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Backlash Against Miss Grand Vietnam 2024: A Lesson in Digital Citizenship and the Real Costs of Online Harassment

Vo Le Que Anh’s crowning as Miss Grand Vietnam 2024 was meant to be a celebration of her achievement. However, her victory quickly led to a firestorm of online criticism, largely starting from claims that her performance during the contest was inadequate and unfair to Hanh Nguyen – the first runner-up. As a result, the newly crowned beauty queen faced an outpouring of personal attacks that crossed the line from critique to harassment (Linh 2024). This controversy highlights a pressing issue within digital spaces: how can we navigate online conflicts with respect and responsibility? Using her experience as a case study, this blog will explore the darker side of online interactions, particularly the rise of trolling and flaming, and discuss how we can foster healthier digital environments through collective responsibility and thoughtful digital citizenship.

📣The Amplification of Criticism in the Digital Age

Beauty competitions are known for attracting controversy, particularly when the results don't meet the expectations of some fans. But the speed and reach of social media have amplified these disagreements, turning them from debates into personal attacks (Nguyen 2022). In this instance, critics targeted Que Anh's appearance, her past, and even her credentials, rather than focusing on the specifics of the competition itself. These online attacks are prime examples of how criticism can shift into toxic forms of flaming, where insults and personal jabs dominate the conversation.

The concept of trolling, which often involves stirring up negative emotions intentionally, also played a significant role in her harassment. These behaviours are amplified when the anonymity of the internet allows people to act without fear of repercussions. The line between constructive feedback and cyberbullying becomes dangerously thin, especially when emotions run high (Marrington et al. 2023). 

🌍 Digital Citizenship: Taking Responsibility for Our Actions Online

1. Pause Before Posting 🛑

Social media thrives on immediate responses, but taking a moment to think before engaging can make a huge difference. If users had paused to consider the emotional impact of their words before posting, the conversations may have stayed focused on constructive critiques, rather than descending into personal attacks.

2. Focus on Constructive Criticism 💬

Criticism is natural, especially when it comes to public events like beauty pageants, but there’s a difference between criticizing an aspect of a performance and attacking someone personally. In this situation, those who disagreed with the results could have shared their thoughts about the competition process rather than targeting the individual. Constructive criticism is productive, while personal attacks only serve to escalate conflict (Rexford 2024). 

3. Fight the Anonymity Bias 🔒

The shield of anonymity can embolden people to engage in harmful behaviour they might not exhibit face-to-face. Encouraging accountability, such as by requiring users to post under their real names, can significantly curb online toxicity. This would help ensure that people take more responsibility for their words, especially when they know that their actions have consequences.

4. Support and Report 🛡️

Those who witness harassment can be proactive by reporting harmful content and offering positive reinforcement. Supporters of the beauty queen could have used their platforms to counterbalance the negativity, promoting an environment of kindness (Wong et al. 2021). This collective action not only helps protect individuals but also sends a message about the community’s stance against online bullying.

🧠 Psychological and Social Consequences of Cyberbullying

Criticism of public figures is common, but it's important to remember that the emotional toll of online harassment is real. Like many public figures, Que Anh found herself at the mercy of the digital mob, where her appearance, personality, and qualifications became fodder for cruel comments. While public figures are often seen as “fair game” for criticism, sustained harassment can lead to anxiety, depression, and social withdrawal. Cyberbullying, in extreme cases, can even cause individuals to step away from the public eye, reinforcing the need for more empathetic digital interactions (Nixon 2014). 

🤝Moving Forward: The Importance of Collective Responsibility

Digital citizenship is not an individual act, it is a collective responsibility. We should all play a role in reducing online harassment by supporting those who face abuse, engaging in respectful dialogue, and advocating for better platform policies. The experience of the beauty queen serves as a stark reminder of how quickly a positive event can turn into a crisis when social media is weaponized for negativity. But it also serves as an opportunity to improve online spaces. By fostering empathy, accountability, and kindness, we can begin to shift the narrative from one of harassment to one of support (Zodgekar 2019). 

In the end, we all have the power to shape our online culture. It's not just about avoiding negativity, it's about actively promoting a culture of respect, responsibility, and empathy. As we continue to navigate digital spaces, we must ask ourselves: are we contributing to a more positive online world, or are we part of the problem?

🧠 Takeaway: Online harassment can cause significant emotional distress, especially for public figures. As digital citizens, we are responsible for contributing to a safer, kinder online environment. Think before you post. Engage with empathy. Report harmful behavior. Together, we can create a more respectful and supportive digital world.

Reference list

Linh, K 2024, ‘Vì Sao Tân Hoa Hậu Quế Anh Nhận “bão Phẫn nộ”?’, Hanoionline.vn, Đài phát thanh và truyền hình Hà Nội, viewed 15 November 2024, <https://hanoionline.vn/video/vi-sao-tan-hoa-hau-que-anh-nhan-bao-phan-no-256289.htm>.

Marrington, JZ, March, E, Murray, S, Jeffries, C, Machin, T & March, S 2023, ‘An exploration of trolling behaviours in Australian adolescents: An online survey’, Plos One, vol. 18, no. 4, pp. e0284378–e0284378.

Nguyen, TA 2022, ‘Facing up to Some Ugly Truths about Beauty Contests - VnExpress International’, VnExpress International – Latest news, business, travel and analysis from Vietnam, viewed <https://e.vnexpress.net/news/perspectives/beauty-pageants-not-only-devalue-women-but-also-distort-the-idea-of-beauty-4495840.html>.

Nixon, C 2014, ‘Current perspectives: the Impact of Cyberbullying on Adolescent Health’, Adolescent Health, Medicine and Therapeutics, vol. 5, no. 5, pp. 143–158, viewed <https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4126576/>.

Rexford, S 2024, ‘5 Benefits of Constructive Criticism: How to Embrace Your Growth’, Medium, viewed <https://medium.com/@sarahrexford/5-benefits-of-constructive-criticism-how-to-embrace-your-growth-0a4c8a9212a7>.

Wong, RYM, Cheung, CMK, Xiao, B & Thatcher, JB 2021, ‘Standing Up or Standing By: Understanding Bystanders’ Proactive Reporting Responses to Social Media Harassment’, Information Systems Research, vol. 32, no. 2.Zodgekar, K 2019, ‘Collective Responsibility’, Institute for Government, viewed <https://www.instituteforgovernment.org.uk/explainer/collective-responsibility>.

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Esports and Mental Health: The Pressure on T1's Faker and the Hidden Toll of Competitive Gaming 

In the world of esports, few names hold the same weight as Lee “Faker” Sang-hook. As the “Unkillable Demon King,” Faker isn’t just a celebrated League of Legends (LoL) player. He’s the embodiment of excellence and longevity in competitive gaming. Since joining T1 in 2013, Faker has not only built a legendary career but also set an almost impossibly high standard. Yet behind his skill and global fame lies a different story: the intense and often overwhelming mental toll of maintaining a legacy in competitive gaming (Erzberger 2019). 

Faker's journey celebrated on the surface, reveals deeper truths about the hidden mental pressures of professional esports. While fans see the exciting highlights and victorious moments, they often miss the relentless training, public scrutiny, and personal sacrifices that endure players to stay on top.

🌟The Rise of an Esports Icon 

For over a decade, Faker has been synonymous with excellence in League of Legends. Since joining T1 in 2013, he’s become a three-time World Champion, setting records and establishing himself as a global esports phenomenon. His highlights are legendary, from his Zed outplays to his uncanny ability to turn games around single-handedly. Faker’s playstyle is not only awe-inspiring but also the very standard against which aspiring players measure themselves (Bencomo 2024). 

But success in esports comes at a steep price. The pressure to perform at the highest level, combined with the constant scrutiny from millions of fans, is a weight few people could bear. Unlike many professional athletes in traditional sports, esports players like Faker don’t have an off-season; they’re expected to perform year-round, with only short breaks between competitive seasons.

Key Insight: Faker's story is not just about gaming skills; it's a reminder that esports players face unique pressures, amplified by relentless schedules and public expectations.

🧘‍♂️The Hidden Side of Stardom: Mental Health Struggles 

While traditional sports have advanced in addressing athletes' mental health, esports is still in its early stages. The demands on pro players are equally intense, but their mental health resources often lag far behind. Faker, as one of the most visible esports figures, has been open about his struggles with burnout – a common, yet frequently overlooked issue in the gaming community (Tan 2022). 

For an esports pro, burnout goes beyond just physical exhaustion. Imagine training up to 16 hours a day, seven days a week, with little time for family, hobbies, or even rest. The very nature of competitive gaming means players are always seeking that next improvement, that extra edge. For Faker, whose skill level already outshines most, the pressure to constantly evolve creates an enormous psychological burden (Mckeown & Mathias 2021). 

Being a “Faker” means every game has stakes. If he wins, he's applauded; if he loses, he's dissected and criticized on a global scale. It's not just about winning or losing games, it's about upholding a legacy that he's built over nearly a decade, and this drive has its costs (Dookeran 2024). 

Key Insight: Burnout in esports is a psychological challenge born of relentless competition, long hours, and the pressure to remain “untouchable.” For players like Faker, this can mean sacrificing almost every other aspect of life.

📣The Weight of Community Expectations 

Faker’s fanbase isn’t just large but also passionate and highly invested. Fans worldwide look up to him, often idolizing him for his skill and longevity. However, with fame comes a unique set of challenges. When Faker or T1 fall short of fan expectations, the backlash can be fierce. Social media is both a source of support and a platform for fans to express disappointment, sometimes harshly. Imagine logging on to Twitter or Reddit after a tough loss and finding thousands of messages dissecting your every move and criticizing your decision (Dalton 2023). 

This weight isn’t just theoretical; it directly impacts players. Community expectations can create an echo chamber of stress, as every decision and every loss is amplified and analyzed. For Faker, the stakes are even higher because he’s not just playing for himself – he’s playing for a global fanbase that has watched him for years, which includes everyone from loyal supporters to harsh critics. In this digital age, the idea of “no bad days” becomes nearly impossible for esports icons, especially someone as iconic as Faker.

Key Insight: In esports, fan expectations can become intense pressures, and for players like Faker, the community's demand for perfection can lead to stress and anxiety, especially in high-stakes moments.

🤝T1 and the Move Toward Mental Health Support 

To T1’s credit, the organization has made strides in acknowledging and addressing mental health needs. They understand that players are under immense pressure and need more than just physical training, they need emotional support and resources to prevent burnout. Faker himself has taken breaks, openly discussing the need for rest to manage mental health, which helps to de-stigmatize mental health challenges in esports (Li 2024).

T1’s progressive approach includes exploring partnerships with mental health professionals, encouraging players to speak openly about their struggles, and implementing policies that prioritize player well-being. Although esports organizations have a long way to go in fully supporting their players’ mental health, T1’s commitment to prioritizing Faker’s well-being is a promising step forward. By championing mental health openly, T1 helps set a new standard for esports, showing that player health is equally as important as game performance.

Key Insight: Mental health resources are becoming essential in esports, and T1's initiatives demonstrate that mental well-being is integral to sustainable success. Faker's openness is helping break the stigma around mental health in gaming.

❤️A Call for Compassion in the Gaming Community 

It's easy for fans to get wrapped up in the thrill of watching their favorite players and teams compete. But behind every incredible play, there's a human being with emotions, challenges, and limits. For Faker, being the best in the world comes with sacrifices, and it's crucial that fans remember this duality. Supporting players means appreciating their skills while respecting their need for rest, balance, and space. The T1 fan community has a responsibility, just as T1 does, to create an environment that values ​​mental health and player welfare over perfection.

🌟 Final Thoughts 

The mental toll of competitive gaming is real, and as fans and supporters, we need to recognize this. Faker's journey isn't just a story of skill and victory, it's a powerful reminder that even legends need rest, understanding, and support. T1's commitment to supporting their players' well-being is helping to pave the way for healthier practices in esports. The next time we cheer for Faker, let's remember that his journey isn't just about being a champion, it's about showing that esports can be a place of passion and care, not just pressure and performance (Chang 2022). 

Reference list

Bencomo, B 2024, ‘A Legendary career: Faker’s Results at Worlds and MSI’, Nerd Street, viewed 14 November 2024, <https://nerdstreet.com/news/2024/5/faker-skt-t1-league-of-legends-worlds-msi>.

Chang, A 2022, ‘What It Means for Sports fans’ Mental Health When Their Team Loses’, NPR.org, February, viewed <https://www.npr.org/2022/02/14/1080684282/what-it-means-for-sports-fans-mental-health-when-their-team-loses>.

Dalton, C 2023, ‘Weight expectations: the Managerial Burden of Doing everything, everywhere, All at Once’, Managementtoday.co.uk, ManagementToday, viewed 14 November 2024, <https://www.managementtoday.co.uk/weight-expectations-managerial-burden-doing-everything-everywhere-once/opinion/article/1813413>.

Dookeran, J 2024, ‘Does a Win/Lose Condition Affect a Game’s Fun? - Jason Dookeran - Medium’, Medium, Medium, viewed <https://jdookeran.medium.com/does-a-win-lose-condition-affect-a-games-fun-83a8b8e382e6>.

Erzberger, T 2019, ‘How Faker and His Father Made Way for the Unkillable Demon King’s Return - ESPN’, ESPN.com, ESPN, viewed 14 November 2024, <https://www.espn.com/gaming/story/_/id/27978025/how-faker-father-made-way-unkillable-demon-king-return>.

Li, T 2024, ‘Mental Health Concerns in E-sport Athletes: Lessons from a Legend’, Psychiatry.org, viewed 14 November 2024, <https://www.psychiatry.org/news-room/apa-blogs/mental-health-concerns-in-e-sport-athletes-lessons>.

Mckeown, D & Mathias, E 2021, Investigation into the Role of Sport Psychologists in Esports , viewed 14 November 2024, <https://onshow.iadt.ie/wp-content/uploads/sites/6/2021/04/All2 .pdf>.Tan, A 2022, 'Why Mental Health in Esports Is Important to Faker and Team Razer | ONE Esports', www.oneesports.gg , viewed <https://www.oneesports.gg/league-of-legends/mental-health-esports-faker/>.

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🌟 Filter FOMO: The Mental Health Effects of Beauty Filters and Perfection Culture 

Let's talk about FOMO (Fear of Missing Out), but not the kind that makes you wish you'd gone to that party or bought the latest must-have. This is filter FOMO, and it's all about feeling like we're “missing out” on beauty itself because we don't look like our filtered, flawless selves. Instagram filters can be fun, sure, but they've also created a culture of “perfection” that can be a slippery slope toward self-criticism and anxiety. Let's break it down.

🔍 Why Filters Fuel FOMO: The Perfection Pressure 

Filters are designed to enhance: they can smooth skin, contour our faces, brighten our eyes, and even completely change our features (Marr 2023). And when used sparingly, they can be a lot of fun. But when they become a norm, they can start to feel like a requirement for posting. As we scroll through our feeds, seeing one “perfect” filtered image after another, we’re tricked into thinking this is just how people look every day. This can make the unfiltered version of ourselves feel somehow less.

Here’s why it happens:

Frequency Effect: Seeing filtered images daily can create a sense of reality distortion. When all we see are polished, flawless images, it becomes our new “normal”. We forget that even the most beautiful people don’t actually look like their edited photos 24/7 (Carpenter 2024). 

Social validation and Filter dependency: Filters also offer instant validation. Photos with beauty filters tend to receive more likes and comments, which can reinforce their use. This can lead us to feel dependent on filters for social approval, fueling the FOMO that maybe we’re “missing out” on something special by not looking that way naturally (Well 2023). 

✨ Key Insight: Filter FOMO is driven by constant exposure to flawless, filtered images, which we can start to view as a baseline for beauty, even though these standards are artificial.

💔 When FOMO Hits Hard: The Mental Health Impact 

Here's the real talk: Filters don't just change our appearance in photos; they have a real impact on our self-image and mental health. Research shows that regularly using beauty filters can increase anxiety and self-criticism, especially in teens and young adults who are still forming their self-identity (Moreschi 2022). 

Self-criticism and Body dysmorphia: Some people develop what psychologists call “Snapchat dysmorphia,” where they become preoccupied with matching the features they see in their filtered selfies. For instance, one study found that regular exposure to beauty filters correlates with higher levels of body dysmorphia and decreased satisfaction with real-life appearance (Ateq, Alhajji & Noara Alhusseini 2024). Filter FOMO can lead to constant comparison, pushing some people to consider (or even undergo) cosmetic procedures to achieve that filtered look.

Increased social anxiety: Filters set an impossible standard that can make us feel like we’re falling short. Some users feel more anxious about showing their unfiltered faces to friends, family, and even on video calls. Over time, this anxiety can make people withdraw or become hyper-critical of their natural looks.

Dependency on filters for self-esteem: Relying on filters can quickly become a habit. For many, filters are like a “confidence boost” button, and not using them may feel uncomfortable or even embarrassing. This dependency can trap us in a loop of needing filters to feel presentable, leading to a lowered sense of self-worth without them (Javornik et al. 2022). 

✨ Key Insight: Beauty filters can create a mental health toll, increasing body dissatisfaction and dependency while setting up unrealistic standards that may feel impossible to meet.

🌱 Building Digital Resilience: How to Beat Filter FOMO 

The good news? You don’t have to let filter FOMO rule your feed. Building digital resilience and practising “filter literacy” can help you regain control of your online experience. Here are some effective ways to get started:

Check your filter habits: Are you using filters because they’re fun, or because you feel like you need them? Being honest about when and why you use filters can help you start relying on them less.

Know the purpose behind beauty filters: Filters reflect beauty standards, often based on specific (and unrealistic) ideals. Knowing this can help you question whether these ideals even matter.

Balance your feed: Follow people who keep it real! The “no filter” movement is growing, and accounts that celebrate authenticity remind us that natural beauty is real beauty.

Reflect on your digital self-image: Look at your social media and ask yourself if it shows the real you, or just what you think people want to see. Embracing authenticity online can make a huge difference in how you feel.

Support filter transparency: Using tags like #nofilter or #filtered helps build a culture of honesty. When people know filters are in play, it’s easier for everyone to see the difference between digital and reality.

✨ Key Insight: Building digital resilience lets you enjoy filters without needing them. Practicing “filter literacy” can help you set boundaries that keep filter FOMO in check.

🌈 Embracing the Reality Behind the Filters 

Filters aren’t going anywhere, and that’s okay! They can be a fun way to express creativity and personality. But finding a balanced approach to using them can help you break free from filter FOMO. Next time you feel the urge to use a filter, remember: there’s nothing you’re “missing out” on by embracing your natural self. Real beauty lies in the quirks and uniqueness that make you “you” – and no filter can replace that. ✨ Final Thought: Embrace your real self with confidence. True beauty isn’t about perfection; it’s about being genuine. So go ahead! Share a filter-free selfie and let the world see the unfiltered magic that makes you who you are. 💖

Reference list

Ateq, K, Alhajji, M & Noara Alhusseini 2024, ‘The Association between Use of Social Media and the Development of Body Dysmorphic Disorder and Attitudes toward Cosmetic surgeries: a National Survey’, Frontiers in Public Health, vol. 12, Frontiers Media.

Carpenter, J 2024, ‘What Is a Distorted Self-Image? Causes & Manifestations’, damorementalhealth.com, viewed <https://damorementalhealth.com/what-is-a-distorted-self-image/>.

Javornik, A, Marder, B, Barhorst, JB, McLean, G, Rogers, Y, Marshall, P & Warlop, L 2022, ‘“What lies behind the filter?” Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being’, Computers in Human Behavior, vol. 128, no. 107126, p. 107126.

Marr, B 2023, ‘Picture Perfect: the Hidden Consequences of AI Beauty Filters’, Forbes, viewed <https://www.forbes.com/sites/bernardmarr/2023/06/09/picture-perfect-the-hidden-consequences-of-ai-beauty-filters/>.

Moreschi, A 2022, ‘Social Media Beauty Filters Impact on Mental Health’, WNWO, viewed <https://www.nbc24.com/news/spotlight-on-america/social-media-beauty-filters-impacting-the-mental-health-of-young-women-tiktok-meta-snapchat-instagram-university-of-london-study-bold-glamour-facetune-bodytune-airbrush>.

Well, T 2023, ‘The Hidden Danger of Online Beauty Filters | Psychology Today’, www.psychologytoday.com, viewed <https://www.psychologytoday.com/intl/blog/the-clarity/202303/can-beauty-filters-damage-your-self-esteem>.

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The Influence of the 'Aesthetic Template' on Body Modification Trends: How Social Media Shapes Our Faces

In the world of visual social media, the “aesthetic template” has emerged as a silent yet powerful guide influencing how people perceive themselves and, increasingly, how they modify their bodies. We’re all familiar with what this looks like the defined cheekbones, plump lips, symmetrical face, high eyebrows, and smooth, glowing skin that dominate Instagram feeds. This aesthetic ideal, known as the "Instagram face" has become so prevalent that it’s no longer just an aspirational look but, for many, a benchmark of beauty. The rise of this template shows how social media can set and enforce beauty standards, even to the point of shaping our physical self-image and encouraging body modification (Stuart 2024). 

💋The Instagram Face: From Filter to Filler

First off, what is the “Instagram face”? Imagine this: a symmetrical, ultra-defined look with features that pop off the screen. High cheekbones, big lips, narrow noses, a strong jawline,... all accentuated by heavy makeup or a smoothening filter. It’s a beauty standard we see on Instagram and spreading across TikTok, Snapchat, and Pinterest. While it may seem harmless, this specific template is becoming something people aren’t just putting on with makeup; it’s a look they’re actually seeking out in clinics and cosmetic offices (Tolentino 2019).

One of the most famous influencers associated with this look is Kylie Jenner. When Kylie openly talked about her lip fillers, it marked a shift where suddenly, lip fillers became mainstream, accessible, and cool. Soon enough, people weren’t just watching and liking these looks online; they wanted the real-life version of the “Instagram face”. 

📈 The Algorithm Factor: How Social Media Rewards the Aesthetic Template

So why does it feel like this look is absolutely “everywhere”? Blame it on the algorithms.

Social media algorithms are not neutral; they actively push content that aligns with popular aesthetic trends. Influencers with “Instagram faces” are rewarded by these algorithms with higher visibility, often appearing on Explore pages or in recommended posts (Adisa 2023) . This is not accidental: platforms like Instagram and TikTok have recognized that highly stylized, symmetrical faces attract more attention, resulting in longer engagement times. Consequently, users who fit or adapt to this aesthetic are more likely to gain followers and receive validation. 

Over time, this leads to a feedback loop. Users adopt the “Instagram face” through makeup, digital filters, and even permanent cosmetic procedures like lip fillers, cheek fillers, and Botox injections to fit the ideal. The more people adapt to this aesthetic, the more normalized it becomes, which can push others to undergo similar changes to stay relevant or attractive within this beauty framework (Margalit 2021).

🧪 The Real-World Impact: Lip Fillers, Botox, and Beyond

When we think of social media trends, we imagine things that come and go. But the “Instagram face” has had a lasting impact on cosmetic procedures, becoming a real-life goal for many people. 

Lip fillers, once a niche treatment, are now incredibly common, as are cheek fillers and Botox. Clinics have even noticed an uptick in younger clients, with people in their 20s coming in to achieve the high-cheekbone, smooth-skin look that’s so popular online. What’s interesting is that these procedures are often marketed as “tweaks” instead of full makeover, subtle enhancements that help users “look good for the ’gram” without drastic changes (Pearson-jones 2024). 

Cosmetic enhancements that would have once been reserved for those with extra cash or specific beauty goals are now being considered beauty basics. As bizarre as it sounds, the “Instagram face”  is making these procedures feel less like indulgences and more like a part of the regular beauty routine. 

📣 The Health Dilemma: When Aesthetic Pressures Meet Mental Health

Here’s where things get sticky. While there’s nothing wrong with a little self-enhancement, the pressure to conform to this narrow look can lead to a distorted self-image. Psychologists are noticing trends like Snapchat dysmorphia, where people feel dissatisfied with their real-life appearance because they don’t match their filtered selfies. And it’s not just a few people; social media platforms are flooded with content that encourages users to fix their features to better match this ideal (Migala 2018) 

Public health campaigns are left trying to counter this influence, but it’s an uphill battle. While they’re working hard to promote positive self-image and diversity in beauty, it’s tough to compete with the never-ending scroll of flawless faces online. For some, seeing these images creates a “keep up or fall behind” mentality, where it feels like the only way to feel good about themselves is to match the trend.

🔍 What Can We Do?

Navigating this world of digital beauty and the aesthetic template can feel like a minefield, but a few steps can help make it a little healthier:

1. Be a conscious scroller: Understand that algorithms aren't showing you a wide view of beauty; they're showing what they think you'll engage with. Mixing up your feed with accounts that promote different types of beauty can be a game-changer.

2. support real beauty standards: Look for influencers and creators who embrace diversity in appearance, body types, and styles. It might not get as many likes, but it’s definitely better for self-esteem!

3. Think twice before the needle: Before jumping on a beauty trend, think about whether it’s something you truly want or just a response to what’s popular. Remember, trends come and go, but your face is forever.

In a world where our feeds shape the way we look at beauty (and maybe even our own faces), knowing the power of the “aesthetic template” is half the battle. Embracing a look that feels like “you” rather than the filtered version of everyone else? Now, that's the kind of beauty trend worth following.

Reference list

Adisa, D 2023, ‘Everything You Need to Know about Social Media Algorithms’, Sprout Social, viewed <https://sproutsocial.com/insights/social-media-algorithms/>.

Margalit, L 2021, ‘The Rise of “Instagram Face”’, Psychology Today, viewed 29 October 2024, <https://www.psychologytoday.com/intl/blog/behind-online-behavior/202105/the-rise-instagram-face>.

Migala, J 2018, ‘What Is “Snapchat Dysmorphia”? a Detailed Look at the Trend | Everyday Health’, EverydayHealth.com, viewed <https://www.everydayhealth.com/wellness/united-states-of-stress/what-snapchat-dysmorphia-detailed-look-trend/>.

Pearson-jones, B 2024, ‘Why Are Gen Z Ageing so Differently to millenials?’, Mail Online, viewed <https://www.dailymail.co.uk/femail/article-12849573/Why-Gen-Z-ageing-differently-millennials-Experts-reveal-pressure-use-wrong-skincare-young-vaping-getting-Botox-early-20s-mean-younger-generation-look-older-30s.html>.

Stuart, M 2024, Failure to Influence: Legislation Requiring Social Media Influencers to Disclose Their Retouched Images Will Not Address Youth Body Image Concerns , viewed <https://repository.law.miami.edu/cgi/viewcontent.cgi?article=1424&context=umiclr>.

Tolentino, J 2019, ‘The Age of Instagram Face’, The New Yorker, viewed <https://www.newyorker.com/culture/decade-in-review/the-age-of-instagram-face>.

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💡 Slow Down to Make It Last: Venetia La Manna’s Digital Advocacy for Sustainable Fashion

🌿 Venetia La Manna: A Voice for Sustainable Fashion

In a fast-paced world where trends change faster than the seasons, one voice consistently challenges the norm – meeting Venetia La Manna, a fair fashion campaigner using her platforms to push for slow fashion, sustainability, and mindful consumption. Venetia has built a significant presence on platforms like Instagram, YouTube, and her podcast by raising awareness about ethical fashion practices. Rather than following the latest trends, she uses her platform to promote sustainable alternatives, encouraging consumers to make more mindful choices. Her work focuses on challenging fast fashion brands, while also offering practical advice on how people can build more durable, timeless wardrobes (Davey 2020).

Let’s break down how Venetia leading the digital revolution in the fashion world, turning fleeting trends into lasting statements.

🔥 Calling Out Fast Fashion: Venetia’s War on Waste

Fast fashion is noted for its rapid production cycles, often at the expense of quality and ethics. Major brands release new collections almost every week, tempting consumers with low prices and ever-changing styles. However, this business model causes environmental harm, waste, and exploitative labour practices (Léa Gossein 2024). Venetia La Manna uses her online presence to highlight these problems, offering critical insight into the darker side of fast fashion.

Through her "Fast Fashion Therapy" series, Venetia takes a bold stance against fashion giants like Boohoo, Zara, and H&M, shedding light on their exploitative business models. With each video, post, and discussion, Venetia simplifies the complex web of production and consumption, making it easier for her audience to understand the impact of their shopping habits and dives deep into the hidden realities of these companies: the environmental degradation, overproduction, and exploitation of garment workers, often in developing countries, bear the brunt of the costs.

One of Venetia’s key strengths is her ability to make these complex issues digestible and relatable. She often uses memes, humour, and plain language to explain how harmful fast fashion is. Not only to the planet but to the people who make the clothes we wear. For her followers, she’s not just pointing fingers but offering actionable solutions: “You don’t need to buy into every new trend to feel fashionable.” (Walker 2021).

Venetia’s advocacy against fast fashion is not just about criticism. It's about empowerment. She helps her audience realise that they have the power to demand better from brands and make informed choices.

✨ Key Takeaway: Venetia isn’t afraid to hold the fashion industry accountable, making her followers rethink their shopping habits and prioritize ethical consumption.

🛍️ Timeless Over Trends: Building a Sustainable Wardrobe

So, what’s the alternative? If we’re saying goodbye to fast fashion, what do we replace it with? This is where Venetia’s message of slow fashion shines brightest.

Slow fashion encourages investing in fewer, higher-quality pieces that are meant to last (Hill 2023). For Venetia, the future of fashion isn’t about jumping from one fleeting trend to the next; it’s about timeless style. 🌱

She often showcases her own capsule wardrobe – a collection of versatile, durable clothing that can be worn across different occasions and seasons. In her Instagram posts, you’ll find her sporting classic pieces, not fast fashion’s flavour of the month. Her outfits are rooted in quality over quantity, proving that you can be stylish and sustainable. Instead of overloading on 10 cheap tops, Venetia champions buying one well-made shirt that you can wear in multiple ways, for years to come. 

In promoting timeless pieces, Venetia works closely with sustainable and ethical fashion brands like People Tree and Thought Clothing, which prioritize fair trade and eco-friendly practices. By collaborating with these brands, she shows her audience that sustainable fashion is attainable, practical, and chic. She’s also a big supporter of second-hand shopping – thrifting and vintage stores as key alternatives to fast fashion.

💡 Key Tip from Venetia: Start small. Begin by choosing classic, long-lasting items and experiment with slow fashion by shopping second-hand or swapping clothes with friends. Sustainability doesn’t have to be overwhelming – it’s about thoughtful, conscious decisions over time.

💬 Digital Citizenship: Engaging for Change

Being an influencer isn’t just about having a platform, it’s about “how” you use it. Venetia embodies the idea of responsible digital citizenship, using her influence to drive meaningful change in how people think about fashion. 

Her audience isn’t just passively consuming content; they’re part of an active conversation. Venetia frequently engages with her followers through Instagram stories, YouTube comments, and her podcasts, sparking discussions about fashion’s ethical dilemmas. She’s transparent about her own wardrobe choices and buying habits, often reflecting on how her journey toward slow fashion has evolved over the years. This openness creates a space where her followers feel inspired to make similar changes in their lives.

Venetia’s community often shares testimonials about how they’ve shifted away from fast fashion, opting for more ethical, mindful consumption. These real-life stories show the impact of her advocacy. Her message is clear: we, as consumers, hold the power to change the industry by supporting brands that value sustainability and fair labour practices. This sense of accountability is key to Venetia’s approach as a responsible digital citizen. She doesn’t simply dictate what’s right or wrong, she fosters a space where people can explore sustainable fashion at their own pace (Zubi 2024). 

🗝️ Key Insight: Venetia engages her audience by promoting informed choices and open conversations, empowering her followers to make more ethical fashion decisions.

✨ The Future of Fashion: Moving Toward Slow and Sustainable 

Venetia La Manna’s work reflects a growing movement toward a more mindful approach to fashion. While fast fashion continues to dominate the market, her advocacy for slow fashion offers an alternative that prioritizes quality, ethical production, and environmental sustainability.

By consistently pushing the conversation around slow fashion, Venetia has helped create a community of consumers who care about the long-term impact of their purchases. As more influencers like Venetia highlight the benefits of sustainability, consumers are increasingly looking for alternatives to the wasteful, fast-fashion model.

The future of fashion, according to Venetia, is not about speed or trends but about thoughtful consumption and durable style. Her digital presence is helping to lead this shift, reminding us that the clothes we wear should reflect not just our personal tastes but also our values (Kania 2024).

🌟 Final Thoughts: 

As consumers, we often get caught up in the excitement of new trends and shiny sales. But Venetia La Manna reminds us that fashion can be timeless. Her message? Invest in quality, buy less, and choose well. Whether it’s through her engaging videos or Instagram posts, Venetia’s digital advocacy shows us that it’s possible to look great and do good for the planet.

Next time you feel the urge to shop the latest fast fashion drop, pause and think: What would Venetia do? She’d remind you that style is about more than trends; it’s about making choices that matter. 

🤳 Ready to join the slow fashion revolution? Let Venetia be your guide and start by building your own timeless wardrobe. The future of fashion is slow, and it’s in your hands.

Reference list

Davey, H 2020, ‘Venetia Le Manna: Stylist Talks to Fair Fashion Campaigner’, Stylist, viewed <https://www.stylist.co.uk/fashion/sustainable-fashion-venetia-la-manna/451078>.

Hill, M 2023, ‘What Is Slow Fashion?’, Good On You, viewed <https://goodonyou.eco/what-is-slow-fashion/>.

Kania, L 2024, ‘Slow Fashion : More Than Just a Trend’, Manufacturing Outlook, viewed <https://www.mfg-outlook.com/textiles-apparel-manufacturing/slow-fashion-more-than-just-a-trend>.

Léa Gossein 2024, ‘Fast Fashion Trends: Balancing Speed, Style, and Sustainability’, Heuritech, viewed <https://heuritech.com/articles/fast-fashion-trends/>.

Walker, H 2021, ‘Can You Really Be “Sustainable” If You Love Fashion?’, Grazia, viewed <https://graziadaily.co.uk/fashion/news/venetia-la-manna-interview-sustainable-fashion/>.

Zubi, D 2024, ‘Fair Fashion Campaigner Venetia La Manna on Conscientious Brand Deals’, CORQ, viewed <https://corq.studio/insights/fair-fashion-campaigner-venetia-la-manna/>.

[bellojinyin]

#FridaysForFuture: How a Youth-Led Climate Movement Found Its Voice on TikTok 

In August 2018, 15-year-old Greta Thunberg sat in front of the Swedish Parliament holding a handmade sign that read "Skolstrejk för klimatet" (School strike for climate). It was a simple act of defiance in the face of political inaction on climate change. What started as a solitary protest evolved into a global phenomenon – Fridays for Future (FFF), a youth-driven movement demanding world leaders to take swift action on the climate crisis. As climate strikes spread across continents, the movement grew beyond the physical world, finding new life in digital spaces, especially on TikTok.

At its core, Fridays for Future is about awareness, accountability, and action. Its mission is simple: get governments and corporations to commit to reducing carbon emissions and implementing policies aligned with the Paris Agreement. However, climate change is an abstract and overwhelming issue. It can be hard to grasp, let alone rally others to act upon. This is where TikTok, with its short-form content format and global reach, becomes an invaluable tool for movements like FFF.

The Birth of Fridays for Future: From Streets to Screens🌿

The roots of  Fridays for Future are firmly planted in traditional activism. Inspired by Greta Thunberg’s weekly school strike, students worldwide began organising "Fridays" climate strikes, skipping school to call for immediate climate action. By September 2019, millions across 185 countries participated in one of the largest climate protests in history, under the banner of FFF. Young people, concerned about their future on a planet facing rising temperatures, melting ice caps, and extreme weather events, were now at the forefront of climate action (Laville & Watts 2019).

But the real magic of the movement lies in how it transcended borders – both geographical and digital. When the COVID-19 pandemic disrupted public gatherings in 2020, FFF activists swiftly moved to online platforms, proving that activism is adaptable. TikTok, in particular, emerged as a key player in keeping the momentum going. Known for its viral challenges, creative trends, and engaging short videos, TikTok became an unexpected but powerful tool for climate advocacy.

How TikTok Transformed Activism for Fridays for Future 📱

TikTok is a unique social media platform where 15 to 60-second videos rule. What sets TikTok apart is its For You Page (FYP) algorithm, which curates content based on user preferences and engagement. This means that even accounts with few followers have the potential to go viral if their content resonates with viewers (Lang 2023). For activists, this creates a level playing field where messages can spread quickly, gaining thousands or even millions of views overnight. This democratization of content fits perfectly with FFF’s goal of making climate action accessible to everyone, regardless of location or background.

On TikTok, #FridaysForFuture became a viral hashtag, amassing millions of views. Users leverage the platform’s short video format to break down complex climate issues into digestible content. In one video, a TikToker might explain carbon footprints in 30 seconds, while another might expose how fast fashion contributes to climate change using a rapid-fire slideshow of shocking statistics. Instead of the traditional protests we’re used to seeing in the streets, TikTok has brought climate activism straight into the palms of young people’s hands – literally (Hautea et al. 2021).

What makes TikTok so effective for the FFF movement is its ability to blend activism with entertainment. The platform's endless array of filters, transitions, and trending sounds allows users to turn important messages into eye-catching content that's shareable and memorable. The use of humor, irony, and popular culture references, traits that are native to TikTok, has also allowed climate activists to make serious topics more relatable. For example, a viral sound clip or meme might be repurposed to highlight the absurdity of government inaction on climate issues, turning apathy into awareness.

Building a Global Community Through TikTok’s Climate Activism 🌐

One of the most significant contributions of TikTok to the FFF movement is its ability to foster a sense of community among climate activists. On TikTok, users collaborate across continents by duetting videos, remixing ideas, and sparking dialogue in comment sections. This peer-to-peer interaction has helped sustain the movement, even when in-person protests weren’t possible due to the pandemic (TikTok 2019).

In many ways, TikTok has allowed the FFF movement to build a global community of climate-conscious individuals who can share their stories, fears, and solutions. It is no longer just Greta Thunberg's message, it is a collective voice echoing through short-form videos across the world. These TikTok creators are amplifying the movement by generating content that is not only educational but also emotionally compelling, using humor, empathy, and urgency to push for immediate climate action.

Challenges of TikTok Activism: Balancing Simplicity and Depth ⚖️

While TikTok has been a game-changer for movements like Fridays for Future, it’s not without challenges. One of the primary concerns is the risk of oversimplification. Climate change is an extraordinarily complex issue that requires a deep understanding of science, economics, and policy. Reducing this multifaceted problem into 30-second clips can sometimes strip away the nuance, making it difficult for viewers to grasp the full extent of the crisis.

Moreover, the TikTok algorithm tends to prioritize entertainment over education. Highly informative videos might not always make it onto the FYP if they lack the visual pizzazz that TikTok users expect. This poses a dilemma for climate activists: how do you balance education with entertainment in a way that keeps the message intact? (Hern 2022)

Despite these challenges, the overall impact of TikTok activism remains overwhelmingly positive. The platform has become a powerful tool for raising awareness, pushing boundaries, and democratizing access to information. As movements like FFF continue to grow, they will likely refine their approach to TikTok, ensuring that the platform remains a space for both learning and action.

The Future of Fridays for Future on TikTok 🌱

Fridays for Future is more than just a youth movement; it is a symbol of how digital activism can reshape the political landscape. TikTok, with its viral trends and engaging format, has offered a fresh, dynamic way to spread the climate message, ensuring it reaches not just policymakers but also everyday individuals. The rise of short-form political messaging has proven that activism is not about how long you can speak, but how powerfully you can deliver your message.

As TikTok continues to grow, so too will the reach of movements like FFF. The platform’s potential to unite people globally, inspire action, and raise awareness is unmatched. Whether through a viral video or a heartfelt call to action, Fridays for Future is leading the charge, reminding us that every second counts in the fight against climate change, every second is an opportunity to make a difference. 🌍💚

Reference list

Hautea, S, Parks, P, Takahashi, B & Zeng, J 2021, ‘Showing They Care (Or Don’t): Affective Publics and Ambivalent Climate Activism on TikTok’, ResearchGate, SAGE, viewed <https://www.researchgate.net/publication/351015834_Showing_They_Care_Or_Don>.

Hern, A 2022, ‘How TikTok’s Algorithm Made It a success: “It Pushes the Boundaries”’, the Guardian, viewed <https://www.theguardian.com/technology/2022/oct/23/tiktok-rise-algorithm-popularity>.

Lang, K 2023, ‘How to Work With the TikTok Algorithm in 2023’, Buffer Resources, viewed <https://buffer.com/resources/tiktok-algorithm/>.

Laville, S & Watts, J 2019, ‘Across the globe, Millions Join Biggest Climate Protest Ever’, the Guardian, The Guardian, viewed <https://www.theguardian.com/environment/2019/sep/21/across-the-globe-millions-join-biggest-climate-protest-ever>.

TikTok 2019, ‘Taking #ClimateAction with Our Global Community on TikTok’, Newsroom | TikTok, viewed <https://newsroom.tiktok.com/en-us/taking-climateaction-with-our-global-community-on-tiktok>.

[bellojinyin]

Song Jia's Life Changes After 'Single's Inferno': Paradise of Hell?

Dating Shows in the Digital Era

In recent years, dating shows have experienced a massive resurgence, becoming a staple of modern entertainment in the digital age. With the rise of streaming platforms and social media, these shows have evolved beyond traditional television, offering a new form of reality TV that resonates with today’s audiences (Aiston 2024). The allure lies in the mix of romantic intrigue, unpredictable drama, and relatable human experiences, which keep viewers hooked. From awkward first meetings to cringey love triangles, these shows mirror our modern dating struggles, with way better lighting and camera angles. As people increasingly seek entertainment that blurs the lines between reality and fiction, dating shows like ‘Single’s Inferno’ have captured the zeitgeist, tapping into our fascination with love and connection in a hyper-connected world, which makes audiences all glued to the screen, low-key judging while secretly rooting for our own faves (Schulman & Corbett 2024). 

About Single's Inferno 

Single's Inferno is a popular South Korean reality dating show on Netflix, bringing together a group of attractive singles on a deserted island. The show's premise is to let these contestants mingle and form romantic connections without knowing much about each other, relying solely on their interactions to build chemistry, with the ultimate goal of escaping the "inferno" island for a luxurious retreat in "paradise." This unique blend of survival and romance creates a competitive atmosphere, where mutual choices determine who leaves together (Morin 2022). With twelve singles embarking on a quest for love, the show artfully captures the intricacies of relationship-building, highlighting not only the intense romantic dynamics but also the genuine friendships that blossom amidst awkward moments. By delving deep into each participant's personality and desires, Single's Inferno offers viewers a rich exploration of human connections beyond mere physical attraction, making it a hit for those who enjoy observing real-time relationship-building and emotional drama unfold in a visually captivating setting (Shin 2024). 

It Girl - Song Jia

Song Jia, also known as FreeZia, quickly became Single's Inferno's standout “it girl” with her glamorous looks, confident personality, and chic fashion sense . A YouTube beauty influencer with a strong following on social media, Jia entered the show already known for her fashion and beauty content. She had brought a sense of elegance and poise to the island, and her presence immediately captivated both the cast and viewers (Bautista 2022). Throughout the series, Jia maintained a cool, elegant demeanor , while her fashion-forward outfits and effortless beauty made her a fan favorite. Her interactions with the male contestants, particularly her ability to stay true to her preferences while maintaining a graceful composure, made her one of the most talked-about participants. Jia's participation elevated her already growing popularity, cementing her status as a fashion and lifestyle icon (Menzoda 2022). 

A “Paradise Life”

Since appearing on the show, Song Jia's life has had a major turn, especially in terms of public recognition and career growth . Already a rising beauty influencer, Jia's popularity exploded, gaining millions of followers across social media, which allowed her to expand her influence beyond just beauty into fashion, lifestyle, and entertainment. This newfound visibility caught the attention of big brands, particularly in the beauty, fashion, and luxury sectors, leading to lucrative collaborations and endorsements. Jia's graceful and confident presence on the show also earned her widespread admiration , as she stayed true to herself, never rushing into relationships just for the cameras (Koreaboo 2024). This authenticity helped build a favorable public image , and with her international fanbase growing, she began receiving offers beyond the beauty world, including talk show appearances, interviews, and even potential roles in acting or hosting. Single's Inferno helped open up a world of new opportunities for Jia, making her a well-rounded figure in the entertainment industry (Preview 2022). 

Or “Hell”…? 

Following a rise to fame after Single’s Inferno, Song Jia faced significant backlash when it was revealed that she had worn fake luxury items on the show and in her social media posts. This controversy erupted when sharp-eyed viewers noticed discrepancies between the designer clothes and accessories she flaunted and the actual designs from high-end brands like Chanel and Dior. For someone who built her brand on luxury and fashion, this revelation was a major blow to her credibility (Hằng Nga 2022). 

Initially, the public adored Jia for her glamorous image, but once the fake luxury scandal broke, opinions shifted dramatically. Many felt deceived, accusing her of projecting a false image of wealth and exclusivity. The backlash was swift and harsh, especially in South Korea, where the public often holds influencers and celebrities to high moral standards . Social media was flooded with negative comments, and online communities criticized her for not being transparent (Cao 2022). 

“It's not okay to buy fake items themselves… most counterfeit sellers are involved with criminal organizations,” one fan complained.

“South Korea has an overwhelmingly conservative culture, and the idea of lying to people is very much cause for outrage — in addition to supporting the counterfeit industry,” 

Jia was forced to issue a public apology on her YouTube channel and a hand-written sorry letter on IG, where admitted she her mistakes, expressed regret, and took responsibility for misleading her fans. Despite her apology, the damage to her reputation was severe. She had to take down numerous social media posts featuring the counterfeit items and even went on a brief hiatus to allow the situation to cool down (Lee 2022). 

Several brands that had collaborated with Jia either cut ties with her or distanced themselves from the controversy. Companies that value authenticity in their influencers were quick to reconsider their partnerships, resulting in lost opportunities for her . Moreover, fans who had admired her for her stylish looks and luxurious lifestyle felt let down. Many questioned her authenticity as an influencer, leading to a loss of trust. This scandal also sparked broader conversations about the influencer industry, with critics arguing that many influencers present an unrealistic and sometimes fabricated image of wealth and success (Lam 2022).

While Jia's fame endured, the controversy highlighted the fragile nature of public perception in the world of social media, where credibility and authenticity are key to sustaining success.

A Double-Edged Sword of Fame

Song Jia’s rollercoaster journey after the show just how quickly reality TV can change lives—sometimes for the better, sometimes for the worse. She went from being everyone’s favourite fashionista, racking up brand deals and a massive fanbase, to facing a wave of backlash when her glamorous image started to crack. It’s a classic example of how fame can be both a golden ticket and a double-edged sword, especially in today’s world where social media never misses a thing.

In the end, Jia's experience is a reminder that the highs of reality TV fame come with some serious lows. It's not just about winning over an audience; it's about maintaining that trust when the cameras stop rolling. And while she's still standing after the storm, her story serves as a cautionary tale for anyone stepping into the spotlight—fame can take you to paradise, but it can also drag you through hell if you're not careful!

Reference list

Aiston, R 2024, ‘Authenticity Vs Popularity: the Evolution of Dating Shows over 60 Years - Hook Research’, www.hookresearch.co.uk, viewed <https://www.hookresearch.co.uk/authenticity-vs-popularity-the-evolution-of-dating-shows-over-60-years>.

Bautista, R 2022, ‘5 Personality Traits We’re Emulating from Jia from Singles Inferno’, NYLON MANILA, viewed 8 October 2024, <https://nylonmanila.com/pop-culture/5-personality-traits-were-emulating-from-jia-singles-inferno/>.

Cao, S 2022, ‘“Single’s Inferno” Star Song Ji-a Apologizes In Fake Designer Controversy’, BuzzFeed News, viewed 8 October 2024, <https://www.buzzfeednews.com/article/stefficao/singles-inferno-song-jia-counterfeit-clothing-apology>.

Hằng Nga 2022, ‘Single’s Inferno Star Song Ji Ah and Her Rise and Fall in Fame’, L’Officiel Malaysia | Fashion, Beauty, Lifestyle, Arts & Culture, L’Officiel, viewed 8 October 2024, <https://www.lofficielmalaysia.com/fashion/song-ji-ah-singles-inferno-fake-designer-korean-tv-show>.

Koreaboo 2024, ‘Who Is Song Ji A? 10 Facts about the Original “Single’s Inferno” Queen Bee’, Koreaboo, viewed <https://www.koreaboo.com/stories/singles-inferno-song-jia-facts-cast-member-netflix/>.

Lam, E 2022, ‘Single’s Inferno’s Song Ji-a Caught Wearing Fake Designer Items on Show and Social Media’, AsiaOne, viewed 8 October 2024, <https://www.asiaone.com/entertainment/singles-infernos-song-ji-caught-wearing-fake-designer-items-show-and-social-media>.

Lee , L 2022, ‘Single’s Inferno’s Song Ji A Apologises For Wearing Fake Designer Clothes & Accessories’, 8days, viewed 8 October 2024, <https://www.8days.sg/entertainment/asian/song-ji-freezia-singles-inferno-fake-branded-apology-chanel-598746>.

Menzoda, K 2022, ‘Who Is Song Ji-a, the YouTuber Heating up Dating Show Single’s Inferno?’, South China Morning Post, viewed <https://www.scmp.com/magazines/style/celebrity/article/3162096/meet-singles-inferno-star-song-ji-korean-youtuber-and>.

Morin, N 2022, ‘“Single’s Inferno” Is Back for Season 2 to Heat up Your Winter’, Netflix Tudum, viewed <https://www.netflix.com/tudum/articles/singles-inferno-season-2-release-date>.

Preview 2022, ‘“Single’s Inferno” Star Song Ji Ah Proudly Admits to Getting Plastic Surgery’, Preview.ph, viewed 8 October 2024, <https://www.preview.ph/beauty/song-ji-ah-singles-inferno-plastic-surgery-a00193-20220112?s=re0fci7j08olgnd6868gf24fvj>.

Schulman, A & Corbett, E 2024, ‘13 Dating Shows to Get You Pumped about Love’, Netflix Tudum, viewed <https://www.netflix.com/tudum/articles/best-dating-shows>.Shin, C 2024, ‘The Real-Life Impact of Korean Reality TV Shows on Society’, KollectionK, viewed 8 Oct

[bellojinyin]

Kolkata Doctor Case: A Wake-up Call on Indian Women's safety at the Workplace and Tumblr Users Community's efforts in improving the Problem

About the “Kolkata Doctor” incident

On 9 August 2024, a 31-year-old female postgraduate trainee doctor at R. G. Kar Medical College and Hospital in Kolkata, India, was murdered in a college building while retired in a seminar hall after a 36-hour shift in the hospital. An autopsy revealed that the victim had been r*ped and s*xually abused before being k*lled. On the next day, a 33-year-old male civic volunteer working for Kolkata Police was arrested under suspicion of committing the murder. Three days later, the enquiry was moved to the Central Bureau of Investigation (CBI) by the Calcutta High Court, claiming that the Kolkata Police's probe lacked credibility. The tragedy has heightened the debate about the safety of women and doctors in India and demands a thorough investigation (Sayantani 2024). 

The incident was widely covered in the media, triggering outrage across the country. Within the medical community, student unions and the deceased's colleagues demanded justice and better security measures on campus. Moreover, there are widespread protests and strikes by resident doctors nationwide in response to the crime. Additionally, many celebrities posted on their social media accounts, asking for harsh punishment for the offenders and justice for the victim (HT News Desk 2024). 

The incident drew international attention, resulting in protests by the Indian community abroad. Demonstrations were held in 130 cities in 25 countries, including the United States, Australia, Japan,...

Indian Women's Safety at the Workplace: A Social Media Discourse

In the wake of the Kolkata Doctor Case, discussions around women's safety in the workplace have arisen across various social media sites such as Twitter, Instagram, and Tumblr. Although India has significant legislative frameworks like the Prevention of Sexual Harassment (POSH) Act, workplace harassment and violence against women remain prevalent. According to research, many Indian women workplace harassment go underreported due to fear of retaliation, disbelief in the justice system, and poor support structures (Ragavan 2021). 

Regulations such as the POSH Act, when put into effect, have shown shortcomings, particularly in terms of guaranteeing that businesses follow its guidelines and provide secure, encouraging spaces for women to report such incidents (Bansal 2021). Social media has become a crucial platform for women to not only share their stories but also hold institutions responsible. For example, the #MeToo movement in India resulted in a series of high-profile resignations and a renewed focus on tackling sexual harassment in both formal and informal settings (Ahmad 2023). 

Tumblr: a Platform for Social Change

In this context, Tumblr stands out as an essential forum for fostering conversations on women's safety and social justice. While Twitter is commonly used for short, rapid communication, Tumblr's long-form structure allows for more in-depth discussions (Oakley 2017). The network encourages its users to post essays, and discussions, reblog vital information, and even create art or graphics that raise awareness. It serves as a space for grassroots activism, where users from various backgrounds can engage with critical issues free from the often harsh, fast-paced culture of platforms like Twitter or Facebook (Reif, Miller & Taddicken 2022). 

Tumblr's community-driven approach allows voices often sidelined in mainstream media to express their perspectives. Feminists, activists, and advocates for women's rights regularly use Tumblr to share their experiences, gather support for petitions, and organize protests or digital campaigns (Hannell 2024). Furthermore, Tumblr's format allows arguments to last longer, as reblogs and ongoing comments from diverse users ensure the topic doesn't fade quickly from public attention (Bourlai 2017). 

The Hashtags System

One of Tumblr's primary features is its hashtag system, allowing users community to connect and communicate across various postings and movements (Herron 2018). Several hashtags have emerged in India to raise awareness of women's safety, workplace harassment, and broader campaigning. Some of the key hashtags that have surfaced are:

#MeTooIndia: An extension of the worldwide #MeToo movement, Indian women have been using this hashtag actively to disclose their stories of harassment and abuse in the workplace, at home, and in public places.

#JusticeForWomen: Often used to highlight cases of sexual violence, demand justice for victims, and call for structural reforms and better legislation.

#WomenSafetyIndia: Focusing on the broader topic of safety for women in India, this hashtag covers everything from workplace harassment to public safety issues, rape cases, and the general lack of protection for women in the nation. It is employed to share resources, raise awareness, and promote initiatives for women's protection and empowerment.

By using these hashtags, Tumblr users are not only raising awareness but also educating others about existing legal frameworks, discussing their limitations, and sharing resources that can be vital for women seeking help.

Reference list

Ahmad , S 2023, ‘Unleashing Her Voice: How Social Media Empowers Women’, ResearchGate, Elsevier BV, viewed 30 September 2024, <https://www.researchgate.net/publication/371987845>.

Bansal , A 2021, ‘Emergence of the POSH Act & its features VIZ-A-VIZ Vishaka Guidelines’, Acumenjuris.com, viewed 30 September 2024, <https://www.acumenjuris.com/article-single.php?id=36>.

Bourlai, E 2017, ‘“Comments in Tags, Please!”: Tagging Practices on Tumblr’, ResearchGate, Elsevier BV, viewed 30 September 2024, <https://www.researchgate.net/publication/320464031_>.

Hannell, B 2024, ‘How Tumblr raised a generation of feminists’, The Conversation, viewed <https://theconversation.com/how-tumblr-raised-a-generation-of-feminists-223483>.

Herron, J 2018, ‘Benefits To Hashtags | Hashtag Benefits’, Workspace Digital, viewed <https://workspace.digital/hashtags-and-their-benefits/>.

HT News Desk 2024, ‘Kolkata rape-murder case: Bengal doctors hold torch rally ahead of key SC hearing today’, Hindustan Times, viewed 30 September 2024, <https://www.hindustantimes.com/india-news/kolkata-rape-murder-case-bengal-doctors-hold-torch-rally-ahead-of-key-sc-hearing-today-101727656121084.html>.

Oakley, A 2017, ‘Why You Should Create Long-Form Content: How It Works, Examples, & More’, Express Writers, viewed 30 September 2024, <https://expresswriters.com/an-argument-for-long-form-content/>.

Ragavan, S 2021, ‘Why Does Workplace Harassment Often Go unreported?’, Campaign India, viewed 30 September 2024, <https://www.campaignindia.in/article/why-does-workplace-harassment-often-go-unreported/473009>.

Reif, A, Miller, I & Taddicken, M 2022, ‘“Love the Skin You‘re In”: an Analysis of Women’s Self-Presentation and User Reactions to Selfies Using the Tumblr Hashtag #bodypositive’, Mass Communication and Society, vol. 26, no. 6.

Sayantani 2024, ‘Kolkata Doctor case: CBI Court Warns RG Kar ex-principal Sandip Ghosh Faces “death Penalty” If…’, mint, viewed 30 September 2024, <https://www.livemint.com/news/india/kolkata-doctor-rape-and-murder-case-cbi-court-warns-rg-kar-ex-principal-sandip-ghosh-faces-death-penalty-durga-puja-11727538488065.html>.