absynthe--minded

[absynthe--minded]

An open letter to @staff

I already submitted this to Support under "Feedback," but I'm sharing it here too as I don't expect it to get a response, and I feel like putting in out in public may be more effective than sending it off into the void.

The recent post on the Staff blog about changing tumblr to an algorithmic feed features a large amount of misinformation that I feel staff needs to address, openly and honestly, with information on where this data was sourced at the very least.

Claim 1: Algorithms help small creators.

This is false, as algorithms are designed to push content that gets engagement in order to get it more engagement, thereby assuring that the popular remain popular and the small remain small except in instances of extreme luck.

This can already be seen on the tumblr radar, which is a combination of staff picks (usually the same half-dozen fandoms or niche special interests like Lego photography) which already have a ton of engagement, or posts that are getting enough engagement to hit the radar organically. Tumblr has an algorithm that runs like every other socmed algorithm on the planet, and it will decimate the reach of small creators just like every other platform before it.

Claim 2: Only a small portion of users utilize the chronological feed.

You can find a poll by user @darkwood-sleddog here that at the time of writing this, sits at over 40 THOUSAND responses showing that over 96 percent of them use the chronological feed. Claiming otherwise isn't just a misstatement, it's a lie. You are lying to your core userbase and expecting them to accept it as fact. It's not just unethical, it's insulting to people who have been supporting your platform for over a decade.

Claim 3: Tumblr is not easy to use.

This is also 100% false and you ABSOLUTELY know it. Tumblr is EXTREMELY easy to use, the issue is that the documentation, the explanations of features, and often even the stability of the service is subpar. All of this would be very easy for staff to fix, if they would invest in the creation of walkthroughs and clear explanations of how various site features work, as well as finally fixing the search function. Your inability to explain how your service works should not result in completely ignoring the needs and wants of your core long-term userbase. The fact that you're more willing to invest in the very systems that have made every other form of social media so horrifically toxic than in trying to make it easier for people to use the service AS IT WORKS NOW and fixing the parts that don't work as well speaks volumes toward what tumblr staff actually cares about.

You will not get a paycheck if your platform becomes defunct, and the thing that makes it special right now is that it is the ONLY large-scale socmed platform on THE ENTIRE INTERNET with a true chronological feed and no aggressive algorithmic content serving. The recent post from staff indicates that you are going to kill that, and are insisting that it's what we want. It is not. I'd hazard to guess that most of the dev team knows it isn't what we want, but I assume the money people don't care. The user base isn't relevant, just how much money they can bring in.

The CEO stated he wanted this to remain as sort of the last bastion of the Old Internet, and yet here we are, watching you declare you intend to burn it to the ground.

You can do so much better than this.

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“oh they’re not taking away chronological dashboard, well everything’s okay then” they also said in the post they’re making reblogs collapsed (like comments on twitter) so you won’t see the full conversation in a post. they also won’t get rid of tumblr live despite it being an annoying and cancerous data-miner that isn’t legal in much of the world. they won’t even let you opt out of tumblr live for more than seven days. they implemented a terrible photo viewer that mimics tiktok and makes it so you can’t zoom in on images. they took away the ability to view prev tags. they’re making it so you have to sign in with your email to view almost any thing on tumblr. they’ve already made it so you have to sign in to send asks, even on anon. they’re slowly phasing out custom blog themes.

the things that make tumblr at all usable and favored by us– the older web blog features, the anonymity– that is still being taken away. it HAS been being taken away for some time now. i am urging you people to reveiwbomb the tumblr app. force them to acknowledge that users do not like these changes.

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Because @staff is too cowardly…

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re: that fucking staff post. obviously death to algorithms, but i also wanna interrogate the wider underlying assumptions of their logic there cuz. is 'success' having lots of followers & lots of popular posts??? why is that the end goal of using this website. i don't open tumblr to get attention from strangers, i open tumblr to read funny jokes and interesting commentary and to see cool art. encouraging clout-chasing will only increase user engagement if you successfully get people literally addicted to the associated dopamine hit. what if we didn't have to do that!!! what if a website could be a place you went to on purpose because you had fun there!!!!

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Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[absynthe--minded]

Lúthien, little lover & elven jocks By Cami | morchlav

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Fabergé Romanov Necklace

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inspired by this gif from like 2013 that I watch every morning

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Return

“She was brought back to Imladris, and though healed in body by Elrond, lost all delight in Middle-earth…” — the Lord of the Rings

For Valentine's Day💕

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Tilion and Arien

→ man in the moon · maiden of the sun

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The Phantom Library needs a little help!

Unfortunately, after a couple of moves, a few illnesses, and a rent upswing the likes of which you wouldn’t believe except you all definitely would because you’re living it, too, the Phantom Library is struggling to pay its hosting fees for the year.

If the Phantom Library has ever been useful to you, or you’d just like to help, my Venmo is @MaeveGlaistig and my PayPal is slipsilver AT the mail that starts with G, or please feel free to use the Library’s Ko-Fi.

The hosting fees amount to $150. Donating is strictly voluntary - please don’t if it will be a strain! The worst thing that will happen is the Library will go offline for a little while until I can afford to get it back up, so the world won’t end in the meantime.

Thank you, as always, to everyone who has helped the Phantom Library over the years. I hope we all continue to enjoy it for a long time to come. <3

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you are an elf and your parent just called for you– a guide to how screwed you are, from least to most

they used an epesse or short form of either of your names: you’re fine

they used the name they gave you: you’re probably fine

they used the name they gave you and they sound mad: you are in trouble

they used both names: you are In Trouble

they used only your other parent’s name for you, and their voice is perfectly level: your Doom could not be clearer if namo deigned to materialize in your house and pronounced it himself

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From Qenyaqesta: the word "qen" in the singular is "fays or pixies or brownies, leprawns,etc." So still no connection with European folklore?

see I know you’re using an early form of Quenya because of the absence of a particular letter in the alphabet; that’s not the later use for quen linguistically.

Also, I’ve at no point said there was no connection to European folklore, you’re moving the goalposts again. What I’ve said, and have been saying, is that Tolkien’s elves are an original creation inspired by multiple things, not an accurate rendition of European folklore, so they don’t have an obligation to any preexisting tradition because they don’t have a single preexisting tradition. On top of that, works of urban fantasy that are much more directly linked to European folklore and depict folkloric figures and creatures more accurately and faithfully have been featuring colorblind and racially diverse casts for decades while maintaining a high degree of faithfulness to the traditions they draw from. this both means that not only is it totally unnecessary to make elves white if you’re aiming at folkloric accuracy, Tolkien’s elves specifically are not innately or particularly anything. they’re an amalgam. they do not have to be white. the fact that this is making you so angry is frankly hilarious to me, because you’re digging through early and later rejected conlang notes in a desperate attempt to prove me wrong.

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He needed a hug

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♕ The High Ones of Arda ♕ Oromë

And Oromë tamer of beasts would ride too at whiles in the darkness of the unlit forests; as a mighty hunter he came with spear and bow, pursuing to the death the monsters and fell creatures of the kingdom of Melkor, and his white horse Nahar shone like silver in the shadows.

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Quick Second-Age Elrond sketch to heal my soul