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Ski Partner

Ski Partner ska vara en tjänst för privatpersoner som vill lära ut eller lära sig att åka skidor. Som air b´n´b för skidåkning.

Problem: Hitta ett sätt som gör det möjligt att koppla samman personer som vill lära ut med personer som vill lära sig att åka skidor.

Testning och prototyper: För att hitta en lösning använde jag mig av personas, user storys och design studio för att ta fram en första prototyp. Vidare gjorde jag sen användartester för att försöka hitta hålen i mina hypoteser.

Lösning: I ett första steg så skapar vi en webbplats som ska fungera för både mobil och desktop. Min tanke med designen var att det ska kännas enkel och lättnavigerad men även ge en känsla av glädje och vintersport.

Resultat: En tydlig och enkel design i vintersportens färger som hjälper dig att snabbt hitta rätt.

Prova gärna att klicka dig fram genom ett av flödena via denna länk.

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Treat - money saving app

Treat is an app that allows you to save money on things you restist to purchase, by transferring cash from your account and storing it for you til you´ve reached the goals you´ve set up. Goal orientated saving.

This project took part in Bonnier Accelerator program designed to help start-ups with digital media ideas to develop their ideas and business plan, in order to take the product to the market or to the next level.

My part in this project included art directing and design. Founders: Heidi Harman and Maria Cecilie Elgaard

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Interactive Changing Room

This little thing starts playing music as you´re entering the changing room.

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Monopol Boyz

The band Monopol Boyz can be described in many ways but the most accurate is probably as some sort of mixture between Pearl Jam and the swedish rock ´n´roll legend Eddie Meduza.

I have ever since 2012 worked as Monopol Boyz official Art Director and graphic mastermind. I have designed everything from backdrop to t-shirts, EP cover, logo and so on.

Listen to Monopol Boyz here.

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Tävlingsmaskinen

Tävlingsmaskinen is a facebook application that allows you to create and manage facebook competitions directly on your facebook page. It is made to be easy to use, so that even if you´re new to using facebook applications you can figure it out with ease. Check out the website or watch the video.

Since this project is ongoing I´m not allowed to showcase anything else than the actual product but I´ll be happy to tell you about it over a cup of coffee.

My role: Product developer, digital strategist, digital creative 

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Peace Parks Foundation Sweden - Mönsterskatta (Wild Royalty)

Winner of silverkoppen for best project at Berghs Exhibition 2013

Peace Parks Foundation is an charity organization that facilitates the establishment and maintenance of transfrontier conservation areas in southern Africa. They run projects ranging from taking care of nesting tortoise, providing education within hospitality and tearing down actual physical borders; working for a sustainable development where both people and nature are better off. Peace Parks Foundation Sweden holds the Swedish Fund- raising Control’s sign of approval – a prefix 90-account which means that the organization’s fund-raising among the general public has been reviewed and complies with the rules of the Swedish Fund-raising Control.

Brief: Help Peace Parks Foundation Sweden to increase there funds from the general public i.e. private donors.

Concept: Mönsterskatta (Wild Royalty) gives you the oppertunity to give somthing back to the originator (the animal) of the pattern that you are wearing. In short, “Wear Zebra for Zebras”. To do this you either go to a Björn Borg store in Sweden and pay the Mönsterskatt directly at the cash register when buying a pair of underwear with animal print or go to the website monsterskatta.se and do it in retrospect.

Partner: Björn Borg

Press:  Aftonbladet ELLE  CHIC BON PLAZA Kvinna wn.com Berghs SoC In between the contrasts Dagens Media Dagens Media WebbTV Cision

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25K - 25 students, 25 days, 25 000 ideas

Challenge: Market our class Interactive Communication with a Tictail webshop.   Solution: 25 students, 25 days, 25 000 ideas.

During one week, companies and organizations had the opportunity to purchase our class at Tictail. In the end we picked ten of them who each received 2500 post-it notes with ideas after a 25-day long period during which we produced 25 000 ideas. In return the companies/organizations was to pick one favorite idea from their pile, and send it back to us. Right now teams of five have been assigned the task of developing these ideas into a full concepts.

Exhibition: In connection with the completion of the 25 000 ideas we took the opportunity to showcase them at the Nordic Light Hotel. Over 500 visitors showed up to view the 144 square meters of ideas, all in brightly colored post-it notes.

TEDx: Saher Sidhom uses 25K as an example in his TEDx talk on how far one can go and what amazing results you can get if you´re just optimistic and have faith in what you do. Watch it on youtube.

The selected brands:  ISS/.SE (The Swedish Internet Infrastructure Foundation)  iZettle  Fotografiska  Jägermeister MemotoTictail Zodiak Media Snask Nyköpings kommun (the city of Nyköping) Scouterna 

Press:  Dagens Media 1, 2  Resumé 1, 2, 3 Berghs Jardenberg

My role: Idea Machine

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Yamaha - Play It Yourself

Shortlisted Future Lions 2013

The history of Yamaha started 125 years ago by a man named Torakusu Yamaha. He started his business by making organs, but the company Yamaha has grown significantly since that and are now producing a wide variety of musical instruments and audio equipment. (And yes they do make motorcycles and boats as well)  

Brief: Digitally bring the Yamaha story to life. Develop a digital service that engages people through new methods of online marketing. Bearing in mind Yamaha´s philosophy "Kando" a japanese word that signifies an inspired state of mind. 

Concept: Play it yourself is an application for Spotify that let you see the chords to the music you are listening to. This is a way for Yamaha to help their costumers to use their inspiration and be creative with Yamaha products. By doing this we create a way to celebrate Yamahas belives on their 125th birthday.

My role: Concept Developer, Digital Mastermind, Art Director

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BT - Cog

A truly awesome piece of work I did for BT (British Telecommunications) during my internship at AMV BBDO London. 

Unfortunately I can’t display this case without password, but if you do like super awesome stuff feel free to mail me and I will forward it to you.

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Waljebryggeriet - Görans fru

Waljebryggeriet is a small brewing collective from the southern parts of Sweden. They started out by making mead in the shower but as soon as they found the right equipment they started to brew beer instead but this time it was in the garden.

They asked me to make them a label for their midsummer lager. I came up with "Varför kan du inte vara lite mer som Görans fru?" or "Why can´t you be more like Görans wife?" which is something I heard at a campsite a couple of years back. Funny, stupid and sad all at the same time.