amandamullerportfolio-blog
amandamullerportfolio-blog
Amanda Muller
12 posts
Social Strategist, Content Manager
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Client: Snapple
Campaign: #LoveSnapple
To prove that New Yorkers love Snapple, we asked our Snapple Facebook fans to tell us how they would show their love for Snapple. We reached out to these fans and helped make their ideas a reality.
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Video
youtube
Client: Snapple
Campaign: #LoveSnapple
To prove that New Yorkers love Snapple, we asked our Snapple Facebook fans to tell us how they would show their love for Snapple. We reached out to these fans and helped make their ideas a reality.
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Client: Michelin 
Campaign: #24HoursChallenge
Michelin partnered with Forza Motorsports, Ford Performance, and the Petersen Museum for a global in-game version of the 24 Hours of Le Mans.
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Client: Rockstar Games 
Campaign: Grand Theft Auto
Produced Livestreams up to 4 times a week featuring in-house talent, video game influencers, and celebrity guests. We streamed to Twitch.tv, youtube and rockstargames.com. Production included developing in-game items and competitions with game development team, creating a run of show for livestream, casting, community management, brief creatives for all secondary and in stream assets, and talent management. 
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Client: Rockstar Games 
Campaign: Grand Theft Auto V 
Produced and managed social media contest where we asked fans to submit photos of themselves for a chance to become a character in GTAV. We received over 50K submissions and narrowed it down to the 5 selected above. 
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Client: Rockstar Games 
Helped launch the grassroots viral campaign for the Grand Theft Auto V based off of an in game religious organization Epsilon Program. Without any ads or outside posts this Twitter grew to 19.5K followers.
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Client: Snapple 
Campaign: Evergreen 
Each content calendar I provide the creative team with thought starters stemmed from cultural triggers. We’d brainstorm off of these cultural moments to create relevant content. 
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Client: Michelin
Campaign: Evergreen 
For National Video Game, the Michelin Man had to face his greatest nemesis, inclement weather. 
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Client: Michelin 
Campaign: Monterey Car Week 2016 
To highlight the connection between cars and their owners we interviewed participants at Monterey Car Week about their cars stories. 
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Client: Snapple 
Campaign: #LoveSnapple 
To prove that New Yorkers love Snapple, we asked our Snapple Facebook fans to tell us how they would show their love for Snapple. We reached out to these fans and helped make their ideas a reality. 
0 notes
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Client: Michelin 
Campaign: Monterey Car Week 2016 
Instagram stories profiling the connection between people and their cars. 
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Client: Michelin 
Campaign: Evergreen
With zero social budget, I sought any opportunity for content creation. By locating local events and nearby auto shows, our team was able to take thousands of photos in one day that could be used across the year.  
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