to increase your your rankings are going to increase your your longtail keywords are going to are going to give you more traffic of course it's not going to happen instantly overnight from the SEO but I mean like you said you can go out there you can share on Facebook you share on Twitter you can share a Pinterest there's some great software out there that can help with traffic we just released want anyone that bought our board commander software and this is a perfect example of something that you can use board commander with to to give traffic absolute absolutely yes and I'll show you this here like so most store builders will come with perhaps three platforms that you can integrate so you can see here that we've got sent so we've got Amazon we've got Aliexpress Walmart BestBuy shop calm sea discount on eBay so what you do is you put your details in OOP sorry so you put your details in for each of those of course if you're not signed up with this you know it will take you up five or seven minutes to sign up with each of them to get more on your key but I'm not going to be the same with any store builder so you spend a little bit of time doing that add all the details in there and then basically you know as I've kind of demonstrated over here it doesn't matter which store your customer purchases from you're going to get commission so it's kind of global and just get back here so dashboard so when you add in all your different party the other men or do you just click that to add them in there how hard is it adding new products um well I mean like it's just as good back here profond it so basically it's a case of dropping in phrase there send your filters and then clicking fetch products and then you just basically you just click the ones you want to add you know it really depends on how many products you add at the same time as to how long it will take to put them all in your site but once you've done that and it just it built a page like this right when you first set up a store and you know the first couple of stores first couple of niches you enter it might be something that you're interested in but essentially we're all doing this for the money so you're going to go ostomy Shay's market that you're not really too familiar with I guess so you might think you know what what products you need to add to your store but there will be people searching your store for products you don't actually have kind of included let me show you this so I'm going to put this popular code for ladies so there are a part of the code for ladies on this site I normally that would mean we just wouldn't make any money because it wouldn't be anything on your site but or you can pair down as it goes off and it cause all of the details from for certain different platforms I like that that's like that's cool so even even if you don't have them on your site if people are searching for something you can still make money from them even though it you haven't thought about it in the you haven't already thought about it yes absolutely so it pulls all of the details and they're you know I mean if your customer might like to click there and then click there you know they can buy it you still make a commission store and it still makes a commission even though the product isn't actually on your store love it okay so mark on the front end there is there anything else that you wanted to show us on the front end before we move on to the OTO s okay so with the front end I haven't got the access page open but there's also training there's this thing on the belt we got I plug it we've got a theme so you've got the plug-in pretty much does what I've just explained to you so you've got you can set everything up from here so you can add the feature list store side store here there are sliders you can customize everything let me just have a look Sophie motions just bear with me a second so you pretty much customize everything so we're all going to be entering differently she's different marketplaces so you can get the look you want from the theme we have run it there and we have a blog built-in so again for organic traffic you can either do it manually you can even pull feeds in from WordPress sites RSS or easy with articles and it's a look we've kind of looked at that and the color settings there are number of details you can set up here you get a spinning and stuff as well yeah yeah cool okay so so that's basically that's the the front end offer there I think you guys as far as like limits on the front end before we move on to the OTO so there any like limit on there anything that people should be aware of yes around Mike um so there's two licenses on the front end so that you can set in compare that case the plug-in metallic theme on either 50 sites or you can do it on 10 sites okay so the 50 side of the license is 2777 but that's for the first 4 hours so we'll be going up and it rising to retail price of $67 and the 10 license is 2574 and that will be rising to 65 okay so that's the front end offer there bring it through the OTO is I think you've got a three of them yeah so the first upgrade is you can perform basically what that allows you to do is run this on unlimited sites so you can run it on as many sites as you want on top of that there are three additional things that I know I've said that you can customize the theme to unite the asymptotes but each theme has a different set up a different structure so you know you can customize each of these themes and it will look totally different so you know kind of a different layout a different feel and additional features with the plug-in so with the additional features there is a facebook compatible theme so if you wanted to drop a store into Facebook you can do that so you can have a fully functioning store inside of Facebook there's also an email League direction with a number of triggers there's a bunch of blog images so if you are looking for organic traffic then there's a ton of images that you can use there were two free so that included with this this upgrade and I think that's pretty much it on you can pair Pro Line upgrade through is res edition on I know a lot of people probably don't see the value in developers right but you know from my my end point of view on being able to take a product so to take this door here so you built this door and you build it with you compare and it's fully loaded everything works and it makes you money so in two or three months time so you make a fun guys a month from your store you can go ahead and you can flip that light you know if you make a thousand dollars a month two or three months time you can sell that for $12,000 you can even sell a site that makes money you can sell it up to 12 times the gross monthly revenue and I've done this just gonna say this isn't some theoretical thing I know marks made-up words if I remember correctly it was like a hundred and twenty-five or 65 or 70 I like you made a lot of money from it from one site yeah I mean I've sold numerous salsa one of the sites was suddenly 7,000 but I mean in terrible selling sites with with income I've sold a total of 163 thousand dollars worth so it's kind of something that anybody can do and if you have developers rights you can you know you can perfectly legally plently size so I don't have to contact us so it's something to consider I know it's not for everybody and I know an awful lot of people will be thinking I'm never going to do that we haven't seen it is so easy like I mean you can create some your value and you can you can sell it I mean I think it's one of those things that I think I think a lot of people see value in that I see value in that so that's that's an optional upgrade guys for you if you want to get the developer right to be able to actually create sites and sell those sites you can pick up the developer license there and I think you've got one more OTO yeah so the last upsell is resell it so if you wanted to sell the whole package the whole eekum pair package essentially you can sell it you'll get 100% of everything you make so it's kind of like Evan you're a software business if you like we just set you up with a special rink you refer people through that link and you keep 100% of everything you Richard so the guys the difference between that and me then the developer is with the developer you can sell sites with this installed on it when ya HST you can go out there and actually sell the software you don't worry about setting up a site for anyone you can just go and sell them the software itself and keep all the commissions mark thank you so much for coming on the show today is there anything else anything we missed anything you wanted to mention before we wrap it up I simply probably pretty much covered it I mean this if you do have a score building you're probably thinking I do a donate this but take a look at the comparison engine take a look a comparison that sites online they're making an absolute fortune and as you know Mike's already mentioned you know everything from flights to paid sales no physical goods you know it made sense people are more they're going to be more inclined to actually post you through year it's got a it's got a body bias right and you ultimately you can make more money I mean it's kind of a simple as a thank you so much for coming on the show today and best of luck with your launch hi spike thanks wrap me up I know you're busy good luck today I hope you enjoyed the interview today with Mark if you are interested in picking up ich impaired at its lowest price you're going to want to come back tomorrow at 10 a.m. 71 more words

#ecompare review #mike from maine #mikefrommaine #mikefrommaine.com

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agritecture · 8 years ago

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5 VERTICAL FARM PROJECTS INCUBATING AT BROWN UNIVERSITY

By Sierra Clark and Amy Ng

Young people want to be farmers, but not in the traditional sense. The emergence of vertical farming, hydroponics, and the local food movement are inspiring college students across the country to think about how to grow food sustainably. At Brown University, multiple groups of students are working on indoor agriculture projects. They are all connected by the desire to do work that matters in a growing field.

Industry Research Leaves Students Skeptical of Vertical Farming

Undergraduate senior Sierra Clark first learned about vertical farms after interning for Indigo, an agriculture tech company in Boston. She grew up on a farm, so it was initially difficult to comprehend growing plants indoors without soil or sunlight. After researching more, she was inspired by the way vertical farming touted to save resources. She kept thinking how her home state of California needed a water-efficient way to grow food, given years of drought. In order to learn more, she created two courses at Brown and recruited fellow students to learn with her.

Through the first course, Research and Education on Vertical Farms, Clark and Melissa Isidor focused on the question of whether vertical farms are a sustainable way to grow food in cities. After visiting multiple farms, speaking to experts, and reading books such as The Vertical Farm and Plant Factory, they were left undecided. Because vertical farms are expensive to build and maintain, the numbers suggested they made most sense in places lacking natural resources, such as the Middle East or Northern Canada. The two students shared their findings by holding monthly Lunch & Learn talks, creating a vertical farm field guide, and putting together a talk called “The Future of Food” which brought Dickson Despommier to campus.

The second course, Business Plans in Indoor Agriculture, was focused on identifying industry problems and needs. A team of four students––Clark, Davin Lewis, Amy Ng, and Zach Pockrose––interviewed 60 growers, suppliers, and academics to collect quantitative and qualitative data. They identified three major problems. First, a lack of standardization is decreasing efficiency of the industry. Many companies have individualized methods or have patented their work which makes industry “best practices” unclear to new and current farmers. Second, capital and operating costs are expensive, while margins are rather slim. Lights and labor are two major cost concerns, which ideally will be slightly alleviated as LED costs decrease in coming years. Third, there exists a huge knowledge gap. Farmers need help with business and marketing, while business people need help growing. The team is writing a business plan addressing this third concern.

Building Systems Illuminates Specific Costs For In-Home Projects

The Lunch & Learn Vertical Farming series led to two different build projects.

Clark, Ng, along with Brown Entrepreneurship graduate student Siddhant Agarwal and Rhode Island School of Design alumnus Ari Kohorn, are building a high-pressure aeroponics system in the basement of a non-profit student housing co-op. The system will use mist rather than a stream of liquid to feed plant roots. Aeroponics is more complex to build, but expedites plant growth due to increased oxygen root exposure. Like any system, aeroponics comes with its challenges such as clogged misting nozzles and the risk associated with power failure––both causes for quick plant death. The team sees the project as a fun learning opportunity that will teach them how to build systems and grow lettuce.

Basic aeroponic system set-up.

From left Sierra Clark, Sid Agarwal, Ari Kohorn. Amy Ng not shown.

Almost all materials were sourced from Amazon, Walmart and Home Depot. They chose T5 fluorescent-powered lights to reduce cost. The system will cost $1,300, and includes a reservoir and two tiers of grow units. The design eliminates a seedling site since seeds are grown directly on fleece attached to each grow unit. They plan to feed the co-op with the lettuce they grow. The students have also built smaller aeroponics systems and a hydroponics system.

Hydroponic system.

Cannabis cloning aeroponic system.

For the second build project, four students created a beautifully designed home-use hydroponics system for a course called Projects in Engineering Design. The team was comprised of four senior mechanical engineers: Cat Hebson, Carrie Manteiga, Josie Natrasevchi, and Kenny Volkmann, who were inspired to build something that could grow food year-round in a small space. This idea was originally sparked by an interest in permaculture and a Lunch & Learn talk which convinced them to use hydroponics instead of soil.

From left Kenny Volkman, Cat Hebson, Carrie Manteiga, and Jose Natrasevchi.

The team laser cut and pieced together the entire structure from scratch. The final product is tall––standing at six feet and made almost completely with wood. The system includes a hidden reservoir tank, a seedling bed and two rows of grow trays. Some neat design features include adjustable lights which can be shifted higher as plants grow, a hidden tilt that allows water to flow through the system while appearing horizontal to the viewer, and a temperature regulation system that notifies users to put in ice cubes when the reservoir water is too warm. The system cost $530 to build and requires $240 per month for energy and water.

PhD Student Project Turns Into A Business Venture

One year ago, Brown PhD Neuro-Engineering graduate, Jacob Komar, became fascinated with the idea of creating a vertical farming business. Komar and his team of three plan to be a major supplier of aeroponics growing systems through their startup Fresh Local 52. The company will sell 1,000 sq ft aeroponic turnkey farms that include an aeroponics system, hardware, and software––all of which function together but can also be purchased as separate pieces.

“Right now, people are buying from a bunch of different vendors. It will be easier and more efficient if people can buy everything from one place,” Komar says.

With four academic degrees in hardware and software, Komar believes Fresh Local 52’s greatest value add will be their control systems. “Currently, there are no turnkey farms that can aggregate data and analyze it in a meaningful way,” he says.

Another major issue with fully integrated systems, Komar found, is cost. Aeroponics systems can cost thousands of dollars, despite being relatively cheap to make. Fresh Local 52 is committed to bringing quality farm products at the lowest price possible.

About the Authors: Sierra Clark is a senior at Brown University graduating with a degree in cognitive neuroscience. Her work outside of school is focused on sustainable agriculture and nutrition. Previously she has worked for agriculture tech and digital health companies. In the future she plans on starting her own sustainable farm and offering educational services to future farmers.

Amy Ng is a senior at Brown University graduating with dual degrees in business and environmental studies. Amy is dedicated to food security and interested in providing sustainable agriculture services to undeveloped countries. They* plans to work with Sierra in closing the knowledge gap for future farmers.

*preferred pronoun

To learn more about these courses or student projects, please contact Sierra Clark at [email protected].

#Amy Ng #Sierra Clark #Brown University #Agritecture #Vertical Farming #Aeroponic #Hydroponic #entrepreneurship #student #Design #Cannabis Cloning #Brown Entrepreneurship #Indoor Agriculture #Business Plans #original content

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cindylouwho-2 · 6 years ago

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RECENT NEWS, RESOURCES & STUDIES, May 2019

Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across from May 3 to May 30, although some may be older than that.

I am out of town June 10-16, so I cannot predict when the next edition will come out, but I will do my best to make it before the June trip. I’ve recently narrowed my reading list so that I can get through it more quickly and post these more often. If you have any suggestions or comments, please let me know!

TOP NEWS & ARTICLES

If you had your entire promoted listing budget eaten up by clicks on an item with “shoe” in the searchable keywords, contact Etsy to make sure you will be refunded.

Etsy was accidentally suspending some shops for not using Etsy Payments, but they are in ineligible countries. Some but not all drop ship or use fulfillment in countries with Etsy Payments, but that doesn’t appear to explain all the errors.

Mailchimp launches a new marketing platform that integrates multiple marketing needs, not just emails. Pricing will stay the same for existing customers for the time being.

On the same topic, here is a study of various email services, and their different deliver-ability rates.

Etsy is being sued after a child dies, strangled by an amber necklace bought on Etsy. [video & article] This is getting a fair amount of media attention. Not covered in many stories is the fact that the daycare employees didn’t call 911 at first, and the day home had more infants that day than they were licensed for.

Better media attention: disappointed in the long delay for the introduction of the Harriet Tubman $20 bill in the US, an Etsy seller designed a stamp buyers can use to cover up Jackson’s face with Tubman’s. “Harriet Tubman” is a trending search on Etsy frequently since these articles, so this media coverage is really bringing traffic to the site.

Amazon is now using packing machines in a few of its warehouses that replace 12 workers each. They have other warehouse automation, too, & just started work on their hub at the Cincinnati airport. If you need any more evidence that diversification is the key to successful businesses, remember that they make the biggest chunk of their profit on their cloud services.

ETSY NEWS

This year, Etsy’s Maker Cities program (US only) has joined up with Mastercard for their grants. Applications are due July 3, and there is a webinar on June 3 with more info and instructions. [links in article]

They’s also extended their Design Awards submission deadline to June 4. Check out their FAQ if you have any questions.

Etsy released a summer update to their spring/summer trends guide, with some useful search data. Clothing shoppers are interested in vintage styles, “with Etsy searches for “70s” and “90s” up 26% and 7% year over year.” I summarized the earlier report here.

In case you missed it, Etsy released their first quarter financial report for 2019, & I summarized it in the Etsy forum.

In related news, Etsy ranks 3rd in USA Today's list of the top 20 fastest growing retailers in the world, even ahead of Amazon.

Some businesses are competing based on delivery speed, but Etsy is able to do well with much slower shipping. (That’s a nice feature in an article they didn’t write; not all good promotion is paid.)

I can’t remember if I posted this interview with Etsy chief financial officer Rachel Glaser before, so here it is again. [audio file/podcast and short text excerpt. Please note I have contacted Etsy about the photos & search comment, but they have not yet replied, other than with the usual links to Etsy’s search guide.]

Short piece on Etsy’s approach to diversity. Spoiler alert - they like it, and the article links to other materials demonstrating why this is the best approach for businesses.

SEO: GOOGLE & OTHER SEARCH ENGINES

If you want to get your website or blog material ranking faster, Moz has some tips for you. Note that the first part in particular contains advanced-level technical tips, but most of the rest is easier to grasp for non-techies. It’s worth a skim!

But don’t break Wikipedia rules to get your images on top - North Face got caught doing that, & had to apologize. But “[f]rom Leo Burnett Tailor Made's original statement, it seems the agency was anticipating such a reaction to the North Face effort all along. In stunts like these, the ensuing controversy and attention around it can be part of the overall campaign goal and strategy.”

Once your website starts getting Google traffic, it is not unusual for growth to start to slow or even stop completely, but there are things you can do to avoid that.

Despite many people insisting that longer blog posts are necessary for good Google ranking, there is no ideal length for a blog post.

Here’s a good list of free SEO tools; note that some are paid tools that have a limited free version.

Links on other high-quality websites still matter to Google. (Most of us won’t be able to do the link-building that this test did, but the test demonstrates how much the links are worth. So if you aren’t ranking, realize that other people linking to your page is probably a big factor.) Some of your pages might fit perfectly on a resource page/site, if they answer a question or uniquely fill a need. You can find link opportunities on Twitter through following certain hashtags and engaging with the users.

Google search results now include podcasts. “This feature doesn’t only search for the title or meta data of the podcasts but also can search for the audio – as Google transcribes them — directly within the podcast show itself.”

As of July 1, Google will use the mobile version of all new websites for their index, so make sure that you have a good mobile set up on any new websites (or old ones, for that matter, since most web traffic is mobile these days).

There was a possible Google search update around May 9, then May 22, and now maybe May 29th. Google updates its algorithm a lot, if you hadn’t already noticed. "To give you a sense of the scale of the changes that Google considers, in 2010 we conducted 13,311 precision evaluations to see whether proposed algorithm changes improved the quality of its search results, 8,157 side-by-side experiments where it presented two sets of search results to a panel of human testers and had the evaluators rank which set of results was better, and 2,800 click evaluations to see how a small sample of real-life Google users responded to the change.” (and some people think Etsy tests a lot LOL)

CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)

Have popular content on one platform/site? You can repurpose it to use elsewhere, for maximum reach. It’s less work than coming up with brand new ideas all of the time!

Micro-influencers may work best for most businesses, because they can speak directly to your target market.

There are proven ways to get more social media followers; it’s not just luck.

Up-to-date infographic on the ideal sizes for social media images, by platform.

Facebook announced several upcoming plans at their annual developer conference, including a desktop redesign. Facebook has also changed the video algorithm to favour posts that people watch for longer, and to disfavour posts that are just repurposing old video.

Tweetdeck is rolling out more updates, including emojis and the ability to set up polls within the app. I use it, & I like it - I wish they had a phone app!

If you are using LinkedIn, you may be missing some great tricks to get more attention.

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

Here’s how you can get better results out of Microsoft ads (formerly Bing ads)

There was a bug in Google ads stats for April 30 & May 1st; they are working on fixing it.

Google advertising can be very confusing, so here as some tips on mistakes you should avoid. [video with transcript] They also recently announced some upcoming changes.

Etsy shops can only buy their own Google Shopping ads through Etsy’s program, or you can let Etsy buy them for your shop, but if you want to advertise your website, here is a great starter guide.

Chrome is giving you more control over cookies so that you can avoid more targeted ads. Some point out this is not necessarily as user-friendly as it sounds - it means Google can stop other companies from tracking their ad performance while Google has all those records through Chrome & other tools.

Facebook is also giving users more control over tracking for ads, & advertisers are not happy.

STATS, DATA, OTHER TRACKING

You are going to be surprised that Russian search engine Yandex has a really good Webmaster tools package.

ECOMMERCE NEWS, IDEAS, TRENDS

Some people are comparing Walmart’s new online wedding shop to Etsy, "with tons of personalized wedding gifts to buy on a budget.”

The coverage of Amazon’s big announcement about one-day shipping with Prime (in the US) mostly missed the fact that Amazon can already deliver to 72% of the US population in one day.

Amazon employees told some third-party sellers that religious items were banned from the site - but it wasn’t true.

Big Commerce now has a plug-in for Wordpress blogs.

As promised, Zibbet has added Etsy to its integrations, which allows you to list on Zibbet and it will automatically be added to Etsy as well. This is only going to be useful once they add other platforms (since Zibbet has no traffic), so shop around if you are interested in this sort of tool, as other companies are doing the same things. Indiemade websites completely integrate with Etsy, for example, and they have more website tools.

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

With increased discussion of free shipping on Etsy recently, this is a good time to review some of the more recent studies & surveys on the topic. One US report from January shows that buyer expectations in this area continue to increase. Shipping cost is a big factor in purchase decisions, & shipping costs are a common reason for cart abandonment. There are a variety of ways to calculate how to offer free shipping without losing money. (Thank you to Rebecca for the last link!)

If you want more shares on social media, this study on the top 5 reasons people share things online will be useful. But Americans are now more engaged by mobile games than social media, which has implications for app development and advertising.

Googly eyes make people donate more.

Smaller online businesses tend to make very specific types of customer service mistakes that harm your ability to compete. Although there isn’t always much you can do about the fact that “37% of customers expect a response within an hour“.

Can everyone read and understand your web page? Easy-to-understand English is an important aspect of accessibility.

Help Scout produces some fabulous material on customer service; here is a great article on value propositions, with examples, and another on how to collect customer feedback, including analyzing your stats package to see where customers are having trouble with your site.

MISCELLANEOUS (including humour)

Trend alert: more professional women switching purses for backpacks.

You can now control how long Google retains data on you.

You can also join the class action against major US telecom companies that sold your location data.

Another example of a company getting people to post photos so it can develop facial recognition technology.

Some businesses are offering products & services based on your DNA & other biological markers.

Most people worldwide over the age of 15 have a cell phone, although not all are regular users.

If you are concerned about internet privacy, & hate tracking, the browser Brave may be worth a look. (I haven’t tried it yet, but it comes well-recommended from various tech people I respect.)

Burger King has trolled McDonald's in ads & social media posts for years, & it can be pretty funny. “When McDonald’s abruptly and surprisingly lost its trademark on “Big Mac” in the EU earlier this year, Burger King couldn’t help but rub some salt in the wound. BK’s Swedish operations decided to celebrate for a day by offering a menu of “Not Big Macs” such as “The Like a Big Mac, But Actually Big” and “The Big Mac-ish But Flame-Grilled of Course.”

#seo #search engine optimization #search engine marketing #etsynews #analytics #stats #social media #contentmarketing #ecommerce #smallbiz #cindylouwho2newsupdates

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digitalworldmania · 5 years ago

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deniscollins · 6 years ago

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Amazon’s Latest Experiment: Retraining Its Work Force

If you were an Amazon executive would you: (1) spend $700 million to retrain 100,000 workers, about a third of its American workers, to do more high-tech tasks, moving a large swath of workers up one or two rungs on the skills ladder, such as turning warehouse floor workers into IT technicians and low-level coders into data scientists, or (2) dismiss those workers and hire on the open market? Why? What are the ethics underlying your decision?

As automation technology has leapt ahead, workers increasingly worry about losing their jobs to robots and algorithms. Economists dismiss those concerns, by and large, arguing that workers can grab higher-skilled jobs with better wages.

Amazon may soon find out who is right.

The e-commerce giant said Thursday that it planned to spend $700 million to retrain about a third of its American workers to do more high-tech tasks, an acknowledgment that advances in technology are remaking jobs in nearly every industry — and that workers will need to adapt or risk being left behind.

Amazon said the program amounted to one of the world’s largest employee-retraining efforts. It will apply across the company, from corporate employees to warehouse workers, retraining about 100,000 by 2025. Amazon has about 300,000 employees in the United States.

The investment is a large-scale experiment in whether companies can remake their existing work forces to fit a fast-changing technological world. While government programs have tried to turn factory workers and coal miners into computer coders and data scientists, few of those efforts have succeeded. Corporate attempts have been limited.

But with unemployment low and workers scarce, companies like Amazon feel pressure to look internally to fill their labor needs. Their efforts could help answer a more fundamental question: Will automation be a solution for the great challenges of the 21st-century economy — low wages, rising inequality and anemic overall growth — or make those problems worse?

“The scale and pace of the changes in the work force are unprecedented,” said Susan Lund, an economist at the McKinsey Global Institute, the research arm of the consulting firm McKinsey & Company. “They can’t hire off the street everyone they need. They have no choice but to retrain their own workers.”

Amazon already faces fierce criticism from politicians on the right and left, including President Trump and Democratic presidential candidates like Senator Elizabeth Warren of Massachusetts. They have held up the company as a symbol of tech industry excess, saying Amazon avoids paying taxes, devalues workers and squashes smaller businesses.

And the fear that robots are taking jobs, and that automation will lead to mass unemployment, has grabbed the popular imagination. Magazine covers warn of a robot apocalypse. Andrew Yang, a former tech entrepreneur, is running for president partly on a platform of offering a universal income to offset jobs lost to automation. The McKinsey Global Institute predicts that up to one-third of the American work force will have to switch to new occupations by 2030.

The prevailing view among economists and technologists is that for the next few years, digital technology, from clever software to warehouse robots, will mainly change jobs rather than destroy them. Tasks become automated, so people spend less time on routine work.

So far, there is little evidence of widespread displacement. Amazon and other companies have hired hundreds of thousands of workers for their warehouses. Manufacturers have added jobs after decades of cuts. The unemployment rate is near a 50-year low, and companies are digging deep into the labor market to find workers — easing education requirements, waiving drug tests and hiring people with criminal records.

Many economists fret that there has not been enough automation. Productivity — the amount of value that employees create, on average, in an hour of work — has been rising slowly. That has helped drag down both economic growth and wages. When workers aren’t more productive, it is harder for companies to pay them more.

Amazon’s announcement on Thursday could be a sign that the strong labor market is finally pushing companies to make investments in both workers and technology to increase productivity.

Big companies, including Walmart and AT&T, have announced their own training programs in recent years. Companies are also raising wages — last year, Amazon committed to paying a minimum wage of $15 per hour — giving them more of an incentive to ensure that those workers are productive.

“A tight labor market really enables workers to be able to demand more,” said J. W. Mason, a fellow at the Roosevelt Institute, a progressive think tank. “When they have to pay higher wages, when they have to struggle to find workers, then they take the steps they need to make sure those workers are worth the money.”

Ardine Williams, Amazon’s vice president of people operations, said the company had more than 20,000 open positions in the United States. In November, Amazon selected Northern Virginia as the site of a second headquarters, after company executives said they needed to look beyond Seattle, its longtime home, to fill its need for talent.

Automation already plays a central role at Amazon’s huge warehouses. Devices tell workers which direction to walk to pick up a package from a shelf. And there are signs that technology is at least easing the company’s voracious appetite for warehouse workers: Last holiday season, it hired fewer temporary workers than in the previous year, and last quarter, its head count was up 12 percent, the lowest rise in years.

Amazon isn’t trying to turn warehouse pickers into software engineers. Rather, its new program aims to move a large swath of workers up one or two rungs on the skills ladder, turning warehouse floor workers into IT technicians and low-level coders into data scientists.

Ms. Williams said the retraining initiative was built on existing education programs at the company. Software engineering classes will be available for corporate employees without technical backgrounds, she said.

“When automation comes in, it changes the nature of work, but there are still pieces of work that will be done by people,” Ms. Williams said in an interview. “You have the opportunity to up-skill that population so they can, for example, work with the robots.”

Amazon’s announcement met with some skepticism from experts, They noted that American companies had long spent less on training than their European counterparts — and that when they did offer training, it was usually for college-educated, white-collar workers.

Amazon’s most prominent retraining program has had only modest adoption internally. In 2012, Amazon started a program called Career Choice to provide up to $12,000 in tuition and other costs for hourly employees to get certificates or associate degrees in high-demand fields like health care. Even though hundreds of thousands of people have worked at Amazon’s warehouses since the program started, only about 25,000 have participated.

Even if the retraining effort succeeds, some workers are bound to lose out. Not every one of them will be able to find a better job.

A report that the McKinsey Global Institute published on Thursday analyzed the impact of automation and the clustering of skilled workers in geographic hubs. The research paper concluded that 25 cities and high-growth hubs could generate 60 percent of the job growth in the United States through 2030. The 54 trailing cities and rural areas, where one-fourth of Americans live, could have no growth in jobs.

Mark Muro, a senior fellow at the Brookings Institution who recently wrote a report on automation and the work force, said increased training would, like higher wages, benefit workers. But he cautioned that there was no guarantee those policies would last when the economy cooled.

And he said that if Amazon did expect large job cuts in the future, offering training now would be a savvy public relations move.

“A less benign view of it is you’re pushing a lot of stuff out publicly at a moment where you know there’s going to be a real serious human accounting in the coming years,” Mr. Muro said. “It’s also good marketing now at a time when you’re beginning to contemplate major staffing changes.”

#Retraining #Amazon

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toomanysinks · 6 years ago

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India’s entrepreneurial future

Few countries have more entrepreneurial potential than India. It’s home not just to the wave of IT offshoring firms of the 1990s and early 2000s, but also to some of the most interesting unicorn tech startups in the world, including Freshworks, Paytm, Oyo and of course Flipkart, which sold to Walmart last year for $16 billion.

India though is also at something of an economic crossroads. Unlike China, which as we discussed yesterday faces a conflict between open entrepreneurship and strict party control in its next stage of development, India must build up its indigenous startups while also opening up to the global economy.

That economic balancing act will be tough. As James Crabtree, a long-time writer of the Financial Times based in Mumbai, argues in his book The Billionaire Raj, India faces a triple threat of “inequality and the new super-rich, crony capitalism, and the travails of the industrial economy” as it seeks to move the country into middle-income status.

Crabtree, who built up access among India’s traditional business elite over many years, sees a nation that is starving for more government capacity. India has transitioned in a few short decades from a moribund economy languishing under a sclerotic and byzantine bureaucratic model (sometimes referred to as the “license raj”) into an increasingly open and competitive market for goods and services.

Yet, success outside of a scant few industries — namely IT services — has been undergirded by political access and the trading of favors. Crabtree chronicles a whole crop of entrepreneurs from across the country in industries as far afield as mining to liquor to aircraft to show the constant intermixing of Indian business and Indian politics.

That crony capitalism is at the heart of what he dubs today’s “billionaire raj” — a government that isn��t for the ultra-rich so much as it lacks any capacity whatsoever to stand up to its worst excesses and corruption. The book is one part travelogue, one part analysis, and one part biographical bookshelf that together paint a complicated portrait of India’s growth ambitions and challenges to scale.

Given where India’s fortunes have been made the past few decades, the book mostly ignores the tech industry, save for fleeting mentions scattered about. But I asked Crabtree in an interview last week where he saw the country headed, and how technology might underpin that.

“People thought that India was going to become the next hot market for Silicon Valley tech money after China, but it doesn’t look like that will be the case,” he explained. Unlike China, which created friction in market entry for foreign tech companies, India has been reasonably open. “The biggest search engine in India is Google, the biggest social network is Facebook,” he noted. “They don’t make much money in India, but they have spectacular user growth.”

“When I lived in Mumbai, there was a big tech investment wave in the after wave of the Alibaba IPO,” he explained. “There were these great hopes that India would follow the sort of hockey stick growth” seen in China. Yet, the country’s demographics don’t back that up. “India has a tiny middle class — 10-20 million” using a reasonable definition of the term “middle class.” That group is simply not large enough to support the valuation dreams underpinning some of India’s most-discussed unicorns. “Growing users is really easy, but growing revenues is just much more challenging,” he said.

The challenge ahead for India is that a form of economic nationalism is increasingly popular in Delhi. We have covered a bit of this change around data localization / sovereignty, but it is certainly much wider than those policies. “I think there is a slow but steady trend toward closure that is partly to do with India’s domestic politics” and partly due to international climate, Crabtree explained. The thinking is that, “China has produced Alibaba, Tencent, and Baidu [… but] India hasn’t produced any major global stars yet.”

Fueling that rift is a sense that foreign tech giants “don’t pay much in the way of tax, they are not Indian companies” and that they “haven’t behaved particularly well.” Crabtree was referring specifically to Facebook’s Free Basics program, which became deeply controversial in the country, although those feelings are not limited to just Facebook.

India has a massive election coming up in just a few weeks, which will decide whether current Indian prime minister Narendra Modi stays in power. Beyond just policy, Crabtree sees a major challenge for all foreign tech companies, but particularly those operating social networks. “The stakes are very high for how social media manages the stresses and strains of a competitive and potentially nasty Indian political campaign,” he said. “If they are blamed for something that went wrong… this would be immensely damaging.”

India has the potential to be the single largest democratic free market economy in the world. But it needs to simultaneously cut down on its corruption, create jobs for millions of new entrants to the labor economy every year, stand up a new generation of digital-first behemoths, all the while balancing the needs of an incredibly diverse and cacophonous democracy buffeted by global markets and tastes. That’s ultimately a tall order, but if India wants to migrate from a “billionaire raj” to an “entrepreneur raj,” it will have to do all of that — at once.

Talking about borders: Talent-friendly immigration driving tech north of the border

Roberto Machado Noa/LightRocket via Getty Images

Written by Arman Tabatabai

Yesterday, we talked about the growing difficulty of the H-1B visa application and approval process in the US, and how it threatens America’s long-term entrepreneurial edge. In a prime example of the connection between immigration policy and technology leadership — the FT put out a deep-dive analysis on the rapidly growing Toronto tech and startup scene, with much of the expansion attributable to Canada’s talent-friendly immigration policies.

Canada applies the “give grads a visa with their diploma” approach many have preached for in the US, providing multi-year work visas to foreign students upon graduation. And while the US continues to make the individual application process more difficult, Canada has streamlined its process. Applications for highly-skilled workers, as well as their families, are processed within just a couple weeks.

While there are clearly several intertwined factors behind the growth of Toronto as a tech hub, talent is certainly one of them, with the city having added nearly 100,000 jobs in a five-year period. Toronto offers a case-in-point precedent of how cities can use immigration to gain a technological edge, and why the United States’ misdirected crackdown is undermining its own.

Intel cancels agreement with China chipmaker in fight for next generation chip dominance

Photo via Intel Corporation

Written by Arman Tabatabai

Intel continues to shift its strategy as it tries to improve its position for next-generation chip leadership. At the MWC conference in Barcelona, Intel announced that it was terminating a multi-year partnership with one of China’s premier state-backed mobile chipmakers, Unisoc. As part of the original agreement announced roughly a year ago‚ Intel would share its new 5G modem chips with Unisoc to help Intel increase its lagging market share in China, while providing Unisoc technological know-how needed for it to compete with more-advanced competitor offerings.

Like many breakups, the two sides are saying the decision was mutual and not a result of the political tension between the US and Chinese governments. However, the Nikkei Asian Review reports that insiders say the US’ recent harsh tone with Chinese tech and semiconductor companies definitely played a role in the decision.

As we discussed yesterday, Intel has a lot of catching up to do after years of complacency and will now have to find a different avenue to make up ground in the Chinese market. Unisoc is also certainly feeling the pain of the lost knowledge transfer, as market share can disappear quickly in a highly competitive industry where IP is often the secret sauce. The cancellation of what seemed to be a mutually beneficial deal reinforces the fact that the fight for next-generation semiconductor dominance is just as much political as it is financial, if not more so.

Other news from around the world

Facebook’s censors are struggling at work

Casey Newton at The Verge offered us a deep-dive into the horrific working conditions and post-traumatic stress of working as a censor for Facebook and its contractors. While artificial intelligence and advances around computer vision may allow more of this to be automated in the future, Newton brings up a key question: what are we doing right now to help the working-class workers who keep social networks safe for users?

Could corporate VC unlock the Japanese startup market?

Pavel Alpeyev at Bloomberg has a deep-dive highlighting the rapid expansion of Japanese corporate venture capital. The trend is permeating the country’s largest companies across all industries, with the number of Japanese corporate venture arms increasing by more than 8x since 2015. The Japanese market has traditionally been viewed as an unfriendly environment for startups, but the growing availability of capital and support from Japan’s all-powerful incumbent corporations makes building a company seem more feasible. ~ Written by Arman Tabatabai

Mobile usage gender gap reinforces the social obligation for big tech

Leading mobile companies from around the world have been aggressively competing for ownership of emerging market populations. In a recent analysis, Yomi Kazeem at Quartz Africa highlighted the tremendous gender gap that exists in emerging market mobile usage — with female use up to 30% lower in some cases — which represents a significant untapped user base that Quartz estimates could generate $140 billion in revenue over the next five years. We plan on revisiting the topic of how incumbent tech will unlock growth in the future as we dive into Payal Arora’s book The Next Billion Users: Digital Life Beyond the West. ~ Written by Arman Tabatabai

Obsessions

We have a bit of a theme around emerging markets, macroeconomics, and the next set of users to join the internet.

More discussion of megaprojects, infrastructure, and “why can’t we build things”

Thanks

To every member of Extra Crunch: thank you. You allow us to get off the ad-laden media churn conveyor belt and spend quality time on amazing ideas, people, and companies. If I can ever be of assistance, hit reply, or send an email to [email protected].

This newsletter is written with the assistance of Arman Tabatabai from New York

source https://techcrunch.com/2019/02/26/indias-entrepreneurial-future/

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fmservers · 6 years ago

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India’s entrepreneurial future

That crony capitalism is at the heart of what he dubs today’s “billionaire raj” — a government that isn’t for the ultra-rich so much as it lacks any capacity whatsoever to stand up to its worst excesses and corruption. The book is one part travelogue, one part analysis, and one part biographical bookshelf that together paint a complicated portrait of India’s growth ambitions and challenges to scale.

Talking about borders: Talent-friendly immigration driving tech north of the border

Roberto Machado Noa/LightRocket via Getty Images

Written by Arman Tabatabai

Intel cancels agreement with China chipmaker in fight for next generation chip dominance

Photo via Intel Corporation

Written by Arman Tabatabai

Other news from around the world

Facebook’s censors are struggling at work

Could corporate VC unlock the Japanese startup market?

Mobile usage gender gap reinforces the social obligation for big tech

Obsessions

We have a bit of a theme around emerging markets, macroeconomics, and the next set of users to join the internet.

More discussion of megaprojects, infrastructure, and “why can’t we build things”

Thanks

This newsletter is written with the assistance of Arman Tabatabai from New York

Via Danny Crichton https://techcrunch.com

#TechCrunch

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tortuga-aak · 8 years ago

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Why the advertising industry believes that Facebook is invincible

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Facebook's business is nearly 100% driven by advertising. And even with all the negativity swirling around the company, advertisers say they have no plans to pull budgets.

That's because advertisers essentially have no alternative. Facebook is unparalleled in terms of scale and its ability to deliver targeted ads using data.

That dynamic is in stark contrast to Google's YouTube, where some advertisers have stayed away ever since some ads ended up next to hate videos on YouTube.

While marketers say they have other places to advertise next to video besides on YouTube, cutting Facebook ads would directly hurt their business.

When the Times of London published a story about big marketers' ads appearing next to extremist content on YouTube earlier this year, more than 250 brands pulled their spend from the Google video hub. Many industry executives jumped on the opportunity to admonish Google for not doing enough to keep brands safe, with brands such as Walmart and JPMorgan Chase publicly airing out their concerns.

Over six months later, it is Facebook, the other half of the advertising duopoly, that is embroiled in a public maelstrom. Just a week after Facebook’s top lawyer testified before the Congress on Russia-linked ads, Facebook informed advertisers that the company had discovered two new measurement errors — the 11th and 12th such errors that the company has disclosed in a little over a year.

Yet, even with all the negativity swirling around Facebook (including articles questioning whether its actually good for society or not), its business remains unscathed. Not only did the company beat Wall Street's expectations for the third quarter and report its best earnings to date, it also continues to attract advertisers, and most seem unperturbed. And even the ones that are concerned are not changing where they allocate their ad budgets.

In essence, Facebook's business is nearly invincible.

"I wouldn't say they are foolproof, but they are fairly impervious to almost anything," Kyle Bunch, managing director of social at R/GA Austin, told Business Insider. "They have managed to build a remarkably effective advertising engine, and it is difficult for any marketer to cut that off from their marketing mix."

'You just can’t shut Facebook off without doing any damage to your brand'

Over the years, Facebook has cemented its position as an effective marketing vehicle for advertisers. Its unparalleled scale and reach have been huge draws for marketers of all sizes. Thus, despite the mounting criticism the company faces in the public arena, advertisers have been pouring even more money into it than before.

It’s not hard to see why. With its 2 billion users, Facebook has a huge audience for advertisers to mine. Add to that its targeting capabilities — many have argued that the very reason Russian ads and other problematic tags were possible in the first place was because Facebook is really good at hypertargeting — and it becomes hard to ignore.

Philippe Wojazer/Reuters"Facebook has some of the top minds on the planet creating tools for advertisers – making our dollars work harder," Laura Joukovski, senior vice president of media and analytics at online fashion conglomerate TechStyle, told Business Insider. "The reason advertisers are not pulling dollars out is that they are finding efficiency and scale in Facebook advertising — that is certainly the case for TechStyle brands."

"Facebook is a commanding platform," said a financial services marketing executive, who wished to remain anonymous. "You just can’t shut it off without doing any damage to your brand."

That's because, for the most part, marketers have found Facebook ads highly effective in driving business results.

"Facebook is a great persuasion tool, period," an ad agency holding company executive, said on the condition of anonymity. "Whether you’re trying to influence people to vote a certain way or you’re selling a product, Facebook works at scale."

'We’re not seeing our ads next to ISIS propaganda videos'

Advertisers feel that unlike the YouTube crisis, which directly put their brands' reputations at risk, Facebook’s role in 2016's unexpected election outcome does not have a direct bearing on their business.

"With the Russia issue, it was something that was done with one entity that was deliberate in using Facebook and advertisers weren’t directly involved," said Sherwin Su, director of social media activation at Essence. "The difference with YouTube was that brands weren’t aware that their content was going to be put aside inappropriate content."

The financial services marketing executive agreed, saying that the marketers were not publicly connected to fake news and other other nefarious activities on Facebook.

"We’re not seeing our ads next to ISIS propaganda videos," said the executive.

Plus, there are alternatives to YouTube, something that can't always be said about Facebook. "Google behaved like they had the same monopoly on video with YouTube, like they did on search." the executive said. "And they don’t. You can put your videos in other places and not see deteriorating returns."

YouTubeBut it’s not as though advertisers are letting Facebook off scot-free. The holding company executive said that top-level advertising executives were pushing the company to set things right, although it may not be out in the open.

"After the election, I called a senior executive at Facebook and said that they had thrown the election," the ad insider told Business Insider. "The response was 'No way, we don’t have that kind of influence.' It’s clear now that they need to do better, but I have confidence they will get it right."

"We are all cracking the whip," the financial services marketing executive agreed. "It just may not be as public."

'There is no alternative'

Russia aside, Facebook has also been grappling with a slew of measurement errors, one after the other. While a number of advertisers interviewed by Business Insider voiced their concern over these errors, they said they hadn’t been severe enough to change where they allocate their ad budgets.

"It is a concern when there have been misstatements or misrepresentations in measurement," said an entertainment marketing executive. "But it hasn’t materially affected the way our campaigns have delivered on their metrics, at least not yet."

Some of the revelations made by Facebook include overestimating the average viewing time for video ads on its platform, the under counting or over counting of a number of metrics including weekly and monthly reach of marketers’ posts, and most recently charging advertisers for video ads that played while out of view.

Stephen Lam/ReutersBut none of these measures are crucial to how marketers pay for Facebook ads or gauge the impact of their investments, according to Essence’s Shu.

"The measurement metrics that are being goofed up are vanity metrics anyway," he said. "If their future compromises actually impact results and outcomes, then that’s going to have implications for them from the brands’ angles."

Marketers have also gotten accustomed to a certain level of dicey ad practices. "Even with the wrong math — it is really small compared to fraud rates on other platforms," said the ad holding company executive. "In digital advertising, you just learn to live with a certain amount of ambiguity."

The advertising industry is also pleased that Facebook has been more upfront about its mistakes while pledging to improve matters.

The platform has published a white paper on organized attempts to use Facebook to influence the election, for instance, and agreed to an audit by the Media Rating Council. It has hired thousands of content moderators to manually flag inappropriate posts and most recently, it has made disclosure necessary for all political advertisers and made advertising more transparent in general on its platform.

"They have been very transparent and proactive," said Shu. "They’ve been good partners and have outlined what they are doing to fix everything."

Ultimately, there is just no better alternative to Facebook — or at least to the duopoly — according to R/GA’s Bunch.

"Most marketers are looking at the closed loop data — they know exactly how much Facebook is driving in terms of actual sales," he said. "Where are you going to make that up if you drop Facebook? Google? That’s probably the only other alternative."

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