designbyrobin

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Branding Proposal for a Beauty Brand

My task was to create a proposal for a new skincare based beauty brand including font types, color guides, copywriting (company ethos), illustration, label design, 3d mockups, and stock photography.

The idea was a clean, delicate brand to complement the natural ingredients in the products.

This project required extensive work and attention to detail

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Instagram Post Designs

For Instagram's carousel feature

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U.X. User Persona and Journey Mapping

After conducting user research through remote surveys and general market research, I created the foundation for 2 user personas. A few revisions resulted in these graphics above, detailing the background, motivations, and challenges of the company's potential client base.

These graphics serve as guides for better understanding and meeting the needs of the company's customers.

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Instagram Posts (Carousel)

Fresh, informative visuals were the request from this client

I designed the layout and edited the photos included in these posts.

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Animated Social Media Post

I was to use graphic design and animation to create a social media post announcing the brand's latest launch. This ad is quite literal through the use of a rocket gliding through space. I customized the colors of the model, the environment, and typography.

Model "Rocket Ship" by Nathaniel F. on Sketchfab

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Promotional 3D Animation

My responsibility was to create a 3D animation showcasing the company's product in a new, contemporary way. The target was a short vertical (reel/tiktok style) video for upload to social media. The video features a 3D avatar introducing their product "Elspeth."

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Website Banners

I leaned on my technical skill in 3D to create a fresh, dimensional visual for this brand's website banner.

(Alternative banner style)

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3D Illustration

I was tasked with recreating a real world object in 3D space. I digitized the brand's signature purple jar for use on their website and social media accounts.

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T-Shirt Design

I was tasked with creating a 2 sided design based on a fantasy tale of a technologically advanced people among the stars. I leaned into a vintage-tech aesthetic with a color scheme borrowed from the illustrations.

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3-D Logo Design

Using a 3D program, I modeled meshes and arranged text to create this logo.

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Illustrated T-Shirt Designs

I created the illustrations and designs for these retro style, graphic t-shirts based on popular figures.

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Care Product Labels

Using Photoshop and Illustrator I designed these labels for a line of body products. Each product was to be unique and yet united by shape and color.

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Contemporary Wellness Brand Website Mockup

I was tasked with creating a website mockup for a digital wellness brand centered on self care. I created 3D assets to decorate the site along with provided visuals.

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Motion Design for Video

The client requested a short branded introduction for their online video streams/podcast.

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The client requested images of well-known African American pioneers and cultural bearers to represent their new series entitled "W.O.K.E." (Wisdom of Knowledgeable Elders)

This project was to be used as the introduction to videos and the stills were to be used as thumbnails for the video. (The static complements to the motion graphic files.)

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Motion Graphics

The client requested images of well-known African American pioneers and cultural bearers to represent their new series entitled "W.O.K.E." (Wisdom of Knowledgeable Elders)

This project was to be used as the introduction to videos and the stills were to be used as thumbnails for the video.

[designbyrobin]

Youtube Thumbnails

This online based business asked for refreshed thumbnails with simple, easy to read text.